2024年10月3日 时政类语篇型填空专项训练(餐饮包装催生新一代收藏家)(下)(4篇,含答案与译文)--2025届高三英语二轮复习专项

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名称 2024年10月3日 时政类语篇型填空专项训练(餐饮包装催生新一代收藏家)(下)(4篇,含答案与译文)--2025届高三英语二轮复习专项
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科目 英语
更新时间 2025-01-15 11:10:36

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2024年10月3日 时政类语篇型填空专项训练(餐饮包装催生新一代收藏家)(下)
F&B packaging births new generation of collectors
Passage 1
When China Daily searched Xiaohongshu for content 1. (relate) to the transformation of food and drink packaging at the end of September, millions of posts with transformed items or handmade tutorials could be 2. (find).
As of Sept 17, for example, more than 20,000 posts have the hashtag "milk tea bag upcycled into handbags" on the platform, with many users 3. (share) tutorials or even selling their 4. (decorate) handmade products such as cardboard boxes and pen holders online.
Similar posts have also been 5. (frequency) viewed and discussed on Douyin, a popular short-video service provider. On March 2, a 14-second video demonstrating how to use milk tea packaging 6. (make) book covers received about 1.83 million thumbs-ups and was forwarded almost 2.74 million times.
One internet user, 7. nickname is Gao Gao, recently posted her transformed packaging of Chagee, a Chinese milk tea brand, on Xiaohongshu, "because as 8. cat person, it's difficult 9. me to say no to anything with cat 10. (elementary), so when I saw that Chagee released a bag with a cat pattern several weeks ago, I immediately made a purchase," said the 26-year-old who works in Zhejiang province.
Passage 2
1. (make) the bag last longer, she took three days to transform it into a tote bag. After sharing the finished product and an online tutorial on 2. to make it, she received a thumbs-up from many strangers, "which gave me a great 3. (sensible) of fulfillment", she added.
Another Xiaohongshu user nicknamed Xiaogezi found joy after upcycling Chagee's cat-patterned bag into a handbag by 4. (add) some material.
"I carried the one-of-a-kind bag into a Chagee shop, 5. (attract) the attention of many customers. Some asked me where I 6. (buy) the bag and some even expressed their will to buy it at a high price," she added.
In August, milk tea brand Naixue joined hands 7. the Harry Potter movie series to promote a themed beverage with packaging featuring scenes and characters from the films.
After seeing the co-branded 8. (promote), a woman from Guangdong province, 25, who calls 9. Qiu, bought the drink and "immediately decided to transform the brown, plaid-patterned packaging with the Harry Potter English logo into a handbag for 10. of my friends, who is a Harry Potter fan," she said.
Passage 3
"I didn't want to waste such fabulous and high-quality packaging. 1. deserves to be further developed to become more 2. (use)," she said.
Harry Potter-related products, such as toys and water bottles, can be pricey. "But the handcrafted upcycled bag from the co-branded business 3. affordable and met the 4. (prefer) and needs of my friend," she said.
In 5. words, co-branded promotions 5. provided fans of IPs with easier channels to collect IP-related products while 6. (stimulate) consumer spending, she added.
"It's a successful business," said Xiaogezi. "Milk tea 7. itself is not considered important, as many consumers desire co-branded packaging with logos or designs, and relevant gifts such as cotton bags, keychains and stickers."
According to Kamen, a media portal focusing . China's beverages sector, 231 co-branded marketing campaigns 10. (take) place among 22 mainstream beverage brands in 2023.
Passage 4
Specifically, cartoon-related co-branding promotions took 1. the largest share with 61 percent, 2. TV drama and computer game co-branding tied for second with 17 percent each.
The IPs 3. brands select, along 4. emotional value or chemistry stimulated by co-branding, have become critical factors for consumers' 5. (purchase) decisions, effectively promoting sales growth, Kamen said.
Naming co-branding a norm in the market, it noted that the strategy 6. also become a golden channel for many brands 7. (awake) dormant users and expand potential ones.
Zhu Danpeng, 8. independent food and beverage analyst based in Guangzhou, once lauded the co-branding campaigns, saying, "It's a good marketing strategy and an inevitable trend, especially 9. younger generations."
However, he emphasized that regardless 10. the business promotions, the essence of catering consumption should always be the products and services themselves.
参考答案
参考答案1
1.related 2.found 3.sharing 4.decorated 5.frequently
6.to make 7.whose 8.a 9.for 10.elements
参考译文1
9月底,当《中国日报》在小红书搜索有关食品饮料包装改造的内容时,可以找到数以百万计的改造物品或手工教程的帖子。
例如,截至9月17日,该平台上有超过2万条帖子带有“奶茶包升级为手提包”的标签,许多用户分享教程,甚至在网上出售他们的纸盒、笔筒等手工装饰产品。
类似的帖子在热门短视频服务提供商抖音上也经常被查看和讨论。 3月2日,一段14秒的奶茶包装制作书籍封面视频获得约183万点赞,转发近274万次。
一位网名“高高”的网友最近在小红书上晒出了自己改造的中国奶茶品牌霸王茶姬的包装,“因为作为一个爱猫人士,我很难拒绝任何带有猫元素的东西,所以当我几周前看到霸王茶姬推出了一款带有猫图案的包包,我立即购买了。”这位在浙江工作的26岁女性说道。
参考答案2
1.To make 2.how 3.sense 4.adding 5.attracting
6.bought 7.with 8.promotion 9.herself 10.one
参考译文2
为了让包包更耐用,她花了三天时间将其改造成手提包。在分享了成品和在线制作教程后,她得到了许多陌生人的竖起大拇指,“这给了我很大的成就感”,她补充道。
另一位小红书用户小个子在将霸王茶姬的猫图案包通过添加一些材料升级改造为手提包后发现了乐趣。
“我拎着这个独一无二的包走进一家霸王茶姬店,吸引了很多顾客的目光。有人问我在哪里买的,还有人表示要花高价购买。”她补充道。
8月,奶茶品牌奈雪携手哈利波特系列电影推出主题饮料,包装上印有电影中的场景和人物。
广东省一位自称邱女士的 25 岁女士看到联名促销后,买了这款饮料,“当即决定将印有哈利波特英文标志的棕色格子包装改造成手提包,送给我的一个朋友,他是哈利·波特迷,”她说。
参考答案3
1.It 2.useful 3.was 4.preference 5.other
6.have 7.stimulating 8.by 9.on 10.took
参考译文3
“我不想浪费如此精美和高品质的包装。它值得进一步开发,变得更有用,”她说。
与哈利·波特相关的产品,例如玩具和水瓶,可能价格昂贵。 “但联名店的手工升级再造包包价格实惠,符合我朋友的喜好和需求,”她说。
换句话说,联名促销为IP粉丝提供了更便捷的渠道来收集IP相关产品,同时刺激了消费者支出,她补充道。
“这是一笔成功的生意。”小个子说。 “奶茶本身并不重要,因为许多消费者希望有带有标志或设计的联名包装,以及相关的礼品,例如棉布袋、钥匙扣和贴纸。”
据关注中国饮料行业的媒体门户卡门统计,2023年,22个主流饮料品牌共开展了231次联名营销活动。
参考答案4
1.up 2.while 3.that 4.with 5.purchasing
6.has 7.to awaken 8.an 9.among 10.of
参考译文4
其中,卡通联名促销占比最大,为61%,电视剧和电脑游戏联名并列第二,各占17%。
卡门表示,品牌选择的IP,以及联合品牌激发的情感价值或化学反应,已成为消费者购买决策的关键因素,有效促进了销售增长。
联名已成为市场常态,也成为不少品牌唤醒休眠用户、拓展潜在用户的黄金通道。
广州独立食品饮料分析师朱丹蓬曾称赞联合品牌活动,他说:“这是一个很好的营销策略,也是一个必然的趋势,尤其是在年轻一代中。”
不过,他强调,无论商家如何促销,餐饮消费的本质始终应该是产品和服务本身。