北师大版（2019）选择性必修 第二册Unit 6 The Media课件（10份打包）

(共25张PPT)
Period Three Lesson 1 (2)　[语言集释　练透基础]
UNIT 6 THE MEDIA
文本
目
录
语言知识研磨
01
学习效果验收
02
课时分层作业
03
CONTENTS
语言知识研磨
01
1.[教材原句P52]Reading a book and watching a film are two very different experiences, but it's normal to have high expectations when a film of a favourite book is made.读一本书和看一部电影是两种截然不同的经历，但当一本最喜欢的书改编成电影时，人们会有很高的期望，这是正常的。
expectation n．期望，预料；期待的事物
(1)against/contrary to expectations 出乎意料(与预期相反)
beyond expectations 出乎意料(好于预期)
above/below expectations 高于/ 低于预期
in expectation of 期待；指望
(2)expect vt.期待，预料
expected adj.预期的，预料之中的
expectant adj.期待的；预期的；期望的
[即学即练]
单句语法填空 /完成句子
(1)The children waited patiently in expectation ________ the magician.
(2)My parents had __________(expect)me to perform well.When the match was over，I saw their __________(expect) faces.I felt ashamed，for I failed to live up to their _____________． (expect)
(3)Obama's winning the Nobel Peace Prize was _______________________________ (出乎许多人的预料).
(4)The number of people who attended the ceremony is _______________(低于预期).
(5)He helped me out ________________(期望)nothing.
of
expected
expectant
expectations
beyond many people's expectations
below expectations
in expectation of
2．[教材原句P52]There are many times I have been pessimistic about or even disappointed by a film of a book I love.很多时候，我对一部我喜欢的书的拍成的电影感到悲观甚至失望。
pessimistic adj.悲观的
(1)be pessimistic about/that...对……悲观
(2)optimistic adj.乐观的
be optimistic about/that...对……乐观
optimist n．乐观主义者
pessimist n．悲观主义者
optimism n．乐观主义
pessimism n．悲观主义
optimistically　adv.乐观地
pessimistically　adv.悲观地
[即学即练]
单句语法填空/完成句子
(1)I think you're being far too ___________(pessimism).
(2)The President says she is optimistic ________ an agreement can be worked out soon.
(3)There is no reason to ___________________(对……悲观) the future.
pessimistic
that
be pessimistic about
3．[教材原句P52]Since a typical film is only around two hours long, it becomes a question for screenwriters to decide what is appropriate for the screen and what to leave out.因为一部平常的电影只有两个小时左右，对于编剧们来说，决定什么适合银幕，什么应该删除就成了一个问题。
appropriate adj.恰当的；合适的
(1)appropriate adj.恰当的，合适的
be appropriate for/to适合……
It is appropriate (for sb.)to do sth.(对某人来说)做某事是合适的。
It is appropriate that...(should)do...……是合适的。
(2)appropriately adv.恰当地，合适地
[即学即练]
完成句子
(1)We need to ensure that the teaching they receive ________________(适合) their needs.
(2) ________________(……是不合适的) for us to attend a formal wedding with sports clothes.
(3) ________________(……是合适的) you should write a letter to your teacher.
一句多译
(4)我们从这里开始旅行看来是合适的。
→____________________________________________________________________
→____________________________________________________________________
is appropriate to/for
It isn't appropriate
It's appropriate that
It seemed appropriate for us to begin our journey here.
It seemed appropriate that we should begin our journey here.
4．[教材原句P53]CGI(Computer Generated Image) technology has had a huge impact on the film industry.电脑生成动画技术对电影产业有重大影响。
generate vt.产生，创造
(1)generate electricity 发电
generate heat/power 产生热量/动力
generate new ideas 产生新想法
(2)generation n．产生；一代
future generations后代
from generation to generation世世代代
generation gap 代沟
[即学即练]
完成句子
(1)People use coal to heat the house and ________________.
人们使用煤炭来给房子取暧和发电。
(2)We need someone to ____________________.
我们需要有人出新主意。
(3)These personality traits get passed on _________________________.
这些性格特征代代相传。
(4)________________ may result from differences in thought and consciousness .
代沟可能产生于不同的思想意识。
generate electricity
generate new ideas
from generation to generation
Generation gap
5．[教材原句P53]And possibly the best proof of a successful adaptation is the James Bond series, the majority of which has been adapted from the 007 novels of Ian Fleming.可能最好的例子是詹姆斯·邦德系列，该系列的大部分作品都改编自伊恩·弗莱明的《007》小说。
proof n．证明
(1) there is proof that...　有证据证明……
(2) prove v．证明
prove that clause证明……
It's proved that...已经证实……
prove (sb./sth.)(to be)＋n./adj.证明某人/某物……
[即学即练]
完成句子
(1) ___________________ this man stole your purse.
没有证据证明这个男人偷了你的钱包。
(2)The businessman ________________(证明是) kind and generous.
(3) ___________________ (已经得到证实) eating vegetables in childhood helps to protect you against serious illnesses in later life.
(4)—Why was Professor Smith unhappy recently
—Because the idea he stuck to ________________ (证明是错误的).
There is no proof that
proved to be
It has been proved that
proved wrong
6．[教材原句P53]Some books are just too difficult to be adapted for technical reasons, although films like The Life of Pi are changing this idea.一些书仅仅由于技术原因很难改编，尽管像《少年派的奇幻漂流》这样的电影正在改变这一观念。
【句式分析】　本句中too...to...是不定式作结果状语。
用于“主语(物)＋系动词＋形容词＋to do” 常用的形容词有easy，difficult，hard，cheap，expensive，fit，comfortable，heavy，good，important，impossible，dangerous等。
[即学即练]
单句语法填空/完成句子
(1)Group activities will be organized after class ____________(help) children develop team spirit.
(2)We are never too old ____________(learn).
(3)I stopped the car ____________(take)a short break as I was feeling tired.
(4)We were very puzzled _______________(一个人也没有) there.
(5)We _____________________(吃惊地发现)the temple still in its original condition.
(6) _______________________________(早晨的空气呼吸起来很清新)that he gets up early every day.
(7)We found that the chair _______________________(坐上去很舒服).
to help
to learn
to take
to find nobody
were astonished to find
The morning air is so good to breathe
was comfortable to sit on
单句写作
(8)乔治战后回来，却被告知他的妻子已经离开了他。
______________________________________________________________________
George returned after the war，only to be told that his wife had left him.
学习效果验收
02
Ⅰ.单词拼写
1．The doctors are __________(悲观的)about his chances of recovery from the severe injury.
2．Jane Austen's “Pride and Prejudice”is a ________(名著)of English literature，which is popular among people around the world.
3．I have been writing a ________(小说)which is based on a real story and it will be ready early next month.
4．Charles Dickens stands out as a literary ________(评论家)of the injustices of the society in the 19th century.
5．He was refused a mortage(按揭贷款)because he had a bad credit ________(等级).
pessimistic
classic
novel
critic
rating
6．As for the present，I recommend that you select some well designed ones and they should not be necessarily expensive but ____________(合适的).
7．Part of the movie's success lies in the strength of the supporting ________(全体演员).
8．At the moment，it is not possible for us to give you a ________(明确的)answer to your application.
9．The new device can ___________(产生)more power to accelerate(加快)the speed of the train.
10．The English ________(版本)of the book is boring—perhaps it has lost something in translation.
appropriate
cast
definite
generate
version
Ⅱ.单句语法填空
1．Contrary to general ____________(expect)，he announced that only one candidate got approval.
2．Besides working as a political leader，he also writes ________(novel)in his spare time.
3．Do you think the film ____________(adapt)was faithful to the classic book
4．Fire danger ________(rate)system has already been an available tool for modern forest fire management.
5．Now try to __________(visual)in your mind what liberty will look like，maybe doing whatever you like to do.
expectations
novels
adaptation
rating
visualise
6．What you wear should be up to date and clean，and must ___________(definite)fit well.
7．Don't you think the ghost writer should ask this young man some ___________ (technique)questions
8．That is why there are many ________(version)of the complicated story.
9．Many ________(proof)show that outline plays an important role in writing compositions.
10．In the country，more than one quarter of alternative energy ____________ (generate) from coal burning.
definitely
technical
versions
proofs
generated
Ⅲ.选词填空
attitude to；spring to mind；be taken from；leave out；fall down；have an impact on；adapt to；take...into consideration
1．He hadn't been asked to the party and was feeling very ________________．
2．The world will be different, and we will have to be prepared to ________________ the change.
3．His name doesn't ________________ immediately.
4．Society begins to ___________________ the developing child.
5．The plan ________________ because it proved to be too expensive.
6．The following extract ________________ her new novel.
7．Scientists have a fairly negative ________________ the theory.
8．The candidates' experience and qualifications will _____________________ when the decision is made.
left out
adapt to
spring to mind
have an impact on
fell down
is taken from
attitude to
be taken into consideration
Ⅳ.完成句子
1. ___________， the role Jake plays in this film doesn't _____________________， though he is one of my favourite actors.
老实说，尽管杰克是我最喜欢的演员之一，但他在这部电影中饰演的角色并没达到我的期望。
2．The river is __________________．
这条河太宽了，孩子们游不过去。
3. __________ what he said _____________________her success.
他说的对她的成功有很大影响。
4．He held a negative ___________________________a play of the same title.
他对改编自一部同名戏剧的电影持否定的态度。
5. ________________they didn't ________________________________．
显然，他们没有把所有因素考虑在内。
To be honest
live up to my expectations
too wide to swim across
It was
that had a great impact on
attitude to the film adapted from
It was clear that
take everything into consideration
课时分层作业
03
点击进入Word
谢 谢 观 看(共25张PPT)
Period Eight　Writing Workshop & Reading Club 1 & Reading Club 2 (2)
UNIT 6 THE MEDIA
文本
目
录
语言知识研磨
01
学习效果验收
02
课时分层作业
03
CONTENTS
语言知识研磨
01
1．[教材原句P62]The owner of the castle is an abnormal creature, half man，half beast, who tells the trader—either one of his daughters replaces him as a prisoner in the castle, or he will die.城堡的主人是一个不正常的生物，半人半兽，他告诉商人，或者他的女儿中的一个代替他成为城堡里的囚犯，或者他将会死。
abnormal adj.不正常的
(1)normal adj.& n.　正常(的)
above/below normal 在通常标准之上 / 之下
return to normal 恢复正常
It be (ab)normal(for sb.) to do sth.(对某人来说)做某事是(不)正常的。
(2)normally adv.通常；正常地
[即学即练]
完成句子
(1) ___________________ after such a long trip.
经过这样的长途旅行之后感到累是正常的。
(2)Everything seemed to __________________________ the frightening explosion.
可怕的爆炸事故过后不久，一切好像恢复了正常。
It's normal to feel tired
return to normal shortly after
2．[教材原句P62]Beauty offered to replace her father and be trapped in the castle.美女主动提出代替她的父亲被困在城堡里。
trap vt.困住，使陷入危险中n.[C]陷阱；圈套；困境
(1) be trapped in 困在……中；陷入……中
trap sb.into(doing)sth.诱使某人做某事
(2)lay/set a trap(for sb.)(给某人)设下圈套
fall/walk into a trap 落入圈套
[即学即练]
完成句子
(1)She had _____________________ and he had walked straight into it.
她给他设下圈套，他就径直钻了进去。
(2)By clever questioning they ________________________________(诱使他说实话).
单句写作
(3)午夜，他们终于救出了困在山谷中的游客。
______________________________________________________________________
set/laid a trap for him
trapped him into telling the truth
At midnight they finally rescued the tourists who were trapped in the valley.
3．[教材原句P62]In one vivid scene, Beauty looks in the mirror and her face is transformed into the Beast's.在一个生动的场景中，美女照镜子，她的脸变成了野兽的脸。
transform vt.使转化，使改观
(1)transform...(from...) into...把……(从……)变成……
transform...with...用……来改变……
(2)transformation n．转变，转化
(3)同义词：change/turn/convert...to/into...把……转变为……
[即学即练]
单句语法填空
(1)They successfully transformed the company ________ a global one.
(2)The movie transformed her almost overnight ________ an unknown schoolgirl into a superstar.
(3)Some children undergo a complete ____________ (transform) when they become teenagers.
单句写作
(4)他们已经把旧火车站改造成了一个艺术画廊。
______________________________________________________________________
into
from
transformation
They have transformed the old train station into an art gallery.
4．[教材原句P62]For example, the whispering furniture is as frightening as anything in modern films.例如，窃窃私语的家具像现代电影中的任何东西一样令人害怕。
frightening adj.令人害怕的
(1)frighten vt.使惊吓
frighten sb.into doing sth.吓得某人做了某事
frighten sb.out of doing sth.吓得某人不敢做某事
frighten sb.to death.把某人吓得要死
(2)frightened adj.受惊的，害怕的
(3)fright n．惊吓
[即学即练]
单句语法填空
(1)On seeing the __________( frighten)scene，the little girl was so ___________ (frighten) that she burst out crying.
单句写作
(2)那条可怕的消息把他们都吓得要死。
______________________________________________________________________
frightening
frightened
The frightening news frightened all of them to death.
5．[教材原句P62]The film does, however, have its faults.不过，这部电影确实有缺点。
fault n．缺点；过错
be one's fault是某人的过错
be at fault有过错；有责任
find fault with对……不满，挑剔
[即学即练]
完成句子
(1)It ____________that we were late.
我们迟到责任在他。
was his fault
(2)I think the owners are __________ for not warning us.
我认为业主没有提醒我们是有责任的。
(3)There was not a single thing about her that one could ________________．
在她身上找不出一点让人家说长道短的地方。
at fault
find fault with
6．[教材原句P66]I know you love your phone, but I wonder whether you are aware of just how much you use it.我知道你很喜欢你的手机，但我想知道你是否知道自己用了多少。
[句式分析]　本句为“wonder if/whether...” 表示“想知道是否……”，此句型中 if 或 whether 引导宾语从句。该句型多用于口语中，表示有礼貌地询问某事或请求帮助。
(1)wonder ＋ wh 从句　想知道……
(2)(It's)No wonder(that)...……不足为奇，难怪……
(3)It's a wonder that...令人惊奇的是……
[即学即练]
完成句子
(1) ________________(我想知道是否)you can help me to calm the little boy down.
(2) ________________the boy set down 1，000 words during his trip to Mount Tai.
这个男孩在泰山之旅中记下了一千字，真令人惊叹。
单句写作
(3)我想知道接下来我们应该去哪儿。
______________________________________________________________________
(4)怪不得露西如此心烦意乱，她数学考试没及格。
______________________________________________________________________
I wonder if/whether
It is a wonder that
I wonder where we should go next.
It was no wonder/No wonder Lucy was so upset.She failed in the maths exam.
学习效果验收
02
Ⅰ.单词拼写
1．They announced the __________(撤退)of 12，000 troops from the area.
2．Understanding your own needs and styles of communication is as important as learning to__________(表达)your emotions.
3．The sea made a ________(壮丽的)backdrop to the garden.
4．However，life can be great when you are not busy finding ________(缺点)with it.
5．The numbers and statistics in this newspaper are real and ___________(吓人的).
6．I believe she would __________(使转化)me into a talker.
7．He concentrated on his work and didn't notice my ___________(出现).
withdrawal
convey
splendid
fault
frightening
transform
appearance
8．Each play has a ________(主题)or central idea which the playwright hopes to get across through dialogue and action.
9．A rescue worker risked his life saving two tourists who had been ________(困住)in the mountains for two days.
10．The dormouse is a shy，nocturnal ________(动物).
theme
trapped
creature
Ⅱ.单句语法填空
1．They insisted upon a __________(withdraw)of the statement and a public apology for their faults.
2．Last week，we ________(convey)some competitive argument against going back to the moon.
3．They had a ____________(frighten)experience when trapped in difficulty，but they were very courageous.
4．I don't want to participate in the discussion，but I suppose I'd better put in an ____________(appear).
withdrawal
conveyed
frightening
appearance
5．The woods were definitely designated an area of outstanding natural ________ (beautiful).
6．The government has decided to increase salaries for all civil ________ (servant).
7．He was ________ (trap) in an unhappy marriage.
8．The way in which we work has undergone a complete ______________(transform) in the past decade.
9．I was disappointed whenever the cook found fault ________ my work.
10．The __________ (normal) bleeding is your body's own red flag of danger.
beauty
servants
trapped
transformation
with
abnormal
Ⅲ.选词填空
take sth. seriously；wean oneself off；on alert；pay attention to；keep in contact with；be concerned about；chat with；have much in common；become aware of；every now and then
1．You will still want cigarettes，so _________________ them gradually.
2．As the monitor in your class, you want your words __________________．
3．It wasn't until her friend was badly hurt that Kerry ________________ her habit of finding fault.
4．Although they may appear dead，they sometimes spring up to attack，so always be __________．
wean yourself off
to be taken seriously
became aware of
on alert
5．The committee _____________________ players' behaviour，expecially arguing with referees.
6．Some ___________________ their friends via Internet while some send letters, postcards，or even photos.
7．I will ________________ them and do some housework.
8．It's high time that we ________________ developing a good reading habit as it can bring us enormous benefits.
9．As I mentioned，we ___________________ with your organisation.
10．Her mother was ironing clothes and ________________ she glared at her husband，who hid behind his newspaper pretending to read.
is concerned about
keep in contact with
chat with
paid attention to
have much in common
every now and then
Ⅳ.翻译句子
1. 一切考虑在内，我认为我们应该采纳他的建议。
______________________________________________________________________
2. 你应该认真对待这件事情而不是把它当作儿戏。
______________________________________________________________________
3．我想知道你是否还与这个嫌疑人保持联系。
______________________________________________________________________
4．被困在洞里的这只小狗和我的有很多共同之处。
______________________________________________________________________
5. 担心他，所以父母总是与他网上聊天。
______________________________________________________________________
All things considered, we should adopt his proposal.
You should take this matter seriously instead of treating it as a child's play.
I wonder if you still keep in contact with this suspect.
The dog trapped in the hole has a lot in common with mine.
Concerned about him, his parents always chatted with him online.
课时分层作业
03
点击进入Word
谢 谢 观 看(共19张PPT)
Period Seven　Writing Workshop & Reading Club 1 & Reading Club 2 (1)
UNIT 6 THE MEDIA
文本
目
录
必备知识落实
01
语篇重点突破
02
CONTENTS
必备知识落实
01
Ⅰ.单词匹配
(　　)1.beast　　　　　 A．n.仙子
(　　)2.fairy B．n.野兽
(　　)3.tale C．n.城堡
(　　)4.prince D．n.故事；传说
(　　)5.castle E．n.王子；亲王
(　　)6.withdrawal F．脱瘾；取款；取消
答案　1.B　2.A　3.D　4.E　5.C　6.F
Ⅱ.拓展词汇
1. ________ n．美；美人→beautiful adj.美丽的→beautify vt.美化
2. ________ n．仆人；佣人→service n．服务→serve v．服务；端上
3. ___________ n．外表，出现→appear vi.似乎；出现
4. ________ vt.使转化，使改观→transformation n．改变
5. ___________ adj.令人害怕的→frightened adj.感到害怕的→frighten vt.使害怕→fright n．害怕
beauty
servant
appearance
transform
frightening
Ⅲ.补全语块
1．treat...________ ...把……看作……
2．be trapped ________被困在……
3．every now and ________ 偶尔，有时
4．keep ________ contact with...与……保持联系
5．________alert 保持警惕
6．chat ________ 与……聊天
7．have much ________ common with 与……有很多共同之处
8．wean oneself ________使自己摆脱/戒掉……
as
in
then
in
on
with
in
off
Ⅳ.完成课文原句
1. _________________， though, it must be one of the most beautiful and splendid films __________________．
但从各方面来看，这一定是有史以来最美丽、最精彩的电影之一。
2．Although it has _____________________________________ in this version, it speaks to people of all ages.
虽然在这个版本中既没有可爱的角色，也没有美妙的歌曲，但它能与所有年龄段的人交流。
3．You may not realise this, but ____________________________________， you check your phone.
你可能没有意识到这一点，但只要你感到有点无聊，你就检查你的手机。
All things considered
ever made
neither cute characters nor wonderful songs
whenever you feel even slightly bored
语篇重点突破
02
Ⅰ.文本结构理解
Reading Club 1
Newspaper and Magazine Readership is ________
TV and Film The most watched TV show UK—a __________ opera
US—a __________ series
Canada/India/New Zealand—a ________ event
Online 25% of all online time is spent on ____________．
1 million minutes of video is ____________ or downloaded.
declining
soap
drama
sports
social media
uploaded
Reading Club 2
The reason why Mum writes a letter to Max. Max uses his phone too much— ___________ checking his phone
◆WingdingsuApHaving a family ________
◆WingdingsuAp ________ to him
◆WingdingsuApHe feels slightly ________．
Max's promise ◆WingdingsuApTry to use his phone ________．
◆WingdingsuApDon't look at it during ______．
constantly
meal
Talking
bored
less
dinner
Ⅱ.根据文本内容选择正确选项
Reading Club 1
1．What kind of newspaper is the most popular in the UK
A．A car magazine. B．A TV listings magazine.
C．A cooking magazine . D．A sports magazine.
2．What can you infer from the passage
A．Newspaper circulation is on the decrease.
B．People in most countries like to watch a sports event.
C．Young teenagers spend more than 4 hours online.
D．Social media takes up the most time.
3．According to the facts and figures, what changes have taken place
A．Mass media has taken the place of newspaper.
B．Different countries like different programmes.
C．The trends are becoming more digital based.
D．Young teenagers abandon themselves to chatting online.
答案　1.B　2.A　3.C
Reading Club 2
1．Why does Mum write a letter to Max
A．Mum thinks Max uses his phone too much.
B．Mum doesn't like sending e mails.
C．Mum wants to complain something to Max.
D．Mum has had “nomophobia”．
2．How did Max feel about receiving a letter from his Mum
A．Funny.　　　　　　 B．Odd.
C．Touched. D．Delighted.
3．What can you infer from the letter from hi Mum
A．Addicted to his phone, Max is suffering nomophobia.
B．Mum had a quarrel with Max about using his phone.
C．Mum is concerned about Max.
D．Mum considers Max's behaviour impolite.
4．What does Max promise to do
A．He promised to lose contact with his friends.
B．He promised to spare more time to have a face to face conversation with his parents.
C．He promised to try to use his phone less and don't look at it during dinner.
D．He promised to get rid of his phone completely.
5．Which words can best describe his Mum
A．Concerned and serious.
B．Concerned and sensible.
C．Wise and serious.
D．Humorous and weird.
答案　1.A　2.B　3.C　4.C　5.B
Ⅲ.课文语法填空
Beauty and the Beast, 1.________(direct)by Jean Cocteau，is based 2.____the fairy tale by Madame Le Prince de Beaumont.Beauty is one of the three 3.________ (daughter)of a French trader.One day，Beauty's father gets lost in the forest，but finds a strange castle，which he enters, 4.________(look)for help.The owner of the castle is 5.________ abnormal creature，who atells the trader—either one of his daughters replaces him as a prisoner in the castle，or he will die.Beauty offers 6._________(replace)her father.In the end，she discovers the Beast is not as awful and cruel 7.________he seems.
The film deals 8.________the theme of appearances in a very interesting and clever manner. In one vivid scene，Beauty looks in the mirror and her face 9._____________ (transform) into the Beast's .Beauty and the Beast converys a message 10.________should be clear to all of us—you shouldn't judge a book by its cover.
directed
on
daughters
looking
an
to replace
as
with
is transformed
that
Ⅳ.长难句分析
1．It must seem a little odd to get a letter from your own mother whom you see every day, but I hope you will read this and take what I have to say seriously.
[句式分析]　本句是 but连接的并列句，前面的句子中，包含 it做形式主语而真正的主语是to get a letter from your own mother, whom you see every day是 your own mother的 定语从句，you will read this and take what I have to say seriously是hope的 宾语从句，what I have to say是take的 宾语从句。
[尝试翻译]　__________________________________________________________
_____________________________________________________
你收到每天都能见到的自己母亲的来信一定有点奇怪，但我希望你能读到这封信，认真对待我要说的话。
2．I have tried to talk to you about this, but whenever I ask you to put down your phone and look at me, you say “in a minute”．
[句式分析]　本句是 but连接的并列句， but后面的句子中又包含whenever引导的 让步状语从句。
[尝试翻译]　__________________________________________________________
______________________________________________________
我试着和你谈谈这件事，但每当我让你放下电话看着我时，你都会说“一会儿”。
谢 谢 观 看(共21张PPT)
Period Four Lesson 2　[疏通文脉　语篇探究]
UNIT 6 THE MEDIA
文本
目
录
必备知识落实
01
语言素养强化
02
学习效果验收
03
CONTENTS
课时分层作业
04
必备知识落实
01
Ⅰ.单词匹配
(　　)1.recording　 C．adj.高清晰度的
(　　)2.high definition F．n.大型公司；企业集团
(　　)3.corporation E．n.录制品
(　　)4.upload A.vi.& vt. (使)上载，上传
(　　)5.witness D．vt. 亲身经历；目击
(　　)6.spot B．n. 地点
答案　1.E　2.C　3.F　4.A　5.D　6.B
Ⅱ.拓展词汇
1. __________ vi.& vt.为……做广告→advertising n．广告(业)→advertisement n．广告；广告活动；广告宣传→advertiser n．广告商
2. __________ adj.互动的，交互的；合作的→interaction n．互动
Ⅲ.补全语块
1．make a recording ________ 录制……
2．all ________ the world 全世界
3．cut ________ 切断，停止
4. ________ the spot 在现场
5. ________ work 上班
6．due ________ 由于，因为
advertise
interactive
of
over
out
on
at
to
语言素养强化
02
1．[教材原句P56]Fewer people and companies chose to advertise in the newspaper.选择在报纸上登广告的人和公司越来越少。
advertise vt.为……做广告
(1)advertise on TV/in a newspaper 在电视/报纸上登广告
advertise for 为征求……登广告
(2)advertisement n．广告
advertiser n．登广告者；广告商
The advertisers put some advertisements in the local paper to advertise their products.他们在当地报纸上刊登了一些广告来宣传他们的产品。
[即学即练]
单句语法填空/完成句子
(1)We should advertise ________ someone to look after the garden.
(2)Put an ______________ (advertise) in the local paper to sell your car.
(3)They ________________________(登广告宣传他们的新产品) in the local newspaper.
(4)We ________________________(在招聘志愿者).
for
advertisement
advertise their new product
are advertising for volunteers
2．[教材原句P56]Make a recording of a high definition video of an event, and upload it to the Internet by smartphone.录制活动的高清视频，并通过智能手机上传到互联网。
recording n．录制品
(1)make a recording of 录制……
(2)record v．& n．v.录制，录(音)，录(像)；记录，记载
keep a record of 把……记下来
hold/break a record 保持 / 打破纪录
set a(new)record 创造(新)纪录
(3)It is recorded that...据记载……
[即学即练]
单句语法填空/完成句子
(1)The weather centre keeps a record ________ the weather.
(2)It __________(record)that drug use was banned in that country，and that any participant would be punished.
(3)Scientists believe this to be the strongest hurricane ever __________(record).
(4)Listen to the lecturer carefully and __________________(把……记下来) what he says.
(5)The young man ________________ (创造了一项新纪录)at the sports meeting.
of
is recorded
recorded
keep a record of
set a new record
3．[教材原句P113]Some sites are bringing the news directly from the people who are experiencing or witnessing it, on the spot of a car accident for example.一些网站直接从经历或目击事故的人那里获取新闻，例如车祸现场。
A.witness n．& v．目击(者)，见证(人)
(1)a witness of……的目击者
witness to sth.某事的目击者
call sb.as a witness传召某人作证
bear/give witness to sth.为……作证
(2)vi.witness to 为……的证据，是……的迹象
[即学即练]
单句语法填空/完成句子
(1)Police are stepping up efforts to look for witnesses ________ the accident.
(2)He witnessed to ________ (see) the girl robbed.
(3)Anyone who ____________________( 目睹了这一事件) can contact the police.　
(4)Police found ________________(……的一名目击者) the traffic accident and asked her to ________________(作证).
to
seeing
witnessed the incident
a witness to
give/bear witness
B.spot n．地点；斑点，污渍 v．发现；注意到；看出
(1) on the spot当场，马上；在现场
(2)be spotted with沾满……的
spot sb.doing sth.发现某人在做某事
spot that...发现……
spot 用作动词时，其过去式、过去分词均为spotted。spotted 也可作形容词，意为“有花点的；有斑点的”，如：a spotted dog (一只身上有斑点的狗)。
[即学即练]
单句语法填空/完成句子
(1)We will go to Mount Tai，one of the most famous tourist ________(spot) in China.
(2)The travellers finally spotted smoke ________(come) out of the houses in the distance，which made them very excited.
(3)When the man was trying to break into the bank，he was caught by the police ________ the spot.
(4)He _____________________(被发现躺在) under the shade of a tree.
(5)The police were __________________(在现场) within a few minutes after the old man's phone call.
spots
coming
on
was spotted/seen lying
on the spot/scene
4．[教材原句P114]Ah, that must have happened before we had computers and the Internet.啊，那一定是在我们有电脑和互联网之前发生的。
【句式分析】　句中的“must have happened”表示对过去的肯定推测。
其它“情态动词 ＋ have done”用法归纳：
should have done 过去本应该做(而实际上未做)；
shouldn't have done 过去本不该做(而实际上做了)；
两者都含有责备或后悔的口气。
may/might have done(过去)可能做过
could have done(过去)本能够做而未做；(过去)可能做过
can't/couldn't have done(过去)不可能做过
needn't have done(过去)本没必要做而做了
[即学即练]
完成句子
(1)Tom，you are too lazy.You _________________(本该完成) the work yesterday.
(2)Look! Tom is crying.You ___________________(本不该无视) him on purpose.
(3)I _________________ (本没有必要担心)before I came to the new school，for my classmates here are very friendly to me.
(4)—Why are your eyes so red You ____________________________(不可能睡好) last night.
—Yeah，I stayed up late writing a report.
(5)Harry is feeling uncomfortable.He ____________________________(一定喝了太多)at the party last night.
should have finished
shouldn't have ignored
needn't have worried
can't/couldn't have slept well
must have drunk too much
学习效果验收
03
Ⅰ.单词拼写
1．The Government will allow them to __________ (为……做广告) on radio and television .
2．We have viewed the video ________ (录制品) of the incident.
3．Where would you like to ________ (上传) your video
4．A changing world has put pressures on the ___________ (大型公司).
5．This will make videogames more ____________ (互动的) than ever.
6．The ________ (目击者) was cross examined for over two hours.
7．He showed me the exact ________(地点) where he had asked her to marry him.
advertise
recording
upload
corporation
interactive
witness
spot
Ⅱ.单句语法填空
1．The __________(advertise)campaign reached a crescendo just before Christmas.
2．The amount spent on ___________(interact)advertising on television is still small.
3．The available evidence was corroborated by two independent _________(witness).
4．Hundreds of technical designs are __________(upload)every day and shared across the Internet.
5．It was definite that much of what they ________(record)was far from the truth.
6．James was called to see the producer and got the job ________ the spot .
7．He made one big mistake, and, as ________ result, lost his job.
8．I gave the homeowner a ________ (record) of the hunger screams of owl chicks .
advertising
interactive
witnesses
uploaded
recorded
on
a
recording
课时分层作业
04
点击进入Word
谢 谢 观 看(共33张PPT)
Period One　Topic Talk　[疏通文脉　语篇探究]
UNIT 6 THE MEDIA
文本
目
录
必备知识落实
01
语言素养强化
02
学习效果验收
03
CONTENTS
课时分层作业
04
1．A good newspaper, I suppose, is a nation talking to itself.—Arthur Miller一份好报纸，我想，就是一个民族在自言自语。——阿瑟·米勒
2．Many a small thing has been made large by the right kind of advertising.—Mark Twain许多小事情都是通过适当的广告而变大的。——马克·吐温
3．Film is one of the three universal languages, the other two: mathematics and music.—Frank Capra电影是三种通用语言之一，另外两种是数学和音乐。——弗兰克·卡普拉
Opening Page　[话题切入　金语激趣]
[单元主题语境]　人与社会——新闻媒体
【主题导入】
Daily Newspapers in Britain and the United States
Newspapers in Britain can be divided into the quality press(more
serious newspapers)and the popular press.Quality newspapers have
home and international news，and sports and cultural events.They also
carry financial reports，travel news and book and film reviews.
Popular newspapers are also known as tabloids.They have large headlines，a lot of big photographs and concentrate on news and events about famous people，and news about the British royal family.
The Times is the most famous of the quality newspapers.It began in 1785.It is read by important people such as politicians，lawyers and businessmen.The Sun，founded in 1964，is the most successful of the popular newspapers.Around four million people read it every day and it sells more than any other daily newspaper.
In the United States，newspapers usually have the name of the city where they are produced(for example，The New York Times).You can buy the bigger ones all over the country.The U．S. also has a lot of tabloid newspapers，such as The New York Daily News，which are similar to British tabloids.
[词块积累]
1.financial adj.金融的，财政的
2.tabloid n．小报
3.headline n．(报纸的)标题
4.royal adj.皇室的
[阅读思考]
1.How many kinds of newspaper in Britain
_____________________________________
The quality press and the popular press.
2.What is the most famous of the quality newspaper
A ． The Times.
B ． The Sun.
C ． The New York Times.
D ． The New York Daily News.
答案　A
必备知识落实
01
Ⅰ.单词匹配
(　　)1.microblogging A．adv.因此
(　　)2.hence B．n.用微博分享，传播信息
(　　)3.via C．n.锦标赛
(　　)4.candidate D．n.纲要；外形
(　　)5.outline E ．adv.确实如此；精确地
(　　)6.precisely F．n.候选人；考生
(　　)7.tournament G ．prep.通过……传送
答案　1.B　2.A　3.G　4.F　5.D　6.E　7.C
Ⅱ.拓展词汇
1. ________ adj.经济(上)的→economy n．经济→economical adj.节俭的
2. ________ adj.政治的；政府的→politics n．政治→politically adv.政治上
3. ________ adj.各种各样的→diversity n．多样性
4. ________ n．选举→elect v．选举
5. ________ n．新闻报道；覆盖范围→cover vt.覆盖；报道
6. ________ vt.解释；v.口译→interpretation n．解释；口译
7. ________ n．混合→mix vt.混合→mixed adj.混合的；复杂的
8. ________ vt.查阅 vi.& vt.咨询；商议→ consultation n．咨询→consultant n．顾问
economic
political
diverse
election
coverage
interpret
mixture
consult
Ⅲ.补全语块
1. ________ be honest 说实话
2. ________ a daily basis 每天
3．catch up ________ 时候得到关于……的消息
4．figure ________ 弄明白；解决
5．on ________ other hand 另一方面
to
on
on
out
the
语言素养强化
02
1．[教材原句P50]updates on election campaigns and candidates 关于竞选活动和候选人的更新
election n．选举
(1) the general election大选
(2) elect sb.(to be/as) 选举某人为……
elect to do sth.选择，决定做某事
[即学即练]
单句语法填空/完成句子
(1)It's impossible to predict the outcome of the general ________(elect).
(2)He ____________________judge in the fall of 1991.
1991年秋他当选为法官。
(3)Increasing numbers of people ________________ from home nowadays.
现在越来越多的人选择在家上班。
election
was elected (to be/as)
elect to work
2．[教材原句P50]news coverage of political debates 政治辩论的新闻报道
debate n．& vi.& vt.讨论，辩论
(1)under debate 在辩论中，在讨论中
a heated/lively debate 一场激烈的/ 热烈的争论
(2)debate (sth.)with sb.同某人辩论 / 讨论(某事)
debate on/about sth.辩论 / 讨论某事
debate ＋wh 从句　讨论……
debate ＋疑问词 ＋ to do　讨论……
[即学即练]
单句语法填空/完成句子
(1)The students had a heated debate __________ whether the cultural relic was worth rebuilding.
(2)We debated ________ them on the question till late into the night.
(3)After years of ____________(激烈的争论)，gray wolves were reintroduced to Yellowstone National Park.
(4)The bill is ____________(讨论中)and hasn't been passed yet.
(5)We __________________________(正在讨论如何装修)our new house.
on/about
with
heated debate
under debate
are debating how to decorate
3．[教材原句P50]There is so much diverse information available.有那么多不同信息可用。
available adj.可获得的；可用的；有空的
be available to sb.对某人来说是可使用的/可获得的
be available to do sth.可用来做某事；有空去做某事
be available for 可用于；有空于……
[即学即练]
单句语法填空/完成句子
(1)The director was not available ________comment.
(2)Since 1978, the amount of money ______________ books has fallen by 17%.
自1978年以来，可用于采购图书的经费已经减少了17%。
(3)The authority must make suitable accommodation ____________________．
当局必须给这个家庭提供适当的食宿条件。
for
available to buy
available to the family
4．[教材原句P50]figure out what to acknowledge and what to dismiss 弄清楚承认什么，否定什么
A.acknowledge vt.承认
acknowledge后不跟动词不定式而要跟动名词作宾语，所以表达“承认做过某事”用acknowledge doing sth.或acknowledge having done sth.，但不能用acknowledge to do sth.。
[即学即练]
完成句子
(1)He ____________________ an excellent goalkeeper.
他也被公认为是一名出色的守门员。
一句多译
(2)他们拒不承认失败。
→____________________________________________________________________
→____________________________________________________________________
→____________________________________________________________________
→____________________________________________________________________
is also acknowledged as
They refused to acknowledge defeat.
They refused to acknowledge that they were beaten.
They refused to acknowledge themselves beaten.
They refused to acknowledge having been defeated.
B.dismiss vt.否定；解雇；解散；驳回
dismiss sb./sth.as sth.对某人或某物不予考虑
dismiss sb.from sth.把某人从……(职位)解雇
dismiss sb.for sth.因某事而解雇某人
[即学即练]
单句语法填空/完成句子
(1)He just laughed and dismissed my advice ________ impractical.
(2)The employee was dismissed ________ his post last week.
(3)He was dismissed from his job ________ his careless mistakes.
(4)The professor ________________ a dreamer.
人们认为这位教授是个空想家而不予理睬。
as
from
for
was dismissed as
5．[教材原句P112]Well，that's difficult to say it's a mixture of both.这很难说，两者兼而有之。
mixture n．混合物；混合
(1)mix v．(使)混合，融合；调配，配制
mix...with/and...把……与……混合/融合
mix...into...把……掺入……
mix...up 混合，搅匀；混淆，弄混；弄乱；使糊涂
mix...up with...把……和……弄混
(2)mixed adj.混合的；复杂的
[即学即练]
单句语法填空/完成句子
(1)The final step is to mix the milk ________ the egg.
(2)Our chemistry teacher mixed a strange liquid ________ water.
(3)She is mixing the ________(mix) of flour and water.
(4)His music __________________________ (融合了爵士乐和古典音乐) styles.
(5)I always ________________(把他和……弄混)his brother.They look so much alike.
with
into
mixture
mixes jazz and/with classical
mix him up with
6．[教材原句P112]I consult the Internet to research things for school, to better understand complicated issues by finding alternative opinions on the subject and even to do fun things like watching Ping Pong tournaments.我上网是为了研究学校里的事情，为了更好地理解复杂的问题，我在这个问题上寻找不同的观点，甚至做一些有趣的事情，比如看乒乓球比赛。
alternative adj.(仅用于名词前)可供替代的，可供选择的 n．可供选择的事物
(1)alternative energy 替代性能源
alternative ways /approaches/methods 其他的方法
alternative suggestions 可供选择的建议
(2)have no alternative/choice but to do...除做……之外别无选择
[即学即练]
单句语法填空/完成句子
(1)The police had no alternative but ____________(set)the man free without enough evidence.
(2)If our freedom of movement is limited，legal action will be ___________________ (我们唯一的选择).
(3)________________(排放) of greenhouse gases, many countries are increasing the use of natural gas, wind and other forms of ________________(替代性能源).
(4)The criminal ___________________ (除……外别无选择)to tell the truth of his crime.
to set
our only alternative
To reduce emission
alternative energy
had no alternative but
学习效果验收
03
Ⅰ.单词拼写
1．We have the concept that smoking is bad for health.________(因此)，I am determined to help my father to give up smoking.
2．We should have the ability to work effectively with other people in ________(各种各样的)environments.
3．It is analysed that the media played an important part in the last ________(选举).
4．The ____________(运动，活动)is intended to educate the public to protect the environment.
5．Most media ________(新闻报道)disapproves of the travellers' lifestyle and values.
6．After a long ________(辩论)，Congress approved the proposal.
Hence
diverse
election
campaign
coverage
debate
7．Our up to date model is already on the stocks and will be ________(可获得的)in the spring.
8．She couldn't speak the complicated language so her children had to _________(解释) for her.
9．We listened to the news with a ___________(混合)of surprise，horror and disappointment.
10．The only practicable ____________(可供选择的事物)is to solve the complicated problem first.
available
interpret
mixture
alternative
Ⅱ.单句语法填空
1．In fact，cultural ________(diverse)makes our world so rich and colorful.
2．The trend，then，was toward the “penny paper”—a term referring to papers made widely available ____________ the public.
3．You can't imagine what difficulty the freshmen had ___________(consult)the French dictionary.
4．Out of _____________(economy) considerations，the most economical way to get airline tickets is to book them half a year before the departure time.
5．When dealing with some ________(politics)problems，we should stick to the rules and be flexible as well.
diversity
for/to
consulting
economic
political
6．This candidate has far more chances of winning the ________(elect)than the one recommended by the organizer.
7．She tried to dismiss all sadness ________ her mind and cheer up.
8．It allows consumers ________________(purchase)foods they like with the confidence that they are safe and of good quality.
election
from
to purchase
课时分层作业
04
点击进入Word
谢 谢 观 看(共27张PPT)
Period Nine Grammar　[语法突破　精研细究]
UNIT 6 THE MEDIA
文本
目
录
语法专项突破(Grammar 1)
01
学习效果验收(Grammar 1)
02
课时分层作业
05
CONTENTS
语法专项突破(Grammar 2)
03
学习效果验收(Grammar 2)
04
语法专项突破
01
1．CGI(Computer Generated Image)technology has had a huge impact on the film industry.________ allowed the previously unfilmable to become a reality.
2．One may think that ________ is the book writer who is in the best position to do film adaptations.
3．This can actually be a disadvantage because they may be too close to the material and find ________ difficult to adapt to a new form.
4．In this situation, ________ is clear that viewers will not be disappointed!
Grammar 1　it的用法
It
it
it
it
1．it用作代词
(1)指代前文已提及的事物，以避免重复，可用作句子的主语或宾语。
The train has arrived.It arrived half an hour ago.火车到了，它是半小时前到的。
I can't find my watch；I must have lost it.我找不到手表，我一定把它给丢了。
(2)指代性别不明的婴儿或未知的人(由于某种原因而不知对方是谁)。
The baby is crying；maybe it's hungry.那个婴儿在哭，可能是饿了。
—Who's knocking at the door？谁在敲门？
—It must be my brother.一定是我弟弟。
(3)指时间、天气、距离、自然现象、环境等。
According to the weather report，it's going to rain today.据天气预报，今天有雨。
—How far is it to that school？到那所学校有多远？
—It is about three miles.三英里左右。
It was then five degrees below zero.当时是零下5度。
2．it用作形式主语：当从句、动词不定式短语或v. ing短语作主语时，为了避免头重脚轻，往往把主语放在谓语之后，再用it作形式主语来指代后面的真正主语。常用it作形式主语的句型有：
(1)It＋be＋形容词＋主语从句。该句型中常用的形容词有necessary，strange，likely，uncertain，natural等。
It is uncertain whether he can come to Mary's birthday party or not.他能否参加玛丽的生日聚会还不确定。
(2)It＋be＋名词(词组)＋主语从句。该句型中常用的名词(词组)有a fact，a pity，a shame，an honour，no wonder等。
It's a pity that you missed the exciting football match！你错过了那场令人兴奋的足球比赛，真遗憾！
(3)It＋be＋过去分词＋主语从句。该句型中常用的过去分词有announced，thought，hoped，decided，reported，said，known等。
It is reported that 16 people were killed in the accident.据报道，在这起事故中有16人丧生。
It is not yet decided who will perform the operation on the patient.谁给病人做手术没有决定下来。
(4)It＋be＋形容词(＋for/of sb.)＋动词不定式(短语)。该句型中介词for和of的选用规则：如果形容词描述的是不定式所表示的动作的特征的，如difficult，easy，hard，important，dangerous等，用for；如果形容词是描述人的性格、品质，如kind，good，nice，clever等，则用of。
It is interesting to play with snow in winter.冬季里玩雪是很有趣的。
It's important for us to keep the water clean.保持水的清洁对我们来说是很重要的。
It's really kind of them to let us use their pool.他们让我们使用他们的游泳池，真是太好了。
(1)该句型中连系动词be也可换用其他连系动词，如feel，seem等
It feels good to be home！回家的感觉真好！
It seems reasonable to ask students to buy a dictionary.让学生买一本字典似乎是合理的。
(2)该句型中形容词也可换用名词(短语)，如one's turn/duty，a pleasure，and honour等。
It's a good habit to get up early and go to bed early.早睡早起是好习惯。
It's a pleasure to walk around a strange city.在一个陌生的城市里散步是一种乐趣。
(5)It＋be＋名词(词组)＋v. ing。该句型中常用的名词(词组)有no good，no use等。
It is no use arguing about the matter with him.跟他争论这件事是没有用的。
(6)It＋动词＋宾语＋that从句
It worried me that my mother's eyesight was declining.母亲的视力在下降，这让我很担心。
(7)某些固定句型中it作形式主语。
It took me a week to finish reading the book.我花了一周时间读完这本书。
It cost me 260 yuan to buy the new watch.我买这块新手表花了260元。
It doesn't matter whether we go together or separately.我们一起去或是分开去都可以。
It never occurred to me that he might be in trouble.我怎么也没想到他会遇上麻烦。
3．it用作形式宾语：it作形式宾语时，常代替后面的动词不定式(短语)、v. ing(短语)或名词性从句、it作形式宾语时常用于以下情况：
动词不定式(短语)、v. ing(短语)或名词性从句作宾语时，如果后面带有宾语补足语，常用it作形式宾语，而把真正的宾语(动词不定式/动词不定式短语、v. ing/v. ing短语或名词性从句)放在宾语补足语的后面。常见的动词有make，think，find，consider，fell等。
To make it easier to get in touch with us，you'd better keep this card at hand.为了更容易与我们取得联系，你最好把这张卡片放在手边。
I think it no use buying books without reading them.我认为买书却不读是没有用的。
I find it important that people learn a foreign language.我发现人们学习一门外语是很重要的。
4．it用于强调句型：强调句的基本句型结构是：It＋is/was＋被强调部分＋that/who＋其他部分。
It is my mother who/that reminds me to get up on time every day.每天都是我妈妈提醒我按时起床。
It was Hemingway's novel The Old Man and the Sea that the boy wanted to read.这个男孩想看的是海明威的小说《老人与海》。
学习效果验收
02
Ⅰ.单句语法填空
1．They found ________ pleasant to work and live there.
2．Marty has been working really hard on his book and he thinks he'll have finished ________ by Friday.
3．The fact that she was a foreigner made ________ difficult for her to get a job in that country.
4．Someone is ringing the doorbell.Go and see who ________ is.
5．It is no use ____________(complain).We must clean up the kitchen before dinner.
6. ________ is said that body language accounts for 55 percent of a first impression while what you say just 7 per cent.
it
it
it
it
complaining
It
7．________ is often the case that anything is possible for those who hang on to hope.
8．I keep practicing even when I'm extremely tired.I find ________ hard to stop!
9．I hate ________ when she calls me at work—I'm always too busy to carry on a conversation with her.
10. ________ is Jane who has been living in London since she left China.
It
it
it
It
Ⅱ.同义句改写
1．They are likely to be fired by the company because of their fault.
______________________________________________________________________
2．To learn something about the use of “it” is necessary.
______________________________________________________________________
3．Whether you come or not doesn't interest me.
______________________________________________________________________
4．Trying to persuade him to go with us is a waste of time.
______________________________________________________________________
5．The children found some paintings in the cave．(强调划线部分)
______________________________________________________________________
It is likely that they are to be fired by the company because of their fault.
It is necessary to learn something about the use of “it”．
It doesn't interest me whether you come or not.
It's a waste of time trying to persuade him to go with us.
It was in the cave that the children found some paintings.
语法专项突破
03
用would/used to填空
1．Advertising agencies ________create a basic type of advertisement known as a commercial advertisement.
2．Classic advertisements ________ give information about finding certain products.
3．Advertising agencies ________ create this kind of advertising and it could be very effective.
4．Ideas that ________ work in the past genuinely are not as effective now.
would
used to
used to
would
1．used to与would的共同点
used to与would都可以用来表示过去经常性或习惯性的动作，常常可以换用。
When we were boys，we used to/would go swimming every summer.
小时候，每天夏天，我们都要出去游泳。
He used to/would spend every penny he earned on books.
过去，他通常把挣来的钱全花在买书上。
注意：would，used to都不能用来表示动作发生的具体频度或具体的一段时间。
2．used to与would的区别
would与used to的区别主要有以下几点：
(1)used to可指过去的状态或情况，would则不能。
School children used to know the story of how Abranham Lincoln walked five miles to return a penny he had overcharged a customer.(不能用would)
过去学校的孩子们都知道，亚伯拉罕林肯怎样步行五英里退还多收顾客一便土的故事。
Yet，he can't but remember China as it used to be.(不能用would)
然而，她不会不记得中国往日的这个地方。
(2)would 表示反复发生的动作，如果某一个动作没有反复性就不能用would，只能用used to。
From that day on，as soon as the dishes were gone and the table was cleared，Mother would hide in her sewing room and practiced.从那天起，只要碗盘撤掉，饭桌一清理干净，妈妈就马上躲进做针线活儿的房间练习起来。(这里强调反复性)
I used to live in New York.我过去住在纽约。(没有反复性)
(3)used to表示过去经常性或习惯性的动作或状态现在已经结束，would则表示有可能再发生。
People used to believe that the earth was flat.过去人们总以为地球是扁平的。(现在已经不再这样认为)
He would go to the park as soon as he was free.
过去他有空就会去公园。(现在有可能再去)
注意：used to的否定式和疑问句：
过去我不喜欢歌剧。
I used not to like opera.
I didn't use to like opera.
过去你喜欢歌剧吗？
Used you to like opera
Did you use to like opera
Didn't you use to like opera
You used to like opera，didn't you
学习效果验收
04
用used to/didn't use to/usedn't to/would/wouldn't填空
1．His uncle，who ____________ live in Paris，now comes back to China.
2．He was so stubborn that he ____________ follow your advice.
3．Whatever I told him to do，he ____________ not listen.
4．David ____________ be an excellent football player until he broke his ankle.
5．Nowadays the relationship between the teacher and the pupil is not what it ________ be.
6．The old man ____________ go to the park every day to feed the birds.
7．When he was at college，he ____________ read as many books as possible.
8．I ____________________ like opera，but now I'm getting interested.
used to
wouldn't
would
used to
would
would/used to
didn't use to/usedn't to
课时分层作业
05
点击进入Word
谢 谢 观 看(共31张PPT)
Period Six Lesson 3 (2)　[语言集释　练透基础]
UNIT 6 THE MEDIA
文本
目
录
语言知识研磨
01
学习效果验收
02
课时分层作业
03
CONTENTS
语言知识研磨
01
1.[教材原句P58]It was likely to be the name of a company, part of which might include the name of the place from which the product originated.它可能是一家公司的名称，其中一部分可能包括产品的原产地名称。
originate vt.创始，创造　 vi.起源
(1)originate from 起源于……
originate in sp.起源于某地
(2)origin n.　起源，起因，出身
the origin of...　……的起源
(3) original adj.原来的，起初的
originally adv.原来，起初
[即学即练]
单句语法填空 /完成句子
(1)After much discussion they settled on the plan ___________(origin) proposed.
(2)The disease is thought to have ____________ (originate) in the tropics.
(3)All knowledge ________________ labour.
一切知识起源于劳动。
(4)It is well known that tea ________________ China.
众所周知，茶起源于中国。
(5)The question of _____________________ is still hotly debated by scientists.
关于宇宙起源问题，科学家仍进行着激烈辩论。
originally
originated
originates from
originated in
the origin of the universe
2．[教材原句P58]From the name you would know what the company sells, where they are located, and the name of the product.从名称你就能知道公司卖什么，它们在哪里，以及产品的名称。
locate v．位于(常用于被动语态)；确定……的准确地点 ；把……安置在
(1) be located in/on/at坐落于，位于＝be situated on/in/at位于……，坐落在…… (＝lie in/on/to)
(2) location n．位置，场所
形容词化的过去分词(短语)通常已失去被动含义，而侧重于表示主语的某种状态，可以作定语、状语、表语和补语。
[即学即练]
单句语法填空/完成句子
(1)He used to play in an NBA club but now he plays in a CBA club, ________(locate) in Shanghai.
(2)The map shows the precise ________(locate) of the crash.
(3)The actor remained ________(seat) when the director came in.
(4)They ________their headquarters in Swindon.
他们把总部设在了斯温登。
(5)This small country _________________ the desert.
这个小国家大部分地区位于沙漠中。
located
location
seated
located
is largely located in
3．[教材原句P58]But then they realized that it might not be suitable for a marketplace where products and services are in direct competition with each other.但后来他们意识到，在一个产品与服务相互直接竞争的市场上，这可能并不适合。
suitable adj.合适的；适用的
(1)be suitable to do sth.适合干某事
be suitable for sth.适合于
(2)suit sth.to sth .使某物适合另一物
(3)suitably adv.适合地
[即学即练]
单句语法填空/完成句子
(1)His goal is to make a film that is suitable ________ children.
(2)You're covered with sweat.It is not suitable __________ (bathe) right away.
(3)I was not ________(suitable) dressed for the party.
(4)Car companies should design more types of cars to __________________(适合公众需求).
(5)—How about eight o'clock outside the cinema
— ________________(那很适合我).
for
to bathe
suitably
suit the public's needs
That suits me fine
4．[教材原句P59]Particularly now, in modern times，advertisements need to attract and hold the attention of the public.特别是现在，在现代，广告需要吸引和保持公众的注意力。
attract vt.吸引
(1)attract sb.to sth.把某人吸引到某事上来
be attracted to 喜爱
(2)attractive adj.妩媚的；吸引人的
be attractive to...对……有吸引力的
(3)attraction n．[U]吸引力；[C]吸引人的事物
tourist attractions 旅游景点
[即学即练]
单句语法填空/完成句子
(1)What attracted me most ________ the job was the chance to travel.
(2)The beautiful beaches are the island's main ___________ (attract).
(3)Thousands of foreigners ________________(被吸引到)the Shanghai World Expo the day it opened.
(4)A career in law is becoming increasingly ____________ young people.
法律行业对年轻人的吸引力越来越大。
to
attraction
were attracted to
attractive to
5．[教材原句P59]To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”．为了在竞争激烈的广告业中脱颖而出，他们必须将最高标准的设计与创造性的方法结合起来。
A.competitive adj.竞争的；有竞争力的
(1)compete vi.竞赛
compete in 参加……比赛
compete with/against 与(某人)竞争
compete for 为(荣誉、奖牌等)而竞争
(2)competitor n．竞争者
(3)competition n．竞争；比赛
[即学即练]
单句语法填空
(1)Generally speaking，athletes take part in the Olympic Games and compete ________ the honour of winning.
(2)Life is like a long race where we compete ____________ others to go beyond ourselves.
(3)There is now fierce __________(compete)between schools to attract students.
(4)The match is quite __________(compete)，because I have to compete ___________ 15 other excellent __________(compete) for first prize.
for
with/against
competition
competitive
with/against
competitors
B.combine vi.& vt.(使)组合，(使)结合
(1)combine A with/and B 把A 和B 结合
combine to do sth.联合起来做某事
combine against sth./sb.联合起来反对某事/某人
(2)combined adj.联合的，共同的
(3)combination n．结合，联合
in combination with与……联合；与……共谋
[即学即练]
单句语法填空/完成句子
(1)The architecture in the town centre is a successful ____________(combine)of old and new.
(2)—In this day and age，women can have children and jobs as well.
—I can't agree more.It's great to have the two __________(combine).
(3)In recent years an English word“infosphere”has appeared, ____________( combine) the sense of “information” and “atmosphere”．
(4)Diets are most effective ___________________________(当与锻炼结合起来时).
(5)He carried on the business __________________________(与朋友们合伙).
combination
combined
combining
when combined with exercise
in combination with his friends
6．[教材原句P59]For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the government, and helping other people.比如，有一些公益广告，鼓励市民参与，改善社区，保护环境，和帮助他人。
participate vi.参加，参与
(1)participate in 参加
(2)participation n．参加
participant n．参加者
My brother attended a law school after he left middle school.Yesterday he took part in the meeting held in his class.He joined in the discussion whether they would join a theater club.At last, most students signed up for it, including my brother.
我的哥哥中学毕业后上了一所法律学校。昨天，他参加了一场在他们班举行的会议。他参与讨论了是否他们应该参加一个戏剧俱乐部。最后，许多学生报名参加了，也包括我的哥哥。
[即学即练]
辨析填空：participate in/join/attend/take part in
(1)①Women were not allowed ____________________________the Olympics in ancient times.
②It is the most instructive lecture that I _____________ since I came to this school.
③We invite you to ________ us on an amazing journey of language learning.
④He would ____________________ the sports meeting if his left leg were not broken.
完成句子
(2)All of the students should ______________________________________(参与课外活动)actively.
(3)Can you ________________________(跟我们一起做游戏吗)
to take part in/to participate in
have attended
join
take part in/ participate in
participate in/take part in after class activities
join us in playing games
7．[教材原句P59]However, not all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了盈利而销售产品和服务。
【句式分析】　本句中”not all advertising”是部分否定，表示并非所有的……。
(1) 部分否定：表示全体意义的词(如 all，both，every，everything，everybody，everyone，always 等)与否定副词not 连用时，表示部分否定，意为“并非都……，并非总是……”。
(2)全部否定表达法：none，neither，nothing，nobody，no one，never 等词表示全部否定。
[即学即练]
英译汉
(1)All that glitters is not gold.
______________________________________________________________________
(2)Both of them are not reliable.
______________________________________________________________________
(3)Actually，everyone isn't fond of living in big cities.
______________________________________________________________________
发光的并非都是金子。
他们两个人并非都可靠。
事实上，并非每个人都喜欢住在大城市。
单句写作
(4)并非所有毕业生都能在毕业后找到恰当的工作。
______________________________________________________________________
(5)我们当中没有人能说服他戒烟。
______________________________________________________________________
Not all graduates can / All graduates can not find a proper job after graduation.
None of us could persuade him into giving up smoking.
学习效果验收
02
Ⅰ.单词拼写
1．Miss Parrish recently placed an _____________(广告)in the local newspaper for ther new novel.
2．I explained that each critic had different ideas about what ________(自由)was.
3．There is still a ____________(基本的)misunderstanding about the real purpose of the new version.
4．His function is vital to the accomplishment of the mission of the ________(代理 处).
5．Computers account for 5% of the country's ____________(商业的)electricity consumption.
advertisement
freedom
fundamental
agency
commercial
6．The agency is conveniently ________(位于)just a few minutes from the main station.
7．The hospital obviously needs to balance the ________(预算)each year.
8．The film is directed with technical bravura and ______(视觉的)splendour.
9．Economic theory suggests that the tourism will ______(推动)the economy.
10．Candidates are selected for jobs on the results of a __________(竞争性强的)examination.
located
budget
visual
boost
competitive
Ⅱ.单句语法填空
1. ______________(advertise)persuade us that newer is better and that we will be happier with the latest products.
2．If you ask，“What do you think of our city？”，they will have more ________ (free) in answering.
3．Success depends ______________(fundamental)on our view of ourselves and of the events in our lives.
4．If we use a mechanical ________(agent)，we had better be quite sure that the purpose put into the machine is the purpose which we really desire.
5．______________(technology)innovations，combined with good marketing，will promote the sales of these products.
Advertisements
freedom
fundamentally
agency
Technological
6．The hot dog did not ________(origin)in the United States，but in Germany.
7．Li suggests wearing traditional Chinese clothes while Su thinks the school uniforms are more ________(suit).
8．It's this strange form that makes race walking such an __________(attract)activity.
9．Time is limited and we have to make every attempt to be more __________ (compete).
10．He was ________(genuine)apologetic about his mistake.
originate
suitable
attractive
competitive
genuinely
Ⅲ.选词填空
go through；be known as；apply...to...；separate...from...；consist of；stand out；make a contribution；participate in；give up，combine...with...
1．With so many applicants trying to get hired，how can you ________________ when applying for a position in the company
2．The latest theory must ________________ practice before it is carried out on a large scale.
3．It will take you a long time before you can finally ________________ your bad habit.
4．This experiment ________________ three important procedures in all；only by following right steps can you succeed.
stand out
be combined with
give up
consists of
5．The little girl ____________ many difficulties before she was admitted to the university.
6．Would you like to ________________ the voluntary work as a teacher in this remote village
7．You ought to ________ what you have learned in class _____ your actual life in social practice.
8．In the past few months，many medical workers ___________________ towards preventing the disease from spreading worldwide.
9．The ancient building adopts what ________________ the European classical style.
10．The hospital set up many individual rooms to ______ those suffering from infectious diseases ________ the other patients.
went through
participate in
apply
to
have made a contribution
is known as
separate
from
Ⅳ.翻译成句子
1. 并非所有的人能参加这个竞赛。
______________________________________________________________________
2. 由12个人组成的这个队在这场比赛中最突出。
______________________________________________________________________
3．我们应该把合适的方法应用到广告中来。
______________________________________________________________________
4．毕业生需要把理论与实践相结合。
______________________________________________________________________
5．在过来的十年，她经历了很多不幸。
______________________________________________________________________
Not all people can participate in the competition.
The team consisting of 12 people stood out in the competition.
We should apply suitable methods to advertisements.
Graduates need combine theory with practice.
Over the past decade, she has gone through many misfortunes.
课时分层作业
03
点击进入Word
谢 谢 观 看(共29张PPT)
Period Two　Lesson 1 (1)　[疏通文脉　语篇探究]
UNIT 6 THE MEDIA
文本
目
录
必备知识落实
01
语篇重点突破
02
CONTENTS
必备知识落实
01
Ⅰ.单词匹配
(　　)1.non fiction　　　 A．n.自传
(　　)2.biography B．n.代笔人
(　　)3.autobiography C．n.非小说类文学作品
(　　)4.ghost D．n.传记
(　　)5.visualise E．vt.设想；想象
(　　)6.definite F．n.版本
(　　)7.version G．adj.清楚的，明确的
(　　)8.category H．n.类别，范畴
答案　1.C　2.D　3.A　4.B　5.E　6.G　7.F　8.H
Ⅱ.拓展词汇
1. ______________ n．期待，预料→expect vt.期望，预料
2. ___________ n．改编版；适应→adapt v．改编；(使)适应
3. ________ n．评论家，批评家→criticize vt.批评→criticism n．批评→critical adj.批评的；至关重要的
4. ________ n．收视率；等级，程度→rate vt.评价；给……评定等级
5. ________ vt.产生，创造→generation n．代；产生
6. ________ n．证明→prove v．证明
expectation
adaptation
critic
rating
generate
proof
Ⅲ.补全语块
1．be adapted ____________改编自……
2．attitude ____________对……的态度
3．spring ____________ mind 突然想起
4．be taken ____________ 选自
5．leave ____________ 省掉
6．fall ____________ 失败
7．have an impact ____________ 对……有影响
8．adapt ____________适应
9．the majority ____________ 大多数……
10．take...____________ consideration 把……考虑在内
from
to/towards
to
from
out
down
on
to
of
into
Ⅳ.完成课文原句
1. __________________________________ two very different experiences, but ____________ have high expectations when a film of a favourite book is made.
读一本书和看一部电影是两种截然不同的经历，但当一本最喜欢的书改编成电影时，人们会有很高的期望，这是正常的。
2．This is ___________________________________．我认为许多电影改编都是因此而失败的。
3．Some books ___________________________ for technical reasons, although films like The Life of Pi are changing this idea.
一些书仅仅由于技术原因很难改编，尽管像《少年派的奇幻漂流》这样的电影正在改变这一观念。
Reading a book and watching a film are
it's normal to
where I think many film adaptations fall down
are just too difficult to be adapted
——阅读清障——
①expectaion n．期待，预期，预料
②pessimistic adj.悲观的
③spring to mind想到
④classic adj.经典的 n．名著；经典作品
⑤novel n．(长篇)小说
⑥comic n．连环漫画 adj.滑稽的
⑦as well as 以及
⑧biography n．传记
⑨autobiography n．自传
⑩ghost n．鬼，代笔者
adaptation n．改编版；适应
rating n．(电影、电视的)收视率排行榜；等级，程度
be close to接近
original adj.原始的
appropriate adj.适当的；合适的
leave out离开，省略，漏掉
liberty n．自由；自由权
cast n．演员阵容，全体演员 n．投射(光或影)
visualise v．设想，想象
definite adj.清楚的，明确的
21 technical adj.技术上的
22 generate vt.产生，创造
23 have a huge impact on有巨大的影响
24 be involved in涉及，专心，卷入
25 instances n．实例，例子；情况；要求
26 be unsatisfied with 对……不满意
27 version n．版本
28 despite prep.尽管
29 category n．类别，种类，范畴
30 proof n．证明
——教材原文——
[1]Reading a book and watching a film are two very different experiences，but it's normal to have high expectations① when a film of a favourite book is made.There are many times I have been pessimistic② about or even disappointed by a film of a book I love. [2] Although highly regarded books do not always make good films，it is safe to say that great films may be made from not particularly good books.(The Godfather immediately springs to mind③.)
[1]Reading a book and watching a film为动名词在句子中做主语。一般情况下，动名词在句子中做主语，谓语动词用单数形式，这个地方是两个动名词并列一起做主语，所以谓语动词用复数形式。but后面有“it＋be＋形容词＋动词不定式”结构。
[2]highly在此是抽象概念，表示“高度地”。highly修饰过去分词regarded一起在句子当中做定语，修饰books。
The source material for a film may be taken from classic④ novels⑤，short stories，comic⑥ books and stage plays，as well as⑦ nonfiction such as biographies⑧ and autobiographies⑨， even those written by ghost⑩ writers.All can work well，but why do many adaptations and indeed remakes fail both cinema audiences and critics？And why do some adaptations get lower ratings than others
A key question is obviously how close to the original the film is.Since a typical film is only around two hours long，[3]it becomes a question for screenwriters to decide what is appropriate for the screen and what to leave out ．Screenwriters take creative liberty and sometimes there may be changes to the plot，additions，and even different endings to please producers，directors and test audiences.I like many people，have often left the cinema feeling “the film is not like the book.”
[3]decide后接有两个宾语，一个是宾语从句，一个是特殊疑问词加动词不定式构成的不定式结构。
Another problem area is the cast .Finding actors acceptable to film audiences can mean the difference between success and failure.Readers of the book use their imaginations to visualise characters and have very definite ideas about how characters should look and sound.This is where I think many film adaptations fall down.
[4] Some books are just too difficult to be adapted for technical21 reasons，although films like The Life of Pi are changing this idea.CGL(Computer Generated22Image) technology has had a huge impact on23the film industry.It allowed the previously unfilmable to become a reality.
[4]too...to...表示“太……而不能……”，too后接形容词，to是动词不定式符号，其后接动词原形。
One may think that it is the book writer who is in the best position to do film adaptations.In fact，sometimes authors are very involved in24 the process and may even be the screenwriter.This can actually be a disadvantage because they may be too close to the material and find it difficult to adapt to a new form.[5]At other times they are not，and there are instances25 where writers have been very unsatisfied with26 the film version27 of their work；Stephen King is an example of this.Even more extreme was novelist J．D.Salinger，who made sure no film versions of his popular novel A Catcher in the Rye could ever be made.In this situation，it is clear that viewers will not be disappointed！For me，anyway，it is always a bad idea to watch a film of a book you love.
[5]instances在句子中是先行词，关系副词where引导定语从句修饰先行词，在句中做状语。
[6] Despite28 the challenges，there have been some highly successful films made from popular books.For me，Jaws，Harry Potter and The Lord of the Ring all fit this category29. [7]And possibly the best proof30 of a successful adatation is the James Bond series，the majority of which has been adapted from the 007 novels of Ian Fleming. Perhaps unusually，audiences seem to accept that the actors who have played James Bond have changed so often，although everyone seems to have their favourite.I know I do.
[6]Despite是介词，表示尽管，其意义与用法等同于in spite of。
[7]the majority of which是“介词＋which”引导的非限制性定语从句。
——译文对释——
读书和看电影是两种完全不同的经历，但是当一部你最喜欢的书被拍成电影时，你会有很高的期望，这是很正常的。有很多次我对我喜欢的书的电影感到悲观甚至失望。虽然声誉很高的书不一定能拍出好电影，但是可以有把握地说，不是特别好的书也可能拍出伟大的电影。(我立刻想起了《数父》。)
电影的素材可能来自经典小说、短篇小说、漫画书和舞台剧，也可能来自传记和自传等非小说类作品，甚至是影子写手写的作品。所有这些都能奏效，但为什么许多改编作品和评论在电影观众和影评人眼里都失败了呢？为什么有些改编电影的收视率比其他的低呢？
一个关键问题显然是，这部电影与原版有多接近，因为一部经典的电影只有两个小时左右，所以编剧要决定什么适合拍，什么不适合拍，这就成了一个问题。编剧们自由创作，有时为了取悦制片人、导演和测试观众，可能会对情节、添加的内容，甚至不同的结局进行修改。像许多人一样、我经常离开电影院，感觉“电影不像书”。
另一个问题是演员阵容。找到观众可以接受的电影演员意味着成功和失败的区别。书的读者运用想象力将人物形象化，并对人物的外观和声音有非常明确的想法。我认为这是许多电影改编失败的地方。
尽管《少年派的奇幻漂流》等电影正在改变这种观念，但有些书因为技术原因而难以改编。电脑生成经典技术对电影产业有重大影响。它让以前无法拍成电影的事情变成了现实。
人们可能会认为，最适合改编电影的人是作家。事实上，有时候作者在这个过程中非常投入，甚至可能是一个缺点，因为他们可能太接近材料，发现很难适应新的形式。有时则不然，有些作家对这部作品的电影版本非常不满意；史蒂芬·金就是一个例子。更极端的是小说家J.D.塞林格，他确保他的畅销小说《麦田里的守望者》的电影版本永远不会被制作出来。在这种情况下，观众显然不会失望。不管怎样，对我来说，把你喜欢的书拍成电影总是一个坏主意。
尽管面临挑战，仍有一些由通俗书籍改编的非常成功的电影。对我来说，《大白鲨》、《哈利波特》与《指环王》都属于这一类。可能最好的例子是詹姆斯·邦德系列，该系列的大部分作品都改编自伊恩·弗来明的《007》小说。也许不同寻常的是，观众们似乎接受了詹姆斯·邦德的演员们变化如此频繁的事实，尽管每个人似乎都有自己最爱。我知道我也有。
语篇重点突破
02
Ⅰ.文本结构理解
答案　1.film 2.source　3.original　4.changed　5.acceptable　6.adapted　7.CGI　8.writer　9.close　10.successful
Ⅱ.根据文本内容选择正确选项
1．What can we learn from Paragraph 1
A．Highly regarded books always make good films.
B．Great films can only be adapted from the best books.
C．Reading a book and watching a film are similar experiences.
D．We often have high expectations when a film of a favourite book is adapted.
2．Which adaptation is successful because of CGI technology according to the text
A．Jaus. B．Harry Potter.
C．The Lord of the Rings. D．The life of Pi.
3．What does this text mainly tell us about
A．Why good books are important to us.
B．Why film adaptations may disappoint us.
C．How filmmakers adapt a book into a film.
D．Why people enjoy reading good novels.
4．What factors should be taken into consideration when adapting books into films
a．The selection of casts.b.The use of technology.c.The screenwriters.d.The bookwriter.e.The benefit.
A．abc　　　　　　　 B．abd
C．acd D．cde
5．What is the author's opinion at the end about adapted films
A．Negative. B．Positive.
C．Indifferent. D．Worried.
答案　1.D　2.D　3.B　4.A　5.A
Ⅲ.课文语法填空
Although it's normal 1.________(have)high expectations when a film of a favourite book is made，I always feel pessimistic about or even 2._____________(disappoint)by a film of a book I love.
The source material for a film may be taken from various classic 3.________(novel)，short stories，comic books，stage plays ect.All can work well, 4.________many adaptations may disappoint both cinema audiences and critics.There are four points accounting for the 5.________(fail).To begin with，the adaptations aren't close to the original. Secondly，the cast can't be acceptable to the film audiences.Thirdly，some books are so difficult that they can't 6.__________(adapt)for technical reasons.Last but not least，some authors are involved 7.________the process and may even be the screenwriter，but
to have
disappointed
novels
but
failure
be adapted
in
this can actually be 8.________disadvantage because they may find 9.________difficult to adapt to a new form.If the writers are not，they may be very unsatisfied with the film versions of their work.
Despite the challenges，there have been some highly successful films 10.________ (make) from popular books，such as Jaws，Harry Potter and The Lord of the Rings tec.
a
it
made
Ⅳ.长难句分析
1．Since a typical film is only around two hours long, it becomes a question for screenwriters to decide what is appropriate for the screen and what to leave out.
[句式分析]　此句是since引导的 原因状语从句，主句包含it当 形式主语，to do不定式是真正的 主语，what is appropriate for the screen是decide的 宾语从句，what to leave out是特殊疑问词＋to do不定式作decide的 宾语。
[尝试翻译]　_________________________________________________________
____________________________________________
因为一部平常的电影只有两个小时左右，对于编剧们来说，决定什么适合银幕，什么应该删除就成了一个问题。
2．Perhaps unusually, audiences seem to accept that the actors who have played James Bond have changed so often, although everyone seems to have their favourite.
[句式分析]　此句是although引导的 让步状语从句，主句包含accept引导的 宾语从句，who have played James Bond作的是actors的 定语从句。
[尝试翻译]　 _________________________________________________________
____________________________________________
也许不寻常的是，观众似乎接受了扮演詹姆斯·邦德的演员频繁变化的事实，尽管每个人似乎都有自己最喜欢的。
谢 谢 观 看(共28张PPT)
Period Five Lesson 3 (1)　[疏通文脉　语篇探究]
UNIT 6 THE MEDIA
文本
目
录
必备知识落实
01
语篇重点突破
02
CONTENTS
必备知识落实
01
Ⅰ.单词匹配
( 　　 )1.agency　　 A．n.幸福，健康；福利
( 　　 )2.originate B．n.代理处
( 　　 )3.sew C．adv.真正地
( 　　 )4.genuinely D．vt.创始，创造
( 　　 )5.welfare E．vi.& vt.缝纫；缝补
答案　1.B　2.D　3.E　4.C　5.A
Ⅱ.拓展词汇
1. __________ n．自由→ free adj.自由的→freely adv.自由地
2. __________ adj.商业的，商务的→commerce n．商业
3. ____________ adj.技术的；科技的；工艺的→ technology n．技术→ technologically adv.技术上
4. ________ vt.位于→location n．位置
5. ________ vt.吸引→attraction n．吸引力→attractive adj.吸引人的
6. __________ adj.竞争性强的；有竞争力的→competition n．竞争；竞赛→competitor n．竞赛者→compete vi.竞赛；竞争
7. ________vi.& vt.(使)结合，(使)组合→combination n．结合，组合
8. _________ vi.参加，参与→participation n．参加，参与→participant n．参加者
freedom
commercial
technological
locate
attract
competitive
combine
participate
Ⅲ.补全语块
1．go ________ 经历
2．be likely ________ 可能做某事
3．be suitable ________ 适合……
4. ________competition with 与……竞争
5．apply...________...把……应用到……
6．separate...________...把……与……分离开
7．stand ________ 突出；显眼
8．combine...________...把……与……结合起来
9．be linked ________ 与……有关
10．make a contribution ________ 对……做出贡献
through
to do
for
in
to
from
out
with
with
to
Ⅳ.完成课文原句
1. _______________ the name of a company, ________________might include the name of the place ____________ the product originated.
它可能是一家公司的名称，其中一部分可能包括产品的原产地名称。
2. __________________， the government _______________ advertisements to educate the public on ________ AIDS, ________ water, ________ the poor, __________ smoking, etc.
在过去的十年里，政府赞助了一些广告，教育公众，防治艾滋病，节约用水，帮助穷人，戒烟等。
It was likely to be
part of which
from which
Over the last decade
has sponsored
fighting
saving
helping
giving up
——阅读清障——
①fundamental adj.根本的；基本的；基础的
②with the purpose of目的在于
③agency n．代理处
④commercial adj.商业的，商务的
⑤go through经过，经历(尤指苦难或艰难时期)
⑥technological adj.技术的；科技的；工艺的
⑦originate vt.创始，创造
⑧sew v．缝、缝糿；缝制；缝补
⑨locate vt.位于
⑩suitable adj.合适的；适宜的
attract vt.吸引
consists of由……构成
advertiser n．广告商
budget n．预算 vi.&vt.把……编入预算
visually adv.视觉上
boost n．增长 vi.促进，推动
competitive adj.竞争性强的，有竞争力的
combine vi.&vt.(使)结合，(使)组合
genuinely adv.真正地
linked vt.把……联系起来 n．联系，关联
21 anticipate vt.预期、预料
22 profit n．利润，收益，盈利
23 make a contribution to作出贡献
24 welfare n．幸福，健康；福利
25 participate vi.参加，参与
26 neighbourhood n．社区，住宅小区，街坊
27 sponsor vt.赞助，资助；为……担保 n．赞助商；资助者
——教材原文——
The advertising industry started with the fundamental① purpose of② promoting and selling goods to people who might need them.Advertising agencies③ would create basic type of advertisement known as a commercial④ advertisement.Such advertisements have gone through⑤ a process of change over the years along with social，economic and technological⑥ developments.
Classic advertisements used to give infomation about finding certain products.[1]It was likely to be the name of a company，part of which might include the name of the place from which the product originated⑦．For example，it could be “Shanghai Sewing⑧ Machines”，or “Tsing Tao Beer Corporation.”From the name you would know what the company sells，where they are located⑨，and the name of the product.
[1]It is likely to do sth.很有可能做某事。Sb.be likely to do sth.某人很有可能做某事。
Advertising agencies used to create this kind of advertising and it could be very effective.But then they realised that it might not be suitable⑩ for a marketplace where products and services are in direct competition with each other.Particularly now，in modern times，advertisements need to attract and hold the attention of the public.For this reason，[2]it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.Others try to create advertisements that people simply enjoy looking at.[3]As present day advertisers often have large budgets ，huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.However，even this is often not enough to be noticed in a modern city.
[2]本句含有“it＋be＋adj.＋to do”结构。it是形式主语，动词不定式做真正的主语。关系代词that引导定语从句，并且在从句中做主语，谓语动词consist和先行词advertisements 在数上保持一致。
[3]As是连词，表原因，引导原因状语从句，主句部分的主语是amounts，所以谓语动词用复数形式are。注意不是money做主语。
Because of the boost in advertising，people are used to seeing a high standard of visual design.Modern advertisements need something else to separate them from their competitors.[4] To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe that they “must have the product”．For example，some advertisements may suggest that buying a car can make you free.That is，they use the concept of freedom to sell the car.Other common ideas include happiness，wealth and success.In fact，in the world of advertisements，such content is as old as advertising itself.
[4]To stand out in a world of competitive advertising为动词不定式做目的状语，stand out意为“突出，脱颖而出”。to make people believe 为动词不定式做目的状语。
For many of today's advertisers，repeating old ideas is not a successful approach.Ideas that would work in the past genuinely are not as effective now.[5]They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate21 that the main purpose of the advertisement is to make customers buy the product.Instead，these advertisers look for other ways to make people notice their products. The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important.Their aim is to create something that has never been seen before and that people find interesting.By doing this，they hope to make people forget that someone is trying to sell them something!
[5]They realise that其后是宾语从句。从句中it做形式主语，连接副词how引导主语从句，linked with为过去分词短语做后置定语修饰idea。the main purpose of the advertisement is to make customers buy里的动词不定式做表语。make sb.buy是使役动词，意为“让某人买……”。
However，[6]not all advertising is about selling products and services for a profit22．Some advertisements nowadays aim to make a contribution to23 society and welfare24.For example，there are public advertisements，which encourage citizens to participate25 in improving their neighbourhood26，protecting the environment，and helping other people.Over the last decade，the government has sponsored27 advertisements to educate the public on fighting AIDS，saving water，helping the poor，giving up smoking，etc.[7]These advertisements have helped to increase public knowledge about topics that used to be ignored by most people and this has made our society a better place for everyone.
[6]本句为不完全否定句式，指“并不是所有的……都……”。
[7]have helped为现在完成时，强调过去发生的事对现在造成的影响。that为关系代词，引导定语从句，在从句中做主语。
——译文对释——
广告业的基本目的是向有需要人的推销和销售商品。广告代理公司会创造一种被称为商业广告的基本广告类型。与社会、经济和技术发展过程同步，多年来这些广告经历了一个变化的过程。
经典广告用来提供寻找特定产品的信息。它很可能是一个公司的名称，其中一部分可能包括产品的原产地的名称。例如，它可以是“上海缝糿机”或“青岛啤酒公 司”，从名字你可以知道做公司卖什么，他们在哪里，以及产品的名字。
广告公司过去常常创作这种广告，它可能非常有效。但后来他们意识到，它可能不适合一个产品和服务相互直接竞争的市场。特别是现在，在现代，广告需要吸引和保持公众的注意力。因此，现在看到由专家的图片或文字组成的广告来向人们展示产品有多好是很正常的。还有一些人试图创造出人们只是喜欢看的广告。当今的广告主往往预算巨大，他们花费大量的金钱运用现代设计技术，使这些广告尽可能具有视觉吸引力。然而，在一个现代城市中，即使是这样也往往不够引人注意。
由于广告的推动，人们习惯于看到高水准的视觉设计，现代广告需要另外一些东西，以便将它们与其竞争者区别开来。为了在竞争激烈的广告世界中凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。例如，一些广告可能会建议买一辆车可以让你自由，也就是说，他们使用自由的概念来卖车。其他常见的想法包括幸福、财富和成功。事实上，在广告的世界里，这些内容和广告本身一样古老。
对于今天的许多广告商来说，重复旧的想法并不是一个成功的方法。在过去确实有效的想法，现在已经不那么有效了。他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让顾客购买产品。相反，这些广告商寻找其他方式来让人们注意到它们的产品。当今的顶级广告商认为，运用幽默以及新颖、不寻常的创意来给人们带来惊喜是很重要的。他们的目标是创造出人们从未见过的有趣的东西。通过这样做，他们希望让人们忘记有人试图向他们推销一些东西！
然而，并不是所有的广告都是为了盈利而销售产品和服务。现在一些广告的目标是为社会做贡献和福利。比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。在过去十年中，政府已经赞助广告来教育公众抗击艾滋病、节约用水、帮助穷人、戒烟等。这些广告帮助增加了公众对过去大多数人忽视的话题的认识，这使我们的社会对每个人来说都是一个更好的地方。
语篇重点突破
02
Ⅰ.文本结构理解
答案　1.finding　2.name　3.modern design　4.visually　5.creative　6.repeat　7.humour　8.forget　9.welfare　10.a better place
Ⅱ.根据文本内容选择正确选项
1．What is the main idea of the passage
A．Different types of advertisements.
B．The development of advertisements.
C．Different attitudes to advertisements.
D．The functions of advertisements.
2．What is the text type of the passage
A．A narrative text. B．An explanatory text.
C．An argumentative text. D．A description.
3．What does a classic advertisement look like
A．It gives information about finding certain products.
B．It consists of pictures or words from experts.
C．It combine the highest standard of design with creative ways.
D．It uses humour as well as new and unusual ideas.
4．What concepts and ideas are often used in modern advertisements
a．Freedom　b．Welfare　　c．Happiness　d．Wealth　e．Success　f．Anti smoking
A．adde　　　　　 B．abce
C．bdef D．acde
5．What can we infer from the passage
A．Classic ads aren't attractive.
B．Modern ads are enough to be noticed.
C．Improved modern ads are effective with changing old ideas.
D．Not all public ads are for profit.
答案　1.B　2.B　3.A　4.D　5.A
Ⅲ.课文语法填空
The advertising industry started with the fundamental purpose of promoting and selling goods to people 1._______ might need them.Advertising agencies would create a basic type of advertisement 2.________(know)as a commercial advertisement.Classic advertisements used 3.__________(give) information about finding certain products.Then they realised that it might not be 4.________(suit)for a marketplace where products and services are in direct 5.___________(compete)with each other.To attract the attention of the public，it's now normal to see advertisements that consist 6.________pictures or words from experts to show people how good the product is.Because of the boost in advertising，people are used to 7.________(see)a high standard of visual design.Modern advertisements need something else to separate them 8.________their competitors.However，not all advertising
who
known
to give
suitable
competition
of
seeing
from
9.________(be) about selling products and services for a profit.Some advertisements aim to make a contribution to society and welfare.Over the last decade，the government 10._______________ (sponsor)advertisements to educate the public on fighting AIDS，saving water，helping the poor，giving up smoking，etc.
is
has sponsored
Ⅳ.长难句分析
1．For this reason，it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
[句式分析]　it是形式主语，真正的主语是see advertisements that consist of pictures or words from experts to show people how good the product is，that consist of pictures or words from experts是advertisements 的 定语从句，how good the product is是show的 宾语从句。
[尝试翻译]　_________________________________________________________
_______________________
因此，现在人们通常看到由专家的图片或文字组成的广告，向人们展示产品有多好。
2．Their aim is to create something that has never been seen before and that people find interesting.
[句式分析]　此句 是to do...不定式作 表语，后面and并列连接something的两个 定语从句。
[尝试翻译]　___________________________________________________
他们的目的是创造以前从未见过的，让人们觉得有趣的东西。
谢 谢 观 看(共14张PPT)
Period Ten Writing　[写作培优　表达升格]
UNIT 6 THE MEDIA
某英文杂志的Film Reviews 栏目现向中学生征稿。请你写一则影评，介绍《美女与野兽》 (Beauty and the Beast)。
类型：美国奇幻片；
导演：比尔·康顿；
剧情介绍：本片根据1991年同名动画电影改编，讲述了勇敢而美丽的少女贝尔为了解求父亲而被邪恶的女巫变成野兽的王子朝夕相处，最终用真爱战胜魔法的故事。
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[文本指导]
英语影评
影评一般包括三方面内容；电影背景介绍，电影内容简介和电影评论。其中电影评论是写作的重点。在对某部电影进行评论之前，作者要明确读者熟悉被评论的电影，至少应该有所了解。因此对影片的背景介绍能使读者对电影有一个大致了解。电影内容简介能使没有观赏过影片的观众了解剧情，为下文的影评做好准备。简介要简明扼要，切忌拖沓冗长，但也要清楚交代故事，尤其是与影评相关的细节。这一部分一般不加入个人的主观评价，只需要客观陈述故事内容即可。评论部分是影评的重点，可以从剧情的编排、演员的表演或者观后感悟等方面进行评价和论述。对高中生而言，只需要针对其中的某一点进行深入评论即可，不用面面俱到。写影评应该把握好以下写作要点：
1．电影简介，需要包括影片名称、主演和场景，以及电影的类型、导演等。
2．剧情简介，需要将主要情节介绍清楚，包括起因、经过和结果，可不做大篇幅陈述。
3．发表评论(个人感受)。亮出自己的观点，并给出适当的例子支撑自己的观点。注意使用一些连接词来接连自己的观点。
[审题谋篇]
体裁 议论文
话题 影评
时态 一般过去时
人称 第三人称
[核心语块]
1. ________________ 改编自
2. ________________ 为了
3. ________________被……困住
4. ________________ 与……一起生活
5. ________________经历
6. ________________许多
7. ________________ 值得被做
be adapted from
in order to
be trapped by
live with
go through
plenty of
be worth doing
[由词扩句]
8．《美女与野兽》由比尔·康顿执导，是一部了不起的美国奇幻电影。
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9．贝尔，一个勇敢而美丽的女孩，不得不和可怕的野兽住在一个城堡里。
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10．野兽过去是一名王子。
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11．他被一个邪恶的女巫改变了。
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12．他能够得到真爱。
______________________________________________________________________
Beauty and the Beast, directed by Bill Condon, is an amazing American fantasy film.
Belle, a brave and beautiful girl, has to live with the fightening beast in a castle.
The beast was a prince.
He was changed by an evil witch.
He can get true love.
13．他可以重新变成人。
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[句式升级]
14．用分词的完成时作状语连接10、11句。
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15．用only if开头句子连接12、13句。
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He can become a person again.
Having been a prince, the beast was changed by an evil witch.
Only if he can get true love, can he become a person again.
[连句成篇]
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连句成篇
Beauty and the Beast，directed by Bill Condon，is an amazing American fantasy film.Adapted from a cartoon film of the same name，which was created in 1991，the new version's characters are real persons.
In order to save her father，who is trapped by an ugly beast，Belle，a brave and beautiful girl，has to live with the frightening beast in a castle.Having been a prince，the beast was changed by an evil witch.Only if he can get true love，can he become a person again. After going through plenty of difficulties，the beast earnes Belle's love.
The film，with lovely characters，beautiful music and interesting plot，is really a success.It is worth watching.
假设你是李华，要参加一个关于电影影评的征文活动，请根据以下所给要点写一篇景评投稿。要点如下：
1．《阿甘正传》(Forrest Gump)是一部美国电影，改编自Winston Groom的小说，由Tom Hanks主演；
2．主人翁阿甘虽然智商低，但他豁达坚强，最终获得成功——成为一名橄榄球(football)明星、战争英雄和百万富翁；
3．你对影片的评价及感悟。
注意：1.词数80左右；
2．开头已给出，但不计入总词数；
3．可适当增加细节，以使行文连贯。
Forrest Gump is one of the most inspirational films that leave a deep impression on me._______________________________________________________________________
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参考范文
Forrest Gump is one of the most inspirational films that leave a deep impression on me.
Forrest Gump is an American film，which is adapted from the novel written by Winston Groom.Tom Hanks stars in the film.
Forrest Gump，the main character，was unfortunately born with a lower IQ，but he is an open minded person with strong determination.It is unbelievable that he has achieved great success at last.Not only is he a football star，but he is also a war hero and later a millionaire.
The film is filled with a tender feeling and kindness.What's more，it conveys a message that we should take a positive attitude towards life.No matter what difficulties we meet in life，we should not give up.
谢 谢 观 看