Unit 4 Everyday economics Understanding ideas 课件(共31张PPT) 2024-2025学年高二英语外研版（2019）选择性必修4

(共31张PPT)
Unit 4 Everyday economics
Understanding ideas
In this class, you will be able to
get to know the topic context and grasp the main idea and key information of the text;
understand the structure and language features of the text and master the ways of expression related to the topic in the text;
learn positive life attitudes and personal qualities from a successful entrepreneur and understand the issues of young people starting a business.
Learning objectives
How do graduates make the choice between starting a business or seeking employment
Warming-up
1. What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
Pre-reading
Look at the charts and answer the questions.
2. What does the chart below tell you about the trend of college graduates starting their own businesses
① From 2009 to 2015, the percentage of university graduates who started a business rose.
② Between 2015 and 2016, the percentage remained almost at the same level, about 3%.
③ In 2017, the percentage declined.
Look at the charts and answer the questions.
3. What do you think the trend will look like in five years’ time
What are the possible reasons for the graduates’ decision to start their own business
decision
family financial
situation
government’s
policy
job market
public views
Look at the charts and answer the questions.
Zhang Yue decided to return to her home town and start a business growing roses.
Careful-reading
While-reading
Fast reading
Read the passage and find out what decision did Zhang Yue make to develop her career
Choose the type of the passage. Give your reasons.
A. An argumentation.
B. A feature story.
C. An exposition.
A feature story often appears on a magazine or newspaper.
It has varied subjects of human interest.
It can be a profile of someone or about some event, a pet, or local food.
A good feature story includes true aspects and impressive details to make it appealing and generally persuasive.
Careful reading
Choose the main purpose of the passage and give your reasons.
To introduce the main reasons why young people choose to start their own businesses.
B. To analyse the pros and cons of young people starting their own businesses.
C. To encourage all young people to start their own businesses after graduation.
D. To help young people think more realistically
before starting their own businesses.
E. To teach young people the correct procedures
for starting their own businesses.
Careful reading
Read carefully and figure out the timeline of Zhang Yue’s story:
see the potential
make a decision
Solve challenges
business blossoms
get investment and start a business
Careful reading
Organise information from the passage and complete the interview notes.
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics 2 ______________
_______________________________________________
was willing to
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1_____________ of Rose Valley Co., ltd
Date 26 April
chairwoman
General situation of the company
purchase the product and help with its distribution
You need a good idea, hard work, 7 _____________, 8_______
_____________, access to capital, and 9 _________________
____________________.
10 ________________________________________________
Know your own limits and those of the people you work with.
3 ______________ for growing roses.
Experiencing the freedom of 4 ____________________.
5 ________________________________________________
An ideal place
Reasons for starting a business in her home town
Giving something back to her home town.
being her own boss
Getting investment.
6________________________________________________
determination
Challenges
Persuading people to work for her.
Advice for young entrepreneurs
a sound
business plan
good management
and negotiating skills
Don’t be too ambitious.
As she spoke, Zhang Yue put her hands behind her back to hide that they were shaking. She couldn’t, however, hide the line of sweat running down her forehead, which was caused partly by the heat of the television studio, but more by fear of the four people seated in front of her. They stared back, their blank faces giving no clue as to what they would say next. Feeling dizzy, Zhang Yue took a deep breath as she struggled to finish her presentation, “And that is why I need your help in turning my new and exciting business into a successful one.”
Now chairwoman of her own company, Zhang Yue is fond of saying, “The early bird catches the worm.” The place where this happens is a valley, a world away from any television studio. Moving carefully through the darkness, she passes row upon row of rose plants. In an hour, these fields will be full of people, working quickly to pick the flowers before sunrise. “It has to be done then,” says Zhang. “These flowers are delicate.”
Zhang never thought that this was something she would end up doing. Surrounded by roses as she was growing up, she paid them little attention. It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential. “Conditions are ideal here.”, she says. “This is a place where roses grow wild.”
Zhang therefore decided to return to her home town and grow roses, which surprised many people. “I wanted to experience the freedom of being my own boss,” she said. “But I also wanted to give something back to my home town. As people say, ‘It takes a village to raise a child.’”
She is not the only young person to have been bitten by the start-up bug. All over the world, an increasing number of enterprising young people are thinking of starting their own businesses, as the growing economy creates more opportunities. Like Zhang, they present their ideas in the hope of getting investment and advice, and they have the same passion and devotion. The majority meet with rejection. A few, like Zhang Yue, find themselves lucky enough to get investment and the all-important input and support from more experienced business people. The road to their success is however still a long and difficult one, with many challenges along the way.
As someone who grew up in the country, Zhang already knew about growing plants. However, like any entrepreneur who was just starting out, she still had a lot to learn. She has overcome a number of obstacles in nursing her business to the success it is today. “The biggest challenge at the initial phase was to persuade people to work for me, which was totally outside my experience. Few in the village believed I could create a multi-million yuan business from flowers,” says Zhang. “After I went on TV, a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution. It was only then that the locals began to believe me. Now my product is one of the best in Asia. This year, I can pay all my fellow workers a decent bonus.”
Seeing her peers who also dream of success and independence, Zhang has mixed feelings. Though she welcomes the new entrepreneurial spirit, she advises that people be realistic and seek guidance from expert consultants before rushing into things.
“I love running my own business, but it’s not for everyone,” says Zhang. “To succeed in business, you need more than a good idea, hard work and determination. What really matters is a sound business plan, access to capital, and good management and negotiating skills. Most of all, don’t be too ambitious. You should know your own limits and those of the people you work with. For young people who have little life experience, that can be a challenge.”
Think and share:
What do you think has contributed to Zhang Yue’s success
What other difficulties do you think young people encounter when starting their own businesses
Have you ever thought about starting your own business Give your reasons.
How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
Post-reading
① What do you think has contributed to Zhang Yue’s success
factors to Zhang’s success
love for hometown
passion for starting a business
communication skill to present her ideas
perseverance and modesty
② What other difficulties do you think young people encounter when starting their own businesses
Other difficulties
of the young
starting a business
lack of the latest information about the market
investment problems
fall behind of the renovation (更新) of technology
misunderstanding from the family
Language points
Unit 4
Everyday economics
1. as to _______________
2. take a deep breath _______________
3. row upon row of _______________
4. be full of _______________
5. end up doing _______________
6. in the hope of _______________
7. persuade sb. to do sth. _______________
8. be willing to do sth. _______________
9. dream of _______________
10. succeed in _______________
11. access to _______________
至于；关于
深呼吸
鳞次栉比
充满……
最终做……
怀着……的希望
说服某人做某事
愿意做某事
梦想
在……中获得成功
使用……的权利/机会
Language points
It is the time you have wasted for your rose that makes your rose so important.
—莎士比亚《仲夏夜之梦》
1. They stared back, their blank faces giving no clue as to what they would
say next.
本句中的 their blank faces giving no clue as to what they would say next 是一个“名词 + 动词现在分词形式”的独立结构，表示伴随的动作，相当于 with their blank faces giving no clue as to what they would say next。
独立结构除表示伴随动作外，还可以用来表示时间、原因、条件、目的等。
例如：① 阵雨过后，我们继续行进。
________________________________________________
② 没有出租车，我们只好步行。
________________________________________________
The shower being over, we continued to march.
There being no taxis, we had to walk.
Sentence structure
2. The biggest challenge at the initial phase was to persuade people to
work for me, which was totally outside my experience.
★ at the initial phase 意为“________________”
例如：对宇宙的探索还在初始阶段。
___________________________________________________
★ outside one’s experience 直译是“_____________________”，也就是
“没有经验”，与此相对的表达是 from /in one’s experience。
例如：以我的经验来看，这些病人可能需要两个多月才能彻底康复。
________________________________________________________
________________________________________________________
在初始阶段
The exploration to the universe is still at the initial phase.
不在某人的经验之内
From my experience, it may take more than two months for
the patients to be fully recovered.
which was totally outside my experience 是由 which 引导的非限制性定语从句，对 to persuade people to work for me 起补充、说明的作用。
Sentence structure
3. What really matters is a sound business plan, access to capital, and good
management and negotiating skills.
☆ 本句中 What really matters 是一个________，这样的结构可以避
免句子“头重脚轻”，也能让语言表达更加简洁、清晰，同时还有强调主语的功能。
☆ business plan 前面的形容词 sound 意为 ______________。
例如：他给了我一些合理的建议。
__________________________________________________
☆ access 意为 __________________________________。
例如：在一些非洲国家，人们没有机会使用互联网。
__________________________________________________
主语从句
good / sensible
He gave me some very sound advice.
the right / opportunity to use something
In some African countries people have no access to the Internet.
Sentence structure
Words & expressions
P38 Para 1:
They started back, their blank faces ________ (give) no clue _____ (关于) what they would say next.
blank
面无表情
填空
大脑一片空白
_______ (feel) dizzy, Zhang Yue took a deep breath as she struggled to finish her presentations, ...
giving
as to
adj.空白的 n. 空白
with a blank face
fill in the blank (space)
My mind went blank.
My mind is a blank.
Feeling
P38 Para 3:
It was only after graduating from university overseas and returning to visit her parents _____ Zhang realized the potential.
充分发挥潜能
2. This is a place where roses grow wild.
that
realize/achieve one’s (full) potential
意识到这个可能性
自然生长；野蛮生长
Words & expressions
P39 Para 5:
She is not the only young person to have been bitten by the start-up bug.
All over the world, an increasing number of enterprising young people...
The majority meet with rejection.
be attracted by starting business被创业吸引
be bitten by ... bug 被……吸引
有开拓精神的
遭遇；经受
Words & expressions
P39 Para 6:
However, like any entrepreneur who just starting out, ...
克服很多在培育自己事业成功上的困难
在最初阶段最大的最大挑战就是要说服他人为我工作
It was only then _____ the locals began to believe me.
This year, I can pay all my fellow workers a decent bonus.
/ ntr pr n /创业者；企业家 adj. entrepreneurial
overcome a number of obstacles in nursing her business to success
The biggest challenge at the initial phase was to persuade people to work for me
that
像样的奖金
Words & expressions
Grammar: as
As she spoke, Zhang Yue put her hands behind her back to hind that they were shaking. (Para 1, Line 1)
Feeling dizzy, Zhang Yue took a deep breath as she struggled to finish her presentations, ... (Para 1, Line 10)
Surrounded by roses as she was growing up, she paid them little attention.
(Para 3, Line 3)
As people say, “It take a village to raise a child.” (Para 4, Line 6)
All over the world, an increasing number of enterprising young people are thinking of starting their own businesses, as the growing economy creates more opportunities. (Para 5, Line 5)
As someone who grew up in the country, Zhang already knew about growing plants.(Para 6, Line 1)
当……
当……
当……
正如，定从
因为
（介词）作为……
Have you ever thought about/dreamed of starting your own business
After reading this passage, what have you learned from Zhang Yue
Write down your ideas no less than 100 words.
Homework