上海市2024-2025学年高二上学期期中考试英语试卷(无答案)
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| 科目 | 英语 | ||
| 更新时间 | 2024-11-11 10:55:41 | ||
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二○二四学年度第一学期期中考试
高二年级 英语试卷（共12页）
（测试100分钟内完成，总分100分，试后交答题卷）
友情提示：昨天，你既然经历了艰苦的学习，今天，你必将赢得可喜的收获！ 祝你：诚实守信，沉着冷静，细致踏实，自信自强，去迎接胜利！
I. Listening Comprehension （1*20=20%）
Section A
Directions: In Section A, you will hear ten short conversations between two speakers. At the end of each conversation, a question will be asked about what was said. The conversations and the questions will be spoken only once. After you hear a conversation and the question about it, read the four possible answers on your paper, and decide which one is the best answer to the question you have heard.
1. A. Get some small change. B. Find a shopping center.
C. Cash a check at a bank. D. Find a parking place.
2. A. In a cotton field. B. At a railway stop.
C. On a farm. D. On a train.
3. A. Shopping with his son. B. Buying a gift for a child.
C. Promoting a new product. D. Bargaining with a sales girl.
4. A. Taking photos. B. Cutting images.
C. Fixing cameras. D. Drawing pictures.
5. A. The school. B. A shop. C. The post office. D. Home.
6. A. He is rather disappointed. B. He is highly ambitious.
C. He can’t face the situation. D. He knows his own limitations.
7. A. The woman is unfit for studying physics.
B. He can be the woman’s private teacher.
C. Physics is an important course at school.
D. The professor’s suggestion is helpful.
8. A. They aren’t used to a cold place.
B. They feel lucky to live in Florida.
C. They are going to have a holiday.
D. They haven’t booked air tickets yet.
9. A. Look for a more expensive hotel.
B. Go to another hotel by bus.
C. Try to find a quiet place.
D. Take a walk around the city.
10. A. The man has changed his destination.
B. The man is returning his ticket.
C. He is flying to NY tomorrow morning.
D. He can’t get to NY as planned.
Section B
Directions: In Section B, you will hear two passages and one longer conversation. After each passage or conversation, you will be asked several questions. The passages and the conversation will be read twice, but the questions will be spoken only once. When you hear a question, read the four possible answers on your paper and decide which one is the best answer to the question you have heard.
Questions 11 through 13 are based on the following passage.
11. A. It was difficult for other cars to pass.
B. The dog couldn’t follow his car.
C. He was driving at too high a speed.
D. The dog was likely to be injured.
12. A. He required him to pay the fine.
B. He took him to the police station.
C. He asked him to put the dog into the car.
D. He sent him home and charged him.
13. A. He had never broken the traffic rules.
B. He was seriously punished for laziness.
C. He walked his dog by car every day.
D. He was too old to run after his dog.
Questions 14 through 16 are based on the following passage.
14. A. Anyone who needs to find a job, yet lacks information.
B. Those who have money but wonder how to invest.
C. People who want to achieve even higher life goals.
D. Anyone too lazy to exercise with an unhealthy diet.
15. A. He gives you advice by e-mail once a month.
B. He calls to give you suggestions every week.
C. He comes to talk with you face to face once a year.
D. He writes to help you just like your old friends.
16. A. Differences between a basketball coach and a life coach.
B. Why Hollywood stars greatly need life coaches.
C. How people usually achieve higher life goals.
D. What a life coach usually does to help people succeed.
Questions 17 through,20 are based on the following conversation.
17. A. Spot an area of the show business. B. Design their project.
C. Read the instructions. D. Discuss the project.
18. A. By doing face-to-face interviews. B. By doing telephone interviews.
C. By mailing out a questionnaire. D. By making observations.
19. A. Art. B. Literature. C. Music. D. Cinema.
20. A. Male and female. B. The young and the old.
C. Children and adults. D. Different age groups.
II. Grammar and Vocabulary （20%）
Section A（1*10=10%）
Directions: After reading the following passage below, fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.
Stealth Marketing
At its core, stealth marketing is about integrating a product or service into daily life or popular culture in such a seamless manner that it feels like a natural part of the environment. The main objective （21）______ （get） consumers talking about a product or service without directly pushing it onto them. By avoiding the traditional sales pitch, brands hope to generate organic interest and word-of-mouth buzz, capitalizing on the element of surprise and genuine user experiences.
Stealth marketing has the power to turn a brand into the subject everyone is talking about. （22）______ it’s a family discussing it over dinner or friends sharing it on social media, the brand becomes a natural part of conversations. This kind of organic discussion can be more valuable than any paid advertisement （23）______ it comes from trusted sources — friends and family.
One of the standout features of stealth marketing is its subtlety. （24）______ traditional advertising, which can be seen as pusny or annoying, stealth marketing is designed to blend in. This makes people more comfortable and open to the brand, often （25）______ （lead） to increased trust. When consumers trust a brand, they are more likely to become loyal customers, recommend the brand to others, and even defend it against criticism.
Budget is a concern for any marketing campaign. Stealth marketing often requires less financial investment （26）______ （compare） to traditional methods like TV commercials or billboard ads. This cost - effectiveness allows for more flexibility in the marketing budget, freeing up resources for other important business activities.
The very thing （27） ______ makes it effective — its subtlety — also raises ethical questions. Is it right to market to people in a way that they don’t even realize they （28）______ （market） to This lack of transparency （29）______ make some consumers feel deceived, which could harm the brand’s reputation - in the long run.
Navigating the legal landscape is （30）______ challenge in stealth marketing. Advertising laws are in place to protect consumers from misleading information. Stealth marketing strategies must be carefully planned to ensure they don’t cross any legal boundaries. Failure to comply with these laws can result in penalties, legal action, and a tarnished brand image.
Section B （1*10=10%）
Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.
A. appealing B. bargains C. credited D. identical E. intentionally F. items G. limited H. missteps I. pioneered J. gratefully K. scored
Dupes are wearing out Lululemon Athletica
Dupes are the products that cost less than the premium（高端的） versions but are of similar style and quality. Less expensive versions of premium products have become a（n） （31） alternative, particularly for younger shoppers.
That is becoming a problem for Lululemon Athletica, the company that （32） high - end sportswear and made $100 leggings the norm.
“The brand logo doesn’t hold as much appeal as it used to,” said Mikayla Kitsopoulos, a 22 - year - old college student. “Finding （33） is the new status symbol.” When Kitsopoulos was in high school, she wore Lululemon leggings, which cost about $100. Now, she buys her leggings on Amazon for about $30. She said the quality and fit is almost （34） , so why pay more
The heightened competition comes as Lululemon has made a series of （35） that have turned off even some of its most devoted fans. Not long ago, it removed a new type of leggings from its stores and website after customers complained about the fit. Other mistakes Lave included a color palette that was too （36） and not having enough of some products such as smaller size leggings. The misfires have pushed people such as Natalie Assink to （37） seek out different brands. The 20 - year - old college student said she switched from Lululemon to Gymshark and AYBL not just because their leggings cost less, but also because they have more color varieties.
Buying cheaper versions of premium products isn’t new. Boasting about it is. Ellyn Briggs, Moring Consult’s brands analyst, （38） the growing popularity of dupes to inflation but also to the rise of social media. The No. 1 reason people said they bought dupes was to save money, according to Morning Consult’s survey. They also wanted to test out whether the cheaper versions were as good as the premium （39） and then post about them on TikTok or other platforms. “It’s more than just a transaction,” Briggs said. “They want to share the fact that they have （40） a success.”
III. Reading Comprehension （37.5%）
Section A Cloze （1*15=15%）
Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.
Celebrity has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public （41） to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost （42） the practice of putting models on the cover because they don’t sell nearly as well as famous （43） . As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to （44） their own.
Celebrity clothing lines aren’t a （45） new phenomenon, but in the past they were typically aimed at the ordinary consumers, and （46） a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top （47） . The most successful start - ups have been those by celebrities with （48） personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, （49） almost all the products of daily life.
However, for every success story, there’s a related （50） tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s （51） is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self - promotional marketing. And once the （52） attention dies down, consumer interest might fade, loyalty returning to tried - and - true labels.
Today, celebrities face even more severe embarrassment. The pop - cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to （53） a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. （54） , the ego’s（自我的） potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as （55） might last a lifetime, but fashion — like celebrity — has always been short-lived.
41. A. tends B. returns C. aims D. means
42. A. abandoned B. delayed C. established D. assumed
43. A. films B. faces C. issues D. stories
44. A. inventing B.composing C. exploring D. developing
45. A. dramatically B.completely C. steadily D. normally
46. A. taken by B. set for C. limited to D. listed on
47 A. brands B. trends C. sales D. editions
48.A.common B. specific C. potential D. artificial
49. A. promoting B. extending C. engaging D. , covering
50. A. disappointing B. warning C. greeting D. amazing
51. A. origin B. organization C. release D. intention
52. A. continuous B. crazy C. initial D. sincere
53. A. strike B. isolate C. promote D. reduce
54. A. Still B. Thus C. Moreover D. . Indeed
55. A. stars B. models C. designers D. advertisers
Section B （1.5*11=16.5%）
Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.
（A）
There is a famous story about British poet Samuel Taylor Coleridge. He was writing a poem when he was interrupted by a knock at the door.
This was an age before the telephone. Someone was delivering a message. When Coleridge got back to his poem, he had lost his inspiration. His poetic mood had been’ broken by the knock on his door. His unfinished poem, which could otherwise have been a masterpiece, would now never be more than a fragment（片段）.
This story tells how unexpected communication can destroy an important thought. That brings us to the invention of the cellphone.
The most common complaint about cellphones is that people talk on them to the annoyance of people around them. But more damaging may be the cellphone’s disruption of our thoughts.
We have already entered a golden age of little white lies about our cellphones, and this is by and large a healthy, protective development. “I didn’t hear it ring” or “I didn’t realize my phone had shut off” are among the lies we tell to give ourselves space where we’re beyond reach.
The notion of being unreachable is not a new concept — we have “Do Not Disturb” signs on the doors of hotel rooms. So why must we feel guilty when it comes to cellphones Why must we apologize if we decide to shut off the cellphone for a while
The problem is that we come from a long - established tradition of difficulty with distance communication. Until the recent mass use of cellphones, it was easy to communicate with someone next to us or a few feet away, but difficult with someone across town, the country or the globe. We came to take it for granted.
But cellphones make long-distance communication common, and endanger our time by ourselves. Now time alone, or a conversation with someone next to us which cannot be interrupted by a phone, is something to be cherished. Even cellphone devotees, myself usually included, can’t help at times wanting to throw their phones away, or curse the day they were invented.
But we don’t and won’t, and there really is no need. All that’s required to take back our private time is a general social recognition that we have the right to it.
In other words, we have to develop a healthy contempt（轻视） for the rings of our own phones. Given the ease of making and receiving cellphone calls, if we don’ t talk to the. caller right now, we surely will shortly later.
A cellphone call deserves no greater priority than a random word from the person next to us. Though the call on my cellphone may be the one-in-a-million from Steven Spielberg — who has finally read my novel and wants to make it his next movie. But most likely it is not, and I’m better off thinking about the idea I just had for a new story, or the slice of pizza I’ll eat for lunch.
56. What is the point of the story about the poet Coleridge
A. To direct readers’ attention to the main topic.
B. To attract readers’ attention to read his poems.
C. To show how important inspiration is to a poet.
D. To emphasize the disadvantage of not having a cellphone.
57. Why does the writer mention the “Do Not Disturb” sign
A. To encourage us to use the cellphone as much as we can.
B. To persuade us not to worry about the ring of the cellphone.
C. To inform us that the cellphone is not to be disturbed in our life.
D. To ask us to make an apology when we don’t answer the cellphone call.
58. What does the underlined word “it” （Paragraph 7） most probably refer to
A. answering a call from afar
B. talking to friend next to us
C. using the cellphone to chat with friends
D.communicating to keep the long-established friendship
59. What can we infer from the last paragraph
A. Cellphones require more attention than any other invention.
B. We sometimes throw the phone away when it is too disturbing.
C. The writer would rather continue his own work than be interrupted by the ring.
D. We should give priority to the cellphone as it has brought us so much convenience.
（B）
▲ Allerton, Liverpool 590,000 A large - area lawn would look at home on a traditional red - brick campus. Six miles south of the University of Liverpool and the “knowledge quarter”, it is part of Allerton Priory, designed and built by Victorian gothic architect Alfred Waterhouse in the early 1800s for a local merchant and now separated into apartments. There’s a three - bedroom duplex（复式） on the lower ground and ground floor. The living room has floor - to - ceiling windows and views of the grounds, and there’s a private gate for residents leading to Allerton Manor sports car club. Fine & Country, 0151-947-0810
▲ Halton, Lancashire 285,000 This environmentally-friendly home is in the eco - settlement of Forgebank in the village of Halton on the outskirts of Lancaster. It may suit the buyers — with conscience and cash— who have chosen to settle close to the city they studied in. The complex sits on the banks of the River Lune and next to the Forest of Bowland. A two - bedroom home covers 1,050 sq ft with a balcony. The funky yellow kitchen cabinetry is by local carpenters. The Modern House, 0203-795-5920
▲ Eddington, Cambridge 689,950 The local government of Cambridge is developing a new sustainable residential district two miles north of the city centre with 3,000 homes, 2,000 postgraduate rooms for the University of Cambridge, sports facilities, a market square and park lot. One of the newest phases is Knights Park. There’s a two - bedroom. two-bathroom luxury flat on the fourth floor of the Florey building with no stamp duty to pay. Hill, 01223-607-200
▲ City centre, Bristol 565,000 This two - bedroom, first-floor apartment is in a pastel - coloured, period townhouse（老式联排别墅） on the waterfront in the heart of Bristol’s nightlife, with a parking space, a lift and views of the Floating Harbour and the Arnolfini arts centre. Beyond is the tree-lined Georgian garden s of Queen Square in the old town. The University of Bristol is a 30-minute walk away. Knight Frank, 0117-317-1996
60. Which of the following is TRUE about the house in Allerton
A. It enjoys an open and broad view of nearby grounds.
B. It is located on the campus of the University of Liverpool.
C. It houses the Allerton Manor sports car club on the second floor.
D. It was designed in the early 18th century by a local merchant.
61. Which house advertised boasts a combination of modernity and ancientness
A. Allerton, Liverpool B. Halton, Lancashire
C. Eddington, Cambridge D. City centre, Bristol
62. Alex and Susan, a newly married couple who love sports and own a car, are looking for a two-bedroom house property. They may contact ______ to ask for more information.
A. Fine & Country B. The Modern House
C. Hill D. Knight Frank
（C）
By now you’ve probably heard about the “you’re not special” speech, when English teacher David McCullough told graduating seniors at Wellesley High School: “Do not get the idea you’re anything special, because you’re not.” Mothers and fathers present at the ceremony — and a whole lot of other parents across the Internet — took issue with McCullough’s ego - puncturing words. But lost in the uproar was something we really should be taking to heart: our young people actually have no idea whether they’re particularly talented or accomplished or not. In our eagerness to elevate their self - esteem, we forgot to teach them how to realistically assess their own abilities, a crucial requirement for getting better at anything from math to music to sports. In fact, it’s not just privileged high-school students: we all tend to view ourselves as above average.
Such inflated self-judgments have been found in study after study, and it’s often exactly when we’re least competent at a given task that we rate our performance most generously. In a 2006 study published in the journal Medical Education, for example, medical students who scored the lowest on an essay test were the most charitable in their self-evaluations, while high-scoring students judged themselves much more strictly. Poor students, the authors note, “lack insight” into their own inadequacy. Why should this be Another study, led by Cornell University psychologist David Dunning, offers an enlightening explanation. People who are incompetent, he writes with coauthor Justin Kruger, suffer from a “dual burden”: they’re not good at what they do, and their very incapability prevents them from recognizing how bad they are.
In Dunning and Kruger’s study, subjects scoring at the bottom of the heap on tests of logic, grammar and humor “extremely overestimated” their talents. What these individuals lacked （in addition to clear logic, proper grammar and a sense of humor） was “metacognitive skill”: the capacity to monitor how well they’re performing. In the absence of that capacity, the subjects arrived at an overly hopeful view of their own abilities. There’s a paradox here, the authors note: “The skills that lead to competence in a particular domain are often the very same skills necessary to evaluate competence in that domain.” In other words, to get better at judging how well we’re doing at an activity, we have to get better at the activity itself.
There are a couple of ways out of this double bind. First, we can learn to make honest comparisons with others. Train yourself to recognize excellence, even when you yourself don’t possess it, and compare what you can do against what truly excellent individuals are able to accomplish. Second, seek out feedback that is frequent, accurate and specific. Find a critic who. will tell you not only how poorly you’re doing, but just what it is that you’re doing wrong. As Dunning and Kruger note, success indicates to us that everything went right, but failure is more ambiguous: any number of things could have gone wrong. Use this external feedback to figure out exactly where and when you screwed up.
If we adopt these strategies — and most importantly, teach them to our children — they won’t need parents, or a commencement（毕业典礼） speaker, to tell them that they’re special. They’ll already know that they are, or have a plan to get that way.
63. Which can be the best title of this passage
A. Special or Not Teach Kids To Figure It Out
B. Let’s Admit That We Are Not That Special
C. Tips On Making Ourselves More Special
D. Tell The Truth: Kids Overestimate their Talents
64. The author thinks the real problem is that ______.
A. we don’t know whether our young people are talented or not
B. young people don’t know how to assess their abilities realistically
C. no requirement is set up for young people to get better
D. we always tend to consider ourselves to be privileged
65. Which is NOT mentioned about poor students according to the passage
A. They usually give themselves high scores in self-evaluations.
B. They tend to be unable to know exactly how bad they are.
C. They are intelligently inadequate in tests and exams.
D. They lack the capacity to monitor how well they are performing.
66. We can infer from the passage that those high-scoring students ______.
A. know how to cultivate clear logic and proper grammar
B. tend to underestimate their performance because they know their limits
C. tend to regard themselves as competent due to their strict self-judgement
D. tend to be very competent in judging their performance in their high - scoring fields.
Section C （1.5*4=6%）
Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.
A. These questions may well get clearer and clearer during the process of academic writing. B. The introduction should function as the hook which draws the reader in and holds his attention. C. It’s a formal skill requiring precision and accuracy, and perfected by continuous and dedicated practice. D. If one is hesitant to answer even one of the aforementioned questions, one had better not write at all! E. It may take one a considerable period of time to know the skills of academic writing, even long after his/ her college graduation. F. It is a time-consuming activity and demands patience and perseverance.
The art of academic writing is not easy to master. （67） . Academic writing is the skilful exposition and explanation of an argument, which the writer has carefully researched and developed over a sustained period of time. （68） . But the joy of reading and sharing with others, one’s succinctly composed piece of argument, is incomparable.
Before beginning to write, the writer must ask himself a few questions — Why am I writing What is it that I intend to share with others What purpose will my writing serve Have I read enough about the topic or theme about which I am going to write （69） . Because academic writing is a serious activity — it makes one part of a shared community of readers and writers who wish to disseminate and learn from well-argued pieces of writing.
The structure of an argumentative essay should take the form of — Introduction （which should be around ten percent of the entire essay）, Body （it should constitute eighty percent of the piece） and Conclusion （again, ten per cent of the essay）. （70） . The body should include cogent and coherently linked paragraphs and the conclusion should re-state the argument and offer a substantial ending to the piece.
IV. Translation （2.5+3+3+4=12.5%）
Directions: Translate the following sentences into English, using the words given in the brackets.
71.在小说的某个戏剧性时刻，可怕的秘密泄漏出来，接着便是某人的声誉扫地。
72.人们普遍认为蔬菜对我们的健康非常有益。（It）
73.随着人们购物欲不断上涨， 传统节日已成为花钱的借口。（With）
74.与我们在杂志上读到的锻炼可以强身健体的信息相反，需要注意的是，饭后立即散步对健康未必有好处。（Contrary; worth）
V. Writing（10%）
Directions: Write an English essay in no less than 120 words according to the instructions given below in Chinese.
你是明启中学的李华，本学期你参加了英美文学选修课，老师提供了两种考核方式供大家选择。请给老师写一封邮件，说说你的选择。
你的邮件需包括：
1.你所选择的考核方式：
2.通过比较，说明你选择的理由。
考核方式 课堂考试 学期论文（term paper）
完成时间 2小时 2周
内容 老师限定 可任选一个你感兴趣的课题
地点 课堂上 课外
完成方式 独立完成，不得带参考书 可讨论，并可查阅相关资料
高二年级 英语试卷（共12页）
（测试100分钟内完成，总分100分，试后交答题卷）
友情提示：昨天，你既然经历了艰苦的学习，今天，你必将赢得可喜的收获！ 祝你：诚实守信，沉着冷静，细致踏实，自信自强，去迎接胜利！
I. Listening Comprehension （1*20=20%）
Section A
Directions: In Section A, you will hear ten short conversations between two speakers. At the end of each conversation, a question will be asked about what was said. The conversations and the questions will be spoken only once. After you hear a conversation and the question about it, read the four possible answers on your paper, and decide which one is the best answer to the question you have heard.
1. A. Get some small change. B. Find a shopping center.
C. Cash a check at a bank. D. Find a parking place.
2. A. In a cotton field. B. At a railway stop.
C. On a farm. D. On a train.
3. A. Shopping with his son. B. Buying a gift for a child.
C. Promoting a new product. D. Bargaining with a sales girl.
4. A. Taking photos. B. Cutting images.
C. Fixing cameras. D. Drawing pictures.
5. A. The school. B. A shop. C. The post office. D. Home.
6. A. He is rather disappointed. B. He is highly ambitious.
C. He can’t face the situation. D. He knows his own limitations.
7. A. The woman is unfit for studying physics.
B. He can be the woman’s private teacher.
C. Physics is an important course at school.
D. The professor’s suggestion is helpful.
8. A. They aren’t used to a cold place.
B. They feel lucky to live in Florida.
C. They are going to have a holiday.
D. They haven’t booked air tickets yet.
9. A. Look for a more expensive hotel.
B. Go to another hotel by bus.
C. Try to find a quiet place.
D. Take a walk around the city.
10. A. The man has changed his destination.
B. The man is returning his ticket.
C. He is flying to NY tomorrow morning.
D. He can’t get to NY as planned.
Section B
Directions: In Section B, you will hear two passages and one longer conversation. After each passage or conversation, you will be asked several questions. The passages and the conversation will be read twice, but the questions will be spoken only once. When you hear a question, read the four possible answers on your paper and decide which one is the best answer to the question you have heard.
Questions 11 through 13 are based on the following passage.
11. A. It was difficult for other cars to pass.
B. The dog couldn’t follow his car.
C. He was driving at too high a speed.
D. The dog was likely to be injured.
12. A. He required him to pay the fine.
B. He took him to the police station.
C. He asked him to put the dog into the car.
D. He sent him home and charged him.
13. A. He had never broken the traffic rules.
B. He was seriously punished for laziness.
C. He walked his dog by car every day.
D. He was too old to run after his dog.
Questions 14 through 16 are based on the following passage.
14. A. Anyone who needs to find a job, yet lacks information.
B. Those who have money but wonder how to invest.
C. People who want to achieve even higher life goals.
D. Anyone too lazy to exercise with an unhealthy diet.
15. A. He gives you advice by e-mail once a month.
B. He calls to give you suggestions every week.
C. He comes to talk with you face to face once a year.
D. He writes to help you just like your old friends.
16. A. Differences between a basketball coach and a life coach.
B. Why Hollywood stars greatly need life coaches.
C. How people usually achieve higher life goals.
D. What a life coach usually does to help people succeed.
Questions 17 through,20 are based on the following conversation.
17. A. Spot an area of the show business. B. Design their project.
C. Read the instructions. D. Discuss the project.
18. A. By doing face-to-face interviews. B. By doing telephone interviews.
C. By mailing out a questionnaire. D. By making observations.
19. A. Art. B. Literature. C. Music. D. Cinema.
20. A. Male and female. B. The young and the old.
C. Children and adults. D. Different age groups.
II. Grammar and Vocabulary （20%）
Section A（1*10=10%）
Directions: After reading the following passage below, fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.
Stealth Marketing
At its core, stealth marketing is about integrating a product or service into daily life or popular culture in such a seamless manner that it feels like a natural part of the environment. The main objective （21）______ （get） consumers talking about a product or service without directly pushing it onto them. By avoiding the traditional sales pitch, brands hope to generate organic interest and word-of-mouth buzz, capitalizing on the element of surprise and genuine user experiences.
Stealth marketing has the power to turn a brand into the subject everyone is talking about. （22）______ it’s a family discussing it over dinner or friends sharing it on social media, the brand becomes a natural part of conversations. This kind of organic discussion can be more valuable than any paid advertisement （23）______ it comes from trusted sources — friends and family.
One of the standout features of stealth marketing is its subtlety. （24）______ traditional advertising, which can be seen as pusny or annoying, stealth marketing is designed to blend in. This makes people more comfortable and open to the brand, often （25）______ （lead） to increased trust. When consumers trust a brand, they are more likely to become loyal customers, recommend the brand to others, and even defend it against criticism.
Budget is a concern for any marketing campaign. Stealth marketing often requires less financial investment （26）______ （compare） to traditional methods like TV commercials or billboard ads. This cost - effectiveness allows for more flexibility in the marketing budget, freeing up resources for other important business activities.
The very thing （27） ______ makes it effective — its subtlety — also raises ethical questions. Is it right to market to people in a way that they don’t even realize they （28）______ （market） to This lack of transparency （29）______ make some consumers feel deceived, which could harm the brand’s reputation - in the long run.
Navigating the legal landscape is （30）______ challenge in stealth marketing. Advertising laws are in place to protect consumers from misleading information. Stealth marketing strategies must be carefully planned to ensure they don’t cross any legal boundaries. Failure to comply with these laws can result in penalties, legal action, and a tarnished brand image.
Section B （1*10=10%）
Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.
A. appealing B. bargains C. credited D. identical E. intentionally F. items G. limited H. missteps I. pioneered J. gratefully K. scored
Dupes are wearing out Lululemon Athletica
Dupes are the products that cost less than the premium（高端的） versions but are of similar style and quality. Less expensive versions of premium products have become a（n） （31） alternative, particularly for younger shoppers.
That is becoming a problem for Lululemon Athletica, the company that （32） high - end sportswear and made $100 leggings the norm.
“The brand logo doesn’t hold as much appeal as it used to,” said Mikayla Kitsopoulos, a 22 - year - old college student. “Finding （33） is the new status symbol.” When Kitsopoulos was in high school, she wore Lululemon leggings, which cost about $100. Now, she buys her leggings on Amazon for about $30. She said the quality and fit is almost （34） , so why pay more
The heightened competition comes as Lululemon has made a series of （35） that have turned off even some of its most devoted fans. Not long ago, it removed a new type of leggings from its stores and website after customers complained about the fit. Other mistakes Lave included a color palette that was too （36） and not having enough of some products such as smaller size leggings. The misfires have pushed people such as Natalie Assink to （37） seek out different brands. The 20 - year - old college student said she switched from Lululemon to Gymshark and AYBL not just because their leggings cost less, but also because they have more color varieties.
Buying cheaper versions of premium products isn’t new. Boasting about it is. Ellyn Briggs, Moring Consult’s brands analyst, （38） the growing popularity of dupes to inflation but also to the rise of social media. The No. 1 reason people said they bought dupes was to save money, according to Morning Consult’s survey. They also wanted to test out whether the cheaper versions were as good as the premium （39） and then post about them on TikTok or other platforms. “It’s more than just a transaction,” Briggs said. “They want to share the fact that they have （40） a success.”
III. Reading Comprehension （37.5%）
Section A Cloze （1*15=15%）
Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.
Celebrity has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public （41） to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost （42） the practice of putting models on the cover because they don’t sell nearly as well as famous （43） . As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to （44） their own.
Celebrity clothing lines aren’t a （45） new phenomenon, but in the past they were typically aimed at the ordinary consumers, and （46） a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top （47） . The most successful start - ups have been those by celebrities with （48） personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, （49） almost all the products of daily life.
However, for every success story, there’s a related （50） tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s （51） is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self - promotional marketing. And once the （52） attention dies down, consumer interest might fade, loyalty returning to tried - and - true labels.
Today, celebrities face even more severe embarrassment. The pop - cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to （53） a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. （54） , the ego’s（自我的） potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as （55） might last a lifetime, but fashion — like celebrity — has always been short-lived.
41. A. tends B. returns C. aims D. means
42. A. abandoned B. delayed C. established D. assumed
43. A. films B. faces C. issues D. stories
44. A. inventing B.composing C. exploring D. developing
45. A. dramatically B.completely C. steadily D. normally
46. A. taken by B. set for C. limited to D. listed on
47 A. brands B. trends C. sales D. editions
48.A.common B. specific C. potential D. artificial
49. A. promoting B. extending C. engaging D. , covering
50. A. disappointing B. warning C. greeting D. amazing
51. A. origin B. organization C. release D. intention
52. A. continuous B. crazy C. initial D. sincere
53. A. strike B. isolate C. promote D. reduce
54. A. Still B. Thus C. Moreover D. . Indeed
55. A. stars B. models C. designers D. advertisers
Section B （1.5*11=16.5%）
Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.
（A）
There is a famous story about British poet Samuel Taylor Coleridge. He was writing a poem when he was interrupted by a knock at the door.
This was an age before the telephone. Someone was delivering a message. When Coleridge got back to his poem, he had lost his inspiration. His poetic mood had been’ broken by the knock on his door. His unfinished poem, which could otherwise have been a masterpiece, would now never be more than a fragment（片段）.
This story tells how unexpected communication can destroy an important thought. That brings us to the invention of the cellphone.
The most common complaint about cellphones is that people talk on them to the annoyance of people around them. But more damaging may be the cellphone’s disruption of our thoughts.
We have already entered a golden age of little white lies about our cellphones, and this is by and large a healthy, protective development. “I didn’t hear it ring” or “I didn’t realize my phone had shut off” are among the lies we tell to give ourselves space where we’re beyond reach.
The notion of being unreachable is not a new concept — we have “Do Not Disturb” signs on the doors of hotel rooms. So why must we feel guilty when it comes to cellphones Why must we apologize if we decide to shut off the cellphone for a while
The problem is that we come from a long - established tradition of difficulty with distance communication. Until the recent mass use of cellphones, it was easy to communicate with someone next to us or a few feet away, but difficult with someone across town, the country or the globe. We came to take it for granted.
But cellphones make long-distance communication common, and endanger our time by ourselves. Now time alone, or a conversation with someone next to us which cannot be interrupted by a phone, is something to be cherished. Even cellphone devotees, myself usually included, can’t help at times wanting to throw their phones away, or curse the day they were invented.
But we don’t and won’t, and there really is no need. All that’s required to take back our private time is a general social recognition that we have the right to it.
In other words, we have to develop a healthy contempt（轻视） for the rings of our own phones. Given the ease of making and receiving cellphone calls, if we don’ t talk to the. caller right now, we surely will shortly later.
A cellphone call deserves no greater priority than a random word from the person next to us. Though the call on my cellphone may be the one-in-a-million from Steven Spielberg — who has finally read my novel and wants to make it his next movie. But most likely it is not, and I’m better off thinking about the idea I just had for a new story, or the slice of pizza I’ll eat for lunch.
56. What is the point of the story about the poet Coleridge
A. To direct readers’ attention to the main topic.
B. To attract readers’ attention to read his poems.
C. To show how important inspiration is to a poet.
D. To emphasize the disadvantage of not having a cellphone.
57. Why does the writer mention the “Do Not Disturb” sign
A. To encourage us to use the cellphone as much as we can.
B. To persuade us not to worry about the ring of the cellphone.
C. To inform us that the cellphone is not to be disturbed in our life.
D. To ask us to make an apology when we don’t answer the cellphone call.
58. What does the underlined word “it” （Paragraph 7） most probably refer to
A. answering a call from afar
B. talking to friend next to us
C. using the cellphone to chat with friends
D.communicating to keep the long-established friendship
59. What can we infer from the last paragraph
A. Cellphones require more attention than any other invention.
B. We sometimes throw the phone away when it is too disturbing.
C. The writer would rather continue his own work than be interrupted by the ring.
D. We should give priority to the cellphone as it has brought us so much convenience.
（B）
▲ Allerton, Liverpool 590,000 A large - area lawn would look at home on a traditional red - brick campus. Six miles south of the University of Liverpool and the “knowledge quarter”, it is part of Allerton Priory, designed and built by Victorian gothic architect Alfred Waterhouse in the early 1800s for a local merchant and now separated into apartments. There’s a three - bedroom duplex（复式） on the lower ground and ground floor. The living room has floor - to - ceiling windows and views of the grounds, and there’s a private gate for residents leading to Allerton Manor sports car club. Fine & Country, 0151-947-0810
▲ Halton, Lancashire 285,000 This environmentally-friendly home is in the eco - settlement of Forgebank in the village of Halton on the outskirts of Lancaster. It may suit the buyers — with conscience and cash— who have chosen to settle close to the city they studied in. The complex sits on the banks of the River Lune and next to the Forest of Bowland. A two - bedroom home covers 1,050 sq ft with a balcony. The funky yellow kitchen cabinetry is by local carpenters. The Modern House, 0203-795-5920
▲ Eddington, Cambridge 689,950 The local government of Cambridge is developing a new sustainable residential district two miles north of the city centre with 3,000 homes, 2,000 postgraduate rooms for the University of Cambridge, sports facilities, a market square and park lot. One of the newest phases is Knights Park. There’s a two - bedroom. two-bathroom luxury flat on the fourth floor of the Florey building with no stamp duty to pay. Hill, 01223-607-200
▲ City centre, Bristol 565,000 This two - bedroom, first-floor apartment is in a pastel - coloured, period townhouse（老式联排别墅） on the waterfront in the heart of Bristol’s nightlife, with a parking space, a lift and views of the Floating Harbour and the Arnolfini arts centre. Beyond is the tree-lined Georgian garden s of Queen Square in the old town. The University of Bristol is a 30-minute walk away. Knight Frank, 0117-317-1996
60. Which of the following is TRUE about the house in Allerton
A. It enjoys an open and broad view of nearby grounds.
B. It is located on the campus of the University of Liverpool.
C. It houses the Allerton Manor sports car club on the second floor.
D. It was designed in the early 18th century by a local merchant.
61. Which house advertised boasts a combination of modernity and ancientness
A. Allerton, Liverpool B. Halton, Lancashire
C. Eddington, Cambridge D. City centre, Bristol
62. Alex and Susan, a newly married couple who love sports and own a car, are looking for a two-bedroom house property. They may contact ______ to ask for more information.
A. Fine & Country B. The Modern House
C. Hill D. Knight Frank
（C）
By now you’ve probably heard about the “you’re not special” speech, when English teacher David McCullough told graduating seniors at Wellesley High School: “Do not get the idea you’re anything special, because you’re not.” Mothers and fathers present at the ceremony — and a whole lot of other parents across the Internet — took issue with McCullough’s ego - puncturing words. But lost in the uproar was something we really should be taking to heart: our young people actually have no idea whether they’re particularly talented or accomplished or not. In our eagerness to elevate their self - esteem, we forgot to teach them how to realistically assess their own abilities, a crucial requirement for getting better at anything from math to music to sports. In fact, it’s not just privileged high-school students: we all tend to view ourselves as above average.
Such inflated self-judgments have been found in study after study, and it’s often exactly when we’re least competent at a given task that we rate our performance most generously. In a 2006 study published in the journal Medical Education, for example, medical students who scored the lowest on an essay test were the most charitable in their self-evaluations, while high-scoring students judged themselves much more strictly. Poor students, the authors note, “lack insight” into their own inadequacy. Why should this be Another study, led by Cornell University psychologist David Dunning, offers an enlightening explanation. People who are incompetent, he writes with coauthor Justin Kruger, suffer from a “dual burden”: they’re not good at what they do, and their very incapability prevents them from recognizing how bad they are.
In Dunning and Kruger’s study, subjects scoring at the bottom of the heap on tests of logic, grammar and humor “extremely overestimated” their talents. What these individuals lacked （in addition to clear logic, proper grammar and a sense of humor） was “metacognitive skill”: the capacity to monitor how well they’re performing. In the absence of that capacity, the subjects arrived at an overly hopeful view of their own abilities. There’s a paradox here, the authors note: “The skills that lead to competence in a particular domain are often the very same skills necessary to evaluate competence in that domain.” In other words, to get better at judging how well we’re doing at an activity, we have to get better at the activity itself.
There are a couple of ways out of this double bind. First, we can learn to make honest comparisons with others. Train yourself to recognize excellence, even when you yourself don’t possess it, and compare what you can do against what truly excellent individuals are able to accomplish. Second, seek out feedback that is frequent, accurate and specific. Find a critic who. will tell you not only how poorly you’re doing, but just what it is that you’re doing wrong. As Dunning and Kruger note, success indicates to us that everything went right, but failure is more ambiguous: any number of things could have gone wrong. Use this external feedback to figure out exactly where and when you screwed up.
If we adopt these strategies — and most importantly, teach them to our children — they won’t need parents, or a commencement（毕业典礼） speaker, to tell them that they’re special. They’ll already know that they are, or have a plan to get that way.
63. Which can be the best title of this passage
A. Special or Not Teach Kids To Figure It Out
B. Let’s Admit That We Are Not That Special
C. Tips On Making Ourselves More Special
D. Tell The Truth: Kids Overestimate their Talents
64. The author thinks the real problem is that ______.
A. we don’t know whether our young people are talented or not
B. young people don’t know how to assess their abilities realistically
C. no requirement is set up for young people to get better
D. we always tend to consider ourselves to be privileged
65. Which is NOT mentioned about poor students according to the passage
A. They usually give themselves high scores in self-evaluations.
B. They tend to be unable to know exactly how bad they are.
C. They are intelligently inadequate in tests and exams.
D. They lack the capacity to monitor how well they are performing.
66. We can infer from the passage that those high-scoring students ______.
A. know how to cultivate clear logic and proper grammar
B. tend to underestimate their performance because they know their limits
C. tend to regard themselves as competent due to their strict self-judgement
D. tend to be very competent in judging their performance in their high - scoring fields.
Section C （1.5*4=6%）
Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.
A. These questions may well get clearer and clearer during the process of academic writing. B. The introduction should function as the hook which draws the reader in and holds his attention. C. It’s a formal skill requiring precision and accuracy, and perfected by continuous and dedicated practice. D. If one is hesitant to answer even one of the aforementioned questions, one had better not write at all! E. It may take one a considerable period of time to know the skills of academic writing, even long after his/ her college graduation. F. It is a time-consuming activity and demands patience and perseverance.
The art of academic writing is not easy to master. （67） . Academic writing is the skilful exposition and explanation of an argument, which the writer has carefully researched and developed over a sustained period of time. （68） . But the joy of reading and sharing with others, one’s succinctly composed piece of argument, is incomparable.
Before beginning to write, the writer must ask himself a few questions — Why am I writing What is it that I intend to share with others What purpose will my writing serve Have I read enough about the topic or theme about which I am going to write （69） . Because academic writing is a serious activity — it makes one part of a shared community of readers and writers who wish to disseminate and learn from well-argued pieces of writing.
The structure of an argumentative essay should take the form of — Introduction （which should be around ten percent of the entire essay）, Body （it should constitute eighty percent of the piece） and Conclusion （again, ten per cent of the essay）. （70） . The body should include cogent and coherently linked paragraphs and the conclusion should re-state the argument and offer a substantial ending to the piece.
IV. Translation （2.5+3+3+4=12.5%）
Directions: Translate the following sentences into English, using the words given in the brackets.
71.在小说的某个戏剧性时刻，可怕的秘密泄漏出来，接着便是某人的声誉扫地。
72.人们普遍认为蔬菜对我们的健康非常有益。（It）
73.随着人们购物欲不断上涨， 传统节日已成为花钱的借口。（With）
74.与我们在杂志上读到的锻炼可以强身健体的信息相反，需要注意的是，饭后立即散步对健康未必有好处。（Contrary; worth）
V. Writing（10%）
Directions: Write an English essay in no less than 120 words according to the instructions given below in Chinese.
你是明启中学的李华，本学期你参加了英美文学选修课，老师提供了两种考核方式供大家选择。请给老师写一封邮件，说说你的选择。
你的邮件需包括：
1.你所选择的考核方式：
2.通过比较，说明你选择的理由。
考核方式 课堂考试 学期论文（term paper）
完成时间 2小时 2周
内容 老师限定 可任选一个你感兴趣的课题
地点 课堂上 课外
完成方式 独立完成，不得带参考书 可讨论，并可查阅相关资料
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