UNIT5 Lesson 29 教学课件--冀教版初中英语八年级下

(共29张PPT)
Lesson 29: How to Push a Product
UNIT 5 Buying and Selling
学 习 目 标
掌握单词：create, customer, already, similar, shine, offer, succeed接触单词：battle, sample, ad, quality
短语和句型：push a product, stand out, catch one‘s eye, have an interest in；
Remember，you need to make your product stand out.
1
3
用自己的语言去推销一个产品
掌握文中的重要短语和句子；能够谈论如何去推销一个产品。
2
课 堂 导 入
Free talk
1. What is important for pushing a product
2. If you had your own product to sell, how would you push it
推销产品
课 堂 学 习
New words
battle n. 战斗；战役
offer v. 提供
create v. 创作；创造
shine(shone/shone) v. 发光
ad n. 广告
surely adv. 当然
already sdv. 已经
quality n.质量；品质
customer n. 顾客；客户
succeed v. 成功；做成
similar adj. 相像的；相仿的
sample adj. 样品；样本
push a product 推销产品
stand out 出色，杰出；更为重要
catch one’s eyes 吸引某人的目光
have an interest in 在……方面有兴趣
If you want to create a good ad, you must study your customers and catch their eyes. An excellent ad can make your product stand out.
What are they
Do you know how to create a good ad
Why does it need
to advertise
顾客
吸引某人的目光
出色，杰出，更为重要
创作，创造
Trade shows
If people come to trade shows, they will
have an interest in similar products.
在……方面有兴趣
Good quality and good advertising can make you succeed.
质量
成功
battle / b tl/
n. 战斗；战役
ad / e di:/
n. 广告
customer / k st m /
n. 顾客；客户
similar/ s m l / adj. 相像的；
相仿的
shine / a n/ (shone/shone)
v. 发光
1.If you had your own product to sell, how would you __________ it
2. People coming to trade shows already have an interest in _________ products.
3. Offering samples and deals will get you more __________.
4. It is important for products to have good ______.
5. These suggestions can make your product really _________.
push
customers
similar
quality
shine
Check words:
Listen
Listen to the lesson and do a T or F question.
①Making your product is just half the battle. ( )
②There are only three ways to push a product. ( )
③Customers learn the advantages of a product by using it.( )
④Only excellent advertising can help you succeed. ( )
F
F
T
T
Read the text and finish the task-reading.
1.What's the most important thing to make your product
really shine
___________________________________________
2.What will get you more customers
_________________________________________
3.What will make you surely succeed
____________________________________________
Read and answer
Good quality.
Offering samples and good deals.
A good quality product and excellent advertising.
Write down the topic sentences of paragraph 3, 4 and 5.
Topic Sentences
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
Read and write
Complete the passage with the correct forms of the words or phrases in the box.
It’s not easy to make your product succeed. Because there are always _________ products on the market, you have to put in more effort. You should choose specific _________, then create a perfect ad to _________. When they buy your product, ________ them good service. Remember, __________ advertising will always make your product ____________.
similar
Read and complete
customer similar offer excellent stand out catch one’s eye
customers
catch their eyes
offer
excellent
stand out
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:
What does your product do
Who would want to buy it
What kind of ad would sell your product best A TV ad
A radio ad A newspaper ad
How much money would people pay for your product
Project
As a group, present your ad to the class.
1. Learn some new words and expressions, such as create, customer, already, similar, offer, shine, succeed, push a product, stand out, catch one’s eye, have an interest in.
2. Learn some ways to push a product.
Sum up
Language points
Remember, you need to make your product stand out.
记住，你需要让你的产品脱颖而出。
stand out意思是“引人注目；显眼”。
They were all pretty beautiful, but she stood out among them. 她们都很漂亮，但她在她们中间脱颖而出。
He is a tall, distinguished looking man who stands out in any crowd.
他是一个高大、英俊的人，在任何人群中都很突出。
2. Find ways to catch their eye.
找到吸引他们目光的方法。
catch one’s eye意思是“引人注目；吸引某人注意；吸引……的目光”，同义词组为：draw one’s attention (to)…
That postcard, a present from my grandfather, caught everyone’s eye.
那张明信片是我祖父送给我的礼物，它吸引了大家的目光。
3. People coming to trade shows already have an interest in similar products.来商品展销会的人已经对类似的产品产生了兴趣。
have an interest in意思是“对……感兴趣”。
We all have an interest in playing chess.
我们都对下棋感兴趣。
The child has no interest in drawing.
孩子们对画画不感兴趣。
4. Push your product using samples and good deals.
用样品和良好的协议来推销你的产品。
push one’s product意思是“推广某人的产品”。
It’ll cost us a lot to push your product.
推销你们的产品要花我们很多钱。
It’s difficult to push their product in this area.
在这个地区很难推销他们的产品。
5. Offering samples and deals will get you more customers.
提供样品和协议会使你有更多的顾客。
offer此处是动词，意思是“提供”。
He offered me a glass of wine.
他给了我一杯酒。
offer还可以表示“愿意；试图(做某事)”。
They offered to help me. 他们愿意帮助我。
6. With a good quality product and excellent advertising, you will surely succeed.拥有一款高品质的产品和出色的广告，你一定会成功。
succeed为不及物动词，意思是“成功”，常用结构：succeed (in) doing sth. 成功做成某事；succeed with sth.在某方面获得成功。
After so many years of hard work, he succeed (in) being a famous scientist.
经过多年的辛勤工作，他成功地成为了一位著名的科学家。
He succeeded with that difficult problem.
他成功地解决了那个难题。
You won’t succeed with the work if you don’t put your mind to it.
如果你不专心，你就不能成功地完成这项工作。
课 堂 达 标
1. If something _________ , it is much better or much more important than other things of the same kind.
2. The girl wanted to ___________________ on her new clothes.
3. We __________________ that railway you worked on.
4. If you want more, you need to __________________ .
5. If you lose the book in the library, you must _________ it.
用方框中所给短语的适当形式填空
have an interest in, put in more effort, stand out, catch people’s eye, pay for
stands out
catch people’s eye
have an interest in
put in more effort
pay for
1. Make sentences with "catch one's eye, stand out, have an interest in".
2. Enjoy more famous ad and tell your
classmates in the next class.
Homework
Thank you !