2024届高三下学期英语培优外刊阅读学案 直播话题（含答案）
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| 名称 | 2024届高三下学期英语培优外刊阅读学案 直播话题（含答案） |  | |
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| 资源类型 | 教案 | ||
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| 科目 | 英语 | ||
| 更新时间 | 2024-05-19 20:36:54 | ||
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高三英语培优外刊阅读
班级：____________学号：____________姓名：____________
外刊精选｜小红书的“慢直播”实验：不喊不叫的直播间，一样能挣钱
近日，英国《金融时报》援引知情人士消息称，中国社交媒体平台小红书在2023年实现了一个重要的财务转折点——扭亏为盈。小红书自2013年推出以来，经历了多次平台转型：从最初的海淘购物指南社区，逐渐发展为综合性的生活分享平台，再到现在开始转向直播电商。多年来和许多社区型平台一样，小红书深受商业化困扰：用户被该平台上的推荐内容“种草”，转头去淘宝等电商平台“拔草”。随着这两年人气越来越旺，小红书探索出了怎样的独特优势？又面临何种挑战？
China's Instagram-like app Xiaohongshu makes first profit
By Eleanor Olcott and Ryan McMorrow
Chinese social media sensation Xiaohongshu has seen its growing popularity lead to profits for the first time, as the Instagram-like platform brings in revenues from advertising and a nascent ecommerce business.
Xiaohongshu, which translates to "little red book", is popular with young Chinese women, who flock to the platform for travel, beauty and lifestyle tips. It has also been growing its male user base. The service generates the bulk of its revenues from advertising but has been growing its ecommerce function, which influencers use to sell products through livestreams and short videos.
Xiaohongshu has a more upmarket reputation than main rivals such as ByteDance-owned Douyin and Kuaishou. Even so, it struggled to commercialise its service as users would find product tips using the app before turning to Alibaba-owned Taobao and Tmall's ecommerce platforms to make purchases.
However, over the past year, it has found a "niche" with "slow livestreaming", in which influencers promote products in a "calm and slow" manner to capture the trend of "quiet luxury", said Olivia Plotnick, founder of Shanghai-based social media consultancy Wai Social. It has distinguished itself from Taobao, on which influencers hawk goods in "chaotic" marathon sessions, typically with significant discounts to lure in shoppers, Plotnick added.
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.sensation英 [sen se n] 美 [sen se n] n.________________________________
2.growing英 [ ɡr ] 美 [ ɡro ] adj.________________________________
3.advertising英 [ dv ta z ] 美 [ dv rta z ] n. ________________________________
4.nascent英 [ ne s nt] 美 [ ne s nt] adj.________________________________
5.flock to英 [fl k] 美 [flɑ k] v. ________________________________
6.generate英 [ d en re t] 美 [ d en re t] v. ________________________________
7.upmarket英 [ p mɑ k t] 美 [ pmɑ rk t] adj. ________________________________
8.commercialise英 [k m la z] 美 [k m r la z] v. ________________________________
9.niche英 [ni ] 美 [n t ] n. ________________________________
10.chaotic英 [ke t k] 美 [ke ɑ t k] adj. ________________________________
【词块学习】
请从文章中找到下面中文相对应的文词块。
1.________________________________类似Instagram的
2.________________________________开始创造利润，开始实现盈利
3.________________________________零售巨鳄
4.________________________________ 电商巨头
5.________________________________导致，通向
6.________________________________赚钱
7.________________________________ 挣（钱）
8.________________________________用户群体
9.________________________________大部分的某样东西，某样东西的大多数部分
10________________________________ 高级餐厅
11.________________________________低档、低端的
12________________________________做某事有点艰难、吃力
13________________________________低调的奢华感
14________________________________叫卖、兜售货品
15________________________________吸引……进来
拓展练习阅读理解
Today, with most of us owning a smartphone that lets us post on social media wherever and whenever we want, oversharing has become harder to avoid. But the tricky thing is that people usually don’t realize when they’ re oversharing. The problem can only be triggered by our friends and family. A survey showed that every two in three people in the US think their friends share too much on social media.
Oversharing can have negative impacts. For instance, it can put your personal information at risk. When you update your status, or simply recall an experience on social networking sites like WeChat, chances are that you are revealing critical personal information.
According to a survey by Visa Canada, 45% of people aged 18-34 “overshare” their financial information online. “Young people shared payment card information via e-mail, loaned out their cards, and didn’t keep their PIN confidential,” reported CBS. This behavior mirrors similar habits of sharing personal information on social media sites. They’re really not totally aware of who has access to this information and who else can be seeing this information and what could be done with it.
“Oversharing contributes to a larger culture in which such behavior is considered acceptable or even desirable,” said Seidman, associate professor at Albright College in the US. Elizabeth Bernstein, a US-based educator, said that “the great increase of overshare is partially because of the wild use of social media as a subconscious attempt to control anxiety. We actually use a lot of mental energy trying to manage the other person’s impression of us by oversharing.”
Moreover, oversharing online can damage effective communication in real life. “Having such easy access to so many people makes communication superficial,” said Chen, a psychologist at South China Normal University. “In the end, the lack of deep communication hurts strong social bonds, particularly friendships.”
33.Why is oversharing hard to avoid
A.Most people have the habit of oversharing on social media.
B.Close friends and family members are eager to know our updates.
C.Social media welcome oversharing to make profits.
D.Most people are unaware of the problem of oversharing.
34.What does the author think of oversharing
A.Acceptable. B.Desirable. C.Disturbing. D.Dangerous.
35.How did the author support his/her argument
A.By sharing his/her personal experience. B.By analyzing advantages and disadvantages.
C.By giving experts’ opinions and research findings. D.By presenting some classic cases in history.
36.What message does the author seem to convey in the text
A.Trying to avoid oversharing on social media. B.Sharing personal information on social media.
C.Updating your status constantly on social media. D.Communicating deeply on social
外刊精选答案
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.sensation英 [sen se n] 美 [sen se n] n. 轰动，引发轰动的人或事
2.growing英 [ ɡr ] 美 [ ɡro ] adj. 逐渐增长的
3.advertising英 [ dv ta z ] 美 [ dv rta z ] n. 广告业务
4.nascent英 [ ne s nt] 美 [ ne s nt] adj. 处于萌芽状态的
5.flock to英 [fl k] 美 [flɑ k] v. 成群结队，蜂拥而至
6.generate英 [ d en re t] 美 [ d en re t] v. （本文） 赚钱
7.upmarket英 [ p mɑ k t] 美 [ pmɑ rk t] adj. 高级的，高档的
8.commercialise英 [k m la z] 美 [k m r la z] v. 使……商业化
9.niche英 [ni ] 美 [n t ] n. （本文）商机
10.chaotic英 [ke t k] 美 [ke ɑ t k] adj. 混乱的
【词块学习】
请从文章中找到下面中文相对应的文词块。
1.Instagram-like类似Instagram的
2.makes first profit开始创造利润，开始实现盈利
3.retail giant 零售巨鳄
4.e-commerce titan 电商巨头
5.lead to导致，通向
6.bring in revenues赚钱
7.bring in 挣（钱）
8.user base用户群体
9.the bulk of something大部分的某样东西，某样东西的大多数部分
10.upmarket restaurant 高级餐厅
11.downmarket adj. 低档、低端的
12.struggle to do something做某事有点艰难、吃力
13.quiet luxury低调的奢华感
14.hawk goods叫卖、兜售货品
15.lure in吸引……进来
【全文翻译】
与Instagram类似的中国应用小红书，首次实现盈利
中国轰动性的社交媒体应用小红书，靠着不断上涨的人气首次实现盈利——这款类似Instagram的平台通过广告和新兴电商业务获得收入。
小红书（直译成英文的话是“little red book”）很受中国年轻女性的欢迎，她们很多人会到这个平台获取旅游、美容和生活方式的建议。同时它也在扩大男性用户群体。该应用服务的主要收入来自广告，但它也一直拓展着电商功能——网红们会通过直播和短视频带货。
小红书比其他主要竞争对手（例如字节跳动旗下的抖音和快手）享有更高端的声誉。但即便如此，它仍然难以将平台提供的服务商业化，因为用户往往会在小红书上找到相关产品的建议后，转而去阿里巴巴旗下的淘宝和天猫电商平台下单。
然而，上海社交媒体咨询公司Wai social的创始人奥利维亚·普洛特尼克(Olivia Plotnick)表示，在过去一年里，小红书已经在“慢直播”领域找到了商机——网红们通过一种“平和缓慢”的推销方式，抓住了“静奢风”的潮流趋势。普洛特尼克补充道，小红书和淘宝不同，淘宝上的网红们通常是在“混乱的”、马拉松式的直播带货中，靠大幅折扣吸引消费者。
拓展练习阅读理解参考答案
33.D 34.D 35.C 36.A
班级：____________学号：____________姓名：____________
外刊精选｜小红书的“慢直播”实验：不喊不叫的直播间，一样能挣钱
近日，英国《金融时报》援引知情人士消息称，中国社交媒体平台小红书在2023年实现了一个重要的财务转折点——扭亏为盈。小红书自2013年推出以来，经历了多次平台转型：从最初的海淘购物指南社区，逐渐发展为综合性的生活分享平台，再到现在开始转向直播电商。多年来和许多社区型平台一样，小红书深受商业化困扰：用户被该平台上的推荐内容“种草”，转头去淘宝等电商平台“拔草”。随着这两年人气越来越旺，小红书探索出了怎样的独特优势？又面临何种挑战？
China's Instagram-like app Xiaohongshu makes first profit
By Eleanor Olcott and Ryan McMorrow
Chinese social media sensation Xiaohongshu has seen its growing popularity lead to profits for the first time, as the Instagram-like platform brings in revenues from advertising and a nascent ecommerce business.
Xiaohongshu, which translates to "little red book", is popular with young Chinese women, who flock to the platform for travel, beauty and lifestyle tips. It has also been growing its male user base. The service generates the bulk of its revenues from advertising but has been growing its ecommerce function, which influencers use to sell products through livestreams and short videos.
Xiaohongshu has a more upmarket reputation than main rivals such as ByteDance-owned Douyin and Kuaishou. Even so, it struggled to commercialise its service as users would find product tips using the app before turning to Alibaba-owned Taobao and Tmall's ecommerce platforms to make purchases.
However, over the past year, it has found a "niche" with "slow livestreaming", in which influencers promote products in a "calm and slow" manner to capture the trend of "quiet luxury", said Olivia Plotnick, founder of Shanghai-based social media consultancy Wai Social. It has distinguished itself from Taobao, on which influencers hawk goods in "chaotic" marathon sessions, typically with significant discounts to lure in shoppers, Plotnick added.
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.sensation英 [sen se n] 美 [sen se n] n.________________________________
2.growing英 [ ɡr ] 美 [ ɡro ] adj.________________________________
3.advertising英 [ dv ta z ] 美 [ dv rta z ] n. ________________________________
4.nascent英 [ ne s nt] 美 [ ne s nt] adj.________________________________
5.flock to英 [fl k] 美 [flɑ k] v. ________________________________
6.generate英 [ d en re t] 美 [ d en re t] v. ________________________________
7.upmarket英 [ p mɑ k t] 美 [ pmɑ rk t] adj. ________________________________
8.commercialise英 [k m la z] 美 [k m r la z] v. ________________________________
9.niche英 [ni ] 美 [n t ] n. ________________________________
10.chaotic英 [ke t k] 美 [ke ɑ t k] adj. ________________________________
【词块学习】
请从文章中找到下面中文相对应的文词块。
1.________________________________类似Instagram的
2.________________________________开始创造利润，开始实现盈利
3.________________________________零售巨鳄
4.________________________________ 电商巨头
5.________________________________导致，通向
6.________________________________赚钱
7.________________________________ 挣（钱）
8.________________________________用户群体
9.________________________________大部分的某样东西，某样东西的大多数部分
10________________________________ 高级餐厅
11.________________________________低档、低端的
12________________________________做某事有点艰难、吃力
13________________________________低调的奢华感
14________________________________叫卖、兜售货品
15________________________________吸引……进来
拓展练习阅读理解
Today, with most of us owning a smartphone that lets us post on social media wherever and whenever we want, oversharing has become harder to avoid. But the tricky thing is that people usually don’t realize when they’ re oversharing. The problem can only be triggered by our friends and family. A survey showed that every two in three people in the US think their friends share too much on social media.
Oversharing can have negative impacts. For instance, it can put your personal information at risk. When you update your status, or simply recall an experience on social networking sites like WeChat, chances are that you are revealing critical personal information.
According to a survey by Visa Canada, 45% of people aged 18-34 “overshare” their financial information online. “Young people shared payment card information via e-mail, loaned out their cards, and didn’t keep their PIN confidential,” reported CBS. This behavior mirrors similar habits of sharing personal information on social media sites. They’re really not totally aware of who has access to this information and who else can be seeing this information and what could be done with it.
“Oversharing contributes to a larger culture in which such behavior is considered acceptable or even desirable,” said Seidman, associate professor at Albright College in the US. Elizabeth Bernstein, a US-based educator, said that “the great increase of overshare is partially because of the wild use of social media as a subconscious attempt to control anxiety. We actually use a lot of mental energy trying to manage the other person’s impression of us by oversharing.”
Moreover, oversharing online can damage effective communication in real life. “Having such easy access to so many people makes communication superficial,” said Chen, a psychologist at South China Normal University. “In the end, the lack of deep communication hurts strong social bonds, particularly friendships.”
33.Why is oversharing hard to avoid
A.Most people have the habit of oversharing on social media.
B.Close friends and family members are eager to know our updates.
C.Social media welcome oversharing to make profits.
D.Most people are unaware of the problem of oversharing.
34.What does the author think of oversharing
A.Acceptable. B.Desirable. C.Disturbing. D.Dangerous.
35.How did the author support his/her argument
A.By sharing his/her personal experience. B.By analyzing advantages and disadvantages.
C.By giving experts’ opinions and research findings. D.By presenting some classic cases in history.
36.What message does the author seem to convey in the text
A.Trying to avoid oversharing on social media. B.Sharing personal information on social media.
C.Updating your status constantly on social media. D.Communicating deeply on social
外刊精选答案
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.sensation英 [sen se n] 美 [sen se n] n. 轰动，引发轰动的人或事
2.growing英 [ ɡr ] 美 [ ɡro ] adj. 逐渐增长的
3.advertising英 [ dv ta z ] 美 [ dv rta z ] n. 广告业务
4.nascent英 [ ne s nt] 美 [ ne s nt] adj. 处于萌芽状态的
5.flock to英 [fl k] 美 [flɑ k] v. 成群结队，蜂拥而至
6.generate英 [ d en re t] 美 [ d en re t] v. （本文） 赚钱
7.upmarket英 [ p mɑ k t] 美 [ pmɑ rk t] adj. 高级的，高档的
8.commercialise英 [k m la z] 美 [k m r la z] v. 使……商业化
9.niche英 [ni ] 美 [n t ] n. （本文）商机
10.chaotic英 [ke t k] 美 [ke ɑ t k] adj. 混乱的
【词块学习】
请从文章中找到下面中文相对应的文词块。
1.Instagram-like类似Instagram的
2.makes first profit开始创造利润，开始实现盈利
3.retail giant 零售巨鳄
4.e-commerce titan 电商巨头
5.lead to导致，通向
6.bring in revenues赚钱
7.bring in 挣（钱）
8.user base用户群体
9.the bulk of something大部分的某样东西，某样东西的大多数部分
10.upmarket restaurant 高级餐厅
11.downmarket adj. 低档、低端的
12.struggle to do something做某事有点艰难、吃力
13.quiet luxury低调的奢华感
14.hawk goods叫卖、兜售货品
15.lure in吸引……进来
【全文翻译】
与Instagram类似的中国应用小红书，首次实现盈利
中国轰动性的社交媒体应用小红书，靠着不断上涨的人气首次实现盈利——这款类似Instagram的平台通过广告和新兴电商业务获得收入。
小红书（直译成英文的话是“little red book”）很受中国年轻女性的欢迎，她们很多人会到这个平台获取旅游、美容和生活方式的建议。同时它也在扩大男性用户群体。该应用服务的主要收入来自广告，但它也一直拓展着电商功能——网红们会通过直播和短视频带货。
小红书比其他主要竞争对手（例如字节跳动旗下的抖音和快手）享有更高端的声誉。但即便如此，它仍然难以将平台提供的服务商业化，因为用户往往会在小红书上找到相关产品的建议后，转而去阿里巴巴旗下的淘宝和天猫电商平台下单。
然而，上海社交媒体咨询公司Wai social的创始人奥利维亚·普洛特尼克(Olivia Plotnick)表示，在过去一年里，小红书已经在“慢直播”领域找到了商机——网红们通过一种“平和缓慢”的推销方式，抓住了“静奢风”的潮流趋势。普洛特尼克补充道，小红书和淘宝不同，淘宝上的网红们通常是在“混乱的”、马拉松式的直播带货中，靠大幅折扣吸引消费者。
拓展练习阅读理解参考答案
33.D 34.D 35.C 36.A