课件29张PPT。RevisionM4U1
Advertisement Step one: Words
1. 做广告;登广告(v.)________ (n.)______________ _____________ _____________
2. 劝导性(adj.)_______________ (n.)_____________ (v.)____________
3. 宣传;促销(v.)___________ (n.)_______________
4. (为…而)打算/设计的 __________ (v.)____________ (n.)___________
5. 教育(v.)________ (n.)__________ _____________
advertiseadvertisementpromotepromotionintendedpersuasiveadvertisingeducatepersuasionpersuadeintendintentionadvertisereducationeducator6. 知道的;明白的(adj.)_________ (opp.)__________ (n.)___________
7. 气息呼吸(n.)___________ (v.)___________
8. 联系;连接(v.)_________ (opp.)____________ (n.)_____________
9. 骗局;把戏(n.)_________ (adj.)___________
10.过…生活;引导(v.)_______ (adj.)_____
awarenessunawaredisconnectconnectconnectiontrickawareleadtrickybreathebreathleading11.处理;对付(v.)____________ (pt/pp.)____________
12.社会的(adj.)__________ (n.)__________________
13.使教育;培养(v.)__________ (n.)______________
14.说谎(v.)_______ (pt/pp.)_______ (n.)___________
15.犯错误;干坏事(v.)_________ (pt/pp.)___________
deallieliedcommitsocialdealtsocietycultivatecommittedcultivationlied16.满意的(adj.)__________ (opp.)______________ (n.)____________
17.想象;想象力(n.)___________ (v.)_________ (adj.)__________ __________ _________
18.年长的;资历深的(adj.)________ (opp.)______
19.忘记(v.)_________ (adj.)_______ (opp.)___________ (pt.)________ (pp.)_______
20.便利的;方便的(adj.)__________ (opp.)____________ (n.)____________
satisfactionunsatisfiedimaginaryimaginativeseniorforgetsatisfiedconvenientforgotimagineimaginationimaginableinconvenientconveniencejuniorforgettableunforgettableforgottenbe convenient to /for sb 对某人说是方便的
It’s convenient for sb to do sth 做……是便利的
for convenience 为方便起见
at one’s convenience 为某人方便起见21.功能的;实用的(adj.)________ (n/v.)___________ (opp.)__________
22.感到厌倦的(adj.)___________ (n.)__________
23.确定;决定(v.)__________ (n.)_____________
24.非常;及其(adv.)________ (n/adj.)_________
25.迎合;有吸引力(v.)________ (adj.)_________
nonfunctionalfunctiondetermineextremefunctionalextremelytirednesstireddeterminationappealappealing26.反应;回应(v.)__________ (n.)_______________
27.各种各样的(adj.)___________ (n.)_____________
reactionvarietyreactvariousStep 2: Phrases1. 劝服某人做某事
2. 打算做某事
3. 为……而设计的
4. 知道……
5. 使某人知道……
6. 屏住呼吸persuade sb to do/into doing sth
intend to do
be intended for
be aware of
make sb. aware of/that
hold one’s breath7. 治疗某人的……病
8. 欺骗某人做某事
9.对……做评论
10对……习以为常
11 过……的生活
12. 自杀cure sb. of …
trick sb. into doing sth.
make comments on/over
be accustomed to
lead/live a ….life
commit suicide13.对……满意 14. 令某人满意的是
15.有很好的质量
16.上……的当
17. 发起广告宣传活动
18. 特定的观众be satisfied with
to one’s satisfaction
be of high quality
fall for
an advertising campaign
particular audience19 明确的目标
20. 头脑中有明确的目标
21. 目标观众
22.有机会做clear goals
have clear goals in mind
target audience
have chances to do Step 3:Sentences1. we are so used to advertiements ______ are an important part of our lives______ we often do not even realize how many we see and hear in a day.
2. I did some research ______ advertisements and have some very important information ____________(share) with you.onthatwhichto shareImportant sentences 3. A commercial advertisement is _______ which someone has paid for to promote a product or service.
one4. Public service advertisements are often placed for free, and are intended to educate people about health, safety or any other issue______ affects public welfare.
5.China has strong laws to protect people from advertisements_______ lie or try to make people ______(believe) untrue claims about products or services.
6. Even if an ad does not lie, it does not mean_______ it tells you the complete truth.whichwhichbelievethat7.We must be aware of the methods _______ (use) in advertisements to try and sell us things.
8 PSAs are made _________ (serve) the public.
9 There are even PASs _________(teach) us how to live healthy lives.
10 All of these ads are meant ________(be) helpful.usedto serveto teachto be11. There are also PSAs _______ educate people about public service projects.
12.we can often learn a lot by following the advice______ they give.
13. Finally, you should think about ______ you should buy the product_______ the ad promotes.
14. we all want to be smart about _____ we believe.
whichthatwhywhichwhat15 unlike a single advertisement, an ad campaign is an organized programme of advertisement _____(use)various kinds of ads to reach a particular audience.
16 it is important to know exactly the message _____ you want to send to people and _______ you are trying to get them to do.
17 The way ______ you choose to advertise should mainly depend on your target audience and ________ kinds of ads reach that particular group best.usingthatwhatthatwhich18. In an ad campaign you have the chance to advertise_________(use) different media_________(include) television,billboards and mailings.
19. there are three questions ______ you must first consider.
20.The people _____ you want to reach are your target audience.
usingincludingwhichwhomStep 4:Key points①Advertisements often provide information and use _________ language and exciting images to encourage people to buy a product or service or believe in an idea.
②I made him change his mind by __________, not by force.
③He __________ me into lending him all my savings.
④I _________ him that he was mistaken.
persuasivepersuasionpersuadedpersuaded①I ______ ________ ________(非常满意)the advertisements he has made.
②If you don’t __________(满足)one of the conditions, you can’t become a member of our club.
③_____ ________ ________ (令我感到满意的是), there are more and more PSAs to teach us how to live healthy lives on TV and some websites.
④Our latest publication seems to be __________ (令人满意的).
⑤All of us said _________ __________ (满意地)the book recommendation is available.
⑥For him, what he has done is _______ _____ ______ (很不满意).
am satisfied with satisfactorywith satisfactionfar from satisfactorysatisfy To my satisfaction①I should _____________ (建议) you to be careful.
②The committee __________ __________ (建议提高) the age to twenty-one.
③The publisher recommended that readers ___________ __________ (不要相信) the writer’s unique way of thinking and imagination.
④Can you ______ ______ _____ _____ _____ _____ (推荐给我几本书看)?
⑤He made a ______________(推荐)that the offer of 5% _______ ______ ______ (应予拒绝).
recommendrecommend me some books to readrecommendation(should) be rejectedrecommended raising (should) not believe recommend vt
recommendation n
recommend sb sth 推荐某人某物
recommend sb to do sth 推荐某人做某事
recommend doing sth. 推荐做某事
recommend/recommendation+从句(should do/be done)recommend 的用法①I was _______ _______ of the fire. 我没有意识到火。
②Are you _________ _________ you are sitting on my hat? 你知道你坐在我的帽子上了么?
③I’m __________ aware that very few jobs are available. 我很清楚工作机会非常少。
not aware be/become aware of “知道,意识到” 相当于be conscious of aware thatwell/quite(1)他应该要提升。
He certainly ought to ______________________.
(2)通过考试的学生将升到高一个年级去。
Pupils who pass the test ______________________ the next higher grade.
(3)首相的访问将促进两国间的合作。
The Prime Minister's visit will_____________________ between the two countries.
(4)好几个银行家联手创立了这个新公司。
Several bankers ___________ the new company.
(5)你的工作是促销这一新产品。
Your job is to ___________________________.
promotedpromotedpromote the new product will be promoted promote the cooperation1. 晋升 2. 使…升级 3. 促进;发扬4. 发起,创立5. 宣传,推销