Unit 4 Everyday economics Understanding ideas 课件（共35张，内嵌音频） 2024-2025学年高二英语外研版（2019）选择性必修4
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| 名称 | Unit 4 Everyday economics Understanding ideas 课件（共35张，内嵌音频） 2024-2025学年高二英语外研版（2019）选择性必修4 |  | |
| 格式 | pptx | ||
| 文件大小 | 7.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 外研版（2019） | ||
| 科目 | 英语 | ||
| 更新时间 | 2025-04-23 16:10:36 | ||
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(共35张PPT)
Unit 4 Understanding ideas
Business Blossoms
创业之花
阅读课件
To get to know the topic context and grasp the main idea and key information of the text;
To understand the structure and language features of the text and master the ways of expression related to the topic in the text;
To learn positive life attitudes and personal qualities from a successful entrepreneur and understand the issues of young people starting a business.
Learning objectives
Words and expressions
forehead n. 额，前额 50
blank adj. 无表情的，木然的 50
dizzy adj. 头晕目眩的 50
chairwoman n. 女主席；女会长 50
* sunrise n. 日出（时分）；黎明；拂晓 50
potential n. （事物的）潜力，可能性 51
* bug n. 突然的兴趣，迷恋 51
enterprising adj. 有创业精神的；有事业心的；有进取心的 51
input n. 投入（物） 51
* obstacle n. 障碍，阻碍，妨碍 52
phase n. 阶段，时期 52
* manufacturer n. 制造商；制造公司，制造厂 52
* cosmetics n. 化妆品，美容品 52
purchase v. 购买 52
distribution n. （商品的）分销，经销 52
bonus n. 奖金；红利 52
* entrepreneurial adj. 创业的，具有创业精神的 52
guidance n. 指导，引导 52
consultant n. 顾问 52
What would you like to do after you graduate from university
How do graduates make the choice between starting a business or seeking employment
Lead-in
1.What do you think are the challenges of starting a business
2. Have you ever thought about running your own business
The challenges include securing funding, finding the right market, and managing competition.
Yes, I have considered it, but I'm still exploring my options.
Lead-in
Look at the charts and answer the questions.
1 What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
1
Look at the charts and answer the questions.
2 What does the chart below tell you about the trend of college graduates starting their own businesses
1
① From 2009 to 2015, the percentage of university graduates who started a business rose.
② Between 2015 and 2016, the percentage remained almost at the same level, about 3%.
③ In 2017, the percentage declined.
Look at the charts and answer the questions.
3 What do you think the trend will look like in five years’ time
1
decision
family financial
situation
government’s
policy
job market
public views
I think the trend will rise in five years'time due to the policy of starting one's own business as well as the development of social media and Internet economy.
Maybe the title means it’s a business about roses.
This article will talk about the entrepreneur's Rose Garden entrepreneurial development process and advice for entrepreneurs.
Because the rose on the picture represents the entrepreneur's industry, which is the core of her business.
Look at the picture and answer the questions.
①What does the title mean
②Why are there roses in the picture
③What may be talked about in the text
Pre-reading
Read the passage and find out what decision Zhang Yue made to develop her career.
Zhang Yue decided to return to her home town and start a business growing roses.
2
Zhang therefore decided to return to her home town and grow roses,which surprised| many people.“I wanted to experience the
freedom of being my own boss,"
she said.
While-reading
Fast reading
A. An argumentation.
B. A feature story.
C. An exposition.
Choose the type of the passage. Give your reasons.
Because the passage mainly talks about a young woman and her business.
A feature story often appears on a magazine or newspaper.
It has varied subjects of human interest.
It can be a profile of someone or about some event, a pet, or local food.
A good feature story includes true aspects and impressive details to make it appealing and generally persuasive.
Fast reading
新闻特写
“hook”
“meat”
“summary”
the challenges
Advice
Hook
a scene in the studio
a scene in the rose valley
the reasons
Divide this passage into several parts and summarize the general idea in each part.
the challenges
Meat
Fast reading
Para.1 Scene in the studio
Why was Zhang Yue in the studio
How did she feel How do you know that Why did she feel that way
She was doing a presentation to win support for her business.
She was very nervous.
We can find the clue from her shaking hands and the line of sweat.
Because she was afraid that she might fail.
Careful reading
Para.2 Scene in the valley
What is the valley like When does this conversation take place
2. Why does the author mention the quotation, “The early bird catches
the worm”
It’s filled with row upon row of rose plants.
It takes place in the dawn.
To point out a feature in this business: to start early in order to keep the flowers in a good state.
Careful reading
Para.3 Reasons to start a business
What did Zhang Yue realize about her village after returning from overseas
2. Why did Zhang Yue consider her village suitable for rose cultivation
Zhang Yue realized that the conditions in her village were ideal for growing roses.
She considered her village suitable because roses grow wild there, indicating favorable conditions.
Careful reading
Para. 4 Reasons to start a business
Why did Zhang Yue decide to return to her hometown
2. How did others react to Zhang Yue's decision to return and grow roses
Zhang Yue decided to return to her hometown to grow roses and experience the freedom of being her own boss.
Many people were surprised by her decision.
Careful reading
Para.5 The challenges of starting a business
What does Zhang Yue think about the increasing number of young entrepreneurs
2. How does Zhang Yue perceive the impact of young entrepreneurs on
the world
Zhang Yue thinks it's a positive trend as it creates more opportunities.
She perceives it as creating hope for getting investment and advice.
Careful reading
Para.6 The challenges of starting a business
What were some of the challenges Zhang Yue faced when starting
her business
2. How did Zhang Yue overcome obstacles in nursing her business to success
Zhang Yue faced challenges such as persuading people to work for her.
She overcame obstacles by demonstrating determination and possibly seeking solutions creatively.
Careful reading
Para.7 Entrepreneurial advice for your peers
What advice does Zhang Yue give to young entrepreneurs with
little experience
2. Who should young entrepreneurs seek guidance from, according to
Zhang Yue
Zhang Yue advises them to know their own limits and those of the people they work with.
She advises them to seek guidance from expert consultants.
Careful reading
Para.8 Entrepreneurial advice for your peers
What does Zhang Yue consider the most important factor for running a successful business
2. In addition to a good business plan, what else does Zhang Yue emphasize for business success
Zhang Yue thinks that having a good business plan, access to capital, and good management and negotiating skills are the most important factors.
She emphasizes access to capital and good management and negotiating skills.
Careful reading
Choose the main purpose of the passage and give your reasons.
To introduce the main reasons why young people choose to start their own businesses.
B. To analyse the pros and cons of young people starting their own businesses.
C. To encourage all young people to start their own businesses after graduation.
D. To help young people think more realistically
before starting their own businesses.
E. To teach young people the correct procedures
for starting their own businesses.
3
Careful reading
Steps for organizing text information：
Organise information from the passage and complete the interview notes.
4
Read the interview points.
Locate the points in the passage.
Decide the right words to fill in the blanks.
Careful reading
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics 2 ______________
_______________________________________________
was willing to
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1_____________ of Rose Valley Co., ltd
Date 26 April
chairwoman
General situation of the company
purchase the product and help with its distribution
Organise information from the passage and complete the interview notes.
4
Careful reading
3 ______________ for growing roses.
Experiencing the freedom of 4 ____________________.
5 ________________________________________________
An ideal place
Reasons for starting a business in her home town
Giving something back to her home town.
being her own boss
Getting investment.
6________________________________________________
Challenges
Persuading people to work for her.
Organise information from the passage and complete the interview notes.
4
Careful reading
Organise information from the passage and complete the interview notes.
4
You need a good idea, hard work, 7 _____________, 8_______
_____________, access to capital, and 9 _________________
____________________.
10 ________________________________________________
Know your own limits and those of the people you work with.
determination
Advice for young entrepreneurs
a sound
business plan
good management
and negotiating skills
Don’t be too ambitious.
Now work in pairs. Act out the interview based on the interview notes.
Careful reading
Now work in pairs. Act out the interview based on the interview notes.
Interviewer: Zhang Yue, thank you for joining us today. Can you share your reasons for starting a business in your hometown
Zhang Yue: Certainly. Firstly, it's an ideal place for growing roses. Secondly, I desire the freedom of being my own boss. Lastly, I want to contribute to my hometown's development.
Interviewer: What challenges have you encountered
Zhang Yue: Mainly, securing investment and convincing individuals to join my team.
Interviewer: How do you plan to address
these challenges
Zhang Yue: By developing a robust business plan and networking with investors. For recruitment, I'm fostering a positive work culture and offering attractive opportunities.
Interviewer: Sounds promising. Do you have any advice for aspiring entrepreneurs
Zhang Yue: Stay focused, be persistent, and remain open to learning. Believe in your vision and work tirelessly to achieve it.
Interviewer: Thank you, Zhang Yue. That's
valuable advice.
Zhang Yue: You're welcome.
Sample
Post-reading
Read carefully and figure out the timeline of Zhang Yue’s story:
see the potential
make a decison
Solve challenges
business blossoms
get investment and start a business
Summary
1 What do you think has contributed to Zhang Yue’s success
2 What other difficulties do you think young people encounter when starting their own businesses
3 Have you ever thought about starting your own business Give your reasons.
4 How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
Post-reading
Think & Share
1 What do you think has contributed to Zhang Yue’s success
factors to Zhang’s success
love for hometown
passion for starting a business
communication skill to present her ideas
perseverance and modesty
There are so many things that contributed to her success, such as her passion and devotion, hard work and determination, sound bussiness plans and good managementas well as negotiating skills, luck to get investment and support from experienced businesspeople.
Think & Share
2 What other difficulties do you think young people encounter when starting their own businesses
Other difficulties
of the young
starting a business
lack of the latest information about the market
investment problems
fall behind of the renovation (更新) of technology
misunderstanding from the family
Some other difficulties may be encountered, such as lack of money, not being understood by parents, misjudgment of the market.
Think & Share
3 Have you ever thought about starting your own business Give your reasons.
Of course, I have thought about starting my own business. I dream of enjoying the freedom of being my own boss. I
wish to earn a lot of money all by myself. I am eager to
achieve my value by offering others job chances.
Think & Share
4 How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
Feature stories are human-interest articles that focus on particular people, places and events.
Zhang Yue is interviewed and this passage is about an interview report.
Think & Share
In order to get investment, Zhang Yue took part in a program, but she felt nervous when she was speaking to the four people in front of her. She made ___. Now she is the chairwoman of her own company.
Zhang never thought that she would end up ________(grow) roses, though she grew up in the country and _______________ (surround) by roses. It was only after graduating from university overseas and returning _______(visit) her parents _____ Zhang realised what she should do. However, when she returned to her home town and grew roses, many people were __________ (pared with other young people, she was so _____ (luck) that she got the investment and support from more experienced business people. Now, her product is one of the ___ (good) in Asia.
Successful as she is, she is also concerned with other young people ________ dream of success. She advises that people ____(be) realistic and seek guidance from expert consultants before rushing into things.
growing
it
be
was surrounded
to visit
that
best
lucky
surprised
who/that
课文语法填空
请根据张悦的创业经历，谈谈你对当今大学生面对就业难、创业难应该持有什么态度。(词数不要超过150词。)
Homework
Faced with the difficulties of employment and entrepreneurship, college students should adopt a positive and resolute attitude.
Firstly, they should dare to try and not fear failure. Zhang Yue's story demonstrates that entrepreneurship requires courage and determination, and one should not give up even when faced with challenges.
Secondly, continuous learning and skill enhancement are crucial. By gaining experience through internships and projects, students can improve their professional and practical abilities.
Lastly, seeking support and guidance is important. They can consult successful entrepreneurs and mentors for valuable advice and resources.
In summary, college students should remain optimistic and persistent in the face of difficulties. Only by daring to innovate and try can they achieve success in employment and entrepreneurship.
Sample
Unit 4 Understanding ideas
Business Blossoms
创业之花
阅读课件
To get to know the topic context and grasp the main idea and key information of the text;
To understand the structure and language features of the text and master the ways of expression related to the topic in the text;
To learn positive life attitudes and personal qualities from a successful entrepreneur and understand the issues of young people starting a business.
Learning objectives
Words and expressions
forehead n. 额，前额 50
blank adj. 无表情的，木然的 50
dizzy adj. 头晕目眩的 50
chairwoman n. 女主席；女会长 50
* sunrise n. 日出（时分）；黎明；拂晓 50
potential n. （事物的）潜力，可能性 51
* bug n. 突然的兴趣，迷恋 51
enterprising adj. 有创业精神的；有事业心的；有进取心的 51
input n. 投入（物） 51
* obstacle n. 障碍，阻碍，妨碍 52
phase n. 阶段，时期 52
* manufacturer n. 制造商；制造公司，制造厂 52
* cosmetics n. 化妆品，美容品 52
purchase v. 购买 52
distribution n. （商品的）分销，经销 52
bonus n. 奖金；红利 52
* entrepreneurial adj. 创业的，具有创业精神的 52
guidance n. 指导，引导 52
consultant n. 顾问 52
What would you like to do after you graduate from university
How do graduates make the choice between starting a business or seeking employment
Lead-in
1.What do you think are the challenges of starting a business
2. Have you ever thought about running your own business
The challenges include securing funding, finding the right market, and managing competition.
Yes, I have considered it, but I'm still exploring my options.
Lead-in
Look at the charts and answer the questions.
1 What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
1
Look at the charts and answer the questions.
2 What does the chart below tell you about the trend of college graduates starting their own businesses
1
① From 2009 to 2015, the percentage of university graduates who started a business rose.
② Between 2015 and 2016, the percentage remained almost at the same level, about 3%.
③ In 2017, the percentage declined.
Look at the charts and answer the questions.
3 What do you think the trend will look like in five years’ time
1
decision
family financial
situation
government’s
policy
job market
public views
I think the trend will rise in five years'time due to the policy of starting one's own business as well as the development of social media and Internet economy.
Maybe the title means it’s a business about roses.
This article will talk about the entrepreneur's Rose Garden entrepreneurial development process and advice for entrepreneurs.
Because the rose on the picture represents the entrepreneur's industry, which is the core of her business.
Look at the picture and answer the questions.
①What does the title mean
②Why are there roses in the picture
③What may be talked about in the text
Pre-reading
Read the passage and find out what decision Zhang Yue made to develop her career.
Zhang Yue decided to return to her home town and start a business growing roses.
2
Zhang therefore decided to return to her home town and grow roses,which surprised| many people.“I wanted to experience the
freedom of being my own boss,"
she said.
While-reading
Fast reading
A. An argumentation.
B. A feature story.
C. An exposition.
Choose the type of the passage. Give your reasons.
Because the passage mainly talks about a young woman and her business.
A feature story often appears on a magazine or newspaper.
It has varied subjects of human interest.
It can be a profile of someone or about some event, a pet, or local food.
A good feature story includes true aspects and impressive details to make it appealing and generally persuasive.
Fast reading
新闻特写
“hook”
“meat”
“summary”
the challenges
Advice
Hook
a scene in the studio
a scene in the rose valley
the reasons
Divide this passage into several parts and summarize the general idea in each part.
the challenges
Meat
Fast reading
Para.1 Scene in the studio
Why was Zhang Yue in the studio
How did she feel How do you know that Why did she feel that way
She was doing a presentation to win support for her business.
She was very nervous.
We can find the clue from her shaking hands and the line of sweat.
Because she was afraid that she might fail.
Careful reading
Para.2 Scene in the valley
What is the valley like When does this conversation take place
2. Why does the author mention the quotation, “The early bird catches
the worm”
It’s filled with row upon row of rose plants.
It takes place in the dawn.
To point out a feature in this business: to start early in order to keep the flowers in a good state.
Careful reading
Para.3 Reasons to start a business
What did Zhang Yue realize about her village after returning from overseas
2. Why did Zhang Yue consider her village suitable for rose cultivation
Zhang Yue realized that the conditions in her village were ideal for growing roses.
She considered her village suitable because roses grow wild there, indicating favorable conditions.
Careful reading
Para. 4 Reasons to start a business
Why did Zhang Yue decide to return to her hometown
2. How did others react to Zhang Yue's decision to return and grow roses
Zhang Yue decided to return to her hometown to grow roses and experience the freedom of being her own boss.
Many people were surprised by her decision.
Careful reading
Para.5 The challenges of starting a business
What does Zhang Yue think about the increasing number of young entrepreneurs
2. How does Zhang Yue perceive the impact of young entrepreneurs on
the world
Zhang Yue thinks it's a positive trend as it creates more opportunities.
She perceives it as creating hope for getting investment and advice.
Careful reading
Para.6 The challenges of starting a business
What were some of the challenges Zhang Yue faced when starting
her business
2. How did Zhang Yue overcome obstacles in nursing her business to success
Zhang Yue faced challenges such as persuading people to work for her.
She overcame obstacles by demonstrating determination and possibly seeking solutions creatively.
Careful reading
Para.7 Entrepreneurial advice for your peers
What advice does Zhang Yue give to young entrepreneurs with
little experience
2. Who should young entrepreneurs seek guidance from, according to
Zhang Yue
Zhang Yue advises them to know their own limits and those of the people they work with.
She advises them to seek guidance from expert consultants.
Careful reading
Para.8 Entrepreneurial advice for your peers
What does Zhang Yue consider the most important factor for running a successful business
2. In addition to a good business plan, what else does Zhang Yue emphasize for business success
Zhang Yue thinks that having a good business plan, access to capital, and good management and negotiating skills are the most important factors.
She emphasizes access to capital and good management and negotiating skills.
Careful reading
Choose the main purpose of the passage and give your reasons.
To introduce the main reasons why young people choose to start their own businesses.
B. To analyse the pros and cons of young people starting their own businesses.
C. To encourage all young people to start their own businesses after graduation.
D. To help young people think more realistically
before starting their own businesses.
E. To teach young people the correct procedures
for starting their own businesses.
3
Careful reading
Steps for organizing text information：
Organise information from the passage and complete the interview notes.
4
Read the interview points.
Locate the points in the passage.
Decide the right words to fill in the blanks.
Careful reading
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics 2 ______________
_______________________________________________
was willing to
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1_____________ of Rose Valley Co., ltd
Date 26 April
chairwoman
General situation of the company
purchase the product and help with its distribution
Organise information from the passage and complete the interview notes.
4
Careful reading
3 ______________ for growing roses.
Experiencing the freedom of 4 ____________________.
5 ________________________________________________
An ideal place
Reasons for starting a business in her home town
Giving something back to her home town.
being her own boss
Getting investment.
6________________________________________________
Challenges
Persuading people to work for her.
Organise information from the passage and complete the interview notes.
4
Careful reading
Organise information from the passage and complete the interview notes.
4
You need a good idea, hard work, 7 _____________, 8_______
_____________, access to capital, and 9 _________________
____________________.
10 ________________________________________________
Know your own limits and those of the people you work with.
determination
Advice for young entrepreneurs
a sound
business plan
good management
and negotiating skills
Don’t be too ambitious.
Now work in pairs. Act out the interview based on the interview notes.
Careful reading
Now work in pairs. Act out the interview based on the interview notes.
Interviewer: Zhang Yue, thank you for joining us today. Can you share your reasons for starting a business in your hometown
Zhang Yue: Certainly. Firstly, it's an ideal place for growing roses. Secondly, I desire the freedom of being my own boss. Lastly, I want to contribute to my hometown's development.
Interviewer: What challenges have you encountered
Zhang Yue: Mainly, securing investment and convincing individuals to join my team.
Interviewer: How do you plan to address
these challenges
Zhang Yue: By developing a robust business plan and networking with investors. For recruitment, I'm fostering a positive work culture and offering attractive opportunities.
Interviewer: Sounds promising. Do you have any advice for aspiring entrepreneurs
Zhang Yue: Stay focused, be persistent, and remain open to learning. Believe in your vision and work tirelessly to achieve it.
Interviewer: Thank you, Zhang Yue. That's
valuable advice.
Zhang Yue: You're welcome.
Sample
Post-reading
Read carefully and figure out the timeline of Zhang Yue’s story:
see the potential
make a decison
Solve challenges
business blossoms
get investment and start a business
Summary
1 What do you think has contributed to Zhang Yue’s success
2 What other difficulties do you think young people encounter when starting their own businesses
3 Have you ever thought about starting your own business Give your reasons.
4 How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
Post-reading
Think & Share
1 What do you think has contributed to Zhang Yue’s success
factors to Zhang’s success
love for hometown
passion for starting a business
communication skill to present her ideas
perseverance and modesty
There are so many things that contributed to her success, such as her passion and devotion, hard work and determination, sound bussiness plans and good managementas well as negotiating skills, luck to get investment and support from experienced businesspeople.
Think & Share
2 What other difficulties do you think young people encounter when starting their own businesses
Other difficulties
of the young
starting a business
lack of the latest information about the market
investment problems
fall behind of the renovation (更新) of technology
misunderstanding from the family
Some other difficulties may be encountered, such as lack of money, not being understood by parents, misjudgment of the market.
Think & Share
3 Have you ever thought about starting your own business Give your reasons.
Of course, I have thought about starting my own business. I dream of enjoying the freedom of being my own boss. I
wish to earn a lot of money all by myself. I am eager to
achieve my value by offering others job chances.
Think & Share
4 How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
Feature stories are human-interest articles that focus on particular people, places and events.
Zhang Yue is interviewed and this passage is about an interview report.
Think & Share
In order to get investment, Zhang Yue took part in a program, but she felt nervous when she was speaking to the four people in front of her. She made ___. Now she is the chairwoman of her own company.
Zhang never thought that she would end up ________(grow) roses, though she grew up in the country and _______________ (surround) by roses. It was only after graduating from university overseas and returning _______(visit) her parents _____ Zhang realised what she should do. However, when she returned to her home town and grew roses, many people were __________ (pared with other young people, she was so _____ (luck) that she got the investment and support from more experienced business people. Now, her product is one of the ___ (good) in Asia.
Successful as she is, she is also concerned with other young people ________ dream of success. She advises that people ____(be) realistic and seek guidance from expert consultants before rushing into things.
growing
it
be
was surrounded
to visit
that
best
lucky
surprised
who/that
课文语法填空
请根据张悦的创业经历，谈谈你对当今大学生面对就业难、创业难应该持有什么态度。(词数不要超过150词。)
Homework
Faced with the difficulties of employment and entrepreneurship, college students should adopt a positive and resolute attitude.
Firstly, they should dare to try and not fear failure. Zhang Yue's story demonstrates that entrepreneurship requires courage and determination, and one should not give up even when faced with challenges.
Secondly, continuous learning and skill enhancement are crucial. By gaining experience through internships and projects, students can improve their professional and practical abilities.
Lastly, seeking support and guidance is important. They can consult successful entrepreneurs and mentors for valuable advice and resources.
In summary, college students should remain optimistic and persistent in the face of difficulties. Only by daring to innovate and try can they achieve success in employment and entrepreneurship.
Sample