(共28张PPT)
Unit 1 The mass media
Welcome to the unit & Reading
By the end of this period, students will be able to:
1. know the development of the mass media;
2. identify the key information in the two news reports and the differences between them;
3.understand the reasons for the differences between news reports and the ways to be a critical news reader.
human instinct: curiosity
desire for information
mass media
Tools for seeking information
Weibo
WeChat
Tiktok
TV
Radio
Newspapers
Advertisements
...
mass media
Do you know the development of the mass media
All of us who professionally use the mass media are the shapers of society. —William Bernbach
我们所有专业使用大众传媒的人都是社会的塑造者。
Print
Digital
Watch the video and finish the following exercises.
Fill in the blanks
Time Type Forms
Since ancient times Outdoor media Shop signs
(2) _________________
Other advertisements
Digitalized billboards
With the invention of printing Print media (3) _________________
Magazines
(4) _________________
(1) __________ Broadcast media (5) _________________
Television
With the invention of the Internet Digital media (6) _________________
Forums
1920s
Poster
Books
Newspapers
Radio
Blogs
Classify types of mass media
Weibo
WeChat
Tiktok
TV
Radio
Newspapers
Advertisements
Digital media:
Weibo, WeChat, Tiktok
TV, Radio
Broadcast media:
Print media:
Newspapers
Outdoor media:
Advertisements
Discussion
2. What’s your attitude towards the news you read in the mass media
indifferent
positive
suspicious
supportive
negative
1. Can we believe everything you read in a news report Why or why not
Book 2 Unit 1 Reading
Be a critical news reader !
the most important information
detailed information
background or supporting information
Structure of a news report---Inverted pyramid
The tail
(optional)
The lead
The body
Headline
The lead
Detailed information about the event
Background or supporting information
News 2
Deadly fire in tower block causes serious damage
Sentence:
Sentence:
Sentence:
Sentence:
Sentence:
Sentence:
News 1
Firefighters put out tower block fire
1
2-6
7
1
2-6
7-8
What is the focus of each news report based on the headlines
News One
News Two
Firefighters put out tower block fire
Deadly fire in tower block causes serious damage
高层建筑;办公大楼
①_______
8th floor
④__________
to 15th floor
②emergency services
___________at 9:30
The fire _________,people_________
⑤11pm,_____________________
③15min, _______________
extended
started
was called
trapped
spread
Passage 1: complete the timeline.
got the fire under control
reached the scene
Passage 2:answer the questions
1.What happened to Lisa when the fire broke out according to the second news report
2.What caused the fire according to Mr Perterson
She was about to_____________ when she heard people ___________ and dogs _______and the smoke_____________ her when she look outside. It was like an _____________.
have a bath
screaming
barking
was choking
awful dream
A _______ cigarette end on a center of the 8th floor started the fire and that the _______________________did not go off _________________.
dropped
alarms automatic fire
quickly enough
L6~L8
L10~L12
Time Place Deaths and injuries Rescue efforts Cause
News report 1 Sunday night Henderson Tower (1)____________ ________________________________________________________ (2) _________ ________________________________________________
News report 2 4 confirmed dead and dozens of people injured (3) _______
______________________________
A1
The number of death could reach 5
Fire engines and ambulances reached the scene within 15 minutes
A dropped cigarette end on a carpet of the 8th floor
What are the biggest differences between the two news reports
Different emphasis
Different details
Different background
News 1: rescue efforts of firefighters
News 2: the numbers of deaths and injuries
Factual differences. The numbers of deaths differ: 5 in news 1 while 9 in news 2
News 1: concerns.
News 2: further investigation
You have read the two news reports which inform us of the same event. Have you got the same information Can we simply judge which is false news
Paras ___:
There are three __________ for the differences.
Reading for structure
Para ___:
News reports usually come with __________.
Para ___:
We can become critical readers in many _______.
different ________
different ________
different ways to _________________
read news from different _________
_________________
be ________ about the information we receive
Reading news reports critically
1
differences
2-3
reasons
priorities
stages
approach information
4
ways
perspectives and stages
critical
Detailed reading
1. How long did it take the firefighters to get the situation under control according to the first news report
2. How did Lisa feel about the fire according to the second news report
A2
Read the two news reports and the article again carefully and answer the following questions.
About one hour and fifteen minutes.
She felt it was like an awful dream.
(News 1, L 7-9)
(News 2, L 7)
3. What should we not do when we come across factual differences in different news reports
4. What may different journalists do when an estimate of a number is given
When we come across such factual differences, we should not rush to the conclusion that one of the news reports gives false information.
Journalists may choose to present the minimum, the maximum or something in between in their news reports.
A2
Read the two news reports and the article again carefully and answer the following questions.
(Para 3, L13-15)
(Para 3, L20-21)
1. What’s the function of the last sentence in Para.1
To inspire readers to think about the question.
To introduce the following content.
Detailed reading (para 1)
Detailed reading (paras.2-3)
1. How does the writer develop para. 2 and 3
A. By listing figures B. By giving examples C. By testing theories
2. What examples are given to support the points
3. How can we be critical readers according to paras. 2-3
Suggestion 1: Read more than one report and understand an event in a
more comprehensive way.
Suggestion 2: Don't rush to the false conclusion and remember to check
when the reports are written.
Suggestion 3: Check different sources to draw a more informed conclusion.
Detailed reading (para 4)
To get more accurate information, we should read news reports from various___________and at different_________.
We should be about the information.
perspectives
critical
stages
conclusion
Critical thinking
1. What else can we do to be critical news readers
2. Besides reading news, what other mass media content should we be critical about as well
Do more research on the news source.
Do more research on the journalist's professional level.
Don't read the news with prejudice and preference.
Digital media: Tik Tok; Wechat; Weibo...
Outdoor media: advertisements...
Broadcast media: TV; radio...
Print media: magazines; journals...
We rely on news to learn about what is happening in the world around us. 1._________, we usually find that reports on the same events contain different or even contradictory information.
It is advisable to remember that journalists may have different 2._________(priority). Even if news reports are written from 3._________ (basic) the same perspective, they may contradict each other in terms of factual details. So check when the reports were written. News reports 4._________(write) at different stages of an event could contain different information as new facts 5.___________ (bring) to light.
written
are brought
However
basically
priorities
Another aspect worthy of mention is that journalists may approach information they get from research or interviews differently. Therefore, checking different sources 6._________(enable) us to draw a more informed conclusion.
In 7.__________(conclude) it is wise to read news reports written from various perspectives and at different stages, which brings us a more accurate understanding of a situation. We also need to be critical about the information we receive and remember not to blindly trust 8.______ we have read. Though journalists are committed to 9._________ (present) the truth, it is better to use our own judgement 10._______ rely entirely on news reports.
conclusion
what
presenting
enables
than