人教课标版B9 Unit 5 Inside advertising Workbook-Listening（课件20张）

课件20张PPT。人教课标
高三 选修 9
Unit 5Listening Unit 5
Inside advertising1. Before listening, discuss these questions in groups giving reasons for your opinions.
1. Would it be a good idea to ban advertising?
2. How can you tell if advertisers are being truthful or not?Listening on Page 833. If companies stopped spending money on advertising, would the goods be cheaper?
4. Does advertising really promote products and services?2. Mr Hall, a teacher of a senior English
class invited the president of an
advertising agency to give a talk to his
class. When the talk was over, the
students asked the president some
questions. Listen to the tape and
number the questions above in the
order that you hear them.3. Listen to the tape again and focus
on the president’s replies. Before
she answers the questions she
makes a comment about each
question. Complete her comment
and discuss why she begins her
answer with these comments.1. That’s an __________ question.
2. Good _______, Ben.
3. Yes, I _______________________, but in fact, we’d be a lot worse off without advertising.
4. That’s _____________ question.pointunderstand your feelingsanother goodexcellentListening Taskon Page 881. Read the three advertisements and then in groups discuss the questions below.1. What is the purpose of these advertisements?
To persuade people to come to a concert at Newtown High School.2. What information do all three ads give?
Place, time, date.
3. Which ad targets parents? Explain why.
Ad 2 “Come along and see how talented your child is!”
4. Which ad targets students? Explain why.
Ad 3 “Students, bring a friend and get in for half price!!!”5. Who do you think the first ad targets? Explain why.
People in the Newtown community. “Help us to make Newtown a community to be proud of.”2. The senior students at Newtown High
School are having a concert to raise
money to help homeless children.
Mandy and her friends are in charge
of advertising the concert. Listen as
they plan their advertisements and
then answer the questions.1. Who do they want to attract to their concert? Name three different groups of people.
Students, parents and other people in the community.2. Why do they need three different adverts?
Each group has different needs and interests so they have to target each group separately.3. What does Sara think is dishonest? Do you agree or disagree with her? Why?
Saying that students can get in for half price, but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge.3. Listen again and complete the chart.
In the first column write who the target
is; in the second column write the
message they will use for each target
and in the last column write where
they will display each advertisement.
One row in each column has been
done for you as an example.Support your community
Help poor homeless childrenAt bus stops and in shops and on the noticeboard outside the schoolParents of studentsSee your children perform
Support your school
Help poor homeless childrenStudents at Newtown High SchoolOn classroom noticeboards School radioHomework
1. Write down the ad in your exercise book.
2. Finish your exercises in workbook.Thank you!