UNIT 6 THE MEDIA Part 4 LESSON 3 THE ADVERTISING GAME分层练习（含解析）

UNIT 6　THE MEDIA
Part 4　LESSON 3 THE ADVERTISING GAME
基础过关练
Ⅰ.单词拼写
1.Do you need lots of power packed into a small hearing aid with a 　　　　(预算) friendly price
2.Black pepper 　　　　(起源) in Asia but has become a key part of European cuisine.
3.Banks, companies, and government　　　　(机构) use secret codes for doing business, especially when information is sent by a computer.
4.She tried hard and finally found a company to 　　　　(赞助) her through college.
Ⅱ.选词填空
consist of;go through;stand out;make a contribution to
1.I will also try my best to 　　　　　　 society.
2.It also makes sure that important words 　　　　　　.
3.I couldn't have 　　　　　　 that tough period without your generous help.
4.But using machine learning and artificial intelligence, some scientists propose that human diets 　　　　　　 at least 26,000 biochemicals.
Ⅲ.单句语法填空
1.What first attracted me　　　　　 her was her incredible experience of life.
2.If I had seen the　　　　　(advertise) in time, I would have applied for the job.
3.We encourage students to fully participate　　　　　 the running of the college.
4.Bicycles allow(给予) people the　　　　　(free) that cars just can't provide.
5.As I had studied literature at university, I found it quite difficult to secure a　　　　　(suit) job in big companies.
6.Only by keeping down costs will the company maintain its 　　　　　 (compete) advantage over the others.
Ⅳ.单元语法专练
题型(一)
1.He is used to　　　　　(drink) a bottle of milk after he gets up.
2.The pen is used　　　　　(write) with.
3.The branches would　　　　　(cut) off to make the tree grow healthily.
题型(二)
1.当他们把妈妈的早餐端来时,妈妈会多么高兴和骄傲。
How pleased and proud 　　　　 　　　　 　　　　 when they brought her breakfast.(读后续写—心理描写)
2.老人过去常常在海滩上遛狗,但是现在他出不去了。
The old man 　　　　 　　　　 　　　　 his dog on the beach but now he can't go out.(读后续写—人物描写)
Ⅴ.完成句子
1.它不是最重要的,不是每个人都需要准备考试。(部分否定)
It's not the most important, and 　　　　 　　　　 needs to prepare for the test.
2.两个女孩挽着胳膊沿着街道走。
The two girls　　　　 　　　　 as they walked along the street.(读后续写—动作描写)
3.技术创新与良好的营销相结合将促进这些产品的销售。(combine)
Technological innovations,　　　　 　　　　 good marketing, will promote the sales of these products.
能力提升练
Ⅰ.课文语法填空
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Generally speaking, there are two main　1　(type) of ads, which are commercial ads and public service ads respectively. Commercial ads are paid for 　2　(advertise) a product or service, and the features of the public service ads are as followings: Firstly, they often run free 　3　 charge; secondly, they are meant to educate people about health, 　4　(safe), or any other problem that 　5　(have) an effect on public welfare; thirdly, don't play tricks on people; lastly, they aim at 　6　(teach) and benefiting people, helping us lead better lives. Of course, we should also pay attention when 　7　(see) ads. For one thing, be aware of the skilful methods 　8　 are used in ads to try and sell 　9　(we) things. For another, avoid falling for 　10　 tricks some advertisements play.　
1.　　　　　　 2.　　　　　　 3.　　　　　　 4.　　　　　　 5.　　　　　　
6.　　　　　　 7.　　　　　　 8.　　　　　　 9.　　　　　　 10.　　　　　　
Ⅱ.语法填空
Advertising has become part of modern life. From the ancient advertisements 　1　(paint) on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the media have developed hand in hand. As media channels 　2　(grow) in number and type, so have advertisements.
If an advertisement is placed on a popular website　3　 on TV at peak times, a huge number of people will know about the product or service. A successful advertisement will also create a desire to buy, thus 　4　(boost) business.
Based on the psychology behind creating a desire to buy, advertisers have developed ways to persuade people　5　 purchasing their products or services. A common technique is to create a 　6　(memory) slogan. Another one is to link their company or product to a “brand ambassador”—a famous actor, a sports star, or even a fictional character.
Some advertisements are not so obvious: product　7　(place) is typically used in films with huge box-office success and TV shows with the high ratings.
In the future, advertising will be even more about understanding individual customers and sending them advertisements that　8　(tailor) to specific needs. Not only will this make them feel more valued and enable them to see 　9　 they are most interested in, but it will also help companies target their customers 　10　 (efficient) to have a positive effect on sales.
1.　　　　　　 2.　　　　　　 3.　　　　　　 4.　　　　　　 5.　　　　　　
6.　　　　　　 7.　　　　　　 8.　　　　　　 9.　　　　　　 10.　　　　　　
Ⅲ.阅读理解
A
To help you choose an online art class that suits your needs, we have collected the best ones here.
New Masters Academy
As an online learning academy, New Masters Academy offers drawing and painting classes that cover a range of topics and experience levels. Courses range from art theory to drawing, painting and digital art. Even better Classes are tailored to people of every skill level. The monthly membership fee is about $39.
Proko
Proko is an online art education platform that was created by artist Stan Prokopenko. Advanced drawing courses include Anatomy of the Human Body, Figure Drawing Fundamentals, Portrait Drawing Fundamentals, and Art of Caricature. These courses are priced at $59 to $187 each, or students can purchase a three-course bundle for $421. There are also hundreds of videos on the Proko website, which you can access for nothing.
The Ceramic School
The Ceramic School is an online learning platform centering on ceramics(陶艺). Courses and workshops are about $39 each and cover topics like wheel throwing for beginners and more advanced lessons like carving a double-walled container. Membership is also available for $29 month-to-month, $290 for annual membership, or $597 for lifetime membership.
ICP
Founded in 1974,the International Center of Photography(ICP) is an institution aimed at promoting photography through exhibitions, education and programming. Online students can choose from over 100 courses. The cost of an online course is $50 per month.
1.What is special about New Masters Academy
A.It gives a discount to all beginners.
B.It is suitable for advanced learners.
C.It offers courses according to your level.
D.It helps you learn remarkable skills.
2.Which of the following provides free online videos
A.New Masters Academy.　　　B.ICP.
C.The Ceramic School.　　　D.Proko.
3.How much should you pay if you sign up for a half-year course at ICP
A.$39.　　　B.$300.
C.$290.　　　D.$50.
B
What is a book nowadays in a world of diverse Kindles and iPads Traditional publishers are traveling a long and confusing road into the digital future. Here's the conventional wisdom about publishing: People expect e-books to be cheaper than physical books, and that drives down prices. But the story isn't so simple. For one thing, digital publishers have the same problem that traditional publishers do: piracy(盗版行为).
It turns out, though, that some publishers are doing pretty well despite the piracy problem. “We've had an amazing year,” says Sourcebooks President Dominique Raccah. “Last year was the best year in the company's history. This year we beat that, which I didn't think was even possible.” Raccah adds that her company is doing well because of digital publishing.
It turns out there are some huge advantages—at least for publishers. A big one: The price of an e-book isn't as fixed as physical books. Ten years ago, a publisher would have sent out its books to the bookstore with the price stamped on the cover. After that, it was done—the publisher couldn't put a book on sale to sell more copies.
“The exciting thing about digital books is that we precisely get to test and price them differently,” Raccah says. That was what American publisher Little, Brown and Company did with Robert Dallek's book An Unfinished Life: John F. Kennedy. In the middle of November, Little, Brown and Company dropped the price from $9.99 to $2.99 for 24 hours. “That sparks sales; it gets people talking about it,” says Terry Adams, a publisher with Little, Brown and Company.
If you read the new e-book 40 Years of Queen, you will find it full of links. Links to iTunes, where you can purchase the music you've been reading about. That's another huge advantage of e-books: Publishers can sell you things inside your book.
There's still one big problem putting pressure on publishers. “We actually don't have a good tradition of giving e-books,” says Raccah. Despite all the advances in reading technology, physical books are still the best Christmas presents.
4.How does Raccah feel about her company's achievement this year
A.It's really disappointing.　　　B.It's less than satisfactory.
C.It's just what she predicted.　　　D.It's far beyond her expectations.
5.Why does the author mention publishing 10 years ago
A.To stress it had its own advantage.　　　
B.To show its marketing was not flexible.
C.To complain about the changing prices of books.　　　
D.To indicate the unpopularity of physical books.
6.What do we know about An Unfinished Life: John F. Kennedy
A.It was written by John F. Kennedy.　　　
B.It caused disagreements among buyers.
C.It was sold at a huge discount for one day.　　　
D.It was sold at a different price every week.
7.What can you do while reading the new e-book 40 Years of Queen
A.Buy items mentioned in the book.　　　
B.Find links to other relevant books.
C.Get some background information.　　　
D.Listen to music in the book for free.
答案与分层梯度式解析
UNIT 6　THE MEDIA
Part 4　LESSON 3 THE ADVERTISING GAME
基础过关练
Ⅰ.1.budget　2.originated　3.agencies 　4.sponsor
Ⅱ.1.make a contribution to　2.stand out　3.gone through　4.consist of
Ⅲ.1.to　考查固定搭配。attract sb. to...意为“引起某人对……的好感”,为固定搭配。故填to。句意:她首先吸引我的是她的不可思议的生活经历。
2.advertisement　考查名词。根据设空处前面的定冠词the可知此处应用名词。advertisement意为“广告”,符合语境。故填advertisement。句意:如果我及时看到广告,我就申请这份工作了。
3.in　考查介词。participate in意为“参加,参与”,符合语境。故填in。句意:我们鼓励学生全面参与学院的运作。
4.freedom　考查名词。根据设空处前面的定冠词the可知此处应用名词。故填freedom。句意:自行车给予人们汽车所不能提供的自由。
5.suitable　考查形容词。根据设空处前面的冠词a和设空处后面的名词job可知此处应用形容词。故填suitable。
6.competitive　考查形容词。设空处后面是名词advantage,所以用形容词作定语修饰名词。故填competitive。句意:只有抑制成本,这家公司才能保持其与其他公司相比的竞争优势。
Ⅳ.题型(一)
1.drinking　句意:他习惯起床后喝一瓶牛奶。be used to doing sth.习惯做某事,故填drinking。
2.to write　句意:钢笔是用来写字的。be used to do sth.被用来做某事,故填to write。
3.be cut　句意:为了让树健康生长,树枝会被砍掉。would是情态动词,其后用动词原形,主语branches与cut off之间为被动关系,所以用被动语态。故填be cut。
题型(二)　1.Mother would be　2.used to walk
Ⅴ.1.not everyone　2.linked arms　3.combined with
能力提升练
Ⅰ.1.types　考查名词复数。根据前面的基数词two可知,此处用名词复数。故填types。
2.to advertise　考查不定式。根据语境可知,此处用动词不定式表示目的。故填to advertise。
易错归因　
　　此处易错填advertising。注意are paid for是pay for的被动形式,Commercial ads是其宾语,所以不能误以为for后缺宾语而用advertise的动名词形式advertising。
3.of　考查固定搭配。free of charge意为“免费”,为固定搭配。故填of。
4.safety　考查名词。设空处与名词health并列,都作介词about的宾语,应用名词。故填safety。
5.has　考查主谓一致。分析句子结构可知,that引导定语从句并在从句中作主语,定语从句中谓语动词的单复数由先行词any other problem决定,所以用单数。故填has。
6.teaching　考查动名词。aim at doing sth.意为“力求做某事”。故填teaching。
7.seeing　考查现在分词。分析句子结构可知,此处为“连词+分词”结构作状语,提示词see与其逻辑主语we之间为主动关系,故设空处应用现在分词。故填seeing。
8.which/that　考查关系词。分析句子结构可知,此处为定语从句,从句缺少主语,先行词为methods。故填关系代词which或that。
9.us　考查人称代词。设空处作sell的间接宾语,应用宾格形式。故填us。
10.the　考查冠词。“some advertisements play”为定语从句,修饰先行词tricks,所以这里是特指。故填定冠词the。
Ⅱ.◎语篇解读　本文是一篇说明文。文章介绍了广告的发展和作用等。
1.painted　考查过去分词。分析句子可知,has become是句子谓语,此空应用非谓语动词作后置定语,修饰名词advertisements,paint和被修饰词之间是被动关系,故用过去分词作后置定语,故填painted。
2.have grown　考查时态和主谓一致。主句是固定句型“so+助动词+主语”,表示“……也一样”,结合“so have advertisements”推断此处用现在完成时,从句主语channels是复数形式,故填have grown。
3.or　考查连词。根据语境可知前后是选择关系,故填or。
4.boosting　考查现在分词。分析句子可知,will create是句子的谓语,此处用非谓语动词形式作状语,表示自然而然的结果,所以用现在分词,故填boosting。
5.into　考查介词。persuade sb. into doing sth.表示“劝说某人做某事”,故填into。
6.memorable　考查形容词。设空处修饰名词slogan,应用形容词作定语,根据语境可知此处表示“难忘的”,故填memorable。
7.placement　考查名词。分析句子可知,设空处作主语,应用名词形式,product placement表示“产品软性广告”。故填placement。
8.are tailored　考查动词的时态、语态和主谓一致。分析句子可知,that引导限制性定语从句且在从句中作主语,先行词为advertisements,是复数形式,与tailor之间是被动关系,文章主时态是一般现在时,所以此处应用一般现在时的被动语态,故填are tailored。
9.what　考查宾语从句。分析句子可知,see缺少宾语,此处无提示词,因此推知设空处引导宾语从句,在从句中作介词in的宾语,表示“……的东西”,故填what。
10.more efficiently　考查副词比较级。设空处修饰动词target,应用副词形式,结合“make them feel more valued”可知,此处应用副词比较级形式,故填more efficiently。
【高频词汇】　1.hand in hand密切关联;手拉手
2.desire n.欲望　3.individual adj.个人的　4.efficient adj.效率高的;有能力的　5.have a positive effect on...对……有积极影响
【熟词生义】　target v.针对
【差距词汇】　1.slogan n.标语　2.ambassador n.大使
长难句　
原句　Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales.
分析　本句是not only...but also...连接的并列复合句。“Not only...”在前,构成倒装,see后接what引导的宾语从句。
译文　这不仅会让他们感到更被重视,让他们能看到自己最感兴趣的是什么,而且还会帮助公司更有效地定位他们的客户,从而对销售产生积极的影响。
Ⅲ.A
◎语篇解读　本文是一篇应用文,主要介绍了一些在线艺术课程的情况。
1.C　细节理解题。根据New Masters Academy部分中的倒数第二句“Classes are tailored to people of every skill level.”可知,New Masters Academy的特别之处在于它根据你的水平提供课程。故选C。
2.D　细节理解题。根据Proko部分中的最后一句“There are also hundreds of videos on the Proko website, which you can access for nothing.”可知,Proko提供免费在线视频。故选D。
3.B　细节理解题。根据ICP部分中的最后一句“The cost of an online course is $50 per month.”可知,如果你在ICP报名参加半年的课程,你需要支付50×6=300美元。故选B。
【高频词汇】　1.advanced adj.高级的,高等的;先进的 2.price vt.为……定价 n.价格;代价　3.access v.获取,访问(计算机信息)　4.be aimed at...旨在……
【熟词生义】　cover v.包括
B
◎语篇解读　本文是一篇议论文,主要讨论了电子书与纸质书各自的优势与劣势。
4.D　推理判断题。根据第二段中的“‘Last year was the best year in the company's history. This year we beat that, which I didn't think was even possible.’ Raccah adds that her company is doing well because of digital publishing.”可推知,雷卡的公司的业绩远远超出了她的预期。故选D。
5.B　推理判断题。根据第三段中的“Ten years ago, a publisher would have sent out its books to the bookstore...the publisher couldn't put a book on sale to sell more copies.”可推知,提到10年前的出版情况是为了表明当时的销售方式不够灵活。故选B。
6.C　细节理解题。根据第四段中的第三句“In the middle of November, Little, Brown and Company dropped the price from $9.99 to $2.99 for 24 hours.”可知,An Unfinished Life: John F. Kennedy这本书在11月中旬的某天折扣力度很大。故选C。
7.A　细节理解题。根据关键词e-book 40 Years of Queen定位至第五段,根据“where you can purchase the music you've been reading about...Publishers can sell you things inside your book.”可知,读这本书时,读者可以通过里面的链接买书中提到的一些东西。故选A。
【高频词汇】　1.confusing adj.使人困惑的 2.conventional adj.依照惯例的,遵循习俗的　3.drive down压低,使下跌　4.turn out结果是　5.unfinished adj.未完成的　6.advance n.进步;进展;前进
【熟词生义】　1.stamp v.在……上盖(字样或图案等)
2.cover n.封面
【差距词汇】　spark v.引发;触发
长难句　
原句　This year we beat that, which I didn't think was even possible.
分析　本句是主从复合句。which引导非限制性定语从句,修饰前面整个主句;“I didn't think”是插入语。
译文　今年我们超过了去年(的业绩),我之前甚至认为这是不可能的。
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