UNIT 5 Lesson 29教学详案—冀教版中学英语八年级下

UNIT 5　Buying and Selling
Lesson 29: How to Push a Product
设计说明 首先老师通过展示图片和问答的方式向学生介绍“What’s an ad ”；利用图片呈现本课的新词, 并进行练习；进而, 引入教材的学习。然后, 通过一段师生对话呈现create an ad的重要性, 并利用这一对话形式, 告诉学生想要更好地售卖东西, 必须学会如何推销自己的产品, 接着进入教材的听读练习。利用Let’s Do It!中的练习进行巩固。最后, 利用第3题做笔头练习, 由听、说、读的训练过渡到写的训练。本节课从多个角度、多种形式上对本课的语言知识进行练习, 从而达到教学目的, 实现教学目标。 教学目标 通过本课节的教学, 学生达成以下目标: 1. 知识目标 掌握单词: create, customer, already, similar, shine, offer, succeed 接触单词: battle, ad, sample, quality, surely 短语和句型: push a product, stand out, catch one’s eye, have an interest in Remember, you need to make your product stand out. 2. 能力目标 (1)掌握文中的重要短语和句子； (2)能够谈论如何去推销一个产品。 3.情感目标 用自己的语言去推销一个产品 重点难点 1. 重点: 掌握本课节的重点单词和短语。 2. 难点: 能用英语去推销产品。 教学准备 PPT课件；本课节用到的录音 授课时数 1课时 教学过程 Step 1　Warming up Have a free talk. 1. What is important for pushing a product 2. If you had your own product to sell, how would you push it What does “push a product” mean It means “try to sell it”. Step 2　Look and learning 1. Learn about new words push, create, battle, already, similar, ad, quality, sample, shine, offer, customer and phrases push a product, stand out, catch one’s eye, have an interest in. T: What are they S1: Advertisement. T: Why do they need to advertise S2: Because the companies want to push their products. T: That’s right. And do you know how to create a good ad S3: If you want to create a good ad, you must study your customers and catch their eye. An excellent ad can make your products stand out. T: OK. Today we will learn more about how to push a product. battle ad customer similar shine 2. Check the new words. 1. If you had your own product to sell, how would you __________ it 2. People coming to trade shows have an interest in _________ products. 3. Offering samples and deals will get you more __________. 4. It is important for products to have good ________. 5. These suggestions can make your product really _________. Answers: 1. push　2. similar　3. customers　4. quality　5. shine Step 3　Listening Listen to the lesson and write true (T) or false (F). ① Making your product is just half the battle. (　　) ② There are only three ways to push a product. (　　) ③ Customers learn the advantages of a product by using it. (　　) ④ Only excellent advertising can help you succeed. (　　) Answers: 1. T　2. F　3. T　4. F Step 4　Reading and answering Read the text and finish the task-reading. 1. What’s the most important thing to make your product really shine ______________________________________________________________ 2. What will get you more customers ______________________________________________________________ 3. What will make you surely succeed ______________________________________________________________ Check answers 1. Good quality. 2. Offering samples and good deals. 3. A good quality product and excellent advertising. Step 5　Reading and writing Read the lesson again and write down the topic sentences of paragraph 3,4 and 5. Topic SentenceParagraph 3Paragraph 4Paragraph 5
Answers: Create an ad. Go to trade shows and present your product. Push your product using samples and good deals. Step 6　Reading and completing Let students complete the passage with the correct forms of the words or phrases in the box. customer，similar，offer，excellent，stand out，catch one’s eye
It’s not easy to make your product succeed. Because there are always 　　　　 products on the market, you have to put in more effort. You should choose specific 　　　　, then create a perfect ad to 　　　　. When they buy your product, 　　　　 them good service. Remember, 　　　　 advertising will always make your product 　　　　. Answers: similar　customers　catch their eye　offer　excellent　stand out Step 7　Project 1. Ask students to make ads for new products in groups. A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas: ·What does your product do ·Who would want to buy it ·What kind of ad would sell your product best A TV ad A radio ad A newspaper ad ·How much money would people pay for your product 2. Encourage students to present their ad to the class as groups. Step 8　Summary 1. Learn some new words and expressions, such as create, customer, already, similar, offer, shine, succeed, push a product, stand out, catch one’s eye, have an interest in. 2. Learn some ways to push a product. Step 9　Language points 1. Remember, you need to make your product stand out. 记住, 你需要让你的产品脱颖而出。 stand out意思是“出色, 杰出, 引人注目；显眼”。 They were all pretty beautiful, but she stood out among them. 她们都很漂亮, 但她在她们中间脱颖而出。 He is a tall, distinguished-looking man who stands out in any crowd. 他是一个高大、英俊的人, 在任何人群中都很突出。 2. Find ways to catch their eye. 找到吸引他们目光的方法。 catch one’s eye意思是“引人注目；吸引某人注意；吸引某人的目光”, 同义 词组为: draw one’s attention (to)… That postcard, a present from my grandfather, caught everyone’s eye. 那张明信片是我祖父送给我的礼物, 它吸引了大家的目光。 3. People coming to trade shows already have an interest in similar products. 来商品展销会的人已经对类似的产品产生了兴趣。 have an interest in意思是“对……感兴趣”。 We all have an interest in playing chess.我们都对下国际象棋感兴趣。 The child has no interest in drawing.孩子们对画画不感兴趣。 4. Push your product using samples and good deals. 用样品和良好的协议来推销你的产品。 push one’s product意思是“推广某人的产品”。 It’ll cost us a lot to push your product.推销你们的产品要花我们很多钱。 It’s difficult to push their product in this area. 在这个地区很难推销他们的产品。 5. Offering samples and deals will get you more customers. 提供样品和协议会使你有更多的顾客。 (1) offer此处是动词, 意思是“提供”。 He offered me a glass of wine.他给了我一杯酒。 (2) offer还可以表示“主动提出；自愿给予”。 They offered to help me. 他们愿意帮助我。 6. With a good quality product and excellent advertising, you will surely succeed.拥有一款高品质的产品和出色的广告, 你一定会成功。 succeed为不及物动词, 意思是“成功”, 常用结构: succeed in doing sth. 成 功做某事；succeed in sth.在某方面获得成功。 After so many years of hard work, he succeeded in being a famous scientist. 经过多年的辛勤工作, 他成功地成了一位著名的科学家。 He succeeded in solving that difficult problem. 他成功地解决了那个难题。 You won’t succeed in the work if you don’t put your mind into it. 如果你不专心, 你就不能成功地完成这项工作。 Step 10　Homework 1. Make sentences with "catch one’s eye, stand out, have an interest in". 2. Enjoy more famous ad and tell your classmates in the next class. 当堂达标 用方框中所给短语的适当形式填空 have an interest in, put in more effort, stand out, catch people’s eye, pay for
1. If something 　　　　, it is much better or much more important than other things of the same kind. 2. The girl’s new clothes 　　　　. 3. We 　　　　 that railway you worked on. 4. If you want more, you need to 　　　　. 5. If you lose the book in the library, you must 　　　　 it. Answers: 1. stands out　2. catch people’s eye　3.have an interest in　4.put in more effort　5. pay for 板书设计 UNIT 5 Buying and Selling Lesson 29: How to Push a Productbattle　create ad　customer already　similar sample　offer shine　quality surely succeed push a product stand out catch one’s eye have an interest in1. Remember, you need to make your product stand out. 2. Find ways to catch their eye. 3. With a good quality product and excellent advertising, you will surely succeed.
教学反思