(共19张PPT)
北师大新版 选择性必修二
Unit 6 THE MEDIA
Lesson 3
THE ADVERTISING GAME
the product name the name of a company words of experts
humorous language the concept of freedom pictures or images
the unusual idea the design
THE ADVERTISING GAME
Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive
Step 1
advertisement
freedom
commercial
technological
locate
suitable
attract
consist of
advertiser
visual
competitive
combine
participate
n.广告
n.自由
adj.商业的，商务的
adj.技术的;科技的;工艺的
vt.位于
adj.合适的，适宜的
vt.吸引
由……构成
n.广告商
adj.视觉的，视力的
adj.竞争性强的，有竞争力的
vi&vt.（使）结合，（使）组合
vi.参加，参与
Step 2
Key words
fundamental
agency
originate
sew
budget
boost
genuinely
link
anticipate
profit
welfare
neighbourhood
sponsor
adj.根本的;基本的;基础的
n.代理处
v.创始，创造
vi&vt.缝，缝纫;缝制;缝补
n.预算vi.&vt.把……编入预算
n.增长;v.促进，推动
adv.真正地
vt.把……联系起来
n.联系，关联
vt.预期，预料
n.利润，收益，盈利
n.幸福，健康;福利
n.社区，住宅小区，街坊
v. 赞助，资助;为……担保
n. 赞助商; 资助者
1. The passage below is about advertising. Skim through the passage. What is it mainly about
READ AND EXPLORE
a Different types of advertisements
b The development of advertisements
c Different attitudes towards advertisements
√
Step3
2. What is the text type of this passage What helped you identify the text type
Exposition(说明文)
“Such advertisements have gone through a process of change over the years along with social, economic and technological developments.”
Identifying Text Types
You can identify the text type based on the following information:
·titles(e.g.A Sea StoryAMedicalPionee);
·text structures (e.g.time order, argument and supporting details);
·typical expressions (e.g.once upon a time, in conclusion).
(1) What does a classic advertisement look like
3. Answer the questions.
It was likely to be the name of a company, part of which might include the name of the place from which the product originated.
(2)Why do modern advertisements have to attract the attention of the pubic
Because in modern times, there is a marketplace where products and services are in direct competition with each other.
(3) What concepts and ideas are often used in modern advertisements
Freedom , happiness, wealth and success.
(4) What do advertisers do to make people forget the selling purpose of advertisements
The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important. Their aim is to create something that has never been seen before and that people find interesting. By doing this, they hope to make people forget that someone is trying to sell them something!
(5) How has the government used advertisements in the last decade
Over the last decade, the government has sponsored advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.
4. Use the diagram to talk about what you have learnt about advertising.
Driving force
1 What has been the driving force for the development of advertisements
2 What does the title "The Advertising Game" mean to you
Think and share
Step 4
1. consist vi.组成(form)；在于(lie)；一致
多词一义 consist of，be composed of，be made up of
(1)consist of由……组成
consist in(＝lie in)在于……；存在于……
consist with (＝agree with) 和……一致
(2)be consistent with与……一致的；符合的
Step 5
Language points
(1)His breakfast consists of dry bread and a cup of tea.
他的早餐由不涂黄油的面包和一杯茶组成。
(2)Good service consists in punctuality and dependability.
良好的服务在于守时与可靠。
特别提醒 consist of不用于被动语态和进行时。
多维训练
(1)单句语法填空
①His words don’t consist facts.
②The result is (consist) with previous findings.
③There are four parts (consist) of the text.
(2)同义词语替换
This club consists of eight members.
with
consistent
consisting
is made up of/is composed of
2. compete v.竞争；比赛
多维训练
单句语法填空
(1)Max will compete a race others the first place.
(2)The two companies are competition with each other.
(3)There's a lot of (compete) between computer companies.
(4)Their prices are better than any of their (compete).
in
with/against
in
for
competition
competitors
感谢您的观看(共20张PPT)
北师大新版 选择性必修二
Unit 6 THE MEDIA
Lesson 4 Viewing Workshop & Reading Clubs
beauty
tale
fairy tale
servant
castle
abnormal
creature
prisoner
trap
theme
appearance
transform
frightening
fault
splendid
convey
withdrawal
n.美人;美丽;美感
n.故事;传说
童话;神话
n.仆人，佣人
n.城堡，堡垒
adj.不正常的
n.生物;动物
n.犯人，囚犯
vt.困住，使陷入危险中
n.主题
n.外表，外观;出现
vt.使转化，使改观
adj. 令人害怕的，吓人的
n.缺点，缺陷;责任，过错
adj.极好的;壮丽的
vt.表达，传达
n.脱瘾（过程）;取消;取款
Step 1
Key words
1.How do you feel when advertisements pop up while you are using your phone or computer
THE RISE OF DIGITAL ADVERTISING IN ASIA
Step 2
ACTIVATE AND SHARE
v. 突然出现
2. What types of advertising may be considered digital
Tick (√) the forms below first. Then watch Part 1 of the interview and check.
VIEW AND LEARN
THE RISE OF DIGITAL ADVERTISING IN ASIA
display advertising search
mobile advertising video
banner ads on mobile phones
social media in terms of popular advertising
EXPRESS YOURSELF
3. Why is digital advertising popular nowadays What are the advantages and drawbacks of it
THE RISE OF DIGITAL ADVERTISING IN ASIA
CRITICAL THINKING
1. Are phones a drug or a medicine
Give your reasons.
Step 3
LETTERS IN THE SMARTPHONE ERA
(1) Why does Mum write a letter to Max
(2) What is "nomophobia" Why should Mum worry about this
(3) What does Max promise to do
GENERAL UNDERSTANDING
LETTERS IN THE SMARTPHONE ERA
2. Read the two letters. Answer the questions.
(1) Why does Mum write a letter to Max
GENERAL UNDERSTANDING
LETTERS IN THE SMARTPHONE ERA
She needs to express her concern for her son.
(2) What is "nomophobia" Why should Mum worry about this
GENERAL UNDERSTANDING
LETTERS IN THE SMARTPHONE ERA
"Nomophobia" is the fear of being without a phone.
She's worried whether her son has “Nomophobia”.
(3) What does Max promise to do
GENERAL UNDERSTANDING
LETTERS IN THE SMARTPHONE ERA
He promises not to look at his phone during dinner,and will try to wean himself off his phone.
Do you think writing letters is a good way to communicate between parents and children Why or why not
Pair Work
LETTERS IN THE SMARTPHONE ERA
1. concern vt.(使)担忧；涉及；关系到；n.担心；关注；(利害)关系
应试指导 过去分词作前置定语与后置定语时意义的区别
(1)concerned adj.(作表语或前置定语)担心的；忧虑的；感兴趣的；(后置定语)有关的，涉及的；参与的
as far as sb.be concerned就某人而言
be concerned about/for (concern oneself about/for)对……担心/关心
be concerned with sb./sth.(concern oneself with sb./sth.)与……有关
(2)concerning prep.关于
(1)The breaking of a taboo is usually upsetting or embarrassing for the person concerned and the people around him or her.
打破禁忌经常会令与他/她有关的人和周围的人生气或尴尬。
(2)China shouldn’t be concerned about the short- term，but must focus on the long- term growth of the country.
中国不应该关注短期(发展)而是必须把精力集中在国家的长期发展上。
多维训练
(1)单句语法填空
① the toll- free policy on the express way，what us most is the traffic jams while some about the safety.(concern)
②The theory of relativity is concerned two seemingly opposite ideas.
Concerning
concerns
are concerned
with
(2)一句多译
就我个人来说，第二课堂让我改变了许多。
① ______________(concerned)
② (as to)
③
(regard)
As far as I am concerned，I have changed a lot because of
As to me，I have changed a lot because of the second class.
With/In regard to me，I have changed a lot because of the
the second class.
second class.
2.be/become aware of 对……知道、明白；意识到……
(1)In addition，you should launch a campaign to arouse the public’s __________ (aware) to protect the environment.
(2)In conclusion，people around the world should be aware ____ the real situation of water shortage.
◎ 先试做
基础练习——单句语法填空
awareness
of
低频词汇：Through the activity，we realize the necessity of carrying out a low carbon economy in our country.
高频词汇：Through the activity，we are aware of the necessity of carrying out a low carbon economy in our country.
能力提升——词汇升级
(1) be aware that 知道；体会到……
make sb aware of/that... 使某人注意到……
as far as I’m aware 据我所知
(2) raise/ arouse one’s awareness of 提高……的意识
◎ 后记牢
作为社会的一员，我意识到有责任感是建设一个更好的社会所需要的。
佳句：As a member of the society，I am aware that being responsible is what it takes to make a better society.
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