江苏省苏州市吴中区东山中学牛津译林版高中英语必修四课件：Unit 1 Advertising Reading 1 (共15张PPT)
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| 名称 | 江苏省苏州市吴中区东山中学牛津译林版高中英语必修四课件：Unit 1 Advertising Reading 1 (共15张PPT) |  | |
| 格式 | zip | ||
| 文件大小 | 948.9KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2016-06-28 12:04:07 | ||
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课件15张PPT。Reading
Unit1AdvertisingAdvertisements Lead-in: Water protection Sales of Coco Colalearn
more
about
adsBrainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesReading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectWords-matching1. persuade
2. welfare
3. skilful
4. cure
5. mental
6. trick
7. motto
8. intelligence
a the ability to learn, understand
and think about sth.
b. good at doing sth., especially sth. that
needs ability or training
c. the general health, happiness and safety of a person or a group
d. make an illness or problem go away
e. a short sentence or phrase that tells the aims and beliefs of a person or a group
f. related to the thoughts and the mind
g. sth. done to fool someone else, or as a joke
h. make someone do sth. by giving them good reasons
hcdfea Before reading bgFast-reading1 What do advertisements persuade people to do?
2 What does PSAs stand for?
3 What do PSAs aim to do?To buy a product or service or believe in an idea.Public service advertisements.They aim to teach us and help us lead better lives.Main idea of each paragraphPara.1
Para.2
Para.3
Para.4
Para.5Brief introduction of adsWhat is an ad?Untrue claims about productsPublic service adsConclusion Detailed Reading1. Most people are not aware of how many ads are around them.
2. Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads can give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA. Further Readingnot always not only PSAsWhat’s the similarities and difference between commercial advertisements and public service advertisements? Post-reading (Consolidation) similarities billboards, newspapers, magazines, the Internet, radio, televisionuse attractive and original images and creative languagedifferencesto promote a product or serviceto educate peoplechargedfree of chargenoyes①②①②③④commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio, TV…, images, language
Homework:1. Finish the article on Page 95.
2. List the difficult language points on your notebook.
3. Retell the article about advertisement .
Unit1AdvertisingAdvertisements Lead-in: Water protection Sales of Coco Colalearn
more
about
adsBrainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesReading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectWords-matching1. persuade
2. welfare
3. skilful
4. cure
5. mental
6. trick
7. motto
8. intelligence
a the ability to learn, understand
and think about sth.
b. good at doing sth., especially sth. that
needs ability or training
c. the general health, happiness and safety of a person or a group
d. make an illness or problem go away
e. a short sentence or phrase that tells the aims and beliefs of a person or a group
f. related to the thoughts and the mind
g. sth. done to fool someone else, or as a joke
h. make someone do sth. by giving them good reasons
hcdfea Before reading bgFast-reading1 What do advertisements persuade people to do?
2 What does PSAs stand for?
3 What do PSAs aim to do?To buy a product or service or believe in an idea.Public service advertisements.They aim to teach us and help us lead better lives.Main idea of each paragraphPara.1
Para.2
Para.3
Para.4
Para.5Brief introduction of adsWhat is an ad?Untrue claims about productsPublic service adsConclusion Detailed Reading1. Most people are not aware of how many ads are around them.
2. Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads can give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA. Further Readingnot always not only PSAsWhat’s the similarities and difference between commercial advertisements and public service advertisements? Post-reading (Consolidation) similarities billboards, newspapers, magazines, the Internet, radio, televisionuse attractive and original images and creative languagedifferencesto promote a product or serviceto educate peoplechargedfree of chargenoyes①②①②③④commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio, TV…, images, language
Homework:1. Finish the article on Page 95.
2. List the difficult language points on your notebook.
3. Retell the article about advertisement .