Module 4 Unit1 Welcome to the unit 课件（共24张PPT）
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| 名称 | Module 4 Unit1 Welcome to the unit 课件（共24张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 6.9MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2016-03-18 22:22:58 | ||
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课件24张PPT。Unit 1 AdvertisingWelcome to the unitEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsObey your thirst．
服从你的渴望。Just do it.
只管去做。 spokeswoman & spokesmanSprite (雪碧） Nike（耐克） BrainstormingAre you interested in advertisements?
Why do you like them?
Do you think some of them are well-designed?
If you have the chance, do you want to be an ads-designer?
Suppose you are an ads-designer, how will you design your advertisement?Pair workTalk about the pictures on the last slide.
1. Which advertisements make you want to buy a product or service why?
2. Which advertisements make you think
about social problems? Why?
3. Do you believe that advertisements tell the
complete truth? Why or why not?ObservationTry to divide the four pictures into two parts.Ads for public issues
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooThis poster is a commercial
advertisement. It offer the
Airline service. It uses “I live
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts fro days” successfully to persuade young people to buy this shampoo.Poster 4Types of advertisementsCommercial advertisements
To promote a product or service
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I’M LOVIN’IT. 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
the choice of a new generation.
新一代的选择。经典英文广告IBM
no business too small, no problem too big
没有不做的小生意，没有解决不了的大问题
东芝电子
take Toshiba, take the world.
拥有东芝，拥有世界。
麦斯威尔咖啡
good to the last drop. 滴滴香浓, 意犹未尽
雪碧
obey your thirst. 服从你的渴望 。 经典英文广告
What are advantages and disadvantages
of advertisements?Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that are bad for them.Group work Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way.Get more information about ads.
Preview reading.Homework
服从你的渴望。Just do it.
只管去做。 spokeswoman & spokesmanSprite (雪碧） Nike（耐克） BrainstormingAre you interested in advertisements?
Why do you like them?
Do you think some of them are well-designed?
If you have the chance, do you want to be an ads-designer?
Suppose you are an ads-designer, how will you design your advertisement?Pair workTalk about the pictures on the last slide.
1. Which advertisements make you want to buy a product or service why?
2. Which advertisements make you think
about social problems? Why?
3. Do you believe that advertisements tell the
complete truth? Why or why not?ObservationTry to divide the four pictures into two parts.Ads for public issues
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooThis poster is a commercial
advertisement. It offer the
Airline service. It uses “I live
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts fro days” successfully to persuade young people to buy this shampoo.Poster 4Types of advertisementsCommercial advertisements
To promote a product or service
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I’M LOVIN’IT. 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
the choice of a new generation.
新一代的选择。经典英文广告IBM
no business too small, no problem too big
没有不做的小生意，没有解决不了的大问题
东芝电子
take Toshiba, take the world.
拥有东芝，拥有世界。
麦斯威尔咖啡
good to the last drop. 滴滴香浓, 意犹未尽
雪碧
obey your thirst. 服从你的渴望 。 经典英文广告
What are advantages and disadvantages
of advertisements?Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that are bad for them.Group work Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way.Get more information about ads.
Preview reading.Homework