外研版（2019）选择性必修 第四册 Unit 4 Everyday economics Understanding ideas课件（共37张）
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| 名称 | 外研版（2019）选择性必修 第四册 Unit 4 Everyday economics Understanding ideas课件（共37张） |  | |
| 格式 | pptx | ||
| 文件大小 | 6.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 外研版（2019） | ||
| 科目 | 英语 | ||
| 更新时间 | 2025-05-02 18:29:43 | ||
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(共37张PPT)
Unit 4 Everyday economics
Understanding ideas
To read and get the main idea of the passage;
To get the structure of the passage;
To learn and taste the language used to state the topic of the passage;
To learn from the positive attitude of the main character who starts her career successfully;
To learn to regard a phenomenon objectively.
Learning objectives
What will you do when you graduate from college
What's your ideal university If you are admitted to this university, what are you going to major in
What would you like to do after you graduate from university
Activate and Share
Talk about why you choose the job.
Look at the charts and answer the questions.
Most graduates can have full-time jobs.
More and more college graduates start their own business.
From 2014 to 2016, we can see a summit in starting a business.
1 What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
2 What does the second chart tell you about the trend of college graduates starting their own businesses
From 2009 to 2015, the percentage of university graduates who started a business rose.
Between 2015 and 2016, the percentage remained almost at the same level, about 3%, while in 2017, the percentage declined.
3 What do you think the trend will look like in five years' time
Maybe, the trend of starting a business will decline.
Graduates may find new ways to realize their dream.
What can we infer from the title of the passage
Business blossoms
Someone may find chances of business from flowers.
Reading
Read the passage and find out what decision Zhang Yue made to develop her career.
Zhang Yue decided to return to her home town and start a business growing roses.
Match the main idea with its corresponding paragraph.
Paragraph 1 A. Zhang's mixed feelings for her peers who also dream of success and independence
Paragraph 2 B. Zhang realised her home town was an ideal place for growing roses.
Paragraph 3 C. The challenges of starting businesses faced by young persons
Paragraph 4 D. Zhang's previous experience of asking for investment
Paragraph 5 E. The biggest challenge at the initial phase and the current situation of Zhang's company
Paragraph 6 F. Zhang's advice for young entrepreneurs
Paragraph 7 G. Zhang carefully nursed rose fields.
Paragraph 8 H. The reasons why Zhang Yue returned to her home town and grew roses
D
G
B
H
C
E
A
F
We usually can get the main purpose of a passage by joining the first and last paragraphs together.
Choose the main purpose of the passage and give your reasons.
1 To introduce the main reasons why young people choose to start their own businesses.
2 To analyse the pros and cons of young people starting their own businesses.
3 To encourage all young people to start their own businesses after graduation.
4 To help young people think more realistically before starting their own businesses.
5 To teach young people the correct procedures for starting their own businesses.
Choose the main purpose of the passage and give your reasons.
Organise information from the passage and complete the interview notes.
Read the interview points.
Locate the points in the passage.
Decide the right words to fill in the blanks.
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1 ___________ of Rose Valley Co., Ltd
Date 26 April
chairwoman
General situation of the company
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics 2 ____________ _____________________________________________.
was willing to
purchase the product and help with its distribution
Reasons for starting a business in her home town
3 ___________________ for growing roses.
Experiencing the freedom of 4 __________________.
5 ___________________________________________.
An ideal place
being her own boss
Giving something back to her home town
Challenges
Getting investment.
6 _______________________________.
Persuading people to work for her
Advice for young entrepreneurs
You need a good idea, hard work, 7 ______________, 8 ______________________, access to capital, and
9 ___________________________________.
10 _____________________.
Know your own limits and those of the people you work with.
determination
a sound business plan
good management and negotiating skills
Don't be too ambitious
Fill in the blanks in the chart according to the passage.
conditions
freedom
advice
purchase
distribution
believe
determination
ambitious
limits
1. Zhang Yue succeeded in business because she was a lucky girl.
2. Zhang Yue felt nervous when she did her presentation in the television studio.
3. The roses are delicate because there are a lot of birds that catch worms in the fields.
4. “It takes a village to raise a child” means it's not easy to develop a university student in such a small village.
5. Zhang Yue had to learn how to grow plants all over again after she set up her business.
6. Zhang Yue pays all her fellow workers a decent bonus every year.
F
T
F
F
F
T
Choose the best answers.
1. Which is true about Zhang Yue according to the passage
A. She had expected to take up flower business before she ran a company.
B. She has dreamed of starting business since childhood.
C. She only used her own money to start her business.
D. She never thought she would end up growing roses in her home town.
2. Which words can best describe Zhang Yue
A. Diligent and experienced.
B. Passionate and devoted.
C. Potential and doubtful.
D. Hard-working and careless.
3. What’s Zhang Yue’s biggest difficulty at the beginning
A. Lacking money.
B. Being refused by others.
C. Lacking the labor force.
D. Not knowing how to plant flowers.
4. Why did Zhang Yue choose to go back to her home town to grow roses
A. She could have more time to take care of her parents.
B. She could employ workers easily at a low cost.
C. She wanted to make contributions to her home town.
D. She wanted to enjoy the fresh air in the countryside.
Act out the interview based on the interview notes.
1 What do you think has contributed to Zhang Yue's success
We can find information from Zhang Yue's advice for others.
2 What other difficulties do you think young people encounter when starting their own businesses
3 Have you ever thought about starting your own business Give your reasons.
4 How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
feature story a newspaper or magazine article or report of a person, event, an aspect of a major event, or the like, often having a personal slant and written in an individual style.
characteristics of a feature story:
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject .
A feature story uses quotes throughout the body to give the subject voice.
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject .
A feature story uses quotes throughout the body to give the subject voice.
Read the following feature story and find out the characteristics of a feature story in this report.
Business Blossoms采用特写式导入法，通过描写Zhang Yue回忆参加节目时的紧张心情引出文章主人公，在第二段中交代Zhang Yue目前的工作状态，成功引起读者的阅读兴趣，然后作者才将故事的前因后果娓娓道来。
在介绍Zhang Yue为什么选择种玫瑰花作为自己创业的方向后，通过第五段首句She is not the only young person to have been bitten by the start-up bug将文章的视线从Zhang Yue身上转移到了创业的广大青年身上，这是文章中的第一次由点及面的转换。
“点面结合”写作手法在Business Blossoms中的应用
TEXTUAL KNOWLEDGE
第五段末提到所有创业的青年在通往成功的路上都要面对很多挑战，第六段话锋一转，通过第二句However, like any entrepreneur who was just starting out, she still had a lot to learn将读者的关注点集中到了Zhang Yue的身上，实现了由面向点的转换。
第七段首句再次引出创业的青年群体，借助Zhang Yue之口，向创业的年轻人提出了建议，文章再一次由点扩大到面。
这种“点面结合”的写作手法，不仅丰富了文章的内容，还在“点”与“面”的相互转换中使学生加深了对单元主题的认知。
Choose the right item and complete the summary.
manage, reject, limit, Asia, input, initial
Zhang Yue is a young entrepreneur. After graduating, Zhang decided to return to her home town and grow roses. All over the world, more and more young entrepreneurs present their ideas in the hope of getting investment and advice. However, the majority meet with 1. __________ and a few, like Zhang, are lucky enough to get investment and the all-important 2. __________ and support from more experienced business people.
rejection
input
Summary
manage, reject, limit, Asia, input, initial
Zhang Yue's biggest challenge was to persuade people to work for her at the 3. ___________ phase. A major Asian manufacturer of cosmetics was willing to purchase her product and help with its distribution after the TV show. Now her product is one of the best in 4. __________. For young entrepreneurs, Zhang Yue offered some advice: A good idea, hard work and determination are not enough. A sound business plan, access to capital, and good 5. ___________ and negotiating skills are what really matter. Most of all, don't be too ambitious. Young entrepreneurs should know their own 6. __________ and those of people who they are working with.
initial
Asia
management
limits
1. Use the new words and expressions to write about the work you want to do in the future in 60 words;
2. Read the reading material and learn more about starting business.
Homework
Unit 4 Everyday economics
Understanding ideas
To read and get the main idea of the passage;
To get the structure of the passage;
To learn and taste the language used to state the topic of the passage;
To learn from the positive attitude of the main character who starts her career successfully;
To learn to regard a phenomenon objectively.
Learning objectives
What will you do when you graduate from college
What's your ideal university If you are admitted to this university, what are you going to major in
What would you like to do after you graduate from university
Activate and Share
Talk about why you choose the job.
Look at the charts and answer the questions.
Most graduates can have full-time jobs.
More and more college graduates start their own business.
From 2014 to 2016, we can see a summit in starting a business.
1 What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
2 What does the second chart tell you about the trend of college graduates starting their own businesses
From 2009 to 2015, the percentage of university graduates who started a business rose.
Between 2015 and 2016, the percentage remained almost at the same level, about 3%, while in 2017, the percentage declined.
3 What do you think the trend will look like in five years' time
Maybe, the trend of starting a business will decline.
Graduates may find new ways to realize their dream.
What can we infer from the title of the passage
Business blossoms
Someone may find chances of business from flowers.
Reading
Read the passage and find out what decision Zhang Yue made to develop her career.
Zhang Yue decided to return to her home town and start a business growing roses.
Match the main idea with its corresponding paragraph.
Paragraph 1 A. Zhang's mixed feelings for her peers who also dream of success and independence
Paragraph 2 B. Zhang realised her home town was an ideal place for growing roses.
Paragraph 3 C. The challenges of starting businesses faced by young persons
Paragraph 4 D. Zhang's previous experience of asking for investment
Paragraph 5 E. The biggest challenge at the initial phase and the current situation of Zhang's company
Paragraph 6 F. Zhang's advice for young entrepreneurs
Paragraph 7 G. Zhang carefully nursed rose fields.
Paragraph 8 H. The reasons why Zhang Yue returned to her home town and grew roses
D
G
B
H
C
E
A
F
We usually can get the main purpose of a passage by joining the first and last paragraphs together.
Choose the main purpose of the passage and give your reasons.
1 To introduce the main reasons why young people choose to start their own businesses.
2 To analyse the pros and cons of young people starting their own businesses.
3 To encourage all young people to start their own businesses after graduation.
4 To help young people think more realistically before starting their own businesses.
5 To teach young people the correct procedures for starting their own businesses.
Choose the main purpose of the passage and give your reasons.
Organise information from the passage and complete the interview notes.
Read the interview points.
Locate the points in the passage.
Decide the right words to fill in the blanks.
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1 ___________ of Rose Valley Co., Ltd
Date 26 April
chairwoman
General situation of the company
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics 2 ____________ _____________________________________________.
was willing to
purchase the product and help with its distribution
Reasons for starting a business in her home town
3 ___________________ for growing roses.
Experiencing the freedom of 4 __________________.
5 ___________________________________________.
An ideal place
being her own boss
Giving something back to her home town
Challenges
Getting investment.
6 _______________________________.
Persuading people to work for her
Advice for young entrepreneurs
You need a good idea, hard work, 7 ______________, 8 ______________________, access to capital, and
9 ___________________________________.
10 _____________________.
Know your own limits and those of the people you work with.
determination
a sound business plan
good management and negotiating skills
Don't be too ambitious
Fill in the blanks in the chart according to the passage.
conditions
freedom
advice
purchase
distribution
believe
determination
ambitious
limits
1. Zhang Yue succeeded in business because she was a lucky girl.
2. Zhang Yue felt nervous when she did her presentation in the television studio.
3. The roses are delicate because there are a lot of birds that catch worms in the fields.
4. “It takes a village to raise a child” means it's not easy to develop a university student in such a small village.
5. Zhang Yue had to learn how to grow plants all over again after she set up her business.
6. Zhang Yue pays all her fellow workers a decent bonus every year.
F
T
F
F
F
T
Choose the best answers.
1. Which is true about Zhang Yue according to the passage
A. She had expected to take up flower business before she ran a company.
B. She has dreamed of starting business since childhood.
C. She only used her own money to start her business.
D. She never thought she would end up growing roses in her home town.
2. Which words can best describe Zhang Yue
A. Diligent and experienced.
B. Passionate and devoted.
C. Potential and doubtful.
D. Hard-working and careless.
3. What’s Zhang Yue’s biggest difficulty at the beginning
A. Lacking money.
B. Being refused by others.
C. Lacking the labor force.
D. Not knowing how to plant flowers.
4. Why did Zhang Yue choose to go back to her home town to grow roses
A. She could have more time to take care of her parents.
B. She could employ workers easily at a low cost.
C. She wanted to make contributions to her home town.
D. She wanted to enjoy the fresh air in the countryside.
Act out the interview based on the interview notes.
1 What do you think has contributed to Zhang Yue's success
We can find information from Zhang Yue's advice for others.
2 What other difficulties do you think young people encounter when starting their own businesses
3 Have you ever thought about starting your own business Give your reasons.
4 How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
feature story a newspaper or magazine article or report of a person, event, an aspect of a major event, or the like, often having a personal slant and written in an individual style.
characteristics of a feature story:
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject .
A feature story uses quotes throughout the body to give the subject voice.
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject .
A feature story uses quotes throughout the body to give the subject voice.
Read the following feature story and find out the characteristics of a feature story in this report.
Business Blossoms采用特写式导入法，通过描写Zhang Yue回忆参加节目时的紧张心情引出文章主人公，在第二段中交代Zhang Yue目前的工作状态，成功引起读者的阅读兴趣，然后作者才将故事的前因后果娓娓道来。
在介绍Zhang Yue为什么选择种玫瑰花作为自己创业的方向后，通过第五段首句She is not the only young person to have been bitten by the start-up bug将文章的视线从Zhang Yue身上转移到了创业的广大青年身上，这是文章中的第一次由点及面的转换。
“点面结合”写作手法在Business Blossoms中的应用
TEXTUAL KNOWLEDGE
第五段末提到所有创业的青年在通往成功的路上都要面对很多挑战，第六段话锋一转，通过第二句However, like any entrepreneur who was just starting out, she still had a lot to learn将读者的关注点集中到了Zhang Yue的身上，实现了由面向点的转换。
第七段首句再次引出创业的青年群体，借助Zhang Yue之口，向创业的年轻人提出了建议，文章再一次由点扩大到面。
这种“点面结合”的写作手法，不仅丰富了文章的内容，还在“点”与“面”的相互转换中使学生加深了对单元主题的认知。
Choose the right item and complete the summary.
manage, reject, limit, Asia, input, initial
Zhang Yue is a young entrepreneur. After graduating, Zhang decided to return to her home town and grow roses. All over the world, more and more young entrepreneurs present their ideas in the hope of getting investment and advice. However, the majority meet with 1. __________ and a few, like Zhang, are lucky enough to get investment and the all-important 2. __________ and support from more experienced business people.
rejection
input
Summary
manage, reject, limit, Asia, input, initial
Zhang Yue's biggest challenge was to persuade people to work for her at the 3. ___________ phase. A major Asian manufacturer of cosmetics was willing to purchase her product and help with its distribution after the TV show. Now her product is one of the best in 4. __________. For young entrepreneurs, Zhang Yue offered some advice: A good idea, hard work and determination are not enough. A sound business plan, access to capital, and good 5. ___________ and negotiating skills are what really matter. Most of all, don't be too ambitious. Young entrepreneurs should know their own 6. __________ and those of people who they are working with.
initial
Asia
management
limits
1. Use the new words and expressions to write about the work you want to do in the future in 60 words;
2. Read the reading material and learn more about starting business.
Homework