牛津版 高中英语 M4 U1 Advertising-Reading 公开课课件 （共29张PPT）
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| 名称 | 牛津版 高中英语 M4 U1 Advertising-Reading 公开课课件 （共29张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 682.2KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2016-04-27 22:27:04 | ||
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课件29张PPT。Unit 1 Advertising
建湖一中备课组Ads are everywhere.How many?Nowadays, we can find advertisements almost __________ we go.whereverWe are _____ used to ads _____we often do not realise __________ we see and hear in a day.sothathow manyWhat is an advertisement?How many kinds of ads are there?an commercial advertisement to buy one carWhat product does the picture advertise?one carWhat do you want to do after watching it?What kind of advertisement is it?What does the advertisement teach us?Not to drink driving.What kind of advertisement is it?a public service advertisement Commercial ad
(to persuade to buy ) Public service ad
(to teach)Water protection Sales of Coco ColaCommercial Ad or PSA? Commercial ad Public service adReadingReading strategy:
reading expository writingto introduce basic information on a topic Format:subjectSupporting examples，facts conclusionStructure of the textSubject :
Supporting
details:
Conclusion: 1.What is an ad?
2.Does an ad tell people the
complete truth?
3.Public service adsadvertisementsNot be a slave to advertisements!paid foradvertisefor freeproblempublic welfareListening (Para2)Reading comprehension Find out
the similarities and the differences
between commercial ads and PSAs. Task 1: ScanningCommercial
ads PSAspurposemethodspurposecostrelianceSimilaritiesDifferencesDifferencesplacesnewspapers magazines
the Internet radio
televisionattractive cleverto promote a product or
serviceto educate people
about health,
safety or any
other problem …They are not altogether
innocent.They are helpful
and we can learn a lot by following the advice …charged for free
1. Which of the following is true according to this reading passage?
All people enjoy seeing and hearing all kinds of advertisements.
B. Many people think advertisements are the most important in their everyday life.
C. Many people are quite used to seeing and hearing various advertisements.
D. All advertisements give people very important information. Task 2: choose the best answer2. How is the article organized?
It is organized by time.
It is organized by space.
It is organized by subtitles.
It is organized by place.3. The writer of this reading passage wants to ______.
A. tell us what are advertisement
B. share some important information about
advertisements with us
C. tell us how important advertisements are
D. tell us the truth of advertisements4. Some of the advertisements are clever
because ______.
A. they don’t tell the complete truth to
customers though they don’t lie
B. they use the most beautiful language
and images
C. they are made so beautiful and can be
found almost everywhere
D. they don’t tell lies directly to the
customers Task 3: Task-based readingIntroductiondefinitionbeliefattractiveawarefallinformationleadadviceintelligence What do you think of the ads in our lives?DiscussionHow to express opinons?I (don’t) think / believe (that)…It seems to me (that)…In my opinion/viewTo me, … / Personally, ...An example:A: What do you think about advertisements?
B: I think advertisements can be quite dangerous.
A: What dou you mean?
B: Well, they often give people the wrong message in order to promote sales.This may have harmful effects.
A: In what way?
B: For example, many ads on TV advertise sweets and soft drinks. What they don’t mention is how bad these things can be for our health. Writing你班就“广告”话题展开讨论，大家发表了不同的看法。请根据下列提示，用英语写一篇发言稿。
Time for reflectionGroup work--designingDesign a commercial ad: try to sell a kind of icecream to students.
Design a PSA about school life. (protect grass; save water; respect teachers…)Homework
建湖一中备课组Ads are everywhere.How many?Nowadays, we can find advertisements almost __________ we go.whereverWe are _____ used to ads _____we often do not realise __________ we see and hear in a day.sothathow manyWhat is an advertisement?How many kinds of ads are there?an commercial advertisement to buy one carWhat product does the picture advertise?one carWhat do you want to do after watching it?What kind of advertisement is it?What does the advertisement teach us?Not to drink driving.What kind of advertisement is it?a public service advertisement Commercial ad
(to persuade to buy ) Public service ad
(to teach)Water protection Sales of Coco ColaCommercial Ad or PSA? Commercial ad Public service adReadingReading strategy:
reading expository writingto introduce basic information on a topic Format:subjectSupporting examples，facts conclusionStructure of the textSubject :
Supporting
details:
Conclusion: 1.What is an ad?
2.Does an ad tell people the
complete truth?
3.Public service adsadvertisementsNot be a slave to advertisements!paid foradvertisefor freeproblempublic welfareListening (Para2)Reading comprehension Find out
the similarities and the differences
between commercial ads and PSAs. Task 1: ScanningCommercial
ads PSAspurposemethodspurposecostrelianceSimilaritiesDifferencesDifferencesplacesnewspapers magazines
the Internet radio
televisionattractive cleverto promote a product or
serviceto educate people
about health,
safety or any
other problem …They are not altogether
innocent.They are helpful
and we can learn a lot by following the advice …charged for free
1. Which of the following is true according to this reading passage?
All people enjoy seeing and hearing all kinds of advertisements.
B. Many people think advertisements are the most important in their everyday life.
C. Many people are quite used to seeing and hearing various advertisements.
D. All advertisements give people very important information. Task 2: choose the best answer2. How is the article organized?
It is organized by time.
It is organized by space.
It is organized by subtitles.
It is organized by place.3. The writer of this reading passage wants to ______.
A. tell us what are advertisement
B. share some important information about
advertisements with us
C. tell us how important advertisements are
D. tell us the truth of advertisements4. Some of the advertisements are clever
because ______.
A. they don’t tell the complete truth to
customers though they don’t lie
B. they use the most beautiful language
and images
C. they are made so beautiful and can be
found almost everywhere
D. they don’t tell lies directly to the
customers Task 3: Task-based readingIntroductiondefinitionbeliefattractiveawarefallinformationleadadviceintelligence What do you think of the ads in our lives?DiscussionHow to express opinons?I (don’t) think / believe (that)…It seems to me (that)…In my opinion/viewTo me, … / Personally, ...An example:A: What do you think about advertisements?
B: I think advertisements can be quite dangerous.
A: What dou you mean?
B: Well, they often give people the wrong message in order to promote sales.This may have harmful effects.
A: In what way?
B: For example, many ads on TV advertise sweets and soft drinks. What they don’t mention is how bad these things can be for our health. Writing你班就“广告”话题展开讨论，大家发表了不同的看法。请根据下列提示，用英语写一篇发言稿。
Time for reflectionGroup work--designingDesign a commercial ad: try to sell a kind of icecream to students.
Design a PSA about school life. (protect grass; save water; respect teachers…)Homework