(共33张PPT)
Period 1
Unit 4 Everyday economics
主题语境
人与社会——社会（热点）问题
1．_________ n．(事物的)潜力，可能性
2．________ v．购买
3．_____ adj．不浓烈的，淡的
4．_______ n．卡(路里)
课时练案 单元词汇表(Words and expressions)
potential
purchase
mild
calorie
5．______ n．令人悲伤的事，不幸
6．_____ n．偷窃，偷盗
7．_____ n．阶段，时期
8．_____ n．奖金；红利
9．____ v．(短期的)租用，租借
10．_____ n．滥用
sorrow
theft
phase
bonus
hire
abuse
1．Everybody may have different aims in different ______(phase)．
2．It has been the _______(mild) winter since records began in this region．
3．A vegetarian diet may not provide enough ________(calorie) for a child's normal growth．
4．That day we _____(hire) a local guide to get us across the mountains．
phases
mildest
calories
hired
5．There are a lot of ______(theft) in this district，especially those of stealing cars．
6．With such a friend，I think I can share my joys and _______(sorrow) with her．
7．Now，even cars can ____________(purchase) on the Internet with just a few clicks of a mouse．
8．Did they regret their ______(abuse) of power or did they just curse the bad luck of being caught？
thefts
sorrows
be purchased
abuses
1．enterprise n．事业；企业；进取心→____________ adj．有创业精神的；有事业心的；有进取心的
2．distribute v．分销，经销；分发，分配→____________ n．(商品的)分销，经销
3．guide v．指导，引导 n．向导→________ n．指导，引导
4．consult v．请教；查阅→__________ n．顾问
enterprising
distribution
guidance
consultant
5．convention n．惯例，协定，公约→____________ adj．传统的，常规的
6．____________ v．不公正地区别对待，歧视→discrimination n．歧视
7．finance n．财政，金融→_________ adj．财政的，金融的；财务的
8．automatic adj．自动的→_____________ adv．自动地
9．frustrate v．使沮丧，使懊恼→___________ n．懊丧，懊恼，沮丧
10．________ n．费用，花费→expensive adj．昂贵的
conventional
discriminate
financial
automatically
frustration
expense
1．The trip was _________(expense) but it was worth every penny．
2．The high official was put into prison for _________(finance) reasons．
3．All the activities here take place under the ________(guide) of an experienced tutor．
4．To the surprise of the little boy，the door opened _____________
(automatic) as he approached．
expensive
financial
guidance
automatically
5．Carl earned a lot of money over the summer vacation as a _________
(consult) of that company．
6．Some ____________(enterprise) members found ways of reducing their expenses or raising their incomes．
7．Our country has already been able to develop many kinds of ____________(convention) weapons．
8．The Red Cross is ____________ food and clothing to the refugees now．The ____________ of food and clothing helps them go through difficulties．(distribute)
consultant
enterprising
conventional
distributing
distribution
1．______ 关于，至于
2．________ 出发，开始
3．_______________ 使收支仅能相抵
4．_____________ 妨碍，阻止
5．___________________ 以最低价格
6．________ 出租(房屋、房间、土地等)
7．_______________ 以损害……为代价
8．____________ 可能受……影响的
as to
start out
make ends meet
interfere with
at rock-bottom prices
rent out
at the expense of
be subject to
1．We planned to __________ at dawn，but the sudden rain ruined our plan．
2．You can get this kind of mobile phones _____________________．
3．She never allows her personal feelings to _____________ her work．
start out
at rock-bottom prices
interfere with
4．His expressionless face gave her no clue ______ what he was thinking．
5．The combination of subjects you choose ___________ your interests and your strengths．
as to
is subject to
1．forehead n．额，前额
[联想] ①forearm n．前臂
②foreground n．前景
③foreword n．序言，前言
④forecast n．预测，预报
2．input n．投入(物)
[联想] ①income n．收入
②intake n．纳入，摄入
③inrush n．涌入
词汇联想 由新知联想已知
3．consultant n．顾问
[联想] ①participant n．参与者
②assistant n．助手
③servant n．仆人
④applicant n．申请者
4．subjective adj．主观的
[联想] objective adj．客观的
5．abuse n．滥用
[联想] abnormal adj．非正常的
①blank adj．无表情的，木然的
②clue n．线索，迹象
③take a deep breath深呼吸
④struggle to do sth．努力做某事
⑤presentation n．介绍，陈述，展示
课下预习 第一篇课文(Understanding ideas)
⑥be fond of喜爱，爱好
⑦row upon row鳞次栉比，一排又一排
⑧delicate adj．娇嫩的；脆弱的；精美的
⑨end up最终，结果是
⑩potential n．(事物的)潜力，可能性
condition n．条件
ideal adj．理想的
raise v．抚养；养育
bug n．突然的兴趣，迷恋
be bitten by the...bug对……产生浓厚的兴趣
enterprising adj．有创业精神的；有事业心的；有进取心的
present one's idea提出某人的想法
in the hope of怀着……的希望
devotion n．奉献
rejection n．拒绝
input n．投入(物)
obstacle n．障碍，阻碍，妨碍
phase n．阶段，时期
the initial phase初始阶段
purchase v．购买
distribution n．(商品的)分销，经销
bonus n．奖金；红利
a decent bonus一笔可观的奖金
mixed feelings复杂的感情
guidance n．指导，引导
consultant n．顾问
rush into things仓促行事
more than不仅仅
sound adj．合理的，正确的
access to capital融资渠道
negotiating skills谈判技巧
Business Blossoms
As she spoke，Zhang Yue put her hands behind her back to hide that they were shaking．She couldn't，however，hide the line of sweat running down her forehead，which was caused partly by the heat of the television studio，but more by fear of the four people seated in front of her．They stared back，their blank① faces giving no clue② as to what they would say next．[1] Feeling dizzy，Zhang Yue took a deep breath③ as she struggled to finish④ her presentation⑤， “And that is why I need your help in turning my new and exciting business into a successful one．”
[1]此处为动词-ing形式短语作状语。
Now chairwoman of her own company，Zhang Yue is fond of⑥ saying，“The early bird catches the worm．” The place where this happens is a valley，a world away from any television studio．Moving carefully through the darkness，she passes row upon row⑦ of rose plants．In an hour，these fields will be full of people，working quickly to pick the flowers before sunrise．“It has to be done then，” says Zhang．“These flowers are delicate⑧．”
Zhang never thought that this was something she would end up⑨ doing．Surrounded by roses as she was growing up，she paid them little attention．[2] It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential⑩．“Conditions are
ideal here，” she says．“This is a place where roses grow wild．”
[2]本句为强调句，强调的句子成分为时间状语。
Zhang therefore decided to return to her home town and grow roses，which surprised many people．“I wanted to experience the freedom of being my own boss，” she said．“But I also wanted to give something back to my home town．As people say，‘It takes a village to raise a child．’”
She is not the only young person to have been bitten by the start-up bug ．All over the world，an increasing number of enterprising young people are thinking of starting their own businesses，as the growing economy creates more opportunities．Like Zhang，they present their ideas in the hope of getting investment and advice，and they have the same passion and devotion ．The majority meet with rejection ．A few，like Zhang Yue，find themselves lucky enough to get investment and the all-important input and support from more experienced business people．The road to their success is however still a long and difficult one，with many challenges along the way．
As someone who grew up in the country，Zhang already knew about growing plants．However，like any entrepreneur who was just starting out，she still had a lot to learn．She has overcome a number of obstacles in nursing her business to the success it is today．“The biggest challenge at the initial phase was to persuade people to work for me，which was totally outside my experience．Few in the village believed I could create a multi-million yuan business from flowers，” says Zhang．“After I went on TV，a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution ．It was only then that the locals began to believe me．Now my product is one of the best in Asia．This year，I can pay all my fellow workers a decent bonus ．”
Seeing her peers who also dream of success and independence，Zhang has mixed feelings ．[3] Though she welcomes the new entrepreneurial spirit，she advises that people be realistic and seek guidance from expert consultants before rushing into things ．
[3]本句为主从复合句。Though引导让步状语从句；advises后的宾语从句用了虚拟语气。
“I love running my own business，but it's not for everyone，” says Zhang．“To succeed in business，you need more than a good idea，hard work and determination．[4] What really matters is a sound business plan，access to capital ， and good management and negotiating skills ． Most of all，don't be too ambitious．You should know your own limits and those of the people you work with．For young people who have little life experience，that can be a challenge．”
[4]本句中What引导主语从句；整个句子为“主系表”结构。
创业之花
发言时，张悦把手藏在背后，以掩饰双手的颤抖。但她无法掩饰从额头淌下的一行汗水，这一部分是由于电视演播室里有些热，但更多的则是由于她害怕坐在她面前的四个人。他们面无表情地凝视着她，让人根本看不出他们接下来会说什么。张悦感到一阵眩晕，做了个深呼吸，然后努力完成她的陈述，“这就是为什么我需要你们的帮助，使这个全新的、激动人心的创业项目获得成功。”
张悦现在是自己公司的董事长，她总喜欢说：“早起的鸟儿有虫吃。”她创业的地点在一个山谷里，这是一个远离任何电视演播室的世界。她小心地在黑暗中穿行，经过一排又一排的玫瑰植株。一小时后就会有许多人来到这里，趁着日出前的时间快速采摘玫瑰花。“必须在那个时候采。”张悦说，“这些花是很娇嫩的。”
张悦以前从未想过自己会做这一行。她从小到大，身边到处都是玫瑰，她很少注意到它们。直到她结束海外留学生活，回国看望父母时，才意识到这里的潜力。“这里的条件非常理想。”她说，“这里适合玫瑰自然生长。”
因此，张悦决定回到家乡，开始种植玫瑰，这让很多人感到惊讶。“我想体验自己当老板的自由。”她说，“同时我也想回报我的家乡。正如人们所说：‘养育一个孩子需要整个村庄的力量。’”
她并不是唯一一个被创业所吸引的年轻人。在世界各地，经济的不断增长创造了更多的机会，越来越多有事业心的年轻人开始考虑自己创业。像张悦一样，他们表达自己的想法，希望以此获得投资和建议。而且，他们也拥有同样的热情和为事业奉献的决心。他们中的大多数会遭到拒绝，但包括张悦在内的少数人会非常幸运地获得投资，并从更有经验的商界人士那里获得非常关键的投入和支持。不过他们的成功之路仍然漫长而艰难，一路上会遇到许多挑战。
作为一个在农村长大的人，张悦已经比较了解作物种植。不过，跟所有刚起步的企业家一样，她要学的还有很多。为了取得今天的成就，她精心打理生意，克服了许多障碍。“在初始阶段，最大的挑战就是说服人们来为我工作，这完全超出了我的经验范围。村里几乎没人相信我能从花卉生意中赚到几百万元。”张悦说，“我上了电视后，一家亚洲大型化妆品制造商表示愿意购买我的产品并且帮忙分销。直到那时本地人才开始相信我。现在我提供的是亚洲最好的产品之一。今年，我可以给我的同事们发一笔丰厚的奖金了。”
看到同龄人也梦想着成功和独立，张悦的心情很复杂。尽管她希望看到新的创业精神的涌现，但她也建议他们要现实一些，在仓促行事之前先寻求专业顾问的指导。
“我热爱经营自己的生意，但不是每个人都适合做这个。”张悦说，“要想在事业上取得成功，你需要的不仅仅是好的理念、勤奋和决心。真正重要的是一个合理的商业计划、获得资金的渠道，以及良好的管理和谈判技巧。最重要的是，不要野心太大。你得知道自己的极限，还有与你共事的人的极限。对于缺乏生活经验的年轻人来说，这可能是个挑战。”
THANKSPeriod 1 单元词汇表(Words and expressions)
1． n．(事物的)潜力，可能性 2． v．购买 3． adj．不浓烈的，淡的 4． n．卡(路里) 5． n．令人悲伤的事，不幸 6． n．偷窃，偷盗 7． n．阶段，时期 8． n．奖金；红利 9． v．(短期的)租用，租借 10． n．滥用 1．Everybody may have different aims in different (phase)． 2．It has been the (mild) winter since records began in this region． 3．A vegetarian diet may not provide enough (calorie) for a child's normal growth． 4．That day we (hire) a local guide to get us across the mountains． 5．There are a lot of (theft) in this district，especially those of stealing cars． 6．With such a friend，I think I can share my joys and (sorrow) with her． 7．Now，even cars can (purchase) on the Internet with just a few clicks of a mouse． 8．Did they regret their (abuse) of power or did they just curse the bad luck of being caught？
1．enterprise n．事业；企业；进取心→ adj．有创业精神的；有事业心的；有进取心的 2．distribute v．分销，经销；分发，分配→ n．(商品的)分销，经销 3．guide v．指导，引导 n．向导→ n．指导，引导 4．consult v．请教；查阅→ n．顾问 5．convention n．惯例，协定，公约→ adj．传统的，常规的 6． v．不公正地区别对待，歧视→discrimination n．歧视 7．finance n．财政，金融→ adj．财政的，金融的；财务的 8．automatic adj．自动的→ adv．自动地 9．frustrate v．使沮丧，使懊恼→ n．懊丧，懊恼，沮丧 10． n．费用，花费→expensive adj．昂贵的 1．The trip was (expense) but it was worth every penny． 2．The high official was put into prison for (finance) reasons． 3．All the activities here take place under the (guide) of an experienced tutor． 4．To the surprise of the little boy，the door opened (automatic) as he approached． 5．Carl earned a lot of money over the summer vacation as a (consult) of that company． 6．Some (enterprise) members found ways of reducing their expenses or raising their incomes． 7．Our country has already been able to develop many kinds of (convention) weapons． 8．The Red Cross is food and clothing to the refugees now．The of food and clothing helps them go through difficulties．(distribute)
1． 关于，至于 2． 出发，开始 3． 使收支仅能相抵 4． 妨碍，阻止 5． 以最低价格 6． 出租(房屋、房间、土地等) 7． 以损害……为代价 8． 可能受……影响的 1．We planned to at dawn，but the sudden rain ruined our plan． 2．You can get this kind of mobile phones ． 3．She never allows her personal feelings to her work． 4．His expressionless face gave her no clue what he was thinking． 5．The combination of subjects you choose your interests and your strengths．
由新知联想已知
1．forehead n．额，前额 [联想] ①forearm n．前臂 ②foreground n．前景 ③foreword n．序言，前言 ④forecast n．预测，预报 2．input n．投入(物) [联想] ①income n．收入 ②intake n．纳入，摄入 ③inrush n．涌入 3．consultant n．顾问 [联想] ①participant n．参与者 ②assistant n．助手 ③servant n．仆人 ④applicant n．申请者 4．subjective adj．主观的 [联想] objective adj．客观的 5．abuse n．滥用 [联想] abnormal adj．非正常的
第一篇课文(Understanding ideas)
①blank adj．无表情的，木然的
②clue n．线索，迹象
③take a deep breath深呼吸
④struggle to do sth．努力做某事
⑤presentation n．介绍，陈述，展示
⑥be fond of喜爱，爱好
⑦row upon row鳞次栉比，一排又一排
⑧delicate adj．娇嫩的；脆弱的；精美的
⑨end up最终，结果是
⑩potential n．(事物的)潜力，可能性
condition n．条件
ideal adj．理想的
raise v．抚养；养育
bug n．突然的兴趣，迷恋
be bitten by the...bug对……产生浓厚的兴趣
enterprising adj．有创业精神的；有事业心的；有进取心的
present one's idea提出某人的想法
in the hope of怀着……的希望
devotion n．奉献
rejection n．拒绝
input n．投入(物)
obstacle n．障碍，阻碍，妨碍
phase n．阶段，时期
the initial phase初始阶段
purchase v．购买
distribution n．(商品的)分销，经销
bonus n．奖金；红利
a decent bonus一笔可观的奖金
mixed feelings复杂的感情
guidance n．指导，引导
consultant n．顾问
rush into things仓促行事
more than不仅仅
sound adj．合理的，正确的
access to capital融资渠道
negotiating skills谈判技巧
Business Blossoms
As she spoke，Zhang Yue put her hands behind her back to hide that they were shaking．She couldn't，however，hide the line of sweat running down her forehead，which was caused partly by the heat of the television studio，but more by fear of the four people seated in front of her．They stared back，their blank① faces giving no clue② as to what they would say next．[1] Feeling dizzy，Zhang Yue took a deep breath③ as she struggled to finish④ her presentation⑤， “And that is why I need your help in turning my new and exciting business into a successful one．”
[1]此处为动词-ing形式短语作状语。
Now chairwoman of her own company，Zhang Yue is fond of⑥ saying，“The early bird catches the worm．” The place where this happens is a valley，a world away from any television studio．Moving carefully through the darkness，she passes row upon row⑦ of rose plants．In an hour，these fields will be full of people，working quickly to pick the flowers before sunrise．“It has to be done then，” says Zhang．“These flowers are delicate⑧．”
Zhang never thought that this was something she would end up⑨ doing．Surrounded by roses as she was growing up，she paid them little attention．[2] It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential⑩．“Conditions are ideal here，” she says．“This is a place where roses grow wild．”
[2]本句为强调句，强调的句子成分为时间状语。
Zhang therefore decided to return to her home town and grow roses，which surprised many people．“I wanted to experience the freedom of being my own boss，” she said．“But I also wanted to give something back to my home town．As people say，‘It takes a village to raise a child．’”
She is not the only young person to have been bitten by the start-up bug ．All over the world，an increasing number of enterprising young people are thinking of starting their own businesses，as the growing economy creates more opportunities．Like Zhang，they present their ideas in the hope of getting investment and advice，and they have the same passion and devotion ．The majority meet with rejection ．A few，like Zhang Yue，find themselves lucky enough to get investment and the all-important input and support from more experienced business people．The road to their success is however still a long and difficult one，with many challenges along the way．
As someone who grew up in the country，Zhang already knew about growing plants．However，like any entrepreneur who was just starting out，she still had a lot to learn．She has overcome a number of obstacles in nursing her business to the success it is today．“The biggest challenge at the initial phase was to persuade people to work for me，which was totally outside my experience．Few in the village believed I could create a multi-million yuan business from flowers，” says Zhang．“After I went on TV，a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution ．It was only then that the locals began to believe me．Now my product is one of the best in Asia．This year，I can pay all my fellow workers a decent bonus ．”
Seeing her peers who also dream of success and independence，Zhang has mixed feelings ．[3] Though she welcomes the new entrepreneurial spirit，she advises that people be realistic and seek guidance from expert consultants before rushing into things ．
[3]本句为主从复合句。Though引导让步状语从句；advises后的宾语从句用了虚拟语气。
“I love running my own business，but it's not for everyone，” says Zhang．“To succeed in business，you need more than a good idea，hard work and determination．[4] What really matters is a sound business plan，access to capital ， and good management and negotiating skills ． Most of all，don't be too ambitious．You should know your own limits and those of the people you work with．For young people who have little life experience，that can be a challenge．”
[4]本句中What引导主语从句；整个句子为“主系表”结构。
创业之花
发言时，张悦把手藏在背后，以掩饰双手的颤抖。但她无法掩饰从额头淌下的一行汗水，这一部分是由于电视演播室里有些热，但更多的则是由于她害怕坐在她面前的四个人。他们面无表情地凝视着她，让人根本看不出他们接下来会说什么。张悦感到一阵眩晕，做了个深呼吸，然后努力完成她的陈述，“这就是为什么我需要你们的帮助，使这个全新的、激动人心的创业项目获得成功。”
张悦现在是自己公司的董事长，她总喜欢说：“早起的鸟儿有虫吃。”她创业的地点在一个山谷里，这是一个远离任何电视演播室的世界。她小心地在黑暗中穿行，经过一排又一排的玫瑰植株。一小时后就会有许多人来到这里，趁着日出前的时间快速采摘玫瑰花。“必须在那个时候采。”张悦说，“这些花是很娇嫩的。”
张悦以前从未想过自己会做这一行。她从小到大，身边到处都是玫瑰，她很少注意到它们。直到她结束海外留学生活，回国看望父母时，才意识到这里的潜力。“这里的条件非常理想。”她说，“这里适合玫瑰自然生长。”
因此，张悦决定回到家乡，开始种植玫瑰，这让很多人感到惊讶。“我想体验自己当老板的自由。”她说，“同时我也想回报我的家乡。正如人们所说：‘养育一个孩子需要整个村庄的力量。’”
她并不是唯一一个被创业所吸引的年轻人。在世界各地，经济的不断增长创造了更多的机会，越来越多有事业心的年轻人开始考虑自己创业。像张悦一样，他们表达自己的想法，希望以此获得投资和建议。而且，他们也拥有同样的热情和为事业奉献的决心。他们中的大多数会遭到拒绝，但包括张悦在内的少数人会非常幸运地获得投资，并从更有经验的商界人士那里获得非常关键的投入和支持。不过他们的成功之路仍然漫长而艰难，一路上会遇到许多挑战。
作为一个在农村长大的人，张悦已经比较了解作物种植。不过，跟所有刚起步的企业家一样，她要学的还有很多。为了取得今天的成就，她精心打理生意，克服了许多障碍。“在初始阶段，最大的挑战就是说服人们来为我工作，这完全超出了我的经验范围。村里几乎没人相信我能从花卉生意中赚到几百万元。”张悦说，“我上了电视后，一家亚洲大型化妆品制造商表示愿意购买我的产品并且帮忙分销。直到那时本地人才开始相信我。现在我提供的是亚洲最好的产品之一。今年，我可以给我的同事们发一笔丰厚的奖金了。”
看到同龄人也梦想着成功和独立，张悦的心情很复杂。尽管她希望看到新的创业精神的涌现，但她也建议他们要现实一些，在仓促行事之前先寻求专业顾问的指导。
“我热爱经营自己的生意，但不是每个人都适合做这个。”张悦说，“要想在事业上取得成功，你需要的不仅仅是好的理念、勤奋和决心。真正重要的是一个合理的商业计划、获得资金的渠道，以及良好的管理和谈判技巧。最重要的是，不要野心太大。你得知道自己的极限，还有与你共事的人的极限。对于缺乏生活经验的年轻人来说，这可能是个挑战。”
Period 1
速记·重点词汇——牢记词形和词义
1．potential 2．purchase 3．mild 4．calorie 5．sorrow 6．theft 7．phase 8．bonus 9．hire 10．abuse
运用·语境填空——测试一下基本功
1．phases 2．mildest 3．calories 4．hired 5．thefts 6．sorrows 7．be purchased 8．abuses
速记·派生词汇——牢记词形和词义
1．enterprising 2．distribution 3．guidance 4．consultant 5．conventional 6．discriminate 7．financial 8．automatically
9．frustration 10．expense
运用·语境填空——测试一下基本功
1．expensive 2．financial 3．guidance 4．automatically 5．consultant 6．enterprising 7．conventional 8．distributing；distribution
速记·重点短语——记牢搭配和意义
1．as to 2．start out 3．make ends meet 4．interfere with 5．at rock-bottom prices 6．rent out 7．at the expense of 8．be subject to
运用·语境填空——测试一下基本功
1．start out 2．at rock-bottom prices 3．interfere with 4．as to 5．is subject to
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