(共133张PPT)
Section Ⅳ Extended reading & Project & Assessment
1
篇章助解·释疑难
目 录
2
文本透析·剖语篇
4
课时检测·提能力
3
核心知识·巧突破
篇章助解·释疑难
力推课前预习
1
Advertising①： the power of persuasion②
In just one day， a person can see hundreds of marketing messages.
Advertising has become part of modern life. But what is advertising
exactly？ In short③， it refers to④ the activity of promoting a product or
service⑤. In other words⑥， it tries to persuade people to buy a product or
service.
The history of advertising has always been closely linked with⑦ that
of the mass media⑧. From the ancient simple advertisements painted on
outdoor signs⑨ to the colourful， interactive ones in smartphone apps⑩，
advertising and the mass media have developed hand in hand .[1]As
media channels have grown in number and type， so have
advertisements.
Because the mass media reaches so many people， it is a perfect
vehicle for advertisers.[2]If an advertisement is placed on a popular
website or on TV at peak times， a huge number of people will know
about the product or service it is advertising.[3]In addition to making
people aware of a product or service， a successful advertisement will
also create a desire to buy， thus boosting business.[4]That is why
when a company wants to promote a product or service， it often launches
a mass media advertising campaign .
[1]句中As引导时间状语从句， 意为“随着……”；“so＋助动
词＋另一个主语”结构，表示后者的情况和前者的一样。
[2]句中If引导条件状语从句；it is advertising为省略了关系代词
that或which的定语从句，修饰先行词the product or service。
[3]动词-ing短语boosting business作结果状语，表示自然而然的
结果。
[4]That is why ...意为“那就是为什么……”， why引导的表语
从句中含有一个when引导的时间状语从句。
【读文清障】
①advertising n.广告活动，广告业
advertise vt.& vi.做广告，登广告；公布，征聘；展现，宣传
advertisement n.广告，启事；广告活动，广告宣传
advertiser n.广告商
②persuasion n.说服，劝说；信仰
persuade vt.说服；使信服
③in short总之，简而言之
④refer to指的是；参考，查阅；涉及
⑤promote a product or service
推销一种产品或服务
⑥in other words换言之，换句话说；也就是说
⑦be linked with与……连接
⑧mass media大众传媒
⑨outdoor signs户外标志
⑩smartphone apps智能手机应用软件
hand in hand手拉手地，携手地，齐头并进地
channel n.途径，渠道；电视台；频道；方法；水渠
peak adj.高峰时期的，最高度的
n.顶峰，高峰；山峰；尖端
vi.达到高峰，达到最高值
at peak times在高峰时间
a huge number of 大量的，许多
in addition to另外，除……之外（还）
make sb aware of 使某人意识到……
boost vt.使增长，使兴旺
n.增长，提高；帮助，激励
launch a mass media advertising campaign
开展大众媒体广告活动
Based on the psychology behind creating a desire to buy，
advertisers have developed ways of persuading people into purchasing
their products or services.[5]A common technique to make an impact is to
create a memorable slogan .[6]Slogans use simple but impressive
language to make us remember the product or service being advertised.
Some of these slogans may also appeal to our emotions.For example， a
slogan may connect a fine china teapot it aims to promote with our pride
in having good taste.[7]You will hear a variety of slogans any time you
watch TV.
Think about your favourite one.What makes it special？ And what message
does it try to get across ？A slogan which communicates an idea
effectively can boost sales and even become part of popular culture.That is
the power of memorable slogans.
[5]第一个动词不定式短语to make an impact作后置定语，第二个
动词不定式短语to create a memorable slogan作表语。
[6]动词不定式短语to make us ...作目的状语；动词-ing短语being
advertised作后置定语，修饰the product or service。
[7]any time引导时间状语从句，意为“无论何时……”。
psychology n.心理，心理特征；心理学
purchase vt.买，购买 n.购买，采购；购买的东西，购买项目
memorable adj.难忘的，值得纪念的
slogan n.标语，口号
appeal to对……产生吸引力；呼吁；申诉
teapot n.茶壶
a variety of各种各样的
get across被传达，被理解，把……讲清楚
Another technique advertisers often employ is to link their company
or product to a “brand ambassador ”—a famous actor， a sports star，
or even a fictional character .Think of a popular fast-food restaurant.Does
it have a brand ambassador？ Is the brand ambassador popular among
potential customers？[8]The more we like the brand ambassador， the
more we will be attracted to buy the product.
[8]本句为“the＋比较级 ...，the＋比较级 ...”结构，表示
“越……，就越……”。
employ v.运用，使用；应用；雇用
ambassador n.大使，代表
brand ambassador
品牌大使
a fictional character 一个虚构的人物
Of course， some advertisements are not so obvious： product
placement is typically used in films with huge box-office success and TV
shows with high ratings .[9]Some films are now sponsored by leading
brands， so that only their products appear in the films， like the watches
worn by the title character in the James Bond films.Other types of mass
media use product placement too， including video games.[10]It is not
uncommon for sports video game series to feature different in-game
equipment with real brand names.[11]We absorb these marketing
messages without thinking about them too much， yet they will probably
have an effect on us the next time we go shopping.
[9]so that引导结果状语从句，意为“因此”；worn by ...为
动词-ed短语作后置定语，修饰名词the watches。
[10]句中It作形式主语，动词不定式短语to feature ...作真正
的主语。
[11]the next time引导时间状语从句，意为“下次……时”。
placement n.放置；安置
rating n.收视率；等级，级别
with high ratings 收视率高
sponsor vt.赞助；主办；为慈善活动捐款；资助
n.赞助商；为慈善活动捐款的人
in-game equipment 游戏装备
absorb vt.理解，掌握；吸收；吸引全部注意力
have an effect on
对……有影响
In the past， advertising was all about reaching as many people as
possible with the same message.Now， advertising is becoming more
digital and more personalized .Already we may see online advertisements
for products or services we have previously searched for on the Internet，
and we are very likely to receive special discounts and promotions
targeted specifically at us.In the future， advertising will be even more
about understanding individual customers and sending them advertisements
that are tailored to specific needs.[12]Not only will this make them feel
more valued and enable them to see what they are most interested in， but
it will also help companies target their customers more efficiently to have a
positive effect on sales.
[12]本句为“not only ...but also ...”结构， not only置于句首，该分句使用了部分倒装。其中what they are most interested in为宾语从
句，作see的宾语。
more digital and more personalized 更加数字化和个性化的
personalized adj.
为个人特制（或专设）的；个性化的
discount n.折扣
vt.打折出售
tailor vt.专门制作，定做 n.裁缝
be tailored to specific needs
针对特殊需求而量身定做的
【参考译文】
广告：说服的力量
短短一天之内，一个人就能见到数百条促销信息。广告已然成为
现代生活的一部分。但是，广告究竟是什么呢？简单地说，广告指的
是推销一种产品或服务的活动。换言之，它（广告）试图说服人们去
购买一种产品或服务。
广告的历史一直以来都与大众传媒的历史息息相关。从古代画在
户外招牌上的简单的广告到智能手机应用程序里丰富多彩的交互式广
告，广告一直与大众传媒携手发展。随着媒体渠道数量的增加和类型
的丰富，广告也在不断发展。
大众传媒的受众十分广泛，正因如此，广告商视其为广告宣传的
完美工具。如果一则广告被投放在一个热门网站或黄金时段的电视
上，许多人都会知晓它所宣传的产品或服务。除了让人们知晓产品或
服务，一则成功的广告也会激发购买欲，从而促进业务增长。那就是
为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起
一场广告活动。
基于激发购买欲背后的心理特征，广告商开发了多种说服人们购
买其产品或服务的方式。一种用于影响消费者的常见手段是创作一则
令人难忘的广告语。广告语用简单但令人印象深刻的语言使我们记住
它所宣传的产品或服务。有些广告语还能引起我们的情感共鸣。例
如，一则广告语可能会用其打算推销的一款精美的瓷器茶壶让我们联
想到拥有高雅的品味所带来的自豪感。无论何时打开电视，你都会听
到各种各样的广告语。想想你最喜欢的那则广告。它有什么特别之
处？它试图传达什么样的信息？一则有效传达一种理念的广告语可以
增加销售量，甚至成为流行文化的一部分。这就是令人难忘的广告语
所拥有的力量。
广告商常用的另一种手段是将其公司或产品与一位“品牌大使”
联系起来，例如一位著名演员、体育明星，甚至是一个虚构人物。想
想一家很受欢迎的快餐店。它有品牌大使吗？这位品牌大使是否受到
潜在消费者的喜爱？我们越喜欢这位品牌大使，就越会受其吸引而去
购买相关产品。
当然，有些广告并不那么明显。在超高票房的电影或高收视率的
电视节目中，植入式广告是很典型的。如今一些电影由知名品牌赞
助，因而只有该品牌的产品会出现在电影中，比如“007”系列电影
的主人公詹姆斯·邦德佩戴的手表。其他类型的大众传媒也会采用植入
式广告，包括电子游戏。在体育电子游戏系列中，用真实的品牌名给
不同的游戏装备命名的做法并不罕见。我们没有多加考虑就记住了这
些促销信息，而它们有可能会在我们下次购物时对我们产生影响。
在过去，广告只是要向尽可能多的人传播同样的信息。而现在，
广告则变得更加数字化与个性化。我们或许已经见过针对自己之前在
网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们
定制的特殊折扣和促销活动。在未来，广告将更注重对个体消费者的
了解，并向他们发送针对其特定需求而特制的广告。这不仅会让消费
者觉得自己更受重视，还能让他们看到自己最感兴趣的内容，此外也
能帮助公司更加有效地锁定目标客户，从而对销售量产生积极影响。
文本透析·剖语篇
助力语篇理解
2
第一步：析架构，理文本脉络
Read the passage quickly and fill in the blanks.
第二步：精读文，达明察秋毫
Read the passage carefully and choose the best answer.
1. What is the purpose of an advertisement？
A. To give a warning.
B. To collect information.
C. To tell people of some information.
D. To promote a product or a service.
2. What kind of language should slogans use？
A. Easy-to-understand. B. Complicated.
C. Boring. D. Controversial.
3. Which of the following people can NOT be a “brand ambassador”？
A. A famous film star.
B. An Olympic champion.
C. A criminal arrested by the police.
D. A cartoon character enjoyed by children.
4. What are the characters of advertising now？
①More digital. ②More valued.
③More positive. ④More personalized.
A. ①② B. ②③
C. ①③ D. ①④
5. What’s the author’s attitude towards future advertising？
A. Negative. B. Objective.
C. Critical. D. Positive.
第三步：通词句，学语言表达
1. 词汇学习——循规律，记单词
以-able结尾的形容词归纳
①memorable难忘的，值得纪念的
②adjustable可调节的
③comfortable舒服的
④movable可移动的；活动的
⑤suitable合适的，恰当的，适宜的
⑥bearable可忍受的，可容忍的
⑦washable可洗的，耐洗的
2. 美句欣赏——赏佳句，品用法
省略关系代词that或which的定语从句：关系词that、 which、
who在从句中作宾语时，常可省略。请从课文中找出两句，并翻
译成汉语。
（1）原句：
翻译：
If an advertisement is placed on a popular website or on
TV at peak times， a huge number of people will know about the
product or service it is advertising.
如果一则广告被投放在一个热门网站或黄金时段的
电视上，许多人都会知晓它所宣传的产品或服务。
（2）原句：
翻译：
For example， a slogan may connect a fine china teapot
it aims to promote with our pride in having good taste.
例如，一则广告语可能会用其打算推销的一款精
美的瓷器茶壶让我们联想到拥有高雅的品味所带来的自豪
感。
第四步：析难句，清阅读障碍
1. If an advertisement is placed on a popular website or on TV at peak
times， a huge number of people will know about the product or service
it is advertising.
尝试翻译
如果一则广告被投放在一个热门网站或黄金时段的电视上，许多
人都会知晓它所宣传的产品或服务。
句式分析
2. Some films are now sponsored by leading brands， so that only their
products appear in the films， like the watches worn by the title
character in the James Bond films.
句式分析
尝试翻译
如今一些电影由知名品牌赞助，因而只有该品牌的产品会出
现在电影中，比如“007”系列电影的主人公詹姆斯·邦德佩戴的
手表。
第五步：拓视野，育思维品质
1. What can you find when you look at the first and the last sentences in
Paragraph 2， Paragraph 3 and Paragraph 6？ （Logical Thinking 逻辑
性思维）
The first and the last sentences in each of the three paragraphs make
up the main idea of the paragraph， echoing and explaining each
other.
2. Do you find the examples of advertisements in the article
helpful？ What other examples can you think of？ （Creative
Thinking 创造性思维）
The examples are all helpful if understanding the author’s idea.When
it comes to more examples， I can think of a chocolate advertisement：
“Milk fragrant， silky feel.”It not only reminds us of its silky smooth
taste， but also a peaceful and beautiful life.
核心知识·巧突破
探究课堂重点
3
Part Ⅰ 核心词汇集释
persuade vt.说服；使信服
【教材原句】 In other words， it tries to persuade people to buy a
product or service.
换言之，它（广告）试图说服人们去购买一种产品或服务。
【用法】
（1）persuade sb to do/into doing sth说服某人做某事
persuade sb not to do/out of doing sth 说服某人不做某事
persuade sb of sth/that ... 使某人相信……
（2）persuasive adj. 有说服力的，能使人信服的
persuasion n. 说服，劝说；信仰
【佳句】 I couldn’t persuaded myself that he was honest.
＝I couldn’t persuaded myself of his honesty.
我无法说服自己他是诚实的。
【辨清】 ①persuade sb to do sth
说服某人做某事（结果是成功的）
②advise sb to do sth
劝说某人做某事（结果可能劳而无功）
③try to persuade sb to do sth
尽力说服某人做某事（不一定能够说服）
【练透】 单句语法填空
①Eventually， we persuaded him the wisdom of this decision.
②He tried to persuade his father （give） up smoking， but
in vain.
③Don’t let yourself be persuaded into （buy） things you
don’t really need.
④My father advised my sister to be a dentist， and she was touched by
his at last， because his words were so .
（persuade）
of
to give
buying
persuasion
persuasive
【写美】 同义句转换
⑤She finally persuaded him not to play computer games any more.
→She finally playing computer games.
persuaded him out of
advertise vt.& vi.做广告，登广告；公布，征聘；展现，宣传
【教材原句】 If an advertisement is placed on a popular website or on
TV at peak times， a huge number of people will know about the product
or service it is advertising.
如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都
会知晓它所宣传的产品或服务。
【用法】
（1）advertise for ... 征聘……，登广告征求……
advertise in ... 在……上登广告
（2）advertisement n.广告，启事；广告活动，广告宣传
an advertisement for ... ……的广告
put an advertisement in the newspaper
在报纸上发布广告
（3）advertising n. 广告活动，广告业
【佳句】 We should advertise for someone to look after our children.
我们应该登个广告聘人来照看我们的孩子。
【练透】 单句语法填空
①Cigarette （advertise） has been banned.
②You’d better advertise a person to look after the garden while
you are on holiday.
③It is an axiom in the business world that a satisfied customer is the
best （advertise）.
advertising
for
advertisement
【写美】 完成句子
④I have seen and am keen to gain
more detailed information.
我看到了贵公司的广告， 渴望得到更详细的信息。
your company’s advertisement
get across被传达，被理解，把……讲清楚
【教材原句】 And what message does it try to get across？
它试图传达什么样的信息？
【用法】
get sth across （to sb）（向某人）讲清楚某事，使（某人）理解某事
get it across to sb that ... 让某人明白……
get into 进入；陷入；养成
get over 克服；恢复
get on/along （well） with ...进展（顺利）；与……相处（得好）
get around 四处走动（旅行）；（消息等）传播
get through 通过；完成；接通（电话）
【佳句】 Each play has a theme or central idea which the playwright
hopes to get across through dialogue and action.
每出戏都有一个主题或中心思想， 剧作家希望通过对话和动作来传达
这个主题或中心思想。
【练透】 用get的相关短语填空
①It was strange that I spoke slowly but my meaning didn’t
to students.
②I rang Tom several times this morning but could not to
him.
③After many difficulties，the local government
guaranteed the school under construction.
④The information on the Internet much more rapidly than
that in the newspaper.
get across
get through
getting over
gets around
【写美】 翻译句子
⑤另外，我们应该学着如何与别人友好相处。
In addition， we should learn how to get along/on well with others.
absorb vt.理解，掌握；吸收；吸引全部注意力
【教材原句】 We absorb these marketing messages without thinking
about them too much， yet they will probably have an effect on us the next
time we go shopping.
我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下
次购物时对我们产生影响。
【用法】
（1）absorb ...into ... 把……吸收进/并入……
absorb oneself in 专心于；全神贯注于
absorb/attract/draw one’s attention 吸引某人的注意力
（2）absorbed adj. 全神贯注的
（be） absorbed in 被……吸引住；专心致志
（3）absorbing adj. 十分吸引人的，引人入胜的
【佳句】 Absorbed in reading， these children didn’t feel hungry at all.
＝Absorbing themselves in reading， these children didn’t feel hungry at
all.
这些孩子沉浸在阅读中，一点儿都不觉得饿。
【用准】 be absorbed in （doing） sth结构在句中作状语、定语，类
似的结构还有：
①be lost in ②be buried in
③be occupied in ④be devoted to
【练透】 单句语法填空
①The journalists were absorbing （they） in the event when something strange came about.
② （absorb） in every move of mine，the foreign students couldn’t help taking pictures from time to time.
③The story that our Chinese teacher told us was so （absorb）.
themselves
Absorbed
absorbing
【写美】 句式升级
④As they were absorbed in every move of mine， the foreign students
were once again amazed by this unique culture.
→ ， the foreign students were once
again amazed by this unique culture.（动词-ed短语作状语）
Absorbed in every move of mine
amuse vt.（提供）消遣；逗笑
【教材原句】 After lunch the residents and the young volunteers
amused themselves with art activities which included Chinese painting and
calligraphy.
午餐后，居民们和青年志愿者们用包括中国画和书法在内的艺术活动
自娱自乐。
【用法】
（1）amused adj.觉得好笑的，愉快的，开心的
be amused at/by ... 以……为乐；被……逗乐
keep sb amused 使某人快乐
（2）amusing adj. 逗人笑的；有趣的
（3）amusement n.娱乐（活动），消遣；可笑，愉悦
to one’s amusement 使某人感到好笑的是
in/with amusement 愉快地
【佳句】 They sang songs to amuse themselves during the break.
休息时，他们唱歌来娱乐自己。
His amusing performance in the drama kept the audience amused from
the beginning to the end.
他在剧中滑稽的表演让观众从头乐到尾。
【练透】 单句语法填空
①He stopped and watched amusement to see the child so
absorbed.
②The comedy not only （amuse） the audience， but also
built up their confidence.
③The lecture was given in an （amuse） way， but was
still rich in helpful knowledge.
④After-school activities can give us （amuse） and help
us relax ourselves.
in/with
amused
amusing
amusement
【写美】 句型转换
⑤What the little boy saw in the zoo amused him.
→ （amused
adj.）
The little boy was amused at/by what he saw in the zoo.
Part Ⅱ 重点句型解构
句型公式：That is why ...
【教材原句】 That is why when a company wants to promote a product
or service， it often launches a mass media advertising campaign.那就是
为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起
一场广告活动。
【用法】
（1）This/That is/was why ...“这/那就是为什么……”，why引导表
语从句，表示结果。
（2）This/That/It is/was because ...“这/那是因为……”，because引导
表语从句，表示原因。
（3）The reason why ...is/was that ...“……的原因是……”，why引导
定语从句并在从句中作状语；that引导表语从句，表示原因。
（4）The reason that ...is/was ...“……的原因是……”，that引导同位
语从句。
【品悟】 He stayed up late into the night yesterday.That is why he is
very tired.
昨天晚上他熬夜到很晚。那就是他很疲惫的原因。
【写美】 句型转换
The Earth looks blue from space because about 71 per cent of its surface is
covered with water.
→The Earth looks blue from space. about 71 per cent
of its surface is covered with water.
That is because
→About 71 per cent of the Earth’s surface is covered with water.
it looks blue from space.
→ the Earth looks blue from space about
71 per cent of its surface is covered with water.
That is
why
The reason why
is that
句型公式：the＋比较级 ...，the＋比较级 ...
【教材原句】 The more we like the brand ambassador， the more we
will be attracted to buy the product.
我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。
【用法】
（1）“the＋比较级 ...，the＋比较级 ...”是一个比较结构，意为
“越……，就越……”，表示后者随着前者的变化而变化。
（2）通常情况下，前一个“the＋比较级...”相当于比较状语从句或
条件状语从句，后一个“the＋比较级...”通常相当于主句。主句和
从句的时态常用一般现在时或一般过去时。若主句的谓语动词用一
般将来时，从句的谓语动词用一般现在时表示将来。
【品悟】 The more we do for the people， the happier we will be.
我们为人民做得越多，我们就会越幸福。
The more difficult the questions are， the less likely he is able to answer
them.
问题越难，他回答出来的可能性就越小。
The longer he waited， the more impatient he became.
他等得越久，就越不耐烦。
【写美】 完成句子/句型转换
①Usually， ， the more it gets noticed.
通常情况下，这个想法越奇怪，就越能引起人们的注意。
② our traditional culture，
.
你对我们的传统文化了解得越多，你就会对它越感兴趣。
③The higher the ground is， the air becomes.
离地面越高，空气就越稀薄。
④ he worked， he got.
他工作越努力，得到的就越多。
the stranger the idea is
The more you know about
the more you
are interested in it
the thinner
The harder
the more
⑤If you study harder， you will make greater progress in your studies.
→ ， the greater progress you will make in your
studies.
The harder you study
句型公式：名词短语引导时间状语从句
【教材原句】 We absorb these marketing messages without thinking
about them too much， yet they will probably have an effect on us the
next time we go shopping.
我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下
次购物时对我们产生影响。
【用法】
句中的名词短语the next time用作连词，引导时间状语从句， 意为
“下次……时”。
（1）the first time/（the） next time/the last time引导时间状语从句，
表示“第一次/下次/上次（最后一次）……时”。
（2）every/each time引导时间状语从句， 意为“每当……”， 相当
于whenever。
（3）the first time用作连词， 引导时间状语从句， 意为“第一
次……时”； for the first time是介词短语， 只能用作状语， 意为
“第一次”。
【品悟】 —Next time you visit Bob， remember to give him a call in
advance.
—Good point.I will.
——下次你去拜访鲍勃时， 记得提前给他打个电话。
——说得好， 我会的。
【写美】 完成句子
①“ ， drink some green tea.” This
is what my mother used to tell me.
“每次吃甜食的时候， 喝些绿茶。”我妈妈以前就是这么跟我说的。
Every/Each time you eat a sweet
②I remember you showed me some photos on that theme
.
我记得上次你参观我们学校时给我看了一些有关那个主题的照片。
③Mom would read a book or sing a soft song .
每次我们露营， 妈妈都会读一本书或唱一首轻柔的歌。
the last time
you visit our school
every time we camped
课时检测·提能力
培育学科素养
4
维度一：品句填词
根据所给单词的首字母或汉语提示，写出单词的正确形式。
1. There is no doubt that winning the prize b his confidence.
2. It is said that they p this house from an elderly couple last
month.
3. To her joy， the supermarket was selling everything at a d .
4. He was bored at home， so he began to a himself by playing
football.
5. Music is a great （途径） for releasing your personal
emotions.
oosted
urchased
iscount
muse
channel
6. These sports events are said to be （赞助） by the same
company.
7. The English usually make tea in a （茶壶） and drink it
with cream and sugar.
8. The （裁缝） promised that her dress would be ready by
Friday.
9. When we come to a new environment， we have to adapt
our （心理）.
10. Normally， traffic reaches its （顶峰） between 6 and 7 in
the afternoon， so you’d better avoid this period.
sponsored
teapot
tailor
psychology
peak
维度二：词形转换
用括号内单词的适当形式填空。
1. （psychology） say that everyone hopes to be loved
and encouraged.
2. Her husband wants to make their honeymoon a
（memory） trip for her.
3. It didn’t take much （persuade） to get her to tell us
where he was.
Psychologists
memorable
persuasion
4. The boy was so deeply （absorb） in reading that he
totally forgot time.
5. Your （interact） with other students will help improve
your language skills.
6. If I had seen the （advertise） of your company in
time， I would have applied for the job.
7. She never realised her ambition of becoming a
（profession） singer.
8. The father used to tell some （amuse） stories in his
childhood to his children.
absorbed
interaction
advertisement
professional
amusing
维度三：固定搭配和句式
根据汉语提示完成下列句子。
1. 声音的速度远比光的速度慢。（that用作替代词）
The speed of sound is much slower .
2. 汤姆今天早晨睡过头了。那是他上班迟到的原因。（That is
why ...）
Tom overslept this morning. for work.
3. 你越仔细，你犯的错误就越少。（the＋比较级 ...，the＋比较
级 ...）
you are， mistakes you’ll make.
than that of light
That is why he was late
The more careful
the fewer
4. 第一次看见这幅画，我就爱上了它。（名词短语引导时间状语
从句）
I fell in love with this painting .
5. 戴维不太善于清楚地向他人表达自己的思想。（get across）
David is not very good at to others.
6. 这本书将受到学者们的欢迎， 同时也会引起一般读者的兴趣。
（appeal to）
While the book will be welcomed by scholars， it will
.
the first time I saw it
getting his ideas across
appeal to the
general readers
维度四：课文语法填空
阅读课文内容，在空白处填入1个适当的单词或括号内单词的正确
形式。
Advertising refers to the activity of promoting a product or service，
which tries to persuade you 1. （buy） a product or service.If
an 2. （advertise） is placed on a popular website or on
TV 3. peak times， a huge number of people will know about the
product or service.A common technique 4.
to buy
advertisement
at
（use） by advertisers to create a desire to buy is to create a
5. （memory） slogan.Slogans use simple but impressive
language to make us remember the product 6. service being
advertised.Another technique advertisers often employ is to link their
company or product to a “brand ambassador”.Of course， some
7. （advertise） are not so obvious.We absorb these
marketing messages without thinking about them too much， yet they 8.
used
memorable
or
advertisements
（probable） affect us the next time we go shopping.In the
future， advertising will be even more about 9.
（understand） individual customers and sending them advertisements that
10. （tailor） to specific needs.
probably
understanding
are tailored
Ⅰ.阅读理解
A
Portia Kapraun has always seen unwelcome ads on Twitter， usually
from major brands pitching （竭力推销） her expensive jewelry or
vehicles that she， as a librarian in Indiana， could not afford. Ms
Kapraun was not interested. But she soon saw the ads again. And again.
And again.“These feel like low-end ads，” she said. In a shaky
advertising market in an uncertain economy， ads that few people want to
see suddenly seem to be everywhere.
Advancements in digital advertising technology were meant to
improve users’ experience. People interested in shoes are intended to get
ads for sneakers and boots， not repeated pitches promoting gold
investments. And the technology is supposed to remove misleading or
dangerous pitches. But lately， on several platforms， the opposite seems
to be happening for a variety of reasons， including a slowdown in the
overall digital ad market. As numerous deep-pocketed marketers have
pulled back， and the softer market has led several digital platforms to
lower their ad pricing， opportunities have opened up for less demanding
advertisers.
Advertising experts agree that poor-quality ads appear to be increasing
greatly. They point to a variety of potential causes： internal troubles at
technology companies， weak content moderation （审核）， and high-
level advertisers seeking other choices. Then， there’s the economy：A
recent survey of 43 multinational companies representing more than $44
billion in advertising spending found that nearly 30 per cent planned to cut
back on their marketing spending last year.
Other factors are also contributing to lower advertising quality.Social
media advertising， once only practiced by specialists， is now easily
available to anyone.Many of them are avoiding targeted ads — placements
intended to reach specific audiences， usually at a higher cost — in favor
of a cheaper spray-and-pray （广撒网式的） approach online， hoping to
catch the attention of gullible （容易受骗的） or bored shoppers. “Major
social media platforms are now like a mall that used to be good，” Corey
Richardson， vice president at a multicultural ad company， says.“But
now there’s no longer a mall there — it’s just a calendar store and a place
selling beepers （传呼机）.”
语篇解读：本文是一篇议论文。文章主要分析了社交媒体平台上的
劣质广告为何越来越多。
本文是一篇议论文。文章主要分析了社交媒体平台上的
劣质广告为何越来越多。
1. What message does the author want to deliver in Portia Kapraun’s
story？
A. Repeated ads have a strong power of persuasion.
B. Social media users often encounter unwanted ads.
C. Major brands usually prefer social media advertising.
D. An uncertain economy leads to lower levels of consumption.
解析： 细节理解题。根据第一段中的Portia Kapraun has always ...
And again.And again.可知，Portia Kapraun在社交媒体平台上反复看
到自己不喜欢、不感兴趣的广告。
2. What can be inferred about the “less demanding advertisers”
mentioned in Paragraph 2？
A. They are forced to exit the digital ad market.
B. They have benefited from advertising experts.
C. They can now advertise at a more affordable price.
D. They work hard to improve their users’ experience.
解析： 推理判断题。根据第二段最后一句可知，随着众多财
力雄厚的营销方退出数字广告市场，疲软的市场导致一些数字平
台降低了广告定价，这样一来，要求较低的广告商便获得了登广
告的机会。由此可推知，要求较低的广告商现在能以更实惠的价
格刊登广告。
3. What is Corey Richardson’s attitude to major social media platforms？
A. Favorable. B. Hopeful.
C. Unclear. D. Negative.
解析： 观点态度题。根据最后一段中Corey Richardson的话可
知，他将主流社交媒体平台比作一家曾经很好的商场，但现在已变
成了一个卖日历、传呼机的地方。由此可推知，Corey Richardson对
主流社交媒体平台是持负面态度的。
4. Which of the following is a suitable title for the text？
A. Where Is Social Media Advertising Heading？
B. What Is Shaking Up the Online Advertising Market？
C. Why Are You Seeing So Many Bad Digital Ads Now？
D. How Are Targeted Ads Impacting Your Purchase Decisions？
解析： 标题归纳题。文章第一段讲述了一位社交媒体用户经
常看到自己不想看的劣质广告，由此引出本文话题，其余三段主
要分析了这类劣质广告越来越多的几个原因。故C项最适合作本
文标题。
B
When I checked into my hotel in Kaanapali， Maui， I was asked
what brought me to the island. I told the employees at the front desk that I
was writing a story about how to be a respectful tourist in Hawaii. One of
the staff members nodded with a significant smile and said he thought
tourists really have to be responsible.
What exactly does “responsible” mean？ The state’s tourism board
has created a program so that it’s easier for tourists to figure it out — and
act accordingly.The Malama Hawaii Program is， on its surface， classic
voluntourism.Visitors spend a day cleaning a beach， say， in exchange
for a free night’s stay at their hotel. But there are a number of experiences
that focus on cultural stewardship （管理）， and it’s that kind of
responsibility and respect that Native Hawaiians are increasingly looking
for.
The Lahaina Restoration Foundation offers one of these
experiences.Tourists can volunteer to help the foundation with its archives
（档案）.The three-hour experience includes working with staff to
describe historical documents and measuring artifacts （手工艺品），
and a tailored tour of one of the foundation’s sites or museums.
Kalapana Kollars， the foundation’s cultural programs director， says
he is seeing increased interest from tourists in the island’s cultural
history.“That doesn’t mean that there aren’t other people that come here
just to enjoy the weather，” he says.“But when someone comes through
our door to join us here it’s a purposeful search.”
The experience runs just twice a week， which is intentional. Kollars
says：“We haven’t scaled up that much. We like our connection to be
really high grade instead of touching a lot of people very lightly.”
Micah Kamohoali is a cultural ambassador. For the past 10 years he’s
been working with the island’s tourism board to better reflect Native
Hawaiian culture and traditions.
Since， the tourism board has cooperated with Native Hawaiians to
develop the experiences available to visitors and the stories shared.“I
think it completely changed the face of our tourism，”Kamohoali
says.“Now we’re actually proud of it.We can have people learn about our
island in a responsible way.”
语篇解读：本文是一篇记叙文。夏威夷推出“文化旅游”，以提高
游客的责任意识。
本文是一篇记叙文。夏威夷推出“文化旅游”，以提高
游客的责任意识。
5. Why did the author go to Hawaii？
A. To take part in a cultural program.
B. To find inspiration for her writing.
C. To visit her friends.
D. To take a holiday.
解析： 细节理解题。根据第一段中的I told the employees at the
front desk that I was writing a story about how to be a respectful tourist
in Hawaii.可知，作者去夏威夷是为了找一些写作灵感。
6. How can tourists get a free hotel stay after joining the Malama Hawaii
Program？
A. By cleaning beaches.
B. By taking photos for artworks.
C. By sorting historical documents.
D. By serving as a cultural ambassador.
解析： 细节理解题。根据第二段中的Visitors spend a day
cleaning a beach， say， in exchange for a free night’s stay at their
hotel.可知，参加Malama Hawaii Program的游客可以通过清理沙滩获
得免费住宿的机会。
7. What does Kollars expect of the experience offered by the Lahaina
Restoration Foundation？
A. It can be more accessible to tourists.
B. It can attract more tourists to the island.
C. It can offer a wider range of activities to tourists.
D. It can help tourists go deeper into the island’s culture.
解析： 推理判断题。根据第五段内容可知，Kollars期待他们组
织的文化体验能够让游客沉浸式体验当地文化，而不是蜻蜓点水。
8. What does Kamohoali think of the effort made by the island’s tourism
board？
A. It is inspiring. B. It is ambitious.
C. It is successful. D. It is pioneering.
解析： 观点态度题。根据最后一段中的“I think it completely
changed the face of our tourism，”Kamohoali says.“Now we’re
actually proud of it.We can have people learn about our island in a
responsible way.”可知，Kamohoali 认为夏威夷旅游委员会的努力改
变了当地的旅游面貌，这让他感到自豪。由此可知，在Kamohoali
看来，这样的努力是成功的。
Ⅱ.完形填空
Mrs June P. Garrett was my seventh-grade English teacher.Back in
1968， she had a transformative 9 on my life.
When I was in 7th grade， my father 10 me to play
sports.Unfortunately， I did not have any of what might be called
“ 11 talent”. But I wanted to make my father 12 ， if not proud.
So， I 13 the junior high school football team.
Meanwhile， I 14 on the junior high school newspaper.I even
created a parody （拙劣的模仿） advice column called “Dear
Gertrude.”Mrs Garrett， also the faculty advisor for the
newspaper， 15 my unconventional writing. One day， while grading
a homework assignment， she wrote this short but 16 note：“You
will make a living as a writer someday.”
From that point on， I 17 what I wanted to do with my life.In
fact， in 8th grade， when it came time to write that “What Do You Want
to Be When You Grow Up？” essay， I no longer wanted to be a doctor
（which is what my four brothers all became）. 18 ， I wrote these
words：
Now my mind wanders to a 19 thought.To be a writer is my
search.
I got a B＋ on that paper， and my path in life was 20 .
Soon I 21 playing football in 8th grade and focused the rest of my
school years on 22 ！
We all have talents.Fortunately， I had just the right teacher at just the
right time to help me 23 mine.
语篇解读：本文是一篇记叙文。老师帮助作者认清了自己在写作方
面的天赋，从而找到他人生努力的方向。
本文是一篇记叙文。老师帮助作者认清了自己在写作方
面的天赋，从而找到他人生努力的方向。
9. A. impression B. judgement
C. influence D. project
解析： 根据下文作者对他如何放弃足球，投入写作的具体描述
可知，老师对他的影响很大。
10. A. warned B. guided
C. expected D. allowed
解析： 根据下文的But I wanted to make my father 12 ， if
not proud.So， I 13 the junior high school football team.可知，作
者的父亲希望他做运动员，遗憾的是，他没有什么运动天赋。
11. A. artistic B. natural
C. creative D. athletic
解析： 参见上题解析。
12. A. amused B. special
C. happy D. disappointed
解析： 根据下文的Soon I 21 playing football in 8th grade
and focused the rest of my school years可知，为了让父亲高兴，作者
报名参加了校足球队。
13. A. went back to B. signed up for
C. insisted on D. prepared for
解析： 参见上题解析。
14. A. met his demand B. caught his eye
C. broke a leg D. landed a spot
解析： 根据下文的I even created a parody （拙劣的模仿）
advice column ...可知，作者除了加入足球队，还在校报处谋得了一
个职位。
15. A. shared B. encouraged
C. employed D. followed
解析： 根据下文的You will make a living as a writer someday.可
知，对于作者有些反常的写作，Mrs Garrett是持鼓励态度的，因此
在批阅作者的作业时，写下了鼓励他的评语。
16. A. interesting B. reasonable
C. uplifting D. informative
解析： 参见上题解析。
17. A. considered B. knew
C. wondered D. doubted
解析： 根据下文可知，老师的一句评语让作者突然意识到自己
想在以后的人生中做什么。
18. A. Instead B. Besides
C. In total D. In return
解析： 根据上文的I no longer wanted to be a doctor可知，作者
不再想要成为一名医生，而是写下了“我现在有一个新的想法，
成为一名作家是我的目标”这样的话。
19. A. new B. secret C. full D. small
解析： 参见上题解析。
20. A. achieved B. cut C. divided D. set
解析： 根据上文的To be a writer is my search.可知，从此，作者
人生之路的方向确定了下来。
21. A. enjoyed B. quit C. deserved D. kept
解析： 根据文中的To be a writer is my search.和focused the rest
of my school years on可知，作者在八年级的时候退出了足球队，从
此将自己的时间投入写作中。
22. A. writing B. acting
C. searching D. exercising
解析： 参见上题解析。
23. A. improve B. recognize
C. change D. reveal
解析： 根据上文老师对作者的影响可知，作者认为自己很幸
运，能有合适的老师在合适的时间帮助他认清自己的天赋所在。
Ⅲ.读后续写
阅读下面材料，根据其内容和所给段落开头语续写两段，使之构
成一篇完整的短文。
Lola and I had been friends since we were little kids. Lola was a
smart， funny friend. But at school， Lola just didn’t fit in.Lola’s hair was
curly and her thick glasses made her look like a fish. Girls in our school
wore trendy， brand-name clothes， but Lola sewed hers. She stood out
like a sore thumb.
Sometimes， it was embarrassing to be around Lola. People said rude
things about her hair， clothes， glasses — even about the fact that she got
really good grades. Lola always seemed to be able to ignore what other
people thought， but I couldn’t. I started to keep my distance from her.
There was a talent show in our school each spring. Students would
sing， dance， play musical instruments， and do everything else to put in
their talent. Being our graduation season in this senior school， this year’s
talent show would be obviously different. It would be a huge night.
Maya， an outgoing girl wanted me to be on her dance team.“We
win the talent show every year， and we need a satisfactory graduation this
year，”Maya said excitedly.“We need a new dancer. But just you， not
her！” Maya pointed to someone behind me.
I didn’t have to turn around — I knew who she meant.“Uh，
sure，” I mumbled （咕哝）. Maya was already heading out when I felt
someone tap on my shoulder. It was Lola. When I saw her confused face，
it was like waking up from a dream. Lola asked me if I was going to be in
the talent show. I hesitated without response.“That’s great，
Jane！”Lola said.“I’m going to participate this year， too！” I
couldn’t believe what I had heard.I even pictured Lola in front of a huge
crowd， everybody yelling and teasing. I was starting to worry.
The week passed quickly， and I barely saw Lola. I had to practice
every day with Maya and the team. The other dancers already knew the
steps， and I should keep up.
注意：1.续写词数应为150左右；
2. 请按如下格式作答。
Finally， the talent show came， and I felt more and more nervous.
I walked off the stage and gave a glimpse of gratitude to Lola，
who was ready to sing.
参考范文：
Finally， the talent show came， and I felt more and more nervous. I
didn’t want to be different from the rest of the group. Lola found me and
gave me a big hug.“You’ll do great， Jane！” Lola comforted
me.“You’re a wonderful dancer. Don’t care too much about what others
think. Just be yourself.” Soon， I was taking my place on the stage. I
remembered every step and every move.When the music was over， the
crowd burst into cheers.
I walked off the stage and gave a glimpse of gratitude to Lola， who
was ready to sing.The crowd became restless. Could Lola ignore？ Her
home-made dress was shining in the light， but her eyes were blurred. I
stood up， shouting， “Lola， you’re the best！” When Lola’s singing
drifted out， all the students became fascinated by her unique voice.Some
began singing with her， and then more， their singing echoing around the
hall. I rushed to the stage after her performance， hugging her
exuberantly.That’s enough！ A big hug healed everything， and we would
never be estranged.
谢谢观看！Section Ⅳ Extended reading & Project & Assessment
维度一：品句填词
根据所给单词的首字母或汉语提示，写出单词的正确形式。
1.There is no doubt that winning the prize b his confidence.
2.It is said that they p this house from an elderly couple last month.
3.To her joy， the supermarket was selling everything at a d .
4.He was bored at home， so he began to a himself by playing football.
5.Music is a great （途径） for releasing your personal emotions.
6.These sports events are said to be （赞助） by the same company.
7.The English usually make tea in a （茶壶） and drink it with cream and sugar.
8.The （裁缝） promised that her dress would be ready by Friday.
9.When we come to a new environment， we have to adapt our （心理）.
10.Normally， traffic reaches its （顶峰） between 6 and 7 in the afternoon， so you’d better avoid this period.
维度二：词形转换
用括号内单词的适当形式填空。
1. （psychology） say that everyone hopes to be loved and encouraged.
2.Her husband wants to make their honeymoon a （memory） trip for her.
3.It didn’t take much （persuade） to get her to tell us where he was.
4.The boy was so deeply （absorb） in reading that he totally forgot time.
5.Your （interact） with other students will help improve your language skills.
6.If I had seen the （advertise） of your company in time， I would have applied for the job.
7.She never realised her ambition of becoming a （profession） singer.
8.The father used to tell some （amuse） stories in his childhood to his children.
维度三：固定搭配和句式
根据汉语提示完成下列句子。
1.声音的速度远比光的速度慢。（that用作替代词）
The speed of sound is much slower .
2.汤姆今天早晨睡过头了。那是他上班迟到的原因。（That is why ...）
Tom overslept this morning. for work.
3.你越仔细，你犯的错误就越少。（the＋比较级 ...，the＋比较级 ...）
you are， mistakes you’ll make.
4.第一次看见这幅画，我就爱上了它。（名词短语引导时间状语从句）
I fell in love with this painting .
5.戴维不太善于清楚地向他人表达自己的思想。（get across）
David is not very good at to others.
6.这本书将受到学者们的欢迎， 同时也会引起一般读者的兴趣。（appeal to）
While the book will be welcomed by scholars， it will .
维度四：课文语法填空
阅读课文内容，在空白处填入1个适当的单词或括号内单词的正确形式。
Advertising refers to the activity of promoting a product or service， which tries to persuade you 1. （buy） a product or service.If an 2. （advertise） is placed on a popular website or on TV 3. peak times， a huge number of people will know about the product or service.A common technique 4. （use） by advertisers to create a desire to buy is to create a 5. （memory） slogan.Slogans use simple but impressive language to make us remember the product 6. service being advertised.Another technique advertisers often employ is to link their company or product to a “brand ambassador”.Of course， some 7. （advertise） are not so obvious.We absorb these marketing messages without thinking about them too much， yet they 8. （probable） affect us the next time we go shopping.In the future， advertising will be even more about 9. （understand） individual customers and sending them advertisements that 10. （tailor） to specific needs.
Ⅰ.阅读理解
A
Portia Kapraun has always seen unwelcome ads on Twitter， usually from major brands pitching （竭力推销） her expensive jewelry or vehicles that she， as a librarian in Indiana， could not afford. Ms Kapraun was not interested. But she soon saw the ads again. And again. And again.“These feel like low-end ads，” she said. In a shaky advertising market in an uncertain economy， ads that few people want to see suddenly seem to be everywhere.
Advancements in digital advertising technology were meant to improve users’ experience. People interested in shoes are intended to get ads for sneakers and boots， not repeated pitches promoting gold investments. And the technology is supposed to remove misleading or dangerous pitches. But lately， on several platforms， the opposite seems to be happening for a variety of reasons， including a slowdown in the overall digital ad market. As numerous deep-pocketed marketers have pulled back， and the softer market has led several digital platforms to lower their ad pricing， opportunities have opened up for less demanding advertisers.
Advertising experts agree that poor-quality ads appear to be increasing greatly. They point to a variety of potential causes： internal troubles at technology companies， weak content moderation （审核）， and high-level advertisers seeking other choices. Then， there’s the economy：A recent survey of 43 multinational companies representing more than $44 billion in advertising spending found that nearly 30 per cent planned to cut back on their marketing spending last year.
Other factors are also contributing to lower advertising quality.Social media advertising， once only practiced by specialists， is now easily available to anyone.Many of them are avoiding targeted ads — placements intended to reach specific audiences， usually at a higher cost — in favor of a cheaper spray-and-pray （广撒网式的） approach online， hoping to catch the attention of gullible （容易受骗的） or bored shoppers. “Major social media platforms are now like a mall that used to be good，” Corey Richardson， vice president at a multicultural ad company， says.“But now there’s no longer a mall there — it’s just a calendar store and a place selling beepers （传呼机）.”
1.What message does the author want to deliver in Portia Kapraun’s story？
A.Repeated ads have a strong power of persuasion.
B.Social media users often encounter unwanted ads.
C.Major brands usually prefer social media advertising.
D.An uncertain economy leads to lower levels of consumption.
2.What can be inferred about the “less demanding advertisers” mentioned in Paragraph 2？
A.They are forced to exit the digital ad market.
B.They have benefited from advertising experts.
C.They can now advertise at a more affordable price.
D.They work hard to improve their users’ experience.
3.What is Corey Richardson’s attitude to major social media platforms？
A.Favorable. B.Hopeful.
C.Unclear. D.Negative.
4.Which of the following is a suitable title for the text？
A.Where Is Social Media Advertising Heading？
B.What Is Shaking Up the Online Advertising Market？
C.Why Are You Seeing So Many Bad Digital Ads Now？
D.How Are Targeted Ads Impacting Your Purchase Decisions？
B
When I checked into my hotel in Kaanapali， Maui， I was asked what brought me to the island. I told the employees at the front desk that I was writing a story about how to be a respectful tourist in Hawaii. One of the staff members nodded with a significant smile and said he thought tourists really have to be responsible.
What exactly does “responsible” mean？ The state’s tourism board has created a program so that it’s easier for tourists to figure it out — and act accordingly.The Malama Hawaii Program is， on its surface， classic voluntourism.Visitors spend a day cleaning a beach， say， in exchange for a free night’s stay at their hotel. But there are a number of experiences that focus on cultural stewardship （管理）， and it’s that kind of responsibility and respect that Native Hawaiians are increasingly looking for.
The Lahaina Restoration Foundation offers one of these experiences.Tourists can volunteer to help the foundation with its archives （档案）.The three-hour experience includes working with staff to describe historical documents and measuring artifacts （手工艺品）， and a tailored tour of one of the foundation’s sites or museums.
Kalapana Kollars， the foundation’s cultural programs director， says he is seeing increased interest from tourists in the island’s cultural history.“That doesn’t mean that there aren’t other people that come here just to enjoy the weather，” he says.“But when someone comes through our door to join us here it’s a purposeful search.”
The experience runs just twice a week， which is intentional. Kollars says：“We haven’t scaled up that much. We like our connection to be really high grade instead of touching a lot of people very lightly.”
Micah Kamohoali is a cultural ambassador. For the past 10 years he’s been working with the island’s tourism board to better reflect Native Hawaiian culture and traditions.
Since， the tourism board has cooperated with Native Hawaiians to develop the experiences available to visitors and the stories shared.“I think it completely changed the face of our tourism，”Kamohoali says.“Now we’re actually proud of it.We can have people learn about our island in a responsible way.”
5.Why did the author go to Hawaii？
A.To take part in a cultural program.
B.To find inspiration for her writing.
C.To visit her friends.
D.To take a holiday.
6.How can tourists get a free hotel stay after joining the Malama Hawaii Program？
A.By cleaning beaches.
B.By taking photos for artworks.
C.By sorting historical documents.
D.By serving as a cultural ambassador.
7.What does Kollars expect of the experience offered by the Lahaina Restoration Foundation？
A.It can be more accessible to tourists.
B.It can attract more tourists to the island.
C.It can offer a wider range of activities to tourists.
D.It can help tourists go deeper into the island’s culture.
8.What does Kamohoali think of the effort made by the island’s tourism board？
A.It is inspiring. B.It is ambitious.
C.It is successful. D.It is pioneering.
Ⅱ.完形填空
Mrs June P. Garrett was my seventh-grade English teacher.Back in 1968， she had a transformative 9 on my life.
When I was in 7th grade， my father 10 me to play sports.Unfortunately， I did not have any of what might be called “ 11 talent”. But I wanted to make my father 12 ， if not proud. So， I 13 the junior high school football team.
Meanwhile， I 14 on the junior high school newspaper.I even created a parody （拙劣的模仿） advice column called “Dear Gertrude.”Mrs Garrett， also the faculty advisor for the newspaper， 15 my unconventional writing. One day， while grading a homework assignment， she wrote this short but 16 note：“You will make a living as a writer someday.”
From that point on， I 17 what I wanted to do with my life.In fact， in 8th grade， when it came time to write that “What Do You Want to Be When You Grow Up？” essay， I no longer wanted to be a doctor （which is what my four brothers all became）. 18 ， I wrote these words：
Now my mind wanders to a 19 thought.To be a writer is my search.
I got a B＋ on that paper， and my path in life was 20 .
Soon I 21 playing football in 8th grade and focused the rest of my school years on 22 ！
We all have talents.Fortunately， I had just the right teacher at just the right time to help me 23 mine.
9.A.impression B.judgement
C.influence D.project
10.A.warned B.guided
C.expected D.allowed
11.A.artistic B.natural
C.creative D.athletic
12.A.amused B.special
C.happy D.disappointed
13.A.went back to B.signed up for
C.insisted on D.prepared for
14. A.met his demand B.caught his eye
C.broke a leg D.landed a spot
15.A.shared B.encouraged
C.employed D.followed
16.A.interesting B.reasonable
C.uplifting D.informative
17.A.considered B.knew
C.wondered D.doubted
18.A.Instead B.Besides
C.In total D.In return
19.A.new B.secret
C.full D.small
20.A.achieved B.cut
C.divided D.set
21.A.enjoyed B.quit
C.deserved D.kept
22.A.writing B.acting
C.searching D.exercising
23.A.improve B.recognize
C.change D.reveal
Ⅲ.读后续写
阅读下面材料，根据其内容和所给段落开头语续写两段，使之构成一篇完整的短文。
Lola and I had been friends since we were little kids. Lola was a smart， funny friend. But at school， Lola just didn’t fit in.Lola’s hair was curly and her thick glasses made her look like a fish. Girls in our school wore trendy， brand-name clothes， but Lola sewed hers. She stood out like a sore thumb.
Sometimes， it was embarrassing to be around Lola. People said rude things about her hair， clothes， glasses — even about the fact that she got really good grades. Lola always seemed to be able to ignore what other people thought， but I couldn’t. I started to keep my distance from her.
There was a talent show in our school each spring. Students would sing， dance， play musical instruments， and do everything else to put in their talent. Being our graduation season in this senior school， this year’s talent show would be obviously different. It would be a huge night.
Maya， an outgoing girl wanted me to be on her dance team.“We win the talent show every year， and we need a satisfactory graduation this year，”Maya said excitedly.“We need a new dancer. But just you， not her！” Maya pointed to someone behind me.
I didn’t have to turn around — I knew who she meant.“Uh， sure，” I mumbled （咕哝）. Maya was already heading out when I felt someone tap on my shoulder. It was Lola. When I saw her confused face， it was like waking up from a dream. Lola asked me if I was going to be in the talent show. I hesitated without response.“That’s great， Jane！”Lola said.“I’m going to participate this year， too！” I couldn’t believe what I had heard.I even pictured Lola in front of a huge crowd， everybody yelling and teasing. I was starting to worry.
The week passed quickly， and I barely saw Lola. I had to practice every day with Maya and the team. The other dancers already knew the steps， and I should keep up.
注意：1.续写词数应为150左右；
2.请按如下格式作答。
Finally， the talent show came， and I felt more and more nervous.
I walked off the stage and gave a glimpse of gratitude to Lola， who was ready to sing.
Section Ⅳ Extended reading & Project & Assessment
基础知识自测
维度一
1.boosted 2.purchased 3.discount 4.amuse 5.channel
6.sponsored 7.teapot 8.tailor 9.psychology 10.peak
维度二
1.Psychologists 2.memorable 3.persuasion 4.absorbed
5.interaction 6.advertisement 7.professional 8.amusing
维度三
1.than that of light
2.That is why he was late
3.The more careful； the fewer
4.the first time I saw it
5.getting his ideas across
6.appeal to the general readers
维度四
1.to buy 2.advertisement 3.at 4.used 5.memorable 6.or 7.advertisements 8.probably 9.understanding
10.are tailored
素养能力提升
Ⅰ.
语篇解读：本文是一篇议论文。文章主要分析了社交媒体平台上的劣质广告为何越来越多。
1.B 细节理解题。根据第一段中的Portia Kapraun has always ... And again.And again.可知，Portia Kapraun在社交媒体平台上反复看到自己不喜欢、不感兴趣的广告。
2.C 推理判断题。根据第二段最后一句可知，随着众多财力雄厚的营销方退出数字广告市场，疲软的市场导致一些数字平台降低了广告定价，这样一来，要求较低的广告商便获得了登广告的机会。由此可推知，要求较低的广告商现在能以更实惠的价格刊登广告。
3.D 观点态度题。根据最后一段中Corey Richardson的话可知，他将主流社交媒体平台比作一家曾经很好的商场，但现在已变成了一个卖日历、传呼机的地方。由此可推知，Corey Richardson对主流社交媒体平台是持负面态度的。
4.C 标题归纳题。文章第一段讲述了一位社交媒体用户经常看到自己不想看的劣质广告，由此引出本文话题，其余三段主要分析了这类劣质广告越来越多的几个原因。故C项最适合作本文标题。
语篇解读：本文是一篇记叙文。夏威夷推出“文化旅游”，以提高游客的责任意识。
5.B 细节理解题。根据第一段中的I told the employees at the front desk that I was writing a story about how to be a respectful tourist in Hawaii.可知，作者去夏威夷是为了找一些写作灵感。
6.A 细节理解题。根据第二段中的Visitors spend a day cleaning a beach， say， in exchange for a free night’s stay at their hotel.可知，参加Malama Hawaii Program的游客可以通过清理沙滩获得免费住宿的机会。
7.D 推理判断题。根据第五段内容可知，Kollars期待他们组织的文化体验能够让游客沉浸式体验当地文化，而不是蜻蜓点水。
8.C 观点态度题。根据最后一段中的“I think it completely changed the face of our tourism，”Kamohoali says.“Now we’re actually proud of it.We can have people learn about our island in a responsible way.”可知，Kamohoali 认为夏威夷旅游委员会的努力改变了当地的旅游面貌，这让他感到自豪。由此可知，在Kamohoali看来，这样的努力是成功的。
Ⅱ.
语篇解读：本文是一篇记叙文。老师帮助作者认清了自己在写作方面的天赋，从而找到他人生努力的方向。
9.C 根据下文作者对他如何放弃足球，投入写作的具体描述可知，老师对他的影响很大。
10.C 根据下文的But I wanted to make my father 12 ， if not proud.So， I 13 the junior high school football team.可知，作者的父亲希望他做运动员，遗憾的是，他没有什么运动天赋。
11.D 参见上题解析。
12.C 根据下文的Soon I 21 playing football in 8th grade and focused the rest of my school years可知，为了让父亲高兴，作者报名参加了校足球队。
13.B 参见上题解析。
14.D 根据下文的I even created a parody （拙劣的模仿） advice column ...可知，作者除了加入足球队，还在校报处谋得了一个职位。
15.B 根据下文的You will make a living as a writer someday.可知，对于作者有些反常的写作，Mrs Garrett是持鼓励态度的，因此在批阅作者的作业时，写下了鼓励他的评语。
16.C 参见上题解析。
17.B 根据下文可知，老师的一句评语让作者突然意识到自己想在以后的人生中做什么。
18.A 根据上文的I no longer wanted to be a doctor可知，作者不再想要成为一名医生，而是写下了“我现在有一个新的想法，成为一名作家是我的目标”这样的话。
19.A 参见上题解析。
20.D 根据上文的To be a writer is my search.可知，从此，作者人生之路的方向确定了下来。
21.B 根据文中的To be a writer is my search.和focused the rest of my school years on可知，作者在八年级的时候退出了足球队，从此将自己的时间投入写作中。
22.A 参见上题解析。
23.B 根据上文老师对作者的影响可知，作者认为自己很幸运，能有合适的老师在合适的时间帮助他认清自己的天赋所在。
Ⅲ.
参考范文：
Finally， the talent show came， and I felt more and more nervous. I didn’t want to be different from the rest of the group. Lola found me and gave me a big hug.“You’ll do great， Jane！” Lola comforted me.“You’re a wonderful dancer. Don’t care too much about what others think. Just be yourself.” Soon， I was taking my place on the stage. I remembered every step and every move.When the music was over， the crowd burst into cheers.
I walked off the stage and gave a glimpse of gratitude to Lola， who was ready to sing.The crowd became restless. Could Lola ignore？ Her home-made dress was shining in the light， but her eyes were blurred. I stood up， shouting， “Lola， you’re the best！” When Lola’s singing drifted out， all the students became fascinated by her unique voice.Some began singing with her， and then more， their singing echoing around the hall. I rushed to the stage after her performance， hugging her exuberantly.That’s enough！ A big hug healed everything， and we would never be estranged.
6 / 6Section Ⅳ Extended reading & Project & Assessment
Advertising①： the power of persuasion②
In just one day， a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly？ In short③， it refers to④ the activity of promoting a product or service⑤. In other words⑥， it tries to persuade people to buy a product or service.
The history of advertising has always been closely linked with⑦ that of the mass media⑧. From the ancient simple advertisements painted on outdoor signs⑨ to the colourful， interactive ones in smartphone apps⑩， advertising and the mass media have developed hand in hand .[1]As media channels have grown in number and type， so have advertisements.
【读文清障】
①advertising n.广告活动，广告业
advertise vt.& vi.做广告，登广告；公布，征聘；展现，宣传
advertisement n.广告，启事；广告活动，广告宣传
advertiser n.广告商
②persuasion n.说服，劝说；信仰
persuade vt.说服；使信服
③in short总之，简而言之
④refer to指的是；参考，查阅；涉及
⑤promote a product or service
推销一种产品或服务
⑥in other words换言之，换句话说；也就是说
⑦be linked with与……连接
⑧mass media大众传媒
⑨outdoor signs户外标志
⑩smartphone apps智能手机应用软件
hand in hand手拉手地，携手地，齐头并进地
channel n.途径，渠道；电视台；频道；方法；水渠
Because the mass media reaches so many people， it is a perfect vehicle for advertisers.[2]If an advertisement is placed on a popular website or on TV at peak times， a huge number of people will know about the product or service it is advertising.[3]In addition to making people aware of a product or service， a successful advertisement will also create a desire to buy， thus boosting business.[4]That is why when a company wants to promote a product or service， it often launches a mass media advertising campaign .
[1]句中As引导时间状语从句， 意为“随着……”；“so＋助动词＋另一个主语”结构，表示后者的情况和前者的一样。
[2]句中If引导条件状语从句；it is advertising为省略了关系代词that或which的定语从句，修饰先行词the product or service。
[3]动词-ing短语boosting business作结果状语，表示自然而然的结果。
[4]That is why ...意为“那就是为什么……”， why引导的表语从句中含有一个when引导的时间状语从句。
Based on the psychology behind creating a desire to buy， advertisers have developed ways of persuading people into purchasing their products or services.[5]A common technique to make an impact is to create a memorable slogan .[6]Slogans use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to our emotions.For example， a slogan may connect a fine china teapot it aims to promote with our pride in having good taste.[7]You will hear a variety of slogans any time you watch TV.Think about your favourite one.What makes it special？ And what message does it try to get across ？A slogan which communicates an idea effectively can boost sales and even become part of popular culture.That is the power of memorable slogans.
[5]第一个动词不定式短语to make an impact作后置定语，第二个动词不定式短语to create a memorable slogan作表语。
[6]动词不定式短语to make us ...作目的状语；动词-ing短语being advertised作后置定语，修饰the product or service。
[7]any time引导时间状语从句，意为“无论何时……”。
Another technique advertisers often employ is to link their company or product to a “brand ambassador ”—a famous actor， a sports star， or even a fictional character .Think of a popular fast-food restaurant.Does it have a brand ambassador？ Is the brand ambassador popular among potential customers？[8]The more we like the brand ambassador， the more we will be attracted to buy the product.
[8]本句为“the＋比较级...，the＋比较级...”结构，表示“越……，就越……”。
peak adj.高峰时期的，最高度的n.顶峰，高峰；山峰；尖端
vi.达到高峰，达到最高值
at peak times在高峰时间
a huge number of
大量的，许多
in addition to
另外，除……之外（还）
make sb aware of 使某人意识到……
boost vt.使增长，使兴旺
n.增长，提高；帮助，激励
launch a mass media advertising campaign
开展大众媒体广告活动
psychology n.心理，心理特征；心理学
purchase vt.买，购买
n.购买，采购；购买的东西，购买项目
memorable adj.难忘的，值得纪念的
slogan n.标语，口号
appeal to对……产生吸引力；呼吁；申诉
teapot n.茶壶
a variety of各种各样的
get across被传达，被理解，把……讲清楚
employ v.运用，使用；应用；雇用
ambassador n.大使，代表
brand ambassador
品牌大使
a fictional character
一个虚构的人物
Of course， some advertisements are not so obvious： product placement is typically used in films with huge box-office success and TV shows with high ratings .[9]Some films are now sponsored by leading brands， so that only their products appear in the films， like the watches worn by the title character in the James Bond films.Other types of mass media use product placement too， including video games.[10]It is not uncommon for sports video game series to feature different in-game equipment with real brand names.[11]We absorb these marketing messages without thinking about them too much， yet they will probably have an effect on us the next time we go shopping.
[9]so that引导结果状语从句，意为“因此”；worn by ...为动词-ed短语作后置定语，修饰名词the watches。
[10]句中It作形式主语，动词不定式短语to feature ...作真正的主语。
[11]the next time引导时间状语从句，意为“下次……时”。
In the past， advertising was all about reaching as many people as possible with the same message.Now， advertising is becoming more digital and more personalized .Already we may see online advertisements for products or services we have previously searched for on the Internet， and we are very likely to receive special discounts and promotions targeted specifically at us.In the future， advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.[12]Not only will this make them feel more valued and enable them to see what they are most interested in， but it will also help companies target their customers more efficiently to have a positive effect on sales.
[12]本句为“not only ...but also ...”结构， not only置于句首，该分句使用了部分倒装。其中what they are most interested in为宾语从句，作see的宾语。
placement n.放置；安置
rating n.收视率；等级，级别
with high ratings 收视率高
sponsor vt.赞助；主办；为慈善活动捐款；资助
n.赞助商；为慈善活动捐款的人
in-game equipment 游戏装备
absorb vt.理解，掌握；吸收；吸引全部注意力
have an effect on
对……有影响
more digital and more personalized 更加数字化和个性化的
personalized adj.
为个人特制（或专设）的；个性化的
discount n.折扣
vt.打折出售
tailor vt.专门制作，定做 n.裁缝
be tailored to specific needs
针对特殊需求而量身定做的
【参考译文】
广告：说服的力量
短短一天之内，一个人就能见到数百条促销信息。广告已然成为现代生活的一部分。但是，广告究竟是什么呢？简单地说，广告指的是推销一种产品或服务的活动。换言之，它（广告）试图说服人们去购买一种产品或服务。
广告的历史一直以来都与大众传媒的历史息息相关。从古代画在户外招牌上的简单的广告到智能手机应用程序里丰富多彩的交互式广告，广告一直与大众传媒携手发展。随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。
大众传媒的受众十分广泛，正因如此，广告商视其为广告宣传的完美工具。如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都会知晓它所宣传的产品或服务。除了让人们知晓产品或服务，一则成功的广告也会激发购买欲，从而促进业务增长。那就是为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起一场广告活动。
基于激发购买欲背后的心理特征，广告商开发了多种说服人们购买其产品或服务的方式。一种用于影响消费者的常见手段是创作一则令人难忘的广告语。广告语用简单但令人印象深刻的语言使我们记住它所宣传的产品或服务。有些广告语还能引起我们的情感共鸣。例如，一则广告语可能会用其打算推销的一款精美的瓷器茶壶让我们联想到拥有高雅的品味所带来的自豪感。无论何时打开电视，你都会听到各种各样的广告语。想想你最喜欢的那则广告。它有什么特别之处？它试图传达什么样的信息？一则有效传达一种理念的广告语可以增加销售量，甚至成为流行文化的一部分。这就是令人难忘的广告语所拥有的力量。
广告商常用的另一种手段是将其公司或产品与一位“品牌大使”联系起来，例如一位著名演员、体育明星，甚至是一个虚构人物。想想一家很受欢迎的快餐店。它有品牌大使吗？这位品牌大使是否受到潜在消费者的喜爱？我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。
当然，有些广告并不那么明显。在超高票房的电影或高收视率的电视节目中，植入式广告是很典型的。如今一些电影由知名品牌赞助，因而只有该品牌的产品会出现在电影中，比如“007”系列电影的主人公詹姆斯·邦德佩戴的手表。其他类型的大众传媒也会采用植入式广告，包括电子游戏。在体育电子游戏系列中，用真实的品牌名给不同的游戏装备命名的做法并不罕见。我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。
在过去，广告只是要向尽可能多的人传播同样的信息。而现在，广告则变得更加数字化与个性化。我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们定制的特殊折扣和促销活动。在未来，广告将更注重对个体消费者的了解，并向他们发送针对其特定需求而特制的广告。这不仅会让消费者觉得自己更受重视，还能让他们看到自己最感兴趣的内容，此外也能帮助公司更加有效地锁定目标客户，从而对销售量产生积极影响。
第一步：析架构，理文本脉络
Read the passage quickly and fill in the blanks.
第二步：精读文，达明察秋毫
Read the passage carefully and choose the best answer.
1.What is the purpose of an advertisement？
A.To give a warning.
B.To collect information.
C.To tell people of some information.
D.To promote a product or a service.
2.What kind of language should slogans use？
A.Easy-to-understand. B.Complicated.
C.Boring. D.Controversial.
3.Which of the following people can NOT be a “brand ambassador”？
A.A famous film star.
B.An Olympic champion.
C.A criminal arrested by the police.
D.A cartoon character enjoyed by children.
4.What are the characters of advertising now？
①More digital. ②More valued.
③More positive. ④More personalized.
A.①② B.②③
C.①③ D.①④
5.What’s the author’s attitude towards future advertising？
A.Negative. B.Objective.
C.Critical. D.Positive.
第三步：通词句，学语言表达
1.词汇学习——循规律，记单词
以-able结尾的形容词归纳
①memorable难忘的，值得纪念的
②adjustable可调节的
③comfortable舒服的
④movable可移动的；活动的
⑤suitable合适的，恰当的，适宜的
⑥bearable可忍受的，可容忍的
⑦washable可洗的，耐洗的
2.美句欣赏——赏佳句，品用法
省略关系代词that或which的定语从句：关系词that、 which、 who在从句中作宾语时，常可省略。请从课文中找出两句，并翻译成汉语。
（1）原句：
翻译：
（2）原句：
翻译：
第四步：析难句，清阅读障碍
1.If an advertisement is placed on a popular website or on TV at peak times， a huge number of people will know about the product or service it is advertising.
句式分析
尝试翻译
2.Some films are now sponsored by leading brands， so that only their products appear in the films， like the watches worn by the title character in the James Bond films.
句式分析
尝试翻译
第五步：拓视野，育思维品质
1.What can you find when you look at the first and the last sentences in Paragraph 2， Paragraph 3 and Paragraph 6？ （Logical Thinking 逻辑性思维）
2.Do you find the examples of advertisements in the article helpful？ What other examples can you think of？ （Creative Thinking 创造性思维）
Part Ⅰ 核心词汇集释
persuade vt.说服；使信服
【教材原句】 In other words， it tries to persuade people to buy a product or service.
换言之，它（广告）试图说服人们去购买一种产品或服务。
【用法】
（1）persuade sb to do/into doing sth 说服某人做某事
persuade sb not to do/out of doing sth 说服某人不做某事
persuade sb of sth/that ... 使某人相信……
（2）persuasive adj. 有说服力的，能使人信服的
persuasion n. 说服，劝说；信仰
【佳句】 I couldn’t persuaded myself that he was honest.
＝I couldn’t persuaded myself of his honesty.
我无法说服自己他是诚实的。
【辨清】 ①persuade sb to do sth
说服某人做某事（结果是成功的）
②advise sb to do sth
劝说某人做某事（结果可能劳而无功）
③try to persuade sb to do sth
尽力说服某人做某事（不一定能够说服）
【练透】 单句语法填空
①Eventually， we persuaded him the wisdom of this decision.
②He tried to persuade his father （give） up smoking， but in vain.
③Don’t let yourself be persuaded into （buy） things you don’t really need.
④My father advised my sister to be a dentist， and she was touched by his at last， because his words were so .（persuade）
【写美】 同义句转换
⑤She finally persuaded him not to play computer games any more.
→She finally playing computer games.
advertise vt.& vi.做广告，登广告；公布，征聘；展现，宣传
【教材原句】 If an advertisement is placed on a popular website or on TV at peak times， a huge number of people will know about the product or service it is advertising.
如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都会知晓它所宣传的产品或服务。
【用法】
（1）advertise for ... 征聘……，登广告征求……
advertise in ... 在……上登广告
（2）advertisement n. 广告，启事；广告活动，广告宣传
an advertisement for ... ……的广告
put an advertisement in the newspaper在报纸上发布广告
（3）advertising n. 广告活动，广告业
【佳句】 We should advertise for someone to look after our children.
我们应该登个广告聘人来照看我们的孩子。
【练透】 单句语法填空
①Cigarette （advertise） has been banned.
②You’d better advertise a person to look after the garden while you are on holiday.
③It is an axiom in the business world that a satisfied customer is the best （advertise）.
【写美】 完成句子
④I have seen and am keen to gain more detailed information.
我看到了贵公司的广告， 渴望得到更详细的信息。
get across被传达，被理解，把……讲清楚
【教材原句】 And what message does it try to get across？ 它试图传达什么样的信息？
【用法】
get sth across （to sb） （向某人）讲清楚某事，使（某人）理解某事
get it across to sb that ... 让某人明白……
get into 进入；陷入；养成
get over 克服；恢复
get on/along （well） with ... 进展（顺利）；与……相处（得好）
get around 四处走动（旅行）；（消息等）传播
get through 通过；完成；接通（电话）
【佳句】 Each play has a theme or central idea which the playwright hopes to get across through dialogue and action.
每出戏都有一个主题或中心思想， 剧作家希望通过对话和动作来传达这个主题或中心思想。
【练透】 用get的相关短语填空
①It was strange that I spoke slowly but my meaning didn’t to students.
②I rang Tom several times this morning but could not to him.
③After many difficulties，the local government guaranteed the school under construction.
④The information on the Internet much more rapidly than that in the newspaper.
【写美】 翻译句子
⑤另外，我们应该学着如何与别人友好相处。
absorb vt.理解，掌握；吸收；吸引全部注意力
【教材原句】 We absorb these marketing messages without thinking about them too much， yet they will probably have an effect on us the next time we go shopping.
我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。
【用法】
（1）absorb ...into ... 把……吸收进/并入……
absorb oneself in 专心于；全神贯注于
absorb/attract/draw one’s attention 吸引某人的注意力
（2）absorbed adj. 全神贯注的
（be） absorbed in 被……吸引住；专心致志
（3）absorbing adj. 十分吸引人的，引人入胜的
【佳句】 Absorbed in reading， these children didn’t feel hungry at all.
＝Absorbing themselves in reading， these children didn’t feel hungry at all.
这些孩子沉浸在阅读中，一点儿都不觉得饿。
【用准】 be absorbed in （doing） sth结构在句中作状语、定语，类似的结构还有：
①be lost in ②be buried in
③be occupied in ④be devoted to
【练透】 单句语法填空
①The journalists were absorbing （they） in the event when something strange came about.
② （absorb） in every move of mine，the foreign students couldn’t help taking pictures from time to time.
③The story that our Chinese teacher told us was so （absorb）.
【写美】 句式升级
④As they were absorbed in every move of mine， the foreign students were once again amazed by this unique culture.
→ ， the foreign students were once again amazed by this unique culture.（动词-ed短语作状语）
amuse vt.（提供）消遣；逗笑
【教材原句】 After lunch the residents and the young volunteers amused themselves with art activities which included Chinese painting and calligraphy.
午餐后，居民们和青年志愿者们用包括中国画和书法在内的艺术活动自娱自乐。
【用法】
（1）amused adj.觉得好笑的，愉快的，开心的
be amused at/by ... 以……为乐；被……逗乐
keep sb amused 使某人快乐
（2）amusing adj. 逗人笑的；有趣的
（3）amusement n.娱乐（活动），消遣；可笑，愉悦
to one’s amusement 使某人感到好笑的是
in/with amusement 愉快地
【佳句】 They sang songs to amuse themselves during the break.
休息时，他们唱歌来娱乐自己。
His amusing performance in the drama kept the audience amused from the beginning to the end.
他在剧中滑稽的表演让观众从头乐到尾。
【练透】 单句语法填空
①He stopped and watched amusement to see the child so absorbed.
②The comedy not only （amuse） the audience， but also built up their confidence.
③The lecture was given in an （amuse） way， but was still rich in helpful knowledge.
④After-school activities can give us （amuse） and help us relax ourselves.
【写美】 句型转换
⑤What the little boy saw in the zoo amused him.
→
（amused adj.）
Part Ⅱ 重点句型解构
句型公式：That is why ...
【教材原句】 That is why when a company wants to promote a product or service， it often launches a mass media advertising campaign.
那就是为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起一场广告活动。
【用法】
（1）This/That is/was why ...“这/那就是为什么……”，why引导表语从句，表示结果。
（2）This/That/It is/was because ...“这/那是因为……”，because引导表语从句，表示原因。
（3）The reason why ...is/was that ...“……的原因是……”，why引导定语从句并在从句中作状语；that引导表语从句，表示原因。
（4）The reason that ...is/was ...“……的原因是……”，that引导同位语从句。
【品悟】 He stayed up late into the night yesterday.That is why he is very tired.
昨天晚上他熬夜到很晚。那就是他很疲惫的原因。
【写美】 句型转换
The Earth looks blue from space because about 71 per cent of its surface is covered with water.
→The Earth looks blue from the space. about 71 per cent of its surface is covered with water.
→About 71 per cent of the Earth’s surface is covered with water. it looks blue from space.
→ the Earth looks blue from space about 71 per cent of its surface is covered with water.
句型公式：the＋比较级 ...，the＋比较级 ...
【教材原句】 The more we like the brand ambassador， the more we will be attracted to buy the product.
我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。
【用法】
（1）“the＋比较级 ...，the＋比较级 ...”是一个比较结构，意为“越……，就越……”，表示后者随着前者的变化而变化。
（2）通常情况下，前一个“the＋比较级...”相当于比较状语从句或条件状语从句，后一个“the＋比较级...”通常相当于主句。主句和从句的时态常用一般现在时或一般过去时。若主句的谓语动词用一般将来时，从句的谓语动词用一般现在时表示将来。
【品悟】 The more we do for the people， the happier we will be.
我们为人民做得越多，我们就会越幸福。
The more difficult the questions are， the less likely he is able to answer them.
问题越难，他回答出来的可能性就越小。
The longer he waited， the more impatient he became.
他等得越久，就越不耐烦。
【写美】 完成句子/句型转换
①Usually， ， the more it gets noticed.
通常情况下，这个想法越奇怪，就越能引起人们的注意。
② our traditional culture， .
你对我们的传统文化了解得越多，你就会对它越感兴趣。
③The higher the ground is， the air becomes.
离地面越高，空气就越稀薄。
④ he worked， he got.
他工作越努力，得到的就越多。
⑤If you study harder， you will make greater progress in your studies.
→ ， the greater progress you will make in your studies.
句型公式：名词短语引导时间状语从句
【教材原句】 We absorb these marketing messages without thinking about them too much， yet they will probably have an effect on us the next time we go shopping.
我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。
【用法】
句中的名词短语the next time用作连词，引导时间状语从句， 意为“下次……时”。
（1）the first time/（the） next time/the last time引导时间状语从句， 表示“第一次/下次/上次（最后一次）……时”。
（2）every/each time引导时间状语从句， 意为“每当……”， 相当于whenever。
（3）the first time用作连词， 引导时间状语从句， 意为“第一次……时”； for the first time是介词短语， 只能用作状语， 意为“第一次”。
【品悟】 —Next time you visit Bob， remember to give him a call in advance.
—Good point.I will.
——下次你去拜访鲍勃时， 记得提前给他打个电话。
——说得好， 我会的。
【写美】 完成句子
①“ ， drink some green tea.” This is what my mother used to tell me.
“每次吃甜食的时候， 喝些绿茶。”我妈妈以前就是这么跟我说的。
②I remember you showed me some photos on that theme .
我记得上次你参观我们学校时给我看了一些有关那个主题的照片。
③Mom would read a book or sing a soft song .
每次我们露营， 妈妈都会读一本书或唱一首轻柔的歌。
Section Ⅳ Extended reading & Project & Assessment
【文本透析·剖语篇】
第一步
1.advertising 2.history 3.reasons 4.Techniques 5.Brand
第二步
1～5 DACDB
第三步
2.（1）原句：If an advertisement is placed on a popular website or on TV at peak times， a huge number of people will know about the product or service it is advertising.
翻译：如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都会知晓它所宣传的产品或服务。
（2）原句：For example， a slogan may connect a fine china teapot it aims to promote with our pride in having good taste.
翻译：例如，一则广告语可能会用其打算推销的一款精美的瓷器茶壶让我们联想到拥有高雅的品味所带来的自豪感。
第四步
1.如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都会知晓它所宣传的产品或服务。
2.如今一些电影由知名品牌赞助，因而只有该品牌的产品会出现在电影中，比如“007”系列电影的主人公詹姆斯·邦德佩戴的手表。
第五步
1.The first and the last sentences in each of the three paragraphs make up the main idea of the paragraph， echoing and explaining each other.
2.The examples are all helpful if understanding the author’s idea.When it comes to more examples， I can think of a chocolate advertisement：“Milk fragrant， silky feel.”It not only reminds us of its silky smooth taste， but also a peaceful and beautiful life.
【核心知识·巧突破】
Part Ⅰ
1.①of ②to give ③buying ④persuasion； persuasive
⑤persuaded him out of
2.①advertising ②for ③advertisement
④your company’s advertisement
3.①get across ②get through ③getting over ④gets around
⑤In addition， we should learn how to get along/on well with others.
4.①themselves ②Absorbed ③absorbing
④Absorbed in every move of mine
5.①in/with ②amused ③amusing ④amusement
⑤The little boy was amused at/by what he saw in the zoo.
Part Ⅱ
1.That is because； That is why； The reason why； is that
2.①the stranger the idea is ②The more you know about； the more you are interested in it ③the thinner ④The harder； the more ⑤The harder you study
3.①Every/Each time you eat a sweet ②the last time you visit our school ③every time we camped
13 / 13
