Unit 1 The mass media Integrated Skills 课件（共27张，内嵌音频）

(共27张PPT)
Integrated Skills
Unit 1
The mass media
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Lead-in
How do people of different generations access information NEWS/02
Reading
Simon has found an article about the history of online news media.Read the article below and answer the following questions.AHow has online news media developed over time Online news mediaTimeDevelopmentResultsIn the mid-1990sSome newspapers began to (1)_____________.People could read the same content in both print and digital editions.By the end of 1999About 1,000 newspapers in China set up (2)_________, and newspaper websites with no print editions sprang up.There were (3)__________, and readers could post their own comments.In the smartphone eraNews apps and official news media accounts appeared on social media, (4) ______________ in China.News could be read (5) ______________.How has online news media developed over time Online news mediaTimeDevelopmentResultsIn the mid-1990sSome newspapers began to (1)__________________________________________________________________.People can read the same content online as is printed in the newspapers every day.publish their own digital editions on the InternetHow has online news media developed over time Online news mediaTimeDevelopmentResultsBy the end of 1999About 1,000 newspapers in China set up (2)_____________________________________, and newspaper websites with no print editions sprang up.There were (3)________________________________________________________________________, and readers could post their own comments.their own online news platformsa wider range of stories and almost instant updates of news eventsHow has online news media developed over time Online news mediaTimeDevelopmentResultsIn the smartphone eraNews apps and official news media accounts appeared on social media, (4) ____________________________________________ in China.News could be read (5) _______________________________________________.with a total membership of over 700 millionon mobile devices at any time and at any placeSimon has found an article about the history of online news media.Read the article below and answer the following questions.AWhat information can you get from the chart Over the past 15 years, online media has become increasingly popular, while the number of people who use broadcast media has decreased slightly, and the number of people who use print media has been in+ sharp decline.as引导的定语从句，修饰the same content。as引导的原因状语从句adj.增大的，增多的，增强的数字版n.计算机平台迅速出现,突然兴起Then we entered the smartphone era. Nowadays there are hundreds of thousands of news apps and official news media accounts on social media, with a total membership of over 700 million in China. Smartphone owners are finding it easier to read news on their mobile devices. They can check the latest news any time at any place.it为形式宾语，不定式短语"to read… devices"为真正的宾语。随时随地n. (统称)会员,会员人数As the chart shows, technology has transformed the way people get news during the past years. From print media to broadcast media to online media, reading news has become a more personal and comprehensive experience than ever before. The variety and accessibility of online news means that the rapid rise of online news media is unlikely to stop.As引导的非限制性定语从句，As指代整个主句。省略that的定语从句n.易获得,易接近,易受影响n.广播节目,电视节目图表;海图B1 Listen to the interview and fill in the blanks.Simon is interviewing a mass media expert about online news media.Listen and finish the exercises below.B(1) To learn about a specific topic from print newspapers or TV broadcasts, people would have to carefully _______________ or wait until a certain time of day, and by then the stories may have already __________________.(2) According to one study, __________________________ of online news readers regularly comment on articles.check every pagedeveloped further38%/thirty-eight percentB1 Listen to the interview and fill in the blanks.Simon is interviewing a mass media expert about online news media.Listen and finish the exercises below.B(3) If people find an interesting online news article, they can quickly let their friends know by sending them ______ to the story or sharing it on _____________.(4) A recent survey of __________ found that ___________________ trust print news more than online news.65%/sixty-five percenta linksocial media300 peopleB2 Listen to the interview again and complete the notes below.Simon is interviewing a mass media expert about online news media.Listen and finish the exercises below.BMiss Smith’s opinion on online news mediaReasons for the popularity of online news mediaPeople have (1) _______________________ to news.Readers can get the (2) _________________ whenever and whereverthey want.With (3) _________________________, people can simply type in their search words and click “Search” to get the news they want.Online news media makes it easy for people to interact with others and talk about news.much easier accesslatest updatesnews sites or appsB2 Listen to the interview again and complete the notes below.Simon is interviewing a mass media expert about online news media.Listen and finish the exercises below.Bhand in handholding a physical newspaperreading habitsThe future of online news mediaIt will develop (4) ___________ with print news media.Print news media is still viewed by many people as more trustworthy than online news media.It is hard to change people’s (5) _______________. Some people just enjoy the feeling of (6) ________________________ when reading news.
In pairs, talk about online media. Use the following questions and expressions to help you.
C
What is the current situation of online news media
What are the advantages and disadvantages of online news media
How will online news media change in the future Why
Expressions
Discussing advantages and disadvantages
One of the strengths/problems… is that…
Another positive/negative aspect is that…
On the one hand,… On the other hand,…
There are more advantages tan disadvantages when it comes to…
…has more advantages over…
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Writing
Write an article about online news media. Use your ideas from part C and the information in parts A and B to help you.
D
Planning your writing
Learning about the structure
To write an article about online news media, you can follow the structure below:
Introduction: give information on the current situation of online news media.
Main body: state the advantages and disadvantages of online news media.
Conclusion: predict the future of online news media.
Learning about writing techniques
You can use different expressions to avoid repetition in your writing. For example, to talk about the popularity of online news media, you can use the sentence patterns below:
It is clear that online news media is becoming increasingly popular among …
As we can see, online news media enjoys great popularity among …
Nowadays an increasing number of people turn to online news media for …
Learning about the language
To express your opinion, you can use expressions such as:
in my opinion, from my point of view, in my eyes, ...
I think/find/suppose/assume, my opinion/ view/ belief/ impression is that, as for me, and it seems to me that ...
Sample
Nowadays an increasing number of people turn to online news media for news. The rapid rise of the Internet and smart device era has made it easier for readers to access news reports online. It has been estimated that around 90% of people get at least some of their news online. With the availability of numerous news apps and news media accounts on social media, it is understandable that using online news media is a trend that is set to continue.
Sample
It is clear that online news media has advantages which are making it a popular choice. A lot of online news is free to read. It is also updated more quickly than print and broadcast media, and is easily accessible to fit every personal schedule. In addition, online news media has made it convenient for us to share news stories with our friends.
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Language Points
（教材P6）Pulitzer was the first to advocate the training of journalists at university level.
普利策是第一个提倡在大学里培养记者的人。
不定式作后置定语
1.当被修饰词本身就是序数词、形容词最高级,或前面有序数词形容词最高级或 the only, the very, the next, the last等时,常用不定式作后置定语。
They are the first to bear hardships, the last to enjoy comforts.
他们是吃苦在先、享乐在后的人。
I don't think he is the best one to do the work.
我认为他不是做这项工作的最佳人选。
（教材P6）Pulitzer was the first to advocate the training of journalists at university level.
普利策是第一个提倡在大学里培养记者的人。
不定式作后置定语
2.当被修饰词为 something，nothing，anything 等不定代词时，常用不定式作后置定语。
Do you have anything to say We are all ears.
你有什么要说的吗？我们洗耳恭听。
Voluntary service gives you a chance to change other people's life, including your own.
志愿服务给你一个改变别人生活也包括你自己生活的机会。
3.当被修饰词是抽象名词 time，way，reason，chance，ability，courage，opportunity，wish 等时，常用不定式作后置定语。
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