Section Ⅴ LESSON 3 THE ADVERTISING GAME
维度一：品句填词
1.I’ll just （缝制） up that tear， and the coat will be as good as new.
2.She is showing families how to prepare delicious and nutritious meals on a tight （预算）.
3.His musicals were filled with richness of colour and （视觉的） detail.
4.Nowadays， parents tend to offer lots of praise to their children， hoping to （推动） their confidence.
5.We’d like to （结合） your culture with ours by adapting the classic novel The Old Man and the Sea.
6.The teacher （预期） questions about the new topic， preparing detailed explanations in advance.
7.The small bakery saw its （收益） increase after being featured in a popular food blog.
8.Building a strong l with the community has been key to the success of the local library’s programs.
9.The festival was able to feature more artists this year， thanks to a generous s .
10.The director’s first c film was a huge success.
维度二：词形转换
1. （advertise） persuade us that newer is better and that we will be happier with the latest products.
2.If you ask， “What do you think of our city？”， they will have more （free） in answering.
3.Success depends （fundamental） on our views of ourselves and of the events in our lives.
4. （technology） innovations， combined with good marketing， will promote the sales of these products.
5.It’s this strange form that makes race walking such an （attract） activity.
6.Time is limited and we have to make every attempt to be more （compete）.
7.His treatment was a （combine） of surgery， radiation and drugs.
8.Mary has a good command of English， so she is （suit） for the teaching job.
维度三：固定搭配和句式
1.The activity we （参加） was meaningful， which gave us a great deal of inspiration.
2.The new team （由……组成） about 20 players.
3. （并非人人都喜欢） this book.
4.No matter how frequently performed， the works of Beethoven still （吸引着全世界的人们）.
5.They are choosing a place that （适合野餐）.
Ⅰ.阅读理解
A
Nestled in the heart of a mountain village in China’s Guizhou Province， there is a unique ecological family farm.It is run by Kevin Cillen， a 28-year-old Belgian who is passionate about the land.With his parents and siblings， they have combined Western farming techniques with local countryside practices to cultivate an “ecological oasis”.
The family’s pursuit of their farming dream in China began in 2000， when Kevin’s mother Hetty Cillen visited China as a volunteer for the first time.The enchanting landscapes and rich cultural heritage of Guizhou fascinated her， causing her to make this foreign country her home.Soon after， his father Patrick Jan Cillen joined her.In 2017， the family rented a plot amid the forest to establish an ecological farm where they laid the foundation， leveling the land， sowing pastures and rearing lambs and chicks.
The locals have openly embraced the foreigners， inviting them to festivities and celebrating traditional Chinese holidays together.In 2018， Yang Chengkai， a 34-year-old villager， befriended the family， often assisting them on the farm.“The community has embraced this family.Even the vendors at the local market contribute by giving them vegetable scraps for free to feed their livestock.” Yang says.
The family farm， hidden within the dense forest， is proof of Guizhou’s ecological progress.The farm practices diversified grass cultivation for high-quality animal feed， uses solar panels for clean energy and employs rainwater harvesting systems for a stable water supply.
Living in China， the 28-year-old Belgian has witnessed the country’s remarkable changes.He has also seized the opportunities of the Internet and new media to increase the farm’s visibility.Partnering with Qiu Ye， a social media influencer， he has set up accounts like “Kevin’s family in Guizhou” on various platforms.By sharing their daily lives on the farm and the natural beauty of rural China， their content has quickly earned over 700，000 subscribers.
1.What made Hetty Cillen decide to settle in Guizhou？（ ）
A.The natural beauty. B.Volunteer work.
C.A research project. D.Career prospects.
2.How does the family farm contribute to ecological progress in Guizhou？（ ）
A.By creating jobs for the locals.
B.By introducing Western equipment.
C.By practising a sustainable way of farming.
D.By facilitating eco-tourism and green living.
3.How has Kevin promoted the farm？（ ）
A.He has created a website.
B.He has set up social media accounts.
C.He has it advertised by local villagers.
D.He has organized events for subscribers.
4.What might be the best title for the text？（ ）
A.Belgians Harvest a Good Farm Life in Guizhou
B.Belgians Get Enchanted by the Beauty of Guizhou
C.Belgians Become a Social Media Influencer in China
D.Belgians Live in a Local Chinese Community
B
You’ve probably followed a few cute dogs and cats on social media.However， are you aware that AI-generated pets are also gaining popularity nowadays？ They are just as adorable as real dogs and cats but also exhibit human-like characteristics.
Chai Dada （not her real name）， 21， runs an AI-generated dog account called “Shizhuangzhuangya” on Xiaohonghshu and has already got more than 10，000 followers.Her AI-generated pet Zhuangzhuang is a fluffy （毛茸茸） Shiba Inu （柴犬） with a big belly who likes to eat and work out.“Zhuangzhuang is actually an embodiment （化身） of me，” Chai said.“Its life and mood basically reflect my own.”
In 2023， the rise of AI tools made Chai very curious.She used it to generate different animals that acted like humans and posted them on Xiaohongshu for fun.“Gradually I came to focus on Zhuangzhuang because it is the cutest and represents me the most，” Chai commented.
To personify the character more， the young content maker places Zhuangzhuang in various daily life scenarios （预想方案）.For instance， to respond to the recent surge （剧增） of “hui nan tian” — the super humid （潮湿） weather in southern China in spring — Chai posted images of Zhuangzhuang mopping a wet floor， with the caption （文案）， “It’s wet everywhere at home”， vividly capturing the mood.In the comments section， many have expressed sympathy for the poor dog.
“Many scenes may seem ordinary， but when a very lifelike and adorable anthropomorphic （拟人化的） pet appears in these familiar scenes， it looks interesting，” Chai said.
Since Zhuangzhuang closely resembles （像） a human in a dog’s body， many followers have come to believe in its real existence.This has provided Chai with opportunities to monetize （变现赚钱） by partnering with brands for product advertisements.Aiming to expand her reach， Chai expressed a desire to delve （探究） deeper into AI to bring her AI pet to life not just in pictures but also in videos.
She also observed that more and more people like her are becoming AI pet bloggers， which has intensified competition in this industry.To attract more fans， bloggers are constantly learning more AI skills and brainstorming to create more interesting storylines.“I want to develop Zhuangzhuang into an intellectual property and create related cultural and creative products such as dolls and stickers，” said Chai.
5.What do we know about the AI pet Zhuangzhuang？（ ）
A.It is a digital reproduction of Chai’s childhood pet.
B.It has gained over one million followers online.
C.It is a virtual image of a real dog， Zhuangzhuang.
D.It mirrors the life and personality of its creator.
6.Why is the “hui nan tian” example mentioned in the text？（ ）
A.To show the fun Zhuangzhuang brings Chai.
B.To illustrate how Chai humanizes Zhuangzhuang.
C.To describe Zhuangzhuang’s daily struggles.
D.To suggest Zhuangzhuang’s growing fanbase.
7.Which of the following can best describe Zhuangzhuang？（ ）
A.Humorous and naughty. B.Competitive and fat.
C.Energetic and confident. D.Lifelike and cute.
8.What does Chai plan to do？（ ）
A.Perfect Zhuangzhuang’s features.
B.Cooperate with other AI pet creators.
C.Produce videos featuring Zhuangzhuang.
D.Create more AI-generated animals.
Ⅱ.完形填空
A driver was praised for returning a lost wallet containing about $500 in cash， as well as several bank cards.
Mr Shinderpal Singh， 34， was 9 at Block 917 Jurong West Street 91 that day at about 8：30 am when he 10 the black wallet on the floor.
The man was unable to take the wallet to a police station 11 as he was busy between jobs.He then 12 the wallet and added the photo to a post 13 finding the owner of the wallet.
Social media users tried to 14 the driver to contact the owner of the wallet.Many netizens also praised Mr Singh for his 15 .
Mr Singh left his 16 number in the post and received a call at about 4：30 pm from a man saying that he knew the 17 of the wallet.
The man linked him up with the owner and they 18 to meet in a car park that evening.
“When we 19 ， I checked his documents to make sure that he was the 20 person， before I returned the wallet，” Mr Singh said.
The owner， Mr Nagalingam， 21 Mr Singh and wanted to give him $100 as a reward but Mr Singh 22 the offer.
Mr Singh said：“If I 23 money， I would have taken the wallet.I’m a father， and I believe our kids are watching us and we as parents should set a great example.”
9.（ ）A.working B.shopping C.studying D.exercising
10.（ ）A.threw B.opened C.stole D.noticed
11.（ ）A.secretly B.directly C.bravely D.patiently
12.（ ）A.cleaned B.chose C.photographed D.returned
13.（ ）A.in the hope of B.on the basis of C.at the risk of D.for the love of
14.（ ）A.order B.invite C.help D.allow
15.（ ）A.humor B.honesty C.leadership D.beauty
16.（ ）A.account B.car C.house D.phone
17.（ ）A.owner B.content C.size D.prize
18.（ ）A.learned B.arranged C.remembered D.happened
19.（ ）A.gave up B.stood up C.met up D.grew up
20.（ ）A.right B.strange C.common D.bad
21.（ ）A.saved B.joined C.needed D.thanked
22.（ ）A.considered B.refused C.made D.hated
23.（ ）A.had B.spent C.wanted D.lent
Ⅲ.语法填空
A foreign girl seeking comfort on Chinese social media 24. （unexpected） received waves of Chinglish （Chinese-style English） responses from Chinese netizens.These unique and 25. （humor） replies not only warmed her heart， but also went viral on social media abroad， with many calling China net users real comedians.
YourKris， 26. may be living in China for some amount of time， posted 27. picture of herself in tears and snuggling up to a boy on 7 August on Xiaohongshu， captioned “bye baby”.However， she didn’t realize that the post soon went viral as sympathetic Chinese netizens flooded under the post to comfort her with Chinglish.
One netizen， “momo”， used the phrase “You pretty， he ugly， u swan， he frog！” to comfort the heartbroken girl.28. the grammar may not be perfect， the 29. （intend） of humor and encouragement was evident.“Abandon him！！ Abandon him！！” commented another netizen.
This event quickly gained 30. （popular） on overseas social platforms.Foreign netizens admired the humor and strength of Chinese netizens， and expressed a desire for Chinese netizens to engage 31. “battle” with them on the international Internet.
This event not only showcased the humor and warmth of Chinese netizens， but also reflected positive interactions in cross-cultural communication.Chinglish， a term once 32. （consider） negative， is now gradually becoming a bridge for cultural exchange， 33. （connect） people from different countries and cultures.
Section Ⅴ LESSON 3 THE ADVERTISING GAME
基础知识自测
维度一
1.sew 2.budget 3.visual 4.boost 5.combine
6.anticipated 7.profits 8.link 9.sponsor mercial
维度二
1.Advertisements 2.freedom 3.fundamentally
4.Technological 5.attractive 6.competitive
7.combination 8.suitable
维度三
1.participated in 2.consists of 3.Not everyone likes
4.attract people all over the world 5.is suitable for a picnic
素养能力提升
Ⅰ.
语篇解读：本文是一篇记叙文。文章主要讲述了比利时人Kevin Cillen一家在中国贵州的生活。
1.A 细节理解题。根据第二段前两句可知，贵州迷人的风景和丰富的文化遗产让Hetty Cillen着迷，所以她决定在贵州定居。
2.C 细节理解题。根据第四段可知，这个家庭农场通过实践可持续的农业方式来促进贵州的生态进步。
3.B 细节理解题。根据最后一段中的Partnering with Qiu Ye ...on various platforms.可知，Kevin通过在各种社交媒体上开设账号来推广农场。
4.A 标题归纳题。本文主要讲述了比利时人Kevin Cillen和他的家人在中国贵州省经营生态农场的故事。因此A项（比利时人在贵州收获美好的农村生活）最适合作文章标题。
语篇解读：本文是一篇说明文。如今AI生成的宠物越来越受欢迎，文章以柴达达在小红书上经营的AI生成的狗账号“是壮壮呀”为例，说明了其受欢迎的原因、创作过程以及未来的计划。
5.D 细节理解题。根据第二段最后两句可知，AI宠物壮壮反映了创作者的生活和个性。
6.B 推理判断题。根据第四段第一句，并结合其后的举例可推知，“回南天”的例子是为了说明柴是如何将壮壮拟人化的。
7.D 推理判断题。根据第四段的举例和倒数第二段第一句可推知，壮壮非常逼真可爱，能够生动地反映出各种情境的氛围，让粉丝相信其真实存在。
8.C 细节理解题。根据倒数第二段最后一句可知，柴计划制作以壮壮为特色的视频。
Ⅱ.
语篇解读：本文是一篇记叙文。文章主要讲述了34岁的司机Shinderpal Singh归还失主钱包的故事。
9.A 根据空后的at Block 917 Jurong West Street 91 that day at about 8：30 am可知，Singh上午八点半还在工作。
10.D 根据空后的the black wallet on the floor可知，Singh工作时注意到地板上有一个黑色钱包。
11.B 根据空前的The man was unable to take the wallet to a police station可知，因工作忙，不能把钱包直接带到警察局。
12.C 根据空后的added the photo可知，他拍下了钱包的照片。
13.A 根据空后的finding the owner of the wallet可知，他发布帖子是希望找到钱包的主人。in the hope of希望；on the basis of在……基础上；at the risk of冒险；for the love of为了……的爱。
14.C 根据空后的the driver to contact the owner of the wallet可知，社交媒体用户试图帮助司机联系钱包的主人。
15.B 根据上文可知，Singh拾金不昧，寻找钱包的主人体现了他的诚实。
16.D 根据空后的received a call可知，Singh留下了自己的电话号码，方便联系。
17.A 根据下段中的The man linked him up with the owner可知，男子称他认识钱包的主人。
18.B 根据空后的to meet in a car park that evening可知，两人安排了见面地点。
19.C 参见上题解析。give up放弃；stand up站立；meet up见面；grow up成长。
20.A 根据空前的I checked his documents to make sure that he was the可知，Singh检查证件是为了确保是正确的钱包主人。
21.D 根据空前的The owner， Mr Nagalingam可知，钱包的主人找回了钱包，感谢司机。
22.B 根据语境可知，Singh拒绝了他的提议。
23.C 根据空后的money， I would have taken the wallet可知，Singh说如果他想要钱的话就会拿走钱包，就不会寻找钱包主人了。
Ⅲ.
语篇解读：本文是一篇记叙文。文章讲述了一名外国女孩在中国社交媒体上寻求安慰，却意外收获了中国网友的“中式英语”回复。
24.unexpectedly 考查副词。提示词修饰动词received，应用副词作状语。故填unexpectedly。
25.humorous 考查形容词。提示词修饰名词replies，应用形容词作定语。故填humorous。
26.who 考查定语从句。空处引导非限制性定语从句，修饰先行词YourKris，指人，关系词在从句中作主语，应用关系代词。故填who。
27.a 考查冠词。可数名词picture在句中表示“她自己的一张照片”，为泛指，且picture的发音以辅音音素开头，应用不定冠词。故填a。
28.While/Though/Although 考查连词。空处引导让步状语从句，应用从属连词。故填While/Though/Although。
29.intention 考查名词。提示词作主语，应用名词，系动词为was，主语是单数名词。故填intention。
30.popularity 考查名词。提示词作宾语，应用名词。故填popularity。
31.in 考查介词。engage in是固定短语，意为“参与，从事”。故填in。
32.considered 考查非谓语动词。设空处作后置定语，consider应是非谓语动词，与逻辑主语a term之间是被动关系，应用过去分词表被动。故填considered。
33.connecting 考查非谓语动词。空处连接的短语作伴随状语，connect是非谓语动词，与其逻辑主语Chinglish之间是主动关系，应用动词-ing形式。故填connecting。
6 / 6Section Ⅴ LESSON 3 THE ADVERTISING GAME
The advertising industry started with the fundamental① purpose of promoting and selling goods to people who might need them.Advertising agencies② would create a basic type of advertisement③ known as a commercial④ advertisement.Such advertisements have gone through a process of change over the years along with social， economic and technological⑤developments.
Classic advertisements used to give information about finding certain products.It was likely to be the name of a company， part of which might include the name of the place from which the product originated⑥.For example， it could be “Shanghai Sewing⑦ Machines”， or “Tsing Tao Beer Corporation”.[1]From the name you would know what the company sells， where they are located⑧， and the name of the product.
Advertising agencies used to create this kind of advertising and it could be very effective.[2]But then they realised that it might not be suitable⑨ for a marketplace where products and services are in direct competition with each other. Particularly now， in modern times， advertisements need to attract⑩ and hold the attention of the public.For this reason， it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.Others try to create advertisements that people simply enjoy looking at.As present-day advertisers often have large budgets ， huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.However， even this is often not enough to be noticed in a modern city.
[1]本句为主从复合句。what和where均引导宾语从句。
[2]本句为主从复合句。that引导宾语从句，where引导定语从句。
Because of the boost in advertising， people are used to seeing a high standard of visual design.Modern advertisements need something else to separate them from their competitors.To stand out in a world of competitive advertising， they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.For example， some advertisements may suggest that buying a car can make you free.That is， they use the concept of freedom to sell the car.Other common ideas include happiness， wealth and success.In fact， in the world of advertisements， such content is as old as advertising itself.
For many of today’s advertisers， repeating old ideas is not a successful approach.Ideas that would work in the past genuinely are not as effective now.They realise that it does not matter how attractive the idea linked with the product is — most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.Instead， these advertisers look for other ways to make people notice their products.The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important.[3]Their aim is to create something that has never been seen before and that people find interesting. By doing this， they hope to make people forget that someone is trying to sell them something！
However， not all advertising is about selling products and services for a profit .Some advertisements nowadays aim to make a contribution to society and welfare .For example， there are public advertisements， which encourage citizens to participate in improving their neighbourhood ， protecting the environment， and helping other people.Over the last decade， the government has sponsored advertisements to educate the public on fighting AIDS， saving water， helping the poor， giving up smoking， etc.[4]These advertisements have helped to increase public knowledge about topics that used to be ignored by most people， and this has made our society a better place for everyone.
[3]本句为主从复合句。两个that均引导定语从句，修饰先行词something；主句中动词不定式短语to create something作表语。
[4]本句为并列复合句。句中and连接两个并列分句；第一个并列分句中含有一个that引导的定语从句。
①fundamental adj.根本的；基本的；基础的
②agency n.代理处
③advertisement n.广告
④commercial adj.商业的，商务的
⑤technological adj.技术的；科技的；工艺的
⑥originate vt.创始，创造
⑦sew vi.& vt.缝，缝纫；缝制；缝补
⑧locate vt.位于
⑨suitable adj.合适的，适宜的
⑩attract vt.吸引
consist of由……构成
advertiser n.广告商
budget n.预算
vi.& vt.把……编入预算
boost n.增长 vt.促进，推动
visual adj.视觉的，视力的
competitive adj.竞争性强的，有竞争力的
combine vi.& vt.（使）结合，（使）组合
genuinely adv.真正地
link vt.把 ……联系起来n.联系，关联
anticipate vt.预期，预料
profit n.利润，收益，盈利
welfare n.幸福，健康；福利
participate vi.参加，参与
neighbourhood n.社区，住宅小区，街坊
sponsor vt.赞助，资助；为……担保 n.赞助商；资助者
参考译文
广告业的根本目的是向潜在消费者推销商品。广告代理公司创造出一种基本的广告形式，也就是我们所熟知的商业广告。随着社会、经济和技术的发展，多年来这些广告经历了一个变化的过程。 以前，经典的广告会给出识别产品的信息。这些信息可能是公司名，其中一部分可能包含产品的原产地。比如，“上海缝纫机厂”或“青岛啤酒公司”。一看名字，你就知道这些公司销售的具体产品、所在地点以及产品名称。 广告代理公司过去常制作这种广告，而且效果很好。但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。特别是在当代社会，广告需要吸引、保持公众的注意力。因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。还有一些广告代理公司尝试制作具有观赏性的广告。现在的广告商通常预算充足，他们会花大笔的钱采用现代设计技术，让广告更具视觉吸引力。但即便是这种广告方式在现代城市中也不足以引起消费者的注意。 因为广告业的迅速发展，人们早已对那些高水准的视觉设计习以为常。现代广告需要另外一些东西，以便将它们与其竞争者区别开来。为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。例如，一些广告可能会暗示买车能让你自由。也就是说，广告代理公司借用自由的理念销售汽车。其他常见销售理念包括幸福、财富和成功。事实上，这些概念和广告业一样历史悠久。 对很多今天的广告商而言，重复过去的广告并不会获得成功。过去可行的想法，放到现在并不一定有效。他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让顾客购买产品。于是，广告商寻找其他的方式，让更多的消费者注意到自己的产品。当今顶级广告商认为用幽默、新颖、奇特的创意给人们带来惊喜是重要的。他们的目的是创造一些人们从未见过的东西，从而让人们觉得有趣，进而让消费者忘记有人在试图向他们推销商品！ 然而，并非所有的广告都是以盈利为目的销售产品与服务。现在还有一些广告的目的在于为社会和福利作贡献。比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。过去的十多年里，政府赞助了一些公益广告，教育公众防治艾滋病，呼吁民众节约用水、帮助贫困人口、戒烟等。这些广告帮助公众增强对以往被大部分人忽视的话题的公共认知，也让我们的社会更加美好。
Step One： Pre-reading
What do you think of advertisements？
Discuss in pairs and place a tick in the proper box.（Answers may vary.）
□An advertisement uses words and pictures to persuade people to buy a product.
□A commercial advertisement is one which someone has paid for to advertise a product.
□There are laws to protect people from advertisements that cheat people.
□Not all ads play tricks on us.
□Public advertisements aim to teach us and help us lead better lives.
Step Two： While-reading
Ⅰ.Read for the main idea
Read the passage quickly and choose the best answer.
What’s the main idea of the text？（ ）
A.The advantages and disadvantages of advertisements.
B.The development of advertising.
C.People’s attitude towards advertisements.
D.The effect of advertisements on our lives.
Ⅱ.Read for details
Read the passage carefully and choose the best answer.
1.Why do modern advertisements consist of pictures or words from experts？（ ）
A.To attract the attention of the public.
B.To compete with each other.
C.To enjoy looking at.
D.To educate people.
2.How do advertisers do to sell a product in modern times？（ ）
A.By destroying the advertisements of others.
B.By using a high standard of visual design.
C.By forcing consumers without hesitation.
D.By putting forward some creative ways.
3.What is the best way to sell a product now？（ ）
A.To make a contribution to society and welfare.
B.To increase public knowledge about hot topics.
C.To make consumers forget they’re to sell products.
D.To encourage citizens to participate in promotion.
4.What order is the passage written in？（ ）
A.Time.
B.Places.
C.The process of events.
D.Feelings.
5.Which word best describes the author’s attitude to advertisements？（ ）
A.Skeptical. B.Admirable.
C.Objective. D.Critical.
Ⅲ.Read for the structure
Read the passage again and fill in the blanks.
Step Three：Post-reading
Ⅰ.品课文佳句
Read the passage carefully and find the sentences describing different advertisement functions.
Ⅱ.长难句分析
1.To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.
句式分析：本句是 句。句中that引导 从句。主句中，To stand out in a world of competitive advertising是动词不定式短语作目的状语，主句主语是 ，must combine作 ， 作宾语，to make people believe ...作目的状语。
自主翻译：
2.They realise that it does not matter how attractive the idea linked with the product is — most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.
句式分析：本句是一个主从复合句。句中两个that都引导 从句，其中it为 主语，how引导 从句。
自主翻译：
Ⅲ.讨论
1.What’s the fundamental purpose of the advertising industry？ How many types of ads are mentioned in the passage？
2.What do you think of the advertisements in your life？
核心词汇集释
1.locate vt.位于；找出……的位置；使……坐落（于）
教材原句 From the name you would know what the company sells， where they are located， and the name of the product.
一看名字，你就知道这些公司销售的具体产品、所在地点以及产品名称。
【用法】
（1）located adj. 处于；位于；坐落于 be located in/on/at 位于；坐落于 （2）location n. 地点；位置
【佳句】 We have three indoor activity rooms，located in the east of our campus. （地点介绍）
我们有三个室内活动室，位于校园的东边。
【联想】 表示“坐落于；位于”的表达还有：
①be situated in/at ②lie in
③There stands/lies ...
【练透】 单句语法填空
①The theme park is （locate） in the east of the city.
②The （locate） of the newly-built factory is close to the railway.
【写美】 完成句子
③The farm， ， has a wide range of crops such as vegetables and fruit.
这个农场位于我市郊区，有蔬菜、水果等多种农作物。
2.suitable adj.合适的，适宜的
教材原句 But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.
但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。
【用法】
（1）be suitable for 适合于……
be suitable to do sth 适合做某事
（2）suit vt. 适合；满足……需要；相配；合身
n. 西服；套装
suit sb （fine） （很）合某人的意；对某人（很）合适
suit ...to ... 使……适合于……
a suit of 一套……
【佳句】 She ate some berries and then walked along the stream， hoping to find a suitable place to guide the helicopter.她吃了一些浆果，然后沿着小溪走，希望找到一个合适的地方来引导直升机。
【练透】 单句语法填空/语块表达
①These crayons are not suitable （use） in very hot weather.
②The young man tried to suit his performance the audience.
③This film （适合于） people of all ages to watch.
【写美】 完成句子
④If you want to go by train， . （建议信）
你要是想坐火车去，那很适合我。
3.attract vt.吸引；引起……的注意（或兴趣）
教材原句 Particularly now， in modern times， advertisements need to attract and hold the attention of the public.特别是在当代社会，广告需要吸引、保持公众的注意力。
【用法】
（1）attract one’s attention/interest 吸引某人的注意力/兴趣 attract sb to sth 吸引某人关注某事 （2）attraction n. 有趣的东西；吸引人的事物 tourist attraction 旅游景点 （3）attractive adj. 有吸引力的；引起注意的
【佳句】 I was particularly attracted when the boys and girls from Britain sang “Liang Zhu”.（活动介绍）
当来自英国的男孩和女孩开始唱起 “梁祝”时，我被深深地吸引住了。
【练透】 单句语法填空
①Hotel and Hostel Des Artistes is located just a 10-minute walk from the central city station and it’s close to all of the city’s main （attract）.
②This （attract） tour takes you to some of San Francisco’s most cheerful holiday scenes.
③As they （attract） to the old town，they decided to stay a little longer.
【写美】 句型转换
④ （用非谓语动词改写句③）
4.consist of 由……构成
教材原句 For this reason， it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。
【用法】
（1）consist vi. 组成；在于；一致 consist in 在于 （2）consistent adj. 一致的；连续的 be consistent with 与……一致
【佳句】 The exhibition consists of dozens of masterpieces painted by Chinese famous artists.（通知）
这次展览包括几十幅中国著名艺术家的杰作。
【用准】 （1）consist of一般用表示整体概念的词作主语，表示整体由部分组成，不能用于进行时态和被动语态。
（2）consist of的同义短语有be composed of， be made up of。
【练透】 语块表达
①His result （与……一致） the findings of Garnett and Tobin.
②The true wealth does not （在于） what we have，but in what we are.
③The new airport， which （由……构成） a main terminal and a parking lot， covers an area of about 1.4 million square meters.
【写美】 句式升级
④ （把句③改为简单句）
5.competitive adj.竞争性强的，有竞争力的
教材原句 To stand out in a world of competitive advertising， they must combine the highest standard of design with creative ways to make people believe that they “must have the product”. 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
【用法】
（1）compete vi. 竞争；对抗 compete in ... 在……中竞争；参加……比赛 compete with ... 与……竞争 compete for ... 为……而竞争 compete with/against ...for ... 为争取……而与……竞争 （2）competition n. 比赛；竞争 competitor n. 竞争者；竞争对手
【佳句】 It is a virtue to forgive and forget， especially in such a competitive and stressful society.（演讲稿）
原谅和宽恕是一种美德，尤其是在这样一个竞争激烈、压力巨大的社会。
【用准】 compete多用作不及物动词，后跟适当的介词才能接宾语。表示“与某人比赛”用介词with或against； 表示比赛的目的用介词for； 表示比赛参与的项目用in。
【练透】 单句语法填空
①As the youngest （compete）， John will compete the writing contest others the annual award of writing.
②Our class won the first prize in the English oral （compete） held this Monday.
③He was clever enough to compete the mathematics scholarship.
【写美】 完成句子
④ ，what really mattered was not the title of championship but the determination that participants showed during the race. （现象介绍）
尽管这是一场竞争激烈的比赛，但是真正重要的不是冠军称号，而是参与者在比赛中所展示出来的决心。
6.combine vi.& vt.（使）结合，（使）组合
【用法】
（1）combine ...with/and ...把……与……结合起来 combine to do sth 联合起来做某事 （2）combination n. 结合；联合；组合；联合体；结合物 in combination （with） （与……）联合/结合
【佳句】 The beautiful scenery， combined with lovely weather and delicious food， made our visit to Qingdao pleasant and unforgettable. （景点介绍）
美丽的风景，再加上宜人的天气和美味的食物，使我们的青岛之行愉快且难忘。
【练透】 单句语法填空
①The study of traditions should （combine） with practice.
②It was several factors that combined （harm） our friendship.
③The firm is working on a new product combination with several overseas partners.
【写美】 完成句子
④If you can ，you should be very successful. （建议信）
如果你能把你的才能和勤奋结合起来，你应该会很成功。
7.link vt.把……联系起来；连接 n.联系，关联
教材原句 They realise that it does not matter how attractive the idea linked with the product is ...
他们意识到与产品关联的理念有多么吸引人并不重要……
【用法】
（1）link up 联合，连接 link up with 与……连接，联合 link ...to/with 将……与……联系/连接起来 （2）There is a link between ...and ... ……和……之间有联系
【佳句】 People often link Chinese Valentine’s Day with Niulang and Zhinü. （节日介绍）
人们常把七夕节与牛郎和织女联系起来。
【练透】 单句语法填空
①Children in the playground often link their hands to form a large circle during games.
②We need to link our ideas practical actions to achieve our goals.
【写美】 完成句子
③ regular exercise and improved health. （运动与健康）
定期运动与改善健康之间有联系。
8.participate vi.参加，参与
教材原句 For example， there are public advertisements， which encourage citizens to participate in improving their neighbourhood， protecting the environment， and helping other people.比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。
【用法】
（1）participate in 参加，参与 participate with sb in sth 与某人一起参与某事 （2）participant n. 参加者 participation n. 参与，参加；分享
【佳句】 Encouraged by the teacher， the participants actively participated in the English speech contest.Their participation inspired the rest of the class to study hard.在老师的鼓励下，参与者积极参加英语演讲比赛。他们的参与激励了班上其他人努力学习。
【练透】 单句语法填空
①Things will turn for the better if we can work out some （participate） rules for people to obey.
②During our trip， we decided to participate the local people in their annual festival.
【写美】 词汇升级
③Those who want to join in the discussion are supposed to sign up before 20 May.
重点句型解构
◇句型公式：部分否定
教材原句 However， not all advertising is about selling products and services for a profit.
然而，并非所有的广告都是以盈利为目的销售产品与服务。
【用法】
（1）当not与all， both， every， everybody， everything， completely， always， whole， entirely等词连用时，无论not位置如何，均构成部分否定，意为“并非……都……”。 （2）当not与any， anyone， anywhere， anything连用或者no， none， never， nobody， nothing， neither， no one， nowhere等表否定意义的词（组）与肯定式谓语一起使用时，均构成“全部否定”。
【品悟】 Our English teacher is excellent， but she can’t help everyone in the class in 50 minutes. （人物介绍）
我们的英语老师很出色，但是她不可能在50分钟内帮助班里的每个人。
【写美】 完成句子/一句多译
①Tom asks Jack and Peter to go on a picnic with him， but ， because they have work to do.
汤姆请杰克和彼得和他一起去野餐，但他们都不想去，因为他们有工作要做。
②最近的一项调查显示，并非我们学校的所有学生都在业余时间进行体育锻炼。
→A recent survey shows that in their spare time.
→A recent survey shows that in their spare time.
Section Ⅴ LESSON 3 THE ADVERTISING GAME
【文本透析·剖语篇】
Step Two
Ⅰ.B
Ⅱ.1－5 ADCAC
Ⅲ.1.information 2.products 3.marketplace
4.promoting 5.attention 6.design 7.contribution
Step Three
Ⅰ.（1）Classic advertisements used to give information about finding certain products.
（2）Modern advertisements need something else to separate them from their competitors.
（3）For example， there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people.
Ⅱ.1.主从复合 宾语 they 谓语 the highest standard of design with creative ways
为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
2.宾语 形式 主语
他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让顾客购买产品。
Ⅲ.1.They aim to promote and sell goods to people who might need them.And according to the passage，two ads are mentioned，the commercial advertisement and the public advertisement.
2.In my opinion，everything has two sides，and advertising is no exception.The existence of advertisements plays a guiding role in people’s lives，which has both advantages and disadvantages.As the receivers of advertisements， we should have the ability to distinguish right from wrong.
【核心知识·巧突破】
核心词汇集释
1.①located ②location ③located in the suburb of our city
2.①to use ②to ③is suitable for ④that suits me fine
3.①attractions ②attractive ③were attracted
④Attracted to the old town，they decided to stay a little longer.
4.①is consistent with ②consist in ③consists of
④The new airport， consisting of a main terminal and a parking lot， covers an area of about 1.4 million square meters.
5.①competitor； in； with/against； for ②competition
③for ④Though this was a competitive race
6.①be combined ②to harm ③in
④combine your ability with/and hard work
7.①up ②to/with ③There is a link between
8.①participation ②with ③participate in
重点句型解构
①neither of them wants to
②not all the students in our school take physical exercise； all the students in our school don’t take physical exercise
12 / 12(共113张PPT)
Section Ⅴ LESSON 3 THE ADVERTISING GAME
目 录
01
篇章助解·释疑难
02
文本透析·剖语篇
03
核心知识·巧突破
04
课时检测·提能力
篇章助解·释疑难
The advertising industry started with the fundamental① purpose of
promoting and selling goods to people who might need them.Advertising
agencies② would create a basic type of advertisement③ known as a
commercial④ advertisement.Such advertisements have gone through a
process of change over the years along with social， economic and
technological⑤developments.
Classic advertisements used to give information about finding certain
products.It was likely to be the name of a company， part of which might
include the name of the place from which the product originated⑥.For
example， it could be “Shanghai Sewing⑦ Machines”， or “Tsing Tao
Beer Corporation”.[1]From the name you would know what the
company sells， where they are located⑧， and the name of the product.
Advertising agencies used to create this kind of advertising and it
could be very effective.[2]But then they realised that it might not be
suitable⑨ for a marketplace where products and services are in direct
competition with each other. Particularly now， in modern times， advertisements need to attract⑩ and hold the attention of the public.For this reason， it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.Others try to create advertisements that people simply enjoy looking at.As present-day advertisers often have large budgets ， huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.However， even this is often not enough to be noticed in a modern city.
[1]本句为主从复合句。what和where均引导宾语从句。
[2]本句为主从复合句。that引导宾语从句，where引导定语
从句。
①fundamental adj.根本的；基本的；基础的
②agency n.代理处
③advertisement n.广告
④commercial adj.商业的，商务的
⑤technological adj.技术的；科技的；工艺的
⑥originate vt.创始，创造
⑦sew vi.& vt.缝，缝纫；缝制；缝补
⑧locate vt.位于
⑨suitable adj.合适的，适宜的
⑩attract vt.吸引
consist of由……构成
advertiser n.广告商
budget n.预算
vi.& vt.把……编入预算
Because of the boost in advertising， people are used to seeing a
high standard of visual design.Modern advertisements need something
else to separate them from their competitors.To stand out in a world of
competitive advertising， they must combine the highest standard of
design with creative ways to make people believe that they “must have
the product”.For example， some advertisements may suggest that
buying a car can make you free.That is， they use the concept of freedom
to sell the car.Other common ideas include happiness， wealth and
success.In fact， in the world of advertisements， such content is as old
as advertising itself.
For many of today’s advertisers， repeating old ideas is not a
successful approach.Ideas that would work in the past genuinely are not
as effective now.They realise that it does not matter how attractive the
idea linked with the product is — most people know and anticipate that
the main purpose of the advertisement is to make customers buy the
product.Instead， these advertisers look for other ways to make people
notice their products.The top advertisers of today believe that using
humour as well as new and unusual ideas to surprise people is important.
[3]Their aim is to create something that has never been seen before and that people find interesting. By doing this， they hope to make people forget that someone is trying to sell them something！
However， not all advertising is about selling products and services
for a profit .Some advertisements nowadays aim to make a contribution
to society and welfare .For example， there are public advertisements，
which encourage citizens to participate in improving their neighbourhood
， protecting the environment， and helping other people.Over the last
decade， the government has sponsored advertisements to educate the
public on fighting AIDS， saving water， helping the poor， giving up
smoking， etc.[4]These advertisements have helped to increase public
knowledge about topics that used to be ignored by most people， and this
has made our society a better place for everyone.
[3]本句为主从复合句。两个that均引导定语从句，修饰先行词
something；主句中动词不定式短语to create something作表语。
[4]本句为并列复合句。句中and连接两个并列分句；第一个并
列分句中含有一个that引导的定语从句。
boost n.增长 vt.促进，推动
visual adj.视觉的，视力的
competitive adj.竞争性强的，有竞争力的
combine vi.& vt.（使）结合，（使）组合
genuinely adv.真正地
link vt.把……联系起来 n.联系，关联
anticipate vt.预期，预料
profit n.利润，收益，盈利
welfare n.幸福，健康；福利
participate vi.参加，参与
neighbourhood n.社区，住宅小区，街坊
sponsor vt.赞助，资助；为……担保 n.赞助商；资助者
参考译文
广告业的根本目的是向潜在消费者推销商品。广告代理公司创造
出一种基本的广告形式，也就是我们所熟知的商业广告。随着社会、
经济和技术的发展，多年来这些广告经历了一个变化的过程。
以前，经典的广告会给出识别产品的信息。这些信息可能是公司
名，其中一部分可能包含产品的原产地。比如，“上海缝纫机厂”或
“青岛啤酒公司”。一看名字，你就知道这些公司销售的具体产品、
所在地点以及产品名称。
广告代理公司过去常制作这种广告，而且效果很好。但后来
他们意识到，在产品与服务直接竞争的市场上，这种广告类型可
能不太适合。特别是在当代社会，广告需要吸引、保持公众的注
意力。因此，现在的广告常常引用专家的图片、文字，向人们展
示产品有多棒。还有一些广告代理公司尝试制作具有观赏性的广
告。现在的广告商通常预算充足，他们会花大笔的钱采用现代设
计技术，让广告更具视觉吸引力。但即便是这种广告方式在现代
城市中也不足以引起消费者的注意。
因为广告业的迅速发展，人们早已对那些高水准的视觉设计习以
为常。现代广告需要另外一些东西，以便将它们与其竞争者区别开
来。为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计
与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
例如，一些广告可能会暗示买车能让你自由。也就是说，广告代理公
司借用自由的理念销售汽车。其他常见销售理念包括幸福、财富和成
功。事实上，这些概念和广告业一样历史悠久。
对很多今天的广告商而言，重复过去的广告并不会获得成功。过
去可行的想法，放到现在并不一定有效。他们意识到与产品关联的理
念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是
让顾客购买产品。于是，广告商寻找其他的方式，让更多的消费者注
意到自己的产品。当今顶级广告商认为用幽默、新颖、奇特的创意给
人们带来惊喜是重要的。他们的目的是创造一些人们从未见过的东
西，从而让人们觉得有趣，进而让消费者忘记有人在试图向他们推销
商品！
然而，并非所有的广告都是以盈利为目的销售产品与服务。现在
还有一些广告的目的在于为社会和福利作贡献。比如公益广告，它鼓
励市民参与改善社区、保护环境和帮助他人的活动。过去的十多年
里，政府赞助了一些公益广告，教育公众防治艾滋病，呼吁民众节约
用水、帮助贫困人口、戒烟等。这些广告帮助公众增强对以往被大部
分人忽视的话题的公共认知，也让我们的社会更加美好。
文本透析·剖语篇
Step One： Pre-reading
What do you think of advertisements？
Discuss in pairs and place a tick in the proper box.（Answers may
vary.）
□An advertisement uses words and pictures to persuade people to buy a
product.
□A commercial advertisement is one which someone has paid for to
advertise a product.
□There are laws to protect people from advertisements that cheat people.
□Not all ads play tricks on us.
□Public advertisements aim to teach us and help us lead better lives.
Step Two： While-reading
Ⅰ.Read for the main idea
Read the passage quickly and choose the best answer.
What’s the main idea of the text？（ ）
A. The advantages and disadvantages of advertisements.
B. The development of advertising.
C. People’s attitude towards advertisements.
D. The effect of advertisements on our lives.
√
Ⅱ.Read for details
Read the passage carefully and choose the best answer.
1. Why do modern advertisements consist of pictures or words from
experts？（ ）
A. To attract the attention of the public.
B. To compete with each other.
C. To enjoy looking at.
D. To educate people.
√
2. How do advertisers do to sell a product in modern times？（ ）
A. By destroying the advertisements of others.
B. By using a high standard of visual design.
C. By forcing consumers without hesitation.
D. By putting forward some creative ways.
√
3. What is the best way to sell a product now？（ ）
A. To make a contribution to society and welfare.
B. To increase public knowledge about hot topics.
C. To make consumers forget they’re to sell products.
D. To encourage citizens to participate in promotion.
4. What order is the passage written in？（ ）
A. Time. B. Places.
C. The process of events. D. Feelings.
√
√
5. Which word best describes the author’s attitude to advertisements？
（ ）
A. Skeptical. B. Admirable.
C. Objective. D. Critical.
√
Ⅲ.Read for the structure
Read the passage again and fill in the blanks.
Step Three：Post-reading
Ⅰ.品课文佳句
Read the passage carefully and find the sentences describing different
advertisement functions.
（1）Classic advertisements used to give information about finding
certain products.
（2）Modern advertisements need something else to separate them from
their competitors.
（3）For example， there are public advertisements，which encourage
citizens to participate in improving their neighbourhood，protecting the
environment，and helping other people.
Ⅱ.长难句分析
1. To stand out in a world of competitive advertising，they must combine
the highest standard of design with creative ways to make people believe
that they “must have the product”.
句式分析：本句是 句。句中that引导 从句。主
句中，To stand out in a world of competitive advertising是动词不定式短
语作目的状语，主句主语是 ，must combine作
， 作宾语，to
make people believe ...作目的状语。
自主翻译：
主从复合
宾语
they
谓
语
the highest standard of design with creative ways
为了在竞争激烈的广告界凸显出来，他们必须将最高水
准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种
产品”。
2. They realise that it does not matter how attractive the idea linked with
the product is — most people know and anticipate that the main purpose of
the advertisement is to make customers buy the product.
句式分析：本句是一个主从复合句。句中两个that都引导 从
句，其中it为 主语，how引导 从句。
自主翻译：
宾语
形式
主语
他们意识到与产品关联的理念有多么吸引人并不重要—
—大多数人都明白，广告的主要目的就是让顾客购买产品。
Ⅲ.讨论
1. What’s the fundamental purpose of the advertising industry？ How
many types of ads are mentioned in the passage？
They aim to promote and sell goods to people who might need them.And
according to the passage，two ads are mentioned，the commercial
advertisement and the public advertisement.
2. What do you think of the advertisements in your life？
In my opinion，everything has two sides，and advertising is no
exception.The existence of advertisements plays a guiding role in
people’s lives，which has both advantages and disadvantages.As the
receivers of advertisements， we should have the ability to distinguish
right from wrong.
核心知识·巧突破
核心词汇集释
1. locate vt.位于；找出……的位置；使……坐落（于）
教材原句 From the name you would know what the company sells，
where they are located， and the name of the product.
一看名字，你就知道这些公司销售的具体产品、所在地点以及产
品名称。
【用法】
（1）located adj. 处于；位于；坐落于
be located in/on/at 位于；坐落于
（2）location n. 地点；位置
【佳句】 We have three indoor activity rooms，located in the east of
our campus. （地点介绍）
我们有三个室内活动室，位于校园的东边。
【联想】 表示“坐落于；位于”的表达还有：
①be situated in/at ②lie in
③There stands/lies ...
【练透】 单句语法填空
①The theme park is （locate） in the east of the city.
②The （locate） of the newly-built factory is close to the
railway.
located
location
【写美】 完成句子
③The farm， ， has a wide range of
crops such as vegetables and fruit.
这个农场位于我市郊区，有蔬菜、水果等多种农作物。
located in the suburb of our city
2. suitable adj.合适的，适宜的
教材原句 But then they realised that it might not be suitable for a
marketplace where products and services are in direct competition with
each other.
但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型
可能不太适合。
【用法】
（1）be suitable for 适合于……
be suitable to do sth 适合做某事
（2）suit vt. 适合；满足……需要；相配；合身
n. 西服；套装
suit sb （fine） （很）合某人的意；对某人（很）合适
suit ...to ... 使……适合于……
a suit of 一套……
【佳句】 She ate some berries and then walked along the stream，
hoping to find a suitable place to guide the helicopter.她吃了一些浆果，
然后沿着小溪走，希望找到一个合适的地方来引导直升机。
【练透】 单句语法填空/语块表达
①These crayons are not suitable （use） in very hot weather.
②The young man tried to suit his performance the audience.
③This film （适合于） people of all ages to watch.
to use
to
is suitable for
【写美】 完成句子
④If you want to go by train， . （建议信）
你要是想坐火车去，那很适合我。
that suits me fine
3. attract vt.吸引；引起……的注意（或兴趣）
教材原句 Particularly now， in modern times， advertisements need to
attract and hold the attention of the public.特别是在当代社会，广告需
要吸引、保持公众的注意力。
【用法】
（1）attract one’s attention/interest 吸引某人的注意力/兴趣
attract sb to sth 吸引某人关注某事
（2）attraction n. 有趣的东西；吸引人的事物
tourist attraction 旅游景点
（3）attractive adj. 有吸引力的；引起注意的
【佳句】 I was particularly attracted when the boys and girls from
Britain sang “Liang Zhu”.（活动介绍）
当来自英国的男孩和女孩开始唱起 “梁祝”时，我被深深地吸引
住了。
【练透】 单句语法填空
①Hotel and Hostel Des Artistes is located just a 10-minute walk from the
central city station and it’s close to all of the city’s main
（attract）.
②This （attract） tour takes you to some of San
Francisco’s most cheerful holiday scenes.
③As they （attract） to the old town，they decided to
stay a little longer.
attractions
attractive
were attracted
【写美】 句型转换
④ （用
非谓语动词改写句③）
Attracted to the old town，they decided to stay a little longer.
4. consist of 由……构成
教材原句 For this reason， it’s now normal to see advertisements that
consist of pictures or words from experts to show people how good the
product is.
因此，现在的广告常常引用专家的图片、文字，向人们展示产品
有多棒。
【用法】
（1）consist vi. 组成；在于；一致
consist in 在于
（2）consistent adj. 一致的；连续的
be consistent with 与……一致
【佳句】 The exhibition consists of dozens of masterpieces painted by
Chinese famous artists.（通知）
这次展览包括几十幅中国著名艺术家的杰作。
【用准】 （1）consist of一般用表示整体概念的词作主语，表示整
体由部分组成，不能用于进行时态和被动语态。
（2）consist of的同义短语有be composed of， be made up of。
【练透】 语块表达
①His result （与……一致） the findings of
Garnett and Tobin.
②The true wealth does not （在于） what we have，but in
what we are.
③The new airport， which （由……构成） a main
terminal and a parking lot， covers an area of about 1.4 million square
meters.
is consistent with
consist in
consists of
【写美】 句式升级
④
（把句
③改为简单句）
The new airport， consisting of a main terminal and a parking
lot， covers an area of about 1.4 million square meters.
5. competitive adj.竞争性强的，有竞争力的
教材原句 To stand out in a world of competitive advertising， they
must combine the highest standard of design with creative ways to make
people believe that they “must have the product”. 为了在竞争激烈的
广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起
来，使人们确信他们“必须购买这种产品”。
【用法】
（1）compete vi. 竞争；对抗
compete in ... 在……中竞争；参加……比赛
compete with ... 与……竞争
compete for ... 为……而竞争
compete with/against ...for ... 为争取……而与……竞争
（2）competition n. 比赛；竞争
competitor n. 竞争者；竞争对手
【佳句】 It is a virtue to forgive and forget， especially in such a
competitive and stressful society.（演讲稿）
原谅和宽恕是一种美德，尤其是在这样一个竞争激烈、压力巨大
的社会。
【用准】 compete多用作不及物动词，后跟适当的介词才能接宾
语。表示“与某人比赛”用介词with或against； 表示比赛的目的用介
词for； 表示比赛参与的项目用in。
【练透】 单句语法填空
①As the youngest （compete）， John will
compete the writing contest others the
annual award of writing.
②Our class won the first prize in the English oral
（compete） held this Monday.
③He was clever enough to compete the mathematics scholarship.
competitor
in
with/against
for
competition
for
【写美】 完成句子
④ ，what really mattered was not
the title of championship but the determination that participants showed
during the race. （现象介绍）
尽管这是一场竞争激烈的比赛，但是真正重要的不是冠军称号，而是
参与者在比赛中所展示出来的决心。
Though this was a competitive race
【用法】
（1）combine ...with/and ... 把……与……结合起来
combine to do sth 联合起来做某事
（2）combination n. 结合；联合；组合；联合体；结合物
in combination （with） （与……）联合/结合
6. combine vi.& vt.（使）结合，（使）组合
【佳句】 The beautiful scenery， combined with lovely weather and
delicious food， made our visit to Qingdao pleasant and unforgettable.
（景点介绍）
美丽的风景，再加上宜人的天气和美味的食物，使我们的青岛之行愉
快且难忘。
【练透】 单句语法填空
①The study of traditions should （combine） with
practice.
②It was several factors that combined （harm） our
friendship.
③The firm is working on a new product combination with several
overseas partners.
be combined
to harm
in
【写美】 完成句子
④If you can ，you should
be very successful. （建议信）
如果你能把你的才能和勤奋结合起来，你应该会很成功。
combine your ability with/and hard work
7. link vt.把……联系起来；连接 n.联系，关联
教材原句 They realise that it does not matter how attractive the idea
linked with the product is ...
他们意识到与产品关联的理念有多么吸引人并不重要……
【用法】
（1）link up 联合，连接
link up with 与……连接，联合
link ...to/with 将……与……联系/连接起来
（2）There is a link between ...and ... ……和……之间有联系
【佳句】 People often link Chinese Valentine’s Day with Niulang and
Zhinü. （节日介绍）
人们常把七夕节与牛郎和织女联系起来。
【练透】 单句语法填空
①Children in the playground often link their hands to form a large
circle during games.
②We need to link our ideas practical actions to achieve our
goals.
up
to/with
【写美】 完成句子
③ regular exercise and improved health.
（运动与健康）
定期运动与改善健康之间有联系。
There is a link between
8. participate vi.参加，参与
教材原句 For example， there are public advertisements， which
encourage citizens to participate in improving their neighbourhood，
protecting the environment， and helping other people.
比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人
的活动。
【用法】
（1）participate in 参加，参与
participate with sb in sth 与某人一起参与某事
（2）participant n. 参加者
participation n. 参与，参加；分享
【佳句】 Encouraged by the teacher， the participants actively
participated in the English speech contest.Their participation inspired
the rest of the class to study hard.
在老师的鼓励下，参与者积极参加英语演讲比赛。他们的参与激励了
班上其他人努力学习。
【练透】 单句语法填空
①Things will turn for the better if we can work out
some （participate） rules for people to obey.
②During our trip， we decided to participate the local people in
their annual festival.
participation
with
【写美】 词汇升级
③Those who want to join in the discussion are supposed to sign up before
20 May.
participate in
重点句型解构
◇句型公式：部分否定
教材原句 However， not all advertising is about selling products and
services for a profit.
然而，并非所有的广告都是以盈利为目的销售产品与服务。
【用法】
（1）当not与all， both， every， everybody， everything，
completely， always， whole， entirely等词连用时，无论not位置如
何，均构成部分否定，意为“并非……都……”。
（2）当not与any， anyone， anywhere， anything连用或者no，
none， never， nobody， nothing， neither， no one， nowhere等表否
定意义的词（组）与肯定式谓语一起使用时，均构成“全部否定”。
【品悟】 Our English teacher is excellent， but she can’t help
everyone in the class in 50 minutes. （人物介绍）
我们的英语老师很出色，但是她不可能在50分钟内帮助班里的每
个人。
【写美】 完成句子/一句多译
①Tom asks Jack and Peter to go on a picnic with him， but
， because they have work to do.
汤姆请杰克和彼得和他一起去野餐，但他们都不想去，因为他们有工
作要做。
neither of
them wants to
②最近的一项调查显示，并非我们学校的所有学生都在业余时间进行
体育锻炼。
→A recent survey shows that
in their spare time.
→A recent survey shows that
in their spare time.
not all the students in our school take
physical exercise
all the students in our school don’t take
physical exercise
课时检测·提能力
维度一：品句填词
1. I’ll just （缝制） up that tear， and the coat will be as good
as new.
2. She is showing families how to prepare delicious and nutritious meals
on a tight （预算）.
3. His musicals were filled with richness of colour and （视觉
的） detail.
sew
budget
visual
4. Nowadays， parents tend to offer lots of praise to their children，
hoping to （推动） their confidence.
5. We’d like to （结合） your culture with ours by
adapting the classic novel The Old Man and the Sea.
6. The teacher （预期） questions about the new topic，
preparing detailed explanations in advance.
7. The small bakery saw its （收益） increase after being
featured in a popular food blog.
boost
combine
anticipated
profits
8. Building a strong l with the community has been key to the
success of the local library’s programs.
9. The festival was able to feature more artists this year， thanks to a
generous s .
10. The director’s first c film was a huge success.
ink
ponsor
ommercial
1. （advertise） persuade us that newer is better and
that we will be happier with the latest products.
2. If you ask， “What do you think of our city？”， they will have
more （free） in answering.
3. Success depends （fundamental） on our views of
ourselves and of the events in our lives.
4. （technology） innovations， combined with good
marketing， will promote the sales of these products.
Advertisements
freedom
fundamentally
Technological
维度二：词形转换
5. It’s this strange form that makes race walking such an
（attract） activity.
6. Time is limited and we have to make every attempt to be
more （compete）.
7. His treatment was a （combine） of surgery，
radiation and drugs.
8. Mary has a good command of English， so she is （suit）
for the teaching job.
attractive
competitive
combination
suitable
1. The activity we （参加） was meaningful， which
gave us a great deal of inspiration.
2. The new team （由……组成） about 20 players.
3. （并非人人都喜欢） this book.
4. No matter how frequently performed， the works of Beethoven
still （吸引着全世界的人们）.
5. They are choosing a place that （适合野餐）.
participated in
consists of
Not everyone likes
attract people all over the world
is suitable for a picnic
维度三：固定搭配和句式
Ⅰ.阅读理解
A
Nestled in the heart of a mountain village in China’s Guizhou
Province， there is a unique ecological family farm.It is run by Kevin
Cillen， a 28-year-old Belgian who is passionate about the land.With his
parents and siblings， they have combined Western farming techniques
with local countryside practices to cultivate an “ecological oasis”.
The family’s pursuit of their farming dream in China began in
2000， when Kevin’s mother Hetty Cillen visited China as a volunteer
for the first time.The enchanting landscapes and rich cultural heritage of
Guizhou fascinated her， causing her to make this foreign country her
home.Soon after， his father Patrick Jan Cillen joined her.In 2017， the
family rented a plot amid the forest to establish an ecological farm where
they laid the foundation， leveling the land， sowing pastures and rearing
lambs and chicks.
The locals have openly embraced the foreigners， inviting them to
festivities and celebrating traditional Chinese holidays together.In 2018，
Yang Chengkai， a 34-year-old villager， befriended the family， often
assisting them on the farm.“The community has embraced this
family.Even the vendors at the local market contribute by giving them
vegetable scraps for free to feed their livestock.” Yang says.
The family farm， hidden within the dense forest， is proof of
Guizhou’s ecological progress.The farm practices diversified grass
cultivation for high-quality animal feed， uses solar panels for clean energy and employs rainwater harvesting systems for a stable water supply.
Living in China， the 28-year-old Belgian has witnessed the
country’s remarkable changes.He has also seized the opportunities of the
Internet and new media to increase the farm’s visibility.Partnering with
Qiu Ye， a social media influencer， he has set up accounts like
“Kevin’s family in Guizhou” on various platforms.By sharing their
daily lives on the farm and the natural beauty of rural China， their content
has quickly earned over 700，000 subscribers.
语篇解读：本文是一篇记叙文。文章主要讲述了比利时人Kevin
Cillen一家在中国贵州的生活。
语篇解读：本文是一篇记叙文。文章主要讲述了比利时人Kevin
Cillen一家在中国贵州的生活。
1. What made Hetty Cillen decide to settle in Guizhou？（ ）
A. The natural beauty.
B. Volunteer work.
C. A research project.
D. Career prospects.
解析： 细节理解题。根据第二段前两句可知，贵州迷人的风景和
丰富的文化遗产让Hetty Cillen着迷，所以她决定在贵州定居。
√
2. How does the family farm contribute to ecological progress in
Guizhou？（ ）
A. By creating jobs for the locals.
B. By introducing Western equipment.
C. By practising a sustainable way of farming.
D. By facilitating eco-tourism and green living.
解析： 细节理解题。根据第四段可知，这个家庭农场通过实践可
持续的农业方式来促进贵州的生态进步。
√
3. How has Kevin promoted the farm？（ ）
A. He has created a website.
B. He has set up social media accounts.
C. He has it advertised by local villagers.
D. He has organized events for subscribers.
解析： 细节理解题。根据最后一段中的Partnering with Qiu
Ye ...on various platforms.可知，Kevin通过在各种社交媒体上开设账
号来推广农场。
√
4. What might be the best title for the text？（ ）
A. Belgians Harvest a Good Farm Life in Guizhou
B. Belgians Get Enchanted by the Beauty of Guizhou
C. Belgians Become a Social Media Influencer in China
D. Belgians Live in a Local Chinese Community
解析： 标题归纳题。本文主要讲述了比利时人Kevin Cillen和他的
家人在中国贵州省经营生态农场的故事。因此A项（比利时人在贵州
收获美好的农村生活）最适合作文章标题。
√
B
You’ve probably followed a few cute dogs and cats on social
media.However， are you aware that AI-generated pets are also gaining
popularity nowadays？ They are just as adorable as real dogs and cats but
also exhibit human-like characteristics.
Chai Dada （not her real name）， 21， runs an AI-generated dog
account called “Shizhuangzhuangya” on Xiaohonghshu and has already
got more than 10，000 followers.Her AI-generated pet Zhuangzhuang is a
fluffy （毛茸茸） Shiba Inu （柴犬） with a big belly who likes to eat
and work out.“Zhuangzhuang is actually an embodiment （化身） of
me，” Chai said.“Its life and mood basically reflect my own.”
In 2023， the rise of AI tools made Chai very curious.She used it to
generate different animals that acted like humans and posted them on
Xiaohongshu for fun.“Gradually I came to focus on Zhuangzhuang
because it is the cutest and represents me the most，” Chai commented.
To personify the character more， the young content maker places
Zhuangzhuang in various daily life scenarios （预想方案）.For
instance， to respond to the recent surge （剧增） of “hui nan tian” —
the super humid （潮湿） weather in southern China in spring — Chai
posted images of Zhuangzhuang mopping a wet floor， with the caption
（文案）， “It’s wet everywhere at home”， vividly capturing the
mood.In the comments section， many have expressed sympathy for the
poor dog.
“Many scenes may seem ordinary， but when a very lifelike and
adorable anthropomorphic （拟人化的） pet appears in these familiar
scenes， it looks interesting，” Chai said.
Since Zhuangzhuang closely resembles （像） a human in a dog’s
body， many followers have come to believe in its real existence.This has
provided Chai with opportunities to monetize （变现赚钱） by partnering
with brands for product advertisements.Aiming to expand her reach，
Chai expressed a desire to delve （探究） deeper into AI to bring her AI
pet to life not just in pictures but also in videos.
She also observed that more and more people like her are becoming
AI pet bloggers， which has intensified competition in this industry.To
attract more fans， bloggers are constantly learning more AI skills and
brainstorming to create more interesting storylines.“I want to develop
Zhuangzhuang into an intellectual property and create related cultural and
creative products such as dolls and stickers，” said Chai.
语篇解读：本文是一篇说明文。如今AI生成的宠物越来越受欢迎，
文章以柴达达在小红书上经营的AI生成的狗账号“是壮壮呀”为
例，说明了其受欢迎的原因、创作过程以及未来的计划。
语篇解读：本文是一篇说明文。如今AI生成的宠物越来越受欢迎，
文章以柴达达在小红书上经营的AI生成的狗账号“是壮壮呀”为
例，说明了其受欢迎的原因、创作过程以及未来的计划。
5. What do we know about the AI pet Zhuangzhuang？（ ）
A. It is a digital reproduction of Chai’s childhood pet.
B. It has gained over one million followers online.
C. It is a virtual image of a real dog， Zhuangzhuang.
D. It mirrors the life and personality of its creator.
解析： 细节理解题。根据第二段最后两句可知，AI宠物壮壮反映
了创作者的生活和个性。
√
6. Why is the “hui nan tian” example mentioned in the text？（ ）
A. To show the fun Zhuangzhuang brings Chai.
B. To illustrate how Chai humanizes Zhuangzhuang.
C. To describe Zhuangzhuang’s daily struggles.
D. To suggest Zhuangzhuang’s growing fanbase.
解析： 推理判断题。根据第四段第一句，并结合其后的举例可推
知，“回南天”的例子是为了说明柴是如何将壮壮拟人化的。
√
7. Which of the following can best describe Zhuangzhuang？（ ）
A. Humorous and naughty.
B. Competitive and fat.
C. Energetic and confident.
D. Lifelike and cute.
解析： 推理判断题。根据第四段的举例和倒数第二段第一句可推
知，壮壮非常逼真可爱，能够生动地反映出各种情境的氛围，让粉丝
相信其真实存在。
√
8. What does Chai plan to do？（ ）
A. Perfect Zhuangzhuang’s features.
B. Cooperate with other AI pet creators.
C. Produce videos featuring Zhuangzhuang.
D. Create more AI-generated animals.
解析： 细节理解题。根据倒数第二段最后一句可知，柴计划制作
以壮壮为特色的视频。
√
Ⅱ.完形填空
A driver was praised for returning a lost wallet containing about $500
in cash， as well as several bank cards.
Mr Shinderpal Singh， 34， was 9 at Block 917 Jurong West
Street 91 that day at about 8：30 am when he 10 the black wallet on
the floor.
The man was unable to take the wallet to a police station 11 as he
was busy between jobs.He then 12 the wallet and added the photo to
a post 13 finding the owner of the wallet.
Social media users tried to 14 the driver to contact the owner of
the wallet.Many netizens also praised Mr Singh for his 15 .
Mr Singh left his 16 number in the post and received a call at
about 4：30 pm from a man saying that he knew the 17 of the wallet.
The man linked him up with the owner and they 18 to meet in a
car park that evening.
“When we 19 ， I checked his documents to make sure that he
was the 20 person， before I returned the wallet，” Mr Singh said.
The owner， Mr Nagalingam， 21 Mr Singh and wanted to give
him $100 as a reward but Mr Singh 22 the offer.
Mr Singh said：“If I 23 money， I would have taken the
wallet.I’m a father， and I believe our kids are watching us and we as
parents should set a great example.”
语篇解读：本文是一篇记叙文。文章主要讲述了34岁的司机
Shinderpal Singh归还失主钱包的故事。
语篇解读：本文是一篇记叙文。文章主要讲述了34岁的司机
Shinderpal Singh归还失主钱包的故事。
9. A. working B. shopping
C. studying D. exercising
解析： 根据空后的at Block 917 Jurong West Street 91 that day at
about 8：30 am可知，Singh上午八点半还在工作。
10. A. threw B. opened
C. stole D. noticed
解析： 根据空后的the black wallet on the floor可知，Singh工作时
注意到地板上有一个黑色钱包。
√
√
11. A. secretly B. directly
C. bravely D. patiently
解析： 根据空前的The man was unable to take the wallet to a police
station可知，因工作忙，不能把钱包直接带到警察局。
12. A. cleaned B. chose
C. photographed D. returned
解析： 根据空后的added the photo可知，他拍下了钱包的照片。
√
√
13. A. in the hope of B. on the basis of
C. at the risk of D. for the love of
解析： 根据空后的finding the owner of the wallet可知，他发布帖子
是希望找到钱包的主人。in the hope of希望；on the basis of在……基
础上；at the risk of冒险；for the love of为了……的爱。
14. A. order B. invite C. help D. allow
解析： 根据空后的the driver to contact the owner of the wallet可知，
社交媒体用户试图帮助司机联系钱包的主人。
√
√
15. A. humor B. honesty
C. leadership D. beauty
解析： 根据上文可知，Singh拾金不昧，寻找钱包的主人体现了他
的诚实。
16. A. account B. car C. house D. phone
解析： 根据空后的received a call可知，Singh留下了自己的电话号
码，方便联系。
√
√
17. A. owner B. content C. size D. prize
解析： 根据下段中的The man linked him up with the owner可知，
男子称他认识钱包的主人。
18. A. learned B. arranged
C. remembered D. happened
解析： 根据空后的to meet in a car park that evening可知，两人安排
了见面地点。
√
√
19. A. gave up B. stood up
C. met up D. grew up
解析： 参见上题解析。give up放弃；stand up站立；meet up见面；
grow up成长。
20. A. right B. strange
C. common D. bad
解析： 根据空前的I checked his documents to make sure that he was
the可知，Singh检查证件是为了确保是正确的钱包主人。
√
√
21. A. saved B. joined
C. needed D. thanked
解析： 根据空前的The owner， Mr Nagalingam可知，钱包的主人
找回了钱包，感谢司机。
22. A. considered B. refused
C. made D. hated
解析： 根据语境可知，Singh拒绝了他的提议。
√
√
23. A. had B. spent C. wanted D. lent
解析： 根据空后的money， I would have taken the wallet可知，
Singh说如果他想要钱的话就会拿走钱包，就不会寻找钱包主人了。
√
Ⅲ.语法填空
A foreign girl seeking comfort on Chinese social media
24. （unexpected） received waves of Chinglish
（Chinese-style English） responses from Chinese netizens.These unique
and 25. （humor） replies not only warmed her heart，
but also went viral on social media abroad， with many calling China net
users real comedians.
YourKris， 26. may be living in China for some
amount of time， posted 27. picture of herself in tears and
snuggling up to a boy on 7 August on Xiaohongshu， captioned “bye
baby”.However， she didn’t realize that the post soon went viral as
sympathetic Chinese netizens flooded under the post to comfort her with
Chinglish.
One netizen， “momo”， used the phrase “You pretty， he
ugly， u swan， he frog！” to comfort the heartbroken
girl.28. the grammar may not be perfect， the
29. （intend） of humor and encouragement was evident.
“Abandon him！！ Abandon him！！” commented another netizen.
This event quickly gained 30. （popular） on overseas social platforms.Foreign netizens admired the humor and strength of Chinese netizens， and expressed a desire for Chinese netizens to engage 31. “battle” with them on the international Internet.
This event not only showcased the humor and warmth of Chinese
netizens， but also reflected positive interactions in cross-cultural
communication.Chinglish， a term once 32. （consider）
negative， is now gradually becoming a bridge for cultural exchange，
33. （connect） people from different countries and
cultures.
语篇解读：本文是一篇记叙文。文章讲述了一名外国女孩在中国社
交媒体上寻求安慰，却意外收获了中国网友的“中式英语”回复。
语篇解读：本文是一篇记叙文。文章讲述了一名外国女孩在中国社
交媒体上寻求安慰，却意外收获了中国网友的“中式英语”回复。
24. unexpectedly 考查副词。提示词修饰动词received，应用副词作
状语。故填unexpectedly。
25. humorous 考查形容词。提示词修饰名词replies，应用形容词作
定语。故填humorous。
26. who 考查定语从句。空处引导非限制性定语从句，修饰先行词
YourKris，指人，关系词在从句中作主语，应用关系代词。故填
who。
27. a 考查冠词。可数名词picture在句中表示“她自己的一张照
片”，为泛指，且picture的发音以辅音音素开头，应用不定冠词。故
填a。
28. While/Though/Although 考查连词。空处引导让步状语从句，应
用从属连词。故填While/Though/Although。
29. intention 考查名词。提示词作主语，应用名词，系动词为was，
主语是单数名词。故填intention。
30. popularity 考查名词。提示词作宾语，应用名词。故填
popularity。
31. in 考查介词。engage in是固定短语，意为“参与，从事”。故
填in。
32. considered 考查非谓语动词。设空处作后置定语，consider应是
非谓语动词，与逻辑主语a term之间是被动关系，应用过去分词表被
动。故填considered。
33. connecting 考查非谓语动词。空处连接的短语作伴随状语，
connect是非谓语动词，与其逻辑主语Chinglish之间是主动关系，应用
动词-ing形式。故填connecting。
THANKS
演示完毕 感谢观看
