Unit 5 Lesson 29 How to Push a Product 课件(共26张PPT) 2023-2024学年冀教版英语八年级下册

(共26张PPT)
Unit 5
Lesson 29 How to Push a Product
新课导入
If you had your own product to sell,
how would you push it
1.能熟悉并能正确运用本课时的重点单词和短语
2.能用英语进行简单的产品推销
预习检测
1.He is successful 　　　　learning English.
A.to B.on C.in D.with
2.The book is so 　　　　that we like to read it.
A.interest　　　 B.interesting　　
C.interested　　　 D.interests
C
B
3.We are outgoing, at the same time, we have_______habits.
A.similar B.difficult C.different D.important
4.The waiter______me some water to clean my bowl.
A.offered B.afforded C.made D.valued
5.______English well is necessary for our students.
A.Study B.To study C.Studying D.Studies
A
A
C
知识梳理
1. Remember, you need to make your product stand out.
stand out意思是“引人注目；显眼”。例如：
1). They were all pretty, but she stood out among them.
2). He is a tall, distinguished looking man who stands
out in any crowd.
3). Red flags stand out brightly, set against the blue sky.
2. Find ways to catch their eye.
catch one’s eye意思是“引人注目；
吸引某人注意；吸引……的目光”，
同义词组为：draw one’s attention (to)…例如：
1). Can you catch that girl’s eye
2). That postcard, a present from my grandfather,
caught everyone’s eye.
3. People coming to trade shows already have an
interest in similar products.
have an interest in意思是“对……感兴趣”。例如：
1). We all have an interest in playing chess.
2). The child has no interest in drawing.
【拓展】　
1). interest作名词组成的短语:
lack of interest缺乏兴趣; with interest有兴趣;
show interest in sth对某事/物有兴趣;
take an interest in对……产生兴趣;
have no interest in sth对某事/物不感兴趣;
lose interest in sth 对某事/物失去兴趣。
2). interest可以作动词,意思是“使感兴趣”。
This book will interest you.
【辨析】interested,interesting, interested和 interesting 都是形容词,
interested一般用来修饰人,意思是“对……感兴趣”, interesting
一般用来修饰物,意思是“有趣的”。
She is interested in that interesting book.
4.People get to know the advantage of your product
after they experience using it.
get to do sth意思是“开始感受到,达到”,期间有一个过程。
Children get to know each other from games.
【拓展】　
get sb/sth to do sth意思是“让某人/某物去做某事”。
I sometimes get my sister to help me do chores.
experience作动词,意思是“感受,经历”,接名词或者代词。
With your help,I experienced success happily.
【拓展】　
experience也可以作不可数名词,意思是“经验,阅历”,
有时可以作可数名词,意思是“一次经历”。
He has some travelling experience.
She had a great experience in Beijing.
5. Push your product using samples and good deals.
push one’s product意思是“推广某人的产品”。例如：
It’ll cost us a lot to push your product.
It’s difficult to push their product in this area.
using samples and good deals是现在分词短语，在句中作
方式状语，表示“以样品和提供优惠条件的方式”。例如：
We can reach the apples on the tree using this ladder.
6. Offering samples and deals will get you more customers.
offer此处是动词，意思是“提供”。例如：
He offered me a glass of wine.
offer还可以表示“愿意；试图(做某事)”。例如：
They offered to help me.
He offered to lend me some books.
offer “提供，供给”；表示主动提供服务、工作等，侧重愿意给予 offer sb. sth. offer sth. to sb. At the party, he offered
me a glass of wine.
provide “提供，供给”；仅仅出于责任提供，没有主动慷慨之意 provide sb. with sth. provide sth. for sb. The hotel always provides good service for tourists.
辨析offer与provide
　 After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. So tell people what is special about it. How can you do that Here are a few suggestions.
用英语推销产品
THINK ABOUT IT
What is important for pushing a product
If you had your own product to sell, how would you push it
Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed .
May I help you
What would you like to buy
If you “push” a product，what are you doing？Well，if it’s a push pin，you may be really pushing it. But if you're “pushing” a product，you are trying to sell it.
A push-pin is a pin that you push it into walls or bulletin boards.
Learning Tip
There is a push-pin
holding up this piece
of paper.
1). Making your product is just half the battle. ( )
2). There are only three ways to push a product. ( )
3). Customers learn the advantages of a product by using it. ( )
4). Only excellent advertising can help you succeed. ( )
F
F
T
T
1. Read the lesson and write true (T) or false (F)
2. Write down the topic sentences of paragraph 3, 4 and 5.
Topic sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
It’s not easy to make your product succeed. Because there are always______ products on the market, you have to put in more effort. You should choose specific __________ , then create a perfect ad to ______________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product __________.
similar
customers
catch their eye
offer
excellent
stand out
customer similar offer excellent stand out catch one’s eye
3. Complete the passage with the correct forms of the words or
phrases in the box.
PROJECT ADS FOR NEW PRODUCTS!
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:
What does your product do
Who would want to buy it
What kind of ad would sell your product best？A TV ad
A radio ad A newspaper ad
How much money would people pay for your product
As a group，present your ad to the class.
This kind of computer is of good quality.
The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable price，￥3500.It is controlled mostly by itself，so it is very easy to use. It is easy to carry，because it is small and light. Once you have one of this kind，you'll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them.
An example
活动小结
1.Create_______.
First, study your customers.
Second, choose a type of ad.
Third, find ways to catch their eye.
2.Go to __________ and___________________.
They can ______________________ , enjoy it .
3.Push your product using ________and __________ . Offering...
4.____________is the most important thing.
In a word,___________________ and ________________________,
you will surely succeed!
How to sell a product
an ad
提示：3、4号填关键词，
1、2号复述完整句子！
trade shows
present your product
experience your product
samples
good deals
Good quality
with a good quality product
excellent advertising
Fill in the blanks and retell the lesson:
当堂检测
1.He　　　　 (杰出) in his class.
2.She is　　　 (相似) to her mother.
3.I can help 　　　　 (顾客)with products.
4.The shop 　　　(提供) lots of good food
for the neighbourhood.
5. It is important for products to have good _______(质量). 　　　　
stands out
similar
customers
offers
quality
1. We use push-pins to hold up some paper.（对划线部分提问）
_______ ___ you use push-pins ___ ___
2. She paid 5,000 yuan for the new computer.（改为同义句）
The new computer ____ ___ 5,000 yuan.
3. How much is that kind of new product （改为同义句）
______ ___ _____ of that kind of new product
4. Do you know how should you push your new invention
（改为同义句）
Do you know ____ __ ____ your new invention
5. Are the customers interested in your product （改为同义句）
___ the customers _____ __ ______ in your product
What do
to do
cost her
What’s the price
how to push
Do
have an interest
Unit 5
Lesson 29
重点短语：
push a product
stand out
catch one’s eye
have an interest in
succeed （in）
doing sth
offer sb sth
重点单词：
battle, create
ad, customer
already, similar
sample, offer
shine, quality
surely, succeed