Unit 1 Section Ⅴ Extended reading & Project & Assessment
【学习目标】
1.通过分析课文结构,了解文本大意,培养略读和查读等阅读能力。(语言能力,学习能力)
2.通过分析课文细节,培养分析长难句的能力。(语言能力,学习能力)
3.通过对教材的理解,了解重要语言点的基本用法。(语言能力)
【自主预习】
Step 1 单词认读
Ⅰ.基础单词
1. n.途径;渠道;电视台;频道;方法;水渠
2. vt.使增长;使兴旺 n.增长;提高;帮助;激励
3. vt.赞助;主办;为慈善活动捐款;资助 n.赞助商;为慈善活动捐款的人
4. vt.理解;掌握;吸收;吸引全部注意力
5. n.折扣 vt.打折出售
6. vt.专门制作;定做 n.裁缝
7. vt.买;购买n.购买;采购;购买的东西;购买项目
8. n.住宅区;(通常指农村的)大片私有土地;个人财产;(尤指)遗产
9.housing n.
10.psychology n.
11.rating n.
答案 1.channel 2.boost 3.sponsor 4.absorb
5.discount 6.tailor 7.purchase 8.estate 9.住房;住宅 10.心理;心理特征;心理学 11.收视率;等级;级别
Ⅱ.拓展单词
1. n.说服;劝说;信仰→ vt.说服;使信服→ adj. 有说服力的;令人信服的
2. n.广告;启事;广告活动;广告宣传→ vi.&vt.做广告→ n.广告商;广告人员;广告公司;登广告者→ n.广告活动;广告业;做广告
3. adj.难忘的;值得纪念的→ n.记忆力;记忆;回忆;内存→ v.记住;熟记
4. n.放置;安置→ v.放置;安置 n.地方
5. vt.(提供)消遣;逗笑→ n.愉快;可笑;娱乐活动→ adj.觉得好笑的;被逗乐的→ adj.有趣的;逗人笑的
答案 1.persuasion; persuade; persuasive
2.advertisement; advertise; advertiser;advertising 3.memorable;memory;memorize 4.placement;
place 5.amuse;amusement;amused;amusing
Step 2 短语记诵
1. 总之;简而言之
2. 指的是;参考;涉及
3. 与……有关
4. (使)增添乐趣;使更艳丽
5. 除……之外
6. 使人们意识到
7. 基于;以……为基础
8. 创造购买欲望
9.persuade sb into doing sth
10.promote a product
11.at peak times
12.have an effect on...
13.a variety of slogans
14.be tailored to specific needs
答案 1.in short 2.refer to 3.be linked with
4.brighten up 5.in addition to 6.make people aware of 7.be based on 8.create a desire to buy 9.说服某人做某事 10.推广产品 11.在高峰时间 12.对……有影响 13.各种标语 14.量身定制以满足特定需求
Step 3 佳句赏析
1.The more we like the brand ambassador, the more we will be attracted to buy the product. (the+比较级,the+比较级)
翻译 我们越喜欢品牌大使, 我们就越会被吸引去购买产品。
仿写 you are, you'll see.
你离得越近, 看到的就越多。
2.We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping. (the next time引导时间状语从句)
翻译 我们没有多加考虑就记住了这些促销信息,而它们有可能会在我们下次购物时对我们产生影响。
仿写 among strangers, try to make small talk, which helps you learn how to connect with others.
下次你发现自己周围都是陌生人时,试着去闲聊,这帮助你学习如何与他人建立联系。
答案 1.The closer;the more 2.The next time you find yourself
【合作探究】
语篇研读
Step 1 文本整体理解,关注布局谋篇
Skim the passage on Pages 11-12 and fill in the blanks.
Advertising: the power of persuasion
Para. 1 What is advertising exactly It refers to the activity of 1. a product or service.
Para. 2 The relationship between advertising and the mass media They have developed 2. .
Para. 3 The functions of advertising It is a perfect 3. for advertisers.
Paras. 4-6 The ways of persuading people into purchasing products or services ·Create a 4. slogan. ·Link company or product to a “brand 5. ”. ·Product 6. is used in films and TV shows.
Para. 7 The future of advertising Advertisements will be 7. to specific needs.
答案 1.promoting 2.hand in hand 3.vehicle 4.memorable 5.ambassador 6.placement 7.tailored
Step 2 细读课文,明确教材细节
Read the passage on Pages 11-12 carefully and choose the best answers.
1.From Paragraph 1, we learn that advertisements .
A.exist in everyone's daily life
B.are disturbing everyone's life
C.can determine what one buys
D.can promote any product or service
2.What is the relationship between advertising and the mass media
A.Old newspapers had a negative effect on advertisements.
B.Advertisements promoted the development of the mass media.
C.Advertisements are growing hand in hand with the mass media.
D.Smartphone apps make the biggest difference to advertisements.
3.What kind of person is likely to be chosen as a brand ambassador
A.A famous actor who runs a business.
B.A fictional character who is popular.
C.A sports star who likes fast food.
D.Any celebrities who look sweet.
4.Which of the following is an advertisement that is not so obvious
A.A slogan.
B.A brand ambassador.
C.Goods displayed in the shops.
D.Game equipment with real brand names.
5.What will be the biggest feature of the advertisements in the future
A.It will be more digital and personalized.
B.It will be more personalized and efficient.
C.It will give us bigger and special discounts.
D.It will reach more people than ever before.
答案 1~5 ACBDB
新知探究
核 心 单 词
知识点1 advertising n.广告活动;广告业 *advertise vi.& vt.做广告;登广告;公布;征聘
*advertisement n.广告;启事;广告活动;广告宣传 *advertiser n.广告商;刊登广告的人
(P11)Advertising has become part of modern life.
广告已成为现代生活的一部分。
知识拓展
advertise for sb/sth (在报纸、公共场所公告牌、互联网等上)征求;征聘
advertise a product 做广告宣传产品
job advertisement 招聘广告
(an/the) advertisement for sth ……的广告
熟词生义
advertise v.展现;宣传
I wouldn't advertise the fact that you don't have a work permit.
我不会向外声张你没有工作许可证这件事。
融会应用
Ⅰ.单句填空
(1)TV viewers have been writing to complain of the false (advertise).
(2)I need to advertise a roommate for next term.
(3)A good (advertise) campaign will increase our sales.
Ⅱ.一句多译
(4)他们在报纸上登广告招聘一人来照看花园。
They someone to look after the garden.(v.advertise)
They someone to look after the garden.(n.advertisement)
答案 (1)advertisement (2)for (3)advertising (4)advertised in the newspaper for; placed an advertisement in the newspaper for
知识点2 persuade vt.说服;使信服;使相信 *persuasion n.说服;劝说 *persuasive
adj.有说服力的;令人信服的
(P11)In other words, it tries to persuade people to buy a product or service.
换句话说,广告试图说服人们购买一种产品或服务。
知识拓展
persuade sb to do sth 劝说某人做某事
persuade sb into (doing) sth 劝说某人(做)某事
persuade sb out of (doing) sth 劝说某人不要(做)某事
persuade sb of sth 使信服某事;使相信某事
图解释义
The salesman is persuading the couple to buy a car.
这个销售员在劝说那对夫妇买一辆车。
名师点拨
persuade sb to do sth=convince sb to do sth=persuade sb into doing sth=talk sb into doing sth 说服某人做某事(强调结果, 成功说服)
try to persuade sb to do sth=advise sb to do sth 尽力说服某人做某事(强调过程, 不一定能说服对方)
融会应用
Ⅰ.单句填空
(1)I am still not fully (persuade) of the plan's merits.
(2)How can you persuade them the advantages of solar cars
(3)It didn't take much (persuade) to get her to tell us where he was.
Ⅱ.同义句转换
(4)I allowed myself to be persuaded into entering the competition.
=I allowed myself to be persuaded .
答案 (1)persuaded (2)of (3)persuasion (4)to enter the competition
知识点3 memorable adj.难忘的;值得纪念的 *memory n.记忆;记忆力;回忆;内存 *memorize vt.记住;熟记 *memorial n.纪念碑;纪念物adj.纪念的;追悼的
(P11)A common technique to make an impact is to create a memorable slogan.
产生影响的一个常见技巧是创造一个令人难忘的口号。
知识拓展
in memory of 为了纪念……
a memorial statue/prize 纪念像/奖
经典佳句
For visitors, the most memorable part of their trip happens at sunrise.
对于游客来说,他们旅行中最难忘的部分发生在日出时分。
融会应用
Ⅰ.单句填空
(1)I still remember the hard-working (memory) time in high school.
(2)People have to (memory)about 600 characters before they can do basic reading and writing.
Ⅱ.单句写作
(3)The Dragon Boat Festival is Qu Yuan, a poet in ancient China.
端午节是为了纪念中国古代的诗人屈原。
(4)The painting will be to a remarkable woman.
这幅油画将成为对一位杰出女性的永久纪念。
答案 (1)memorable (2)memorize (3)in memory of (4)a lasting memorial
知识点4 absorb vt.理解;掌握;吸收;吸引全部注意力
(P12)We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.
我们没有多加考虑就记住了这些促销信息,而它们有可能会在我们下次购物时对我们产生影响。
知识拓展
absorb one's attention 吸引某人的注意
be absorbed in 集中精力做某事;全神贯注于
图解释义
Plants generally absorb water through their roots.
植物一般通过根茎吸收水分。
名师点拨
“全神贯注于”的其他常见表达有concentrate on、 be buried in、 be occupied in、 be lost in、 lose oneself in等。
融会应用
Ⅰ.单句填空
(1)He was (absorb) in his work and didn't notice his mother came in.
(2)It's a lot of information (absorb) all at once.
Ⅱ.单句写作
(3)I I missed my bus.
我看小说看得太入迷了,以至于我错过了公交车。
(4)His piano performances always .
他的钢琴演奏总能吸引我的注意。
答案 (1)absorbed (2)to absorb (3)was so absorbed in the novel that (4)absorb my attention
知识点5 discount n.折扣vt.打折出售;认为……不重要
(P12)Already we may see online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special discounts and promotions targeted specifically at us.
我们可能已经看到了以前在互联网上搜索过的产品或服务的在线广告,而且我们很可能会收到专门针对我们的特殊折扣和促销活动。
知识拓展
get/give/offer a discount 得到/给予/提供折扣
discount prices 折扣价
discount on/off sth 给……打折
经典佳句
Now we have a special offer for 10 days, during which you can enjoy a half price discount and a free delivery.
现在我们有10天的特别优惠, 在此期间您可以享受半价折扣和免费送货。
融会应用
单句写作
(1)We cannot of further strikes.
我们不能低估再次发生罢工的可能性。
(2)They are often available .
它们经常可以以折扣价买到。
(3)This has forced airlines in order to spur demand.
这已经迫使多家航空公司对机票大幅打折以刺激需求。
答案 (1)discount the possibility (2)at a discount (3)to discount fares heavily
短 语 句 式
知识点6 be linked with与……有关;与……相连
(P11)The history of advertising has always been closely linked with that of the mass media.
广告的历史一直以来都与大众传媒的历史息息相关。
知识拓展
link... with... =link... to... 把……与……连接起来
a/the link between... and... ……和……之间的联系
key link 关键环节
trade links 贸易关系
经典佳句
The ability to praise someone else does not seem to be linked with a person's ability.
称赞别人这种能力似乎与个人能力无关。
融会应用
Ⅰ.单句填空
(1)Most food webs, for instance, consist of many weak (link) rather than a few strong ones.
(2)Whether pollution is directly (link) to the disease is under debate.
Ⅱ.单句写作
(3)There is convincing evidence that skin cancer exposure to the sun.
有令人信服的证据表明皮肤癌与暴露在阳光下有关。
(4)His study demonstrates .
他的研究证明睡眠质量和工作表现之间有联系。
答案 (1)links (2)linked (3)is linked to/with (4)the link between sleep quality and work performance
知识点7 get across把……表达清楚;被理解;被传达
(P11)And what message does it try to get across
它竭力想传达什么信息呢
知识拓展
get around/about 四处走动;(消息)传开;传播
get down to 开始认真做某事;着手处理
get over 克服;从……恢复;痊愈
get rid of 摆脱;除掉;处理掉
get through 完成;度过;到达;通过;接通电话
经典佳句
Each play has a theme or central idea which the playwright hopes to get across through dialogue and action.
每出戏都有一个主题或中心思想, 剧作家希望通过对话和动作来传达这个主题或中心思想。
融会应用
用get相关短语的正确形式填空
(1)So far there is no effective way to plastic,but a new study suggests an answer may lie in the stomachs of some hungry worms.
(2)The teacher tried to explain the problem, but his explanation did not to the class.
(3)The news as quickly as possible.
(4)Stop talking! Let's work.
(5)I tried to the Complaints Department, but failed.
答案 (1)get rid of (2)get across (3)got around
(4)get down to (5)get through to
知识点8 动词-ing形式作状语
(P11)In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business.
除了让人们知晓产品或服务,一则成功的广告也会激发购买欲,从而促进业务增长。
知识拓展
句中的boosting business作结果状语。动词-ing形式可以作状语,表示时间、原因、条件、让步、结果或伴随等情况。此外,动词-ing形式作状语时,其逻辑主语应与句子的主语一致。
The fire lasted nearly a month, leaving nothing valuable.(结果状语)
大火持续了近一个月,没有留下任何有价值的东西。
The students came in the classroom, singing and laughing.(伴随状语)
学生们又唱又笑地进了教室。
融会应用
单句填空
(1) (have) a lot of work to do,I have to stay up late.
(2) (return) home,I found my computer missing.
(3) (work) hard, you will achieve your goal.
答案 (1)Having (2)Returning (3)Working
知识点9 the next time引导时间状语从句
(P12)We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.
我们没有多加考虑就记住了这些促销信息,而它们有可能会在我们下次购物时对我们产生影响。
知识拓展
句中the next time在这里用作连词,引导时间状语从句, 意为“下次……时”。
(1)the first time/(the) next time/the last time引导时间状语从句, 表示“第一次/下次/上次(最后一次)……时”。
(2)every/each time引导时间状语从句, 意为“每当/每次……”, 相当于whenever。
(3)the minute/moment/instant等用作连词, 引导时间状语从句, 意为“一……就……”。
(4)immediately/instantly/directly等用作连词, 引导时间状语从句, 意为“一……就……”。
融会应用
Ⅰ.单句填空
(1) (direct) the teacher came in, everyone was quiet.
(2)Be careful! The machine starts moment you press the button.
Ⅱ.单句写作
(3)“ some sweet, drink some green tea.” This is what my mother used to tell me.
“每次吃甜食的时候, 喝些绿茶。”我妈妈以前就是这么跟我说的。
答案 (1)Directly (2)the (3)Every/Each time you eat
【随堂检测】
夯实基础
Ⅰ.品句填空
1.We had managed to (说服) them that it was worth working with us.
2.Temperatures have (达到峰值) at over 90 degrees.
3.The government will surely use the diplomatic c available.
4.He graduated from New York University with a degree in (心理学).
5.He (购买) a ticket and went up on the top deck.
6.Movie music can be made (难忘的) because its themes are repeated throughout the film.
7.The children were waiting for (安置) in a foster care home.
8.Cigarette a has been banned.
答案 1.persuade 2.peaked 3.channels 4.psychology
5.purchased 6.memorable 7.placement 8.advertising
Ⅱ.选词填空
get across; brighten up; in short; be based on; refer to; make a hit; a variety of
1.It has in many countries.
2. , I like online reading more than paper reading.
3.Your meaning didn't really .
4.You can your notes if you want.
5. heavy industries grew up alongside the port.
6.The book personal experiences.
7.According to the forecast, it should later.
答案 1.made a hit 2.In short 3.get across 4.refer to 5.A variety of 6.is based on 7.brighten up
Ⅲ.单句写作
1.We the rapid development of information technology and the Internet, and felt the huge impact of the new business opportunities that the Internet created.
近年来,我们见证了信息技术与互联网的迅猛发展,并感受到了由网络创造的新商机带来的巨大影响。
2.This boosts the reputation and image of the company by the company's values.
通过让人们更加了解该公司的价值观,这改善了这家公司的声誉和形象。
3.A study reported last fall suggests that having a pet dog not only raises your spirits but may also your eating habits.
去年秋天的一项研究表明,养宠物狗不仅能振奋你的精神状态,还可能影响你的饮食习惯。
4.They all greeted me very cordially and talk about the new project.
他们非常热情友好地和我打招呼,渴望谈谈新项目。
5.It is not easy to talk about the role of the overwhelmingly significant phase in European history.
谈论大众传媒在欧洲历史上极其重要的阶段中所起的作用并不容易。
6.This tool can .
这一工具可以被用于多种情境中。
答案 1.have witnessed in recent years 2.making people more aware of 3.have an effect on 4.were eager to 5.the mass media in 6.be used in a variety of situations
【课外拓展】
视野拓展
1.The more incompetent person, the more critical fault of others.
越是无能的人, 越爱挑剔别人的过错。
2.In order to release the pressure resulting from our study, I went to Star Farm to pick some oranges together with my classmates last weekend.
为了缓解学习带来的压力, 上周末我和同学一起去星星农场摘橘子。
3.None but a wise man can employ leisure well.
唯有智者善于利用空闲。
4.In the part of prize-awarding, every volunteer was issued with a Certificate of Excellent Volunteer and memorial postcards.
在颁奖环节, 每个志愿者都获得了“优秀志愿者证书”和纪念明信片。
5.The compound seems to boost the effectiveness of several drugs that fight malaria, including chloroquine and artemisin.
这种化合物似乎提高了几种抗疟疾药物的效力,其中包括氯喹和蒿素。
英美文化
美篇导读
作为19世纪法国著名的小说家、剧作家及诗人,凡尔纳一生创作了大量优秀的文学作品。他的作品对科幻文学流派有着重要的影响,因此他与赫伯特·乔治·威尔斯一道被称作“科幻小说之父”。
美篇呈现
CHAPTER 1 A Runaway Reef
THE YEAR 1866 was marked by a bizarre development,an unexplained and downright inexplicable① phenomenon that surely no one has forgotten.Without getting into those rumors that upset civilians in the seaports and deranged the public mind even far inland,it must be said that professional seamen were especially alarmed.Traders,shipowners,captains of vessels,skippers,and master mariners from Europe and America,naval officers from every country,and at their heels the various national governments on these two continents,were all extremely② disturbed by the business.
In essence③,over a period of time several ships had encountered “an enormous thing” at sea,a long spindle-shaped object,sometimes giving off a phosphorescent glow,infinitely bigger and faster than any whale.
The relevant④ data on this apparition,as recorded in various logbooks,agreed pretty closely as to the structure of the object or creature in question,its unprecedented speed of movement,its startling⑤ locomotive power,and the unique vitality with which it seemed to be gifted.If it was a cetacean,it exceeded in bulk any whale previously classified by science. No naturalist,neither Cuvier nor Lacépède,neither Professor Dumeril nor Professor de Quatrefages,would have accepted the existence of such a monster sight unseen—specifically,unseen by their own scientific eyes.
Striking an average of observations taken at different times—rejecting those timid⑥ estimates that gave the object a length of 200 feet,and ignoring those exaggerated⑦ views that saw it as a mile wide and three long—you could still assert that this phenomenal creature greatly exceeded the dimensions of anything then known to ichthyologists,if it existed at all.
Now then,it did exist,this was an undeniable⑧ fact; and since the human mind dotes on objects of wonder,you can understand the worldwide excitement caused by this unearthly apparition.As for relegating it to the realm of fiction,that charge had to be dropped.
In essence,on July 20,1866,the steamer Governor Higginson,from the Calcutta & Burnach Steam Navigation⑨ Co.,encountered this moving mass five miles off the eastern shores of Australia.
Captain Baker at first thought he was in the presence of an unknown reef; he was even about to fix its exact position when two waterspouts shot out of this inexplicable object and sprang hissing into the air some 150 feet. So,unless this reef was subject to the intermittent eruptions of a geyser,the Governor Higginson had fair and honest dealings with some aquatic mammal,until then unknown,that could spurt⑩ from its blowholes waterspouts mixed with air and steam.
第一章 飞走的暗礁
人们一定还记得发生在1866年的一桩离奇事件,这件怪事从来没人说得清,也根本没法说清。且不说这件事在当时的沿海居民中以及五湖四海的公众舆论里激起多大的喧嚣,就连那些海员都万分激动。欧美各国的商人、船主和船长们以及海军军官,连同欧美两地各国的政府们,都对这件事给予了最高程度的关注。
事情其实是这样的:近来,好些船只在海上遇到了一个“庞然大物”,一个很长的纺锤形物体,时而还会闪现磷光,体积比鲸大得多,行动起来也比鲸迅速得多。
关于这个“庞然大物”的细节,不少航海日志的记录都极其相似——关于这个物体或者生物的结构,它运动起来惊人的速度,移动起来骇人的力量,还有它似乎与生俱来的奇特生命力。如果这是条鲸类生物,那么它的体积大大超过了目前科学对鲸体积的界定。居维埃、拉色别德、杜海里、卡特法日这些生物学家都不会承认这样一种怪物的存在——除非他们亲眼看见,除非用他们专业人士的智慧之眼看见。
选取这些描述的中间值——丢开那些保守估计,比如说这个物体的长度只有200英尺,也抛开那些夸张的说法,比如它有一英里那么宽,三英里那么长——可以肯定的是,如果这个奇特生物真的存在,那么它的体积远超过迄今为止鱼类学家们所承认的最大体积。
然而它一定是存在的,既然不能证明它不存在。那么可想而知,出于人类本能的好奇心,全世界人民对这样一种超自然物的出现,是怀有怎样一种激动的情绪。想把它说成荒谬的传说故事,那对人们来说,是绝对不可接受的。
事实上,1866年7月20日,加尔各答·布尔纳希汽船公司的锡金逊总督号,也在距澳大利亚东海岸五英里处,遇到了这个游动着的庞然大物。
起初,巴克船长还以为这是一个未曾被发现的暗礁:正当他准备开始测量它的具体位置时,突然两道水柱从这个不明物体上方喷薄而出,“唰”的一声飞溅到150英尺的高空。所以,除非这个暗礁上覆盖有间歇性喷泉,不然,锡金逊总督号遇上的就是某种迄今尚未被发现的海洋哺乳类动物,甚至还会从鼻孔里喷出带气泡的水柱。
知识积累
①inexplicable adj.费解的;无法解释的
②extremely adv.极其;非常
③in essence 本质上;大体上
④relevant adj.相关的;切题的;中肯的
⑤startling adj.惊人的;令人吃惊的
⑥timid adj.胆怯的;害羞的
⑦exaggerated adj.夸张的;夸大的;言过其实的
⑧undeniable adj.不可否认的;无可辩驳的
⑨navigation n.航行;航海;导航
⑩spurt v.喷发;冲刺;喷出;冒出
素养链接
儒勒·凡尔纳(1828年2月8日~1905年3月24日)是19世纪法国著名的小说家、剧作家及诗人。他一生创作了大量优秀的文学作品,以《在已知和未知的世界中的奇异旅行》为总名,他的代表作为三部曲(《格兰特船长的儿女》《海底两万里》《神秘岛》)、《气球上的五星期》以及《地心游记》等。
凡尔纳出生于法国港口城市南特的一个中产阶级家庭,早年依从其父亲的意愿在巴黎学习法律,之后开始创作剧本以及杂志文章。在与出版商赫泽尔父子合作期间(1862年至凡尔纳去世),凡尔纳的文学创作事业取得了巨大成功,他的不少作品被翻译成多种语言,受到了各国读者的喜爱。
2(共64张PPT)
UNIT 1 The mass media
Section Ⅴ Extended reading & Project & Assessment
1.通过分析课文结构，了解文本大意，培养略读和查读等阅读能力。（语言能力,学习能力）
2.通过分析课文细节，培养分析长难句的能力。（语言能力,学习能力）
3.通过对教材的理解,了解重要语言点的基本用法。（语言能力）
Ⅰ.基础单词
1.________ n.途径；渠道;电视台;频道;方法;水渠
channel
2.______ vt.使增长；使兴旺 n.增长；提高;帮助；激励
boost
3.________ vt.赞助;主办;为慈善活动捐款;资助 n.赞助商;为慈善活动捐款的人
sponsor
4._______ vt.理解；掌握;吸收;吸引全部注意力
absorb
5.________ n.折扣 vt.打折出售
discount
6.______ vt.专门制作；定做 n.裁缝
tailor
7._________ vt.买；购买n.购买；采购;购买的东西；购买项目
purchase
8.______ n.住宅区;（通常指农村的）大片私有土地;个人财产；（尤指）遗产
estate
9.housing n.____________
住房；住宅
10.psychology n.______________________
心理；心理特征;心理学
11.rating n. ____________________
收视率；等级；级别
Ⅱ.拓展单词
1.__________ n.说服；劝说;信仰→_________ vt.说服；使信服→__________ adj. 有
说服力的；令人信服的
persuasion
persuade
persuasive
2._____________ n.广告；启事;广告活动；广告宣传→_________ vi.&vt.做广告
→__________ n.广告商；广告人员；广告公司；登广告者→ ___________ n.广告活
动；广告业；做广告
advertisement
advertise
advertiser
advertising
3.___________ adj.难忘的；值得纪念的→________ n.记忆力;记忆;回忆;内存
→__________ v.记住；熟记
memorable
memory
memorize
4.__________ n.放置;安置→______ v.放置;安置 n.地方
placement
place
5._______ vt.（提供）消遣;逗笑→___________ n.愉快；可笑;娱乐活动→________adj.
觉得好笑的；被逗乐的→________ adj.有趣的；逗人笑的
amuse
amusement
amused
amusing
1.________总之；简而言之
in short
2.________指的是;参考;涉及
refer to
3.______________与……有关
be linked with
4.___________（使）增添乐趣；使更艳丽
brighten up
5._____________除……之外
in addition to
6._____________________使人们意识到
make people aware of
7.____________基于；以……为基础
be based on
8._____________________创造购买欲望
create a desire to buy
9.persuade sb into doing sth________________
说服某人做某事
10.promote a product__________
推广产品
11.at peak times____________
在高峰时间
12.have an effect on...______________
对……有影响
13.a variety of slogans__________
各种标语
14.be tailored to specific needs________________________
量身定制以满足特定需求
1.The more we like the brand ambassador, the more we will be attracted to buy the
product. （the+比较级，the+比较级）
翻译 我们越喜欢品牌大使, 我们就越会被吸引去购买产品。
仿写 ___________you are, _________you'll see.
你离得越近, 看到的就越多。
The closer
the more
2.We absorb these marketing messages without thinking about them too much, yet
they will probably have an effect on us the next time we go shopping. （the next
time引导时间状语从句）
翻译 我们没有多加考虑就记住了这些促销信息,而它们有可能会在我们下次购物时对我
们产生影响。
仿写 ______________________________among strangers, try to make small talk, which
helps you learn how to connect with others．
下次你发现自己周围都是陌生人时，试着去闲聊，这帮助你学习如何与他人建立联系。
The next time you find yourself
Step 1 文本整体理解，关注布局谋篇
Skim the passage on Pages 11-12 and fill in the blanks.
Advertising: the power of persuasion
Para. 1 What is advertising exactly It refers to the activity of 1.__________a product
or service.
Para. 2 The relationship between advertising and the mass media They have developed 2._____________.
promoting
hand in hand
Para. 3 The functions of advertising It is a perfect 3._______ for advertisers.
Paras. 4-6 The ways of persuading people into purchasing products or services ·Create a 4.___________slogan.
·Link company or product to a “brand
5.___________”.
·Product 6.__________ is used in films and TV
shows.
Para. 7 The future of advertising Advertisements will be 7.________to specific
needs.
vehicle
memorable
ambassador
placement
tailored
续表
Step 2 细读课文，明确教材细节
Read the passage on Pages 11-12 carefully and choose the best answers.
1.From Paragraph 1, we learn that advertisements___.
A
A.exist in everyone's daily life B.are disturbing everyone's life
C.can determine what one buys D.can promote any product or service
2.What is the relationship between advertising and the mass media ( )
C
A.Old newspapers had a negative effect on advertisements.
B.Advertisements promoted the development of the mass media.
C.Advertisements are growing hand in hand with the mass media.
D.Smartphone apps make the biggest difference to advertisements.
3.What kind of person is likely to be chosen as a brand ambassador ( )
B
A.A famous actor who runs a business. B.A fictional character who is popular.
C.A sports star who likes fast food. D.Any celebrities who look sweet.
4.Which of the following is an advertisement that is not so obvious ( )
D
A.A slogan. B.A brand ambassador.
C.Goods displayed in the shops. D.Game equipment with real brand names.
5.What will be the biggest feature of the advertisements in the future ( )
B
A.It will be more digital and personalized.
B.It will be more personalized and efficient.
C.It will give us bigger and special discounts.
D.It will reach more people than ever before.
核心单词
知识点1 advertising n.广告活动；广告业 ＊advertise vi.&vt.做广告；登广告；公布；征聘 ＊advertisement n.广告；启事；广告活动；广告宣传 ＊advertiser n.广告商；刊登广告的人
（P11）Advertising has become part of modern life.
广告已成为现代生活的一部分。
知识拓展
advertise for sb/sth （在报纸、公共场所公告牌、互联网等上）征求；征聘
advertise a product 做广告宣传产品
job advertisement 招聘广告
（an/the） advertisement for sth ……的广告
熟词生义
advertise v.展现；宣传
I wouldn't advertise the fact that you don't have a work permit.
我不会向外声张你没有工作许可证这件事。
融会应用
Ⅰ.单句填空
（1）TV viewers have been writing to complain of the false_____________
（advertise）.
advertisement
（2）I need to advertise ____a roommate for next term.
for
（3）A good ___________（advertise） campaign will increase our sales.
advertising
Ⅱ.一句多译
（4）他们在报纸上登广告招聘一人来照看花园。
→They _____________________________someone to look after the garden.
（v.advertise）
→They _________________________________________someone to look after the
garden.（n.advertisement）
advertised in the newspaper for
placed an advertisement in the newspaper for
知识点2 persuade vt.说服；使信服；使相信 ＊persuasion n.说服；劝说 ＊persuasive adj.有说服力的；令人信服的
（P11）In other words, it tries to persuade people to buy a product or service.
换句话说,广告试图说服人们购买一种产品或服务。
知识拓展
persuade sb to do sth 劝说某人做某事
persuade sb into （doing） sth 劝说某人（做）某事
persuade sb out of （doing） sth 劝说某人不要（做）某事
persuade sb of sth 使信服某事;使相信某事
图解释义
The salesman is persuading the couple to buy a car.
这个销售员在劝说那对夫妇买一辆车。
名师点拨
persuade sb to do sth=convince sb to do sth=persuade sb into doing sth=talk sb into doing sth 说服某人做某事（强调结果, 成功说服）
try to persuade sb to do sth=advise sb to do sth 尽力说服某人做某事（强调过程, 不一定能说服对方）
融会应用
Ⅰ.单句填空
（1）I am still not fully __________ （persuade） of the plan's merits.
persuaded
（2）How can you persuade them ___the advantages of solar cars
of
（3）It didn't take much __________（persuade） to get her to tell us where he was.
persuasion
Ⅱ.同义句转换
（4）I allowed myself to be persuaded into entering the competition.
=I allowed myself to be persuaded______________________.
to enter the competition
知识点3 memorable adj.难忘的；值得纪念的 ＊memory n.记忆；记忆力；回忆；内存 ＊memorize vt.记住；熟记 ＊memorial n.纪念碑；纪念物 adj.纪念的；追悼的
（P11）A common technique to make an impact is to create a memorable slogan.
产生影响的一个常见技巧是创造一个令人难忘的口号。
知识拓展
in memory of 为了纪念……
a memorial statue/prize 纪念像/奖
经典佳句
For visitors, the most memorable part of their trip happens at sunrise.
对于游客来说，他们旅行中最难忘的部分发生在日出时分。
融会应用
Ⅰ.单句填空
（1）I still remember the hard-working___________（memory） time in high school.
memorable
（2）People have to__________（memory）about 600 characters before they can do
basic reading and writing.
memorize
Ⅱ.单句写作
（3）The Dragon Boat Festival is ______________ Qu Yuan, a poet in ancient China.
端午节是为了纪念中国古代的诗人屈原。
in memory of
（4）The painting will be __________________ to a remarkable woman.
这幅油画将成为对一位杰出女性的永久纪念。
a lasting memorial
知识点4 absorb vt.理解；掌握；吸收；吸引全部注意力
（P12）We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.
我们没有多加考虑就记住了这些促销信息,而它们有可能会在我们下次购物时对我们产生影响。
知识拓展
absorb one's attention 吸引某人的注意
be absorbed in 集中精力做某事;全神贯注于
图解释义
Plants generally absorb water through their roots.
植物一般通过根茎吸收水分。
名师点拨
“全神贯注于”的其他常见表达有concentrate on、 be buried in、 be occupied in、 be lost in、 lose oneself in等。
融会应用
Ⅰ.单句填空
（1）He was _________（absorb） in his work and didn't notice his mother came in.
absorbed
（2）It's a lot of information __________（absorb） all at once.
to absorb
Ⅱ.单句写作
（3）I_______________________________I missed my bus.
我看小说看得太入迷了，以至于我错过了公交车。
was so absorbed in the novel that
（4）His piano performances always___________________.
他的钢琴演奏总能吸引我的注意。
absorb my attention
知识点5 discount n.折扣 vt.打折出售；认为……不重要
（P12）Already we may see online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special discounts and promotions targeted specifically at us.
我们可能已经看到了以前在互联网上搜索过的产品或服务的在线广告,而且我们很可能会收到专门针对我们的特殊折扣和促销活动。
知识拓展
get/give/offer a discount 得到/给予/提供折扣
discount prices 折扣价
discount on/off sth 给……打折
经典佳句
Now we have a special offer for 10 days, during which you can enjoy a half price discount and a free delivery.
现在我们有10天的特别优惠, 在此期间您可以享受半价折扣和免费送货。
融会应用 单句写作
（1）We cannot _____________________of further strikes.
我们不能低估再次发生罢工的可能性。
discount the possibility
（2）They are often available_____________.
它们经常可以以折扣价买到。
at a discount
（3）This has forced airlines _______________________in order to spur demand.
这已经迫使多家航空公司对机票大幅打折以刺激需求。
to discount fares heavily
短语句式
知识点6 be linked with 与……有关；与……相连
（P11）The history of advertising has always been closely linked with that of the mass media.
广告的历史一直以来都与大众传媒的历史息息相关。
知识拓展
link... with... =link... to... 把……与……连接起来
a/the link between... and... ……和……之间的联系
key link 关键环节
trade links 贸易关系
经典佳句
The ability to praise someone else does not seem to be linked with a person's ability.
称赞别人这种能力似乎与个人能力无关。
融会应用
Ⅰ.单句填空
（1）Most food webs, for instance, consist of many weak ______（link） rather than
a few strong ones.
links
（2）Whether pollution is directly_______（link） to the disease is under debate.
linked
Ⅱ.单句写作
（3）There is convincing evidence that skin cancer________________exposure to the
sun.
有令人信服的证据表明皮肤癌与暴露在阳光下有关。
is linked to/with
（4）His study demonstrates ________________________________________________.
他的研究证明睡眠质量和工作表现之间有联系。
the link between sleep quality and work performance
知识点7 get across 把……表达清楚；被理解；被传达
（P11）And what message does it try to get across
它竭力想传达什么信息呢
知识拓展
get around/about 四处走动;（消息）传开;传播
get down to 开始认真做某事;着手处理
get over 克服;从……恢复;痊愈
get rid of 摆脱;除掉;处理掉
get through 完成;度过;到达;通过;接通电话
经典佳句
Each play has a theme or central idea which the playwright hopes to get across through dialogue and action.
每出戏都有一个主题或中心思想, 剧作家希望通过对话和动作来传达这个主题或中心思想。
融会应用 用get相关短语的正确形式填空
（1）So far there is no effective way to __________ plastic，but a new study
suggests an answer may lie in the stomachs of some hungry worms.
get rid of
（2）The teacher tried to explain the problem， but his explanation did not
__________to the class.
get across
（3）The news ___________ as quickly as possible.
got around
（4）Stop talking! Let's ____________ work.
get down to
（5）I tried to ______________ the Complaints Department， but failed.
get through to
知识点8 动词-ing形式作状语
（P11）In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business.
除了让人们知晓产品或服务，一则成功的广告也会激发购买欲,从而促进业务增长。
知识拓展
句中的boosting business作结果状语。动词-ing形式可以作状语,表示时间、原因、条件、让步、结果或伴随等情况。此外,动词-ing形式作状语时,其逻辑主语应与句子的主语一致。
The fire lasted nearly a month, leaving nothing valuable.（结果状语）
大火持续了近一个月,没有留下任何有价值的东西。
The students came in the classroom, singing and laughing.（伴随状语）
学生们又唱又笑地进了教室。
融会应用 单句填空
（1）________（have） a lot of work to do，I have to stay up late．
Having
（2）__________ （return） home，I found my computer missing．
Returning
（3）_________（work） hard， you will achieve your goal．
Working
知识点9 the next time引导时间状语从句
（P12）We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.
我们没有多加考虑就记住了这些促销信息,而它们有可能会在我们下次购物时对我们产生影响。
知识拓展
句中the next time在这里用作连词，引导时间状语从句, 意为“下次……时”。
（1）the first time/（the） next time/the last time引导时间状语从句, 表示“第一次/下次/上次（最后一次）……时”。
（2）every/each time引导时间状语从句, 意为“每当/每次……”, 相当于whenever。
（3）the minute/moment/instant等用作连词, 引导时间状语从句, 意为“一……就……”。
（4）immediately/instantly/directly等用作连词, 引导时间状语从句, 意为“一……就……”。
融会应用
Ⅰ.单句填空
（1）________（direct） the teacher came in, everyone was quiet.
Directly
（2）Be careful! The machine starts ____moment you press the button.
the
Ⅱ.单句写作
（3）“_______________________some sweet, drink some green tea.” This is what my
mother used to tell me.
“每次吃甜食的时候, 喝些绿茶。”我妈妈以前就是这么跟我说的。
Every/Each time you eat
Ⅰ.品句填空
1.We had managed to _________ （说服） them that it was worth working with us．
persuade
2.Temperatures have_______（达到峰值） at over 90 degrees．
peaked
3.The government will surely use the diplomatic c________available．
hannels
4.He graduated from New York University with a degree in___________（心理学）.
psychology
5.He __________（购买） a ticket and went up on the top deck.
purchased
6.Movie music can be made ___________（难忘的） because its themes are repeated
throughout the film.
memorable
7.The children were waiting for __________（安置） in a foster care home.
placement
8.Cigarette a__________ has been banned．
dvertising
Ⅱ.选词填空
get across; brighten up; in short; be based on; refer to; make a hit; a variety of
1.It has ___________in many countries.
made a hit
2.________, I like online reading more than paper reading.
In short
3.Your meaning didn't really__________.
get across
4.You can ________your notes if you want.
refer to
5.____________heavy industries grew up alongside the port.
A variety of
6.The book ____________personal experiences.
is based on
7.According to the forecast, it should ___________later.
brighten up
Ⅲ.单句写作
1.We ____________________________the rapid development of information technology
and the Internet， and felt the huge impact of the new business opportunities that the
Internet created.
近年来，我们见证了信息技术与互联网的迅猛发展，并感受到了由网络创造的新商机
带来的巨大影响。
have witnessed in recent years
2.This boosts the reputation and image of the company by
____________________________the company's values.
通过让人们更加了解该公司的价值观，这改善了这家公司的声誉和形象。
making people more aware of
3.A study reported last fall suggests that having a pet dog not only raises your spirits
but may also _________________your eating habits.
去年秋天的一项研究表明，养宠物狗不仅能振奋你的精神状态，还可能影响你的饮食习惯。
have an effect on
4.They all greeted me very cordially and _____________talk about the new project.
他们非常热情友好地和我打招呼，渴望谈谈新项目。
were eager to
5.It is not easy to talk about the role of __________________ the overwhelmingly
significant phase in European history.
谈论大众传媒在欧洲历史上极其重要的阶段中所起的作用并不容易。
the mass media in
6.This tool can _______________________________.
这一工具可以被用于多种情境中。
be used in a variety of situations
1.The more incompetent person, the more critical fault of others.
越是无能的人, 越爱挑剔别人的过错。
2.In order to release the pressure resulting from our study, I went to Star Farm to pick some oranges together with my classmates last weekend.
为了缓解学习带来的压力, 上周末我和同学一起去星星农场摘橘子。
3.None but a wise man can employ leisure well.
唯有智者善于利用空闲。
4.In the part of prize-awarding, every volunteer was issued with a Certificate of Excellent Volunteer and memorial postcards.
在颁奖环节, 每个志愿者都获得了“优秀志愿者证书”和纪念明信片。
5.The compound seems to boost the effectiveness of several drugs that fight malaria, including chloroquine and artemisin.
这种化合物似乎提高了几种抗疟疾药物的效力，其中包括氯喹和蒿素。
美篇导读
作为19世纪法国著名的小说家、剧作家及诗人，凡尔纳一生创作了大量优秀的文学作品。他的作品对科幻文学流派有着重要的影响，因此他与赫伯特·乔治·威尔斯一道被称作“科幻小说之父”。
美篇呈现
CHAPTER 1 A Runaway Reef
THE YEAR 1866 was marked by a bizarre development，an unexplained and downright inexplicable① phenomenon that surely no one has forgotten. Without getting into those rumors that upset civilians in the seaports and deranged the public mind even far inland，it must be said that professional seamen were especially alarmed. Traders，shipowners，captains of vessels，skippers，and master mariners from Europe and America，naval officers from every country，and at their heels the various national governments on these two continents，were all extremely② disturbed by the business.
In essence③，over a period of time several ships had encountered “an enormous thing” at sea，a long spindle-shaped object，sometimes giving off a phosphorescent glow，infinitely bigger and faster than any whale.
The relevant④ data on this apparition，as recorded in various logbooks，agreed pretty closely as to the structure of the object or creature in question，its unprecedented speed of movement，its startling⑤ locomotive power，and the unique vitality with which it seemed to be gifted. If it was a cetacean，it exceeded in bulk any whale previously classified by science. No naturalist，neither Cuvier nor Lacépède，neither Professor Dumeril nor Professor de Quatrefages，would have accepted the existence of such a monster sight unseen—specifically，unseen by their own scientific eyes.
Striking an average of observations taken at different times—rejecting those timid⑥ estimates that gave the object a length of 200 feet，and ignoring those exaggerated⑦ views that saw it as a mile wide and three long—you could still assert that this phenomenal creature greatly exceeded the dimensions of anything then known to ichthyologists，if it existed at all.
Now then，it did exist，this was an undeniable⑧ fact； and since the human mind dotes on objects of wonder，you can understand the worldwide excitement caused by this unearthly apparition. As for relegating it to the realm of fiction，that charge had to be dropped.
In essence，on July 20，1866，the steamer Governor Higginson，from the Calcutta & Burnach Steam Navigation⑨ Co.，encountered this moving mass five miles off the eastern shores of Australia.
Captain Baker at first thought he was in the presence of an unknown reef； he was even about to fix its exact position when two waterspouts shot out of this inexplicable object and sprang hissing into the air some 150 feet. So，unless this reef was subject to the intermittent eruptions of a geyser，the Governor Higginson had fair and honest dealings with some aquatic mammal，until then unknown，that could spurt⑩ from its blowholes waterspouts mixed with air and steam.
第一章 飞走的暗礁
人们一定还记得发生在1866年的一桩离奇事件，这件怪事从来没人说得清，也根本没法说清。且不说这件事在当时的沿海居民中以及五湖四海的公众舆论里激起多大的喧嚣，就连那些海员都万分激动。欧美各国的商人、船主和船长们以及海军军官，连同欧美两地各国的政府们，都对这件事给予了最高程度的关注。
事情其实是这样的：近来，好些船只在海上遇到了一个“庞然大物”，一个很长的纺锤形物体，时而还会闪现磷光，体积比鲸大得多，行动起来也比鲸迅速得多。
关于这个“庞然大物”的细节，不少航海日志的记录都极其相似——关于这个物体或者生物的结构，它运动起来惊人的速度，移动起来骇人的力量，还有它似乎与生俱
来的奇特生命力。如果这是条鲸类生物，那么它的体积大大超过了目前科学对鲸体积的界定。居维埃、拉色别德、杜海里、卡特法日这些生物学家都不会承认这样一种怪物的存在——除非他们亲眼看见，除非用他们专业人士的智慧之眼看见。
选取这些描述的中间值——丢开那些保守估计，比如说这个物体的长度只有200英尺，也抛开那些夸张的说法，比如它有一英里那么宽，三英里那么长——可以肯定的是，如果这个奇特生物真的存在，那么它的体积远超过迄今为止鱼类学家们所承认的最大体积。
然而它一定是存在的，既然不能证明它不存在。那么可想而知，出于人类本能的好奇心，全世界人民对这样一种超自然物的出现，是怀有怎样一种激动的情绪。想把它说成荒谬的传说故事，那对人们来说，是绝对不可接受的。
事实上，1866年7月20日，加尔各答·布尔纳希汽船公司的锡金逊总督号，也在距澳大利亚东海岸五英里处，遇到了这个游动着的庞然大物。
起初，巴克船长还以为这是一个未曾被发现的暗礁：正当他准备开始测量它的具体位置时，突然两道水柱从这个不明物体上方喷薄而出，“唰”的一声飞溅到150英尺的高空。所以，除非这个暗礁上覆盖有间歇性喷泉，不然，锡金逊总督号遇上的就是某种迄今尚未被发现的海洋哺乳类动物，甚至还会从鼻孔里喷出带气泡的水柱。
知识积累
①inexplicable adj.费解的；无法解释的
②extremely adv.极其；非常
③in essence 本质上；大体上
④relevant adj.相关的；切题的；中肯的
⑤startling adj.惊人的；令人吃惊的
⑥timid adj.胆怯的；害羞的
⑦exaggerated adj.夸张的；夸大的；言过其实的
⑧undeniable adj.不可否认的；无可辩驳的
⑨navigation n.航行；航海；导航
⑩spurt v.喷发；冲刺；喷出；冒出
素养链接
儒勒·凡尔纳（1828年2月8日~1905年3月24日）是19世纪法国著名的小说家、剧作家及诗人。他一生创作了大量优秀的文学作品，以《在已知和未知的世界中的奇异旅行》为总名，他的代表作为三部曲（《格兰特船长的儿女》《海底两万里》《神秘岛》）、《气球上的五星期》以及《地心游记》等。
凡尔纳出生于法国港口城市南特的一个中产阶级家庭，早年依从其父亲的意愿在巴黎学习法律，之后开始创作剧本以及杂志文章。在与出版商赫泽尔父子合作期间（1862年至凡尔纳去世），凡尔纳的文学创作事业取得了巨大成功，他的不少作品被翻译成多种语言，受到了各国读者的喜爱。
