江苏省涟水县第一中学牛津译林版高中英语必修四学案：Unit 1　Advertising reading（无答案）

Unit
1
Advertising
Reading
1
Step
1
Lead-in
The
students
are
enc
( http: / / www.21cnjy.com )ouraged
to
have
a
brainstorming
about
advertisements
in
order
to
review
what
they
have
learned
before
the
class
and
get
more
knowledge
related
to
advertisement
Step
2
Before-reading
The
words-matching
exercise
can
help
the
students
to
review
the
new
words
and
pave
the
way
for
the
coming
reading
comprehension.
Step
3
Fast-reading
Ask
students
to
listen
to
the
recording
of
the
reading
text
and
skim
the
text
to
get
the
general
idea.
Answer
the
following
questions:
1.Where
are
advertisements
usually
found
2.What
is
the
major
d
( http: / / www.21cnjy.com )istinction
between
commercial
advertisements
and
PSAs
3.Why
are
some
of
the
advertisements
clever
according
to
the
article
4.When
did
China
begi
( http: / / www.21cnjy.com )n
a
nationwide
public
service
advertising
campaign
5.Why
should
we
follow
the
advice
in
PSAs
Step
4
Detailed-reading
Let
students
( http: / / www.21cnjy.com )read
the
text
carefully
and
work
out
the
main
idea
of
each
paragraph.
Para
1__________________________________________________
Para
2___________________________________________________
Para
3___________________________________________________
Para
4___________________________________________________
Para
5___________________________________________________
Step
5
Further
Reading
1.
Advertisements
a
( http: / / www.21cnjy.com )re
always
meant
to
promote
a
product
or
a
service.
(
)
2.
PSAs
are
only
found
in
newspapers
and
on
TV.
(
)
3.
PSAs
and
comme
( http: / / www.21cnjy.com )rcial
ads
use
some
of
the
methods.
Most
people
are
not
aware
of
how
many
ads
are
around
them (
)
4.
Most
people
are
not
aware
of
how
many
ads
are
around
them (
)
5.
Commercial
ads
( http: / / www.21cnjy.com )
often
give
us
valuable
information
about
how
to
live
our
lives.
(
)
6.
An
ad
warning
peopl
( http: / / www.21cnjy.com )e
against
smoking
is
an
example
of
a
PSA.(
)
Step
6
Post-reading
(Consolidation
Activity
One
)
With
the
ques
( http: / / www.21cnjy.com )tion
“What’s
the
similarities
and
differences
between
commercial
advertisements
and
public
service
advertisements ”,
Students
are
expected
to
tell
the
differences
and
similarities
between
the
types
of
advertisements.
初步的学生表达拓展活动，旨在培养学生分解和整合信息的技能和灵活运用语言的能力。
Step
7.Ask
the
students
to
find
out
the
main
phrases
in
the
texts:
1
习惯于(做)
某事
2对……進行研究
3免費
4旨在，目的是
5知道，意識到
6即使
7對……感到自豪
8对……感到满意
9上……的当，受……的骗
10
欺骗，捉弄
11处理，对付
涉及
12欺骗某人做某事
Step
8
Post-reading
(Consolidation
Activity
Two
)
There
are
two
main
types
of
advertisements
------
1._________
advertisements
and
2.
_________service
advertisements.
The
former
is
one
which
someone
has
3.
_____
for
to
advertise
a
product
or
a
service.
Although
we
have
laws
to4.______us
from
ads
that
cheat
people,
we
still
must
be
5._______
of
the
skillful
methods
used
in
ads
to
try
and
sell
us
things.
Even
if
an
ads
does
not
lie,
it
does
not
mean
it
is
altogether
innocent.
We
must
not
6.________
for
this
kind
of
trick!
The
latter
is
one
that
are
placed
for
free
and
meant
to
7.
_______
people
to
believe
in
an
idea
which
affect
public
welfare.
PSAs
deal
with
large
social
problems
and
are
made
to8._______
the
public.
( http: / / www.21cnjy.com )They
also
teach
us
how
to
live
better
lives.
Although
not
all
ads
play
9.______
on
us.
We
must
all
use
our
10._________
and
not
be
a
slave
to
them.
Step
8
About
the
reading
strategy
Draw
the
students’
( http: / / www.21cnjy.com )attention
to
the
reading
strategy
about
expository
writing.
Step
9
Homework
Ask
students
to
fi
( http: / / www.21cnjy.com )nish
reading
the
article
on
Page
90,
to
list
the
difficult
language
points
on
their
notebooks,
and
retell
the
reading
text.
Unit
1
Advertising
Reading
2
知识点讲解
1.
advertise
⑴
v.
为……做广告，登广告宣传
e.g.
The
perfume
( http: / / www.21cnjy.com )has
been
advertised
in
all
the
major
women’s
magazines.
这种香水在所有主要的女性杂志上都做了广告。
⑵
vi.
登广告招聘
e.g.
We
need
to
advertise
for
a
new
chef.
我们需要登广告招聘一名新厨师。
advertisement
n.
广告，宣传
e.g.
If
you
want
to
( http: / / www.21cnjy.com )sell
your
old
sofa,
why
not
put
an
advertisement
in
the
local
paper
你若打算想卖掉旧沙发，为
什么不在本地报纸上登个广告呢？
advertising
⑴
adj.
登广告，广告宣传
a
national
advertising
campaign
⑵
n.
广告业
e.g.
He
has
been
working
in
advertising
for
20
years.
他从事广告业已经二十年了。
2.
persuasive
adj.
有说服力的
persuade
v.
劝说
persuasion
n.
说服
e.g.
They
used
many
persuasive
arguments.
他们用了许多有说服力的论据。
【常用搭配】
1)
persuade
sb.
/pron.
说服某人
2)
persuade
sb.
of
sth.
使某人相信某事
3)
persuade
sb.
to
do
sth.
=
persuade
sb.
into
doing
sth.
说服某人做某事
4)
persuade
sb.
out
of
doing
sth.
说服某人不要做某事
5)
persuade
sb.
that-clause
使某人相信
6)
sb.
be
persuaded
that-clause
某人相信……
【例句】
1)
I
can
persuade
the
boss
soon.
我很快就能说服老板。
2)
I
persuaded
him
of
its
truth.
我使他相信这是真的。
3)
They
persuaded
her
to
go
with
them.
他们说服了她和他们一起去。
4)
We
persuaded
him
into
taking
the
job.
我们说服她接受这份工作。
5)
I
persuaded
my
father
out
of
smoking.
我劝服我父亲戒了烟。
6)
She
persuaded
me
that
the
death
did
not
at
all.
她使我相信死并不能结束一切。
7)
I’m
almost
persuaded
that
he
is
honest.
我几乎相信他是诚实的。
3.
cheat
⑴
vi.
作弊，作假
e.g.
Kids
have
always
found
ways
of
cheating
in
school
exams.
孩子们总能找到考试作弊的方法。
⑵
vt
欺骗，哄骗
e.g.
He
was
accused
of
cheating
investors
out
of
their
life
savings.
他被指控骗取了投资者一生的储蓄。
⑶
vi.
不忠
e.g.
He
swore
to
me
that
he
had
never
cheated.
他向我发誓从来没有对我不忠。
⑷
n.
骗子，作弊者
e.g.
We
should
have
strict
penalties
for
tax
cheats.
我们对骗税者应该有严厉的惩罚。
⑸
n.
作弊行为
4.
breath
n.
⑴
气息
e.g.
His
breath
smelt
strongly
of
alcohol.
他呼出的气中有很浓的酒味。
⑵
呼吸
e.g.
She
t
( http: / / www.21cnjy.com )ook
a
long
slow
breath
to
calm
down.
她长吸一口气，让自己平静下来。
【常用短语】
hold
one’s
breath
屏住呼吸
e.g.
I
held
my
breath
and
dived
into
the
river.
我屏住呼吸，潜入了这条河里。
be
out
of
breath
上气不接下气
e.g.
She
was
out
of
breath
from
climbing
the
stairs.
她爬楼爬得上气不接下气。
breathe
⑴
v.
呼吸
e.g.
He
h
( http: / / www.21cnjy.com )eld
her
so
tightly
that
she
could
hardly
breathe.
他紧紧地抱住她，使她几乎喘不过气来。
⑵
vi.
吸入
e.g.
I
don’t
want
to
breathe
in
other
people’s
smoke.
我不想吸入二手烟。
5.
fool
⑴
n.
蠢人，傻子
e.g.
How
could
you
be
such
a
stupid
fool!
你怎么会笨成这个样子！
⑵
vt.
愚弄，欺骗
e.g.
I
was
completely
fooled
by
her.
我完全被她愚弄了。
【常用短语】
fool
sb.
into
doing
sth.
欺骗某人做
e.g.
Don’t
let
( http: / / www.21cnjy.com )anyone
fool
you
into
handing
over
large
sums
of
money.
不要让人骗得你把大把大把的钱叫出来。
foolish
adj.
愚蠢的
foolishly
adv.
愚蠢地
6.
cure
⑴
n.
有效药，疗法
e.g.
Doctors
say
that
there
are
several
possible
cures.
医生说有几种可能奏效的疗法。
⑵
n.
对策，方案
e.g.
It’s
the
only
possible
cure
for
our
trade
deficit.
这是解决我们财政赤字的唯一对策。
⑶
vt.
治愈
e.g.
Many
formerly
fatal
diseases
can
now
be
cured.
原先的许多绝症现在都可以治好了。
⑷
vt.
控制，消除
e.g.
Nothing
seemed
to
cure
him
of
his
nervousness.
好像什么都不能消除他的紧张情绪。
7.
comment
⑴
n.
评论，述评
e.g.
We
would
welcome
your
comments
on
our
work.
我们欢迎你对我们的工作提出意见。
make
a
comment
on
=
make
comments
on
对...做出评价
e.g.
Did
she
make
any
comments
on
your
speech
她对你的演讲做出什么评价了吗？
⑵
n.
（电视，电影）评论
e.g.
a
page
of
news
and
comment
⑶
v.
发表意见，评价
e.g.
I’m
not
in
a
position
to
comment
on
the
matter.
我无权对此事发表评论。
8.
aim
⑴
n.
目标，目的
e.g.
My
main
aim
on
this
course
is
to
gain
confidence.
我上该课程的主要目的是获取自信。
⑵
n.
瞄准，准头
e.g.
He
quickly
regained
his
balance,
took
aim,
and
fired.
他迅速重新恢复平衡，瞄准并开火。
⑶
vi.
打算，企图
e.g.
The
project
ai
( http: / / www.21cnjy.com )ms
to
provide
an
outlet
for
children’s
creativity.
该项目试图为孩子们的创造性提供一个表现的场所。
⑷
vt.
瞄准
e.g.
He
was
aiming
at
the
tree
but
missed.
他瞄准了那棵树，但是没有打中。
【常用短语】
●
be
aimed
at
(doing)
sth.
旨在于，目的在于
e.g.
The
regulations
( http: / / www.21cnjy.com )are
aimed
at
the
prevention
of
accidents
at
work.
这些规定的目的是为了要防止工作事故。
The
book
is
aimed
at
people
without
specialized
knowledge.
这本书适宜那些没有专业知识的人阅读。
9.
benefit
⑴
n.
益处，好处
e.g.
The
new
s
( http: / / www.21cnjy.com )ports
centre
will
bring
lasting
benefit
to
the
community.
新的体育中心将会使社区居民持久受益。
⑵
n.
福利，津贴
e.g.
The
benefits
include
medical
insurance
and
a
company
car.
福利包括医疗保险和一辆公车。
⑶
vi.
受益，得到好处
e.g.
Patients
have
benefitted
greatly
from
this
treatment.
病人已从该治疗中大大受益。
⑷
vt.
对...有好处，有助于
e.g.
The
system
mainly
benefitted
people
in
the
south.
这项制度主要使南方人受益。
beneficial
adj.
有益的
e.g.
One
or
two
gla
( http: / / www.21cnjy.com )sses
of
wine
a
day
can
be
beneficial.
每天喝一两杯酒是有益的。
10.
promote
v.
①
提升，使晋级
②
积极筹划，鼓励，促进
【例句】
1)
The
young
army
officer
was
promoted
to
captain.
这位年轻的军官被提升为了上尉。
2)
How
can
we
promote
the
sales
of
this
product
我们如何推销这一产品呢？
3)
We
must
promote
the
match
carefully.
我们必须认真策划这场比赛。
【派生词】
promoter
n.
策划者，推销者
promotion
n.
提升，促销活动
11.
consult
⑴
vt.
向……咨询，求助
e.g.
Before
going
on
a
diet,
you’d
better
consult
your
doctor.
节食前，你最好向你的医生咨询一下。
⑵
v.
商量，征得同意
e.g.
We’ll
consult
with
representatives
of
different
jobs.
我们会和不同职业的代表商量。
⑶
v.
查找，查询
e.g.
Consult
the
timetable
to
see
when
the
last
train
leaves.
查一下时间表，看看末班车什么时候开出。
1.
be
meant
to
⑴
有义务（责任）做
e.g.
You
are
meant
to
keep
the
children
out
of
trouble.
你有责任不让孩子们遇到麻烦。
⑵
有意（打算）做
e.g.
It
was
meant
to
be
an
apology
but
it
only
made
her
angry.
这原本是为了道歉，
但却只惹她生气。
be
meant
for
sth./sb.
为....准备，设计的
e.g.
These
books
are
not
meant
for
primary
school
students.
这些书不是为小学生而编写的。
2.
even
if/though
即使，即便
e.g.
He
will
never
come
even
if
he
was
invited.
即使请了他，他也不会来的。
Even
though
I
have
a
master’s
degree,
I
can’t
fill
in
this
form.
尽管我有硕士学位，我还是不会填写这表格。
3.
fall
for
【常用搭配】
1)
fall
for
sb.
被某人所吸引，爱上某人
e.g.
They
fell
for
( http: / / www.21cnjy.com )each
other
at
first
sight
and
got
married
six
weeks
later.
他们一见钟情，六个星期后就结婚了。
2)
fall
for
sth.
（轻易）相信某事
e.g.
The
salesman
sa
( http: / / www.21cnjy.com )id
the
car
was
in
good
condition,
and
I
was
foolish
enough
to
fall
for
it.
推销员说这汽车状况良好，而我那么傻，竟然信以为真。
4.
be
used
to
(doing)sth.
对……习以为常，习惯于，适应
【相似短语】
1)
be
/become/get
accustomed
to
(doing)
sth.
习惯于
2)
adapt
oneself
to
使自己适应或习惯于……
3)
adjust
to
(doing)
sth.
适应；
习惯……
【短语辨析】
1)
be
used
to
do
被用来做
2)
used
to
do/be
曾经，一度
【例句】
1.
He
used
to
get
up
early
when
he
was
at
the
university.
他大学时常常起得很早。
2.
At
present,
many
trees
are
cut
down
and
used
to
make
chopsticks.
目前很多树都被砍下用来做筷子。
3.
I
have
been
used
to
the
busy
life
here.
我已习惯了这儿的繁忙生活。
5.
trick
sb.
into
doing
sth.
诱使某人做某事
【常用搭配】
1)
play
tricks
on
sb./
play
jokes
on
sb.
捉弄某人
2)
make
fun
of
sb
.
取笑某人
3)
trick
sb.
out
of
sth.
骗走某人的……
【例句】
1.
The
kids
often
play
tricks
on
the
old
man.
孩子们经常戏弄老人。
2.
She
was
tricked
out
of
all
her
savings.
她被骗走了所有的积蓄。
3.
People
make
fun
of
( http: / / www.21cnjy.com )her
because
she
wears
a
strange
hat.
人们取笑她因为她戴了顶奇怪的帽子。
6.
deal
with
处理，对付；对待；解决；处理,
论及；涉及
【常用搭配】
1)
deal
with常与疑问词how连用
2)
do
with常与疑问词what连用
【例句】
The
most
important
( http: / / www.21cnjy.com )
thing
to
keep
in
mind
when
dealing
with
an
emergency
is
to
stay
calm.
要牢记的是：当遇到紧急情况的时候要保持冷静。
练习
一.
单词拼写
1.
All
of
us
have
b
( http: / / www.21cnjy.com )een
a________
that
ads
play
an
important
role
in
our
daily
life.
2.
They
made
a
c______
that
this
type
of
digital
camera
was
of
high
quality.
3.
His
lie
was
so
touching
that
many
of
his
friend
f_____
for
it.
4.
This
new
kind
( http: / / www.21cnjy.com )of
computers
are
so
small
and
light
that
they
are
c
______to
carry
about.
5.
His
unique
a__________
to
the
problem
was
thought
highly
of
by
the
teacher.
6.
Many
young
peopl
( http: / / www.21cnjy.com )e
like
his
songs,
that
is
to
say,
his
songs
a_______
to
young
people.
7.
He
p________
me
to
go
shopping
and
I
bought
a
big
pack
of
goods.
8.
Your
job
is
( http: / / www.21cnjy.com )
p________
the
new
product
to
make
it
known
to
consumers.
9.
That
hotel
( http: / / www.21cnjy.com )
is
famous
for
its
fine
s______.
The
waiters
and
waitresses
are
friendly
and
polite.
10.
Some
commercial
a
( http: / / www.21cnjy.com )ds
don’t
tell
the
truth,
so
be
s_______
about
them.
二.
完成句子
1.
他说服我放弃了中断试验的想法。
He
me
to
__________________
______the
idea
of
dropping
the
experiment.
2.
她总是想着怎样才能为祖国多做些事情。
She
always_________________
how
to
do
more
for
the
motherland.
3.
Clare，让Harry玩一会儿你的玩具。你要学会和你的弟弟分享。
Let
Harry
play
with
( http: / / www.21cnjy.com )your
toys
as
well,
Clare---you
must
learn
to
________
_______
your
brother.
4.
如果要吸引顾客，你必须考虑使用何种方法。
If
you
want
( http: / / www.21cnjy.com )to
____________
__________,
you
must
decide
_______
______________
you
want
to
use.
5.
一个好教师会想尽各种办法让学生听懂。
A
good
teacher
( http: / / www.21cnjy.com )
will
try
lots
of
different
ways
to
_______
_________
___________
__________
to
the
students.
6.
Nell不相信Joe是喷气式飞机飞行员的说法。
Nell
did
not
_______
__________
Joe’s
story
about
being
a
jet
pilot.
7.
我已经习惯处理这种问题了。
I’m
_________
_______
____________
___________
matters
of
this
sort
三．词语填空（每个动词或短语只能用一次）
be
meant
to,
play
t
( http: / / www.21cnjy.com )ricks
on,
be
proud
of,
be
satisfied
with,
connect
…
to,
encourage
sb.
to
do,
provide
…
for,
lead
a
…
life,
share
…with,
appeal
to
1.
I
________
a
room
________
my
friend
Jack
while
we
were
on
holiday
last
week.
2.
The
advert
( http: / / www.21cnjy.com )isements
with
famous
film
stars
_______________
young
people
greatly.
3.
He
_______
ver
( http: / / www.21cnjy.com )y
______________
having
a
friend
with
such
noble
ideas.
4.
If
I
could
g
( http: / / www.21cnjy.com )et
work
I
should
be
only
too
willing
to
__________
food
and
clothing
________
those
poor
children.
5.
During
the
wa
( http: / / www.21cnjy.com )r
time,
people
in
that
country
_____________
rather
miserable
_________.
6.
The
experiment
__________________
test
this
theory.
7.
I
________
not
at
all
______________
my
present
job
because
of
the
low
salary.
8.
His
words
_____________
me
____________
work
even
harder.
9.
When
I
dialed
( http: / / www.21cnjy.com )the
number,
I
was
again
_______________
the
wrong
person.
10.
He
was
( http: / / www.21cnjy.com )
always
__________________
others,
so
he
was
unpopular
among
his
classmates.