(共76张PPT)
UNIT 6 THE MEDIA
Section Ⅲ Lesson 2 & Lesson 3
1.通过阅读课文，了解经典广告和现代广告的区别。（语言能力,文化意识）
2.通过分析课文结构，了解文章大意，培养略读和查读等阅读能力，培养分析长难句的能力。（学习能力）
3.通过阅读教材课文,在课文的具体情境中猜测词义,推测词性,了解重要词汇的基本用法；掌握used to 和 would的用法区别。（语言能力）
Ⅰ.基础单词
1._______ vi.&vt.（使）上载;上传n.上载（上传）的信息
upload
2.__________ adj.互动的;交互的;合作的
interactive
3.________ vt.亲身经历;目击n.目击者; 证人
witness
4._____ n.地点
spot
5.________ n.自由
freedom
6.___________ adj.商业的;商务的
commercial
7.______ adj.视觉的;视力的
visual
8.____________ adj.根本的;基本的;基础的
fundamental
9._____ vi.&vt.缝;缝纫;缝制;缝补
sew
10._______ n.预算vi.&vt.把……编入预算
budget
11.______ n.增长v.促进;推动
boost
12.__________ adv.真正地
genuinely
13._____ vt.把……联系起来n.联系;关联
link
14.______ n.利润;收益;盈利
profit
15.________ vt. 赞助;资助;为……担保n.赞助商; 资助者
sponsor
16.______________ adj.高清晰度的
high-definition
17.___________ n.大型公司;企业集团
corporation
18._______ n.代理处
agency
19._________ vt.创始;创造
originate
20.________ n.幸福;健康;福利
welfare
21.______________ n.社区;住宅小区;街坊
neighbourhood
Ⅱ.拓展单词
1._________ vt.&vi.为……做广告→__________ n.广告商→_____________ n.广告
→___________n.广告（业）
advertise
advertiser
advertisement
advertising
2._________ n.录制品→_______ n.&v.记录→________ n.录音机
recording
record
recorder
3.____________ adj.技术的;科技的;工艺的→___________ n.科技;工艺
technological
technology
4.______ vt.位于→________ n.位置;地方
locate
location
5.________ adj.合适的;适宜的→________ adv.合适地;适宜地;适当地
suitable
suitably
6._______ vt.吸引→_________ adj.有吸引力的→_________ n.吸引
attract
attractive
attraction
7.___________ adj.竞争性强的;有竞争力的→________vi.参加比赛;竞争→__________
n.竞争者→___________ n.比赛;竞争
competitive
compete
competitor
competition
8._________ vi.&vt.（使）结合;（使）组合→____________ n.结合;联合;联合体;结合
物
combine
combination
9.__________ vi.参加;参与→____________ n.参加;参与
participate
participation
1.consist ___由……构成
of
2.go________经受;仔细检查;完成;用完;查看
through
3.separate...______...把……和……分开
from
4.stand ____突出
out
5.combine...with...______________________
把……和……结合起来
6.make a contribution to________________
对……做出贡献
1.It was likely to be the name of a company, part of which might include the name
of the place from which the product originated.（be likely to do）
翻译 它很可能是一家公司的名称，其中一部分可能包括产品原产地的名称。
仿写 If you study hard，you __________________________ your dreaming university.
如果你努力学习，你很有可能被你理想中的大学录取。
are likely to be admitted to
2.However, not all advertising is about selling products and services for a profit.（部
分否定）
翻译 然而，并非所有的广告都是为了推销产品和服务以获取利益。
仿写 _______________ greet each other the same way, nor are they comfortable in the
same way with touching or distance between people.
各种文化背景下的人互致问候的方式不尽相同，身体接触的程度和相互间的距离也并
不一样。
Not all cultures
Step 1 文本整体理解，关注布局谋篇
Ⅰ.What's the main idea of the passage on Pages 58-59？
_______________________________________________________________
The passage is mainly to help us get a thorough understanding of ads.
Ⅱ.Skim the passage on Pages 58-59 and fill in the blanks.
Para.1:The fundamental （1）__________of the advertising industry.
Paras.2-3:The （2）__________ between the classic advertisements and the modern advertisements.
Paras.4-5:The （3）__________ of the modern advertisements.
Para.6:The purpose of the （4）_____________ advertisements.
purpose
differences
features
public
Step 2 细读课文，明确教材细节
Ⅰ.Read the passage on Pages 58-59 carefully and choose the best answers.
1.According to the author, advertisements like “Shanghai Sewing Machines” or “Tsing
Tao Beer Corporation” are ___.
B
A.attractive B.classic C.competitive D.suitable
2.The top advertisers use humour as well as new and unusual ideas ___.
D
A.to create something new B.to persuade people to buy their products
C.to make people notice their products D.all of the above
3.Public advertisements are made to encourage people to___.
D
A.protect the environment B.improve their neighbourhood
C.help other people D.all of the above
Ⅱ.Fill in the blanks according to the passage on Pages 58-59.
The main idea of each part Purposes Contents
Para.1 The advertising industry. To promote and sell goods to people. The advertising industry started with the
fundamental purpose of promoting and
selling goods to people.
Para.2 The classic ads. To give information about finding certain 1._________. a. The name of a company.
b. What the companies 2.____.
c. Where they are located and the
3.______ of the product.
products
sell
name
The main idea of each part Purposes Contents
Para.3 The ads in the market. To attract and hold the 4._________ of the public. a. 5.________of pictures or words.
b. Create advertisements that people
enjoy looking at.
Para.4 Modern ads. To see high standards of 6.______ design. 7._________ the highest standards of
design with creative ways.
attention
Consist
visual
Combine
(续表)
The main idea of each part Purposes Contents
Para.5 Repeating old ideas is not a successful approach. 8.__________ something that has never been seen before. Using 9.________, new and unusual
ideas to surprise people is important.
Para.6 Not all advertising is about selling products and services for a profit. To make contributions to society. Encourage citizens to participate in
improving their neighbourhood,protecting
the 10.____________, and helping other
people.
(续表)
To create
humour
environment
核 心 单 词
知识点1 advertise vi.& vt.为……做广告＊advertisement n.［C］广告；［U］广告宣传＊advertiser n.广告商；登广告者＊advertising n.广告（业）
（牛津词典）We are currently advertising for a new sales manager.
目前我们正在公开招聘一位新的销售经理。
知识拓展
advertise for sb/sth 登广告征求某人/某物
advertise in/on 在……上登广告
put an advertisement in/on 在……上登广告
熟词生义
advertise v.公布；宣扬
Vera did not advertise the fact that she was ill, so her death came as a shock to her friends.
薇拉没有公布过自己患病的事实,所以她的去世让她的朋友们震惊不已。
融会应用 单句填空
（1）We should advertise ____ someone to look after our children.
for
（2）Put an _____________（advertise） in the local paper to sell your car.
advertisement
（3）He gave up his job in ___________（advertise） because he couldn't stand the
pace.
advertising
知识点2 purpose n.意图；目的
（P58）The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.
广告业最初的根本目的是向可能需要的人推销和售卖商品。
知识拓展
on purpose故意地;有意地（反义: by chance/accident）
for/with the purpose of... 为了……; 出于……目的
经典佳句
I came here with the express purpose of speaking with the manager.
我特意来这里与经理面谈。
融会应用
Ⅰ.单句填空
（1）He did it ____ purpose, knowing it would annoy her.
on
（2）Throughout the event, I was struck by the incredible variety of plants that exist
in our world and learned about plants that are used for medical _________
（purpose）, as well as those that provide food and shelter for animals.
purposes
Ⅱ.单句写作
（3）____________________________ keep their dogs fit and active in a fun way,
which also helps insurance companies lower their costs.
我们的目的是帮助（狗的）主人以一种有趣的方式让他们的狗保持健康和活跃，这也
有助于保险公司降低成本。
Our purpose is to help owners
知识点3 originate vi.开始；发源 vt.创立；创始；发明＊original adj.原来的；起初的＊originally adv.原来；起初＊origin n.起源；起因；出身
（牛津词典）The disease is thought to have originated in the tropics.
这种疾病据说起源于热带地区。
知识拓展
have one's origin（s） in 起源于
by origin 从血缘来看;依原始位置;原籍为……
in origin 本质上;从起源上看
the origin of... ……的起源
经典佳句
The original iron boxes with the round roofs appeared in 1926.
最初的圆顶铁盒子出现在1926年。
融会应用 单句填空
（1）__________（original）, we had intended to go to Italy, but then we won the
trip to Greece.
Originally
（2）Some Japanese words are Chinese ___ origin.
in
（3）This is the ________ （origin） painting, and the others are copies.
original
知识点4 locate v.位于；使……坐落于；找到……的位置＊located adj.（=situated）位于；坐落在＊location n.位置；场所
（P58）From the name you would know what the company sells, where they are located, and the name of the product.
从名称中你能了解到该公司售卖的产品、地理位置以及产品的名称。
知识拓展
be located on/at/in...位于……
经典佳句
Located on a hill,my hometown is really beautiful.
我的家乡坐落在山上,那里真的很美丽。
融会应用
Ⅰ.单句填空
（1）Qingdao is an attractive city _______（locate） on the eastern coast of China.
located
（2）The ________（locate） of the factory is close to the railway.
location
Ⅱ.句式升级
（3）On the weekend, my family often visit the water park. It is located in the
western suburb.
→On the weekend, my family often visit the water park
___________________________.（located作定语）
→On the weekend, my family often visit the water park，
___________________________________.（定语从句）
located in the western suburb
which is located in the western suburb
知识点5 suitable adj.适当的；相配的；恰当的＊ suit vt. 适合；相配
（P58）But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.
但后来他们意识到,这可能不适用于产品和服务直接相互竞争的市场上。
知识拓展
be suitable for 适合于
be suitable to do sth 适合做某事
suit one's needs 符合某人的需要
图解释义
Fairy tales are more suitable for kids.
童话故事更适合孩子阅读。
融会应用 单句填空
（1）To sum up, Wallace & Gromit: The Curse of the Were-Rabbit is an amazing
film which is ________（suit） for both children and adults.
suitable
（2）Employers usually decide within five minutes whether someone is suitable ____
the job.
for
（3）I don't think this coat really _____（suit） me.
suits
知识点6 attract vt.吸引；引起（兴趣、注意等）＊attraction n. 吸引力；吸引人的事物＊attractive adj. 吸引人的；迷人的；有魅力的
（P59）Particularly now, in modern times, advertisements need to attract and hold the attention of the public.
尤其是如今,在现代,广告需要吸引和保持公众的注意力。
知识拓展
attract sb to...把某人吸引到……
attract one's attention 吸引某人的注意力
tourist attraction 旅游胜地/景点
be attractive to 对……有吸引力
经典佳句
Hong Ya Dong is one of the most famous tourist attractions in Chongqing. A number of visitors from all over the country are attracted by the attractive scenery there.
洪崖洞是重庆最著名的旅游景点之一。许多来自全国各地的游客都被那里迷人的风景所吸引。
名师点拨
attraction意为“吸引人的事物或景点”时是可数名词。
融会应用 单句填空
（1）For tourists like me, panda is the top _________（attract）.
attraction
（2）In ancient Egypt, a shopkeeper discovered that he could attract customers ___
his shop simply by making changes to its environment.
to
知识点7 apply vi.申请vt.应用；使用＊applicant n.申请人＊application n.申请；应用；应用软件＊applied adj.应用的；实用的
（P59）As present-day advertisers often have large budgets, huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.
由于现在的广告商通常有大量的预算，大量的资金被花在应用现代设计技术，使这些广告在视觉上尽可能有吸引力。
知识拓展
apply for sth 申请某物
apply to do sth 申请做某事
apply...to... 把……应用到……
apply one's mind/oneself to 致力于;专心于
熟词生义
apply vt.涂；敷；施
The nurse applied the ointment to the wound.
护士把药膏敷在伤口上。
融会应用 单句填空
（1）Find out ahead of time what regulations apply ___ your situation.
to
（2）You will pass your exams if you really apply yourself to _____________
（study）.
studying/study
（3）You should attach a recent photograph to your ___________（apply） form.
application
（4）In my estimation, the job _________（apply） is well qualified for the job.
applicant
知识点8 competitive adj.竞争性的；竞争性强的；有竞争力的＊compete vi.竞争；对抗；参加比赛＊competition n.竞争；竞赛＊competitor n.参赛者；对手
（牛津词典）Graduates have to fight for jobs in a highly competitive market.
毕业生不得不在竞争激烈的市场上奋力争取找到工作。
知识拓展
compete for... 为……而竞争;角逐……
compete with/against... 与……竞争
compete in... 在……方面竞争;参加……比赛
经典佳句
The competition is very fierce—hundreds of competitors are competing for 56 medals, but I do not regret having taken part in this competitive game.
比赛非常激烈——数百名选手争夺56块奖牌, 但是我不后悔参加了这场竞争性强的比赛。
融会应用 单句填空
（1）I will attend the annual English speech ___________（compete） to be held in
our school a week later.
competition
（2）Living in a highly ___________ （compete） society, you definitely have to
arm yourself with modern technology and skills.
competitive
（3）To her joy, her son was selected to compete ___ the London marathon.
in
知识点9 link vt.连接；联系；把……联系起来n.联系；纽带；关联；链接
（牛津词典）The video cameras are linked to a powerful computer.
这些摄像机是与一台功能强大的计算机相连接的。
知识拓展
link... to/with/and... 把……与……连接/联系起来
be linked to/with... 与……有联系
link up （with...） （与……）连接/结合
a link between... and... ……与……之间的联系
a link with... 与……的联系
图解释义
Click the link and buy the backpack from this online store.
点击链接来这个网店购买这个双肩包吧。
融会应用 单句填空
（1）You'd better give up smoking, Tom, for many diseases are linked _______
smoking, you know.
to/with
（2）From the map we can see the two highways link ____ here.
up
（3）As a matter of fact, there is a direct link ________ smoking _____ lung cancer.
between
and
知识点10 participate vi.参与；参加＊participant n.参加者
＊participation n.参与；参加
（P59）For example,there are public advertisements,which encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.
例如公益广告,它鼓励公民参与改善社区、保护环境和帮助他人的活动。
知识拓展
participate with sb in sth 与某人分担某事;同某人一起参与某事
participate in sth/doing sth 参加某事
audience/full/group/active participation 观众/全面/集体/积极参与
经典佳句
Encouraged by the teacher,the participants actively participated in the English speech contest. Their participation inspired the rest of the class to study hard.
在老师的鼓励下,学员们积极参加了英语演讲比赛。他们的参与激励班上其他同学努力学习。
易混辨析
participate in 正式用语,表示“参加;参与”,强调与他人共同参加某一活动,暗示以一种积
极的态度参加,可以和take part in、join in互换
attend 正式用语,一般用于参加会议、出席典礼或招待会等,也可以指上学、听
课、听演讲或参加讲座等
join 常用词,作为及物动词,通常指参加某组织或团体,并成为其中的一员,其宾
语往往是the army/party/team/club等
join in 参加正在进行的活动,其宾语一般是竞赛、娱乐、谈话、讨论、聚会、游
戏等名词,可以用于join in （doing） sth/join sb in （doing） sth结构中
融会应用 单句填空
（1）We want to encourage students to participate fully ___ the running of the
college.
in
（2）The problems of global warming cannot be solved without the ____________
（participate） of all countries.
participation
（3）Any student who is interested is welcome _____________（participate）.
to participate
短 语 句 式
知识点11 consist of由……组成
（P59）For this reason, it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
出于这个原因，看到由专家的图片或文字组成的广告向人们展示产品有多好是很正常的。
知识拓展
consist in=lie in 存在于；在于
consist with 与……一致;符合
consist of/be composed of/be made up of 由……组成
经典佳句
Most of the fieldwork consisted of making tape recordings.
现场工作多半为进行磁带录音。
名师点拨
consist of与consist in不用于进行时态, 也不用于被动语态。
融会应用
Ⅰ.单句填空
（1）Success consists ___ the ability to continue efforts through failures.
in
（2）Our deeds must consist _____ our words.
with
Ⅱ.一句多译
地球由七大洲四大洋组成。
（3）__________________________________________________
The Earth consists of seven continents and four oceans.
（4）___________________________________________________________________
The Earth is made up of/is composed of seven continents and four oceans.
知识点12 combine...with...把……和……联合/结合起来
（P59）To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
为了在竞争激烈的广告世界脱颖而出,他们必须将最高水准的设计与创造性的方法结合起来,让人们相信他们“必须购买这种产品”。
知识拓展
combine A and B 把A与B相结合
be combined with... 与……相结合
combine to do sth 联合起来做某事
in combination （with） （与……）联合/结合
经典佳句
We can't always combine work with pleasure, and the combination is hard to get.
我们不能总是把工作和快乐结合起来,而且这种结合很难做到。
名师点拨
表示“把……与……连接/联系起来”的短语还有connect...with/to...、associate...with...、link...with/to/and...、relate...to...。
融会应用 单句填空
（1）Diets are more effective when __________（combine） with exercise.
combined
（2）The hotel combines comfort _________ convenience.
with/and
（3）It was several factors that combined ________（harm） our friendship.
to harm
（4）The firm is working on a new product in ____________（combine） with
several overseas partners.
combination
知识点13 what引导宾语从句
（P58）From the name you would know what the company sells, where they are located, and the name of the product.
从名称中你可以了解到该公司售卖的产品、地理位置以及产品的名称。
知识拓展
what在句中引导宾语从句, 且在从句中作宾语。
除了宾语从句，what还可以引导其他名词性从句，这些从句在句子中相当于名词的作用, 可作主语、宾语、表语, 且what在从句中可用作主语、宾语或表语。
The immediate question is what message should be sent back. （表语从句）
眼下的问题是要回什么信息。
What they will choose hasn't been decided.（主语从句）
他们将选择什么还没有决定。
Do you have any idea what it means to be poor （同位语从句）
你知不知道贫穷意味着什么？
融会应用
Ⅰ.单句填空
（1）Say ______ you have to say and sit down.
what
（2）In contrast， the low intensity group perceived any amount of simultaneous
（同时的） chat as a rude interruption, regardless of ______ the speakers were
saying.
what
Ⅱ.单句写作
（3）Yet as the months of reducing waste continued, I did _____________ that was
within my own reach.
然而，随着几个月来减少浪费的持续进行，我做了我力所能及的事情。
what I could
（4）____________________________ is the question of meaning, and meaning is
central to _________________ the least intelligent of humans from the most
intelligent of machines.
Hammond所指的是意义问题，而意义是区分最不聪明的人类和最聪明的机器的关键。
What Hammond is referring to
what distinguishes
知识点14 部分否定
（P59）However, not all advertising is about selling products and services for a profit.
然而,并非所有的广告都是为了推销商品和服务以获取利益。
知识拓展
句中not all advertising为部分否定,意为“并非都……”,有时也可用“all...not”表示。部分否定具体用法如下:
（1）all、both、each、every、everybody、everything、always、whole、entirely等具有总括意义的代词、形容词和副词与否定词not连用时,无论not位置如何,均构成部分否定,表示“并非都；不全是”的意思。
（2）no、none、never、nobody、nothing、neither、no one、nowhere等表示否定意义的词与肯定式谓语一起构成全部否定。
It's impossible for all the people to get the jobs because not all of them are fit for them.
所有人都得到工作是不可能的,因为并非所有人都适合这些工作。
融会应用 单句写作
（1）I agree with most of what you said, ______________________________________.
我同意你说的大部分内容，但我并非同意你说的一切。
but I don't agree with everything you said
（2）The meeting will be held in September, _________________________________.
会议将在九月举行，但没有人知道确切的日期。
but nobody knows the date for sure
used to和would的用法
自主探究
阅读下列句子,注意黑体部分的用法。
1.In 19th-century Europe, women used to wear corsets to achieve a body shape.
2.Men would wear woollen shawls （披肩） across their shoulders.
3.We used to live in a crowded flat in New York.
4.When I was young, I used to/would get up early.
5.Did you use to play chess a lot when you were a kid
我的发现
would与used to都可用来表示______经常性或习惯性的动作。
过去
探究点1 两者的相同点
would与used to都可用来表示过去经常性或习惯性的动作,常常可以换用。
When we were boys, we used to/would go swimming every summer.
小时候,每到夏天我们都要去游泳。
He used to/would spend every penny he earned on books.
过去,他通常把挣来的钱全花在买书上。
探究点2 两者的不同点
1.used to表示“过去常常”,暗含“现在不再如此”的意思。而would 只表示过去的情况,与现在无关,常用于说话人对过去事实的回顾和陈述。
He used to smoke a lot.
他过去常吸烟。（现在不吸了）
He would smoke a lot when he was young.
他年轻时常吸烟。（只陈述过去的这种习惯,与现在无关。现在可能还会吸烟，也可能不吸。）
2.used to 可表示过去的习惯动作或状态，而would 只表示过去的习惯动作,不接表示状态或思想意识的动词。
He used to be an excellent student.
他过去是一名优秀的学生。
We would/used to go mushroom-picking in autumn.
我们过去常常在秋天捡蘑菇。
3.used to本身就指过去的习惯性动作或状态,所以通常不与often、 frequently等连用，而would 则可以和这些状语连用。
Often in holidays, he would go to some places of interest.
他通常在假期去参观名胜古迹。
He cannot but remember China as it used to be.
他不会不记得旧日的中国。
4.would 的本意是“将会”,故而常用于指对某种常见情况做出的常见反应,有“老是;总是”的含义。
When he had a problem to solve, he would work at it until he found a way.
遇到需要解决的问题时,他总是要找到办法才罢休。
The manager was so busy that he would work into the night.
经理如此忙以至于总是工作到深夜。
融会应用
Ⅰ.选词填空（would/used to）
（1）People ________ believe that the earth was flat.
used to
（2）I _____________ go to school by bike when I was young.
would/used to
（3）_______ you mind leaving us alone for a few minutes
Would
（4）“I _______ do anything for our country, ” said the soldier.
would
Ⅱ.使用used to和would完成语篇
（5）______________________________when we worked in the same office. But now
he has quit his job and we don't have a chance to have coffee together anymore, but
luckily _____________________________, which makes us happy.
我们过去在同一间办公室工作的时候, 经常一起喝咖啡。但是现在他辞职了, 所以我们
不再有机会一起喝咖啡了。但幸运的是, 我们仍在线保持联系, 这令我们很高兴。
We used to have coffee together
we would keep in touch online
Ⅰ.单句填空
1.Tom _______（gain） friendship and experience from the local residents when
working with them last year.
gained
2.________（locate）in Guangdong Province, my hometown is a charming town.
Located
3.Learn to combine your knowledge _____ experience, and you are sure to succeed.
with
4.I am very happy to know that you ______________（advertise） for some
volunteers,so I am asking for this job.
are advertising
5.So far, the Chinese nation which is distinguished for its diligence and courage
____________（attract） the attention from the world.
has attracted
6.A healthy diet consists ___ eating a variety of foods rich in vitamins,fibre and
mineral,and low in fat and calories.
of
7.The early pioneers had to go ________ many hardships when they settled in the
new land.
through
8.I separated the good apples ______ the bad ones and she divided the best into
halves.
from
9.With everyone respecting him,Dr Green decided to make more contributions ___the
country.
to
Ⅱ.课文语法填空
The classic advertisement is one that gives information about 1._______（find）
certain products. However,this kind of advertising might not be 2.________（suit） in
direct competition.
At present,large budgets are applied for advertisement designing. In order to stand
3.____, many new concepts like freedom and many new 4.___________（approach）
like using humour appear in modern advertisements. By doing this,they hope to make
people 5.______（forget） that someone is trying to sell them something!
6._________, not all advertising is about selling products and services for a profit.
finding
suitable
out
approaches
forget
However
Some contemporary advertisements mainly aim 7._________（make） contributions to
society. Some public advertisements encourage citizens to participate 8.___ improving
their neighbourhood, protecting the environment, and 9.________（help） other people.
They have helped to make our society a 10.______（good） place for everyone.
to make
in
helping
better
Ⅲ.根据提示完成小作文
我们公司由20多名员工组成（consist of）,但他们当中很多人已经四五十岁了。为了给我们公司注入新鲜的血液，经理设法招聘一些优秀的毕业生。在他看来,他们可能（be likely to）会使我们公司在新市场中脱颖而出（stand out）。
___
参考范文
Our company consists of more than 20 employees,but many of them are in their forties or fifties. To pump new blood into our company, the manager try to hire some excellent graduates. In his view, they are likely to make our company stand out in the new market.
单句填空
1.（2023·上海1月）Our company, All4Pet, is using this data ________（build） a
database on dogs.
to build
2.（2021·浙江1月）In the pumpkin field, I compete _____ my three brothers and
sister to seek out the biggest pumpkin.
with
3.（2022·全国甲）On the other hand, being young and old at the same time has its
__________（attract）.
attractions
4.（2022·浙江）________（locate） on the third floor beside the online reading
rooms, it can be accessible from 8 am till 9 pm throughout the weekdays.
Located
5.（2022·浙江）There is nothing wrong with this kind of writing. It _____（suit）
the audience and the purpose and gets the job done.
suits
6.（2023·浙江）Last weekend, I ___________（participate）in a “Getting to Know
the Plants Around Us” activity organised by our Students' Union.
participatedUnit 6 Section Ⅲ Lesson 2 & Lesson 3
【学习目标】
1.通过阅读课文,了解经典广告和现代广告的区别。(语言能力,文化意识)
2.通过分析课文结构,了解文章大意,培养略读和查读等阅读能力,培养分析长难句的能力。(学习能力)
3.通过阅读教材课文,在课文的具体情境中猜测词义,推测词性,了解重要词汇的基本用法;掌握used to 和 would的用法区别。(语言能力)
【自主预习】
Step 1 单词认读
Ⅰ.基础单词
1. vi.&vt.(使)上载;上传n.上载(上传)的信息
2. adj.互动的;交互的;合作的
3. vt.亲身经历;目击n.目击者; 证人
4. n.地点
5. n.自由
6. adj.商业的;商务的
7. adj.视觉的;视力的
8. adj.根本的;基本的;基础的
9. vi.&vt.缝;缝纫;缝制;缝补
10. n.预算vi.&vt.把……编入预算
11. n.增长v.促进;推动
12. adv.真正地
13. vt.把……联系起来n.联系;关联
14. n.利润;收益;盈利
15. vt. 赞助;资助;为……担保n.赞助商; 资助者
16. adj.高清晰度的
17. n.大型公司;企业集团
18. n.代理处
19. vt.创始;创造
20. n.幸福;健康;福利
21. n.社区;住宅小区;街坊
答案 1.upload 2.interactive 3.witness 4.spot 5.freedom 6.commercial 7.visual 8.fundamental 9.sew 10.budget 11.boost 12.genuinely 13.link 14.profit 15.sponsor 16.high-definition 17.corporation 18.agency 19.originate 20.welfare 21.neighbourhood
Ⅱ.拓展单词
1. vt.&vi.为……做广告→ n.广告商→ n.广告→ n.广告(业)
2. n.录制品→ n.&v.记录→ n.录音机
3. adj.技术的;科技的;工艺的→ n.科技;工艺
4. vt.位于→ n.位置;地方
5. adj.合适的;适宜的→ adv.合适地;适宜地;适当地
6. vt.吸引→ adj.有吸引力的→ n.吸引
7. adj.竞争性强的;有竞争力的→ vi.参加比赛;竞争→ n.竞争者→ n.比赛;竞争
8. vi.&vt.(使)结合;(使)组合→ n.结合;联合;联合体;结合物
9. vi.参加;参与→ n.参加;参与
答案 1.advertise;advertiser;advertisement;advertising
2.recording;record;recorder 3.technological;technology 4.locate;location 5.suitable;suitably
6.attract;attractive;attraction 7.competitive;compete;competitor;competition 8.combine;combination
9.participate;participation
Step 2 短语记诵
1.consist 由……构成
2.go 经受;仔细检查;完成;用完;查看
3.separate... ...把……和……分开
4.stand 突出
5.combine...with...
6.make a contribution to
答案 1.of 2.through 3.from 4.out 5.把……和……结合起来 6.对……做出贡献
Step 3 佳句赏析
1.It was likely to be the name of a company, part of which might include the name of the place from which the product originated.(be likely to do)
翻译 它很可能是一家公司的名称,其中一部分可能包括产品原产地的名称。
仿写 If you study hard,you your dreaming university.
如果你努力学习,你很有可能被你理想中的大学录取。
2.However, not all advertising is about selling products and services for a profit.(部分否定)
翻译 然而,并非所有的广告都是为了推销产品和服务以获取利益。
仿写 greet each other the same way, nor are they comfortable in the same way with touching or distance between people.
各种文化背景下的人互致问候的方式不尽相同,身体接触的程度和相互间的距离也并不一样。
答案 1.are likely to be admitted to 2.Not all cultures
【合作探究】
语篇研读
Step 1 文本整体理解,关注布局谋篇
Ⅰ.What's the main idea of the passage on Pages 58-59
_______________________________________________________________________________
_______________________________________________________________________________
答案 The passage is mainly to help us get a thorough understanding of ads.
Ⅱ.Skim the passage on Pages 58-59 and fill in the blanks.
Para.1:The fundamental (1) of the advertising industry.
Paras.2-3:The (2) between the classic advertisements and the modern advertisements.
Paras.4-5:The (3) of the modern advertisements.
Para.6:The purpose of the (4) advertisements.
答案 (1)purpose (2)differences (3)features (4)public
导学思路 (仅供教师参考)
什么是介绍性说明文
介绍性说明文是一种向读者介绍人、事、物等基本情况的说明文,具有概括性和全面性的特点。它以传授知识为主要目的。此类说明文的写作, 一般均对内容分类分项, 文章条理性强, 多用概括和举例的说明方法。语言要求平实简明, 通俗易懂。
Step 2 细读课文,明确教材细节
Ⅰ.Read the passage on Pages 58-59 carefully and choose the best answers.
1.According to the author, advertisements like “Shanghai Sewing Machines” or “Tsing Tao Beer Corporation” are .
A.attractive B.classic
C.competitive D.suitable
2.The top advertisers use humour as well as new and unusual ideas .
A.to create something new
B.to persuade people to buy their products
C.to make people notice their products
D.all of the above
3.Public advertisements are made to encourage people to .
A.protect the environment
B.improve their neighbourhood
C.help other people
D.all of the above
答案 1~3 BDD
Ⅱ.Fill in the blanks according to the passage on Pages 58-59.
The main idea of each part Purposes Contents
Para.1 The advertising industry. To promote and sell goods to people. The advertising industry started with the fundamental purpose of promoting and selling goods to people.
Para.2 The classic ads. To give information about finding certain 1. . a.The name of a company. b.What the companies 2. . c.Where they are located and the 3. of the product.
Para.3 The ads in the market. To attract and hold the 4. of the public. a. 5. of pictures or words. b.Create advertisements that people enjoy looking at.
Para.4 Modern ads. To see high standards of 6. design. 7. the highest standards of design with creative ways.
Para.5 Repeating old ideas is not a successful approach. 8. something that has never been seen before. Using 9. , new and unusual ideas to surprise people is important.
Para.6 Not all advertising is about selling products and services for a profit. To make contributions to society. Encourage citizens to participate in improving their neighbourhood,protecting the 10. , and helping other people.
答案 1.products 2.sell 3.name 4.attention 5.Consist 6.visual 7.Combine 8.To create 9.humour 10.environment
新知探究
核 心 单 词
知识点1 advertise vi.& vt.为……做广告 *advertisement n.[C]广告;[U]广告宣传 *advertiser n.广告商;登广告者 *advertising n.广告(业)
(牛津词典)We are currently advertising for a new sales manager.
目前我们正在公开招聘一位新的销售经理。
知识拓展
advertise for sb/sth 登广告征求某人/某物
advertise in/on 在……上登广告
put an advertisement in/on 在……上登广告
熟词生义
advertise v.公布;宣扬
Vera did not advertise the fact that she was ill, so her death came as a shock to her friends.
薇拉没有公布过自己患病的事实,所以她的去世让她的朋友们震惊不已。
融会应用
单句填空
(1)We should advertise someone to look after our children.
(2)Put an (advertise) in the local paper to sell your car.
(3)He gave up his job in (advertise) because he couldn't stand the pace.
答案 (1)for (2)advertisement (3)advertising
知识点2 purpose n.意图;目的
(P58)The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.
广告业最初的根本目的是向可能需要的人推销和售卖商品。
知识拓展
on purpose故意地;有意地(反义: by chance/accident)
for/with the purpose of... 为了……; 出于……目的
经典佳句
I came here with the express purpose of speaking with the manager.
我特意来这里与经理面谈。
融会应用
Ⅰ.单句填空
(1)He did it purpose, knowing it would annoy her.
(2)Throughout the event, I was struck by the incredible variety of plants that exist in our world and learned about plants that are used for medical (purpose), as well as those that provide food and shelter for animals.
Ⅱ.单句写作
(3) keep their dogs fit and active in a fun way, which also helps insurance companies lower their costs.
我们的目的是帮助(狗的)主人以一种有趣的方式让他们的狗保持健康和活跃,这也有助于保险公司降低成本。
答案 (1)on (2)purposes (3)Our purpose is to help owners
知识点3 originate vi.开始;发源 vt.创立;创始;发明 *original adj.原来的;起初的 *originally adv.原来;起初 *origin n.起源;起因;出身
(牛津词典)The disease is thought to have originated in the tropics.
这种疾病据说起源于热带地区。
知识拓展
have one's origin(s) in 起源于
by origin 从血缘来看;依原始位置;原籍为……
in origin 本质上;从起源上看
the origin of... ……的起源
经典佳句
The original iron boxes with the round roofs appeared in 1926.
最初的圆顶铁盒子出现在1926年。
融会应用
单句填空
(1) (original), we had intended to go to Italy, but then we won the trip to Greece.
(2)Some Japanese words are Chinese origin.
(3)This is the (origin) painting, and the others are copies.
答案 (1)Originally (2)in (3)original
知识点4 locate v.位于;使……坐落于;找到……的位置 *located adj.(=situated)位于;坐落在 *location n.位置;场所
(P58)From the name you would know what the company sells, where they are located, and the name of the product.
从名称中你能了解到该公司售卖的产品、地理位置以及产品的名称。
知识拓展
be located on/at/in...位于……
经典佳句
Located on a hill,my hometown is really beautiful.
我的家乡坐落在山上,那里真的很美丽。
融会应用
Ⅰ.单句填空
(1)Qingdao is an attractive city (locate) on the eastern coast of China.
(2)The (locate) of the factory is close to the railway.
Ⅱ.句式升级
(3)On the weekend, my family often visit the water park. It is located in the western suburb.
→On the weekend, my family often visit the water park .(located作定语)
→On the weekend, my family often visit the water park, .(定语从句)
答案 (1)located (2)location (3)located in the western suburb; which is located in the western suburb
知识点5 suitable adj.适当的;相配的;恰当的 * suit vt. 适合;相配
(P58)But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.
但后来他们意识到,这可能不适用于产品和服务直接相互竞争的市场上。
知识拓展
be suitable for 适合于
be suitable to do sth 适合做某事
suit one's needs 符合某人的需要
图解释义
Fairy tales are more suitable for kids.
童话故事更适合孩子阅读。
融会应用
单句填空
(1)To sum up, Wallace & Gromit: The Curse of the Were-Rabbit is an amazing film which is (suit) for both children and adults.
(2)Employers usually decide within five minutes whether someone is suitable the job.
(3)I don't think this coat really (suit) me.
答案 (1)suitable (2)for (3)suits
知识点6 attract vt.吸引;引起(兴趣、注意等) *attraction n. 吸引力;吸引人的事物 *attractive adj. 吸引人的;迷人的;有魅力的
(P59)Particularly now, in modern times, advertisements need to attract and hold the attention of the public.
尤其是如今,在现代,广告需要吸引和保持公众的注意力。
知识拓展
attract sb to...把某人吸引到……
attract one's attention 吸引某人的注意力
tourist attraction 旅游胜地/景点
be attractive to 对……有吸引力
经典佳句
Hong Ya Dong is one of the most famous tourist attractions in Chongqing. A number of visitors from all over the country are attracted by the attractive scenery there.
洪崖洞是重庆最著名的旅游景点之一。许多来自全国各地的游客都被那里迷人的风景所吸引。
名师点拨
attraction意为“吸引人的事物或景点”时是可数名词。
融会应用
单句填空
(1)For tourists like me, panda is the top (attract).
(2)In ancient Egypt, a shopkeeper discovered that he could attract customers his shop simply by making changes to its environment.
答案 (1)attraction (2)to
知识点7 apply vi.申请vt.应用;使用 *applicant n.申请人 *application n.申请;应用;应用软件 *applied adj.应用的;实用的
(P59)As present-day advertisers often have large budgets, huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.
由于现在的广告商通常有大量的预算,大量的资金被花在应用现代设计技术,使这些广告在视觉上尽可能有吸引力。
知识拓展
apply for sth 申请某物
apply to do sth 申请做某事
apply...to... 把……应用到……
apply one's mind/oneself to 致力于;专心于
熟词生义
apply vt.涂;敷;施
The nurse applied the ointment to the wound.
护士把药膏敷在伤口上。
融会应用
单句填空
(1)Find out ahead of time what regulations apply your situation.
(2)You will pass your exams if you really apply yourself to (study).
(3)You should attach a recent photograph to your (apply) form.
(4)In my estimation, the job (apply) is well qualified for the job.
答案 (1)to (2)studying/study (3)application (4)applicant
知识点8 competitive adj.竞争性的;竞争性强的;有竞争力的 *compete vi.竞争;对抗;参加比赛 *competition n.竞争;竞赛 *competitor n.参赛者;对手
(牛津词典)Graduates have to fight for jobs in a highly competitive market.
毕业生不得不在竞争激烈的市场上奋力争取找到工作。
知识拓展
compete for... 为……而竞争;角逐……
compete with/against... 与……竞争
compete in... 在……方面竞争;参加……比赛
经典佳句
The competition is very fierce—hundreds of competitors are competing for 56 medals, but I do not regret having taken part in this competitive game.
比赛非常激烈——数百名选手争夺56块奖牌, 但是我不后悔参加了这场竞争性强的比赛。
融会应用
单句填空
(1)I will attend the annual English speech (compete) to be held in our school a week later.
(2)Living in a highly (compete) society, you definitely have to arm yourself with modern technology and skills.
(3)To her joy, her son was selected to compete the London marathon.
答案 (1)competition (2)competitive (3)in
知识点9 link vt.连接;联系;把……联系起来n.联系;纽带;关联;链接
(牛津词典)The video cameras are linked to a powerful computer.
这些摄像机是与一台功能强大的计算机相连接的。
知识拓展
link... to/with/and... 把……与……连接/联系起来
be linked to/with... 与……有联系
link up (with...) (与……)连接/结合
a link between... and... ……与……之间的联系
a link with... 与……的联系
图解释义
Click the link and buy the backpack from this online store.
点击链接来这个网店购买这个双肩包吧。
融会应用
单句填空
(1)You'd better give up smoking, Tom, for many diseases are linked smoking, you know.
(2)From the map we can see the two highways link here.
(3)As a matter of fact, there is a direct link smoking lung cancer.
答案 (1)to/with (2)up (3)between;and
知识点10 participate vi.参与;参加 *participant n.参加者 *participation n.参与;参加
(P59)For example,there are public advertisements,which encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.
例如公益广告,它鼓励公民参与改善社区、保护环境和帮助他人的活动。
知识拓展
participate with sb in sth 与某人分担某事;同某人一起参与某事
participate in sth/doing sth 参加某事
audience/full/group/active participation 观众/全面/集体/积极参与
经典佳句
Encouraged by the teacher,the participants actively participated in the English speech contest.Their participation inspired the rest of the class to study hard.
在老师的鼓励下,学员们积极参加了英语演讲比赛。他们的参与激励班上其他同学努力学习。
participate in 正式用语,表示“参加;参与”,强调与他人共同参加某一活动,暗示以一种积极的态度参加,可以和take part in、join in互换
attend 正式用语,一般用于参加会议、出席典礼或招待会等,也可以指上学、听课、听演讲或参加讲座等
join 常用词,作为及物动词,通常指参加某组织或团体,并成为其中的一员,其宾语往往是the army/party/team/club等
join in 参加正在进行的活动,其宾语一般是竞赛、娱乐、谈话、讨论、聚会、游戏等名词,可以用于join in (doing) sth/join sb in (doing) sth结构中
融会应用
单句填空
(1)We want to encourage students to participate fully the running of the college.
(2)The problems of global warming cannot be solved without the (participate) of all countries.
(3)Any student who is interested is welcome (participate).
答案 (1)in (2)participation (3)to participate
短 语 句 式
知识点11 consist of由……组成
(P59)For this reason, it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
出于这个原因,看到由专家的图片或文字组成的广告向人们展示产品有多好是很正常的。
知识拓展
consist in=lie in 存在于;在于
consist with 与……一致;符合
consist of/be composed of/be made up of 由……组成
经典佳句
Most of the fieldwork consisted of making tape recordings.
现场工作多半为进行磁带录音。
名师点拨
consist of与consist in不用于进行时态, 也不用于被动语态。
融会应用
Ⅰ.单句填空
(1)Success consists the ability to continue efforts through failures.
(2)Our deeds must consist our words.
Ⅱ.一句多译
地球由七大洲四大洋组成。
(3)
(4)
答案 (1)in (2)with (3)The Earth consists of seven continents and four oceans. (4)The Earth is made up of/is composed of seven continents and four oceans.
知识点12 combine...with...把……和……联合/结合起来
(P59)To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
为了在竞争激烈的广告世界脱颖而出,他们必须将最高水准的设计与创造性的方法结合起来,让人们相信他们“必须购买这种产品”。
知识拓展
combine A and B 把A与B相结合
be combined with... 与……相结合
combine to do sth 联合起来做某事
in combination (with) (与……)联合/结合
经典佳句
We can't always combine work with pleasure, and the combination is hard to get.
我们不能总是把工作和快乐结合起来,而且这种结合很难做到。
名师点拨
表示“把……与……连接/联系起来”的短语还有connect...with/to...、associate...with...、link...with/to/and...、relate...to...。
融会应用
单句填空
(1)Diets are more effective when (combine) with exercise.
(2)The hotel combines comfort convenience.
(3)It was several factors that combined (harm) our friendship.
(4)The firm is working on a new product in (combine) with several overseas partners.
答案 (1)combined (2)with/and (3)to harm (4)combination
知识点13 what引导宾语从句
(P58)From the name you would know what the company sells, where they are located, and the name of the product.
从名称中你可以了解到该公司售卖的产品、地理位置以及产品的名称。
知识拓展
what在句中引导宾语从句, 且在从句中作宾语。
除了宾语从句,what还可以引导其他名词性从句,这些从句在句子中相当于名词的作用, 可作主语、宾语、表语, 且what在从句中可用作主语、宾语或表语。
The immediate question is what message should be sent back. (表语从句)
眼下的问题是要回什么信息。
What they will choose hasn't been decided.(主语从句)
他们将选择什么还没有决定。
Do you have any idea what it means to be poor (同位语从句)
你知不知道贫穷意味着什么
融会应用
Ⅰ.单句填空
(1)Say you have to say and sit down.
(2)In contrast, the low intensity group perceived any amount of simultaneous (同时的) chat as a rude interruption, regardless of the speakers were saying.
Ⅱ.单句写作
(3)Yet as the months of reducing waste continued, I did that was within my own reach.
然而,随着几个月来减少浪费的持续进行,我做了我力所能及的事情。
(4) is the question of meaning, and meaning is central to the least intelligent of humans from the most intelligent of machines.
Hammond所指的是意义问题,而意义是区分最不聪明的人类和最聪明的机器的关键。
答案 (1)what (2)what (3)what I could
(4)What Hammond is referring to;what distinguishes
知识点14 部分否定
(P59)However, not all advertising is about selling products and services for a profit.
然而,并非所有的广告都是为了推销商品和服务以获取利益。
知识拓展
句中not all advertising为部分否定,意为“并非都……”,有时也可用“all...not”表示。部分否定具体用法如下:
(1)all、both、each、every、everybody、everything、always、whole、entirely等具有总括意义的代词、形容词和副词与否定词not连用时,无论not位置如何,均构成部分否定,表示“并非都;不全是”的意思。
(2)no、none、never、nobody、nothing、neither、no one、nowhere等表示否定意义的词与肯定式谓语一起构成全部否定。
It's impossible for all the people to get the jobs because not all of them are fit for them.
所有人都得到工作是不可能的,因为并非所有人都适合这些工作。
融会应用
单句写作
(1)I agree with most of what you said, .
我同意你说的大部分内容,但我并非同意你说的一切。
(2)The meeting will be held in September, .
会议将在九月举行,但没有人知道确切的日期。
答案 (1)but I don't agree with everything you said
(2)but nobody knows the date for sure
语法探究
used to和would的用法
自主探究
阅读下列句子,注意黑体部分的用法。
1.In 19th-century Europe, women used to wear corsets to achieve a body shape.
2.Men would wear woollen shawls (披肩) across their shoulders.
3.We used to live in a crowded flat in New York.
4.When I was young, I used to/would get up early.
5.Did you use to play chess a lot when you were a kid
我的发现
would与used to都可用来表示 经常性或习惯性的动作。
答案 过去
探究点1 两者的相同点
would与used to都可用来表示过去经常性或习惯性的动作,常常可以换用。
When we were boys, we used to/would go swimming every summer.
小时候,每到夏天我们都要去游泳。
He used to/would spend every penny he earned on books.
过去,他通常把挣来的钱全花在买书上。
探究点2 两者的不同点
1.used to表示“过去常常”,暗含“现在不再如此”的意思。而would 只表示过去的情况,与现在无关,常用于说话人对过去事实的回顾和陈述。
He used to smoke a lot.
他过去常吸烟。(现在不吸了)
He would smoke a lot when he was young.
他年轻时常吸烟。(只陈述过去的这种习惯,与现在无关。现在可能还会吸烟,也可能不吸。)
2.used to 可表示过去的习惯动作或状态,而would 只表示过去的习惯动作,不接表示状态或思想意识的动词。
He used to be an excellent student.
他过去是一名优秀的学生。
We would/used to go mushroom-picking in autumn.
我们过去常常在秋天捡蘑菇。
3.used to本身就指过去的习惯性动作或状态,所以通常不与often、 frequently等连用,而would 则可以和这些状语连用。
Often in holidays, he would go to some places of interest.
他通常在假期去参观名胜古迹。
He cannot but remember China as it used to be.
他不会不记得旧日的中国。
4.would 的本意是“将会”,故而常用于指对某种常见情况做出的常见反应,有“老是;总是”的含义。
When he had a problem to solve, he would work at it until he found a way.
遇到需要解决的问题时,他总是要找到办法才罢休。
The manager was so busy that he would work into the night.
经理如此忙以至于总是工作到深夜。
融会应用
Ⅰ.选词填空(would/used to)
(1)People believe that the earth was flat.
(2)I go to school by bike when I was young.
(3) you mind leaving us alone for a few minutes
(4)“I do anything for our country, ” said the soldier.
Ⅱ.使用used to和would完成语篇
(5) when we worked in the same office. But now he has quit his job and we don't have a chance to have coffee together anymore, but luckily , which makes us happy.
我们过去在同一间办公室工作的时候, 经常一起喝咖啡。但是现在他辞职了, 所以我们不再有机会一起喝咖啡了。但幸运的是, 我们仍在线保持联系, 这令我们很高兴。
答案 (1)used to (2)would/used to (3)Would (4)would (5)We used to have coffee together;we would keep in touch online
【随堂检测】
夯实基础
Ⅰ.单句填空
1.Tom (gain) friendship and experience from the local residents when working with them last year.
2. (locate)in Guangdong Province, my hometown is a charming town.
3.Learn to combine your knowledge experience, and you are sure to succeed.
4.I am very happy to know that you (advertise) for some volunteers,so I am asking for this job.
5.So far, the Chinese nation which is distinguished for its diligence and courage (attract) the attention from the world.
6.A healthy diet consists eating a variety of foods rich in vitamins,fibre and mineral,and low in fat and calories.
7.The early pioneers had to go many hardships when they settled in the new land.
8.I separated the good apples the bad ones and she divided the best into halves.
9.With everyone respecting him,Dr Green decided to make more contributions the country.
答案 1.gained 2.Located 3.with 4.are advertising 5.has attracted 6.of 7.through 8.from 9.to
Ⅱ.课文语法填空
The classic advertisement is one that gives information about 1. (find) certain products. However,this kind of advertising might not be 2. (suit) in direct competition.
At present,large budgets are applied for advertisement designing. In order to stand 3. , many new concepts like freedom and many new 4. (approach) like using humour appear in modern advertisements. By doing this,they hope to make people 5. (forget) that someone is trying to sell them something! 6. , not all advertising is about selling products and services for a profit. Some contemporary advertisements mainly aim 7. (make) contributions to society. Some public advertisements encourage citizens to participate 8. improving their neighbourhood, protecting the environment, and 9. (help) other people. They have helped to make our society a 10. (good) place for everyone.
答案 1.finding 2.suitable 3.out 4.approaches
5.forget 6.However 7.to make 8.in 9.helping 10.better
Ⅲ.根据提示完成小作文
我们公司由20多名员工组成(consist of),但他们当中很多人已经四五十岁了。为了给我们公司注入新鲜的血液,经理设法招聘一些优秀的毕业生。在他看来,他们可能(be likely to)会使我们公司在新市场中脱颖而出(stand out)。
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参考范文
Our company consists of more than 20 employees,but many of them are in their forties or fifties.To pump new blood into our company, the manager try to hire some excellent graduates. In his view, they are likely to make our company stand out in the new market.
衔接高考
单句填空
1.(2023·上海1月)Our company, All4Pet, is using this data (build) a database on dogs.
2.(2021·浙江1月)In the pumpkin field, I compete my three brothers and sister to seek out the biggest pumpkin.
3.(2022·全国甲)On the other hand, being young and old at the same time has its (attract).
4.(2022·浙江) (locate) on the third floor beside the online reading rooms, it can be accessible from 8 am till 9 pm throughout the weekdays.
5.(2022·浙江)There is nothing wrong with this kind of writing. It (suit) the audience and the purpose and gets the job done.
6.(2023·浙江)Last weekend, I (participate)in a “Getting to Know the Plants Around Us” activity organised by our Students' Union.
答案 1.to build 2.with 3.attractions 4.Located 5.suits 6.participated
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