Module 4 Unit1 Advertising Task 课件（共23张PPT）
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| 名称 | Module 4 Unit1 Advertising Task 课件（共23张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 470.0KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2016-03-18 22:24:41 | ||
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课件23张PPT。Unit 1
AdvertisingTask Writing an advertisement Skills building 1: Listening for statistics and descriptionsHow to read these statistics:
*Fractions:
1/2 (a/one half) 2/3(two thirds)
?(three quarters) 2 1/3(two and a third)
How to read:
2/5 _________ 4 ? ___________________
two fifthsfour and three quartersHow to read these statistics:*decimals:
0.3 (zero/nought point three), 6.79 (six point seven
nine)
How to read:
0.9 ____________________ 2.15________________
*percentages
63%(sixty-three per cent)
45.72%(forty-five point seven two per cent)
How to read
27.35%_____________________________zero/nought point ninetwo point one fivetwenty-seven point three five per centWhen listening, we should care about:
An
increase
an increase ofgo up byincrease/rise bytwo times as manyA
decreasea decrease ofdecrease/fall
byno changeno changeremain/stay the sameWhen listening, we should also pat attention to:trenddownward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/graduallya range: vary between* and */from * to *an average: average price/number…a limitmaximumpeaked atfall to lowest leveldrop to lowest pointWhen listening, don’t forget:Listening practice: Page 12Possible answers:
1 1, 200 1, 400
2 85% 65%
3 50%-60% 75.5%
4 23.4% 11.5% 24.5% 13.6%
5 9, 000 3, 000
Step 1: completing a bar chartB Repackaging of the ChocoLoco barAnswerSkills building 2: expressing opinions and giving supporting reasonsHow to express opinions?
I (don’t) think/believe… It seems to me
that…
In my opinion/To me,…
And How to give reasons?as/because/since/for …First, … Second ,… Then …
(Next, … Finally, …)Pair-work1. Work in pairs and talk about your opinions on ads.
2. Try to use different structures to state opinions and give reasons.
3. You can refer to the dialogue on Page 14 as a model.
Step 2: talking about adsA Conduct a survey
B Role-playC Write a reportSkills building 3: Using different sentence types correctlyPractice: Label the sentence types (Page 16)Possible answers:
2 negative statement
3 command
4 positive statement
5 positive statement
6 positive statement
7 exclamation
8 positive statementStep 3:
writing an advertisementPart B WritingWrite an ad for your company’ ChocoLoco
bar.
You may want to mention:
1 taste/look/ingredients
2 comments from consumers
3 what is unique about the product
4 price /discount
5 benefits
6 where it is availablePossible example
You can never imagine how delicious
chocolate bars can be if you have never had
a ChocoLoco Bar. Only the best quality cocoa
beans from Ghana and the freshest milk from
China are used to make the delicious
ChocoLoco Bars. Because they are low in fat,
they are also a good choice for anyone trying
to lose weight. Almost everyone who has tried
them loves them! The ChocoLoco Bar has a
high quality and a reasonable price. It is
available in all supermarkets around China now. 1. increase/rise/grow by … 上涨了……
increase/rise/grow to … 上涨到……
decrease/fall by … 下降了……
decrease/fall to … 下降到……
2. sth end up with …
某事以……结束/告终
sb end up sth with …
某人以……结束某事Language Points:3. in one’s opinion 等同于
in the opinion of sb 在某人看来
4. “数词+ more + 复数名词”或 “another +
数词+ 复数名词”表示“还…… ；再……”
e.g. The professor needs another two
assistants to do the experiment.
e.g. I am given two more hours to finish
my paper.Homework Review what you have learnt today.
AdvertisingTask Writing an advertisement Skills building 1: Listening for statistics and descriptionsHow to read these statistics:
*Fractions:
1/2 (a/one half) 2/3(two thirds)
?(three quarters) 2 1/3(two and a third)
How to read:
2/5 _________ 4 ? ___________________
two fifthsfour and three quartersHow to read these statistics:*decimals:
0.3 (zero/nought point three), 6.79 (six point seven
nine)
How to read:
0.9 ____________________ 2.15________________
*percentages
63%(sixty-three per cent)
45.72%(forty-five point seven two per cent)
How to read
27.35%_____________________________zero/nought point ninetwo point one fivetwenty-seven point three five per centWhen listening, we should care about:
An
increase
an increase ofgo up byincrease/rise bytwo times as manyA
decreasea decrease ofdecrease/fall
byno changeno changeremain/stay the sameWhen listening, we should also pat attention to:trenddownward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/graduallya range: vary between* and */from * to *an average: average price/number…a limitmaximumpeaked atfall to lowest leveldrop to lowest pointWhen listening, don’t forget:Listening practice: Page 12Possible answers:
1 1, 200 1, 400
2 85% 65%
3 50%-60% 75.5%
4 23.4% 11.5% 24.5% 13.6%
5 9, 000 3, 000
Step 1: completing a bar chartB Repackaging of the ChocoLoco barAnswerSkills building 2: expressing opinions and giving supporting reasonsHow to express opinions?
I (don’t) think/believe… It seems to me
that…
In my opinion/To me,…
And How to give reasons?as/because/since/for …First, … Second ,… Then …
(Next, … Finally, …)Pair-work1. Work in pairs and talk about your opinions on ads.
2. Try to use different structures to state opinions and give reasons.
3. You can refer to the dialogue on Page 14 as a model.
Step 2: talking about adsA Conduct a survey
B Role-playC Write a reportSkills building 3: Using different sentence types correctlyPractice: Label the sentence types (Page 16)Possible answers:
2 negative statement
3 command
4 positive statement
5 positive statement
6 positive statement
7 exclamation
8 positive statementStep 3:
writing an advertisementPart B WritingWrite an ad for your company’ ChocoLoco
bar.
You may want to mention:
1 taste/look/ingredients
2 comments from consumers
3 what is unique about the product
4 price /discount
5 benefits
6 where it is availablePossible example
You can never imagine how delicious
chocolate bars can be if you have never had
a ChocoLoco Bar. Only the best quality cocoa
beans from Ghana and the freshest milk from
China are used to make the delicious
ChocoLoco Bars. Because they are low in fat,
they are also a good choice for anyone trying
to lose weight. Almost everyone who has tried
them loves them! The ChocoLoco Bar has a
high quality and a reasonable price. It is
available in all supermarkets around China now. 1. increase/rise/grow by … 上涨了……
increase/rise/grow to … 上涨到……
decrease/fall by … 下降了……
decrease/fall to … 下降到……
2. sth end up with …
某事以……结束/告终
sb end up sth with …
某人以……结束某事Language Points:3. in one’s opinion 等同于
in the opinion of sb 在某人看来
4. “数词+ more + 复数名词”或 “another +
数词+ 复数名词”表示“还…… ；再……”
e.g. The professor needs another two
assistants to do the experiment.
e.g. I am given two more hours to finish
my paper.Homework Review what you have learnt today.