冀教版八年级下册Unit 5 Buying and Selling Lesson 29 How to Push a Product课件(共32张PPT)

(共32张PPT)
Lesson 29: How to Push a Product
Unit 5 Buying and Selling
单词: create, customer, already, similar, shine, offer, succeed, battle, ad, sample, quality, surely
短语: push a product, stand out, catch one’s eye, have an interest in
句子: (1) So, tell people what is special about it.
(2) Third, decide what your ad will tell people about your product.
(3) People coming to trade shows already have an interest in similar products.
Learning Goals
1
学习并积累一些与产品、推销相关的词汇和表达；能用英语去推销一个产品。
2
Free Talk
Do you know how to push a product
Why do people make ads
What is trade show
What is sample
Presentation
　 After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. So tell people what is special about it. How can you do that Here are a few suggestions.
Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed.
Learning Tip　
If you “push” a product, what are you doing
Well, if it’s a push pin, you may be really pushing it.
But if you're “pushing” a product, you are trying to sell it.
There is a push-pin holding up this piece of paper.
New words
battle
create
ad
customer
already
similar
sample
n. 战斗；战役
v. 创作；创造
n. 广告
n. 顾客；主顾；客户
adv. 已经
adj. 相像的；相仿的；类似的
n. 样品；样本
offer
shine
quality
surely
succeed
v. 提供；供给
v. 发光；反射
（shone / shone）
n. 质量；品质
adv. 当然；确信无疑
v. 成功；做成
push a product
stand out
catch one’s eye
have an interest in
推销产品
出色；杰出；更为重要
吸引某人的目光
在……方面有兴趣
Practice
I.在横线处填入恰当的单词。
1. People coming to trade shows already have an interest in _________ products.
2. Offering samples and deals will get you more __________.
3. It is important for products to have good ______.
4. These suggestions can make your product really _________.
customers
similar
quality
shine
Let’s do it!
1. Read the lesson and write true (T) or false (F) .
1. Making your product is just half the battle. (　　)
2. There are only three ways to push a product. (　　)
3. Customers learn the advantages of a product by using it. (　　)
4. Only excellent advertising can help you succeed. (　　)
T
T
F
F
Reading and Answering
Read the text and finish the task-reading.
1. What’s the most important thing to make your product really shine
______________________________________________________
2. What will get you more customers
______________________________________________________
3. What will make you surely succeed
______________________________________________________
Good quality.
Offering samples and good deals.
A good quality product and excellent advertising.
Let’s do it!
2. Write down the topic sentences of paragraph 3, 4 and 5.
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
3. Complete the passage with the correct forms of the words or phrases in the box.
customer 　similar　offer　excellent stand out　catch one’s eye
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ____________, then create a perfect ad to ______________. When they buy your product, _____ them good service. Remember, ________advertising will always make your product __________.
customers
similar
catch their eye
offer
excellent
stand out
Let’s do it!
Language points
1. Remember, you need to make your product stand out.
记住，你需要让你的产品脱颖而出。
stand out意思是“出色，杰出，引人注目；显眼”。
※ They were all pretty beautiful, but she stood out among them.
她们都很漂亮，但她在她们中间脱颖而出。
※ He is a tall, distinguished-looking man who stands out in any crowd.
他是一个高大、英俊的人，在任何人群中都很突出。
拓展：
stand for 代表；拥护；容忍
stand by 支持；遵守
2. Create an ad.
create v. 创作；创造
关联词汇：
creator n.创造者
creation n.创造；创建
creative adj.有创造(力) 的
creature n.生物
3. Find ways to catch their eye. 找到吸引他们目光的方法。
catch one’s eye意思是“引人注目；吸引某人注意；吸引某人的目光”，同义词组为：draw one’s attention (to)…
※ That postcard, a present from my grandfather, caught everyone’s eye.
那张明信片是我祖父送给我的礼物，它吸引了大家的目光。
4. People coming to trade shows already have an interest in similar products. 来商品展销会的人已经对类似的产品产生了兴趣。
(1) already adv. 已经。一般位于be动词、助动词之后，行为动词之前，也可位于句末加强语气。
※ I have already finished doing my homework.
我已经做完了我的家庭作业。
※ I have seen the film already.
我已经看过这部电影了。
辨析：already, yet与still
① already“已经”，常用于肯定句中，有时用于疑问句和否定句，表示惊讶。
② yet“已经；尚未”，用于否定句或者疑问句中，谈论预期发生的事或某事是否已发生。
③ still“仍然；还”，表示某事仍在继续，一般位于句中。
(2) have an interest in意思是“对……感兴趣”。
※ We all have an interest in playing chess.
我们都对下国际象棋感兴趣。
※ The child has no interest in drawing.
孩子们对画画不感兴趣。
拓展：
take an interest in 对……有兴趣
show an interest in 对……表现出兴趣
be interested in 对……感兴趣
5. Push your product using samples and good deals. 用样品和良好的协议来推销你的产品。
push one’s product意思是“推广某人的产品”。
※ It’ll cost us a lot to push your product.
推销你们的产品要花我们很多钱。
※ It’s difficult to push their product in this area.
在这个地区很难推销他们的产品。
6. Offering samples and deals will get you more customers. 提供样品和协议会使你有更多的顾客。
(1) offer此处是动词，意思是“提供”。
※ He offered me a glass of wine.
他给了我一杯酒。
offer to do sth. (主动)提出做某事
※ She offered to carry the box for her mother.
她提出帮她母亲搬箱子。
offer sb. sth.提供给某人某物= offer sth. to sb.
(2) offer还可以表示“主动提出；自愿给予”。
※ They offered to help me.
他们愿意帮助我。
offer + sth.提出某事
※ I offered a new plan.
我提出一个新计划。
辨析：offer与provide
offer “提供，供给”；表示主动提供服务、工作等，侧重愿意给予。 At the party, he offered me a glass of wine. 在聚会上, 他给我一杯酒。
provide“提供, 供给”；仅仅出于责任提供，没有主动慷慨之意。 The hotel always provides good service for tourists. 宾馆总是给游客提供优质服务。
provide sb. with sth. = provide sth. for sb.
7. With a good quality product and excellent advertising, you will surely succeed. 拥有一款高品质的产品和出色的广告，你一定会成功。
succeed为不及物动词，意思是“成功”，常用结构：succeed in doing sth. 成功做某事；succeed in sth. 在某方面获得成功。
※ After so many years of hard work, he succeeded in being a famous scientist.
经过多年的辛勤工作，他成功地成了一位著名的科学家。
※ He succeeded in solving that difficult problem.
他成功地解决了那个难题。
※ You won’t succeed in the work if you don’t put your mind into it.
如果你不专心，你就不能成功地完成这项工作。
拓展：succeed的词形变化
Sum up
1. The new words：
create, customer, already, similar, shine, offer, succeed, battle, ad, sample, quality, surely
2. Important phrases:
push a product, stand out, catch one’s eye, have an interest in
3. Important sentences:
(1) So, tell people what is special about it.
(2) Third, decide what your ad will tell people about your product.
(3) People coming to trade shows already have an interest in similar products.
Homework
1. Remember the new words and expressions learnt in this lesson.
2. Preview Lesson 30.