Unit 5 Buying and Selling Lesson 29 How to Push a Product课件(共25张PPT)冀教版英语八年级下册

(共25张PPT)
Lesson 29
How to Push a Product
Words
create /kri e t/ v. 创作;创造
customer / k st m / n.顾客;主顾;客户
already / l r d / adv. 已经
similar / s m l / adj. 相像/相仿的;类似的
offer / f / v. 提供;供给
shine / a n/ v. 发光;反射
succeed /s k si d/ v. 成功;做成
adj. creative 有创造力的；n. creativity 创造力
shine-shone-shone
adj. successful 成功的；n. success 成功（的人/事）
Free Talk
What would you consider
when you buy a product(产品) like a pad
E.g. The price, the quality(质量),
the appearance(外观), the size…
Read the the lesson and write true or false
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. People coming to trade shows already have an interest in similiar products.( )
4. Only excellent advertising can help you succeed. ( )
T
F
F
T
Good quality is the most important thing.
1
Words and Phrases
battle / b tl/ n. 战斗；战役
ad / d/ n. 广告
sample / s mpl/ n. 样品；样本
quality / kw l t / n.质量 ；品质
surely / l / adv. 当然；确信无疑
[C]
[U]
an advertisement/ad
Read Para. 3、4、 5
and write down the topic sentences.
Create an ad.
Go to trade shows and present your product
Push your product using samples and good deals
The text mainly talks about
A.The importance of An ad.
B.The useful ways to push a product.
C. Good quality is very important.
　 Lesson 29 How to push a product
After a lot of hard work，you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use？How can your product improve people’s lives？Why should people buy YOUR product？Remember，you need to make your product stand out. So tell people what is special about it. How can you do that？Here are a few suggestions.
Do you kown how to push a product now
How to push a product
Create
an ad
Go to trade shows
Use samples and deals
Learning Tip
If you “push” a product,what are you doing Well,if it’s a push pin,you may be really pushing it. But if you're “pushing” a product,you are trying to sell it.
There is a push-pin
holding up this piece
of paper.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However， good quality is the most important thing. With a good quality product and excellent advertising，you will surely succeed .
Language point 1
Create an ad.
create是动词，其名词形式为creation，意为“创造”；其形容词形式为creative，意为“创造性的；有创造力的”。
e.g. She is very creative—she writes poetry and paints.
她极富创造力，既赋诗又作画。
create/kri 'e t/ v.创作；创造
Paras 1- 2
Making the product is half the battle.
Part 1
Reading for Details
With a good quality product and excellent advertising, you will surely succeed.
Part 3
Para 6
Part 2
Suggestions
to push a product
Paras 3- 5
Find the topic sentences of paragraphs 3-5.
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
The topic sentence is usually the first or last sentence.
Language point
Find ways to catch their eye.
catch one’s eye 是固定短语。其中eye 用单数, 而不能用复数eyes。
e.g. Can you catch that girl’s eye
你能吸引那位女孩的目光吗？
catch one’s eye 吸引某人的目光
Task-based Reading
1. Don’t forget that you need to make your product _________ .
2. You need to find ways to ______________ to create an ad.
3. What do people coming to trade shows already have
according to the passage
___________________________________________
4. How can you make your product really shine
_________________________________________________
_________________________________________________
5. Push your product using samples and good deals.(翻译)
_________________________________________________
stand out
catch their eye
They already have an interest in similar products.
Create an ad. Go to trade shows and present your product. Push your product using samples and good deals.
提供样品和优惠的条件来推广你的产品。
First
FIRST
THIRD
FIRST
SECOND
Study your customers’ ages, interests and other information.
3
Decide what your ad will tell people about your product.
Catch their eye
2
How to create an ad
1
Choose a type of ad.
People coming to trade shows already have an interest in similar products.参加贸易展的人已经对类似产品产生了兴趣。
辨析already & yet
already 已经 常用于肯定句中或句末
yet ①已经（疑问句） ②仍，还（否定句） 常用于否定句或疑问句句中或句末
I have already finished my homework.
Have you finished your homework yet
I haven’t finished my homework yet.
我已经做完作业了。
你做完作业了吗？
我还没有完成作业。
The twins look similar.
People coming to trade shows already have an interest in similar products.参加贸易展的人已经对类似产品产生了兴趣。
be similar to 与……相似
be similar in 在……方面相似
similar adj.相像的，相仿的，类似的
Lily is similar to Lucy.
They are similar in appearance.
莉莉和露西很相像。
他们外边很相像。
catch one’s eye
吸引某人的目光
The lollipop catches their eye.
Language point
These suggestions can make your product really shine.
shine—shone—shone
e.g. The sun was shining after weeks of rain.
下了几个星期的雨后，太阳终于出来了。
shine / a n/ v. 发光；反射
Offering samples and deals will get you more customers.
提供样品和优惠会给你带来更多的客户。
offer to do sth. 主动提出做某事
offer sb. sth. = offer sth. to sb. 为某人提供某物
We should offer these children some help.
= We should offer some help to these children.
e.g. 我们应该给这些孩子提供一些帮助。
The kids offered to wash the dishes.
e.g. 孩子们主动提出洗盘子。
1
Let's Do It !
Read the lesson and write true （T） or false （F）.
1.Making your product is just half the battle.（　　）
2.There are only three ways to push a product.（　　）
3.Customers learn the advantages of a product by using it.（　　）
4.Only excellent advertising can help you succeed.（　　）
T
T
F
F
have an interest in
The girl playing the piano.
is interested in
= be interested in
has an interest in
With a good quality product and excellent advertising，you
will surely succeed.
有了优质的产品和出色的广告，你一定会成功。
succeed v.成功，做成
The little boy succeeded in reaching the top of the mountain.
e.g. 这个小男孩成功到达了山顶。
fail v.失败
succeed in doing sth. 成功做某事
1. 和其他那些人比起来，她的才能很突出。
Her talents ______ ____ in comparison with the others.
2. 那个广告吸引了我的注意。
The advertisement _______ ______ ______ .
3. 他们对于创造利润有着共同的兴趣。
They ______ ___ _________ ________ ______making a profit.
4. 我们正在设法推出一款新的产品。
We are trying to _____ ___ _____ _________.
5. 我们有些重要的东西可以提供。
We have something important to ______.
6. 唯有这样做，试验才能成功。
Only in this way can the experiment ________.
stand out
caught my eyes
have a common interest in
push a new product
offer
succeed