Module 10 Unit 4
Project You and intellectual property
Thoughts on the design:
本节课是以阅读、整理为主的project课型。先从阅读入手，让学生首先能理解语篇，根据阅读课型遵循的Top-down教学过程，要求学生从速读，到精读，从把握文章的结构，再到把握各个部分的主要内容，使学生对语篇有一个从整体到细节的把握。在此基础上，根据project的内容与要求，有目的的进行归纳整理，提取有效信息，并增加了语言点的学习。
Teaching aims:
Get to know more about intellectual property andwhat action is illegal according to laws.
Learn to know how to protect intellectual property in their daily life.
Learn to use some of the key words and phrases
Practice expressing one’s opinions by using certain sentence patterns
Teaching procedures:
Step 1 Revision
Start the lesson with a brief revision about the reading “cybercrimes”.
Q: Can you give us some examples of cybercrime?
Step 2 Lead in
Ask students to answer the questions related to themselves.
Q1: Have you ever downloaded a song or a film from the Internet?
Q2: Did you pay for the music or the film?
Q3: Do you think it legal to download the song and the film from the Internet without permission? Why?
Step 3 Fast reading
Read the text quickly to divide the passage, and summarize the main idea of each part.
Part 1: the _______ of intellectual property
Part 2: the _______ for protecting intellectual property
Part 3: the current ________ of piracy that we are facing
Part 4: the possible ________ to the problem
Step 4 Careful reading
Allow the students several minutes to go through the passage part by part and answer some questions related to supporting details.
Part 1
Answer the following questions.
Q1: What does intellectual property refer to?
Q2: What does intellectual property include?
Part 2
Answer the question.
Why is it considered necessary to protect intellectual property rights?
True or False exercise
1. It is illegal to copy intellectual property without paying the inventor or creator.
2. Many things in the physical world are more valuable than ideas.
3. Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable.
4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is worthless.
Part 3
Answer the following questions.
Q1: What are the problems?
Q2: What is the purpose of WTO?
Q3: What are the common ways in which people affect intellectual property rights?
Part 4
Answer the question.
Q: What should we do to protect intellectual property?
Step 5 Summarize
Allow students 2 minutes to draw the structure of the passage, thus forming a general pattern of a passage about describing a social phenomenon. Then require the students to give supporting details to each main part.
Step 6 Language focus
Deal with the language points part by part.
…, for example, he or she deserves to be paid for it.
deserve + n./to do
这个问题值得仔细考虑。
This problem deserves careful consideration./deserves to be considered carefully.
在付出许多努力后,你完全配得上拿这个奖项。
You deserve this prize after so much hard work./deserve to be given the prize.
To help control such problems and smooth the progress of …
smooth v. 使……平坦，顺利
使……顺利进行，smooth the progress of
为……铺平道路 smooth the way to …
克服困难 smooth away the difficulties
smooth adj.
in smooth water 进展顺利，一帆风顺
One of the conditions of belonging to the organization is …
规定条件 lay down a condition
满足条件 meet/satisfy a condition
条件是……, 有一个条件
on condition that/on one condition
生活、工作条件
living/working conditions condition
状况，状态（不可数）
状态很好、不好
in good/poor condition/out of condition
On no condition should you give up hope.
决不= on no account/by no means …
4. Most people have downloaded videos free from the Internet.
free from …没有…… (形容词短语）
We want to give all children a world free from violence.
Someday the world will become free from war, famine and poverty.
free… from … 使 …… 免除……（动词词组）
The United Nations is trying to free the world from the threat of war.
5. Even more widespread is the copying of music, especially with the development of new computer programmes.
= _____ new computer programmes _______, ____________________ is ______________________.
6. Remember that companies expect to be compensated for their material, and will not …
This payment more than compensates for what we have lost.
这付款用来弥补我们的损失绰绰有余。
They were unlikely to be compensated for the damage to the house.
他们不太可能得到房子损坏的赔偿。
Exercise
单项选择
1. To speed up the ________ of letters, the Post Office introduced automatic sorting.
A. treatment B. delivery C. transmission D. departure
2. These overseas students show great ________ for learning a new language.
A. enthusiasm B. authority C. convention D. faith
3. “You try to get some sleep. I’ll ________ the patient’s breakfast, “said the nurse.
A. see to B. stick to C. get to D. lead to
4. The London Marathon is a difficult race.______, thousands of runners participate every year.
A. Therefore B. Furthermore C. Accordingly D. Nevertheless
5. The bank refused to ________ him any money, so he had to postpone buying a house.
A. credit B. borrow C. loan D. lease
6. Within two days, the army fired more than two hundred rockets and missiles at military ________ in the coastal city.
A. goals B. aims C. targets D. destinations
7. It is said in some parts of the world, goats, rather than cows, serve as a vital ______ of milk.
A. storage B. source C. reserve D. resource
8. We have arranged to go to the cinema on Friday, but we can be ________ and go another day.
A. reliable B. probable C. feasible D. flexible
9. We are quite sure that we can ________ our present difficulties and finish the task according to schedule.
A. get across B. get over C. get away D. get off
二、完型填空
As an engineering student, I had a degree and three good job offers. I can’t help trembling when I hear about studies that show that women are at a __1 when it comes to math. However, I discovered: just because a subject is 2 to learn, it does not __3_ you are not good at it. You just have to grit your teeth and work harder to get good at it. _4 you do, there’s a strong chance you will enjoy it more than anything else.
In eighth grade I took algebra（代数学）. On one test I got only 36 percent of the __5 answers. I failed the next one, too. I started to _6_ that maybe I’m just not good at this. I was lucky enough to have a teacher who didn’t take my bad grades as a judgment of my _7 _, but 8 as an indication that I should study more. He _ 9 me aside and told me he knew I could do better. He let me _10 the tests, and I pulled my grade up to an A.
I studied a lot in college, too. I had moments of fear while sitting below the buzzing fluorescent lights in the 11 library on Saturday afternoons, when I _12 _that the estrogen (雌性激素) in my body was 13_ me from understanding thermodynamics (热力学). But the 14 _ in my classes had to work just as hard, and I knew that I couldn’t 15 to lose confidence in myself. I didn’t want to choose between my femininity（女性）and a good career. _16 __ I reminded myself that those 17 _, the ones that say that math comes more naturally to men, are faulty.
Here’s a secret: math and science don’t go 18 to most people. No one was __19 born knowing calculus. A woman can learn anything a man can, but first she needs to know that she can do it, and that takes a leap of 20 . It also helps to have selective hearing.
1. A. difficulty B. disadvantage C. trouble D. discomfort
2. A. enjoyable B. humorous C. simple D. difficult
3. A. sign B. state C. mean D. exhibit
4. A. Once B. Where C. Although D. Until
5. A. wrong B. complete C. correct D. missing
6. A. think B. suggest C. choose D. decide
7. A. activities B. possibilities C. characteristics D. abilities
8. A. extremely B. simply C. slightly D. normally
9. A. pulled B. led C. knocked D. pushed
10. A. design B. attend C. desert D. retake
11. A. chemistry B. engineering C. biology D. geography
12. A. worried B. excited C. disturbed D. astonished
13. A. protecting B. awaking C. preventing D. attempting
14. A. girls B. boys C. students D. professors
15. A. afford B. encourage C. persuade D. manage
16. A. Also B. But C. Furthermore D. So
17. A. studies B. explorations C. performances D. experiments
18. A. actively B. easily C. actually D. gradually
19. A. never B. ever C. even D. often
20. A. honesty B. knowledge C. reality D. faith
三、阅读理解
A
If you want to teach your children how to say sorry, you must be good at saying it yourself, especially to your own children. But how you say it can be quite tricky.
If you say to your children “I’m sorry I got angry with you, but ...” what follows that “but” can render the apology ineffective: “I had a bad day” or “your noise was giving me a headache” leaves the person who has been injured feeling that he should be apologizing for his bad behavior in expecting an apology.
Another method by which people appear to apologize without actually doing so is to say “I’m sorry you’re upset”; this suggests that you are somehow at fault for allowing yourself to get upset by what the other person has done.
Then there is the general, all covering apology, which avoids the necessity of identifying a specific act that was particularly hurtful or insulting, and which the person who is apologizing should promise never to do again. Saying “I’m useless as a parent” does not commit a person to any specific improvement.
These pseudo-apologies are used by people who believe saying sorry shows weakness, Parents who wish to teach their children to apologize should see it as a sign of strength, and therefore not resort to these pseudo-apologies.
But even when presented with examples of genuine contrition, children still need help to become a ware of the complexities of saying sorry. A three-year-old might need help in understanding that other children feel pain just as he does, and that hitting a playmate over the head with a heavy toy requires an apology. A six-year-old might need reminding that spoiling other children’s expectations can require an apology. A 12-year-old might need to be shown that raiding the biscuit tin without asking permission is acceptable, but that borrowing a parent’s clothes without permission is not.
1. If a mother adds “but” to an apology, ________.
A. she doesn’t feel that she should have apologized
B. she does not realize that the child has been hurt
C. the child may find the apology easier to accept
D. the child may feel that he owes her an apology
2. According to the author, saying “I’m sorry you’re upset” most probably means “________”.
A. You have good reason to get upset
B. I’m aware you’re upset, but I’m not to blame
C. I apologize for hurting your feelings
D. I’m at fault for making you upset
3. It is not advisable to use the general, all-covering apology because ________.
A. it gets one into the habit of making empty promises
B. it may make the other person feel guilty
C. it is vague and ineffective
D. it is hurtful and insulting
4. We learn from the last paragraph that in teaching children to say sorry ________.
A. the complexities involved should be ignored
B. their ages should be taken into account
C. parents need to set them a good example
D. parents should be patient and tolerant
5. It can be inferred from the passage that apologizing properly is ________.
A. a social issue calling for immediate attention
B. not necessary among family members
C. a sign of social progress
D. not as simple as it seems
B
Personal computers and the Internet give people new choices about how to spend their time.
Some may use this freedom to share less time with certain friends or family members, but new technology will also let them stay in closer touch with those they care most about. I know this from personal experience.
E-mail makes it easy to work at home, which is where I now spend most weekends and evenings. My working hours aren’t necessarily much shorter than they once were but I spend fewer of them at the office. This lets me share more time with my young daughter than I might have if she’d been born before electronic mail became such a practical tool.
The Internet also makes it easy to share thoughts with a group of friends. Say you do something fun see a great movie perhaps-and there are four or five friends who might want to hear about it. If you call each one, you may tire of telling the story.
With E-mail, you just write one note about your experience, at your convenience, and address it to all the friends you think might be interested. They can read your message when they have time, and read only as much as they want to. They can reply at their convenience, and you can read what they have to say at your convenience.
E-mail is also an inexpensive way stay in close touch with people who live far away. More than a few parents use E-mail to keep in touch, even daily touch, with their children off at college.
We just have to keep in mind that computers and the Internet offer another way of staying in touch. They don’t take the place of any of the old ways.
6. The purpose of this passage is to ________.
A. explain how to use the Internet
B. describe the writer’s joy of keeping up with the latest technology
C. tell the merits (价值) and usefulness of the Internet
D. introduce the reader to basic knowledge about personal computers and the Internet
7. The use of E-mail has made it possible for the writer to ________.
A. spend less time working
B. have more free time with his child
C. work at home on weekends
D. work at a speed comfortable to him
8. According to the writer, E-mail has an obvious advantage over the telephone because the former helps one ________.
A. reach a group of people at one time conveniently
B. keep one’s communication as personal as possible
C. pass on much more information than the later
D. get in touch with one’s friends faster than the later
9. The best title for this passage is ________.
A. Computer: New Technological Advances
B. Internet: New Tool to Maintain Good Friendship
C. Computers Have Made Life Easier
D. Internet: a Convenient Tool for Communication
参考答案
单项选择
AAADC CBDB
完型填空
BDCAC ADBAD BACBA DABBD
阅读理解
DBCBD CBAD
课件22张PPT。Project 1
Unit4Making a proposal for protecting intellectual property Can you give us some examples of cybercrime?1. hacking, spreading computer viruses
2. fraud
3. websites with offensive content or websites that encourage hatred and violence
4. breaking intellectual property and copyright lawsRevision: Have you ever downloaded a song or a film from the Internet?
Did you pay for the music or the film?
Do you think it legal to download the song and the film from the Internet without permission? Why?Lead–in: You and intellectual propertyMain idea Part 1:
the _______ of intellectual property
Part 2:
the _______ for protecting intellectual property
Part 3:
the current ________ of piracy that we are facing
Part 4:
the possible ________ to the problem definition reasons problems solutionsFast reading: Part oneWhat does intellectual property refer to?
What does intellectual property include? Careful reading: inventions
patents
drawings
symbols
designs
novels
…Part twoWhy is it considered necessary to protect intellectual property rights?
If someone spends time, effort and money creating something, he or she deserves to be paid. Careful reading: 1. It is illegal to copy intellectual property without paying the inventor or creator.
2. Many things in the physical world are more valuable than ideas.
3. Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable.
4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is worthless.T or F questions:TFTFPart threeWhat are the problems?
What is the purpose of WTO?
What are the common ways in which people affect intellectual property rights?Careful reading: Part threeWhat are the problems? Careful reading: Some countries haven’t passed laws to protect intellectual property.
Some people may think intellectual property laws do not affect them. Part three What is the purpose of WTO?
Careful reading: To help control such problems and smooth the progress of international trade.Part threeWhat are the common ways in which people affect intellectual property rights?Careful reading: download videos free
copy and share computer software
the copying of music Part fourWhat should we do to protect intellectual property?Careful reading: We should not buy pirated products,
not download pirated music or films
when buying, ask to see a certificate.
What is intellectual property? Summarize:Why should we protect it? What are the problems?What should we do?Introduce the topicAnalyze the topicGive suggestionsSummarize:Why should we protect it? What are the problems?What should we do?They spend …
… deserve to be …
Ideas are more …… not buy pirated products
… take people to court …… not pass laws
We are faced with …Language focus Deal with the language points part by part. 1. …, for example, he or she deserves to be paid for it. deserve + n./to do
这个问题值得仔细考虑。
This problem deserves careful consideration./deserves to be considered carefully.
在付出许多努力后,你完全配得上拿这个奖项。
You deserve this prize after so much hard work./deserve to be given the prize.2. To help control such problems and smooth the progress of … smooth v. 使……平坦，顺利
smooth the progress of 使……顺利进行，
为……铺平道路 smooth the way to …
克服困难 smooth away the difficulties
smooth adj.
in smooth water 进展顺利，一帆风顺
规定条件 lay down a condition
满足条件 meet/satisfy a condition
条件是……, 有一个条件
on condition that/on one condition
生活、工作条件
living/working conditions condition
状况，状态（不可数）
状态很好、不好
in good/poor condition/out of condition
On no condition should you give up hope.
决不= on no account/by no means … 3. One of the conditions of belonging to the organization is …4. Most people have downloaded videos free from the Internet.
free from …没有…… (形容词短语）
We want to give all children a world free from violence.
Someday the world will become free from war, famine and poverty.
free… from … 使 …… 免除……（动词词组）
The United Nations is trying to free the world from the threat of war.
5. Even more widespread is the copying of music, especially with the development of new computer programmes.
= _____ new computer programmes _______, ____________________ is ______________________.As developthe copying of musiceven more widespread
6. Remember that companies expect to be compensated for their material, and will not …
This payment more than compensates for what we have lost.
这付款用来弥补我们的损失绰绰有余。
They were unlikely to be compensated for the damage to the house.
他们不太可能得到房子损坏的赔偿。
