模块4 Unit 1 Advertising Reading课件（25张ppt）
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| 名称 | 模块4 Unit 1 Advertising Reading课件（25张ppt） |  | |
| 格式 | zip | ||
| 文件大小 | 670.2KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2016-04-26 15:18:18 | ||
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课件25张PPT。Reading: AdvertisementsLead-in: What kind of product or service is being advertised?Sales of Coco ColaWater protection AdvertisementsFast-reading1 What do ads try to persuade people to do?
2 What does PSAs stand for?
3 What do PSAs aim to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare. T /F1 Most people are not aware of how many ads are around them.
2 Advertisements are always meant to promote a product or service.
3 PSAs are only found in newspapers and on TV.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.Not allnotPSAsDetailed-reading1 Where are the advertisements usually found?They are usually found in newspapers and magazines, on the Internet, radio and TV.2 What is the major distinction between commercial advertisements and PSAs? A commercial advertisement is one which someone had paid for to advertise a product or service,
while a PSA is often placed for free, and is meant to educate people about health, safety, or any other problem which affect public welfare.3 Why are some of the ads clever according to the article?
4 When did China begin a nationwide public service advertising campaign?Because even if an ad does not lie, it does not mean it is innocent.In 1996.5 Why should we follow the advice in PSAs?Because they are meant to benefit us , and by following the advice in PSAs, we can often learn a lot.Discuss the structure of the textReading StrategyThe basic format of expository writing:Introduction of subject
Examples or facts (supporting details)
ConclusionReading StrategyTake ‘Public service ads’ for example: Subject:
Information support the idea:
Conclusion:
PSAs use some of the same methods,
but they are made to serve the public.
PSAs are meant to teach us and help us lead better lives.1)these ads deal with widespread social concerns, eg.
2) There are also PSAs that encourage people to support
public service projects, eg.
3) There are even PSAs to teach us how to live healthy lives, all of these ads are meant to benefit the public ,and you can often learn a lot from them.Now we can have a better understanding of the text.chargededucating peoplehelpful Yes to life,
no to drugs.
Knowledge changes
life!etc.attractiveclever1.What do you think of public service advertisements?
2. Where do you think these ads should be placed?
3. What is the best PSA you have ever seen? Why do you think it’s good?
4. What other PSAs do you think should be placed?Discussion Advertisements use words and pictures to _________ people to buy a _______ or service. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to a ______ a product or s ____ .But they are not altogether_________. Another one is called PSAs, which use a______ pictures and c_____ language, are often run for f____.They d____ with many social ________, which often _______ public.persuadeproducttypesommercialerviceinnocentttractivedvertisereativereeealconcernsMake a summary about the passagebenetit1 persuasive
2 promote
3 intended
4 be aware of
5 cure
6 nationwide
7 schooling
8 committing suicidea sending
b able to make someone believe something
c meant or planned to do
d killing oneself
e help a thing or an idea become popular
f know or realize
g makes an ill person better
or solves a problem
h happening throughout a countryWords-matchingSummary of the text: Part E(1) advice (2) advertisements (3) intended
(4) public welfare (5) promote
(6) customers (7) persuasive (8) nationwide
(9) campaigns (10)encouragePossible answers:debateDivide the whole class into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives.
Group A are for the advertising while Group B are against for the advertising.Is advertising good or bad?ABDebate:Group A:
Advertising has a positive effect on our lives.
Group B:
Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea.Is advertising good or bad?What we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.
2 What does PSAs stand for?
3 What do PSAs aim to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare. T /F1 Most people are not aware of how many ads are around them.
2 Advertisements are always meant to promote a product or service.
3 PSAs are only found in newspapers and on TV.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.Not allnotPSAsDetailed-reading1 Where are the advertisements usually found?They are usually found in newspapers and magazines, on the Internet, radio and TV.2 What is the major distinction between commercial advertisements and PSAs? A commercial advertisement is one which someone had paid for to advertise a product or service,
while a PSA is often placed for free, and is meant to educate people about health, safety, or any other problem which affect public welfare.3 Why are some of the ads clever according to the article?
4 When did China begin a nationwide public service advertising campaign?Because even if an ad does not lie, it does not mean it is innocent.In 1996.5 Why should we follow the advice in PSAs?Because they are meant to benefit us , and by following the advice in PSAs, we can often learn a lot.Discuss the structure of the textReading StrategyThe basic format of expository writing:Introduction of subject
Examples or facts (supporting details)
ConclusionReading StrategyTake ‘Public service ads’ for example: Subject:
Information support the idea:
Conclusion:
PSAs use some of the same methods,
but they are made to serve the public.
PSAs are meant to teach us and help us lead better lives.1)these ads deal with widespread social concerns, eg.
2) There are also PSAs that encourage people to support
public service projects, eg.
3) There are even PSAs to teach us how to live healthy lives, all of these ads are meant to benefit the public ,and you can often learn a lot from them.Now we can have a better understanding of the text.chargededucating peoplehelpful Yes to life,
no to drugs.
Knowledge changes
life!etc.attractiveclever1.What do you think of public service advertisements?
2. Where do you think these ads should be placed?
3. What is the best PSA you have ever seen? Why do you think it’s good?
4. What other PSAs do you think should be placed?Discussion Advertisements use words and pictures to _________ people to buy a _______ or service. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to a ______ a product or s ____ .But they are not altogether_________. Another one is called PSAs, which use a______ pictures and c_____ language, are often run for f____.They d____ with many social ________, which often _______ public.persuadeproducttypesommercialerviceinnocentttractivedvertisereativereeealconcernsMake a summary about the passagebenetit1 persuasive
2 promote
3 intended
4 be aware of
5 cure
6 nationwide
7 schooling
8 committing suicidea sending
b able to make someone believe something
c meant or planned to do
d killing oneself
e help a thing or an idea become popular
f know or realize
g makes an ill person better
or solves a problem
h happening throughout a countryWords-matchingSummary of the text: Part E(1) advice (2) advertisements (3) intended
(4) public welfare (5) promote
(6) customers (7) persuasive (8) nationwide
(9) campaigns (10)encouragePossible answers:debateDivide the whole class into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives.
Group A are for the advertising while Group B are against for the advertising.Is advertising good or bad?ABDebate:Group A:
Advertising has a positive effect on our lives.
Group B:
Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea.Is advertising good or bad?What we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.