高一下册 模块4 Unit 1 Advertising Welcome to the unit
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| 名称 | 高一下册 模块4 Unit 1 Advertising Welcome to the unit |  | |
| 格式 | zip | ||
| 文件大小 | 2.9MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2016-04-24 16:03:09 | ||
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课件43张PPT。Advertising
Welcome to the unitUnit1 AdvertisingEnjoy some
advertisements
Share moments; Share life. 马桶，如此坚硬 Public Service AdvertisementTobacco kills more than heroine and cocaine [k???ke?n] together.香烟杀人比海洛因和可卡因加起来还多。 ads for government policiesWhere can we find ads?Almost everywhere. For example, on billboards [?b?lb?:d]广告牌, on the Internet, in newspapers/magazines, on TV , or in buses etc.TvsRadiosWebsitesNewspapersMeans of transportationOn billboardsBanners 横幅What is an advertisement? What is an advertisement? (definition)advertisementa good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.Picture-talking :I can see__________in the picture.
The ad tries to sell__________.
If we use the product, we will________
It tries to make/remind us _________airline serviceIf you create
an ad about
airline service,
what do you
think is the
most importantsafe
fast
comfortable
cheapWhat can you see in the picture？harmful ?bad effects of taking drugsslogana poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?commercial
advertisementspurpose ?What is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
public service advertisements /PSAspurpose?to make you think about
problems in society or
about people who need help. What is an advertisement? (definition)advertisementa good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.commercial ads/CAs
商业广告public service ads/PSAs
公益广告A Guessing gameCan you guess what the ads are advertising?13524Nescafe Getting the messageYou’re
surrounded!Getting the messageThe most powerful pesticide
[?pest?sa?d]
杀虫剂Protect water,
Protect ourselves. Cherish
your life! DiscussionCAs VS PSAs
make people believe they are telling the truth, sometimes by tricking us PSAsCommercial adseducate people about
problems in society
or about people
who need helpserve the publicthey are usually
free and usually trueencourage people
to buy a product
or service make moneyDiscussion:1. Have you ever bought a product or service after reading or watching an ad?
2.Do you think advertisements tell the complete truth? Why or why not?DiscussionAdvantagesDisadvantages Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that cost much.Obey your thirst．
服从你的渴望。Just do it.
只管去做。 Sprite (雪碧） Nike（耐克） 1. The taste is great. （Nescafe）
味道好极了。
2． Good to the last drop.（Maxwell House）
滴滴香浓，意犹未尽。
3． Impossible made possible.（Cannon printer）
使不可能变为可能。
4. Ask for more. （Pepsi）
渴望无限。
5. Keep moving. （Anta）
永不止步。
6. I’m loving it. （McDonald）
我就喜欢。Slogan of ads: become rich.enjoy our lives better.become famous.get more information.get what we want.broaden our horizons.get informed of social issues.Ads
can
help
us
to What’s your opinion of advertisements ?
Doing business without advertisements is like wink at a
girl in the dark. You know what you are doing, but nobody
else does.
------ Stewart H. Britt
做生意没广告犹如在女孩眨眼．你知道你在做什么，但没有其
他人知道．
－－－布列特
Homework1.Write a short article about your opinions on ads..
2.Get ready for the Reading part.
Thank you for joining us!
Welcome to the unitUnit1 AdvertisingEnjoy some
advertisements
Share moments; Share life. 马桶，如此坚硬 Public Service AdvertisementTobacco kills more than heroine and cocaine [k???ke?n] together.香烟杀人比海洛因和可卡因加起来还多。 ads for government policiesWhere can we find ads?Almost everywhere. For example, on billboards [?b?lb?:d]广告牌, on the Internet, in newspapers/magazines, on TV , or in buses etc.TvsRadiosWebsitesNewspapersMeans of transportationOn billboardsBanners 横幅What is an advertisement? What is an advertisement? (definition)advertisementa good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.Picture-talking :I can see__________in the picture.
The ad tries to sell__________.
If we use the product, we will________
It tries to make/remind us _________airline serviceIf you create
an ad about
airline service,
what do you
think is the
most importantsafe
fast
comfortable
cheapWhat can you see in the picture？harmful ?bad effects of taking drugsslogana poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?commercial
advertisementspurpose ?What is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
public service advertisements /PSAspurpose?to make you think about
problems in society or
about people who need help. What is an advertisement? (definition)advertisementa good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.commercial ads/CAs
商业广告public service ads/PSAs
公益广告A Guessing gameCan you guess what the ads are advertising?13524Nescafe Getting the messageYou’re
surrounded!Getting the messageThe most powerful pesticide
[?pest?sa?d]
杀虫剂Protect water,
Protect ourselves. Cherish
your life! DiscussionCAs VS PSAs
make people believe they are telling the truth, sometimes by tricking us PSAsCommercial adseducate people about
problems in society
or about people
who need helpserve the publicthey are usually
free and usually trueencourage people
to buy a product
or service make moneyDiscussion:1. Have you ever bought a product or service after reading or watching an ad?
2.Do you think advertisements tell the complete truth? Why or why not?DiscussionAdvantagesDisadvantages Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that cost much.Obey your thirst．
服从你的渴望。Just do it.
只管去做。 Sprite (雪碧） Nike（耐克） 1. The taste is great. （Nescafe）
味道好极了。
2． Good to the last drop.（Maxwell House）
滴滴香浓，意犹未尽。
3． Impossible made possible.（Cannon printer）
使不可能变为可能。
4. Ask for more. （Pepsi）
渴望无限。
5. Keep moving. （Anta）
永不止步。
6. I’m loving it. （McDonald）
我就喜欢。Slogan of ads: become rich.enjoy our lives better.become famous.get more information.get what we want.broaden our horizons.get informed of social issues.Ads
can
help
us
to What’s your opinion of advertisements ?
Doing business without advertisements is like wink at a
girl in the dark. You know what you are doing, but nobody
else does.
------ Stewart H. Britt
做生意没广告犹如在女孩眨眼．你知道你在做什么，但没有其
他人知道．
－－－布列特
Homework1.Write a short article about your opinions on ads..
2.Get ready for the Reading part.
Thank you for joining us!