高一下册 模块4 Unit 1　Advertising Reading Language points

课件43张PPT。 Unit 1
AdvertisingModule 4Reading 2 M4 U1
　　Nowadays, we can find advertisements almost wherever we go.
We are so used to them 1. ____ we often do not even realize how many
we see and hear in 2. __ day. An advertisement uses words and
pictures 3___________(persuade)people to buy a product or service, or
to believe 4. __ an idea. There are two main types of advertisements—
commercial advertisements 5. ____ public service advertisements
(PSAs). A commercial advertisement is one 6. ______ someone hasthata. to persuadeinandwhichpaid for to advertise a product or service. PSAs are often run for free,
and 7. _________(mean) to educate people about health, 8. ______
(safe), or any other problem that affects public welfare. When 9. __
comes to advertisements, we must all use our 10. __________
(intelligent) and not be a slave to them! are meantsafetyitintelligence对…习以为常，习惯于
如此…以至于
做关于…的研究
和某人分享某物
说服某人做某事
相信，信仰…
商业广告
公益广告9.为…付钱
10. 旨在做某事
11. 保护…以免受…
12. 意识到…
13. 即使
14. 欺骗某人做某事对…习以为常，习惯于
如此…以至于
做关于…的研究
和某人分享某物
说服某人做某事
相信，信仰…
商业广告
公益广告 be used to …
so… that…
do research on…
share sth. with sb.
persuade sb. to do sth.
believe in …
commercial advertisements
public service advertisements
9.为…付钱
10. 旨在做某事
11. 保护…以免受…
12. 意识到…
13. 即使
14. 欺骗某人做某事 pay for…
be meant to do sth.
protect … from…
be aware of…
even if
fool sb. into doing sth.Step II Key words & Phrases
We are so used to them that we often do not even realize how many we see and hear in a day.
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!
Presentation
1. We are so used to them that we often do not even realize how many we see and hear in a day. be used to sth. / doing sth. —习惯于做某事
used to do sth.—过去常常做某事
be used to do sth— 被用来…
e.g. I am not quite used to living here/city life.
I used to live in Nanjing. Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to controlA 点拨拓展 use v./ n.
be of (no) use = be useful / useless
It’s no use doing sth. 做某事没有意义
It’s no use crying over the spilt milk.
make (full / good) use of … 充分利用…2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
persuade vt. 劝说，说服; 使信服
persuade sb. to do/into doing sth. 说服某人做某事
persuade sb. out of (doing) sth.说服某人不要做某事
persuade sb. of sth. / that 从句 使某人相信…
他说服他妻子学做中国菜。
He persuaded his wife to learn Chinese cooking.
老师说服我们保持教室的整洁。
Our teacher persuaded us into keeping our classroom clean.
adj. persuasive 有说服力的，令人信服的
a persuasive article 有说服力的文章
believe 与 believe in believe 相信，认为有可能
believe in 相信某物的存在；信任某人Many people don’t believe in God.
Practice: believe/believe in
I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.
I _____ what he said just now, but I don’t _______ him.
believe inbelieve believe believe in3. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
be meant to= aim to do=be intended to do
旨在，目的是
What he said at the meeting ____ make us
support his idea.
A. meant to B. means to
C. was meant to D. is meant toC mean --- meant --- meant mean 1)vt./vi. 本意是，意味，打算
mean to do sth. 打算做某事
mean doing 意味着，意思是
be meant for … 专供…, 为…而准备的
I’m sorry, but I didn’t mean to hurt you.
错过了这班车意味着再等十分钟。
Missing the bus means waiting for another ten minutes.
The fashion magazine is meant for young women.
2) adj. 吝啬的，自私的，卑鄙的
他是个自私的人。
He is a mean man.
4. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!I felt a fool when I realized my mistake.
You don’t fool me.
Don’t be fooled into thinking they are going to change anything. fool n. 傻瓜，蠢人
v. 欺骗，愚弄 fool sb. into doing sth. cureWill you be able to cure him of his disease, Doctor?
I finally managed to cure the noise in my car.
The best cure for unhappiness is to devote yourself to your work.
This is a possible cure to fight off cancer.
a cure for povertyv. 治愈，治好v. 解决（问题）n. 治疗，疗法n. 治疗，疗法，药物n. （解决问题的）措施a cure for sth. …的疗法，…的对策 cure sb. of sth. 治愈某人的…病，矫正，改正某人的不良行为
Translate the following sentences into
1. We must not fall for this kind of trick ! ( L24 )
2. PSAs aim to teach us and help us lead better lives. (L29 )
3. All of these ads are meant to benefit the public, … (L38)
4. …, or buy the product or service the ad promotes. (L41)Presentation
1. We must not fall for this kind of trick !(1)The kids often__________________
孩子们经常戏弄老人。n. 1. 诡计， 骗局
2. 恶作剧 Play a trick/tricks on sb. 捉弄某人
trick or treat! 不招待就捣蛋！
3. 花招， 把戏 magic tricks 魔术【例句】play tricks on the old man. v. 哄骗 trick sb. into doing sth. 诱使某人做某事
rick sb. out of sth. 骗走某人的……(2) She __________________all her saving
她被骗走了所有的积蓄。
(3) He tricked me into lending him 100 dollars.【例句】was tricked out of他骗我借给了他100美元2. PSAs aim to teach us and help us lead better lives. (L29 )n. with the aim of doing sth. 目的是…
n. take aim (用枪) 瞄准【例句】(1) He quickly regained his balance,________, (瞄准)and fired.
(2) She stared the organization ______________( 目的是) helping the local people. took aim with the aim ofv. aim 目的在于/旨在于（做）某事 ,
v. aim at… 瞄准… to do sth.
at doing sth.
at sth. 【例句】 aim at developing aimed at(3) The factory must ________________(旨在发展) new models of machines.
(4) He _________ (瞄准) the tree, fired and missed.拓展：
be aimed at ( doing ) sth.旨在于…
The book is aimed at people without specialized knowledge.
这本书适宜那些没有专业知识的人阅读。3. All of these ads are meant to benefit the public, … (L38) vt. benefit sb/sth 使...受益
vi. benefit from… 得益于…，从…中受益【例句】All of these ads are meant to____________________(使公众受益).(2)I have benefited a lot from reading.（翻译） 阅读使我受益匪浅。(我从阅读中受益颇多。)benefit the publicn. be of (great) benefit (to sb/sth) (对…)很有益处
for the benefit of …/for sb’s benefit 为了…的利益
n. 救济金 ， 奖金【例句】(3)It is said that Yoga(瑜伽) ______________human health.
(4)The money is to be used ____________the poor. be of benefit to … = be beneficial to …对…有益改写例句3：It is said that Yoga is beneficial to human health.is of great benefit to for the benefit of 介词填空
(2)Fresh air is _______ benefit to our health.
(3)Don’t go to any trouble _______ my benefit!
(4) Readers can benefit _______ this book.【题组训练】from of for benefit sb/sth 使...受益
benefit from… 得益于…，从…中受益
be of (great) benefit (to sb/sth) （对…）很有益处
for the benefit of …/ for sb’s benefit 为了…的利益Our teacher has been promoted to headmaster from a teacher.
(2) Do you have any idea how to promote this product?
(3)The meeting discussed how to promote cooperation between China and USA.【题组训练】 辨析promote 在下列句中的意思促销，推销提升，晋升促进，推动promote vt. （1）促销，推销；
（2）提升，晋升；
（3）促进，增进 ~ health/ development/friendship…4. …, or buy the product or service the ad promotes. promote sb. from … to …派生词：
promotion n. 提升，促销活动
promoter n. 策划者， 推销者
StepⅢ Main and difficult sentences
Cooperation and discussion
重难句剖析We are so used to them that we often do not even realize how many we see and hear in a day.
A commercial advertisement is one which someone has paid for to promote a product or service.
1. We are so used to them that we often do not even realize how many we see and hear in a day. so…that从句…这里的that从句是_______ 从句
常用结构（1）so + adj./ adv. +that-C
（2）so +adj. +a/an +单数名词+that-C
（3）so +many/few+复数名词/ much/little +不可数名词+that-C
拓展：such…that…也可引导结果状语从句
such+ (a/an) +(adj.)+名词+that-C
He received __ little education ____ he was unfit for the job.
He has made _____ great progress _____ the teachers are pleased with him.
当so+adj./adv.,such+n.置于句首，主句要用部分倒装
So much did they eat that they could not move .
结果状语多多少少要用sosothatsuchthat1. So sudden __ that the enemy had no time to escape.
did the attack B. the attack did C. was the attack D. the attack was
2.____ at the news that I didn’t know what to say to comfort her.
A. So sad she looked B. So sad did she look
C. So sadly she looked D. So sadly did she look
She was so excited ____ she got the news that she was admitted into Beijing university.
A that B when C what D it
CB2. A commercial advertisement is one which someone has paid for to promote a product or service.商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词one 在定语从句中，可以用来
表示或指代任何一种前文所提到的事
物（可数名词的单数形式）。这是一种泛指，
说明事物的类别。 one 泛指，可数名词，单数Her husband is a middle school teacher, one who is very popular with young men.
The wine shop that his grandfather used to have fifty years ago was one which could be found in every small town in England.
one = a middle school teacherone = a wine shop辨析one,ones,those,that,itone = a/an +n. 单数，泛指，同类不同物
ones 是one的复数形式 泛指
those=the ones =the +n. 复数，同类特指
that =the +n. 单数，同类特指
it 同一件事物I like the vase better than ___ in another shop.
The computers in our school are connected to the Internet while ____ in their school aren’t.
A CD player made in Japan costs more than ___ made in China.
I bought a dictionary three years ago and I am still using ____ now. that/ the onethose/ the onesoneit[考例]
1. — There is still a copy of the book in the
library. Will you go and borrow ______?
— No, I’d rather buy ______ in the bookstore.
A. it; one B. one; one C. one; it D. it; it
2. Adapting to new environment is a basic skill in life, ____ you must learn even at an early age.
A that B one C what D it
3. Not all adds play tricks on us though. (Line27)
然而，并不是所有的广告都跟我们玩这类把戏。【例句】
(1)All that glitters is not gold.
= Not all that glitters is gold.
当not加all，both，every，always, everywhere/everybody/everything…，是部分否定，“不是一切都…/不总是都…”
不论not位于这些词的前面还是后面发亮的东西并不一定是都是金子。【题组训练】翻译句子
All of the answers are not right.___________
(2) None of the answers is right. _____________都不正确不都正确= Not all the answers are right.(3) Neither of the brothers is here. _________
(4) Both of the brothers are not here. _________
= Not both of the brothers are here.都不在这里不都在这里when it comes to… 当涉及到…， 当谈到…, 相当于speaking of / talking of.
注意: (1) to是介词，后接名词或者V-ing.
(2) 本句常用一般现在时。
(3) 可置句首或句尾。4. When it comes to advertisements，we must all use our intelligence and not be a slave to them! (line41-42)
谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！【题组训练】完成句子
(1)当谈到交朋友，你再怎么小心都不为过。
______________________________, you can’t be too careful. When it comes to making friends【题组训练】单项选择：
(2) I am no match for her____________.
A. when come to language
B. when comes to language
C. when it comes to language
D. when it come to language CPractice Self-assessment单词拼写
Don’t worry about me. I’m no so foolish as to fall for his t_____.
The policy （政策）was a___ at providing affordable housing, but in vain(白费).
One of the many _____(好处) of foreign travel is to learn how to deal with the unexpected.
Mr. Smith was p____ to a higher position yesterday, which made his wife happy.
We would welcome your c_____ on our work.
The ____(全国性的) snowstorm caused great damage to the nation.Keys: 1. trick(s) 2. aimed 3. benefits
4. promoted 5. comments 6. nationwide完成句子
骑自行车与慢跑一样有益于健康吗？
Is biking ___ ___ one’s health ___ jogging?
2. 老师警告那男孩不许捉弄他人了。
The teacher ___ the boy not __ __ __ __ others.
3. 说到房价，我们都很无奈。
__ ___ ___ ___ house prices, we all feel hopeless.
4. 他们力求使失业人数减少20﹪，最后他们实现了这个目标。
They __ __ __ unemployment by 20﹪, and they achieved it at last.
5. All students haven’t been concentrated on the language points we are learning.（翻译）Keys :
beneficial to; as
warned; to play tricks on
When it comes to
aimed to reduce/ aimed at reducing
并非所有的学生一直集中注意力于我们正在学习的语言点。
Homework复习所学知识，完成练习