高三英语培优外刊阅读
班级:____________学号:____________姓名:____________
外刊精选|反智营销的胜利?特朗普嫌犯照掀消费狂潮
近日,美国前总统特朗普前往佐治亚州一处监狱,就涉嫌推翻该州2020年总统选举结果投案自首,并在狱中拍摄了嫌犯大头照,囚犯登记编号为P01135809。尽管特朗普卸任后面临多起刑事指控,但却是他第一次拍摄嫌疑人照片,这也让他成了美国历史上首位被拍嫌犯照的前总统。出人意料的是,这张照片一经公布,周边商品火热开卖,引发一波消费狂潮。到底是谁在鼓动这场营销?一个严肃的政治事件沦为娱乐化的商业行为,背后是怎样的社会问题?
The Dangerous Marketing of the Trump Mug Shot
By Vanessa Friedman
After the mug shot, the marketing.
Since former President Donald J. Trump's booking photo was released by the Fulton County, Ga., Sheriff's Office late on Aug. 23, it has exploded across hundreds of T-shirts and tchotchkes.
First out of the gate, not surprisingly, was the Trump campaign itself, which overnight splashed the picture on a variety of merch. Hours later, the Never Trumpers, otherwise known as the Lincoln Project, had also reproduced the mug shot on a — pun alert — shot glass, along with the acronym "F.A.F.O." and the exhortation to "Raise a glass to justice."
But what does it mean, exactly, that no matter our allegiances at this particular moment, or our different versions of recent history, we share a common ground right in the middle of an ocean of consumer kitsch That while we may have lost the skill of constructive dialogue, we all still speak T-shirt
"It's a way to trivialize a larger issue, to reduce a complex context to the status of a simplistic message," said Marita Sturken, a professor at N.Y.U. Steinhardt.
The problem is, in reducing big issues to the level of cheapish everyday stuff, both sides are also normalizing them. They are creating a situation in which we all get suckered into the idea that the current turmoil is a souvenir to be acquired and then stuck in a drawer, rather than confronted. Is that really something to be proud about buying into
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.marketing英 [ mɑ k t ] 美 [ mɑ rk t ] n. _______________________________
2.shot n. _______________________________
3.mug n. _______________________________
4.release英 [r li s] 美 [r li s] v. _______________________________
5.sheriff英 [ er f] 美 [ er f] n. _______________________________
6.shire n. _______________________________
7.reeve n. _______________________________
8.explode英 [ k spl d] 美 [ k splo d] v. _______________________________
9.across英 [ kr s] 美 [ krɑ s]prep. _______________________________
10.tchotchke英 [ t t k ] 美 [ t t k ] n. _______________________________
11.splash英 [spl ] 美 [spl ] v. _______________________________
12.merch英 [m t ] 美 [m rt ] n. _______________________________
13.reproduce英 [ ri pr d u s] 美 [ ri pr du s] v._______________________________
14.pun英 [p n] 美 [p n] n. _______________________________
15.shot n. _______________________________
16.acronym英 [ kr n m] 美 [ kr n m] n. _______________________________
17.exhortation英 [ eɡz te n] 美 [ eɡz r te n] n. _______________________________
18.allegiance英 [ li d ns] 美 [ li d ns] n. _______________________________
19.version英 [ v n] 美 [ v r n] n. 版本
20.kitsch英 [k t ] 美 [k t ] n. _______________________________
21.trivialize英 [ tr vi la z] 美 [ tr vi la z] v. _______________________________
22.cheapish英 [t i p ] 美 [t i p ] adj. _______________________________
23.normalize英 [ n m la z] 美 [ n rm la z] v. _______________________________
24.turmoil英 [ t m l] 美 [ t rm l] n. _______________________________
25.confront英 [k n fr nt] 美 [k n fr nt] v. _______________________________
【词块学习】
请从文章中找到下面中文相对应的文词块。
1._______________________________ 一个巧妙的营销策略
2._______________________________嫌犯大头照
3._______________________________监狱档案照片(police photo)
4._______________________________一部风靡全国的电视剧
5._______________________________成为第一个做某事的人,始作俑者
6_______________________________一个登上头版的故事
7._______________________________反特朗普组织,由一些共和党人组成,又称“林肯计划”
8._______________________________用于喝烈酒的小玻璃酒杯
9._______________________________少量的威士忌
10._______________________________(网络用语)玩火者必自焚(f*** around and find out)
11._______________________________一本英文书的中文版
12._______________________________共同点
13._______________________________建设性的对话,有效的沟通
14._______________________________因为,由于
15._______________________________使两国关系正常化
16._______________________________骗某人做某事
17._______________________________相信某种观念并且被影响
拓展练习阅读理解
Are you keen on learning something new Are you looking for application programs that can help you learn with confidence. The following apps will just suit your needs.
Quizlet
Best for: Boosting your knowledge and brushing up your skills
Whether you are brushing up on a language, gardening knowledge and cooking techniques, or having a good command of your favorite literature classics, the online learning platform, Quizlet, gives you access to over 300 million different study sets on almost any subject you can imagine for free.
Babbel
Best for: Learning a new language
As well as being a great skill to show off on holiday, learning a new language can have profound(深远的) effects on solving problems and might even give you a leg-up in your career. With classes designed to be 10-15 minutes long, Babbel encourages learning in short, yet achievable, bursts. So why not give language learning a try
Blinkist
Best for: Bite-sized book learning
Blinkist is the perfect app to provide the key highlights from non-fiction books in both audio and text form. Whether you want to start a new business, improve your management skills, or achieve a better life balance, micro-learning app Blinkist takes key ideas from non-fiction texts and summarizes them into easy-to-consume 15-minute digests.
Remente
Best for: Improving mental well-being
Stress is something that most of us face on a daily basis—be it at work or at home—and continual worry and stress can be harmful to your health.
Whether the aim is to improve mental well-being, mindfulness, stress management or personal or professional relationships, Remente guides users through every step in order to make their goals a reality. It does this through dividing your overall aim into daily goals, making large tasks manageable and keeping you on track.
63.Which app will a learner consider if money is a concern
A.Remente B.Blinkist C.Babbel D.Quizlet
64.What do Babbel, Blinkist and Remente try to ensure
A.Successful learning. B.Enjoyable learning.
C.Autonomous learning. D.Interactive learning.
65.Why does the author recommend the four apps
A.To advocate online learning. B.To promote modern technology.
C.To attract people to use them. D.To encourage life-long learning.
外刊精选答案
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.marketing英 [ mɑ k t ] 美 [ mɑ rk t ] n. 推销,营销
2.shot n. 照片
3.mug n. 脸
4.release英 [r li s] 美 [r li s] v. 公布,发布
5.sheriff英 [ er f] 美 [ er f] n. 县治安官
6.shire n. 郡县
7.reeve n. 地方长官
8.explode英 [ k spl d] 美 [ k splo d] v. 爆炸,数量或者规模上的急剧扩大
9.across英 [ kr s] 美 [ krɑ s]prep. 遍及(in every part of a particular place)
10.tchotchke英 [ t t k ] 美 [ t t k ] n. 不值钱的小玩意
11.splash英 [spl ] 美 [spl ] v. 在显著位置刊登,突出地展示
12.merch英 [m t ] 美 [m rt ] n. 商品,货物(merchandise 的非正式说法)
13.reproduce英 [ ri pr d u s] 美 [ ri pr du s] v. 复制,翻印
14.pun英 [p n] 美 [p n] n. 双关语
15.shot n. 少量的烈酒
16.acronym英 [ kr n m] 美 [ kr n m] n. 首字母缩略词
17.exhortation英 [ eɡz te n] 美 [ eɡz r te n] n. 劝导语,督促语
18.allegiance英 [ li d ns] 美 [ li d ns] n. (对统治者、国家、群体或信仰的)忠诚,拥戴
19.version英 [ v n] 美 [ v r n] n. 版本
20.kitsch英 [k t ] 美 [k t ] n. 品味低俗的装饰品
21.trivialize英 [ tr vi la z] 美 [ tr vi la z] v. 使显得不重要
22.cheapish英 [t i p ] 美 [t i p ] adj. 便宜的
23.normalize英 [ n m la z] 美 [ n rm la z] v. 使正常化
24.turmoil英 [ t m l] 美 [ t rm l] n. 混乱,骚乱
25.confront英 [k n fr nt] 美 [k n fr nt] v. 直面,正视
【词块学习】
请从文章中找到下面中文相对应的文词块。
1.a clever marketing ploy 一个巧妙的营销策略
2.mug shot嫌犯大头照(经常用来指警方为嫌疑犯拍摄的脸部照片,偏口语化)
3.booking photo监狱档案照片(police photo)
4.a TV series that became popular across the country 一部风靡全国的电视剧
5.first out of the gate成为第一个做某事的人,始作俑者
6.a story splashed on the front page 一个登上头版的故事
7.Never Trumpers反特朗普组织,由一些共和党人组成,又称“林肯计划”
8.shot glass用于喝烈酒的小玻璃酒杯
9.a shot of whisky 少量的威士忌
10.F.A.F.O.(网络用语)玩火者必自焚(f*** around and find out)
11.a Chinese version of an English book 一本英文书的中文版
12.common ground共同点
13.constructive dialogue建设性的对话,有效的沟通
14.in doing something因为,由于
15.normalize relations between two countries 使两国关系正常化
16.sucker somebody into something骗某人做某事
17.buy into something相信某种观念并且被影响
【全文翻译】
围绕着特朗普嫌犯大头照的危险营销
特朗普的嫌犯大头照公布之后,营销活动就开始了。
当地时间8月23日晚些时候,佐治亚州富尔顿县警方公布了美国前总统唐纳德·J·特朗普(Donald J. Trump)的监狱档案照。随后,这张照片在数以百计的T恤和小玩意儿上迅速传播开来。
不出所料,最先出手的是特朗普自己的竞选团队,他们一夜之间就把这张照片印制在各种各样的小商品上。几小时后,反对方“永不特朗普者”组织,又称“林肯计划”,也把这张嫌犯照(mug shot)印在了一个——此处有个双关语提示——小酒杯(shot glass)上,并附上字母缩写“F.A.F.O.”(玩火者必自焚)和“为正义举杯”等劝导语。
但是,无论在这个特定时刻选择支持谁,或者如何理解近期发生的历史性事件,在这个消费媚俗的海洋中,我们都有一个共同之处,这意味着什么?虽然我们可能已经失去了有效沟通的能力,但是我们都在谈论T恤衫,这又意味着什么?
纽约大学史丹赫学院的马里塔·斯特肯教授(Marita Sturken)表示:“这种方式会淡化一个较为重大的问题,将一个复杂的叙事背景简化成一条简单的讯息。”
问题的关键在于,持不同立场的双方将重大事件简化到廉价日常用品的层次,也是在将这些问题正常化。他们在共同制造一个局面,让所有人都上当受骗,认为当前的混乱只是一件纪念品而已,可以拿来收藏,放在抽屉里,而不用去直面问题。这真是值得骄傲的事吗?
拓展练习阅读理解参考答案
63.D 64.A 65.C