UNIT 4 Everyday economics
阅读理解
A
（2025·广西模拟）Seasonality is a big part of business. For some industries， seasonal patterns are a defining feature. Agriculture is one obvious example； tourism another. Western toymakers notch up a huge proportion of their annual sales during Christmas. Construction is harder during cold weather， when that industry employs fewer people.
Firms less obviously tied to the seasons can still be deeply affected by them， as a recent review by Ian Hohm of the University of British Columbia makes clear. An analysis of social-media posts on the Internet found that dieting-related posts peak in the spring， as the season of body dysmorphia （变形） approaches.
Even when overall demand doesn’t vary greatly between the seasons， preferences change. Beef-eaters buy roasts in the slow-cooking winter season and plump for steaks during the summer months. Starbucks is among those firms that make seasonality a marketing event. The pumpkin-spiced latte is a reliable sign that autumn is on its way， along with falling leaves.
Seasonality also leaves a less obvious imprint （印记） inside organisations. This week， with so many bosses stuck on a mountain for the World Economic Forum’s annual meeting in Davos， productive employees can get on with some work and lazy ones can relax. School holidays offer an obvious form of seasonality， when employees without children are upset that they are covering for colleagues on holiday， and colleagues on holiday are upset that they have children.
Pay decisions are seasonal events， too. The time when employees find out their salary rises and bonuses sets off disappointment and happiness in all workplaces. In some， they are more like tsunamis. The actual date on which bonuses are paid matters too — once the money is safely put in the bank， people are more likely to move jobs.
There are other forms of corporate seasonality. While there isn’t much research on the impact of seasonality within firms， it’s certain that they have their own annual rhythms.
1.Why do people focus on dieting in spring posts according to the analysis？（ ）
A.They want to take time to get refreshed in spring.
B.They fear the summer heat will ruin their health.
C.They fear summer will reveal their body shapes.
D.They suffer a lack of proper food during winter.
2.What does the underlined phrase “plump for” in Paragraph 3 mean？（ ）
A.Throw away. B.Decide on.
C.Rule out. D.Turn up.
3.What troubles childless employees during school holidays？ （ ）
A.Being unable to relax in the absence of the boss.
B.Staying in step with the change of the seasons.
C.Accompanying the children of their colleagues.
D.Sharing the work of the employees with children.
4.What can be a suitable title for the text？ （ ）
A.Companies Have Their Own Seasonal Rhythms
B.School Holidays Have an Effect on Companies
C.Corporate Seasonality Has a Vast Social Effect
D.Employees Must Watch Beyond the Seasons
B
（2025·怀化二模）Be honest： How often does your social media scrolling lead to shopping？ And how many of those things that TikTok made you buy did you actually need？ Enter de-influencing， the TikTok trend flipping （颠覆） influencing on its head — and aiming to save our bank balances in the process.
De-influencing is the TikTok trend with hundreds of millions of views that’s challenging the hype （炒作） around so-called popular products by telling you what you shouldn’t buy， instead of what you should. It’s a response to a few different things， including a general feeling of overconsumption （you don’t need more stuff just because TikTok says you do） and the cost of living crisis.
It sounds progressive， but once you scratch the surface， there isn’t a huge difference between influencing and de-influencing. “De-influencing is a bit of a false product，” says Kendall. “It’s still influence but it’s telling people what not to buy.”While TikTokers may be warning consumers away from expensive or well-known products， some continue to influence by telling consumers what they should buy instead. For example， buying a heated roller set on Amazon over the Dyson Airwrap — this is still suggesting products with sweeping promises.
Ironically speaking， de-influencing is a good strategy for influencers and brands. Rising living costs mean consumers are less likely to spend a huge amount of money on big-ticket items， which means the influencers promoting them are less likely to generate income. Turning to promoting cheaper products plays into the so-called “Lipstick Effect”， where people treat themselves to little luxuries， instead of addictions， during times of economic uncertainty.
What is different about de-influencing is encouraging consumers to take a moment to think about whether they need a product and whether it’s right for them versus whether they’re simply being influenced because it’s new， popular， or exciting. This is part of a bigger movement in beauty. “There is also the reduction of regimens， the ingredient diet， the skin minimalism， and the stripping back of excess linked to sustainability and over-consumption，” says Kendall. “This is a positive approach to marketing.”
5.Why does the author use the questions at the beginning of Paragraph 1？（ ）
A.To introduce a topic. B.To highlight an opinion.
C.To illustrate an argument. D.To predict an ending.
6.As for de-influencing， which would the author agree with？（ ）
A.It’s telling people what to buy to challenge the hype.
B.It is a bit of a true product influencing people.
C.It responds to a general feeling of overconsumption.
D.It’s an unwise strategy for influencers and brands.
7.What does de-influencing encourage consumers to do？（ ）
A.Get what is popular. B.Purchase a novel product.
C.Increase consumption in beauty. D.Buy only what is needed.
8.Which of the following is a suitable title for the text？（ ）
A.De-influencing： The Trend Killing Influencer Marketing
B.Brands are all Scared of the De-influencing Trend
C.De-influencing Pushes the Shift to Overconsumption
D.De-influencing： The Trend Putting Truthfulness First
UNIT 4 Everyday economics
语篇解读：本文是一篇说明文。文章主要介绍了季节性是商业的重要组成部分，对于一些行业来说，季节性是其重要标志。
1.C 推理判断题。根据第二段中的An analysis of social-media ... body dysmorphia（变形） approaches.可知，人们在春天的帖子中关注节食是因为他们担心夏天会暴露自己的体型。
2.B 词义猜测题。根据画线词所在句可知，人们倾向于在冬季购买烤肉，与此对比，人们在夏季选择购买牛排。由此可猜测，画线短语与decide on意思相同。
3.D 细节理解题。根据第四段中的School holidays offer ... that they have children.可知，在学校放假期间，没有孩子的员工因为要分担有孩子员工的工作而烦恼。
4.C 标题归纳题。通读全文可知，文章主要介绍了季节性是商业的一个重要组成部分。对于一些行业来说，季节性是其重要标志。因此，C项（公司的季节性具有巨大的社会影响）为文章最佳标题。
语篇解读：本文是一篇说明文。文章探讨了社交媒体上“去影响”这种新趋势如何挑战过度消费，以及它如何影响消费者的购买行为和品牌营销策略。
5.A 推理判断题。根据第一段内容可推知，作者通过提问的方式引入了“去影响”这一话题。
6.C 推理判断题。根据第三段中Kendall说的话可知，作者认为“去影响”本质上仍然是影响，只是告诉人们不要购买某些产品。由此推知，作者认为去影响是对过度消费普遍感觉的回应。
7.D 推理判断题。根据第五段第一句可知，“去影响”鼓励消费者思考他们是否真的需要某个产品，而不是仅仅因为产品是新的、流行的或令人兴奋的而受到影响。由此推知，它鼓励消费者只购买所需的东西。
8.D 标题归纳题。根据全文内容尤其是文章最后一句话可知，文章讨论了“去影响”趋势如何通过提供真实的产品信息来挑战过度消费，以及这种趋势如何被看作是一种积极的市场营销策略。 因此，D项为文章最佳标题。
3 / 3Part Ⅰ 一维重点突破
Mary is the consultant of the company.Since her （hire） by the company， the company， which once went into debt， has grown rapidly.Under her guidance， the company achieved the staff’s potential.In addition， it has abandoned the conventional production process， adopted international cutting-edge technology， and （produce） superior cosmetics， which are deeply loved by customers and distributed all over the world.The company’s （finance） situation continues to improve， and workers’ wages and （bonus） are also rising. 微技能热身 1.①处考查非谓语动词，应填 。 2.②处考查动词的时态，应填 。 3.③处应填 。 4.④处与wages并列，应填 。
consultant n. 顾问
【练通】 单句语法填空
①I am living in a nice house with a successful career as an educational （consult）.
【写美】 微写作
②当遇到生词时，你在查阅词典之前可以先向同学们请教其含义。 （建议信）
When meeting a new word， you can .
【归纳】
consult v. 咨询；请教；商量，磋商；查阅
consult sb about sth 向某人请教/咨询某事
consult with sb 与某人商量/磋商
consult a doctor 向医生求诊
consult/refer to a dictionary 查词典
【佳句】 You’d better not consult/refer to a dictionary every time you come across a new word. （建议信）
你最好不要每次遇到生词就查词典。
potential n.（事物的）潜力，可能性；潜能 adj. 潜在的，可能的
【练通】 单句语法填空
①Carrying different viruses， wildlife can （potential） infect human beings.
②You have the potential （achieve） great success if you overcome the obstacles in your way.
【写美】 微写作
③相信自己，因为只有这样，你才能充分发挥自己的潜力。 （主旨升华）
Believe in yourself， because only in this way can you .
【归纳】
（1）have the potential to do sth 有做某事的潜力
achieve/fulfil/realise one’s （full） potential（充分）发挥某人的潜力
（2）potential danger/conflict 潜在的危险/冲突
（3）potentially adv. 潜在地，可能地
【佳句】 （2023·新课标Ⅰ卷） Therefore， would it be possible for us to choose our partners freely based on our personality and English potential？
因此，我们有可能根据自己的个性和英语能力自由选择搭档吗？
Mary was chairwoman of a cosmetics manufacturing company.She worked very hard. After work， she had a sick mother to attend to. her sorrow， her mother died last week. When everything was OK， she came back to work. However， on the way to work， she suddenly felt dizzy and （fall） to the ground. She was taken to hospital instantly. The doctor examined her （careful） and told her not to work at the expense of her health. What is in no doubt is that she should take exercise in her spare time. 微技能热身 1.①处考查固定短语，应填 。 2.②处考查动词的时态，应填 。 3.③处修饰动词examined，应填 。
expense n. 费用，花费
【练通】 单句语法填空
①We are bound to cut down on our daily （expense）.
②We promise that if it should break down within the first year， we would repair it our expense.
【写美】 微写作
③我们不应该以牺牲环境为代价来追求经济发展。 （倡议书）
We should not pursue economic development .
【归纳】
on expenses 报销
at sb’s expense 由某人付费
at the expense of 以损害/牺牲……为代价
at great/huge expense 花费大笔费用
spare no expense in doing sth 不惜成本做某事
【佳句】 When it comes to raising their children， the parents spare no expense in providing the best education.（演讲稿）
谈到抚养孩子，父母不惜一切代价提供最好的教育。
句型公式：What ...is that ...
【教材原句】 Nonetheless， what is in no doubt is that the sharing economy is increasingly relevant to our daily lives as well as to the global economy.
尽管如此，共享经济无疑正在与我们的日常生活以及全球经济产生越来越密切的联系。
【写美】 微写作
①首先，我想说的是，这次比赛的目的是激励我们学生更加重视体育锻炼。 （发言稿）
the purpose of this race is to inspire us students to pay more attention to physical exercise.
②最让我失望的是，一些同学没有遵守承诺来协助学校的志愿者活动。 （告知信）
some classmates didn’t keep their promise to help with the school volunteer activity.
【归纳】
What I want to stress is that ...我想强调的是……
What disappointed/pleased me most was that ... 最令我失望的/高兴的是……
What is known to us is that ... 众所周知……
【佳句】 What is known to us is that technology has revolutionized the way we live and work in many ways.（演讲稿）
众所周知，技术在许多方面彻底改变了我们生活和工作的方式。
Part Ⅱ 二维微点练全
维度一 阅读词汇清障——一词多义/熟词生义
1.blank
A.n.空白处，空格 B.adj.无表情的，木然的
C.adj.空白的
（1）The teacher asked us to write down our answers to the questions on the blanks of the test paper.
（2）（2022·新高考Ⅱ卷） As a result， these writers never get in the habit of crossing out chunks （大块） of their draft and writing revisions in the blank space.
（3）I had a few blank faces and blank eyes when I was delivering a speech.
2.词义猜测
（1）Despite the mild discomfort， she continued to work on her project without any distractions.
（2）If you are not satisfied with your purchase，we will give you a full refund.
（3）As a new hire，no job should be too small for you， but you should always seek to stretch yourself.
维度二 写作词汇夯实——词形转换/动词形式变化/固定搭配
Ⅰ.单句语法填空
1.（2023·全国乙卷） What’s more， indoor plants are easy to look after and are not very （expense）.
2.（2022·新高考Ⅰ卷） There are now 700 elderly people looking after hens in 20 care homes in the North East， and the charity has been given （finance） support to roll it out countrywide.
3.At present， the world has about 6，800 languages whose （distribute） is hugely uneven.
4.With a （sorrow） sigh， she folded the letter and put it away.
5.Some students don’t want to live and study their parents’ supervision.
6.As the other city， I sincerely invite you to my hometown.
Ⅱ.补全句子
1.Nothing （会干扰我们的友谊）， of course. （人际交往）
2. （通常情况下）， we are likely to make mistakes when we learn English. （发言稿）
3.She was prepared to （承担这份工作）， with all its associated risks.
4.She （开始当老师） after graduation from college.
Part Ⅲ 三维写作提能
告知信——移动支付
假如你是李华，你的美国朋友 Jenny 正在做关于移动支付的调查。请你给她写一封邮件，介绍移动支付的基本情况，内容包括：
1.移动支付的现状及优点；
2.你的看法。
参考词汇：二维码 QR code
第一步 练单句——词句优美，吸引眼球
1.移动支付是一种处于政府监管下的安全、便捷的支付方式。（supervision）
2.移动支付在中国有很大的潜力。（potential）
3.我们中的大多数人都习惯于通过扫描二维码支付我们购买的任何东西。（purchase）
4.随着移动支付的广泛使用，我们几乎不需要携带钱包或现金，从而也不必担心收到假钞或数零钱。（thereby）
5.例如，如果我想去商场买一些化妆品，我只需要带上手机，把钱包留在家里。（cosmetics，purse）
6.我认为移动支付优于传统支付。（superior，conventional）
7.它极大地改变了中国人的生活。
第二步 组语篇——文从字顺，赏心悦目
Dear Jenny，
Hearing that you are conducting a survey on mobile payment， I’m writing to provide some relevant information.
Hopefully， my mail can be helpful to you.
Yours faithfully，
Li Hua
厚积薄发，下笔有神
拟人就是把事物人格化，赋予事物人的特征。这种修辞手法读起来使人感觉特别的形象生动，富有情趣。我们常把自然现象、含蓄抽象的概念和动物拟人化。
亮词 情感描写：blank， dizzy， sorrow， frustration
品质描写：enterprising， entrepreneurial
美句 ①The early bird catches the worm. （比喻） ②The place where this happens is a valley， a world away from any television studio. （对比） ③To succeed in business， you need more than a good idea， hard work and determination.What really matters is a sound business plan， access to capital， and good management and negotiating skills. （主旨升华）
修辞手法之“拟人”
词汇 美句
词块 give a shout大叫一声 kiss one’s cheeks 亲吻某人的脸颊 swallow sb up吞没某人 sing a beautiful song 唱一首美妙的歌曲 touch my face gently 轻抚我的脸庞 ①Sometimes the sun smiles， the wind whispers， and the leaves dance in the wind.有时候太阳微笑，风儿低语，树叶在风中翩翩起舞。 ②Stars winked at me in a darkening sky. 星星在黑暗的天空中向我眨眼。 ③The frogs are giving a concert — mixed chorus. 青蛙在开音乐会——混声合唱。 ④Anger choked my words.愤怒使我说不出话来。 ⑤Smiles took hold of him.他笑容满面。
情境导语 我坐在舒适的扶手椅上，喝着热茶，享受着夜晚的宁静……
第一步 完成句子
1.挂钟懒洋洋地滴答滴答地响着，声音那么大，好像我的时间很充裕。
The clock on the wall ， as if I had enough time to spare.
2.窗户咯咯作响，外边不停地刮着风，像在低声耳语。
Outside the rattling windows there was .
3.月亮在云层中玩起了捉迷藏，房间里忽明忽暗，不时出现奇光。
The room grew ， and wondrous light again， as the moon through the clouds.
第二步 连句成文
UNIT 4 Everyday economics
【考点·多维突破】
Part Ⅰ
考点新语境（一）
[微技能热身] 1.being hired 2.produced 3.financial
4.bonuses
1.①consultant ②consult your classmates about its meaning before consulting/referring to a dictionary
2.①potentially ②to achieve
③achieve/fulfill/realise your full potential
考点新语境（二）
[微技能热身] 1.To 2.fell 3.carefully
3.①expenses ②at ③at the expense of the environment
4.①What I want to say first is that
②What disappointed me most was that
Part Ⅱ
维度一
1.（1）A （2）C （3）B
2.（1）adj.轻微的 （2）n.购买的东西 （3）n.新员工
维度二
Ⅰ.1.expensive 2.financial 3.distribution 4.sorrowful
5.under 6.to
Ⅱ.1.will interfere with our friendship
2.As is often the case
3.take on the job
4.started out as a teacher
Part Ⅲ
应用文写作增分练
第一步
1.Mobile payment is a safe and convenient way of payment under the supervision of the government.
2.Mobile payment has great potential in China.
3.Most of us are used to paying for whatever we purchase by scanning QR codes.
4.With the widespread use of mobile payment， hardly do we need to carry a wallet or cash， thereby never worrying about getting a fake note or counting change.
5.For example， if I want to go to the mall to buy some cosmetics， I just need to take my phone with me and leave my purse at home.
6.I think mobile payment is superior to conventional payment.
7.It has dramatically changed Chinese people’s lives.
第二步
Dear Jenny，
Hearing that you are conducting a survey on mobile payment， I’m writing to provide some relevant information.
Mobile payment is a safe and convenient way of payment under the supervision of the government.It has great potential in China.
Most of us are used to paying for whatever we purchase by scanning QR codes.With the widespread use of mobile payment， hardly do we need to carry a wallet or cash， thereby never worrying about getting a fake note or counting change.For example， if I want to go to the mall to buy some cosmetics， I just need to take my phone with me and leave my purse at home.
I think mobile payment is superior to conventional payment.It has dramatically changed Chinese people’s lives.
Hopefully， my mail can be helpful to you.
Yours faithfully，
Li Hua
读后续写微技能
第一步
1.ticked loudly and lazily
2.a restless whispering wind
3. light and dark； played hide-and-seek
第二步
The clock on the wall ticked loudly and lazily， as if I had enough time to spare. Outside the rattling windows there was a restless whispering wind. Besides， the room grew light and dark， and wondrous light again， as the moon played hide-and-seek through the clouds.(共89张PPT)
UNIT 4 Everyday economics
高中总复习·英语 (外研版)
01
晨背
积累沉淀
02
基础
夯实过关
03
考点
多维突破
Part Ⅰ 一维重点突破
Part Ⅱ 二维微点练全
Part Ⅲ 三维写作提能
04
技能
锤炼提升
1
晨背·积累沉淀
高效用时，积少成多
写作词汇运用
词块记忆
1. directly interfere 直接介入
2. exceed 42 hours a week一周超过42小时
3. hire a car 租用一辆汽车
4. to her sorrow 使她伤心的是
5. thereby reduce the risk 由此减少危险
6. ①distribution of the food 食品的分发
②the geographical distribution of the climate
该气候的地域分布情况
7. ①stare at me with a blank expression on her face 她一脸茫然
地盯着我
②face a blank wall 面对一堵空白的墙
语境记忆
8. potential n.（事物的）潜力，可能性 adj.潜在的，可能的
As a teacher， I try my best to encourage my students to realise their full
potential.
作为老师，我尽力鼓励我的学生们发挥他们的最大潜力。 （演
讲稿）
9. purchase v.购买 n.购买；购买的物品
He asked again， “Why didn’t you ask your parents to purchase it？”
他又问：“你为什么不让你父母买呢？” （语言描写）
阅读词汇明义
快速一览
1. bug n.突然的兴趣，迷恋
2. phase n.阶段，时期
3. cosmetics n.化妆品，美容品
4. entrepreneurial adj.创业的，具有创业精神的
5. equator n.赤道
6. estate n.庄园
7. afloat adj.经济上周转得开的；不欠债的
8. rational adj.（想法、决定等）合理的，基于理性的
9. toddler n.学步的儿童，刚学走路的小孩
10. supervision n.监督；管理
教材例句
11. （人教选必四） Tombe’s father，Mukap， a man with a strong
jaw and a wrinkled forehead， led us to his house， a low， round
bamboo hut with no windows， with a door just big enough to get
through， and with grass sticking out of the roof — this shows it is a
man’s house. n.额，前额
12. （译林选必四） Just like the “starfish boy”， you may even
inspire people around you to do the same， which is an added bonus. n.
奖金；红利
13. （北师大选必三） Finally， they worry that some organisations may
abuse the technology for unethical purposes. n.滥用
派生词汇识记
1. input n.投入（物）→output n.产量；输出
2. manufacturer n.制造商；制造公司，制造厂→manufacture v.生产；
制造
3. distribution n.（商品的）分销，经销→distribute v.分发→distributor
n.经销商；分销商→distributive adj.经销的；分销的
4. consultant n.顾问→consult v.咨询；商量；查阅
5. conventional adj.传统的，常规的→convention n.习俗；常规；惯例
6. discriminate v.不公正地区别对待，歧视→discrimination n.歧视
7. superior adj.质量上乘的，优质的→superiority n.优越（性）；优势
8. subjective adj.主观的→objective adj.客观的
9. financial adj.财政的，金融的；财务的→finance n.财政，金融
10. automatically adv.自动地→automatic adj.自动的
11. frustration n.懊丧，懊恼，沮丧→frustrate v.挫败→frustrated adj.
失意的→frustrating adj.使人沮丧的
第一组
1. as to 至于，关于
2. row upon row 一排又一排地
3. start out 启程，动身
4. make ends meet 使收支仅能相抵
5. go into debt 陷入债务之中，负债
6. response to 对……的回应
7. at rock-bottom prices 以最低价格
8. rent out 出租（房屋、房间、土地等）
9. at the expense of 以损害……为代价
第二组
10. be subject to 易受……影响，可能会受……影响
11. take a deep breath 深呼吸
12. grow wild （植物）自发生长，野生
13. meet with rejection 遭到拒绝
14. at the initial phase 在初始阶段
15. designer clothes 名牌服装
16. a win-win situation 双赢的局面
17. individual preferences 个人喜好
18. as is often the case 情况常常如此；这是常有的事
1. 句式：独立主格结构
原句： They stared back， their blank faces giving no clue as to what
they would say next.
他们面无表情地凝视着她，让人根本看不出他们接下来会说什么。
2. 句式：强调句
原句： It was only after graduating from university overseas and returning
to visit her parents that Zhang realised the potential.
直到她结束海外留学生活，回国看望父母时，张悦才意识到这里
的潜力。
3. 句式：What ...is that ...
原句： Nonetheless， what is in no doubt is that the sharing economy is
increasingly relevant to our daily lives as well as to the global economy.
尽管如此，共享经济无疑正在与我们的日常生活以及全球经济产生越
来越密切的联系。
Good morning， everyone！ I’m glad to tell you about the changes
in my hometown in the past decade.
In the past， my hometown was a small and underdeveloped place
with limited potential.However， in recent years， many enterprising
individuals have emerged， overcoming various obstacles to start their
own businesses.This has led to a phase of rapid development in my
hometown.
One notable change is the establishment of a cosmetics
manufacturer， which has greatly boosted the local economy.Consumers
can now purchase high-quality cosmetics at reasonable prices， thanks to
the improved distribution system.Many consultants have also been hired
to provide conventional and superior business advice.
Overall， these changes have exceeded our expectations and have
positively impacted our lives.We hope that this trend will continue in the
future.Thank you for your listening.
2
基础·夯实过关
默写查验，巧学活用
（一）分类识记单词——用时少·功效快
阅读单词知意
请在没有记牢的单词前的方框内画“√”，以便下次着重记忆。
□1.chairwoman n.女主席；女会长
□2.sunrise n.日出（时分）；黎明；拂晓
□3.bug n.突然的兴趣，迷恋
□4.enterprising adj.有创业精神的；有事业心的；有进取心的
□5.phase n.阶段，时期
□6.cosmetics n.化妆品，美容品
□7.entrepreneurial adj. 创业的，具有创业精神的
□8.equator n.赤道
□9.estate n. 庄园
□10.calorie n.卡（路里）
□11.freshman n.（高中或大学的）一年级学生
□12.afloat adj.经济上周转得开的；不欠债的
□13.rational adj.（想法、决定等）合理的，基于理性的
□14.toddler n.学步的儿童，刚学走路的小孩
□15.supervision n.监督；管理
□16.theft n. 偷窃，偷盗
□17.purse n. （女式）钱包
□18.forehead n.额，前额
□19.bonus n.奖金；红利
□20.abuse n.滥用
核心单词练通
1. v.超过，超出
2. v.（短期的）租用，租借
3. n.令人悲伤的事，不幸
4. adj.头晕目眩的
5. adv.因此，由此
6. n.（事物的）潜力，可能性 adj. 潜在的，可能的
7. It is the mutual trust and unconditional love that motivated us to
overcome the （障碍） and embrace the beauty of life.
exceed
hire
sorrow
dizzy
thereby
potential
obstacles
8. That day my mother picked me up early from day care because we were
going to a store to （购买） some Christmas items.
9. She gave the officer a （无表情的） stare and shrugged her
shoulders.
10. I wish everyone would stop （干涉） and just leave
me alone.
purchase
blank
interfering
拓展单词用活
1. n.投入（物）→ n.产量；输出
2. n.制造商；制造公司，制造厂→
v.生产；制造
3. n.（商品的）分销，经销→ v.分发
→ n.经销商；分销商→ adj.经销的；分
销的
4. adj.质量上乘的，优质的→ n.优越
（性）；优势
input
output
manufacturer
manufacture
distribution
distribute
distributor
distributive
superior
superiority
5. adj.不浓烈的，淡的→ adv.轻微地
6. adj.主观的→ adj.客观的
7. adj.财政的，金融的；财务的→ n.财政；
金融
8. adv.自动地→ adj.自动的
9. n.懊丧，懊恼，沮丧→ v.挫败
→ adj.失意的→ adj.使人沮丧的
10. n.费用，花费→ adj.昂贵的
mild
mildly
subjective
objective
financial
finance
automatically
automatic
frustration
frustrate
frustrated
frustrating
expense
expensive
11. Throughout her life， she is committed to getting rid of
racial （discriminate）.
12. You can your health about your problems
and I think a personal diet plan will be made after with
him.（consult）
13. I got first prize with my teacher me.I will work harder in
return for his patient .（guide）
14. Eager to break away from ，some teenagers hate
solving problems with methods.（convention）
15. The purpose of education not only is the of
knowledge， but also means useful skills.
（accumulate）
discrimination
consult
consultant
consultation
guiding
guidance
conventions
conventional
accumulation
accumulating
（二）集中识记短语——不枯燥·求实效
先 写 对
第 一 组 1. 至于，关于
2. 与……截然不同，有天壤之别
3. 这是常有的事
4. 启程，动身
5. 使收支仅能相抵
6. 妨碍，阻止
as to
a world away from
as is often the case
start out
make ends meet
interfere with
再 用 准
1.She never allows her personal feelings to her work.
2. the accommodation arrangements， I’d like to know
whether we will stay in dormitories or hotels.
3. ， the roads are crowded with cars and buses during the rush hour.
4.Being out of work and having two children，they found it impossible
to .
interfere with
As to
As is often the case
make ends meet
先 写 对
第 二 组 1. 陷入债务之中，负债
2. 对……的回应
3. 以最低价格
4. 出租（房屋、房间、土地等）
5. 以损害……为代价
go into debt
response to
at rock-bottom prices
rent out
at the expense of
再 用 准
1.The biggest laugh of the night was a his first joke.
2.This is the very best offer we can make for you， which is considered indeed.
3.The factory was closed because it .
4.There is a growing tendency that young girls are desperate to become slim their health.
response to
at rock- bottom prices
went into debt
at the expense of
（三）仿写活用句式——造佳句·表达高
句型公式 句式仿写
1.句型公式：独立主格结构 教材原句：They stared
back， their blank faces
giving no clue as to what they
would say next. 1.我大喊着，眼睛因极度兴奋而闪闪发
光。 （情感描写）
I shouted，
.
my eyes sparkling with
extreme excitement
句型公式 句式仿写
2.句型公式：强调句 教材原句：It was only after
graduating from university
overseas and returning to visit
her parents that Zhang
realised the potential. 2.直到母亲把一切都告诉杰克，他才明
白母亲为什么生他的气。
It was
Jack understood why
she was angry with him.
not until his mother told him
everything that
3
考点·多维突破
精讲精练，突破重难
Part Ⅰ 一维重点突破
Mary is the consultant of the company.Since her （hire） by the company， the company， which once went into debt， has grown rapidly.Under her guidance， the company achieved the staff’s potential.In addition， it has abandoned the conventional production process， adopted international cutting-edge technology， and
（produce） superior cosmetics， which are deeply loved by customers and distributed all over the world.The company’s
（finance） situation continues to improve， and workers’ wages and （bonus） are also rising.
微技能热身
1. ①处考查非谓语动词，应填 。
2. ②处考查动词的时态，应填 。
3. ③处应填 。
4. ④处与wages并列，应填 。
being hired
produced
financial
bonuses
consultant n. 顾问
【练通】 单句语法填空
①I am living in a nice house with a successful career as an
educational （consult）.
consultant
【写美】 微写作
②当遇到生词时，你在查阅词典之前可以先向同学们请教其含义。
（建议信）
When meeting a new word， you can
.
consult your classmates about its
meaning before consulting/ referring to a dictionary
【归纳】
consult v. 咨询；请教；商量，磋商；查阅
consult sb about sth 向某人请教/咨询某事
consult with sb 与某人商量/磋商
consult a doctor 向医生求诊
consult/refer to a dictionary 查词典
【佳句】 You’d better not consult/refer to a dictionary every time you
come across a new word. （建议信）
你最好不要每次遇到生词就查词典。
potential n.（事物的）潜力，可能性；潜能 adj. 潜在的，可能的
【练通】 单句语法填空
①Carrying different viruses， wildlife can （potential）
infect human beings.
②You have the potential （achieve） great success if you
overcome the obstacles in your way.
potentially
to achieve
【写美】 微写作
③相信自己，因为只有这样，你才能充分发挥自己的潜力。 （主旨
升华）
Believe in yourself， because only in this way can
you .
achieve/fulfill/realise your full potential
【归纳】
（1）have the potential to do sth 有做某事的潜力
achieve/fulfil/realise one’s （full） potential（充分）发挥某人的潜力
（2）potential danger/conflict 潜在的危险/冲突
（3）potentially adv. 潜在地，可能地
【佳句】 （2023·新课标Ⅰ卷） Therefore， would it be possible for us
to choose our partners freely based on our personality and English
potential？因此，我们有可能根据自己的个性和英语能力自由选择搭
档吗？
Mary was chairwoman of a cosmetics manufacturing company.She worked very hard. After work， she had a sick mother to attend to. her sorrow， her mother died last week. When everything was OK， she came back to work. However， on the way to work， she suddenly felt dizzy and （fall） to the ground. She was taken to hospital instantly. The doctor examined her （careful） and told her not to work at the expense of her health. What is in no doubt is that she should take exercise in her spare time.
微技能热身
1. ①处考查固定短语，应填 。
2. ②处考查动词的时态，应填 。
3. ③处修饰动词examined，应填 。
To
fell
carefully
expense n. 费用，花费
【练通】 单句语法填空
①We are bound to cut down on our daily （expense）.
②We promise that if it should break down within the first year， we
would repair it our expense.
expenses
at
【写美】 微写作
③我们不应该以牺牲环境为代价来追求经济发展。 （倡议书）
We should not pursue economic development
.
at the expense of the
environment
【归纳】
on expenses 报销
at sb’s expense 由某人付费
at the expense of 以损害/牺牲……为代价
at great/huge expense 花费大笔费用
spare no expense in doing sth 不惜成本做某事
【佳句】 When it comes to raising their children， the parents spare no
expense in providing the best education. （演讲稿）
谈到抚养孩子，父母不惜一切代价提供最好的教育。
句型公式：What ...is that ...
【教材原句】 Nonetheless， what is in no doubt is that the sharing
economy is increasingly relevant to our daily lives as well as to the global
economy.
尽管如此，共享经济无疑正在与我们的日常生活以及全球经济产生越
来越密切的联系。
【写美】 微写作
①首先，我想说的是，这次比赛的目的是激励我们学生更加重视体育
锻炼。 （发言稿）
the purpose of this race is to inspire us
students to pay more attention to physical exercise.
②最让我失望的是，一些同学没有遵守承诺来协助学校的志愿者活
动。 （告知信）
some classmates didn’t keep
their promise to help with the school volunteer activity.
What I want to say first is that
What disappointed me most was that
【归纳】
What I want to stress is that ...我想强调的是……
What disappointed/pleased me most was that ...
最令我失望的/高兴的是……
What is known to us is that ... 众所周知……
【佳句】 What is known to us is that technology has revolutionized the
way we live and work in many ways. （演讲稿）
众所周知，技术在许多方面彻底改变了我们生活和工作的方式。
Part Ⅱ 二维微点练全
维度一 阅读词汇清障——一词多义/熟词生义
1. blank
A. n.空白处，空格 B. adj.无表情的，木然的 C. adj.空白的
（1）The teacher asked us to write down our answers to the questions on
the blanks of the test paper.
A
（2）（2022·新高考Ⅱ卷） As a result， these writers never get in the
habit of crossing out chunks （大块） of their draft and writing revisions
in the blank space.
（3）I had a few blank faces and blank eyes when I was delivering a
speech.
C
B
2. 词义猜测
（1）Despite the mild discomfort， she continued to work on her project
without any distractions.
（2）If you are not satisfied with your purchase，we will give you a full
refund.
（3）As a new hire，no job should be too small for you， but you should
always seek to stretch yourself.
adj.轻微的
n.购买的东西
n.新员工
维度二 写作词汇夯实——词形转换/动词形式变化/固定搭配
Ⅰ.单句语法填空
1. （2023·全国乙卷） What’s more， indoor plants are easy to look
after and are not very （expense）.
2. （2022·新高考Ⅰ卷） There are now 700 elderly people looking after
hens in 20 care homes in the North East， and the charity has been
given （finance） support to roll it out countrywide.
3. At present， the world has about 6，800 languages
whose （distribute） is hugely uneven.
expensive
financial
distribution
4. With a （sorrow） sigh， she folded the letter and put it
away.
5. Some students don’t want to live and study their parents’
supervision.
6. As the other city， I sincerely invite you to my hometown.
sorrowful
under
to
Ⅱ.补全句子
1. Nothing （会干扰我们的友
谊）， of course. （人际交往）
2. （通常情况下）， we are likely to make
mistakes when we learn English. （发言稿）
3. She was prepared to （承担这份工作）， with all
its associated risks.
4. She （开始当老师） after graduation from
college.
will interfere with our friendship
As is often the case
take on the job
started out as a teacher
Part Ⅲ 三维写作提能
告知信——移动支付
假如你是李华，你的美国朋友 Jenny 正在做关于移动支付的调
查。请你给她写一封邮件，介绍移动支付的基本情况，内容包括：
1. 移动支付的现状及优点；
2. 你的看法。
参考词汇：二维码 QR code
1. 移动支付是一种处于政府监管下的安全、便捷的支付方式。
（supervision）
2. 移动支付在中国有很大的潜力。（potential）
Mobile payment is a safe and convenient way of payment under the
supervision of the government.
Mobile payment has great potential in China.
第一步 练单句——词句优美，吸引眼球
3. 我们中的大多数人都习惯于通过扫描二维码支付我们购买的任何东
西。（purchase）
4. 随着移动支付的广泛使用，我们几乎不需要携带钱包或现金，从而
也不必担心收到假钞或数零钱。（thereby）
Most of us are used to paying for whatever we purchase by scanning QR
codes.
With the widespread use of mobile payment， hardly do we need to carry
a wallet or cash， thereby never worrying about getting a fake note or
counting change.
5. 例如，如果我想去商场买一些化妆品，我只需要带上手机，把钱包
留在家里。（cosmetics，purse）
6. 我认为移动支付优于传统支付。（superior，conventional）
7. 它极大地改变了中国人的生活。
For example， if I want to go to the mall to buy some cosmetics， I just
need to take my phone with me and leave my purse at home.
I think mobile payment is superior to conventional payment.
It has dramatically changed Chinese people’s lives.
第二步 组语篇——文从字顺，赏心悦目
Dear Jenny，
Hearing that you are conducting a survey on mobile payment， I’m
writing to provide some relevant information.
Mobile payment is a safe and convenient way of payment under the
supervision of the government.It has great potential in China.
Hopefully， my mail can be helpful to you.
Yours faithfully，
Li Hua
Most of us are used to paying for whatever we purchase by
scanning QR codes.With the widespread use of mobile payment， hardly
do we need to carry a wallet or cash， thereby never worrying about
getting a fake note or counting change.For example， if I want to go to
the mall to buy some cosmetics， I just need to take my phone with me
and leave my purse at home.
I think mobile payment is superior to conventional payment.It has
dramatically changed Chinese people’s lives.
厚积薄发，下笔有神
拟人就是把事物人格化，赋予事物人的特征。这种修辞手法读起
来使人感觉特别的形象生动，富有情趣。我们常把自然现象、含蓄抽
象的概念和动物拟人化。
亮 词 情感描写：blank， dizzy， sorrow， frustration
品质描写：enterprising， entrepreneurial
美 句 ①The early bird catches the worm. （比喻）
②The place where this happens is a valley， a world away from any
television studio. （对比）
③To succeed in business， you need more than a good idea， hard
work and determination.What really matters is a sound business plan， access to capital， and good management and negotiating skills. （主旨升华）
修辞手法之“拟人”
词汇
词 块 give a shout大叫一声
kiss one’s cheeks亲吻某人的脸颊
swallow sb up吞没某人
sing a beautiful song 唱一首美妙的歌曲
touch my face gently 轻抚我的脸庞
美句
①Sometimes the sun smiles， the wind whispers， and the leaves dance in the wind.有时候太阳微笑，风儿低语，树叶在风中翩翩起舞。
②Stars winked at me in a darkening sky.
星星在黑暗的天空中向我眨眼。
③The frogs are giving a concert — mixed chorus.
青蛙在开音乐会——混声合唱。
④Anger choked my words.愤怒使我说不出话来。
⑤Smiles took hold of him.他笑容满面。
情境导语 我坐在舒适的扶手椅上，喝着热茶，享受着夜晚的宁静……
第一步 完成句子
1. 挂钟懒洋洋地滴答滴答地响着，声音那么大，好像我的时间很
充裕。
The clock on the wall ， as if I had enough
time to spare.
2. 窗户咯咯作响，外边不停地刮着风，像在低声耳语。
Outside the rattling windows there was .
ticked loudly and lazily
a restless whispering wind
3. 月亮在云层中玩起了捉迷藏，房间里忽明忽暗，不时出现奇光。
The room grew ， and wondrous light again， as the
moon through the clouds.
light and dark
played hide-and-seek
第二步 连句成文
The clock on the wall ticked loudly and lazily， as if I had enough
time to spare. Outside the rattling windows there was a restless whispering
wind. Besides， the room grew light and dark， and wondrous light
again， as the moon played hide-and-seek through the clouds.
4
技能·锤炼提升
统筹组合，全面训练
阅读理解
A
（2025·广西模拟）Seasonality is a big part of business. For some
industries， seasonal patterns are a defining feature. Agriculture is one
obvious example； tourism another. Western toymakers notch up a huge
proportion of their annual sales during Christmas. Construction is harder
during cold weather， when that industry employs fewer people.
Firms less obviously tied to the seasons can still be deeply affected by
them， as a recent review by Ian Hohm of the University of British
Columbia makes clear. An analysis of social-media posts on the Internet
found that dieting-related posts peak in the spring， as the season of body
dysmorphia （变形） approaches.
Even when overall demand doesn’t vary greatly between the
seasons， preferences change. Beef-eaters buy roasts in the slow-cooking
winter season and plump for steaks during the summer months. Starbucks
is among those firms that make seasonality a marketing event. The
pumpkin-spiced latte is a reliable sign that autumn is on its way， along
with falling leaves.
Seasonality also leaves a less obvious imprint （印记） inside
organisations. This week， with so many bosses stuck on a mountain for
the World Economic Forum’s annual meeting in Davos， productive
employees can get on with some work and lazy ones can relax. School
holidays offer an obvious form of seasonality， when employees without
children are upset that they are covering for colleagues on holiday， and
colleagues on holiday are upset that they have children.
Pay decisions are seasonal events， too. The time when employees
find out their salary rises and bonuses sets off disappointment and
happiness in all workplaces. In some， they are more like tsunamis. The
actual date on which bonuses are paid matters too — once the money is
safely put in the bank， people are more likely to move jobs.
There are other forms of corporate seasonality. While there isn’t
much research on the impact of seasonality within firms， it’s certain
that they have their own annual rhythms.
语篇解读：本文是一篇说明文。文章主要介绍了季节性是商业的重
要组成部分，对于一些行业来说，季节性是其重要标志。
语篇解读：本文是一篇说明文。文章主要介绍了季节性是商业的重
要组成部分，对于一些行业来说，季节性是其重要标志。
1. Why do people focus on dieting in spring posts according to the
analysis？（ ）
A. They want to take time to get refreshed in spring.
B. They fear the summer heat will ruin their health.
C. They fear summer will reveal their body shapes.
D. They suffer a lack of proper food during winter.
解析： 推理判断题。根据第二段中的An analysis of social-
media ... body dysmorphia（变形） approaches.可知，人们在春天的
帖子中关注节食是因为他们担心夏天会暴露自己的体型。
√
2. What does the underlined phrase “plump for” in Paragraph 3 mean？
（ ）
A. Throw away. B. Decide on.
C. Rule out. D. Turn up.
解析： 词义猜测题。根据画线词所在句可知，人们倾向于在冬季
购买烤肉，与此对比，人们在夏季选择购买牛排。由此可猜测，画线
短语与decide on意思相同。
√
3. What troubles childless employees during school holidays？ （ ）
A. Being unable to relax in the absence of the boss.
B. Staying in step with the change of the seasons.
C. Accompanying the children of their colleagues.
D. Sharing the work of the employees with children.
解析： 细节理解题。根据第四段中的School holidays offer ... that
they have children.可知，在学校放假期间，没有孩子的员工因为要分
担有孩子员工的工作而烦恼。
√
4. What can be a suitable title for the text？ （ ）
A. Companies Have Their Own Seasonal Rhythms
B. School Holidays Have an Effect on Companies
C. Corporate Seasonality Has a Vast Social Effect
D. Employees Must Watch Beyond the Seasons
解析： 标题归纳题。通读全文可知，文章主要介绍了季节性是商
业的一个重要组成部分。对于一些行业来说，季节性是其重要标志。
因此，C项（公司的季节性具有巨大的社会影响）为文章最佳标题。
√
B
（2025·怀化二模）Be honest： How often does your social media
scrolling lead to shopping？ And how many of those things that TikTok
made you buy did you actually need？ Enter de-influencing， the TikTok
trend flipping （颠覆） influencing on its head — and aiming to save our
bank balances in the process.
De-influencing is the TikTok trend with hundreds of millions of views
that’s challenging the hype （炒作） around so-called popular products
by telling you what you shouldn’t buy， instead of what you should.
It’s a response to a few different things， including a general feeling of
overconsumption （you don’t need more stuff just because TikTok says
you do） and the cost of living crisis.
It sounds progressive， but once you scratch the surface， there
isn’t a huge difference between influencing and de-influencing. “De-
influencing is a bit of a false product，” says Kendall. “It’s still
influence but it’s telling people what not to buy.”While TikTokers may
be warning consumers away from expensive or well-known products，
some continue to influence by telling consumers what they should buy
instead. For example， buying a heated roller set on Amazon over the
Dyson Airwrap — this is still suggesting products with sweeping
promises.
Ironically speaking， de-influencing is a good strategy for influencers
and brands. Rising living costs mean consumers are less likely to spend a
huge amount of money on big-ticket items， which means the influencers
promoting them are less likely to generate income. Turning to promoting
cheaper products plays into the so-called “Lipstick Effect”， where
people treat themselves to little luxuries， instead of addictions， during
times of economic uncertainty.
What is different about de-influencing is encouraging consumers to
take a moment to think about whether they need a product and whether
it’s right for them versus whether they’re simply being influenced
because it’s new， popular， or exciting. This is part of a bigger
movement in beauty. “There is also the reduction of regimens， the
ingredient diet， the skin minimalism， and the stripping back of excess
linked to sustainability and over-consumption，” says Kendall. “This is
a positive approach to marketing.”
语篇解读：本文是一篇说明文。文章探讨了社交媒体上“去影响”
这种新趋势如何挑战过度消费，以及它如何影响消费者的购买行为
和品牌营销策略。
语篇解读：本文是一篇说明文。文章探讨了社交媒体上“去影响”
这种新趋势如何挑战过度消费，以及它如何影响消费者的购买行为
和品牌营销策略。
5. Why does the author use the questions at the beginning of Paragraph
1？（ ）
A. To introduce a topic.
B. To highlight an opinion.
C. To illustrate an argument.
D. To predict an ending.
解析： 推理判断题。根据第一段内容可推知，作者通过提问的方
式引入了“去影响”这一话题。
√
6. As for de-influencing， which would the author agree with？（ ）
A. It’s telling people what to buy to challenge the hype.
B. It is a bit of a true product influencing people.
C. It responds to a general feeling of overconsumption.
D. It’s an unwise strategy for influencers and brands.
解析： 推理判断题。根据第三段中Kendall说的话可知，作者认为
“去影响”本质上仍然是影响，只是告诉人们不要购买某些产品。由
此推知，作者认为去影响是对过度消费普遍感觉的回应。
√
7. What does de-influencing encourage consumers to do？（ ）
A. Get what is popular.
B. Purchase a novel product.
C. Increase consumption in beauty.
D. Buy only what is needed.
解析： 推理判断题。根据第五段第一句可知，“去影响”鼓励消
费者思考他们是否真的需要某个产品，而不是仅仅因为产品是新的、
流行的或令人兴奋的而受到影响。由此推知，它鼓励消费者只购买所
需的东西。
√
8. Which of the following is a suitable title for the text？（ ）
A. De-influencing： The Trend Killing Influencer Marketing
B. Brands are all Scared of the De-influencing Trend
C. De-influencing Pushes the Shift to Overconsumption
D. De-influencing： The Trend Putting Truthfulness First
解析： 标题归纳题。根据全文内容尤其是文章最后一句话可知，
文章讨论了“去影响”趋势如何通过提供真实的产品信息来挑战过度
消费，以及这种趋势如何被看作是一种积极的市场营销策略。 因此，
D项为文章最佳标题。
√
演示完毕 感谢观看 !
