人教课标版B9Unit 5 Inside advertising Language points（课件37张）
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| 名称 | 人教课标版B9Unit 5 Inside advertising Language points（课件37张） |  | |
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| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2015-10-30 18:44:14 | ||
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课件37张PPT。人教课标
高三 选修 9
Unit 5Language PointsUnit 5 Inside advertising1. We hear advertisements on the radio and come across them on the Internet.
come across = meet with 偶然遇见/发现
e.g. 我无意中在一本书的封面上看到他的 名字。
I came across his name on the cover of a book.
我刚才偶然碰到你的一个老同学。
I’ve just come across one of your former classmates.more phrases sharing the same meaning with come across:
run into
bump into
notice
discover
encounterEven some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 2. Analyse the sentence. which are attached to themwalking 移动的；活动的(1) 他是我们班的“活词典”。
He is the “walking dictionary” in our class.
(2) 要是你穿这么艳的衣服，很容易成为“活靶子”。
You would become a “walking target” if you dressed in such a bright color.用 with + 复合结构完成下列句子。
_______________________ (心存梦想),
he went to Hollywood.
2. The boy came running towards us _______________________________ (手被绑在背后).With a dream in his heartwith his hands tied behind his back3. 掌握 with + 复合结构3. They pretended to be working hard all
night _______________ (亮着灯).
4. ___________________ (没有可以燃烧
的东西), the fire became weak and
finally died out.
5. _______________________________
(作业完成后), we went to play basketball.with the lights onWith nothing to burnWith our homework over / finished4. An advertisement is a message or announcement that informs or influences people.
inform = tell 通知
inform sb. (of / about sth.)
e.g. 她通知他们他已经到达。
She informed them of his arrival.be well informed about sth.
精通某事；对某事消息灵通 inform (that clause)
e.g. 他们得到了儿子阵亡的通知。
They were informed that their son was killed in battle.5. …, and how the product would fit into their lives.
fit in / into 找到时间(见某人、做某事); 有足够空间(放); 合得来；适应。
e.g. 我尽量午饭后抽时间见你。
I’ll try and fit you in after lunch.
我得在一个上午安排十次约见。
I had to fit ten appointments into one morning. 我们没有地方再摆更多的椅子了。
We can’t fit in any more chairs.
他过去从未干过这种工作，很难说他是否会与他人配合得好。
He’s never done this type of work before; I’m not sure how he’ll fit in with the other people.6. …, advertisements often appeal to our hopes and dreams or our emotions.
appeal to sb. 有吸引力，有感染力，引起兴趣
e.g. 想到要在雨中久等使人扫兴。
The prospect of a long wait in the rain did not appeal.
设计得要雅俗共赏，老幼皆宜。
The design has to appeal to all ages
and social groups.7. Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens.
worthy adj. 有价值的；可敬的The film is worthy to be seen twice.
这部电影值得看两遍。 观察下列句子中 worthy 的用法:
e.g. His behavior is worthy of being praised.
他的行为是值得表扬的。[联想]
worth 常作形容词，“有某种价值的，值得的”；worthwhile 形容词，“值得花时间、金钱或精力的”。[拓展] be worthy of sth.
值得（应得）某事（物）be worthy to do 值得(配得上)干某事
be worthy of being done 值得被做某事
be worthy to be done 值得被做某事
同义词 worth 的常用结构是 be worth doing sth. 或 be worth sth.; 而 worthwhile 可以作定语。
如：a worthwhile job 值得做的工作 翻译下列句子。
1. They will prove worthy of the Party’s trust.
2. He is worthy to have a place in the team.他们不会辜负党对他们的信任。
他配得上成为该队的队员。[拓展] worth和worthwhile与worthy意思接近，但用法有区别：worth意为“值得，有……价值的”，后接名词或V-ing形式，在句中作表语。worthwhile意为“值得的；有价值的”，在句中可作表语或定语等，可构成短语 be worthwhile to do / doing sth.。如：e.g. Can you guess how much the shirt is worth?
The book is well worth reading.
The place of interest is worth a visit.
Teaching is a very worthwhile career.
It is not worthwhile to ask him to join the club — he’ll only refuse. 选择以上合适的词完成下列句子。
Some people asked whether it was
_________________ making the efforts.
2. Dr. Yuan Longping’s invention is
________ of the first prize.
3. Struggling for the world peace is a
__________________ cause. worthy / worthwhile worth / worthwhileworthy8. As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.
as well as 连接并列成分，意思是“不但……而且……；既……又……”，和not only … but also … 强调的是后面部分。比较：e.g.
She is kind as well as beautiful.
她不计较呢外表美丽，心地也很善良。
(同时强调“心地善良”与“美丽”)
She is not only kind, but also beautiful.
她不仅心地善良， 长得也很漂亮。
(强调“长得漂亮”) 9. However, it would be no use advertising products on radio if the ad relies on visual effects.
rely on = depend on 依靠，指望[观察] 阅读下列各句，并试着总结 rely on 在句中的含义及用法。
1. You should rely on your own efforts.
2. Many people now rely on the Internet for news and information.3. Many working women rely on their relatives to help take care of their children. 4. Don’t rely on me going to Japan for further study.
5. You can always rely on Jim; he won’t fail you. [归纳]
rely on 意为“依靠；依赖；指望”。常构成搭配：rely on sb. / sth.(句1)；____________________ (句2)；rely on sb. to do sth.(句3)；___________________
(句4)。还可意为“相信，信赖”，用于rely on / upon sb. / sth.结构(句5)。rely on sb. / sth. for sth.rely on sb. doing sth. 将下列句子翻译成英语。
她已证明，在紧要关头，她是一个可以信
赖的人。
2. 永远别相信英国的天气，它总是变化无常。She has proved that she can be relied on in an emergency.
British weather can never be relied on — it’s always changing. 3. 我们依靠约翰告诉我们事情的真相。
4. 我们可以依靠他的帮助。We rely on John to tell us the truth of the matter.
We can rely on him for help / assistance. / We can rely on his help / assistance. 10. Would really good advertising persuade you to buy products and services you are not interested in or have no use for?
have no use for sb. 讨厌……人
e.g. 我讨厌那些不努力的人。
I have no use for people who don’t make an effort. have no use for sth. 不需要; 用不着
e.g. 我用不着这台打字机了，你拿去用吧。
I have no use for this typewriter, so you can have it. 11. On the other hand, being constantly exposed to advertisements can help to change our opinions over time.
over time 随着时间的推移e.g. 随着时间的推移, 失败的伤痛会逐渐消失。
The pain of this failure will disappear over time.
起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。 At first his parents didn’t like his girlfriend, but their opinion has been changed over time.
overtime adv. 规定时间之外地; 超时地
e.g. 他最近老是加班。
He’s been working overtime recently. 根据括号中的提示翻译下列句子。
1. 买完所有需要的东西后，我离开了超市。（with的复合结构）With all the things that I needed bought, I left the supermarket.2. 没完成作业，这个女孩不得不熬夜到
两点。（having done）
3. 煤燃烧时，产生很多热量。(generate)Not having finished her homework, the girl had to stay up until two o’clock.When coal burns, it generates a great deal of heat.4. 他们把会议决议通知了我们。(inform)
5. 我相信他刚才说的话一部分是真实
的。（partly）I believe what he said just now is partly true.They informed us of the decisions made at the meeting.Finish Ex 1, 2 & 3 on Page 85.Thank you!
高三 选修 9
Unit 5Language PointsUnit 5 Inside advertising1. We hear advertisements on the radio and come across them on the Internet.
come across = meet with 偶然遇见/发现
e.g. 我无意中在一本书的封面上看到他的 名字。
I came across his name on the cover of a book.
我刚才偶然碰到你的一个老同学。
I’ve just come across one of your former classmates.more phrases sharing the same meaning with come across:
run into
bump into
notice
discover
encounterEven some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 2. Analyse the sentence. which are attached to themwalking 移动的；活动的(1) 他是我们班的“活词典”。
He is the “walking dictionary” in our class.
(2) 要是你穿这么艳的衣服，很容易成为“活靶子”。
You would become a “walking target” if you dressed in such a bright color.用 with + 复合结构完成下列句子。
_______________________ (心存梦想),
he went to Hollywood.
2. The boy came running towards us _______________________________ (手被绑在背后).With a dream in his heartwith his hands tied behind his back3. 掌握 with + 复合结构3. They pretended to be working hard all
night _______________ (亮着灯).
4. ___________________ (没有可以燃烧
的东西), the fire became weak and
finally died out.
5. _______________________________
(作业完成后), we went to play basketball.with the lights onWith nothing to burnWith our homework over / finished4. An advertisement is a message or announcement that informs or influences people.
inform = tell 通知
inform sb. (of / about sth.)
e.g. 她通知他们他已经到达。
She informed them of his arrival.be well informed about sth.
精通某事；对某事消息灵通 inform (that clause)
e.g. 他们得到了儿子阵亡的通知。
They were informed that their son was killed in battle.5. …, and how the product would fit into their lives.
fit in / into 找到时间(见某人、做某事); 有足够空间(放); 合得来；适应。
e.g. 我尽量午饭后抽时间见你。
I’ll try and fit you in after lunch.
我得在一个上午安排十次约见。
I had to fit ten appointments into one morning. 我们没有地方再摆更多的椅子了。
We can’t fit in any more chairs.
他过去从未干过这种工作，很难说他是否会与他人配合得好。
He’s never done this type of work before; I’m not sure how he’ll fit in with the other people.6. …, advertisements often appeal to our hopes and dreams or our emotions.
appeal to sb. 有吸引力，有感染力，引起兴趣
e.g. 想到要在雨中久等使人扫兴。
The prospect of a long wait in the rain did not appeal.
设计得要雅俗共赏，老幼皆宜。
The design has to appeal to all ages
and social groups.7. Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens.
worthy adj. 有价值的；可敬的The film is worthy to be seen twice.
这部电影值得看两遍。 观察下列句子中 worthy 的用法:
e.g. His behavior is worthy of being praised.
他的行为是值得表扬的。[联想]
worth 常作形容词，“有某种价值的，值得的”；worthwhile 形容词，“值得花时间、金钱或精力的”。[拓展] be worthy of sth.
值得（应得）某事（物）be worthy to do 值得(配得上)干某事
be worthy of being done 值得被做某事
be worthy to be done 值得被做某事
同义词 worth 的常用结构是 be worth doing sth. 或 be worth sth.; 而 worthwhile 可以作定语。
如：a worthwhile job 值得做的工作 翻译下列句子。
1. They will prove worthy of the Party’s trust.
2. He is worthy to have a place in the team.他们不会辜负党对他们的信任。
他配得上成为该队的队员。[拓展] worth和worthwhile与worthy意思接近，但用法有区别：worth意为“值得，有……价值的”，后接名词或V-ing形式，在句中作表语。worthwhile意为“值得的；有价值的”，在句中可作表语或定语等，可构成短语 be worthwhile to do / doing sth.。如：e.g. Can you guess how much the shirt is worth?
The book is well worth reading.
The place of interest is worth a visit.
Teaching is a very worthwhile career.
It is not worthwhile to ask him to join the club — he’ll only refuse. 选择以上合适的词完成下列句子。
Some people asked whether it was
_________________ making the efforts.
2. Dr. Yuan Longping’s invention is
________ of the first prize.
3. Struggling for the world peace is a
__________________ cause. worthy / worthwhile worth / worthwhileworthy8. As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.
as well as 连接并列成分，意思是“不但……而且……；既……又……”，和not only … but also … 强调的是后面部分。比较：e.g.
She is kind as well as beautiful.
她不计较呢外表美丽，心地也很善良。
(同时强调“心地善良”与“美丽”)
She is not only kind, but also beautiful.
她不仅心地善良， 长得也很漂亮。
(强调“长得漂亮”) 9. However, it would be no use advertising products on radio if the ad relies on visual effects.
rely on = depend on 依靠，指望[观察] 阅读下列各句，并试着总结 rely on 在句中的含义及用法。
1. You should rely on your own efforts.
2. Many people now rely on the Internet for news and information.3. Many working women rely on their relatives to help take care of their children. 4. Don’t rely on me going to Japan for further study.
5. You can always rely on Jim; he won’t fail you. [归纳]
rely on 意为“依靠；依赖；指望”。常构成搭配：rely on sb. / sth.(句1)；____________________ (句2)；rely on sb. to do sth.(句3)；___________________
(句4)。还可意为“相信，信赖”，用于rely on / upon sb. / sth.结构(句5)。rely on sb. / sth. for sth.rely on sb. doing sth. 将下列句子翻译成英语。
她已证明，在紧要关头，她是一个可以信
赖的人。
2. 永远别相信英国的天气，它总是变化无常。She has proved that she can be relied on in an emergency.
British weather can never be relied on — it’s always changing. 3. 我们依靠约翰告诉我们事情的真相。
4. 我们可以依靠他的帮助。We rely on John to tell us the truth of the matter.
We can rely on him for help / assistance. / We can rely on his help / assistance. 10. Would really good advertising persuade you to buy products and services you are not interested in or have no use for?
have no use for sb. 讨厌……人
e.g. 我讨厌那些不努力的人。
I have no use for people who don’t make an effort. have no use for sth. 不需要; 用不着
e.g. 我用不着这台打字机了，你拿去用吧。
I have no use for this typewriter, so you can have it. 11. On the other hand, being constantly exposed to advertisements can help to change our opinions over time.
over time 随着时间的推移e.g. 随着时间的推移, 失败的伤痛会逐渐消失。
The pain of this failure will disappear over time.
起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。 At first his parents didn’t like his girlfriend, but their opinion has been changed over time.
overtime adv. 规定时间之外地; 超时地
e.g. 他最近老是加班。
He’s been working overtime recently. 根据括号中的提示翻译下列句子。
1. 买完所有需要的东西后，我离开了超市。（with的复合结构）With all the things that I needed bought, I left the supermarket.2. 没完成作业，这个女孩不得不熬夜到
两点。（having done）
3. 煤燃烧时，产生很多热量。(generate)Not having finished her homework, the girl had to stay up until two o’clock.When coal burns, it generates a great deal of heat.4. 他们把会议决议通知了我们。(inform)
5. 我相信他刚才说的话一部分是真实
的。（partly）I believe what he said just now is partly true.They informed us of the decisions made at the meeting.Finish Ex 1, 2 & 3 on Page 85.Thank you!