北师大版 必修四 Unit 11 The Media 教学设计课件（85张ppt）
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| 名称 | 北师大版 必修四 Unit 11 The Media 教学设计课件（85张ppt） |  | |
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课件85张PPT。课时安排Unit 11 The Media
2 periods Lesson 1 World News +补充+语法
2 periods Lesson 2 The Paparazzi + Writing
2 periods Lesson 3 The Advertising Game
+ 语法
2 periods Lesson 4 What’s in the Papers?
+Culture Corner+ 补充
Unit 11 The Media
Lesson 1 World News
The 1st Period
教学内容
话题： 1. 非洲问题摆上八国首脑峰会议题；2. 伦敦赢了 （阅读）
词汇：
重点词汇： be made up of, demand, cancel, escape, host, cheer, delight, prevent … from, announce
相关词汇： wealthy, political, major, historical, painful, powerful, widespread, poverty, electricity, health care administration, reform, belief, debt, Olympic Games, International Olympic Committee, crowd, the rush hour, evidence, incident, attack, explanation
语法：被动语态 (重点是体验和归纳各个主要时态的被动语态形式。学生要能够在语篇中识别、在语境中运用被动语态。)
课时安排：两课时。
第一课时：
1. 训练阅读策略
2. 增加阅读内容Olympic Garland---2012 Competition Going for Green，并让学生设计Wh- questions，以便他们更好地理解阅读策略。
第二课时：
复习课文
在语境中恰当地使用被动语态。
Warm-up: Media around you
Radio, TV, magazine, Internet, newspaper,
Word bank
Passage A
Pre-reading:
1. What does G8 stand for?
2. Which nations are in the "G8" ?While reading
Read the news and answer the following questions.
1) The full name of G8: ________________
2) Formation: _________, __________, ________, ________, _________, __________, ________, ________
3) What is talked about on the meeting?
The topic on the agenda this week in _________ among the G8 leaders is how to __________________________.
4) Why is this year’s meeting unusual?
5) What are some of the major problems in Africa?
6) How can the G8 nations help Africa’s poorest countries? While reading.
1st paragraph
How often is the meeting held? ____________________
Discussion about: major problems that ____________________
2nd paragraph
1) Many people cannot get the ______, _____, _____, _______ or
__________ ________.
2) ________ ___________ and _____________ are extremely important.
3rd paragraph
1) Demand:
The debt of _____________________ should ____________.
2) Belief:
This is the only way to _______ their _______ pasts.Passage B Hot
London Olympics videoPassage BRead and answer the following questions.
1. What important news were London people reacting to at lunchtime on July 6, 2005?
2. How were they reacting to this news?
3. Why did this news have historical importance?
Passage BWhile-reading: Read and match
title, background, quotes（引用）, main idea
London Wins -- ____________
Paragraph 1 ______________________
Paragraph 2 ______________________
Paragraph 3 ______________________补充阅读补充阅读
1. What did Lord Coe think of the Plant Champions competition?
2. What do you know about our native plant species?学生设计问题
Lesson 1 World News
The 2nd PeriodGrammar
Fill in the blanks according to the news Africa on G8 Agenda.
The G8 ________ (make) up of political leaders from 8 countries – France, the United States, ________, ________, Japan, Italy, Canada and _______. They meet every summer to _______ (discuss) major problems that ________ (concern) the whole world.
The meeting ________________ (hold) in Scotland next week and the topic of Africa _______________ (discuss) in detail. Reforms ___________________ (demand) by people from all over the world. If the debt of Africa’s poorest countries __________ (cancel), the problems there __________________ (can prevent) from getting any worse.
另外，让学生自己总结、归纳被动语态在各个时态中的结构，培养他们的自主学习能力。More PracticeWorkbook
Page 67---5.6Lesson 2 The Paparazzi
( 2 Periods )www.themegallery.com Objectives
By the end of this class, you are able
To practise listening for specific information;
To practise expressing opinions, using the relative vocabulary.Do you know the reason why she died?The paparazziThey are also called “puppy team” in Chinese.
They take photographs of famous people’s private lives.Watch a section of video: Diana’s funeral, and enjoy the song Candle in the Wind.Some people blamed paparazzi for the deaths of Princess Diana and her friend who were killed in 1997 in a high-way car accident in Paris, while they were pursued by paparazzi. A heated argument arose about whether what the paparazzi had done was legal. More and more people are in favour of defending individual’s right to privacy.When we analyze the action of the paparazzi, we can see why they are willing to sell the photos to the media. They attempt to seek a large profit, that is to say, they want to earn more money. 1. blame a) begin to happen
2. argument b) allowed by law
3. arise c) do sth. to protect
sb. from being attack
4. legal d) agree with or support
5. in favor of e) disagreement or quarrel
6. defend f) say that someone is
responsible for sth. badfeabdcPre-listening analyze a) prepared to do sth.
willing b) examine and
explain
attempt c) try to do something
profit d) money made from
doing businessPre-listening self-employedworking independentlyself-controlled
self-educated
self-help
self-respect
self-servicePre-listening Listening for specific informationBefore you listen, read the questions. Try to guess possible answers.
While you are listening, listen for words from the questions or synonyms of them
Don’t worry if you don’t understand everything.
Concentrate on the important words.
Write down your answers in note form.
Don’t use full sentence.
Listening strategies1. Pretending to be a repair man to get into the house of a film star and take picture of her daily life.
2. Hiring a helicopter to take pictures of the film star’s big house from the air.According to Dr Lindbrow, which of the following attempts of the paparazzi is probably not legal?While-listening Legal or not legal?3. Hiding in the bush outside the film star’s house to take pictures of her when she comes out.
4. Renting a speed boat to take pictures of the film star on the beach.None of them is legal.Complete the notes which summarise Dr Lindbrow’s words.
LISTEN---DISCUSSION---CHECK1. The paparazzi are self-employed _______________.
2. The ________ is often blamed for encouraging the paparazzi.
3. Nowadays, selling photographs of famous people has become ____________.photographersmediabig businessWhile-listening Complete the notes
4. The British law says that it is _____ to
take photographs of famous people in
public.
5. The paparazzi sometimes risk breaking the _____ to take photos which they can sell for good ________.
6. Since Princess Diana’s death in 1997, a lot of people’s attitudes have changed and more and more people dislike the ___________ and what they do.legallawpaparazziprofitsWhat do you think of the argument that taking photographs of famous people is part of news reporting?
Do you agree? Why or why not?Voice Your Opinion:
Homework:
1.Do Ex. 1 and 3 on page 68 and Ex. 3 on page 69
2.Vocabulary Lesson 2
The 2nd Period
www.themegallery.com Objectives
By the end of this class, you’ll be able to
understand the functional expressions for opinions, agreement and disagreement;
use functional expressions to express your opinions. Revision:
WorksheetWarm up1. Should the media respect famous people’s privacy?
2. Should famous people complain when the paparazzi follow them?Listen to the discussion between Katy and James. Which of them expresses these opinions?
1. The media should respect famous people’s privacy.
2. Famous people shouldn’t complain when the paparazzi follow them.KatyJamesListening3. The media is getting worse and worse.
4. There is too much violence on TV nowadays.
5. The government should control TV programmes to protect children.
KatyJames and KatyKatyLook at the Function File and try to complete the expressions with words:can’t, may, completely, against, in favour, personally, right, totally, seems, true, afraid, don’tListening Function Filewww.themegallery.comOpinions, agreement and disagreement1. __________, I think that’s her problem.
2. I mean, it _______ to me that …
3. Well , in my _______ , this shows …
4. Personally, I am ________ too much
control.
5. I’m __________ of some kind of control.
6. That’s _____ , but …Personally seems
opinionagainstin favourtrue7. You ______ be right, but …
8. I agree. You’re ______, there’s …
9. I _______ agree.
10. I ___________ disagree.
11. I’m _______ you’re wrong.
12. I’m afraid I _______ agree with you.
13. I ______ agree.mayrighttotallycompletelyafraidcan’tdon’tWhich expressions above show strong agreement or disagreement?I totally agree.
-- Expressing agreementI completely disagree.
-- Expressing disagreementtotallycompletely28 Wexford Grove,
Tamford.
9th January, 2004
Tamford Evening News,
12 Main Street,
Tamford.
Dear Editor,
I am writing to protest about the plan for a new airport. Many
people have been against the idea from the start. However, the
government is planning to go ahead with the building next
year.
First, the government says that the airport will bring us industry and
jobs. However, in my opinion, it will ruin the character of Tamford, a
historic, country town. Although the airport would bring tourist, I am
not sure they would want to stay in a dirty, industrial town.
No matter what the government says, it is clear that the airport will also affect our health. Problems will increase even though the government has pormised us a new hospital. Air pollution will get worse and this will be harmful to people, for example, it can cause cancer. Noise pollution will also have an effect on the houses and schools near the airport.
I think other people should write to the government about this airport.
I look forward to reading more letters about this matter in your newspaper.
Yours faithfully,
Steve Morgan
Mr Steve MorganYour address
The dateGreeting: Dear…StepsPara. 2 Analyze the problemPara. 3 Your opinionYour signaturePara.1 Give your reason for writingCommunication WorkshopWrite to the local newspapercelebritiesprivacypaparazzi Thank you!Unit 11 The Media Lesson 3 (2 perods) The Advertising GameObjectives:
To read a text about ads development
To discuss advertising
To learn and practise –ing formGuessWatch a video of an advertisement
What product is it for?
What does the passage talk about?
A. The advantages and disadvantages
of ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsReadRead and MatchPara 1
Para 2
Para 3
Para 4
Para 5Classic ads
Visually attractive ads
Concept ads
Creative ads
Public ads1. Products are sometimes linked with different concepts or ideas.
2. New and unusual ideas often appear in today’s top advertisements.
3. An ad may give direct information like names or locations.
4. Public ads have helped to increase public knowledge.
5. Ads are made visually attractive to hold the attention of the public.12345Sequence the main idea of each paragraph. Scan the passage to complete the tableinformation finding
certain productsname locationShanghai
Sewing
Machine,
Tsing Tao
Beer
CorporationScan the passage to complete the tablewww.themegallery.comattractholdattentionthe
publicconsist ofpictureswordsexpertsenjoy looking atScan the passage to complete the tablefreedomconcepthappinesswealthsuccessstand out
full of
competitioncombinehighest
standardsideas linked
tomore
attractiveScan the passage to complete the tablenotice their
productshumournewunusualcreativefascinatingScan the passage to complete the tablecontributionsincrease
public
knowledgeencourageparticipateimprovingprotectinghelpQuestions1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade?
Discussion1. How do advertisements affect our
daily life?
2. Have you ever bought anything
because you liked the idea promoted
in the advertisement?Example
Voice your opinion What contributed to the development of
advertisements?
What are the characteristics of a successful
advertisement?
Have you ever bought anything just because
you liked the idea promoted in the
advertisement?
How can we avoid doing that? Lesson 4 What’s in the Papersnews
reportsports events Brainstorming What’s in the papers?headlineleadbodyThe structure of the newsheadlineThe inverted pyramid form in the order
of
descending
importance
lead(main idea)aa. Quotes
b. Facts
c. Background
bcthe headline: the title of the news the lead: the first paragraph or the first
sentence in the news which is
about the main idea of the news the body: The rest part behind the lead which
is about the details , the background
and the comments on the eventsRead and match the articles with the headlines. Bad language on TV not OK for kids.
2) Mum finds her four girls.
3) Astronomer’s amazing escape.ACBWhat type of newspaper are they from?national SkimmingText A: True or False?The research is about people’s attitudes to bad language on screen by Leeds University.
2. People don’t mind bad language on television.
3. Some people find bad language “OK” in films.
4. Pulp Fiction, Brookside and South Park are books, while BBC is a TV program. TFTPeople don’t mind it as long as it is not used in programs watched by children.FPeople were asked to comment on scenes from films like Pulp Fiction and TV series like Channel 4’s Brookside and cartoons like South Park.
Peter Moore, a writer at the BBC, said, “ The result does not surprise us at all. 1. Use the context to guess. British Broadcasting Cooperation
英国广播公司 2. Use an atlas(地图), dictionary or
encyclopedia(百科全书).Dealing with cultural references Reading strategiesText BRead again and answer questions.How did the accident happen?
Why was the truck driver lucky to escape?Read Text B again and answer questions.
1) How did the accident happen? When the truck driver discovered the trolleybus coming towards him through the fog, he tried to move but his tyres got stuck in the muddy ground.
2) Why was the truck driver lucky to escape? Because the driver jumped out of the
truck before the trolleybus crashed into it, pushing it 20 yards.How far is 20 yards?
A: 18 meters B. 7 meters C.12 meters1 yard≈0.91 metreListen to Text C and answer questions. 1.How long hasn’t Lillian not seen her daughters?
2. How far will Lillian travel to see her daughters ?
31 years.3000 miles.≈ 4,800 km (1mile≈1.6km)
a) 3,000km b) 4,800km c)6,000kmas long as 只要
comment on 发表意见, 提出看法
make a distinction
get stuck
a load of (=loads of) [俚]很多, 大量
Language focusCulture Corner
British Newspapers
What British Newspaper have you
read or heard of?Local and National英国全国性高级报纸有： 1、《泰晤士报》 Times：http://www.thetimes.co.uk 2、《每日电讯报》 The Daily Telegraph：http://www.dailytelegraph.co.uk 3、《卫报》 The Guardian：http://www.guardian.co.uk/ 4、《金融时报》 The Financial Times：http://news.ft.com/home/rw 5、《星期日电讯报》 Sunday Dispatch： 6、《观察家报》 The Observer：http://www.observer.co.uk 7、《星期日泰晤士报》The Sunday Times：www.sunday-times.co.uk/ 地方性报纸 它主要以刊登本地新闻和广告为主,具有浓厚的地方特色。包括晨报、晚报、周报、3日刊。 1、《格拉斯哥先驱报》 (Glasgow Herald) http://www.theherald.co.uk/ 2、《旗帜晚报》 ( The Evening Standard ) http://www.thisislondon.com/ 3、《新闻晚报》 (The Evening News)：www.eveningtimes.co.uk tabloid papers
They usually have lots of pictures and the articles are not very long.
They do not have many serious articles but contain lots of stories about famous people, sports, TV programmers etc.(小报)quality papers They are much bigger and wider than the tabloids .
They have longer and more serious articles with fewer pictures. Make a ComparisonQuestion and answerWhy do many people like the bigger size of the quality papers?
Why do some people like having a quality newspaper that has the tabloid size?More papersRead more papersShocking ceremony: Mum 'gouges her own son's eyeballs out in drug-fuelled ritual'
Police said eight people in total have been arrested after what is believed to have been a drug-fuelled ritual
Red Cross emergency responders carry away the unidentified child on a stretcher
Thank you.
2 periods Lesson 1 World News +补充+语法
2 periods Lesson 2 The Paparazzi + Writing
2 periods Lesson 3 The Advertising Game
+ 语法
2 periods Lesson 4 What’s in the Papers?
+Culture Corner+ 补充
Unit 11 The Media
Lesson 1 World News
The 1st Period
教学内容
话题： 1. 非洲问题摆上八国首脑峰会议题；2. 伦敦赢了 （阅读）
词汇：
重点词汇： be made up of, demand, cancel, escape, host, cheer, delight, prevent … from, announce
相关词汇： wealthy, political, major, historical, painful, powerful, widespread, poverty, electricity, health care administration, reform, belief, debt, Olympic Games, International Olympic Committee, crowd, the rush hour, evidence, incident, attack, explanation
语法：被动语态 (重点是体验和归纳各个主要时态的被动语态形式。学生要能够在语篇中识别、在语境中运用被动语态。)
课时安排：两课时。
第一课时：
1. 训练阅读策略
2. 增加阅读内容Olympic Garland---2012 Competition Going for Green，并让学生设计Wh- questions，以便他们更好地理解阅读策略。
第二课时：
复习课文
在语境中恰当地使用被动语态。
Warm-up: Media around you
Radio, TV, magazine, Internet, newspaper,
Word bank
Passage A
Pre-reading:
1. What does G8 stand for?
2. Which nations are in the "G8" ?While reading
Read the news and answer the following questions.
1) The full name of G8: ________________
2) Formation: _________, __________, ________, ________, _________, __________, ________, ________
3) What is talked about on the meeting?
The topic on the agenda this week in _________ among the G8 leaders is how to __________________________.
4) Why is this year’s meeting unusual?
5) What are some of the major problems in Africa?
6) How can the G8 nations help Africa’s poorest countries? While reading.
1st paragraph
How often is the meeting held? ____________________
Discussion about: major problems that ____________________
2nd paragraph
1) Many people cannot get the ______, _____, _____, _______ or
__________ ________.
2) ________ ___________ and _____________ are extremely important.
3rd paragraph
1) Demand:
The debt of _____________________ should ____________.
2) Belief:
This is the only way to _______ their _______ pasts.Passage B Hot
London Olympics videoPassage BRead and answer the following questions.
1. What important news were London people reacting to at lunchtime on July 6, 2005?
2. How were they reacting to this news?
3. Why did this news have historical importance?
Passage BWhile-reading: Read and match
title, background, quotes（引用）, main idea
London Wins -- ____________
Paragraph 1 ______________________
Paragraph 2 ______________________
Paragraph 3 ______________________补充阅读补充阅读
1. What did Lord Coe think of the Plant Champions competition?
2. What do you know about our native plant species?学生设计问题
Lesson 1 World News
The 2nd PeriodGrammar
Fill in the blanks according to the news Africa on G8 Agenda.
The G8 ________ (make) up of political leaders from 8 countries – France, the United States, ________, ________, Japan, Italy, Canada and _______. They meet every summer to _______ (discuss) major problems that ________ (concern) the whole world.
The meeting ________________ (hold) in Scotland next week and the topic of Africa _______________ (discuss) in detail. Reforms ___________________ (demand) by people from all over the world. If the debt of Africa’s poorest countries __________ (cancel), the problems there __________________ (can prevent) from getting any worse.
另外，让学生自己总结、归纳被动语态在各个时态中的结构，培养他们的自主学习能力。More PracticeWorkbook
Page 67---5.6Lesson 2 The Paparazzi
( 2 Periods )www.themegallery.com Objectives
By the end of this class, you are able
To practise listening for specific information;
To practise expressing opinions, using the relative vocabulary.Do you know the reason why she died?The paparazziThey are also called “puppy team” in Chinese.
They take photographs of famous people’s private lives.Watch a section of video: Diana’s funeral, and enjoy the song Candle in the Wind.Some people blamed paparazzi for the deaths of Princess Diana and her friend who were killed in 1997 in a high-way car accident in Paris, while they were pursued by paparazzi. A heated argument arose about whether what the paparazzi had done was legal. More and more people are in favour of defending individual’s right to privacy.When we analyze the action of the paparazzi, we can see why they are willing to sell the photos to the media. They attempt to seek a large profit, that is to say, they want to earn more money. 1. blame a) begin to happen
2. argument b) allowed by law
3. arise c) do sth. to protect
sb. from being attack
4. legal d) agree with or support
5. in favor of e) disagreement or quarrel
6. defend f) say that someone is
responsible for sth. badfeabdcPre-listening analyze a) prepared to do sth.
willing b) examine and
explain
attempt c) try to do something
profit d) money made from
doing businessPre-listening self-employedworking independentlyself-controlled
self-educated
self-help
self-respect
self-servicePre-listening Listening for specific informationBefore you listen, read the questions. Try to guess possible answers.
While you are listening, listen for words from the questions or synonyms of them
Don’t worry if you don’t understand everything.
Concentrate on the important words.
Write down your answers in note form.
Don’t use full sentence.
Listening strategies1. Pretending to be a repair man to get into the house of a film star and take picture of her daily life.
2. Hiring a helicopter to take pictures of the film star’s big house from the air.According to Dr Lindbrow, which of the following attempts of the paparazzi is probably not legal?While-listening Legal or not legal?3. Hiding in the bush outside the film star’s house to take pictures of her when she comes out.
4. Renting a speed boat to take pictures of the film star on the beach.None of them is legal.Complete the notes which summarise Dr Lindbrow’s words.
LISTEN---DISCUSSION---CHECK1. The paparazzi are self-employed _______________.
2. The ________ is often blamed for encouraging the paparazzi.
3. Nowadays, selling photographs of famous people has become ____________.photographersmediabig businessWhile-listening Complete the notes
4. The British law says that it is _____ to
take photographs of famous people in
public.
5. The paparazzi sometimes risk breaking the _____ to take photos which they can sell for good ________.
6. Since Princess Diana’s death in 1997, a lot of people’s attitudes have changed and more and more people dislike the ___________ and what they do.legallawpaparazziprofitsWhat do you think of the argument that taking photographs of famous people is part of news reporting?
Do you agree? Why or why not?Voice Your Opinion:
Homework:
1.Do Ex. 1 and 3 on page 68 and Ex. 3 on page 69
2.Vocabulary Lesson 2
The 2nd Period
www.themegallery.com Objectives
By the end of this class, you’ll be able to
understand the functional expressions for opinions, agreement and disagreement;
use functional expressions to express your opinions. Revision:
WorksheetWarm up1. Should the media respect famous people’s privacy?
2. Should famous people complain when the paparazzi follow them?Listen to the discussion between Katy and James. Which of them expresses these opinions?
1. The media should respect famous people’s privacy.
2. Famous people shouldn’t complain when the paparazzi follow them.KatyJamesListening3. The media is getting worse and worse.
4. There is too much violence on TV nowadays.
5. The government should control TV programmes to protect children.
KatyJames and KatyKatyLook at the Function File and try to complete the expressions with words:can’t, may, completely, against, in favour, personally, right, totally, seems, true, afraid, don’tListening Function Filewww.themegallery.comOpinions, agreement and disagreement1. __________, I think that’s her problem.
2. I mean, it _______ to me that …
3. Well , in my _______ , this shows …
4. Personally, I am ________ too much
control.
5. I’m __________ of some kind of control.
6. That’s _____ , but …Personally seems
opinionagainstin favourtrue7. You ______ be right, but …
8. I agree. You’re ______, there’s …
9. I _______ agree.
10. I ___________ disagree.
11. I’m _______ you’re wrong.
12. I’m afraid I _______ agree with you.
13. I ______ agree.mayrighttotallycompletelyafraidcan’tdon’tWhich expressions above show strong agreement or disagreement?I totally agree.
-- Expressing agreementI completely disagree.
-- Expressing disagreementtotallycompletely28 Wexford Grove,
Tamford.
9th January, 2004
Tamford Evening News,
12 Main Street,
Tamford.
Dear Editor,
I am writing to protest about the plan for a new airport. Many
people have been against the idea from the start. However, the
government is planning to go ahead with the building next
year.
First, the government says that the airport will bring us industry and
jobs. However, in my opinion, it will ruin the character of Tamford, a
historic, country town. Although the airport would bring tourist, I am
not sure they would want to stay in a dirty, industrial town.
No matter what the government says, it is clear that the airport will also affect our health. Problems will increase even though the government has pormised us a new hospital. Air pollution will get worse and this will be harmful to people, for example, it can cause cancer. Noise pollution will also have an effect on the houses and schools near the airport.
I think other people should write to the government about this airport.
I look forward to reading more letters about this matter in your newspaper.
Yours faithfully,
Steve Morgan
Mr Steve MorganYour address
The dateGreeting: Dear…StepsPara. 2 Analyze the problemPara. 3 Your opinionYour signaturePara.1 Give your reason for writingCommunication WorkshopWrite to the local newspapercelebritiesprivacypaparazzi Thank you!Unit 11 The Media Lesson 3 (2 perods) The Advertising GameObjectives:
To read a text about ads development
To discuss advertising
To learn and practise –ing formGuessWatch a video of an advertisement
What product is it for?
What does the passage talk about?
A. The advantages and disadvantages
of ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsReadRead and MatchPara 1
Para 2
Para 3
Para 4
Para 5Classic ads
Visually attractive ads
Concept ads
Creative ads
Public ads1. Products are sometimes linked with different concepts or ideas.
2. New and unusual ideas often appear in today’s top advertisements.
3. An ad may give direct information like names or locations.
4. Public ads have helped to increase public knowledge.
5. Ads are made visually attractive to hold the attention of the public.12345Sequence the main idea of each paragraph. Scan the passage to complete the tableinformation finding
certain productsname locationShanghai
Sewing
Machine,
Tsing Tao
Beer
CorporationScan the passage to complete the tablewww.themegallery.comattractholdattentionthe
publicconsist ofpictureswordsexpertsenjoy looking atScan the passage to complete the tablefreedomconcepthappinesswealthsuccessstand out
full of
competitioncombinehighest
standardsideas linked
tomore
attractiveScan the passage to complete the tablenotice their
productshumournewunusualcreativefascinatingScan the passage to complete the tablecontributionsincrease
public
knowledgeencourageparticipateimprovingprotectinghelpQuestions1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade?
Discussion1. How do advertisements affect our
daily life?
2. Have you ever bought anything
because you liked the idea promoted
in the advertisement?Example
Voice your opinion What contributed to the development of
advertisements?
What are the characteristics of a successful
advertisement?
Have you ever bought anything just because
you liked the idea promoted in the
advertisement?
How can we avoid doing that? Lesson 4 What’s in the Papersnews
reportsports events Brainstorming What’s in the papers?headlineleadbodyThe structure of the newsheadlineThe inverted pyramid form in the order
of
descending
importance
lead(main idea)aa. Quotes
b. Facts
c. Background
bcthe headline: the title of the news the lead: the first paragraph or the first
sentence in the news which is
about the main idea of the news the body: The rest part behind the lead which
is about the details , the background
and the comments on the eventsRead and match the articles with the headlines. Bad language on TV not OK for kids.
2) Mum finds her four girls.
3) Astronomer’s amazing escape.ACBWhat type of newspaper are they from?national SkimmingText A: True or False?The research is about people’s attitudes to bad language on screen by Leeds University.
2. People don’t mind bad language on television.
3. Some people find bad language “OK” in films.
4. Pulp Fiction, Brookside and South Park are books, while BBC is a TV program. TFTPeople don’t mind it as long as it is not used in programs watched by children.FPeople were asked to comment on scenes from films like Pulp Fiction and TV series like Channel 4’s Brookside and cartoons like South Park.
Peter Moore, a writer at the BBC, said, “ The result does not surprise us at all. 1. Use the context to guess. British Broadcasting Cooperation
英国广播公司 2. Use an atlas(地图), dictionary or
encyclopedia(百科全书).Dealing with cultural references Reading strategiesText BRead again and answer questions.How did the accident happen?
Why was the truck driver lucky to escape?Read Text B again and answer questions.
1) How did the accident happen? When the truck driver discovered the trolleybus coming towards him through the fog, he tried to move but his tyres got stuck in the muddy ground.
2) Why was the truck driver lucky to escape? Because the driver jumped out of the
truck before the trolleybus crashed into it, pushing it 20 yards.How far is 20 yards?
A: 18 meters B. 7 meters C.12 meters1 yard≈0.91 metreListen to Text C and answer questions. 1.How long hasn’t Lillian not seen her daughters?
2. How far will Lillian travel to see her daughters ?
31 years.3000 miles.≈ 4,800 km (1mile≈1.6km)
a) 3,000km b) 4,800km c)6,000kmas long as 只要
comment on 发表意见, 提出看法
make a distinction
get stuck
a load of (=loads of) [俚]很多, 大量
Language focusCulture Corner
British Newspapers
What British Newspaper have you
read or heard of?Local and National英国全国性高级报纸有： 1、《泰晤士报》 Times：http://www.thetimes.co.uk 2、《每日电讯报》 The Daily Telegraph：http://www.dailytelegraph.co.uk 3、《卫报》 The Guardian：http://www.guardian.co.uk/ 4、《金融时报》 The Financial Times：http://news.ft.com/home/rw 5、《星期日电讯报》 Sunday Dispatch： 6、《观察家报》 The Observer：http://www.observer.co.uk 7、《星期日泰晤士报》The Sunday Times：www.sunday-times.co.uk/ 地方性报纸 它主要以刊登本地新闻和广告为主,具有浓厚的地方特色。包括晨报、晚报、周报、3日刊。 1、《格拉斯哥先驱报》 (Glasgow Herald) http://www.theherald.co.uk/ 2、《旗帜晚报》 ( The Evening Standard ) http://www.thisislondon.com/ 3、《新闻晚报》 (The Evening News)：www.eveningtimes.co.uk tabloid papers
They usually have lots of pictures and the articles are not very long.
They do not have many serious articles but contain lots of stories about famous people, sports, TV programmers etc.(小报)quality papers They are much bigger and wider than the tabloids .
They have longer and more serious articles with fewer pictures. Make a ComparisonQuestion and answerWhy do many people like the bigger size of the quality papers?
Why do some people like having a quality newspaper that has the tabloid size?More papersRead more papersShocking ceremony: Mum 'gouges her own son's eyeballs out in drug-fuelled ritual'
Police said eight people in total have been arrested after what is believed to have been a drug-fuelled ritual
Red Cross emergency responders carry away the unidentified child on a stretcher
Thank you.