中小学教育资源及组卷应用平台
Section Ⅱ Lesson 2& Lesson 3
[语境识词·读前清障]
阅读下列课文原句,猜测句中加黑词的汉语意思。
1.The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. 根本的;基本的;基础的
2.Such advertisements have gone through a process of change over the years along with social,economic and technological developments. 广告 技术的;科技的;工艺的
3.It was likely to be the name of a company,part of which might include the name of the place from which the product originated. 创造
4.Because of the boost in advertising,people are used to seeing a high standard of visual design. 增长
5.Ideas that would work in the past genuinely are not as effective now. 真正地
[速读课文·理解信息]
Task 1 宏观架构 整体理解
Identifying text types(识别文本类型):
名师点津 根据下面的信息识别文本类型:1.标题(比如:海洋故事;医学先驱)2.文章结构(比如:时间顺序;论点和支持论点的论据)3.典型表达方式(比如:once upon a time,in conclusion)
Ⅰ.Skim the passage quickly and then fill in the blanks.
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Ⅱ.The main idea of the passage is about how to sell products with advertisements.
Task 2 微观剖析 细节把握
1.According to the writer,advertisements like “Shanghai Sewing Machines” or “Tsing Tao Beer Corporation” are .
A.attractive B.suitable
C.competitive D.classic
2.Nowadays,advertisements with are more attractive to people.
A.high standards of design
B.ideas linked to products
C.high standards of design and ideas linked to products
D.concepts of freedom,happiness,wealth and success
3.The top advertisers use humour as well as new and unusual ideas .
A.to create something new
B.to persuade people to buy their products
C.to make people notice their products
D.all of the above
4.Public advertisements are made to encourage people to .
A.make contributions to society
B.protect the environment
C.improve their neighbourhood
D.help other people
Task 3 读后升华 思维品质
Activity 1 美句欣赏
Read the passage carefully and find the sentences including several v. ing as object.(细读短文并找出几个并列的v. ing分词作宾语的句子)
Activity 2 文本讨论
1.What’s your understanding of advertisements?And what’s a good advertisement
答案:The purpose of all advertisements is to make customers spend money. Advertisements must be creative and attractive.
2.What is your favourite advertisement?Why
答案: My favourite advertisement is HuaWei mobile advertising .
Its slogan says,Difficulties can inspire courage. The sentence inspired me a lot.
Activity 3 长句突破 能力提升
分析下面句子结构并翻译:
1.It was likely to be the name of a company, part of which might include the name of the place from which the product originated.
分析:_______________________________________________________________________________________
译文:_______________________________________________________________________________________
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译文:这些信息可能是公司名,其中一部分可能包含产品的原产地。
2.These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.
分析:_______________________________________________________________________________________
译文:_______________________________________________________________________________________
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译文:这些广告帮助公众增强对以往被忽视话题的公共认知,也让我们的社会更加美好。
达标检测
课文语法填空
Classic advertisements used to give information about 1. (find) certain products.However,this kind of advertising might not be 2. (suit) for a marketplace where products and services are in direct competition.
At present,large budgets are applied for advertisement designing.In order to stand 3. ,many new concepts like freedom and many new 4. (approach) like using humour appear in modern advertisements.By doing this,they hope to make people 5. (forget) that someone is trying to sell them something!6. ,not all advertising is about selling products and services for a profit.Some contemporary advertisements mainly aim 7. (make) contributions to society.Some public advertisements encourage citizens to participate 8. improving their neighbourhood,protecting the environment,and 9. (help) other people.They have helped to make our society a 10. (good) place for everyone.
参考答案
Task 2 微观剖析 细节把握
答案 1.D 2.C 3.D 4.A
Task 3 读后升华 思维品质
Activity 1 美句欣赏
答案 (1)For example,there are public advertisements,which encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.
(2)Over the last decade,the government has sponsored advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.
达标检测
课文语法填空
1.finding 2. suitable 3. out 4. approaches 5. forget
However 7. to make 8. in 9. helping 10. better
语言学习
第一板块 单词短语
Lesson 2核心考点 讲练互动
1.Fewer people and companies chose to advertise in the newspaper.(教材P56)
?advertise v.为……做广告;登广告
(1)advertise for登广告征求……advertise for sb.to do sth.登广告招聘/雇用某人做某事(2)advertisement n.广告put an advertisement in a newspaper在报纸上发布广告
[佳句赏读] 感悟句意·背诵
①If you want to attract more customers,try advertising in the local paper.
②The nursing home is advertising for a volunteer to help look after the patients.
③If you are in search of your missing pet,you’d better put an advertisement in the newspaper.
[完成句子]
①I would like to apply for the position advertised in the yesterday’s newspaper.
我想申请(贵公司)在昨天的报纸上刊登的职位。
②Now you are asked to make a poster to advertise a sporting event.
现在你被要求制作一张海报为一项体育赛事做广告。
2.Some sites are bringing the news directly from the people who are experiencing or witnessing it...(教材P113)
?witness vt.当场见到,目击;作证,见证 n.目击者;证人;证据
(1)witness to (doing) sth.作证……(2)a witness of/to...……的证人/证据bear/give witness (to sth.)(为某事)作证;证明(此短语中witness前不加冠词,而且witness不用复数)
[佳句赏读] 感悟句意·背诵
①The late twentieth century witnessed the rapid development of China’s astronomy.
②One witness to the accident said the driver appeared to be drunk.
③His good health is a witness to/of the success of the treatment.
④The worker witnessed to having seen an middle aged man near the scene of the crime.
[单句语法填空]
①I thought,at the time,that this was just a story but then I witnessed(witness) it with my own eyes many times.
②Many of his former friends gave witness to his innocence.
3....on the spot of a car accident for example.(教材P113)
?spot n.地点;现场 vt.发现;认出;污渍;斑点
[一词多义] 写出下列句子中spot的汉语意思
①The police spotted a serious mistake in his action.发现
② After the accident,the policeman ran to the spot immediately.现场
③I don’t know the exact spot where the election happened.地点
(1)on the spot=on the scene到(在)现场;当场(2)spot sb.doing sth.发现某人正在做某事be spotted with sth.满是……斑点(3)spotless adj.没有污点的;非常干净的
[佳句赏读] 感悟句意·背诵
①When the educator walked past,he spotted a man stealing his bike.
②To my surprise,the window of my car was spotted with red liquid.
③The police were on the spot/scene within a few minutes.
④The woman does the housework well and keeps her house spotless.
[单句语法填空]
①Although she wore a pair of sunglasses,she was spotted(spot) by the media reporters.
②Someone spotted him leaving(leave) the building with a disappointed look on his face.
③The yellow fields were spotted with red flowers.
达标检测
Ⅰ.单词拼写
1.He is the only one to ________ (幸存) the explosion.
2.The corporation discussed business and concluded transactions with us on the ________ (地点).
3.He had heard that the local newspaper was ________ (做广告) for another critic.
4.Two technical workers were preparing a videotape ________ (录制品) of last week's programme.
5.Their expanding business became a large ________ (大型公司) in 1996, which has a high rating in the country.
答案:1.survive 2.spot 3.advertising 4.recording 5.corporation
Ⅱ.单句语法填空
1.The company is advertising typists in the newspaper.
2.As a witness the accident,I was asked to make an objective description of it.
3.The thief (spot) by this young policeman was taken to the police station yesterday.
Ⅲ.完成句子
1.If you want to sell your computer,you must .
如果你想出售你的电脑,你必须在网上做广告。
2. my great progress in my oral English.
过去的12年见证了我英语口语的巨大进步。
3.Looking through the window,she suddenly towards the bank.
透过窗户,她突然发现一艘船正向岸边驶去。
达标检测
Ⅱ.单句语法填空
1.for 2. to/of 3. spotted
Ⅲ.完成句子
1.advertise it on the Internet.
2.The past 12 years has witnessed
3.spotted a boat moving
Lesson 3核心考点 讲练互动
1.But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.(教材P58)
?suitable adj.合适的,适宜的
(1)be suitable for sb./sth.适合某人/某物be suitable to do sth.适合做某事(2)suit n.一套外衣;套装 vt.适合;使适宜suit sb.(fine)合某人的意;对某人很合适suit sth.to sb./sth.使某物适合某人/某物
[佳句赏读] 感悟句意·背诵
①It is obvious that it doesn’t suit you to have your hair cut short.
②This superb film is suitable for people of all ages to watch.
③These clothes are not suitable to wear on formal occasions.
[单句语法填空/句型转换]
①He can suit his conversation to whomever he is with.
②If you want to go by bus,that suits me.
→If you want to go by bus,that is suitable for me.
2.For this reason,it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.(教材P59)
?consist of 由……组成
(1)consist of没有被动语态,相当于be made up of 或be composed of,且不用于进行时。(2)consist in在于;存在于;以……为主consist with与……一致;相符
[佳句赏读] 感悟句意·背诵
①Listening is thus an active,not a passive behavior consisting of hearing,understanding and remembering.
因此,听力是一种积极主动的,而不是消极被动的行为,它包括听、理解和记忆。
②Life mainly consists of happiness and sorrow while happiness and sorrow consist in struggle.Remember that your ideal life does not always consist with the reality.
生活主要是由快乐和悲伤组成的,而快乐和悲伤存在于拼搏之中。记住,理想的生活并不总是和现实相一致。
[一句多译]
生活中不仅仅有阳光,还有艰难的日子。
①Life consists of not only sunshine but also hard times.
②Life is made up of not only sunshine but also hard times.
③Life is composed of not only sunshine but also hard times.
3.To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.(教材P59)
?competitive adj.竞争性强的,有竞争力的
(1)compete vi.比赛;竞争compete in...在某一方面竞争;参加……比赛compete for...为……而竞争compete with/against...与……竞争(2)competitor n.参赛者;对手competition n.比赛
[佳句赏读] 感悟句意·背诵
①Graduates have to fight for jobs in a highly competitive market.
②My son was selected to compete in a vital race in London.
③The two players competed with/against each other for a gold medal.
[单句语法填空]
More than 1,000 competitors(compete) took part in the competition(compete) to compete for the first prize.
4.It was likely to be the name of a company,part of which might include the name of the place from which the product originated.(教材P58)
(1)It is likely to do /that...可能……sb./sth.be likely to do sth.某人/某物有可能做某事(2)其他表示“……可能……”的句型:It is probable that...It is possible that...It is possible for sb.to do sth.注意:likely的主语可以是人,也可以是物;而possible,probable的主语只能为it。
[佳句赏读] 感悟句意·背诵
①It is reported that a hurricane is likely to come this evening.
②It is likely that you could suffer from bad health if you keep smoking.
③It is possible for her to set a new record in this tournament.
[单句语法填空/一句多译]
①Sorry,but I can’t go to your party,because I’m likely to be(be) exceptionally busy tomorrow.
②It is probable/likely/possible that he will set a world record in the Olympic Games.
③今晚他很可能会被暴风雨困住。(likely)
→It is likely that he will be caught in the storm this evening.(复合句)
→He is likely to be caught in the storm this evening.(简单句)
5.However,not all advertising is about selling products and services for a profit.(教材P59)
(1)本句是一个部分否定的句子。(not all...=all/all of...not...)意为“并不是所有的……;不是全部,而是一些……”。(2)表示“并不是所有的”还有everyone/everybody/everything...not...(=not everyone/ everybody/everything...)。(3)三者以上的全部否定用none of...。(4)两者的部分否定为:both of...not...(=not both...)并不是两者都……。两者的全部否定为:neither of...(两者)没有一个,两者都不……。
[佳句赏读] 感悟句意·背诵
①Not all the girls in our class like the young actor.
②There are many brilliant people in the room,but I know none of them.
③What makes the mother painful is that neither of her sons likes talking with others.
④It is common that every boy in a class is not interested in sports.
[句型转换]
①Not all the students went to the movies.
→All the students didn’t go to the movies.
②Both of the two math problems are not very difficult.
→Not both of the two math problems are very difficult.
易学考点 自主研读
1.Particularly now,in modern times,advertisements need to attract and hold the attention of the public.(教材P59)
?attract vt.(以魅力等)吸引(人);引诱;引起(注意)
(1)attract/draw/catch one’s attention吸引某人的注意力be attracted by被……所吸引(2)attraction n.有吸引力的事物;吸引;引力have no/little/much attraction for sb.对某人没有/几乎没有/有很大吸引力(3)attractive adj.吸引人的;诱人的
①Zhu Ting’s superb performance attracted the coach’s attention.
朱婷出色的表现引起了教练的注意。
②But for tourists like me,pandas are the city’s top attraction(attract).
但是对于像我这样的游客,熊猫是这座城市最吸引人的事物。
③It is acknowledged that your friend has a very attractive(attract) personality.
众所周知,你的朋友具有很吸引人的个性。
[高级表达]
④As they were attracted by the scenery,they decided to stay for another week.(用非谓语动词短语作状语改写)
→Attracted by the scenery,they decided to stay for another week.
[语境串记]
In Beijing,there are many tourist attractions,like the Great Wall,the Summer Palace and the Tian’anmen Square.But what attracts me most is the Great Wall,which is also attractive to foreigners.More and more foreigners are attracted by it and come to China.
北京有许多旅游胜地,比如说长城、颐和园以及天安门广场。但是最吸引我的是长城,它对外国人来说也很有吸引力。越来越多的外国人被它吸引而来到中国。
2.To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.(教材P59)
?combine v.(使)联合;(使)结合
(1)combine A with/and B 使A与B结合起来(2)combination n.联合;结合in combination with与……联合
①In modern society,people are under so much stress that they should learn to combine business and/with pleasure.
在现代社会,人们处在如此大的压力之下,应该学会劳逸结合。
②He carried on the business in combination(combine) with the agent.
他继续与那个代理商合伙做生意。
3.For example,there are public advertisements,which encourage citizens to participate in improving...(教材P59)
?participate vi.参与,参加
(1)participate with sb.in sth.与某人分担某事;同某人一起参与某事participate in (doing) sth.参加(做)某事(2)participant n.参加者;共享者(3)participation n.参与;分担;共享
①As scheduled,we participated in several significant activities.
按照日程安排,我们参加了几项有意义的活动。
②You should participate with your friend in his sufferings.
你应当分担朋友的苦恼。
③As far as I know,he has been an active participant(participate) in the discussion.
据我所知,他一直积极参与这个讨论。
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Activity 1 规律探究
感知以下课文原句,完成方框下的小题
1.Advertising agencies would create a basic type of advertisement known as a commercial advertisement.2.Classic advertisements used to give information about finding certain products.3.Advertising agencies used to create this kind of advertising and it could be very effective.4.Ideas that would work in the past genuinely are not as effective now.5.These advertisements have helped to increase public knowledge about topics that used to be ignored by most people...
1.would和used to都可用来表示过去经常性或习惯性的动作,常常可以换用,如句1,2,3,4。
2.used to表示“过去常常”,暗含“现在不再……了”的意思,强调今昔对比,这时不能和would互换,如句5。
Activity 2 语法精析
used to和would
一、相同点
1.would和used to都可用来表示过去经常性或习惯性的动作,常常可以换用。
2.would和used to都不能用来表示动作发生的具体频度或具体的一段时间内发生的动作。
When we were boys we used to/would go for an outing every spring.
小时候,每到春天我们都要去郊游。
When I was young I used to/would get up early.
我年轻时经常早起。
二、不同点
1.used to表示“过去常常”,暗含“现在不再……了”的意思,强调今昔对比。would只表示过去情况,与现在无关,只表示说话人对过去事实的回顾和陈述。不含有“过去如此,现在不再这样”的意味。
2.would表示反复发生的动作。如果某一动作没有反复就不能用would,只能用used to。
3.used to还可与be动词连用,表示过去的状态,而would则不可以。
4.used to本身就指过去的习惯性动作或状态,所以通常不与often,frequently,sometimes等连用;而would则往往带有这些状语。
He would go to the park as soon as he was free.
过去,他总是一有空就去公园。(现在有可能还去)
He was so busy that he would work into the night.
他过去很忙,以至于总是工作到深夜。(具有反复性)
I used to live in a flat.我过去住在一套公寓房里。(没有反复性)
She used to be a quiet girl.她以前是个文静的女孩。
不可以说:She would be a quiet girl.
Often in holidays,he would go to some places of interest.
过去,通常在假期期间,他会去参观一些名胜。
He would sometimes sit alone,deep in thought.
过去,有时候他独自坐着陷入沉思。
达标检测
Ⅰ.单词拼写
1.The agency is conveniently ________(位于)just a few minutes from the main station.
2.The hospital obviously needs to balance the ________ (预算)each year.
3.The film is directed with technical bravura (精湛) and ________ (视觉的)splendour (辉煌).
4.Economic theory suggests that the tourism will ________ (推动)the economy.
5.Candidates are selected for jobs on the results of a ________ (竞争性强的)examination.
6.Miss Parrish recently placed an __________ (广告)in the local newspaper for her new novel.
7.I explained that each critic had different ideas about what ________ (自由)was.
8.There is still a _________ (基本的)misunderstanding about the real purpose of the new version.
9.His function is vital to the accomplishment of the mission of the ________(代理处).
10.Computers account for 5% of the country's ________(商业的)electricity consumption.
答案:1.located2.budget 3.visual 4.boost 5.competitive6.advertisement7.freedom8.fundamental
9.agency mercial
Ⅱ.单句语法填空
1.This complicated programme is not (suit) for children.
2.It is hard for the woman to combine her work her family.
3.A lot of people participated the ceremony held in the park last week.
4.He got promoted as the CEO of the firm,and therefore,he isn’t what he be.
5.When he was available,he go to that coffee shop at the corner after work every day.
6.He’s got into a dangerous situation where he is likely (lose) control over the plane.
7.Up to now,these superb palaces (attract) many visitors from around the world.
8.We all congratulated our classmate on his winning the first prize in the (compete).
Ⅲ.完成句子
1.Would this Sunday you?I will be available all day.
这个星期天适合你吗?我整天都有空。
2.The more prepared you are, in the future.
你准备得越充分,将来成功的可能性就越大。
3.In this school, .(部分否定)
在这所学校,并非所有的学生都能说一口流利的英语。
4.Tanya and begged for money in the street.
坦尼娅以前无家可归,在街上乞讨钱。
5.Mount Huang is famous for its beautiful sea of clouds,
黄山以其美丽的云海而闻名,每天吸引着成千上万的游客。
达标检测
Ⅱ.单句语法填空
1.suitable 2. with/and 3. in 4. used to 5. would 6. to lose 7. have attracted 8. competition
Ⅲ.完成句子
1.suitable for
2.the more likely you are to succeed
3.not all the students can/all the students can not speak English fluently.
4.used to be homeless
5.which attracts thousands of tourists every day.
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