(共14张PPT)
Learning Objectives
1
Learning new phrases
2
单击添加目录
3
单击添加目录
4
单击添加目录
Words and Phrases
1.吸引/保持...的注意力 ___________ 2. 以...开始___________
3.与...一起_________________ 4. 由...组成________________
5. 突出/显眼____________ 6. 在过去十年_______________________
7. an advertising agency_____________ 8. 基本目的 _________________________
9. a commercial advertisment_________ 10.总之_____________
11. anticipate that... _________ 12.也就是说_____________________
13. 因此________________ 14.技术发展 ___________
15. 把...与...区别开来____________________ 16. 与...有关___________________
17. 为...做贡献____________________________________ 18.参与 __________________________
as a result of
start with
along with
consist of
stand out
over the last decade
广告代理公司
fundeamental purpose
that is
商业广告
in conclusion
预料
attract one’s attention
technological development
seperate...from...
be linked with
make a contribution to
participate in
20
2. Have you ever bought anything as a result of seeing, hearing or reading advertisements
Pair work
1. What makes an advertisement attractive
the product name 产品名称
the name of a company 公司名称
words of experts 专家的话
humorous language 幽默的语言
the concept of freedom 自由概念
pictures or images 图片或意象
the unusual idea 不寻常的想法
the design 设计
Different types of advertisements
a
The development of advertisements
b
Different attitudes towards advertisements
c
Read and explore
The passage below is about advertising.
Skim through the passage.
What is the passage mainly about
Titles
(A Sea Story)
(A Medical Pioneer)
You can identify the text type based on the information:
text structures
(time order)
(argument)
(supporting details)
typical expressions
(once upon a time)
(in conclusion)
Skill Builder
Exposition
Read and explore(P60-Ex5)
Read the assage
again and
complete
the table.
Features
Purposes
Disadvantages
单击此处添加标题
Classic
ads
Modern
ads
Give information about_____________________________________________ To tell people _________________________________________________________________________________________________________ Not suitable when__________________________________________ _______________
Not attractive
finding certain products.
what the company sells, where they are located and the name of the product.
products and services are in direct competition
with each other
Consist of______
______________________________________ Apply ___________
____________________ To show people
______________________________________ To make ads
___________________
Not enough to _____________
pictures certain products
modern design techniques
how good the product is.
visually attractive
be noticed.
单击此处添加标题
Improved
modern
ads
Combine _____________
__________________________ with _______________ Use concepts including ______________
______________
______________________________ To stand out
_______________
_______________
_______________ To make people believe that _______________
_______________
_______________ Repeating
old ideas
Not __________
It does not matter
_____________________
_____________________
_____________________
the highest standard of design
creative ways
in a world of competitive
advertising
effective
freedom,
happiness, wealth and success
they “must” have the product
how attractive the ideas linked with the product is
单击此处添加标题
Further
improved
modern ads
Public
ads
Use humour as well as __________________________________________________ ______________ _______________________________________________________________________________________
__________________________________________________________
new and unusual ideas To surprise people
To create sth. that has never been seen before
To make people forget that sb. is trying to sell them sth.
Help to increase public knowledge and _______________
_______________________________________ To encourage citizens to ______________________________________________________________________________________________________________________________
To educate the public ___________
_________________________________________
____________________________________
make our society a better place for everyone
participate in improving their neighorhood, protecting the environment and helping other people.
on fighting AIDS, saving water, helping the poor, giving up smoking, etc.
2. Modern advertisements can still stand out easily by spending a lot of money on visually attractive design.
1. Classic advertisements used to tell people more about their products but little about the companies’ locations.
Read and Judge
Read the passage and decide whether the
following statements are true (T) or false (F).
4. Public advertisements play an important role in educating the public about environmental, social and health issues.
3. The concept of freedom, success, happiness can all be used by advertisers to sell products.
F
F
T
T
A
To show what classic advertisements looked like
Discuss and Think
Examples are usually used to help readers understand the writer’s ideas more easily and clearly. Several good examples are used in this passage. Decide what the examples are for.
① For example, it could be “Shanghai Sewing Machines”,
or “Tsing Tao Beer Corporation”.
B
To show two cities where the best products were made
C
To show the sewing and beer industry’s development then
A
To show how competitive the advertising industry is
Discuss and Think
Examples are usually used to help readers understand the writer’s ideas more easily and clearly. Several good examples are used in this passage. Decide what the examples are for.
② For example, some advertisements may suggest that buying a car can make you free.
B
To show how car companies are selling their products
C
To show how advertisements use creative ideas to sell things
A
To show why people make contributions to society
Discuss and Think
Examples are usually used to help readers understand the writer’s ideas more easily and clearly. Several good examples are used in this passage. Decide what the examples are for.
For example, there are public advertisements, which encourage citizens to participate in … and helping other people.
B
To show the contributions public advertisements make
C
To show how citizens are involved in public affairs
1
2
3
4
5
Homework
Prepare for Dictation
Preview Lesson 3
exercisebook
writing task
Review the language points
Homework(共17张PPT)
北师大新版 选择性必修二
Lesson 2
QUESTIONS ABOUT MEDIA
Unit 6THE MEDIA
advertise
recording
high-definition
upload
corporation
interactive
witness
spot
advertising
vi.&vt.为……做广告
n.录制品
adj.高清晰度的
vi.&v.（使）上载，上传
n.上载（上传）的信息
n.大型公司;企业集团
adj.互动的，交互的;合作的
v.亲身经历;目击
n.目击者; 证人
n.地点
n.广告（业）
Step 1
Topic words
ACTIVATE AND SARE
Talk about the influence of the Internet on your life and on the media.
Example The Internet has changed communication greatly.
Step 2
LISTEN FOR UNDERSTANDING
Step 3
1.Listen to the programme and write down the questions the presenter collected for the professor in the left column of the table.
Question
Question 1:
_____________________________________________________________
Question 2:
_____________________________________________________________
Question 3:
_____________________________________________________________
Do you think the Internet has affected traditional media, news
How has it changed the way we use language
Do you think we will still read newspapers in the future
( ) a Fewer people and companies chose to advertise in the newspaper.
( ) b Make a recording of a high-definition video of an event, and upload it to the Internet by smartphones.
( ) c The Internet has introduced a lot of new words to our language.
( ) d The word"microblogging"did not exist before the Internet.
( ) e Every article has reader's comments below it and anyone can express what they think.
( ) f In my opinion, newspaper businesses will find it much harder to survive in the future.
( ) g Big media corporations are being cut out.
( ) h Anyone can decide what is news.
( ) i Most countries have seen a drop in newspaper sales.
( ) j The Internet has made agreat impact on how news is produced.
( ) kIbelieve the Internet has made media more interactive.
2. Read the following statements. Group the professor's answers for each question in the right column in Activity1.Then listen to the programme and check.
1
1
1
1
2
2
2
2
3
3
3
3. Listen to the programme again.Decide whether Professor Jessop's ldentifying Facts from Opinions answers are facts(F)or opinions(O) before each statement in Activity 2.
a Fewer people and companies chose to advertise in the newspaper.( )
b Make a recording of a high-definition video of an event, and upload it to the Internet by smartphones.( )
c The Internet has introduced a lot of new words to our language.( )
d The word"microblogging"did not exist before the Internet.( )
e Every article has reader's comments below it and anyone can express what they think.( )
f In my opinion, newspaper businesses will find it much harder to survive in the future.( )
g Big media corporations are being cut out.( )
h Anyone can decide what is news.( )
i Most countries have seen a drop in newspaper sales.( )
j The Internet has made agreat impact on how news is produced.( )
kIbelieve the Internet has made media more interactive.( )
F
F
F
F
F
F
F
F
F
O
O
Identfying Facts from Opinions
·Speakers have their opinions when talking about a specific issue.
·They may use the facts to support their opinions.
·Pay attention to the words like/ believe, I think, etc. to indicate the opinions.
Skill Builder
Search online and find out how the different types of media have changed in th past 100 years. What are the advantages and disadvantages of each type of media
SPEAK
Step 4
1. witness v.当场看到，目击；见证(see sth.happen)；n.目击者；证人(a person who sees sth.happen)；证据(evidence)
Language points
Step 5
应试指导 无生命名词作主语时的写作单词
(1)witness to doing...为……作证；出庭证明；证实
(2)a witness to...……的证人(证据)
bear/give witness to/against为……作证；证明
(a) witness for作证；为……辩护
(1)Police are appealing to any driver who may have witnessed the accident.
警方正呼吁曾目睹这起事故的司机协助。
(2)The Sichuan earthquake gave witness to the kindness of strangers in an emergency.
四川大地震见证了危难中的那些素不相识者的善举。
(3)He made a poor witness for himself.
他为自己做软弱的辩护。
单句语法填空
(1)He witnessed to (see) the man enter the room.
(2)His good health is a witness the success of the treatment.
(3)The past ten years (witness) a boom in economy in my hometown，as a result of people here are enjoying a far better life than before.
having seen
to
has witnessed
which
2. spot vt.发现；认出；点缀；n.斑点；污点；地点
基础练习——单句语法填空(1)I was waiting for my friend when I suddenly spotted a man not far from me ________ (stare) at me.(2)More than ten policemen turned up at the spot _______the accident happened.(3)He was dressed in a coat，which _____________ (spot) with stars.
◎ 先试做
staring
where
was spotted
(2017·全国卷Ⅱ书面表达) 此外，一些著名艺术家现场表演如何剪纸。
能力提升——高考小作文
In addition，there are famous artists who will perform
how to cut paper on the spot.
(1) spot sb.doing sth. 发现某人正在做某事(2) be spotted with 散布；点缀(3) on the spot 当场；在现场
◎ 后记牢
佳句：
(2017·北京卷书面表达) Moreover，the scenery along the river is amazing，with many well known sightseeing spots.
而且， 有那么多著名的旅游景点， 沿长江旅行的美景令人惊讶。
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