译林版选择性必修二Unit 1 Part 3 Extended reading, Project, Assessment & Further study分层练习（含解析）
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| 名称 | 译林版选择性必修二Unit 1 Part 3 Extended reading, Project, Assessment & Further study分层练习（含解析） |  | |
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| 版本资源 | 牛津译林版（2019） | ||
| 科目 | 英语 | ||
| 更新时间 | 2025-07-09 18:26:47 | ||
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Part 3 Extended reading, Project,
Assessment & Further study
基础过关练
Ⅰ.单词拼写
1.We would like to extend our sincere appreciation to all of our wonderful (赞助商)for their support and cooperation.
2. (广告) use words and pictures to persuade people into buying a product.
3.The previous success of Chang'e 5 has accumulated experience in this regard, which (使增长) our confidence.
4.If they use up certain daily necessities, Wilson will drive to the nearest store and p what's needed.
5.The shop will give a d of 10% as long as you pay in cash.
Ⅱ.一词多义
A.v.吸收 B.v.理解,掌握 C.v.吸引全部注意力,使专注 D.v.吞并
1.Colourful things can often absorb children easily.
2.Plants absorb carbon dioxide from the air.
3.(2020新高考Ⅰ)In fact, most people only absorb about 20 percent of a speaker's message.
4.Most small shops have been absorbed into big businesses due to the influence of the global financial crisis.
Ⅲ.单句语法填空
1.His life as a (profession) singer started seven years ago.
2.According to security experts, a good trick is to create a (memory)“passphrase” by creating a series of random words.
3.Children are always curious about everything they see and hear.They ask all kinds of questions . To meet their , parents had better answer them in a proper way.(curious)
4.Accused stealing things in the shop,the lady stood there, hanging her head in shame.
5.Public service campaigns have tried a wide range of methods to persuade people (put) down their phones when they are behind the wheel.
6.The amazing thing about the spring is that the colder the temperature gets, the (hot) the spring!
7.The robot was able to present such detailed moves much better than I (imagine).
Ⅳ.完成句子
1.当她听说汤姆已经在那次事故中丧生时,她呆若木鸡地站在那里,然后突然大哭起来。
When she heard that Tom
, she stood rooted to the spot, and then burst out crying.(读后续写—动作描写)
2.If someone throws me a curveball,my friends and I will literally feel angry.(句式升级,倒装)
→If someone throws me a curveball, I will literally feel angry, and
my friends.
3.我从我自己的经历中得出结论:有志者,事竟成。(一句多译)
①I my own experiences that where there is a will,there is a way.(conclusion)
②I my own experiences that where there is a will, there is a way.(conclude)
能力提升练
Ⅰ.课文语法填空
Advertisements, which often use words and pictures to persuade people 1 (buy) a product or service, can be found 2 we go. A 3 (success) advertisement will not only make people aware of a product or service, but also create a desire to buy. Based 4 the psychology, advertisers have developed ways of persuading people into purchasing their products or services. One of the most common techniques is to create memorable 5 (slogan), some of which appeal to our emotions. Another technique 6 (employ) by advertisers is to link their company or product to 7 “brand ambassador”. In addition, some advertisements are not so obvious, in which product 8 (place) is typically used. We take in these marketing messages 9 (appear) in films with huge box-office success and TV shows with high ratings without thinking about them too much.
Now,with the more digital and more personalized advertising, we are very likely to receive special discounts and promotions targeted 10 (specifical) at us.
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
Ⅱ.语法填空
A Chinese video series that has gone viral on social media has sparked heated discussions about the return of Chinese cultural relics from overseas. Titled Escape from the British Museum, the three-episode series tells the story of 1 a Chinese jade teapot, having turned into a woman and escaped from the British Museum, returned to China with the help of a Chinese journalist.
The series, released from August 30 to September 8, 2 (receive) more than 20 million likes on Douyin, by the end of last week.
A Chinese vlogger posted a video online earlier this year depicting her visit to the British Museum, saying that the cultural relics must miss home. A comment under the post suggested that someone should one day make some 3 (video) about cultural relics escaping from the museum. The idea in the comment inspired another two Chinese vloggers 4 (research) the topic and travel to the UK to shoot the video. The story has touched Chinese audience with its theme of homecoming, contributing to calls for the British Museum to return cultural relics taken from China.
The British Museum has long claimed the relics are 5 (well) protected in the British Museum than in their home countries 6 announced on its website that the museum has 7 collection of 23,000 Chinese cultural relics, which is believed to be the largest collection outside of China. However, about 2,000 items from the British Museum collection were reported to be missing, 8 (steal) or damaged last month. The theft 9 (incredible) prompted (促使) massive calls from many countries—including Sudan, Nigeria and Greece—demanding 10 exception the return of their artworks held by the museum.
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
Ⅲ.阅读理解
Portia Kapraun has always seen unwelcome ads on X, usually from major brands pitching (推销) their expensive jewelry or vehicles that she, as a librarian in Indiana, could not afford. Ms. Kapraun was not interested. But she soon saw the ads again. And again. And again. “These feel like low-end ads,” she said. In a shaky advertising market in an uncertain economy, ads that few people want to see suddenly seem to be everywhere.
Advancements in digital advertising technology were meant to improve users' experience. People interested in shoes intend to get ads for sneakers and boots, not repeated pitches promoting good investments. And the technology is supposed to remove misleading or dangerous pitches. But lately, on several platforms, the opposite seems to be happening for a variety of reasons, including a slowdown in the overall digital ad market. As numerous deep-pocketed markets have pulled back, and the softer market has led several digital platforms to lower their ad pricing, opportunities have opened up for less demanding advertisers.
Advertising experts agree that poor-quality ads appear to be increasing greatly. They point to a variety of potential causes: internal troubles at technology companies, weak content moderation (审核), and high-level advertisers seeking other choices. Then, there's the economy: A recent survey of 43 multinational companies representing more than $44 billion in advertising spending found that nearly 30 percent planned to cut back on their marketing spending last year.
Other factors are also contributing to lower advertising quality. Social media advertising, once only practiced by specialists, is now easily available to anyone. Many of them are avoiding targeted ads—the placement intended to reach specific audiences, usually at a higher cost—in favor of a cheaper spray-and-pray (广撒网式的) approach online, hoping to catch the attention of gullible (容易受骗的) or bored shoppers. Major social media platforms are now like “a mall that used to be good”, Corey Richardson, vice president at a multicultural ad company, says. “But now there's no longer a mall there—it's just a place selling anything.”
1.What message does the author want to deliver in Portia Kapraun's story
A.Repeated ads have the strong power of persuasion.
B.Social media users often encounter unwanted ads.
C.Major brands usually prefer social media advertising.
D.An uncertain economy leads to lower levels of consumption.
2.What can be inferred about the underlined phrase “less demanding advertisers” in Paragraph 2
A.They are forced to exit the digital ad market.
B.They have benefited from advertising experts.
C.They work hard to improve their users' experience.
D.They can now advertise at a more affordable price.
3.What is Corey Richardson's attitude to major social media platforms
A.Negative. B.Unclear. C.Favorable. D.Hopeful.
4.Which of the following is a suitable title for the text
A.Where is social media advertising heading
B.What is shaking up the online advertising market
C.Why are you seeing so many bad digital ads now
D.How are targeted ads impacting your purchase decisions
Ⅳ.七选五
How to make a cooking video on TikTok
You may think sharing your cooking videos on TikTok isn't a big deal. 1 We've asked some experts for tips on how to film, edit and post cooking videos on TikTok.
Keep it simple
“Simplicity is key when you are creating food content on TikTok,” says Mackenzie Smith, creator of Grilled Cheese Social. 2 “My Baked Feta Pasta that went viral (走红) earlier this year is a good example of how simple food trends can take over the social landscape,” says Smith.
Show off kitchen skills
3 Film something you do special or share a helpful tip some viewers may not know. Smith, who's partnering the National Mango Board, says she's been starting all her videos for the campaign with a demonstration of the best mango cutting technique.
Film from different angles
If you have two smartphones or cameras, try setting them up on tripods (三脚架) at different angles, so you can edit with a diversity of different shots, both overhead and from another good point.Only have one device No worries. 4
Break the rules
Just like cooking, the rules of TikTok are meant to be broken. So if you want your viewers to keep coming back to your videos, never be afraid of trying creative ideas. 5 Make what you want to make. Who knows what will become a trend, and what was a waste of your time
A.Actually, it isn't as easy as you think.
B.Keep your videos between 30 and 60 seconds.
C.Consider filming your content in natural lighting.
D.Film various parts of your cooking from a few perspectives.
E.That's because the golden rule of social media is to be creative.
F.An approachable recipe is the key to connecting with a larger audience.
G.Before leaping into full-on recipes, consider showing off your cooking skills.
1. 2. 3. 4. 5.
Ⅴ.读后续写
阅读下面材料,根据其内容和所给段落开头语续写两段,使之构成一篇完整的短文。
In November 2022 a girl named Lucy, 6, sent a letter to an organisation in California asking if she could own a unicorn (独角兽). “Dear Madam/Sir, I wonder whether I can have a unicorn in my backyard if I can find one,” Lucy wrote to the organisation. “I'm looking forward to your early reply.”
Soon the organisation answered it with a supportive unicorn license and certificate. The letter Lucy received noted that she must take good care of the unicorn. “It is always meaningful to hear from young people who thoughtfully consider the requirements of providing a loving home for animals,” Mary, director of the organisation, wrote in response to Lucy. “I praise your spirit of being responsible for pets to ask our permission to keep a unicorn in your backyard,” the letter continued.
The organisation in California started Lucy's Magical Unicorn Fund on December 16, 2022. Its aim was to encourage kind people to get a unicorn license of their own while providing money that helps animals in trouble.
“There was so much public support and so many good wishes to Lucy, and we felt people would like a way to praise her love for animals because we received so many letters of support,” Mary wrote in a December 20 email. Mary said that the organisation received “many requirements for unicorn licenses” from people who want to give them as gifts.
“So, it seemed to be a good way for people to personally take part in this activity, while supporting the care of animals at our animal care centers,” Mary wrote about Lucy's Magical Unicorn Fund.
Special unicorn licenses will be sent to those who give away at least $25, according to the organisation's website. The organisation provides care for more than 45,000 animals each year across its seven animal centers.
注意:续写词数应为150个左右。
Before long her action of kindness was posted on social media.
People interested in getting a unicorn license visit the organisation's website.
答案与分层梯度式解析
Unit 1 The mass media
Part 3 Extended reading, Project, Assessment & Further study
基础过关练
Ⅰ.1.sponsors 2.Advertisements 3.boosts 4.purchase
5.discount
Ⅱ.1.C 句意:颜色鲜艳的东西往往容易吸引孩子们。
2.A 句意:植物从空气中吸收二氧化碳。
3.B 句意:事实上,大多数人只理解了演讲者信息的20%左右。
4.D 句意:受全球金融危机的影响,大多数小商店都被并入了大企业。
Ⅲ.1.professional 考查形容词。名词singer前应用形容词修饰,故填professional。
2.memorable 考查形容词。名词passphrase前应用形容词修饰。故填memorable。
3.curiously; curiosity 考查副词和名词。第一个空在句中作状语,修饰动词ask,应用副词,故填curiously;根据第二个空前的their可知,应填名词,表示“好奇心”,故填curiosity。
4.of 考查介词。accuse sb.of (doing) sth.控告/指责某人(做了)某事。故填of。
5.to put 考查不定式。persuade sb. to do sth.意为“说服某人做某事”,故填to put。
6.hotter 考查比较级。此处考查“the+比较级...,the+比较级...”结构,表示“越……就越……”,故填hot的比较级hotter。
7.had imagined 考查时态。主句用一般过去时,比较状语从句中imagine表示的动作发生在主句的动作之前,应用过去完成时,故填had imagined。
Ⅳ.1.had died in the accident 2.so will 3.①drew/reached a conclusion from ②concluded from
能力提升练
Ⅰ.1.to buy 考查不定式。persuade sb. to do sth.说服某人做某事。故填to buy。
2.wherever 考查连词。此处指无论我们去哪里,都能发现广告。wherever意为“无论哪里”。
3.successful 考查形容词。名词advertisement应用形容词修饰。故填successful。
4.on 考查介词。(be) based on基于……。故填on。
5.slogans 考查名词复数。根据本句中的some of which可知,此处应用名词复数。故填slogans。
6.employed 考查过去分词。设空处在句中作后置定语修饰technique,根据空后的by可知employ与technique之间是被动关系,应用过去分词。
7.a 考查冠词。这里指把公司或产品与“品牌大使”联系起来。表示泛指,故填a。
8.placement 考查名词。设空处与product构成名词短语在定语从句中作主语,应用名词placement。product placement意为“产品安插,植入式广告”。
9.appearing 考查现在分词。设空处在句中作后置定语,动词appear与被修饰词these marketing messages之间是主动关系,所以用现在分词。故填appearing。
10.specifically 考查副词。此处修饰过去分词短语targeted at,应用副词。故填specifically。
Ⅱ.◎语篇解读 这是一篇新闻报道。文章主要讲述了一个在社交媒体上走红的中国短剧激起了归还流失海外的文物的呼声。
1.how 考查宾语从句。分析句子可知,设空处引导宾语从句,从句句子成分完整,结合句意可知此处指“一盏中国玉壶如何在一名中国记者的帮助下回到中国”,应用连接副词how引导,故填how。
2.had received 考查时态。根据时间状语“by the end of last week”可知,此处描述在过去某一时间之前就已经完成的动作,应用过去完成时,故填had received。
3.videos 考查名词复数。video是可数名词,由空前的“some”可知应用复数形式,故填videos。
4.to research 考查非谓语动词。inspire sb. to do sth.激励/鼓舞某人做某事,故此处应用动词不定式,故填to research。
5.better 考查副词比较级。根据“than in their home countries”可知,此处应用副词well的比较级形式,故填better。
6.and 考查连词。结合句意可知,“has claimed”和“(has) announced”之间是并列关系,应用连词and连接,故填and。
7.a 考查冠词。a collection of一批,一群,一套,故填a。
8.stolen 考查非谓语动词。动词steal与其逻辑主语items之间是被动关系,故此处应用过去分词,故填stolen。
9.incredibly 考查副词。设空处修饰谓语动词prompted,应用副词形式,故填incredibly。
10.without 考查固定短语。without exception一律,无一例外,故填without。
【高频词汇】 1.discussion n.讨论;详述 2.title v.加标题,定题目 n.标题,名称;称号,头衔 3.turn into变成
4.escape from逃离 5.suggest v.建议,提议;推荐;暗示
6.inspire v.激励,鼓舞;启发思考;使产生 7.contribute to导致;捐献;促成
【熟词生义】 touch v.感动,触动,使同情
【差距词汇】 1.depict v.描写,描述,刻画;描绘
2.without exception一律,无一例外
Ⅲ.◎语篇解读 本文是一篇说明文。文章讲述的是随着数字广告市场的低迷和经济不确定性,用户开始在社交媒体平台上遇到越来越多低质量的广告,这些低质量的广告导致主要的社交媒体平台逐渐变得没有吸引力,只剩下了一些低价的广告商。
1.B 推理判断题。 根据第一段中“Portia Kapraun has...And again. And again.”可知,作者想在Portia Kapraun的故事中传达的信息是社交媒体用户经常会遇到不想要的广告。故选B。
2.D 推理判断题。 根据第二段中“As numerous deep-pocketed markets...lower their ad pricing”可知,由于财力雄厚的广告资本退出市场,很多数字平台降低了广告的定价,要求较低的广告商就获得了机会,即可以以较低的价格做广告,因此可以从“less demanding advertisers”推断出他们现在可以以更实惠的价格做广告,故选D。
3.A 推理判断题。 根据最后一段的最后两句可知,如今的社交媒体平台倾向于以更便宜的在线“广撒网式的”方式投放广告,而非更高成本的定向投放,以此来吸引购物者的注意,因此降低了广告的质量,所以Corey Richardson对主要的社交媒体平台的态度是消极的。故选A。
4.C 主旨大意题。通读全文,尤其是第二段中的“But lately, ...less demanding advertisers.”、第三段中的“Advertising experts agree...seeking other choices.”和第四段中的“Other factors are also contributing to lower advertising quality.”可知,本文主要讲的是随着数字广告市场的低迷和经济不确定性,用户开始在社交媒体平台上遇到越来越多低质量的广告,这些低质量的广告导致主要的社交媒体平台逐渐变得没有吸引力,只剩下了一些低价的广告商。C项适合作为文章标题。故选C。
【高频词汇】 1.afford v.买得起;(有时间)做;承担得起 2.be supposed to do sth. 应该做某事 3.opposite n.对立的人(或物),对立面,反面 adj.相反的 prep.与……相对 4.pricing n.定价,作价,计价 5.contribute to导致,促成 6.in favor of选择……(而不选……);支持
【熟词生义】 investment n.值得买的东西,有用的投资物
【差距词汇】 1.low-end adj.(产品)低档的 2.shaky adj.不大出色的,成问题的;颤抖的;不确切的 3.advancement n.发展,促进,推动;晋升 4.lower v.减少,降低
5.multinational adj.跨国的,涉及多国的
长难句
原句 As numerous deep-pocketed markets have pulled back, and the softer market has led several digital platforms to lower their ad pricing, opportunities have opened up for less demanding advertisers.
分析 该句是一个主从复合句。As引导原因状语从句,由and连接的两个并列分句构成。
译文 由于众多财力雄厚的市场经营者退出,以及市场疲软导致数家数字平台降低广告定价,机会为要求较低的广告商敞开了大门。
Ⅳ.◎语篇解读 本文是一篇说明文。文章主要介绍了如何在TikTok上制作烹饪视频。
1.A 上一句“You may think sharing your cooking videos on TikTok isn't a big deal.”提到你可能认为在TikTok上分享烹饪视频很容易,下文介绍了专家提供的关于拍摄、剪辑、发布烹饪视频的方法,由此可推断,在TikTok上分享烹饪视频其实并不容易,A项“实际上,这并不像你想得那么容易。”设空处承接上文,转折语义,故选A项。
2.F 根据小标题“Keep it simple”和“Simplicity is key...”可知,本段建议烹饪视频应保持简单,空处应说明理由,F项“容易理解的食谱是与更多观众建立良好关系的关键。”符合语境,下文Smith说的话“My Baked Feta Pasta...is a good example of how simple food trends can take over the social landscape”对F项进行了说明,故选F项。
3.G 根据小标题“Show off kitchen skills”可知,本段建议展示厨房技能,G项“在跳到完整的食谱之前,考虑展示一下你的烹饪技巧。”承接小标题,符合本段主题。故选G项。
4.D 根据小标题“Film from different angles”可知,本段建议从不同角度拍摄,先介绍了在有两部手机或摄像机的情况下如何多角度拍摄,根据空前的“Only have one device No worries.”可知,空处介绍在只有一部设备的情况下如何多角度拍摄,D项“通过一些视角拍摄你烹饪的不同部分。”符合本段主题,故选D项。
5.E 根据上文“...never be afraid of trying creative ideas.”可知视频要有创意,E项“那是因为社交媒体的黄金法则就是要有创造力。”承接上文,强调创造力在社交媒体中的重要性。故选E项。
【高频词汇】 1.content n.网站上的内容 2.take over占据;接管 3.show off展示;出现;炫耀;卖弄
4.campaign n.活动 5.demonstration n.演示;示威游行
6.diversity n.多样性;差异
【熟词生义】 1.partner v.与……搭档
2.shot n.镜头
Ⅴ.
写作指导
情节线 情感线
时间 2022年11月 忐忑 欣慰 感谢 激动 感悟
人物 6岁女孩Lucy,组织负责人Mary,其他人
开端 一个名叫Lucy的6岁女孩给加州的一个组织写了一封信,询问是否可以拥有一只独角兽。该组织就以一个支持性的独角兽许可证和证书回复了这个问题。
发展 Lucy的善举被发布到了网上,得到了很多人的支持。
Para. 1 Before long her action of kindness was posted on social media.
①网民对Lucy的善举有什么反应 ②Lucy 收到了什么 ③Lucy对独角兽许可证和证书的反应是什么
Para. 2 People interested in getting a unicorn license visit the organisation's website.
①网民对独角兽许可证和组织的网站的反应是什么 ②他们还有其他的善举吗 ③对这一善举的感悟是什么
One possible version:
Before long her action of kindness was posted on social media. A lot of people knew about what she had done. Lucy received a lot of gifts with different pictures of the unicorn. The six-year-old girl was very surprised at a unicorn license celebration on her 7th birthday in December. Lucy's mother encouraged her to write a letter to thank the organisation for owning the unicorn as a pet and share a lot of pictures of the unicorn on social media.
People interested in getting a unicorn license visit the organisation's website. They all promise that they would like to give away their pocket money to help look after the unicorn and also hope to help care for other unicorns or animals. In our life sometimes a kind action seems to be small for someone, but it encourages other people to take part in similar charity activities. In fact, a small action indeed makes a big difference.
2
Assessment & Further study
基础过关练
Ⅰ.单词拼写
1.We would like to extend our sincere appreciation to all of our wonderful (赞助商)for their support and cooperation.
2. (广告) use words and pictures to persuade people into buying a product.
3.The previous success of Chang'e 5 has accumulated experience in this regard, which (使增长) our confidence.
4.If they use up certain daily necessities, Wilson will drive to the nearest store and p what's needed.
5.The shop will give a d of 10% as long as you pay in cash.
Ⅱ.一词多义
A.v.吸收 B.v.理解,掌握 C.v.吸引全部注意力,使专注 D.v.吞并
1.Colourful things can often absorb children easily.
2.Plants absorb carbon dioxide from the air.
3.(2020新高考Ⅰ)In fact, most people only absorb about 20 percent of a speaker's message.
4.Most small shops have been absorbed into big businesses due to the influence of the global financial crisis.
Ⅲ.单句语法填空
1.His life as a (profession) singer started seven years ago.
2.According to security experts, a good trick is to create a (memory)“passphrase” by creating a series of random words.
3.Children are always curious about everything they see and hear.They ask all kinds of questions . To meet their , parents had better answer them in a proper way.(curious)
4.Accused stealing things in the shop,the lady stood there, hanging her head in shame.
5.Public service campaigns have tried a wide range of methods to persuade people (put) down their phones when they are behind the wheel.
6.The amazing thing about the spring is that the colder the temperature gets, the (hot) the spring!
7.The robot was able to present such detailed moves much better than I (imagine).
Ⅳ.完成句子
1.当她听说汤姆已经在那次事故中丧生时,她呆若木鸡地站在那里,然后突然大哭起来。
When she heard that Tom
, she stood rooted to the spot, and then burst out crying.(读后续写—动作描写)
2.If someone throws me a curveball,my friends and I will literally feel angry.(句式升级,倒装)
→If someone throws me a curveball, I will literally feel angry, and
my friends.
3.我从我自己的经历中得出结论:有志者,事竟成。(一句多译)
①I my own experiences that where there is a will,there is a way.(conclusion)
②I my own experiences that where there is a will, there is a way.(conclude)
能力提升练
Ⅰ.课文语法填空
Advertisements, which often use words and pictures to persuade people 1 (buy) a product or service, can be found 2 we go. A 3 (success) advertisement will not only make people aware of a product or service, but also create a desire to buy. Based 4 the psychology, advertisers have developed ways of persuading people into purchasing their products or services. One of the most common techniques is to create memorable 5 (slogan), some of which appeal to our emotions. Another technique 6 (employ) by advertisers is to link their company or product to 7 “brand ambassador”. In addition, some advertisements are not so obvious, in which product 8 (place) is typically used. We take in these marketing messages 9 (appear) in films with huge box-office success and TV shows with high ratings without thinking about them too much.
Now,with the more digital and more personalized advertising, we are very likely to receive special discounts and promotions targeted 10 (specifical) at us.
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
Ⅱ.语法填空
A Chinese video series that has gone viral on social media has sparked heated discussions about the return of Chinese cultural relics from overseas. Titled Escape from the British Museum, the three-episode series tells the story of 1 a Chinese jade teapot, having turned into a woman and escaped from the British Museum, returned to China with the help of a Chinese journalist.
The series, released from August 30 to September 8, 2 (receive) more than 20 million likes on Douyin, by the end of last week.
A Chinese vlogger posted a video online earlier this year depicting her visit to the British Museum, saying that the cultural relics must miss home. A comment under the post suggested that someone should one day make some 3 (video) about cultural relics escaping from the museum. The idea in the comment inspired another two Chinese vloggers 4 (research) the topic and travel to the UK to shoot the video. The story has touched Chinese audience with its theme of homecoming, contributing to calls for the British Museum to return cultural relics taken from China.
The British Museum has long claimed the relics are 5 (well) protected in the British Museum than in their home countries 6 announced on its website that the museum has 7 collection of 23,000 Chinese cultural relics, which is believed to be the largest collection outside of China. However, about 2,000 items from the British Museum collection were reported to be missing, 8 (steal) or damaged last month. The theft 9 (incredible) prompted (促使) massive calls from many countries—including Sudan, Nigeria and Greece—demanding 10 exception the return of their artworks held by the museum.
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
Ⅲ.阅读理解
Portia Kapraun has always seen unwelcome ads on X, usually from major brands pitching (推销) their expensive jewelry or vehicles that she, as a librarian in Indiana, could not afford. Ms. Kapraun was not interested. But she soon saw the ads again. And again. And again. “These feel like low-end ads,” she said. In a shaky advertising market in an uncertain economy, ads that few people want to see suddenly seem to be everywhere.
Advancements in digital advertising technology were meant to improve users' experience. People interested in shoes intend to get ads for sneakers and boots, not repeated pitches promoting good investments. And the technology is supposed to remove misleading or dangerous pitches. But lately, on several platforms, the opposite seems to be happening for a variety of reasons, including a slowdown in the overall digital ad market. As numerous deep-pocketed markets have pulled back, and the softer market has led several digital platforms to lower their ad pricing, opportunities have opened up for less demanding advertisers.
Advertising experts agree that poor-quality ads appear to be increasing greatly. They point to a variety of potential causes: internal troubles at technology companies, weak content moderation (审核), and high-level advertisers seeking other choices. Then, there's the economy: A recent survey of 43 multinational companies representing more than $44 billion in advertising spending found that nearly 30 percent planned to cut back on their marketing spending last year.
Other factors are also contributing to lower advertising quality. Social media advertising, once only practiced by specialists, is now easily available to anyone. Many of them are avoiding targeted ads—the placement intended to reach specific audiences, usually at a higher cost—in favor of a cheaper spray-and-pray (广撒网式的) approach online, hoping to catch the attention of gullible (容易受骗的) or bored shoppers. Major social media platforms are now like “a mall that used to be good”, Corey Richardson, vice president at a multicultural ad company, says. “But now there's no longer a mall there—it's just a place selling anything.”
1.What message does the author want to deliver in Portia Kapraun's story
A.Repeated ads have the strong power of persuasion.
B.Social media users often encounter unwanted ads.
C.Major brands usually prefer social media advertising.
D.An uncertain economy leads to lower levels of consumption.
2.What can be inferred about the underlined phrase “less demanding advertisers” in Paragraph 2
A.They are forced to exit the digital ad market.
B.They have benefited from advertising experts.
C.They work hard to improve their users' experience.
D.They can now advertise at a more affordable price.
3.What is Corey Richardson's attitude to major social media platforms
A.Negative. B.Unclear. C.Favorable. D.Hopeful.
4.Which of the following is a suitable title for the text
A.Where is social media advertising heading
B.What is shaking up the online advertising market
C.Why are you seeing so many bad digital ads now
D.How are targeted ads impacting your purchase decisions
Ⅳ.七选五
How to make a cooking video on TikTok
You may think sharing your cooking videos on TikTok isn't a big deal. 1 We've asked some experts for tips on how to film, edit and post cooking videos on TikTok.
Keep it simple
“Simplicity is key when you are creating food content on TikTok,” says Mackenzie Smith, creator of Grilled Cheese Social. 2 “My Baked Feta Pasta that went viral (走红) earlier this year is a good example of how simple food trends can take over the social landscape,” says Smith.
Show off kitchen skills
3 Film something you do special or share a helpful tip some viewers may not know. Smith, who's partnering the National Mango Board, says she's been starting all her videos for the campaign with a demonstration of the best mango cutting technique.
Film from different angles
If you have two smartphones or cameras, try setting them up on tripods (三脚架) at different angles, so you can edit with a diversity of different shots, both overhead and from another good point.Only have one device No worries. 4
Break the rules
Just like cooking, the rules of TikTok are meant to be broken. So if you want your viewers to keep coming back to your videos, never be afraid of trying creative ideas. 5 Make what you want to make. Who knows what will become a trend, and what was a waste of your time
A.Actually, it isn't as easy as you think.
B.Keep your videos between 30 and 60 seconds.
C.Consider filming your content in natural lighting.
D.Film various parts of your cooking from a few perspectives.
E.That's because the golden rule of social media is to be creative.
F.An approachable recipe is the key to connecting with a larger audience.
G.Before leaping into full-on recipes, consider showing off your cooking skills.
1. 2. 3. 4. 5.
Ⅴ.读后续写
阅读下面材料,根据其内容和所给段落开头语续写两段,使之构成一篇完整的短文。
In November 2022 a girl named Lucy, 6, sent a letter to an organisation in California asking if she could own a unicorn (独角兽). “Dear Madam/Sir, I wonder whether I can have a unicorn in my backyard if I can find one,” Lucy wrote to the organisation. “I'm looking forward to your early reply.”
Soon the organisation answered it with a supportive unicorn license and certificate. The letter Lucy received noted that she must take good care of the unicorn. “It is always meaningful to hear from young people who thoughtfully consider the requirements of providing a loving home for animals,” Mary, director of the organisation, wrote in response to Lucy. “I praise your spirit of being responsible for pets to ask our permission to keep a unicorn in your backyard,” the letter continued.
The organisation in California started Lucy's Magical Unicorn Fund on December 16, 2022. Its aim was to encourage kind people to get a unicorn license of their own while providing money that helps animals in trouble.
“There was so much public support and so many good wishes to Lucy, and we felt people would like a way to praise her love for animals because we received so many letters of support,” Mary wrote in a December 20 email. Mary said that the organisation received “many requirements for unicorn licenses” from people who want to give them as gifts.
“So, it seemed to be a good way for people to personally take part in this activity, while supporting the care of animals at our animal care centers,” Mary wrote about Lucy's Magical Unicorn Fund.
Special unicorn licenses will be sent to those who give away at least $25, according to the organisation's website. The organisation provides care for more than 45,000 animals each year across its seven animal centers.
注意:续写词数应为150个左右。
Before long her action of kindness was posted on social media.
People interested in getting a unicorn license visit the organisation's website.
答案与分层梯度式解析
Unit 1 The mass media
Part 3 Extended reading, Project, Assessment & Further study
基础过关练
Ⅰ.1.sponsors 2.Advertisements 3.boosts 4.purchase
5.discount
Ⅱ.1.C 句意:颜色鲜艳的东西往往容易吸引孩子们。
2.A 句意:植物从空气中吸收二氧化碳。
3.B 句意:事实上,大多数人只理解了演讲者信息的20%左右。
4.D 句意:受全球金融危机的影响,大多数小商店都被并入了大企业。
Ⅲ.1.professional 考查形容词。名词singer前应用形容词修饰,故填professional。
2.memorable 考查形容词。名词passphrase前应用形容词修饰。故填memorable。
3.curiously; curiosity 考查副词和名词。第一个空在句中作状语,修饰动词ask,应用副词,故填curiously;根据第二个空前的their可知,应填名词,表示“好奇心”,故填curiosity。
4.of 考查介词。accuse sb.of (doing) sth.控告/指责某人(做了)某事。故填of。
5.to put 考查不定式。persuade sb. to do sth.意为“说服某人做某事”,故填to put。
6.hotter 考查比较级。此处考查“the+比较级...,the+比较级...”结构,表示“越……就越……”,故填hot的比较级hotter。
7.had imagined 考查时态。主句用一般过去时,比较状语从句中imagine表示的动作发生在主句的动作之前,应用过去完成时,故填had imagined。
Ⅳ.1.had died in the accident 2.so will 3.①drew/reached a conclusion from ②concluded from
能力提升练
Ⅰ.1.to buy 考查不定式。persuade sb. to do sth.说服某人做某事。故填to buy。
2.wherever 考查连词。此处指无论我们去哪里,都能发现广告。wherever意为“无论哪里”。
3.successful 考查形容词。名词advertisement应用形容词修饰。故填successful。
4.on 考查介词。(be) based on基于……。故填on。
5.slogans 考查名词复数。根据本句中的some of which可知,此处应用名词复数。故填slogans。
6.employed 考查过去分词。设空处在句中作后置定语修饰technique,根据空后的by可知employ与technique之间是被动关系,应用过去分词。
7.a 考查冠词。这里指把公司或产品与“品牌大使”联系起来。表示泛指,故填a。
8.placement 考查名词。设空处与product构成名词短语在定语从句中作主语,应用名词placement。product placement意为“产品安插,植入式广告”。
9.appearing 考查现在分词。设空处在句中作后置定语,动词appear与被修饰词these marketing messages之间是主动关系,所以用现在分词。故填appearing。
10.specifically 考查副词。此处修饰过去分词短语targeted at,应用副词。故填specifically。
Ⅱ.◎语篇解读 这是一篇新闻报道。文章主要讲述了一个在社交媒体上走红的中国短剧激起了归还流失海外的文物的呼声。
1.how 考查宾语从句。分析句子可知,设空处引导宾语从句,从句句子成分完整,结合句意可知此处指“一盏中国玉壶如何在一名中国记者的帮助下回到中国”,应用连接副词how引导,故填how。
2.had received 考查时态。根据时间状语“by the end of last week”可知,此处描述在过去某一时间之前就已经完成的动作,应用过去完成时,故填had received。
3.videos 考查名词复数。video是可数名词,由空前的“some”可知应用复数形式,故填videos。
4.to research 考查非谓语动词。inspire sb. to do sth.激励/鼓舞某人做某事,故此处应用动词不定式,故填to research。
5.better 考查副词比较级。根据“than in their home countries”可知,此处应用副词well的比较级形式,故填better。
6.and 考查连词。结合句意可知,“has claimed”和“(has) announced”之间是并列关系,应用连词and连接,故填and。
7.a 考查冠词。a collection of一批,一群,一套,故填a。
8.stolen 考查非谓语动词。动词steal与其逻辑主语items之间是被动关系,故此处应用过去分词,故填stolen。
9.incredibly 考查副词。设空处修饰谓语动词prompted,应用副词形式,故填incredibly。
10.without 考查固定短语。without exception一律,无一例外,故填without。
【高频词汇】 1.discussion n.讨论;详述 2.title v.加标题,定题目 n.标题,名称;称号,头衔 3.turn into变成
4.escape from逃离 5.suggest v.建议,提议;推荐;暗示
6.inspire v.激励,鼓舞;启发思考;使产生 7.contribute to导致;捐献;促成
【熟词生义】 touch v.感动,触动,使同情
【差距词汇】 1.depict v.描写,描述,刻画;描绘
2.without exception一律,无一例外
Ⅲ.◎语篇解读 本文是一篇说明文。文章讲述的是随着数字广告市场的低迷和经济不确定性,用户开始在社交媒体平台上遇到越来越多低质量的广告,这些低质量的广告导致主要的社交媒体平台逐渐变得没有吸引力,只剩下了一些低价的广告商。
1.B 推理判断题。 根据第一段中“Portia Kapraun has...And again. And again.”可知,作者想在Portia Kapraun的故事中传达的信息是社交媒体用户经常会遇到不想要的广告。故选B。
2.D 推理判断题。 根据第二段中“As numerous deep-pocketed markets...lower their ad pricing”可知,由于财力雄厚的广告资本退出市场,很多数字平台降低了广告的定价,要求较低的广告商就获得了机会,即可以以较低的价格做广告,因此可以从“less demanding advertisers”推断出他们现在可以以更实惠的价格做广告,故选D。
3.A 推理判断题。 根据最后一段的最后两句可知,如今的社交媒体平台倾向于以更便宜的在线“广撒网式的”方式投放广告,而非更高成本的定向投放,以此来吸引购物者的注意,因此降低了广告的质量,所以Corey Richardson对主要的社交媒体平台的态度是消极的。故选A。
4.C 主旨大意题。通读全文,尤其是第二段中的“But lately, ...less demanding advertisers.”、第三段中的“Advertising experts agree...seeking other choices.”和第四段中的“Other factors are also contributing to lower advertising quality.”可知,本文主要讲的是随着数字广告市场的低迷和经济不确定性,用户开始在社交媒体平台上遇到越来越多低质量的广告,这些低质量的广告导致主要的社交媒体平台逐渐变得没有吸引力,只剩下了一些低价的广告商。C项适合作为文章标题。故选C。
【高频词汇】 1.afford v.买得起;(有时间)做;承担得起 2.be supposed to do sth. 应该做某事 3.opposite n.对立的人(或物),对立面,反面 adj.相反的 prep.与……相对 4.pricing n.定价,作价,计价 5.contribute to导致,促成 6.in favor of选择……(而不选……);支持
【熟词生义】 investment n.值得买的东西,有用的投资物
【差距词汇】 1.low-end adj.(产品)低档的 2.shaky adj.不大出色的,成问题的;颤抖的;不确切的 3.advancement n.发展,促进,推动;晋升 4.lower v.减少,降低
5.multinational adj.跨国的,涉及多国的
长难句
原句 As numerous deep-pocketed markets have pulled back, and the softer market has led several digital platforms to lower their ad pricing, opportunities have opened up for less demanding advertisers.
分析 该句是一个主从复合句。As引导原因状语从句,由and连接的两个并列分句构成。
译文 由于众多财力雄厚的市场经营者退出,以及市场疲软导致数家数字平台降低广告定价,机会为要求较低的广告商敞开了大门。
Ⅳ.◎语篇解读 本文是一篇说明文。文章主要介绍了如何在TikTok上制作烹饪视频。
1.A 上一句“You may think sharing your cooking videos on TikTok isn't a big deal.”提到你可能认为在TikTok上分享烹饪视频很容易,下文介绍了专家提供的关于拍摄、剪辑、发布烹饪视频的方法,由此可推断,在TikTok上分享烹饪视频其实并不容易,A项“实际上,这并不像你想得那么容易。”设空处承接上文,转折语义,故选A项。
2.F 根据小标题“Keep it simple”和“Simplicity is key...”可知,本段建议烹饪视频应保持简单,空处应说明理由,F项“容易理解的食谱是与更多观众建立良好关系的关键。”符合语境,下文Smith说的话“My Baked Feta Pasta...is a good example of how simple food trends can take over the social landscape”对F项进行了说明,故选F项。
3.G 根据小标题“Show off kitchen skills”可知,本段建议展示厨房技能,G项“在跳到完整的食谱之前,考虑展示一下你的烹饪技巧。”承接小标题,符合本段主题。故选G项。
4.D 根据小标题“Film from different angles”可知,本段建议从不同角度拍摄,先介绍了在有两部手机或摄像机的情况下如何多角度拍摄,根据空前的“Only have one device No worries.”可知,空处介绍在只有一部设备的情况下如何多角度拍摄,D项“通过一些视角拍摄你烹饪的不同部分。”符合本段主题,故选D项。
5.E 根据上文“...never be afraid of trying creative ideas.”可知视频要有创意,E项“那是因为社交媒体的黄金法则就是要有创造力。”承接上文,强调创造力在社交媒体中的重要性。故选E项。
【高频词汇】 1.content n.网站上的内容 2.take over占据;接管 3.show off展示;出现;炫耀;卖弄
4.campaign n.活动 5.demonstration n.演示;示威游行
6.diversity n.多样性;差异
【熟词生义】 1.partner v.与……搭档
2.shot n.镜头
Ⅴ.
写作指导
情节线 情感线
时间 2022年11月 忐忑 欣慰 感谢 激动 感悟
人物 6岁女孩Lucy,组织负责人Mary,其他人
开端 一个名叫Lucy的6岁女孩给加州的一个组织写了一封信,询问是否可以拥有一只独角兽。该组织就以一个支持性的独角兽许可证和证书回复了这个问题。
发展 Lucy的善举被发布到了网上,得到了很多人的支持。
Para. 1 Before long her action of kindness was posted on social media.
①网民对Lucy的善举有什么反应 ②Lucy 收到了什么 ③Lucy对独角兽许可证和证书的反应是什么
Para. 2 People interested in getting a unicorn license visit the organisation's website.
①网民对独角兽许可证和组织的网站的反应是什么 ②他们还有其他的善举吗 ③对这一善举的感悟是什么
One possible version:
Before long her action of kindness was posted on social media. A lot of people knew about what she had done. Lucy received a lot of gifts with different pictures of the unicorn. The six-year-old girl was very surprised at a unicorn license celebration on her 7th birthday in December. Lucy's mother encouraged her to write a letter to thank the organisation for owning the unicorn as a pet and share a lot of pictures of the unicorn on social media.
People interested in getting a unicorn license visit the organisation's website. They all promise that they would like to give away their pocket money to help look after the unicorn and also hope to help care for other unicorns or animals. In our life sometimes a kind action seems to be small for someone, but it encourages other people to take part in similar charity activities. In fact, a small action indeed makes a big difference.
2
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