(共24张PPT)
Unit 5 Buying and Selling
Lesson 29 How to push a product
1.学习目标
3.重点探究
2.自主学习
学习导航
5.当堂检测
6.课堂总结
4.拓展提升
新课导入
How to push a product
Free talk
学习目标
1.能熟悉并能正确运用本课时的重点单词和短语
2.能用英语进行简单的产品推销
自主学习
battle
create
ad
customer
already
similar
sample
offer
shine
quality
surely
succeed
n. 战斗;战役
v. 创作;创造
n. 广告
n. 顾客;主顾;客户
adv. 已经
adj. 相像的;相仿的;
类似的
n. 样品;样本
v. 提供;供给
v. 发光;反射
n. 质量;品质
adv. 当然;确信无疑
v. 成功;做成
push a product
stand out
catch one’s eye
have an interest in
succeed (in)doing sth
offer sb sth
推销产品
出色,杰出,脱颖而出
吸引某人的目光
在……方面有兴趣
成功做成某事
给某人提供某物
重点探究
After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. So tell people what is special about it. How can you do that Here are a few suggestions.
THINK ABOUT IT
What is important for pushing a product
If you had your own product to sell, how would you push it
Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed .
May I help you
What would you like to buy
If you “push” a product,what are you doing?Well,if it’s a push pin,you may be really pushing it. But if you're “pushing” a product,you are trying to sell it.
There is a push-pin
holding up this piece
of paper.
A push-pin is a pin that you push it into walls or bulletin boards.
Learning Tip
1). Making your product is just half the battle. ( )
2). There are only three ways to push a product. ( )
3). Customers learn the advantages of a product by using it. ( )
4). Only excellent advertising can help you succeed. ( )
F
F
T
T
1. Read the lesson and write true (T) or false (F)
2. Write down the topic sentences of paragraph 3, 4 and 5.
Topic sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
It’s not easy to make your product succeed. Because there are always______ products on the market, you have to put in more effort. You should choose specific __________ , then create a perfect ad to ______________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product __________.
similar
customers
catch their eye
offer
excellent
stand out
customer similar offer excellent stand out catch one’s eye
3. Complete the passage with the correct forms of the words or
phrases in the box.
PROJECT ADS FOR NEW PRODUCTS!
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:
What does your product do
Who would want to buy it
What kind of ad would sell your product best?A TV ad
A radio ad A newspaper ad
How much money would people pay for your product
As a group,present your ad to the class.
拓展提升
1. People coming to trade shows already have an interest
in similar products.
【拓展】
(1) interest作名词组成的短语:
with interest有兴趣;
show interest in sth对某事/物有兴趣;
lack of interest缺乏兴趣;
take an interest in对……产生兴趣;
have no interest in sth对某事/物不感兴趣;
lose interest in sth 对某事/物失去兴趣。
(2) interest可以作动词,意思是“使感兴趣”
This book will interest you.
【辨析】 interested,interesting
interested和 interesting 都是形容词,
interested一般用来修饰人,意思是“对……感兴趣”,
interesting一般用来修饰物,意思是“有趣的”
2. People get to know the advantage of your product after they
experience using it.
get to do sth意思是“开始感受到,达到”,期间有过程。
Children get to know each other from games.
【拓展】
get sb/sth to do sth意思是“让某人/某物去做某事”。
3. experience作动词,意思是“感受,经历”,接名词或者代词。
With your help, I experienced success happily.
【拓展】experience也可以作不可数名词,意思是“经验,阅历”,
有时可以作可数名词,意思是“一次经历”。
He has some travelling experience.
She had a great experience in Beijing.
4. Offering samples and deals will get you more customers.
offer此处是动词,意思是“提供”。例如:
He offered me a glass of wine.
offer还可以表示“愿意;试图(做某事)”。例如:
They offered to help me.
offer “提供,供给”;表示主动提供服务、工作等,侧重愿意给予 offer sb. sth./ offer sth. to sb.
provide “提供,供给”;仅仅出于责任提供,没有主动慷慨之意 provide sb. with sth./ provide sth. for sb.
4. With a good quality product and excellent advertising, you will surely
succeed.
succeed为不及物动词,意思是“成功”,常用结构:
succeed (in) doing sth. 成功做成某事;
succeed with sth.在某方面获得成功。例如:
1). After so many years of hard work, he succeeded being a famous
scientist.
2). He succeeded with that difficult problem.
3). You won’t succeed with the work if you don’t put your mind to it.
succeed 动词 “成功” Did you succeed in the exam?
success 名词 “成功”“成功的人” Failure is the mother of success.
successful 形容词 “成功的,有成就的” The performance was successful.
unsuccessful 形容词 “不成功的;失败的” He was unsuccessful in his attempt to climb Mount Everest.
当堂检测
1. She is in that book.
2. I sometimes get my sister me do chores.
3. He to lend me some books.
4. At the party, he me a glass of wine.
5. The hotel always good service for tourists.
provide interest help offer
一. 用方框内单词的适当形式填空
interested
interesting
to help
offered
offered
provides
二. 用 succeed 的适当形式填空
1. Ma Yun finally, and he is a .
2. Yu Minhong in teaching English.
3. Bill Gates with his company, and
he is a man.
succeeded
success
succeeded
succeeded
successful
课堂总结
跟interest有关的短语:
with interest
show interest in sth
lack of interest
take an interest in
have no interest in sth lose interest in sth
跟get 有关的短语:
get to do sth
get sb to do sth
重点单词:
battle, create
customer, already
similar, sample
offer, shine
quality, surely
succeed
Unit 5
Lesson 29