牛津译林版高一英语必修4 Unit 1 Advertising 课件（共50张PPT）

课件50张PPT。Unit 1
Advertising知识清单1． n．(个体或群体的)幸福、安全
和健康；福利
2． vi.& vt. 欺骗；作弊
　 n. 骗子；欺诈行为
3． adj. 清白的，无罪的；无恶意
的；纯真的
4． n. 气息；呼吸
5． n. & vi. 评论，评价welfarecheatinnocentbreathcomment单词(一) 基本单词6． adj. 心理的；思想的，精神
的；智力的
7． n. 骗局；把戏；玩笑；诀窍
　 vt. 欺骗，欺诈mentaltrick8． vt.& vi. 以……为目标；瞄准
n. 目的，目标
9． n.& v. 设计；图案，花样10． n. 便宜货；协议
　　 vi. 讨价还价
11． n. 意外收获；奖金，额外津贴bargainbonusaimdesign12． adj. 精致的；绚丽的；奢华的
n. 空想，幻想；爱好，迷恋
vt. 想象；猜想
13． vt. 咨询；请教
14． vi. 有吸引力；呼吁，恳请
n. 吸引力；呼吁，恳求
15． vt. 敦促，力劝；竭力主张
n. 强烈的欲望，冲动fancyconsultappealurge16． vt.& vi. 做广告，宣传
→ n．做广告；广告活动；广
告业
→ n．广告；广告宣传
→ n．广告商
17． vt. 说服，劝说；使信服
→ adj. 说服力的；劝导性的
→ n．说服；劝服persuadepersuasivepersuasionadvertiseadvertisingadvertisementadvertiser(二) 派生单词18． vt. 推广，宣传；促销；促
进，推动
→ n．宣传；促进
19． vt.& vi. 使受益；得益于
→ n．益处；救济金；奖金
→ adj. 有益处的，有帮助的promotepromotionbenefitbeneficialbenefit20． vt. 设计
→ n. 设计
→ n. 设计者，设计师designdesigndesigner21． vt. 确定，查明；决定；裁决
→ n．确定；决定
→ adj. 有决心的
22． n．分析，分析结果
→ vt. 分析
→ adj. 分析的
23． vi. 做出反应，回应
→ n．反应，回应determinedeterminationdeterminedanalysisanalyticreactanalysereaction1． 旨在，目的是
2． 上……当， 受……的骗
3． 欺骗；捉弄
4. 使公众受益
5． 涉及，关于；处理，应付
6． 以……结束
7． (数量、程度等)达到be meant to　　　　　　　
fall for
play tricks on
benefit the public
deal with
end with
up to短语8． 弄清楚，弄懂；计算出
9． 吸引，引起兴趣；呼吁
10． 对……关心
11． 把……表达清楚
12． 组织，汇集；组装
13． 死于……
14． 虽然，即使figure out
appeal to
be concerned with
get sth. across
put sth. together
die from
even if/though1. Yesterday I came across an interesting new book, which I would like to recommend here.◆ 【句析】
此句是一个_____句。复合 句式2. It is important to figure out exactly what you
want to tell the audience and what you are
trying to get them to do.◆ 【句析】
此句是一个_____句。复合 核心要点1. persuade vt. ___________ 【归纳】
⑴ persuade sb. to do sth./into doing sth.
说服某人做某事
⑵ persuade sb. not to do sth./out of doing sth.
说服某人不要做某事
⑶ persuade sb. of sth./persuade sb. that ...
使某人确信……说服，劝说；使信服单词① Can you _____________________ his foolish
plans?
你能说服他放弃他那愚蠢的计划吗?
② He was not _____________ the truth of the
statement.
他不相信那种说法是真的。
③ He couldn't ________________________ his
terms.
他没能说服我接受他的条件。persuade him out of/
to give uppersuaded ofpersuade me to accept/
into accepting【运用】persuade sb. to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”，则用try to persuade sb. to do sth.或 advise sb. to do sth. 如：
No matter how hard we tried to persuade him, he wouldn't listen.
任我们怎样劝说, 他也不听。2. cure n.___________
v.__________ 治愈，痊愈；药物，疗法；对策治愈，治疗；解决【归纳】
⑴ cure sb. of ＋疾病名称　
治愈某人的疾病
⑵ cure sb. of ＋不良行为
矫正某人的不良行为
⑶ a cure for sth. 治疗……的方法① Many people believe that prison isn't
___________ crime.
许多人认为监禁并不是治愈犯罪的良方。
② Penicillin ____________ his pneumonia.
青霉素治好了他的肺炎。
③ Staying in the army will ____________ his
laziness!
在军队里呆一段时间会治好他的懒病的。a cure for cure him ofcured him of【运用】cure, treate.g. The doctor her for her headache with an expensive medicine, but did not
her of the disease.treatedcure与cure sb. of sth. 结构类似的短语：
remind sb. of sth.　 使某人想起某事
suspect sb. of sth. 怀疑某人(做)某事
rob sb. of sth. 抢了某人某物
inform sb. of sth. 通知某人某事
warn sb. of sth. 警告某人某事
accuse sb. of sth. 控告某人某事【总结】3. comment n. & v. ___________ 评论，评价，议论【归纳】
⑴ make a comment/comments on/about sth.
　　　　　　　　　　　 对……作出评论
⑵ no comment 无可奉告
⑶ comment on/upon 评论，注释
⑷ comment that ... 评论……① The Palace last night refused to _________
the reports.
昨晚王室拒绝对报道作出评论。
② Joan ___________ that it was a better play
than usual, and I agreed.
琼评论说这场比赛比以往打得好, 我表示赞
同。
③ What do you think of the matter?
______________. 无可奉告。comment oncommentedNo comment 【运用】4. aim n.___________
v.__________ 目标，目的；瞄准以……为目标；瞄准，对准；旨在【归纳】
⑴ aim at/for sth.　 力求达到
⑵ aim (sth.) at ... (把……)瞄准……
⑶ aim to do sth./at doing sth. 力争做到
⑷ be aimed at ... 目的是……，旨在……
⑸ without aim 漫无目的地
⑹ with the aim of ... 以期……，意在……⑺ achieve one's aim 达到目的① This anti-smoking campaign is mainly
_________ young teenagers.
这场反吸烟运动主要是针对青少年的。
② He _____________ the last bus so that he
could get home in time for supper.
他想赶最后一班公共汽车，好及时赶回家吃
午饭。
③ The project was set up, ______________
helping young unemployed people.
建立这项计划的目的是给失业青年提供帮助。aimed ataimed to catchwith the aim of 【运用】5. recommend v.__________ 推荐；建议，劝告；介绍【归纳】
⑴ recommend sth. for 推荐某物作某种用途
⑵ recommend sb. as ... 推荐某人作为……
⑶ recommend sth. to sb.
＝ recommend sb. sth. 向某人推荐某物
⑷ recommend doing sth. 建议做某事
⑸ recommend sb. to do sth. 建议某人做某事
⑹ recommend that sb. (should) do sth.
建议某人做某事?① I can _____________________ all lovers
of good theatre.
我把这个剧推荐给所有爱好优秀戏剧的人。
② Can you __________________________?

你能给我介绍一本好书 吗?
③ We strongly ___________________ the
incident to the police.
我们强烈建议报警。 recommend this play torecommend me a good book/
recommend a good book to merecommend reporting【运用】④ We recommend that you ____________
travel insurance on all holidays.
我们建议您为所有假期都购买旅行保险。
⑤ It is often recommended that one
__________________ to reduce cancer risk.
有人经常建议人们减肥来减小患癌症的风
险。(should) buy(should) lose weight6. bargain vi. __________
n. __________ 讨价还价；讲条件便宜货，议价；协议【归纳】
(1) bargain with sb. about/over/for sth.
　　　　　　　　(和某人就某事)讨价还价
(2) make a bargain with sb. 和某人达成协议
(3) a good/bad bargain 买得(不)合算① He __________________________ for an
hour before he bought a rug.
他与那商人讨价还价了一个小时才买下一
块地毯。
② He made _______________________ them.
他和他们做了一笔满意的交易。
③ This shirt was _______________— only
￡15 in a sale.
这件衬衫是便宜货, 大减价时只卖十五英
镑。bargained with the merchanta satisfactory bargain witha real bargain【运用】7. determine v.__________ 确定，查明；决定；裁决 【归纳】
(1) determine to do sth.　　
决定做某事(瞬间动词，表动作)
(2) determine sb. to do sth.
使某人下决心做某事
【拓展】
determined adj. 有决心的，决意的；坚定的
be determined to do sth. 决心做某事(系表结
构，表状态)
determination n. 决心；果断；坚定① They ________________ resist pressure to
change the law.
他们决心顶住要求改革法律的压力。
② ______________ visit the science museum,
she set off at once.
决心参观科学博物馆，她立刻出发了。
③ He showed great courage and _____________.
他表现得十分勇敢和果断。Determined toare determined todetermination【运用】8. appeal n.___________
v.__________ 吸引力；呼吁，恳求有吸引力；呼吁，恳请【归纳】
⑴ (sth.) appeal to sb. (某物)引起某人的兴
趣；吸引某人，迎合某人
⑵ appeal to sb. for sth. 为某事向某人呼吁
⑶ appeal to sb. to do sth. 呼吁某人去做某事
⑷ make an appeal to sb. for sth. 呼吁某人做
某事① Smoking and drinking _________________.
烟、酒与我无缘。
② They ________________________ help the
distressed children.
他们呼吁公众帮助那些受难的儿童。
③ We made ____________ the villagers for
money to build the bridge.
为建造这座桥, 我们呼吁村民捐款。don’t appeal to meappealed to the public toan appeal to【运用】9. urge n.___________
v.__________ 强烈的欲望，冲动敦促，力劝；竭力主张；驱策【归纳】
⑴ urge sb. to do sth.　敦促/力劝某人做某事
⑵ urge sth. on/upon sb./urge on sb. sth.
向某人大力推荐某物；竭力主张
⑶ urge that ... (should)＋动词原形
主张……
⑷ have an urge to do sth. 渴望做某事① She repeatedly ______________________
anyone about it.
她一再叮咛儿子不要和任何人讲这事。
② He ________________________ the
importance of hard work.
他向学生们强调勤奋工作的重要性。
③ I felt __________________ my studies in
Europe.
我有一种去欧洲深造的冲动。urged her son not to tellurged on/upon his studentsan urge to further【运用】1. figure out __________ 领会，理解，弄清楚，弄懂，弄明白；计算出(数量或成本)【归纳】
⑴ figure in　　 把……算进去/考虑在内
⑵ figure on 指望，期待；打算短语① This was something we had not
_______________ at all.
这是我们完全没有预料到的事。
② I can't ___________ why he quit his job.
我无法理解他为什么要辞掉工作。
③ We ___________ the travel expenses but
forgot the cost of meals.
我们把旅费算了进去, 但忘了算伙食费。figured on figure out figured in 【运用】2. get sth. across (to sb.) __________ 将(想法、信息等)传达(给某人)；使理解；把……表达，清楚【归纳】
⑴ get through 拨通；通过；度过；到达
⑵ get away with 侥幸成功；侥幸逃脱
⑶ get along 进展；相处
⑷ get down to 开始认真做某事
⑸ get rid of 摆脱；除去① Mr. Murphy is so good a teacher that he can _________________________ us.
墨菲先生是位好老师, 他能把这些问题给我们讲清楚。
② As long as you try, any difficulty _______________ successfully.
只要你努力，任何困难都可以胜利解决。get across these problems tocan be got rid of【运用】③ I'm going to ___________________ English this term.
这学期我要认真学英语了。
④ I tried ________________ the complaints
department.
我试图打通投诉部的电话。get down to studyingto get through to1. Yesterday I came across an interesting new book, which I would like to recommend here.◆ 【句析】
此句是一个_____句。which指代______, 引导一个_______从句，在从句中作recommended的______语。复合 定语 book 宾 句式2. It is important to figure out exactly what you
want to tell the audience and what you are
trying to get them to do.◆ 【句析】
此句是一个_____句。主语为___________________, it作____________; 两个what引导的从句作figure out的_________语。复合 不定式短语to figure 形式主语 并列宾 巩固练习figure out, appeal to, get...across,
deal with, fall for Ⅰ. 用方框内所给短语的适当形式填空（每个短语限用一次）。1. The sales man said the car was in good condition, and I was foolish enough to _______ it.
2. —How will you _________ your old bicycle,
Bill?
—I’m going to donate it to the charity
organization.
3. —Did the professor say anything that
___________ you especially?
—Not really. Actually I slept through his
speech.fall fordeal withappealed to4. —Oh, my God! There are so many people
at the party. How can you ________
who Lily is so quickly?
—That’s easy. Lily is the only girl who is
wearing a bright yellow dress.
5. Mr. Liu didn’t _____ his idea _____ to
little Tom and the boy just sat there and
didn’t know what to do.figure outget across1. If she doesn't want to go, nothing you can
say will ________ her.
A．persuade B．promise
C．invite D．supportA2. The soldier raised his gun and calmly
________ it at the enemy commander, fired.
A．to aim　　　 B．aimed
C．aiming D．aimCⅡ. 单项选择3. Teachers recommend parents _____ their children under 12 to ride bicycles to school for safety.
A．not allow B．do not allow
C．mustn't allow D．couldn't allowA4. I bought a dress for only 10 dollars in a sale; it was a real ______.
A. exchange B. bargain
C. trade D. businessB5. Disadvantages as they have, online games never fail to ________ a large number of teenagers.
A．appeal to B．object to
C．refer to D．turn toA