模块4 Unit 1 Advertising word power 课件（）

课件23张PPT。Unit 1Advertising Word powera group of letters added to the beginning of a wordthe main part of a worda group of letters placed at the end of a wordLook at a dialogue.A: Do all ads play tricks on people?
B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.How to form adjectives from nouns or verbs?commerce n. commercial
attract v. attractive
excite v. excitingUsing suffixesHere are some of the different ways to form adjectives from nouns or verbs.Noun + -y adjectivehealth
wealth
dirt
luck
handhealthy
wealthy
dirty
lucky
handyweek
month
day
year
friend
loveNoun + -ly adjectiveweekly
monthly
daily
yearly
friendly
lovelyhero
class
fantasy
energy
Noun + -ic adjectiveheroic
classic
fantastic
energetic
center
commerce
fun_ction
nation
office
race
culture
originNoun + -al adjectivecentral
commercial
functional
national
official
racial
cultural
originaldanger
poison
fame
adventure
zealNoun + -ous adjectivedangerous
poisonous
famous
adventurous
zealoushelp
use
success
hope
beauty
peace
pain
careNoun + -ful adjectivehelpful
useful
successful
hopeful
beautiful
peaceful
painful
carefulamaze
interest
surprise
excite
encourage
bore
disappoint
pleaseVerb + -ed/-ing adjectiveamazing/amazed
interesting/interested
surprising/surprised
exciting/excited
encouraging/encouraged
boring/bored
disappointing/disappointed
pleasing/pleasedattract
act
talk
compete
create
produceVerb + -ive adjectiveattractive
active
talkative
competitive
creative
productiveCan you think of more examples?medical,
electricalenjoyable,
reasonabledangerous,
adventurousjoyful,
mouthful cloudless,
hopelessExercise
This book is of great help, that is to say, it is very ___________.
I don’t think it has any use, that is to say, I think it is _________.
He doesn’t like that guy---He ______that guy.
The message is very valuable. That is to say, it is of great _______.
The old man is in good health.---He is ____________.
Drunk drivers are a great danger to people on the road. That means they are ____________ drivers.
He likes talking very much. ---He is very _________. helpfuluselessdislikesvaluehealthydangeroustalkativeSales and MarketingLearn some new words. sales and marketing (产品）销售和市场营销
sales/marketing department 销售/营销部门
consumers 消费者
market share 市场份额
sales targets 销售目标
market leader 市场主导者
high quality 高质量
sales figures 销售量Pair work
Complete the dialogue between Mr. Carter and Ms. Jones in the textbook.Mr. Carter: Our new product has been on the market for one month. What is its _____________ now?
Ms. Jones: We have about a 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise.market sharesales figuresMr. Carter: That’s quite encouraging. I think it is because __________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The ___________________________ should also finish the report on the next month’s ___________ by Monday.market researchsales & marketing departmentconsumerssales targetsMs. Jones: We’re doing it right now. I’ll present it to you in one or two days.
Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan.