UNIT 6 THE MEDIAPart 3 LESSON 2 QUESTIONS ABOUT MEDIA分层练习（含解析）

UNIT 6　THE MEDIA
Part 3　LESSON 2 QUESTIONS ABOUT MEDIA
基础过关练
Ⅰ.单词拼写
1.All you need to do is 　　　　(上传) the files on to your web space.
2.Many companies will a　　　　 on the Internet to attract customers.
3.From seeing the wildlife to 　　　　(见证) sunrises, the whole experience was amazing.
4.In their experiments, the two researchers used a laser light to heat up 　　　　(斑点) on the wings of dozens of butterfly species.
Ⅱ.选词填空
as well as;find out;hear of;take part in;as a result
1.He made a big mistake, and,　　　　　　, lost his job.
2.　　　　　　 some group activities is a good way to strengthen friendships.　
3.We must 　　　　　　when Karl is coming, so we can book a room for him.　
4.You must have 　　　　　　the upcoming Music Festival to be held in our school.　
5.His teaching has made a great difference to my study 　　　　　　 my life.
Ⅲ.单句语法填空
1.The town was cut off from the rest of the world due　　　　　 heavy snow.
2.Two technicians were preparing a　　　　　(record) of last week's programme.
3.The online classroom provides an innovative, relevant and 　　　　　(interact) learning environment.
4.Throughout history,　　　　　(advertise) has been an effective way to promote the trading and selling of goods.
5.Thanks to the program, forest　　　　　(cover) in China had increased from 12 percent in the 1980s to nearly 23 percent in 2021.
6.With a 3D printer, a cook can print　　　　　(complicate) chocolate sculptures and beautiful pieces for decoration on a cake.
7.It's a joyful and stressful time of year in the United States for students and their families as they make decisions about where 　　　　　(attend) college.
8.With all the homework 　　　　　(do), he could enjoy a happy weekend.
Ⅳ.完成句子
1.我们发现很难使改编的故事情节完整和足够吸引人。(一句多译)
①We 　　　　 　　　　 　　　　 　　　　　　　　 　　　　 the adapted plot complete and attractive enough. (it作形式主语)
②We 　　　　 　　　　 　　　　 　　　　 　　　　 the adapted plot complete and attractive enough. (it作形式宾语)
2.詹姆斯被叫去见那个制片人,当场就得到了那份工作。
James was called to see the producer and 　　　　 　　　　 　　　　 　　　　 　　　　 　　　　.
3.Moreover, because the stadium was set up, a wide range of sports events are able to be held. (句式升级,with的复合结构)
→Moreover,　　　　 　　　　 　　　　 　　　　 　　　　, a wide range of sports events are able to be held.
能力提升练
Ⅰ.阅读理解
Sometimes the people least likely to engage with X, Facebook, Instagram, or Zoom are the people who can benefit from it the most.
The “silent generation”, or those born between 1928 and 1945, aren't usually mentioned alongside the likes of X, Facebook, and Instagram. A study this year said that 45 percent of people over 65 use social media sites. Yet, for the majority of seniors, it is more about gathering information than sharing things about themselves.
For example, AARP has pointed out that Facebook's largest function for older folks has been helping them keep in touch with their family, especially their grandchildren. But this doesn't really reflect the digital connectivity(连接) many elders are experiencing.
BJ, a friend who just turned 80, does not own a computer, yet he's one of the 4 out of 10 seniors with a smartphone, which never leaves his side. For him social media is purely social—no grandkids, just people from every stage of his eight decades. It has kept him youthful and connected. He has figured out how to make Facebook and Instagram work for him by asking his younger friends for help when he gets stuck.
Jesse Epstein, who has been teaching in a college for 44 years, moved to Costa Rica with his wife and young child four years ago when he was 70. “I wouldn't be able to live the life I now lead without the assistance of Zoom, Google Classroom, WhatsApp, and Microsoft Teams,” Epstein tells me on the phone, speaking from his home in Tamarindo. “My current students are all masters-level schoolteachers. I use Zoom to observe and evaluate how well they incorporate(包含) these technologies into their lessons live in the classroom. I was surprised by how much more attentive students seemed to be online than they typically were in the classroom receiving the same material.”
He keeps in touch in a very real way with friends he's known for decades. “Networking technologies have supported all my life alternatives and helped me and my family achieve a level of freedom and independence which I didn't think was possible for someone in their mid-seventies,” he adds.
1.Why are the elderly called the “silent generation”
A.They hardly share personal experiences online.　　　
B.They are too shy to deliver a speech in public.
C.They never keep in touch with others online.　　　
D.They are unfortunately speech-impaired.
2.Why does the author take BJ as an example
A.To express good attitudes towards life.　　　
B.To explore possible ways to stay young.
C.To reflect the popularity of Facebook.　　　
D.To show the real social connection.
3.Which is not the benefit of networking technologies according to Jesse Epstein
A.Students are more likely to concentrate on the class.
B.His life choices are backed by online technologies.
C.He can improve his teaching skills and methods.
D.His family members have freedom and independence.
4.What can be a suitable title for the text
A.Social Media Gives the Silent Generation a Voice
B.Social Apps Are Welcomed by People of All Ages
C.Networking Technologies Are a Double-edged Sword
D.The Silent Generation Are Eager for Connectivity
Ⅱ.七选五
School newspapers are considered to be one of the best media of teaching students about diverse problems in society. They generate a sense of achievement in the minds of the students and help students improve their writing, creativity and management skills at a young age. 　1　 So it's important to start a school newspaper.
School newspapers are supposed to be “of the students, by the students and for the students”. The committee of the “little journalists” should include a student with excellent writing and editing skills acting as editor, along with a team of 3 or 4 other writers regularly writing articles. Students outside the committee might also be given a chance to write short stories, poems, jokes, etc. 　2　 This is because it can give a fair chance to all the students.
　3　 To make the contents available to readers, the contents have to be divided into different topics, including news articles on current problems, school news and announcements, activity schedules for sports and quiz competitions, columns for personal contributions, such as jokes, puzzles, paintings and photographs. 　4　 School kids can be asked to write their views about the paper or about any topic that they wish for.
It's common to publish school newspapers every month. The committee may be allowed to select any other duration if it wishes to. 　5　
Now, does starting a school newspaper still seem like a challenge
A.It reflects students' special interests and hobbies.
B.A school newspaper is basically a collection of contents.
C.It would be advisable to elect a new committee annually.
D.They have the art of discovering new talent out of the students.
E.Letters to the editor are also an important part of the newspaper.
F.However, committee members should ensure publishing schedules are followed.
G.But schools may publish their newspapers by putting them up for viewing in classrooms.
1.　　　　　　 2.　　　　　　 3.　　　　　　 4.　　　　　　 5.　　　　　　
Ⅲ.完形填空
Many of the most memorable advertisement campaigns around tend to be funny. Advertisers use this 　1　 to attract customers to their products. Audiences like to be 　2　. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to being 　3　.
The best products to sell using humor tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often　4　, can be represented without providing a lot of facts, and that's where there's room for 　5　. Candy, food, alcohol, 　6　, toys and entertainment-related products have proven to benefit the most from humor in their campaigns.
Another point to consider when using humor in advertising is that whether humor is 　7　 or not is different for different people. A commercial that leaves one person laughing may leave a(n) 　8　 taste in another's mouth. The 　9　 market must always be considered. What's funny in a client presentation may not be funny on an airplane, at a country club or in a hospital.
Humor in advertising tends to improve brand　10　, but does not improve product recalls, message credibility, or buying intentions. 　11　, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions will probably not be　12　. One of the major keys to a successful humorous campaign is 　13　. Once a commercial starts to wear out, there's no way to save it without some variation on the concept. Humorous advertisements are often expensive because they have to be constantly 　14　. Advertisers must remember that while making customers laugh, they have to keep things interesting, because old humor will 　15　 along with their products.
1.A.activity　　　B.memory
C.strategy　　　D.product
2.A.surprised　　　B.entertained
C.inspired　　　D.welcomed
3.A.influenced　　　B.remembered
C.understood　　　D.noticed
4.A.available　　　B.incredible
C.affordable　　　D.memorable
5.A.fun　　　B.wisdom
C.freedom　　　D.humor
6.A.jewelry　　　B.furniture
C.cigarettes　　　D.computers
7.A.influential　　　B.beneficial
C.important　　　D.funny
8.A.bad　　　B.impressive
C.strong　　　D.flavorful
9.A.steady　　　B.target
C.competitive　　　D.weak
10.A.reputation　　　B.recognition
C.image　　　D.quality
11.A.In other words
B.In a word
C.On the other hand
D.On the contrary
12.A.stopped　　　B.created
C.affected　　　D.chosen
13.A.contrast　　　B.honesty
C.variety　　　D.imagination
14.A.changed　　　B.reviewed
C.launched　　　D.criticized
15.A.live　　　B.hide
C.stay　　　D.die
答案与分层梯度式解析
UNIT 6　THE MEDIA
Part 3　LESSON 2 QUESTIONS ABOUT MEDIA
基础过关练
Ⅰ.1.upload　2.advertise　3.witnessing　4.spots
Ⅱ.1.as a result　2.Taking part in　3.find out　4.heard of　5.as well as
Ⅲ.1.to　考查固定搭配。 due to意为“由于,因为”,符合语境。故填to。句意:由于大雪,这个城镇与外界隔绝了。
2.recording　考查名词。设空处作谓语动词were preparing的宾语,且由空前的a和空后的of可知此处用名词。recording意为“录像带”,符合语境。故填recording。句意:两名技术人员正在准备上周节目的录像带。
易错归因　
　　本题易错填record。record作名词时意为“记录,记载;唱片;纪录”,与语境不符。
3.interactive　考查形容词。空后有名词短语learning environment,且由连词and前的形容词innovative和relevant可知此处也用形容词。故填interactive。句意:在线课堂提供了一个创新的、有意义的和互动的学习环境。
4.advertising　考查名词。分析句子成分可知设空处作主语,应用名词。advertising意为“广告业,广告活动”,符合语境。故填advertising。句意:纵观历史,广告活动一直是促进商品交易和销售的有效方式。
5.coverage　考查名词。设空处作主语,应用名词,forest coverage意为“森林覆盖率”。故填coverage。句意:多亏了该计划,中国的森林覆盖率从20世纪80年代的12%上升到了2021年的近23%。
6.complicated　考查形容词。此处用形容词作定语,修饰名词sculptures。故填complicated。句意:有了3D打印机,厨师可以在蛋糕上打印出复杂的巧克力雕塑和漂亮的装饰品。
7.to attend　考查动词不定式。分析句子成分可知,此处为“疑问词+to do”作about的宾语。故填to attend。
8.done　考查过去分词。此处为“with+宾语+宾补”结构,宾语homework和动词do 之间为被动关系,所以用过去分词表示被动。故填done。
Ⅳ.1.①find it is difficult to make　②find it difficult to make　
2.got the job on the spot　
3.with the stadium set up
能力提升练
Ⅰ.◎语篇解读　本文是一篇新闻报道。文章主要介绍社交媒体让老年人不再是“沉默的一代”,而是让他们变得年轻、自由和独立。
1.A　细节理解题。根据第二段可知,老年人之所以被称为“沉默的一代”,是因为他们不在网络上分享自己的事情。故选A。
2.D　推理判断题。根据BJ可定位至第四段,由第二句可知,作者拿BJ做例子是为了说明老年人利用网络进行社交,展示了真实的社交联系。故选D。
3.C　 细节理解题。根据第五段最后一句“I was surprised by how much more attentive students seemed to be online than they typically were in the classroom receiving the same material.”可知A项是网络技术的优势,根据第二句中的“I wouldn't be able to live the life I now lead without the assistance of Zoom, Google Classroom, WhatsApp, and Microsoft Teams”可知B项是网络技术的优势,他的生活选择由网络技术支撑。根据最后一段最后一句中的“helped me and my family achieve a level of freedom and independence”可知D项是网络技术的优势,他的家庭成员拥有自由和独立。文中没有提到提高他自己的教学技巧和方法。故选C。
4.A　主旨大意题。通读全文可推知,这篇文章主要介绍社交媒体让老年人的生活受益,让他们变得年轻、自由和独立,所以A项“社交媒体让沉默的一代发声”最适合作为本文标题。故选A。
【高频词汇】　1.benefit from...从……受益 　2.mention v.提到　3.majority n.大多数　4.function n.功能 5.keep in touch with...与……保持联系　6.reflect v.反映 7.assistance n.帮助　8.observe v.观察
长难句　
原句　I was surprised by how much more attentive students seemed to be online than they typically were in the classroom receiving the same material.
分析　本句为主从复合句。how引导宾语从句,作介词by的宾语,than引导比较状语从句。
译文　我感到惊讶的是,接收一样的材料时学生们在网上似乎比他们通常在课堂上要专心得多。
Ⅱ.◎语篇解读　本文是一篇说明文,介绍了校报的好处和重要性,以及创办校报的方法和注意事项。
1.D　根据上文“School newspapers are considered to be...at a young age.”以及下文“So it's important to start a school newspaper.”可知,上文列举了校报的好处,下文强调了创办校报的重要性,故推测设空处与上文并列,介绍校报的好处。D选项中的“They”指代上文中的“School newspapers”,符合语境。故选D。
2.C　根据上文“The committee of the...poems, jokes, etc.”以及下文“This is because it can give a fair chance to all the students.”可知,上文介绍了委员会的组成和活动,下文则提到了给所有学生公平的机会,故推测本句是在说每年选举新的委员会是明智的。C选项中的“committee”对应上文中的“committee”,符合语境。故选C。
3.B　根据下文“To make the contents available...paintings and photographs.”可知,下文主要介绍了校报的具体内容,而设空处位于段首,概括本段的主旨,B选项符合语境。故选B。
4.E　根据下文“School kids can be asked to write their views about the paper or about any topic that they wish for.”可知,学生可以写出对校报文章或任何主题的看法,故推测设空处是给报纸写信,E选项符合语境。故选E。
5.F　根据上文“It's common to publish school newspapers every month. The committee may be allowed to select any other duration if it wishes to.”可知,本段主要是对校报出版时间的安排的说明,F选项符合语境。故选F。
【高频词汇】　1.creativity n.创造力,独创性　2.include v.包含;把……列为一部分　3.regularly adv.定期地,有规律地　4.be divided into...分成……　5.schedule n.计划(表);时间表
Ⅲ.◎语篇解读　本文是一篇说明文,主要介绍了幽默在广告宣传中的作用以及在广告方面的适用情况。
1.C　考查名词。根据前文“advertisement campaigns”和“funny”的提示可知,利用广告宣传活动的搞笑性吸引顾客是一个策略(strategy)。故选C。
2.B　考查动词。根据前文“funny”的提示可知,广告活动是有趣的,表明观众喜欢被逗乐(entertained)。故选B。
3.A　考查动词。根据常识可知,广告宣传是为了让消费者购买产品或服务,即要让消费者敞开心扉,受到影响(influenced)。故选A。
4.C　考查形容词。根据前文“relatively inexpensive”的提示可知,相对便宜的商品对于消费者来说是可以消费得起的(affordable)。故选C。
5.D　考查名词。根据本段中的“using humor...a lot of facts”及“benefit the most from humor”的提示可知,产品给幽默(humor)留出了空间。故选D。
6.C　考查名词。前文说相对便宜的产品是消费者可以消费得起的,结合空前后的示例可知cigarettes“香烟”是价格较低的,符合消费者无需多思考的特点。故选C。
7.D　考查形容词。根据后文可知,幽默是否有趣取决于场合和对象,因此此处意在表明幽默是否有趣(funny)对不同的人来说是有区别的。故选D。
8.A　考查形容词。此处前后形成对比,根据前文“leaves one person laughing”的提示可知,一个让人笑的广告可能会在另一个人那里变得糟糕(bad)。故选A。
9.B　根据后文“on an airplane, at a country club or in a hospital”的提示可知,这里表示必须总是考虑目标(target)市场。故选B。
10.B　考查名词。根据后文可知,广告中的幽默能提高的是消费者对产品的认识,即品牌认知(recognition)。故选B。
11.A　考查固定短语。分析语境可知,这里与前句之间是递进关系,是对前句的进一步解释,In other words“换句话说”符合逻辑关系。故选A。
12.C　考查动词。前文说消费者可能对产品熟悉且有好感,结合but可知,此处指消费者的购买决定可能不会被影响(affected)。故选C。
13.C　考查名词。根据后文“some variation on the concept”的提示可知,多样性(variety)是一个成功的、幽默的宣传活动的关键要素之一。故选C。
14.A　考查动词。根据前文可知,一个成功的、幽默的宣传活动的关键要素之一是多样性,表明幽默的广告要不断改变(changed)。故选A。
15.D　考查动词。根据上下文可知,旧的幽默会失去效应,并且会随着产品一起消亡(die)。故选D。
【高频词汇】　1.tend to...往往会……　2.pay attention to...注意……　3.humorous adj.幽默的,诙谐的 4.relatively adv.相对地;相当地　5.constantly adv.一直;重复不断地
【差距词汇】　1.affordable adj.负担得起的;支付得起的
2.flavorful(flavourful) adj.美味的
长难句　
原句　Products that are relatively inexpensive, and often affordable, can be represented without providing a lot of facts, and that's where there's room for humor.
分析　本句为并列复合句。第一个that引导定语从句,修饰先行词Products;where引导表语从句。
译文　相对便宜的且通常消费得起的产品可以在不提供大量事实的情况下展示,那就是幽默的空间所在。
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