Period Four Lesson 3 The Advertising Game (Reading)
Ⅰ. 1. sponsor 2. fundamental 3. budget 4. boosted
Ⅱ. 1. freedom 2. combination 3. originate 4. technological
5. commercial 6. competitive 7. Located 8. participation
9. attraction 10. suitable
Ⅲ. 1. consists of 2. go through 3. participate in 4. standing out 5. separate; from 6. link; to/with 7. combines; and/with 8. is suitable for
Ⅳ. 1. not everyone supports this idea 2. to work in the computer industry 3. in which there was a pair of beautiful gloves 4. combining education with/and entertainment
Ⅴ. 【文章大意】 本文是一篇记叙文,描述了作者在一场突如其来的暴风雪中迷路并被困在车中,随后通过社交媒体发出求救信号,最终得到一位陌生人在恶劣天气中的救援,并被引领至安全之地的经历。
1. A 根据下文“…as the snowstorm was approaching.”及“But really, I had no…where I was.”可知,由于暴风雪即将来临,作者抄了一条近路。故选A项。shortcut近路;turn(依次轮到的)机会;look看;risk风险。
2. B 根据下文“Within minutes I was in a white-out.”可知,雪下得很快,故选B项。 soon不久;fast快;lightly轻轻地;suddenly突然。
3. C 根据下文getting covered with snow可知,此处说的是暴风雪中车窗的状态,C项frozen符合语境,故选C项。locked上锁的;closed关闭的;frozen结冰的;broken破损的。
4. A 根据下文“…the road edge and keep to a straight line.”可知,此处说的是沿着路边,故选A项。follow沿着;cover覆盖;mark标志;remember记得。
5. B 根据下文“I stopped and kept the car running…”以及“I called 911.”可知,作者因暴风雪迷路,不知道自己在哪里,故选B项。plan计划;clue线索;doubt怀疑;problem问题。
6. C 根据上文“I stopped and kept the car running…”可知,作者通过保持汽车运转的方式保暖,故选C项。awake醒着的;calm镇静的;warm温暖的;still静止的。
7. D 根据上文“I called 911.The operator told me to wait things out for the night.”可知,作者向911求救,却被告知要等一晚上,因此作者感到惊慌失措,故选D项。 confusion困惑;trouble麻烦;embarrassment尴尬;panic恐慌。
8. C 根据下文“Soon enough, people started chiming in on my post.”可知,作者在网上发了帖子,故选C项。confirm证实;find发现;post发帖子;check检查。
9. B 根据下文“…wishing for anyone to come to my rescue.”可知,作者讲述的是自己经历的事情,故选B项。 look at看;go through经历;search for查找;carry out执行。
10. D 根据下文“…who was going to put me in touch with people nearby.”可知,作者收到了一条消息,故选D项。 tip小费;comment评论;like爱好;message消息。
11. B 根据上文“…who was going to put me in touch with people nearby.”可知,在困境中有陌生人试图帮助作者,使作者感到如释重负,故选B项。 inspired受启示的;relieved感到宽慰的;convinced坚信的;amazed大为惊奇的。
12. D 根据下文“He had walked about 500 metres to get me…”可知,此处说的是人影,故选D项。policeman警察;creature生物;shadow阴影;figure人影。
13. A 根据上文“Then the snow started and was coming down…Within minutes I was in a white-out.”可知,帮助作者的人顶着大风大雪前来,A项“与……做斗争”表达的含义符合语境,故选A项。 fight与……做斗争;avoid避免;check检查;report报告。
14. D 根据下文“I drove slowly behind him.”可知,前来帮忙的人知道方向,所以作者跟着他开车,故选D项。 goal目标;danger危险;depth深度;direction方向。
15. C 根据上文“But really, I had no…where I was.”以及“When we reached his house…”可知,作者在暴风雪中迷路,被陌生人帮助。由此可知,作者心怀感激,故选C项。 hope希望;love爱;gratitude感激;pride自豪。
Ⅵ. 【文章大意】 本文是说明文。文章介绍了人们日常生活中的决策瘫痪现象并给出了应对策略。
1. E 根据空前“You’re shocked that there are so many factors to consider; not only the basics, such as price and delivery time, but there are many other factors like battery duration, warning lights for too much pressure and even fancy apps.”可知,购物时要考虑的因素很多,不容易做决定,故E项(你的休息时间已经不多了,你不可能做出决定。)符合语境。故选E。
2. G 根据空后“Perhaps you only have two or three choices, but the risk of making the wrong decision can be paralysing, such as choosing between university places and job offers.”可知,这个例子表明决定多并不是好事,会给你带来压力,故G项(在其他生活情况下,可能是决定给你带来的压力。)符合语境。故选G。
3. C 根据空后“One is to recognize that there is rarely any such thing as the perfect decision. The other is to acknowledge that not making a decision is actually a decision—so don’t kid yourself that endlessly procrastinating(拖延) is the easy solution.”可知,这里提供了一些克服决策瘫痪的方法,故C项(有多种方法可以克服决策瘫痪。)符合语境。故选C。
4. B 根据空前“If you’re willing to put in the effort, a practical approach is to reduce the mental complexity involved in a decision by doing little research.”可知,这里建议你做一些研究,B项的make some brief notes可以帮助你来研究,故B项(对之前的因素做一些简短的记录。)符合语境。故选B。
5. D 根据空前“Score the available choices against those factors, giving greater weight to those that have higher priority.”可知,评分有利于你做出决定,故D项(你最终会得到一个分数,向你显示出最有利的决定。)符合语境。故选D。
Ⅶ. 【文章大意】 这是一篇说明文。文章主要介绍了什么是广告以及广告的常见技巧。
1. refers 考查动词时态以及主谓一致。陈述事实用一般现在时,主语为advertising,谓语用三单形式。故填refers。
2. boosting 考查非谓语动词。此处表示前面的行为或情况导致了后面的结果,应用现在分词作结果状语。故填boosting。
3. why 考查表语从句。此处引导表语从句,从句缺少原因状语,应用why。故填why。
4. products 考查名词复数。根据后文services可知,此处应用复数形式表示泛指。故填products。
5. a 考查冠词。后文slogan为泛指,且memorable是发音以辅音音素开头的单词。故填a。
6. to link 考查非谓语动词。空处及后文在说明主语的内容,此处用不定式作表语。故填to link。
7. are 考查动词时态和主谓一致。陈述事实用一般现在时,谓语与some advertisements保持一致,用复数。故填are。
8. probably 考查副词。此处修饰动词短语have an effect on,应用副词probably,故填probably。
9. to 考查介词。短语be tailored to表示“按需定制”。故填to。
10. more valued 考查形容词比较级。此处作表语,根据下文的more efficiently可知,此处表示“更有价值”,应用比较级。故填more valued。Period Four Lesson 3 The Advertising Game (Reading)
●Ⅰ 单词拼写
1. Wang Wei decided to (资助) the young man to study painting and recommended him to a master.
2. A (根本的) key to healthy eating is to eat slowly.
3. The defence (预算) of the country has been increasing rapidly for more than a decade.
4. My presentation on traditional Chinese art was a great success, which b my confidence.
●Ⅱ 单句填空
1. For most citizens , liberty means the (free) to practise their religious or political beliefs.
2. Different beats, tunes and a (combine) of different instruments meant that it took time for me to uncover the beauty of the song.
3. All theories (origin) from practice and in turn serve practice.
4. Space exploration has already promoted (technology) improvements that benefit us all.
5. Festivals are becoming more and more (commerce), with businesses taking advantage of the celebrations.
6. We need to work harder to remain (compete) with other companies.
7. (locate) at the foot of the West Mountain, the garden enjoys pleasant surroundings .
8. Our society needs the full (participate) of its younger citizens if it is to continue to thrive.
9. The old temple on the top of the hill, said to have been constructed in the Song Dynasty, is a popular tourist (attract).
10. We cannot guarantee that this product will be (suit) for all users, as individual preferences and needs may vary.
●Ⅲ 短语填空
1. Our school’s volunteer team (由……组成) enthusiastic members, who hold various programmes on a regular basis, like visiting the home for the old.
2. I hope none of you have to (经历) the same kind of suffering that I did.
3. To appeal to everyone to (参加) labour, colourful labour programmes are open in our school every week.
4. To our astonishment , she danced with heart and soul, (突出) from all the participants .
5. It’s sometimes hard to fact (把……与……区别开来) fiction in what she says.
6. The objective is to the strategy of the corporation (把……和……联系起来) the reality of its business.
7. This is the beer that best good taste (使……和……融合) a low calorie count.
8. Skateboarding is a fun and active sport, and (适合于) all fitness levels.
●Ⅳ 句型训练
1. Nowadays, some people choose to have the dinner in a restaurant, but .(部分否定)
如今,有些人选择在饭店吃正餐,不过,不是每个人都支持这一想法。
2. My ambition is
when I grow up.(非谓语作表语)
我的志向是长大后在计算机行业工作。
3. She carefully opened the box,
.(介词+关系代词)
她小心翼翼地打开盒子,里面有一副漂亮的手套。
4. The film
is worthy of being watched.(分词作定语)
这部寓教于乐的影片值得一看。
●Ⅴ 完形填空
I was heading home after giving my colleague a lift. I took a 1 as the snowstorm was approaching.
Then the snow started and was coming down 2 . Within minutes I was in a white-out. The windows were 3 and getting covered with snow, so I slowed down and rolled down my driver’s side window, thinking I could better 4 the road edge and keep to a straight line. But really, I had no 5 where I was. I stopped and kept the car running to stay 6 . I called 911. The operator told me to wait things out for the night.
The call left me in 7 . Breathe, I told myself. An idea occurred to me. I 8 my location online and explained what I was 9 , wishing for anyone to come to my rescue. Soon enough, people started chiming in on my post. I got a 10 from someone who was going to put me in touch with people nearby. I had never been more 11 .
Then I saw a big 12 in the dark. He had walked about 500 metres to get me, 13 the wind and snow each step of the way. “You’ll be OK. Follow me.” He turned around and started to trudge through the snow, sure of the 14 . I drove slowly behind him. When we reached his house, I burst into tears of 15 .
( )1. A. shortcut B. turn
C. look D. risk
( )2. A. soon B. fast
C. lightly D. suddenly
( )3. A. locked B. closed
C. frozen D. broken
( )4. A. follow B. cover
C. mark D. remember
( )5. A. plan B. clue
C. doubt D. problem
( )6. A. awake B. calm
C. warm D. still
( )7. A. confusion B. trouble
C. embarrassment D. panic
( )8. A. confirmed B. found
C. posted D. checked
( )9. A. looking at B. going through
C. searching for D. carrying out
( )10. A. tip B. comment
C. like D. message
( )11. A. inspired B. relieved
C. convinced D. amazed
( )12. A. policeman B. creature
C. shadow D. figure
( )13. A. fighting B. avoiding
C. checking D. reporting
( )14. A. goal B. danger
C. depth D. direction
( )15. A. hope B. love
C. gratitude D. pride
●Ⅵ 阅读七选五
How to deal with decision paralysis (瘫痪)
If you’ve ever gone online to order something during a work break—let’s say a new electric toothbrush—expecting it to be fairly easy, but instead you found yourself overwhelmed by the huge number of choices available, you’ve experienced decision paralysis.
You’re shocked that there are so many factors to consider; not only the basics, such as price and delivery time, but there are many other factors like battery duration, warning lights for too much pressure and even fancy apps. 1.
This is just one example of decision paralysis—when the huge number of choices and the difficulty of weighing the supermarket up lead you to freeze. It used to be thought that increased choice could only be a good thing for consumers and they would welcome it, but actually it can bring the opposite effect and cause people to walk away. 2. Perhaps you only have two or three choices, but the risk of making the wrong decision can be paralysing, such as choosing between university places and job offers.
3. One is to recognize that there is rarely any such thing as the perfect decision. The other is to acknowledge that not making a decision is actually a decision—so don’t kid yourself that endlessly procrastinating (拖延) is the easy solution.
If you’re willing to put in the effort, a practical approach is to reduce the mental complexity involved in a decision by doing little research. 4. In the case of the toothbrush, this might be price first and then battery duration; in the case of choosing a university, it might be fame first, then friends who are also planning to study there, and lastly the distance to home. Score the available choices against those factors, giving greater weight to those that have higher priority. 5.
A. You could always make a random choice.
B. Make some brief notes about the prior factors to you.
C. There are various ways to overcome decision paralysis.
D. You’ll end up with a score showing you the most favourable decision.
E. The clock is ticking on your break and it’s impossible to make a decision.
F. This is all that you’ll miss out on once you choose to go down a particular path.
G. In other life situations, it might be the weight of the decision that bears down on you.
●Ⅶ 语法填空
Advertising 1. (refer) to the activity of promoting a product or service. It has become part of our modern life.
Advertising has always been closely linked with the mass media. In addition to making people aware of a product or service, a successful advertisement can also create a desire to buy, thus 2. (boost) business. That is 3. when a company wants to promote a product or service, it often launches a mass media advertising campaign.
Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their 4. (product) or services. A common technique to make an impact is to create 5. memorable slogan, which uses simple but impressive language to make people remember the product or service. Another technique advertisers often employ is 6. (link) their company or product to a “brand ambassador”. Moreover, some advertisements such as product placement 7. (be) not so obvious. We absorb the marketing messages without thinking about them too much, yet they 8. (probable) have an effect on us the next time we go shopping.
In the future, advertising will be more about understanding individual customers and sending them advertisements that are tailored 9. specific needs. Not only will this make them feel 10. (valued), but it will also help companies target their customers more efficiently. Period Four Lesson 3 The Advertising Game(Reading)
【课前自主探究】
Step 1 Fast reading
B
Step 2 Careful reading
1—4 DDBD
Step 3 Summary
1. who/that 2. have gone 3. effective 4. visually 5. from
6. unusual 7. However 8. to make 9. helping 10. better
【语言知识梳理】
词汇点睛
1. (1)①Located ②location
(2)①vt.找出……的准确位置 ②vt.把……安置在(或建造于)
(3)is located in
2. ①are suitable for us high school students ②is suitable to be played ③suits you best ④suit his/her lessons to
3. (1)①attraction ②attractive
(2)to attract/draw my attention
4. (1)consists/lies/exists in
(2)consists of; is composed of; is made up of
5. (1)①competition ②competitive
(2)competed with/against each other
6. (1)combination
(2)combine exercise with/and a healthy diet
7. (1)①linked ②to/with
(2)a direct link between salty foods and high blood pressure
8. (1)①participation ②participant (2)participated in/took part in/joined in/went in for/got involved in
句型透视
1. (1)①rooted ②used (2)marked; falling
2. (1)①which ②where
(2)①which makes our environment cleaner
②whose poems are passed/handed downPeriod Four Lesson 3 The Advertising Game(Reading)
词汇助读 课文 翻译助读
①fundamental adj.根本的;基本的;基础的 ②agency n.代理处 ③advertisement n.广告 ④commercial adj.商业的,商务的 ⑤technological adj.技术的;科技的;工艺的 ⑥originate vt.创始,创造 ⑦sew vi. & vt.缝,缝纫;缝制;缝补 ⑧locate vt.位于 The advertising industry started with the fundamental① purpose of promoting and selling goods to people [1]who might need them. Advertising agencies② would create a basic type of advertisement③ [2]known as a commercial④ advertisement. Such advertisements have gone through a process of change over the years along with social, economic and technological⑤ developments. [1]画线部分为who引导的定语从句,修饰前面的people。 [2]画线部分为过去分词作后置定语,修饰advertisement。 Classic advertisements used to give information about finding certain products. It was likely to be the name of a company, [3]part of which might include the name of the place from which the product originated⑥. For example, it could be “Shanghai Sewing⑦ Machines”, or “Tsing Tao Beer Corporation”. From the name you would know [4]what the company sells, where they are located⑧ , and the name of the product. [3]画线部分为which引导的非限制性定语从句,补充说明前面的the name of a company;第二个which引导定语从句,修饰前面的the place。 广告业始创的根本目的是向可能需要商品的人们推销和售卖商品。广告代理公司创造出一种被称为商业广告的基本的广告形式。多年来,随着社会、经济和技术的发展,这类广告经历了一个变化的过程。 以前,经典的广告会给出识别特定产品的信息。它可能是一家公司的名称,其中一部分可能包含产品的原产地。例如,“上海缝纫机厂”或“青岛啤酒公司”。从名字你就可以知道这家公司所销售的产品、所在地以及产品名称。
(续表)
词汇助读 课文 翻译助读
⑨suitable adj.合适的,适宜的 ⑩in competition with 与……竞争 attract vt.吸引 consist of由……构成 advertiser n.广告商 budget n.预算vi. & vt.把……编入预算 visual adj.视觉的,视力的 visually adv.视觉上;形象化地;看得见地 boost n.增长 vt.促进,推动 competitive adj.竞争性强的,有竞争力的 combine vi. & vt.(使)结合,(使)组合 [4]画线部分为 what引导的宾语从句,作know的宾语;where引导宾语从句,也作know的宾语。 Advertising agencies used to create this kind of advertising and it could be very effective. But then they realised [5]that it might not be suitable⑨ for a marketplace where products and services are in direct competition with⑩ each other. Particularly now, in modern times, advertisements need to attrac and hold the attention of the public. For this reason, [6]it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is. Others try to create advertisements [7]that people simply enjoy looking at. As present-day advertiser often have large budget, huge amounts of money are spent on applying modern design techniques to make these advertisements as visuall attractive as possible. However, even this is often not enough to be noticed in a modern city. [5]画线部分为that引导的宾语从句,作realised的宾语;where引导定语从句,修饰前面的a marketplace。 [6]画线部分中,it作形式主语,不定式作真正的主语;that引导定语从句,修饰前面的advertisements;how引导宾语从句,作show的宾语。 [7]画线部分为that引导的定语从句,修饰前面的advertisements。 Because of the boos in advertising, people are used to seeing a high standard of visual design. Modern advertisements need something else [8]to separate them from their competitors. To stand out in a world of competitiv advertising, they must combin the highest standard of design with creative ways to make people believe [9]that they “must have the product”. For example, some advertisements may suggest [10]that buying a car can make you free. That is, they use the concept of freedom to sell the car. Other common ideas include happiness, wealth and success. In fact, in the world of advertisements, such content is as old as advertising itself. [8]画线部分为不定式短语作目的状语。 [9]画线部分为 that引导的宾语从句,作believe的宾语。 [10]画线部分为that引导的宾语从句,作suggest的宾语。 广告代理公司过去常制作这种广告,而且效果很好。但后来他们意识到,在产品与服务直接竞争的市场上,这种广告类型可能不太适合。特别是在当代社会,广告需要吸引并保持公众的注意力。因此,现在的广告常常引用专家的图片或文字,向人们展示产品有多棒。还有一些广告代理公司尝试制作人们很喜欢看的广告。现在的广告商通常预算充足,他们会花大笔的钱采用现代设计技术,让广告尽可能具有视觉吸引力。但在现代城市中,这往往还不足以引起消费者的注意。 因为广告业的迅速发展,人们早已对那些高水准的视觉设计习以为常。现代广告需要另外一些东西,以便将它们与其他竞争者区别开来。为了在竞争激烈的广告界凸显出来,他们必须将最高水准的设计与创造性的方法结合起来,使人们相信他们“必须拥有这种产品”。例如,一些广告可能会暗示买车能让你自由。也就是说,广告代理公司用自由的概念来销售汽车。其他常见的概念包括幸福、财富和成功。事实上,在广告界,这样的内容和广告业本身一样历史悠久。
(续表)
词汇助读 课文 翻译助读
genuinely adv.真正地 link vt.把……联系起来 n. 联系,关联 anticipate vt.预期,预料 profit n.利润,收益,盈利 welfare n.幸福,健康;福利 participate vi.参加,参与 neighbourhood n.社区,住宅小区,街坊 sponsor vt.赞助,资助;为……担保 n.赞助商;资助者 ignore v.忽视,不予理睬 For many of today’s advertisers, repeating old ideas is not a successful approach. Ideas [11]that would work in the past genuinel are not as effective now. They realise [12] that it does not matter how attractive the idea linke with the product is—most people know and anticipat [13]that the main purpose of the advertisement is to make customers buy the product. Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe [14]that using humour as well as new and unusual ideas to surprise people is important. Their aim is to create something [15]that has never been seen before and that people find interesting. By doing this, they hope to make people forget [16]that someone is trying to sell them something! [11]画线部分为 that引导的定语从句,修饰前面的ideas。 [12]画线部分为 that引导的宾语从句,作realise的宾语。 [13]画线部分为 that引导的宾语从句,作anticipate的宾语;不定式结构作表语。 [14]画线部分为 that引导的宾语从句,作believe的宾语;不定式结构作目的状语。 [15]画线部分为 that引导的定语从句,修饰前面的something。 [16]画线部分为that引导的宾语从句,作forget的宾语。 However, not all advertising is about selling products and services for a profi. Some advertisements nowadays aim to make a contribution to society and welfar. For example, there are public advertisements, [17]which encourage citizens to participate in improving their neighbourhoo, protecting the environment, and helping other people. Over the last decade, the government has sponsore advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. These advertisements have helped to increase public knowledge about topics [18]that used to be ignored by most people, and this has made our society a better place for everyone. [17]画线部分为which引导的非限制性定语从句,补充说明前面的public advertisements。 [18]画线部分为that引导的定语从句,修饰前面的topics。 对很多今天的广告商而言,重复过去的广告并不是一个成功的方法。过去可行的想法,放到现在并不一定同样有效。他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白并预料到,广告的主要目的就是让客户购买产品。于是,这些广告商寻求其他方式,让人们注意到自己的产品。当今顶级的广告商认为用幽默以及新颖且奇特的创意给人们带来惊喜是重要的。他们的目的是创造一些人们从未见过的、人们觉得有趣的东西。通过这种做法,他们希望使人们忘记有人正在试图向他们销售商品! 然而,并非所有的广告都是以盈利为目的销售产品与服务。现在有一些广告的目的是为社会和福利做贡献。例如公益广告,它鼓励市民参与改善社区、保护环境和帮助他人的活动。在过去的十多年里,政府赞助了一些公益广告以教育公众防治艾滋病、节约用水、帮助贫困人口、戒烟等。这些广告帮助公众增强了对以往被大多数人忽视的话题的公共认知,这让我们的社会更加美好。
Step 1 Fast reading
( )Read the passage on Pages 58—59 in the text to choose the main idea of the passage.
A. The reason why classic advertisements are no longer effective.
B. The development of advertisements.
C. The classification of advertisements.
D. The definition and contributions of advertisements.
Step 2 Careful reading
Read the text carefully and choose the best answer.
( )1. What information may not be given in classic advertisements
A. The name of a company.
B. The products the company sells.
C. The place where the company is located.
D. The reason why you must have the product.
( )2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities
A. Because advertisers don’t have enough budgets.
B. Because advertising agencies don’t work effectively.
C. Because people don’t like creative designs.
D. Because people are used to seeing a high standard of visual design.
( )3. What ideas do today’s advertisers use to make you notice their products
A. They repeat old ideas.
B. They use humour,fresh and uncommon ideas.
C. They adopt what are effective in the past.
D. They invite some celebrities to sell their products.
( )4. What is the best way to sell a product now
A. Making a contribution to society and welfare.
B. Increasing public knowledge about hot topics.
C. Encouraging citizens to participate in promotion.
D. Making consumers forget they’re being persuaded.
Step 3 Summary
Read the text again and fill in the blanks.
The advertising industry started with the fundamental purpose of promoting and selling goods to people 1. might need them. Such advertisements 2. (go) through a process of change over the years. The classic advertisements are ones that give information about finding certain products. Advertising agencies used to create this kind of advertising and it would be very 3. (effect). But this kind of advertising might not be suitable for a marketplace where products and services are in direct competition. As present-day advertisers often have large budgets, huge amounts of money are spent on making these advertisements 4. (visual) attractive. Because people are used to seeing a high standard of visual design, modern advertisements need something else to separate them 5. their competitors. To stand out, they use the concept of freedom and other 6. (usual) ideas to surprise people. By doing this, they hope to make people forget that someone is trying to sell them something.
7. , not all advertising is about selling products and services for a profit. Some advertisements nowadays aim 8. (make) contributions to society and welfare. Public advertisements encourage citizens to participate in improving their neighbourhood, protecting the environment, and 9. (help) other people. They have helped to make our society a 10. (good) place for everyone.
1. locate vt.位于;找出……的准确位置;把……安置在(或建造于)
(教材P58)From the name you would know what the company sells, where they are located, and the name of the product.
从名字你就可以知道这家公司销售的产品、所在地以及产品名称。
(1)locate…in/on/at… 把……放置在……
be located in/on/at 坐落在……,位于……
(2)location n. 位置;所在地
【活学活用】
(1)单句填空
① (locate) where the Belt meets the Road,Jiangsu will contribute more to the Belt and Road construction.
②Due to the size and (locate), China has diverse climate conditions, varying from bitter cold to unbearable heat.
(2)一词多义
①Rescue planes are trying to locate the missing sailors.
②The company decided to locate their headquarters in Beijing.
(3)完成句子
Our camp a beautiful area near a quiet canal, where you can sleep in tents under the stars.
我们的营地位于一个美丽的地区,靠近一条平静的运河,在那里你可以睡在星星下的帐篷里。
2. suitable adj.合适的,适宜的
(教材P58—59) But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.
但后来他们意识到,在产品与服务直接竞争的市场上,这种广告类型可能不太适合。
(1)be suitable for 适合……
be suitable to do sth 适合做某事
(2)suit vt. 适合(某人); (尤指服装、颜色等)相配, 合身; 适宜
n. 西装;套装
suit…to… 使……适合……
【活学活用】
完成句子
①I’m writing to ask you for some help with the contents of the magazines which
.
我写信是想请求您对适合我们高中生的杂志内容提供一些帮助。(应用文写作之求助信)
②This piece, which sounds wonderful, at the wedding.
这首听起来美妙的曲子适合在婚礼上演奏。(话题写
作之庆祝活动)
③So is it convenient for you if we meet next Monday morning If not, please let me know what time .
那么我们下周一早上见面你方便吗 如果不方便,请让我知道什么时候最适合你。
④A good teacher should the age and interests of the students.
一位好老师应该使他/她的课程适合学生的年龄和爱好。
3. attract vt.吸引, 引起……的兴趣
(教材P59) Particularly now, in modern times, advertisements need to attract and hold the attention of the public.
特别是在当代社会,广告需要吸引并保持公众的注意力。
(1)attract…to… 吸引/诱惑……至……
attract/draw one’s attention 吸引某人的注意
(2)attraction n. 吸引;有吸引力的事物
a tourist attraction 旅游胜地,旅游景点
(3)attractive adj. 有吸引力的;吸引人的
【佳句背诵】
With a long history and various tourist attractions, Beijing attracts lots of tourists every year.
北京有着悠久的历史和多样的旅游景点,每年都吸引着许多游客。
【活学活用】
(1)单句填空
①We welcome you to join us on a special tour which explores this unique Australian
(attract).
②The seller brought her a bowl of noodles, whose smell was so (attract).
(2)完成句子
She gave a little cough .
她轻轻地咳了一声以引起我的注意。
4. consist of 由……组成,由……构成
(教材P59) For this reason, it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
因此,现在的广告常常引用专家的图片或文字,向人们展示产品有多棒。
(1)consist of=be composed of=be made up of
由……构成,由……组成(表示整体由部分构成)
(2)consist in=lie in=exist in 在于;存在于
[温馨提示] consist of 一般不用于进行时,也不用于被动语态;其非谓语动词应用现在分词形式。
【活学活用】
(1)完成句子
The beauty of the picture its balance of colours and we all like it.
这幅画的美在于色彩的平衡,我们都很喜欢它。
(2)一句多译
我们的城市由六个区构成,人口数量庞大。
→Our city six districts in all and has a large population.(consist)
→Our city six districts in all and has a large population.(compose)
→Our city six districts in all and has a large population.(make)
5. competitive adj.竞争性强的,有竞争力的
(教材P59) To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
为了在竞争激烈的广告界凸显出来,他们必须将最高水准的设计与创造性的方法结合起来,使人们相信他们“必须拥有这种产品”。
(1)compete vi. 竞争
compete for 为……而竞争
compete with/against…for… 为争取……而与……
竞争/对抗
(2)competition n. 竞争;比赛
in competition with 与……竞争
(3)competitor n. 竞争者;对手
【佳句背诵】
The two athletes are competing for the gold medal. The result of the competition is hard to predict because the two competitors are both excellent and competitive.
这两位运动员正在争夺金牌。比赛的结果很难预测,因为这两位选手都很优秀,也很有竞争力。
【活学活用】
(1)单句填空
①[2023·全国甲卷] What I’m really looking for in the (compete) is to meet someone who can touch me musically.
②We can’t put up our prices and still remain (compete) with similar brands.
(2)完成句子
During the sports meeting, we witnessed many exciting moments, such as the final relay race where two teams fiercely.
在运动会期间,我们见证了许多激动人心的时刻,比如最后的接力赛,两支队伍相互激烈竞争。(话题写
作之体育运动)
6. combine vi. & vt.(使)结合,(使)组合
(教材P59) To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
为了在竞争激烈的广告界凸显出来,他们必须将最高水准的设计与创造性的方法结合起来,使人们相信他们“必须拥有这种产品”。
(1)combine…and/with…
把……和……结合起来;兼有,兼备
(2)combination n. 结合
in combination with… 与……联(结)合; 与……协力
【活学活用】
(1)单句填空
This drug can be safely used in (combine) with other medicines.
(2)完成句子
You should try to .
你应该尽量把锻炼和健康饮食结合起来。(话题写作
之健康生活)
7. link vt.把……联系起来 n.联系,关联
(教材P59) They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.
他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白并预料到,广告的主要目的就是让客户购买产品。
(1)link…to/with… 把……和……连接起来
be linked to/with… 与……有关
(2)a link between…and… ……和……之间的联系
【活学活用】
(1)单句填空
①Although in hospital, his heart remained (link) with the masses.
②Getting enough sleep each night is closely linked maintaining a healthy immune system and reducing the risk of mental health issues.
(2)完成句子
So far, researchers have found that there is
.
到目前为止,研究人员发现含盐食物与高血压之间存在直接联系。(话题写作之饮食与健康)
8. participate vi.参与;参加
(教材P59) For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
例如公益广告,它鼓励市民参与改善社区、保护环境和帮助他人的活动。
(1)participate in 参加,参与
(2)participant n.[C] 参与者;参加者
(3)participation n.[U] 参加
[温馨提示] 表示“参加”的短语还有:take part in,join in, go in for,be/get involved in等。
【活学活用】
(1)单句填空
①Our society needs the full (participate) of its younger citizens if it is to continue to develop.
②The English Poetry Recitation Contest is to be held next Friday, in which each (participate) is required to recite an English poem in five minutes.
(2)完成句子
Last week I a farm work programme in the suburbs.
上周,我在郊区参加了一个农活项目。
1. (教材P58)Advertising agencies would create a basic type of advertisement known as a commercial advertisement.广告代理公司创造出一种被称为商业广告的基本的广告形式。
过去分词短语作定语
句型公式
【句式点拨】
known as a commercial advertisement是过去分词短语作后置定语,修饰advertisement,两者之间是逻辑上的动宾关系,且此处advertisement是know这一动作的承受者。
【活学活用】
(1)单句填空
①They cooperated and developed a friendship (root) in their shared love for music.
②French is one of the major languages (use) at international meetings.
(2)一句多译
The World Earth Day, on 22 April, is an annual event aimed at raising public awareness of environmental protection.(mark)
→The World Earth Day, on 22 April, is an annual event aimed at raising public awareness of environmental protection.(fall)
世界地球日被定在4月22日,是一项旨在提高公众环保意识的年度活动。
2. (教材P58)It was likely to be the name of a company, part of which might include the name of the place from which the product originated.它可能是一个公司的名称,其中一部分可能包含产品的原产地。
非限制性定语从句
句型公式
【归纳拓展】
【活学活用】
(1)单句填空
①The hungry bear followed his nose to our camp, was surrounded by a high wire fence.
②My grandparents are interested in planting in their garden, lots of vegetables and fruit grow.
(2)完成句子
①Green plants can produce much oxygen,
.
绿色植物能产生许多氧气,这让我们的环境更加清洁。(话题写作之自然生态)
②Li Bai was a famous poet in the Tang Dynasty, through generations.
李白是唐朝著名的诗人,他的诗歌代代相传。(话题
写作之文学艺术)(共73张PPT)
Period Four
Lesson 3 The Advertising Game(Reading)
课前自主探究
语言知识梳理
词汇助读 课文 翻译助读
①fundamental adj.根本的；基 本的；基础的 广告业始创的
根本目的是向可能
需要商品的人们推
销和售卖商品。
词汇助读 课文 翻译助读
②agency n.代 理处 ③advertisement n.广告 ④commercial adj.商业的，商 务的 广告代理公司创造
出一种被称为商业
广告的基本的广告
形式。
续表
词汇助读 课文 翻译助读
⑤technological adj.技术的；科 技的；工艺的 多年来，随
着社会、经
济和技术的
发展，这类
广告经历了
一个变化的
过程。
续表
词汇助读 课文 翻译助读
⑥originate vt.创始， 创造 以前，经典的
广告会给出识别特
定产品的信息。它
可能是一家公司的
名称，其中一部分
可能包含产品的原
产地。
续表
词汇助读 课文 翻译助读
⑦sew vi. & vt.缝， 缝纫；缝 制；缝补 ⑧locate vt.位于 例如，“上海缝纫
机厂”或“青岛啤
酒公司”。从名字
你就可以知道这家
公司所销售的产
品、所在地以及产
品名称。
续表
词汇助读 课文 翻译助读
［3］画线部分为which引导的非限制性定语 从句，补充说明前面的the name of a company；第二个which引导定语从句，修饰 前面的the place。 ［4］画线部分为 what引导的宾语从句，作 know的宾语；where引导宾语从句，也作 know的宾语。
续表
词汇助读 课文 翻译助读
Advertising agencies used to create this kind of advertising and it could be very effective. 广告代理公司
过去常制作这种广
告，而且效果很
好。
续表
词汇助读 课文 翻译助读
⑨suitable adj.合适的， 适宜的 ⑩in competition with与……竞 争 但后来他们意识
到，在产品与服
务直接竞争的市
场上，这种广告
类型可能不太适
合。
续表
词汇助读 课文 翻译助读
attract vt. 吸引 特别是在当代社
会，广告需要吸
引并保持公众的
注意力。
续表
词汇助读 课文 翻译助读
consist of 由……构成 因此，现在的广
告常常引用专家
的图片或文字，
向人们展示产品
有多棒。
续表
词汇助读 课文 翻译助读
advertiser n.广告商 budget n. 预算vi. & vt. 把……编入预 算 还有一些广告代
理公司尝试制作
人们很喜欢看的
广告。现在的广
告商通常预算充
足，
续表
词汇助读 课文 翻译助读
visual adj. 视觉的， 视力的 visually adv. 视觉上;形象化 地；看得见地 他们会花大笔的
钱采用现代设计
技术，让广告尽
可能具有视觉吸
引力。
续表
词汇助读 课文 翻译助读
However, even this is often not enough to be noticed in a modern city. ［5］画线部分为that引导的宾语从句，作 realised的宾语；where引导定语从句，修 饰前面的a marketplace。 但在现代城市
中，这往往还不
足以引起消费者
的注意。
续表
词汇助读 课文 翻译助读
［6］画线部分中，it作形式主语，不定式作 真正的主语；that引导定语从句，修饰前面 的advertisements;how引导宾语从句，作 show的宾语。 ［7］画线部分为that引导的定语从句，修饰 前面的advertisements。
续表
词汇助读 课文 翻译助读
boost n.增长 vt.促进，推动 因为广告业的
迅速发展，人们早
已对那些高水准的
视觉设计习以为
常。
续表
词汇助读 课文 翻译助读
competitive adj.竞争性强 的，有竞争力的 现代广告需要另外
一些东西，以便将
它们与其他竞争者
区别开来。为了在
竞争激烈的广告界
凸显出来，
续表
词汇助读 课文 翻译助读
combine vi. & vt.(使)结合， (使)组合 他们必须将最高水
准的设计与创造性
的方法结合起来，
使人们相信他们
“必须拥有这种产
品”。
续表
词汇助读 课文 翻译助读
For example, some advertisements may suggest ［10］that buying a car can make you free. That is, they use the concept of freedom to sell the car. 例如，一些广告可
能会暗示买车能让
你自由。也就是
说，广告代理公司
用自由的概念来销
售汽车。
续表
词汇助读 课文 翻译助读
Other common ideas include happiness, wealth and success. In fact, in the world of advertisements, such content is as old as advertising itself. ［8］画线部分为不定式短语作目的状语。 ［9］画线部分为 that引导的宾语从句，作believe的宾语。 ［10］画线部分为that引导的宾语从句，作suggest的宾语。 其他常见的概念包
括幸福、财富和成
功。事实上，在广
告界，这样的内容
和广告业本身一样
历史悠久。
续表
词汇助读 课文 翻译助读
genuinely adv.真正地 对很多今天的
广告商而言，重复
过去的广告并不是
一个成功的方法。
过去可行的想法，
放到现在并不一定
同样有效。
续表
词汇助读 课文 翻译助读
link vt. 把……联系起来 n. 联系，关联 anticipate vt. 预期，预料 他们意识到与产品
关联的概念有多么
吸引人并不重要—
—大多数人都明白
并预料到，广告的
主要目的就是让客
户购买产品。
续表
词汇助读 课文 翻译助读
Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe ［14］that using humour as well as new and unusual ideas to surprise people is important. 于是，这些广告商
寻求其他方式，让
人们注意到自己的
产品。当今顶级的
广告商认为用幽默
以及新颖且奇特的
创意给人们带来惊
喜是重要的。
续表
词汇助读 课文 翻译助读
Their aim is to create something ［15］that has never been seen before and that people find interesting. By doing this, they hope to make people forget ［16］ that someone is trying to sell them something! 他们的目的是创造
一些人们从未见过
的、人们觉得有趣
的东西。通过这种
做法，他们希望使
人们忘记有人正在
试图向他们销售商
品！
续表
词汇助读 课文 翻译助读
［11］画线部分为 that引导的定语从 句，修饰前面的ideas。 ［12］画线部分为 that引导的宾语从 句，作realise的宾语。 ［13］画线部分为 that引导的宾语从 句，作anticipate的宾语；不定式结构作 表语。
续表
词汇助读 课文 翻译助读
［14］画线部分为 that引导的宾语从 句，作believe的宾语；不定式结构作目 的状语。 ［15］画线部分为 that引导的定语从 句，修饰前面的something。 ［16］画线部分为that引导的宾语从 句，作forget的宾语。
续表
词汇助读 课文 翻译助读
profit n.利 润，收益，盈利 welfare n.幸 福，健康；福利 然而，并非所
有的广告都是以盈
利为目的销售产品
与服务。现在有一
些广告的目的是为
社会和福利做贡
献。
续表
词汇助读 课文 翻译助读
participate vi.参加，参与 neighbourhoo d n.社区，住宅 小区，街坊 例如公益广告，它
鼓励市民参与改善
社区、保护环境和
帮助他人的活动。
续表
词汇助读 课文 翻译助读
sponsor vt. 赞助，资助； 为……担保 n. 赞助商；资助者 在过去的十多年
里，政府赞助了一
些公益广告以教育
公众防治艾滋病、
节约用水、帮助贫
困人口、戒烟等。
续表
词汇助读 课文 翻译助读
ignore v.忽 视，不予理睬 这些广告帮助公众
增强了对以往被大
多数人忽视的话题
的公共认知，这让
我们的社会更加美
好。
续表
词汇助读 课文 翻译助读
［17］画线部分为which引导的非限制 性定语从句，补充说明前面的public advertisements。 ［18］画线部分为that引导的定语从 句，修饰前面的topics。
续表
Step 1 Fast reading
( ) Read the passage on Pages 58—59 in the text to choose
the main idea of the passage.
B
A.The reason why classic advertisements are no longer effective.
B.The development of advertisements.
C.The classification of advertisements.
D.The definition and contributions of advertisements.
Step 2 Careful reading
Read the text carefully and choose the best answer.
( ) 1.What information may not be given in classic
advertisements
D
A.The name of a company.
B.The products the company sells.
C.The place where the company is located.
D.The reason why you must have the product.
( ) 2.Why are modern techniques of design not enough for
advertisements to be noticed in modern cities
D
A.Because advertisers don't have enough budgets.
B.Because advertising agencies don't work effectively.
C.Because people don't like creative designs.
D.Because people are used to seeing a high standard of visual
design.
( ) 3.What ideas do today's advertisers use to make you notice
their products
B
A.They repeat old ideas.
B.They use humour,fresh and uncommon ideas.
C.They adopt what are effective in the past.
D.They invite some celebrities to sell their products.
( ) 4.What is the best way to sell a product now
D
A.Making a contribution to society and welfare.
B.Increasing public knowledge about hot topics.
C.Encouraging citizens to participate in promotion.
D.Making consumers forget they're being persuaded.
Step 3 Summary
Read the text again and fill in the blanks.
The advertising industry started with the fundamental purpose
of promoting and selling goods to people 1.____________ might
need them. Such advertisements 2.______________(go) through a
process of change over the years. The classic advertisements are
ones that give information about finding certain products.
Advertising agencies used to create this kind of advertising and it
would be very 3.___________(effect).
who/that
have gone
effective
But this kind of advertising might not be suitable for a
marketplace where products and services are in direct competition.
As present-day advertisers often have large budgets, huge amounts
of money are spent on making these advertisements
4.__________(visual) attractive. Because people are used to seeing a
high standard of visual design, modern advertisements need
something else to separate them 5._______ their competitors. To
stand out, they use the concept of freedom and other
6.___________(usual) ideas to surprise people.
visually
from
unusual
By doing this, they hope to make people forget that someone is
trying to sell them something.
7.____________, not all advertising is about selling products and
services for a profit. Some advertisements nowadays aim
8.____________(make) contributions to society and welfare. Public
advertisements encourage citizens to participate in improving their
neighbourhood, protecting the environment, and 9.__________(help)
other people. They have helped to make our society a
10._________(good) place for everyone.
However
to make
helping
better
1. locate vt.位于；找出……的准确位置；把……安置在(或建造于)
(教材P58)From the name you would know what the company sells,
where they are located, and the name of the product.
从名字你就可以知道这家公司销售的产品、所在地以及产品名称。
(1)locate…in/on/at… 把……放置在……
be located in/on/at 坐落在……，位于……
(2)location n. 位置；所在地
【活学活用】
(1)单句填空
①___________(locate) where the Belt meets the Road,Jiangsu will
contribute more to the Belt and Road construction.
②Due to the size and ___________(locate), China has diverse climate
conditions, varying from bitter cold to unbearable heat.
Located
location
(2)一词多义
①Rescue planes are trying to locate the missing sailors.___________
____________________
②The company decided to locate their headquarters in
Beijing._____________________________
vt.找出……的准确位置
vt.把……安置在(或建造于)
(3)完成句子
Our camp _________________ a beautiful area near a quiet canal,
where you can sleep in tents under the stars.
我们的营地位于一个美丽的地区，靠近一条平静的运河，在那里你可以睡在星
星下的帐篷里。
is located in
2. suitable adj.合适的，适宜的
(教材P58—59) But then they realised that it might not be suitable
for a marketplace where products and services are in direct
competition with each other.但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。
(1)be suitable for 适合……
be suitable to do sth 适合做某事
(2)suit vt. 适合(某人); (尤指服装、颜色等)相配, 合身; 适宜
n. 西装;套装
suit…to… 使……适合……
【活学活用】
完成句子
①I'm writing to ask you for some help with the contents of the
magazines which __________________________________________________.
我写信是想请求您对适合我们高中生的杂志内容提供一些帮助。(应用文写作
之求助信)
are suitable for us high school students
②This piece, which sounds wonderful, _____________________________
________ at the wedding.
这首听起来美妙的曲子适合在婚礼上演奏。(话题写作之庆祝活动)
is suitable to be played
③So is it convenient for you if we meet next Monday morning If
not, please let me know what time ___________________.
那么我们下周一早上见面你方便吗 如果不方便，请让我知道什么时候最适合你。
suits you best
④A good teacher should ____________________________ the age and
interests of the students.
一位好老师应该使他/她的课程适合学生的年龄和爱好。
suit his/her lessons to
3. attract vt.吸引, 引起……的兴趣
(教材P59) Particularly now, in modern times, advertisements need to
attract and hold the attention of the public.
特别是在当代社会，广告需要吸引并保持公众的注意力。
(1)attract…to… 吸引/诱惑……至……
attract/draw one's attention 吸引某人的注意
(2)attraction n. 吸引;有吸引力的事物
a tourist attraction 旅游胜地,旅游景点
(3)attractive adj. 有吸引力的;吸引人的
【佳句背诵】
With a long history and various tourist attractions, Beijing attracts
lots of tourists every year.
北京有着悠久的历史和多样的旅游景点，每年都吸引着许多游客。
【活学活用】
(1)单句填空
①We welcome you to join us on a special tour which explores this
unique Australian _____________(attract).
②The seller brought her a bowl of noodles, whose smell was so
____________(attract).
attraction
attractive
(2)完成句子
She gave a little cough ____________________________________.
她轻轻地咳了一声以引起我的注意。
to attract/draw my attention
4. consist of 由……组成,由……构成
(教材P59) For this reason, it's now normal to see advertisements
that consist of pictures or words from experts to show people
how good the product is.
因此，现在的广告常常引用专家的图片或文字，向人们展示产品有多棒。
(1)consist of=be composed of=be made up of
由……构成,由……组成(表示整体由部分构成)
(2)consist in=lie in=exist in 在于;存在于
［温馨提示］consist of 一般不用于进行时,也不用于被动语态;其非谓语动词
应用现在分词形式。
【活学活用】
(1)完成句子
The beauty of the picture __________________________ its balance of
colours and we all like it.
这幅画的美在于色彩的平衡,我们都很喜欢它。
consists/lies/exists in
(2)一句多译
我们的城市由六个区构成,人口数量庞大。
→Our city ______________ six districts in all and has a large
population.(consist)
→Our city ____________________ six districts in all and has a large
population.(compose)
→Our city ___________________ six districts in all and has a large
population.(make)
consists of
is composed of
is made up of
5. competitive adj.竞争性强的，有竞争力的
(教材P59) To stand out in a world of competitive advertising, they
must combine the highest standard of design with creative ways to
make people believe that they “must have the product”.
为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方
法结合起来，使人们相信他们“必须拥有这种产品”。
(1)compete vi. 竞争
compete for为…… 而竞争
compete with/against…for… 为争取……而与……竞争/对抗
(2)competition n. 竞争；比赛
in competition with 与……竞争
(3)competitor n. 竞争者;对手
【佳句背诵】
The two athletes are competing for the gold medal. The result of
the competition is hard to predict because the two competitors
are both excellent and competitive.
这两位运动员正在争夺金牌。比赛的结果很难预测,因为这两位选手都很优秀,
也很有竞争力。
【活学活用】
(1)单句填空
①[2023·全国甲卷] What I'm really looking for in the
________________(compete) is to meet someone who can touch me
musically.
competition
②We can't put up our prices and still remain _______________
(compete) with similar brands.
competitive
(2)完成句子
During the sports meeting, we witnessed many exciting moments,
such as the final relay race where two teams ______________________
_____________________________ fiercely.
在运动会期间，我们见证了许多激动人心的时刻，比如最后的接力赛，两支队
伍相互激烈竞争。(话题写作之体育运动)
competed with/against each other
6. combine vi. & vt.(使)结合，(使)组合
(教材P59) To stand out in a world of competitive advertising, they
must combine the highest standard of design with creative ways
to make people believe that they “must have the product”.
为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方
法结合起来，使人们相信他们“必须拥有这种产品”。
(1)combine…and/with… 把……和……结合起来;兼有,兼备
(2)combination n. 结合
in combination with… 与……联(结)合； 与……协力
【活学活用】
(1)单句填空
This drug can be safely used in ________________(combine) with
other medicines.
combination
(2)完成句子
You should try to _________________________________________________
_____.
你应该尽量把锻炼和健康饮食结合起来。(话题写作之健康生活)
combine exercise with/and a healthy diet
7. link vt.把……联系起来 n.联系,关联
(教材P59) They realise that it does not matter how attractive the
idea linked with the product is—most people know and anticipate
that the main purpose of the advertisement is to make customers
buy the product.
他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白并预
料到，广告的主要目的就是让客户购买产品。
(1)link…to/with… 把……和……连接起来
be linked to/with… 与……有关
(2)a link between…and… ……和……之间的联系
【活学活用】
(1)单句填空
①Although in hospital, his heart remained _________(link) with the
masses.
linked
②Getting enough sleep each night is closely linked __________
maintaining a healthy immune system and reducing the risk of
mental health issues.
to/with
(2)完成句子
So far, researchers have found that there is _______________________
_______________________________________________________.
到目前为止，研究人员发现含盐食物与高血压之间存在直接联系。
(话题写作之饮食与健康)
a direct link between salty foods and high blood pressure
8. participate vi.参与;参加
(教材P59) For example, there are public advertisements, which
encourage citizens to participate in improving their neighbourhood,
protecting the environment, and helping other people.
例如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。
(1)participate in 参加,参与
(2)participant n.［C］ 参与者;参加者
(3)participation n.［U］ 参加
［温馨提示］表示“参加”的短语还有:take part in,join in, go in
for,be/get involved in等。
【活学活用】
(1)单句填空
①Our society needs the full ________________(participate) of its
younger citizens if it is to continue to develop.
participation
②The English Poetry Recitation Contest is to be held next Friday,
in which each ______________(participate) is required to recite an
English poem in five minutes.
participant
(2)完成句子
Last week I ________________________________________________________
__________________________ a farm work programme in the suburbs.
上周,我在郊区参加了一个农活项目。
participated in/took part in/joined in/went in for/got involved in
1.(教材P58)Advertising agencies would create a basic type of
advertisement known as a commercial advertisement.广告代理公司
创造出一种被称为商业广告的基本的广告形式。
句型公式
过去分词短语作定语
【句式点拨】
known as a commercial advertisement是过去分词短语作后置定语,修饰
advertisement,两者之间是逻辑上的动宾关系,且此处advertisement是know
这一动作的承受者。
【活学活用】
(1)单句填空
①They cooperated and developed a friendship _________(root) in
their shared love for music.
②French is one of the major languages _______(use) at
international meetings.
rooted
used
(2)一句多译
The World Earth Day, __________ on 22 April, is an annual event
aimed at raising public awareness of environmental
protection.(mark)
→The World Earth Day, _________ on 22 April, is an annual event
aimed at raising public awareness of environmental protection.(fall)
世界地球日被定在4月22日,是一项旨在提高公众环保意识的年度活动。
marked
falling
2.(教材P58)It was likely to be the name of a company, part of
which might include the name of the place from which the
product originated.它可能是一个公司的名称，其中一部分可能包含产品的
原产地。
句型公式
非限制性定语从句
【归纳拓展】
【活学活用】
(1)单句填空
①The hungry bear followed his nose to our camp, ________ was
surrounded by a high wire fence.
②My grandparents are interested in planting in their garden,
_________ lots of vegetables and fruit grow.
which
where
(2)完成句子
①Green plants can produce much oxygen, ________________________
_________________________.
绿色植物能产生许多氧气,这让我们的环境更加清洁。(话题写作之自然生态)
which makes our environment cleaner
②Li Bai was a famous poet in the Tang Dynasty, __________________
_______________________________ through generations.
李白是唐朝著名的诗人,他的诗歌代代相传。(话题写作之文学艺术)
whose poems are passed/handed down
