Module 10 Unit 4 Law and order
Project You and intellectual property 教学案
【设计思想】
本课重点在于培养和提高学生的阅读理解能力，并且利用读写结合的形式，加强对话题的理解，提高语言综合运用能力。同时，结合材料的特点，指导学生如何借助小标题把握文章主旨的阅读策略的应用。
【教学目标】
1. To gain information about intellectual property and know how to protect it
2. To acquire the skill of using subtitle to get the main idea of the passage
3. To raise students’s awareness of protecting intellectual property
【重点重难点】
1.Complete the task-based reading activities and rewrite the passage
2.Apply the reading strategy
3.Acquire some useful set phrases
【教学环节】
Step 1 Lead-in
Have you ever downloaded a song or a film from the Internet?
Did you pay for the music or the film?
Do you think it legal to download the song and the film from the Internet without permission? Why?
Step 2 Before-class assignments checking
Read the reading material and Choose the best answer
1. Intellectual property is recognized as _________ that belong to a person , organization or company.
A inventions B ideas C patents D films and music
2. Copying intellectual property without paying its owners is ______
A reasonable B allowed C illegal D impolite
3. If you go for a trip to a country which belongs to the WTO, ________
A You will have your luggage checked to make sure you are trying to import something pirated
B what you bring with you must be authentic
C you can sell what you take into the country
D you may find that the goods sold legally in the shops are real
4. What we can do to show our respect to intellectual property is ________
A buy CDs and DVDs from respected shops
B download some music free from the Internet
C take people to court
D pay for software and share it on the Internet
Preview some new words.(重点单词及词形转换 )
1. __________ (adj. ) 体贴的, 为他人着想的
→ ___________ (adj. ) 相当多的→ ________ (v. ) 考虑, 认为
2. _______ (vt. )检查; 视察→_________ (n. )检查; 视察
3. ______ (vt. ) 进口, 输入, 引进(n. ) 进口, 输入; 进口产品
→ ______ (反义词)出口, 输出
4. ___________ (vt. & vi. ) 补偿, 弥补; 给(某人)赔偿
5.________(adj.) 真品的，正宗的；真是的
6.________(vt.)使光滑，使顺利→__________(adj.)光滑的，顺利的
6.___________(n.)良心，良知→____________(n.)意识，清醒
7._________(vt.&vi)补偿，弥补；赔偿
比较competence ________, component ___________, compromise ________ ,comprehension __________
Step 3 Reading for main idea
Part 1: the __definition_____ of intellectual property
Part 2: the __reasons_____ for protecting intellectual property
Part 3: the current __problems______ of piracy that we are facing
Part 4: the possible __solutions______ to the problem
Step 4 Reading for details
Part one
What does intellectual property refer to?
What does intellectual property include?
Part two
Why is it considered necessary to protect intellectual property rights?
If someone spends time, effort and money creating something, he or she deserves to be paid.
T or F questions:
1. It is illegal to copy intellectual property without paying the inventor or creator.
2. Many things in the physical world are more valuable than ideas.
3. Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable.
4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is worthless.
Part three
What are the problems?
Some countries haven’t passed laws to protect intellectual property.
Some people may think intellectual property laws do not affect them
What is the purpose of WTO?
To help control such problems and smooth the progress of international trade.
What are the common ways in which people affect intellectual property rights?
download videos free
copy and share computer software
the copying of music
Part four
What should we do to protect intellectual property?
not buy pirated products,
not download pirated music or films
when buying, ask to see a certificate.
Step 5 Consolidation:
1.Fill in the blanks with proper words
Main points
Details
The ___1____ of intellectual property
The WIPO recognizes intellectual property as ideas that belong to a person ,organization or company
The reasons why laws protect intellectual property
The___2____ spends his or her time,effort and mony creating the material .
Research and development is of great _______3____ in today’s business world .
Ideas are more valuable than many things in the physical world .
The problems
Many countries have ___4____ laws to protect intellectual property.
Some people ____5_____ think they are not running a business or stealing business ideas , so intellectual property laws have _____6____ to do with them .
____7___ to the problems
To be __8___ consumers , we are not __9____ to buy pirated products or download pirated autio-visual ___10____,such as music and films .
参考答案：definition creator importance no wrongly/mistakenly/incorrectly nothing responsibility legal supposed products
2. Writing
Introduce the topic
What is intellectual property?
Analyze the topic
Why should we protect it?
What are the problems?
Give suggestions
What should we do?
Can you make a proposal about how to protect intellectual property?
For for government …
For individuals…
… not buy pirated products.
… not download music or films illegally.
… buy CDs in trustworthy shops.
… take those guilty people to court.
… arouse people’s awareness of
Step 6 Reading strategy
How to use the title ,subtiltle ,pictures and diagram to help the readers to get the main idea
Step 7 Consolidation
(2013·湖南卷·A)
Planning a visit to the UK? Here we help with ways to cut your costs.
AVOID BIG EVENTS Big sporting events,concerts and exhibitions can increase the cost of accommodation and make it harder to find a room.A standard double room at the Thistle Brighton on the final Friday of the Brighton Comedy Festival(19 Oct.)cost￡169.15 atBooking.com.A week later,the same room cost￡118.15.
If you can be flexible and want to know dates to avoid—or you’re looking for a big event to pass your time—check out sites such asWhatsonwhen.com,which allow you to search for events in the UK by city,date and category.
STAY AWAY FROM THE STATION If traveling to your destination by train, you may want to find a good base close to the station,but you could end up paying more for the sake of convenience at the start of your holiday.
Don’t be too choosy about the part of town you stay in.Booking two months in advance,the cheapest room at Travelodge’s Central Euston hotel in London for Saturday 22 September was￡95.95.A room just a tube journey away at its Covent Garden hotel was￡75.75.And at Farringdon,a double room cost just￡62.95.
LOOK AFTER YOURSELF Really central hotels in cities such as London,Edinburgh and Cardiff can cost a fortune,especially at weekends and during big events.As an alternative consider checking into a self-catering flat with its own kitchen.Often these flats are hidden away on the top floors of city centre buildings.A great example is the historic O’Neill Flat on Edinburgh’s Royal Mile,available for￡420 for five days in late September,with room for four adults.
GET ON A BIKE London’s‘Boris bikes’have attracted the most attention,but other cities also have similar programmes that let you rent a bicycle and explore at your own pace,saving you on public transport or car parking costs.
Among the smaller cities with their own programmes are Newcastle(casual members pay around￡1.50 for two hours)and Cardiff(free for up to 30 minutes,or￡5 per day). (358 words)
60.The main purpose of the passage is .
A.to tell visitors how to book in advance
B.to supply visitors with hotel information
C.to show visitors the importance of self-help
D.to offer visitors some money-saving tips
答案 D
2015江苏高考 D篇
Freedom and Responsibility
Freedom’s challenge in the Digital Age is a serious topic. We are facing today a strange new world and we are all wondering what we are going to do with it.
Some 2,500 years ago Greece discovered freedom. Before that there was no freedom. There were great civilizations, splendid empires, but no freedom anywhere. Egypt and Babylon were both tyrannies, one very powerful man ruling over helpless masses.
In Greece, in Athens (雅典), a little city in a little country, there were no helpless masses. And Athenians willingly obeyed the written laws which they themselves passed, and the unwritten, which must be obeyed if free men live together. They must show each other kindness and pity and the many qualities without which life would be very painful unless one chose to live alone in the desert.The Athenians never thought that a man was free if he could do what he wanted. A man was free if he was self-controlled. To make yourself obey what you approved was freedom. They were saved from looking at their lives as their own private affair. Each one felt responsible for the welfare of Athens, not because it was forced on him from the outside, but because the city was his pride and his safety. The essential belief of the first free government in the world was liberty for all men who could control themselves and would take responsibility for the state.
But discovering freedom is not like discovering computers. It cannot be discovered once for all. If people do not prize it, and work for it, it will go. Constant watch is its price. Athens changed. It was a change that took place without being noticed though it was of the extreme importance, a spiritual change which affected the whole state. It had been the Athenian爷s pride and joy to give to their city. That they could get material benefits from her never entered their minds. There had to be a complete change of attitude before they could look at the city as an employer who paid her
citizens for doing her work. Now instead of men giving to the state, the state was to give to them.What the people wanted was a government which would provide a comfortable life for them; and with this as the primary object, ideas of freedom and self-reliance and responsibility were neglected to the point of disappearing. Athens was more and more looked on as a cooperative business possessed of great wealth in which all citizens had a right to share.
Athens reached the point when the freedom she really wanted was freedom from responsibility.There could be only one result. If men insisted on being free from the burden of self-dependence and responsibility for the common good, they would cease to be free. Responsibility is the price every man must pay for freedom. It is to be had on no other terms. Athens, the Athens of Ancient Greece, refused responsibility; she reached the end of freedom and was never to have it again.
But, “the excellent becomes the permanent”, Aristotle said. Athens lost freedom forever, but freedom was not lost forever for the world. A great American, James Madison, referred to: “The capacity (能力) of mankind for self-government.” No doubt he had not an idea that he was speaking Greek. Athens was not in the farthest background of his mind, but once man has a great and good idea, it is never completely lost. The Digital Age cannot destroy it. Somehow in this or that man’s thought such an idea lives though unconsidered by the world of action. One can never be sure that it is not on the point of breaking out into action only sure that it will do so sometime.
70. What is the author’s understanding of freedom?
A. Freedom can be more popular in the digital age.
B. Freedom may come to an end in the digital age.
C. Freedom should have priority over responsibility.
D. Freedom needs to be guaranteed by responsibility.
答案 D
Step8 Useful phrases
recognize …as
copy intellectual property
deserve to be paid for it
raw materials
smooth the progress of international trade
put the laws into practice by member countries
be inspected by customs
import pirated goods
sell authentic goods
run a business
be faced with decisions about
share computer software
equal a loss of $53 billion
download pirated music and films
take people to court
keep sb from being copies
buy pirated versions
compensate for
Step 9 Summary
【板书设计】
1. Structure of the reading passage
Part 1: the __definition_____ of intellectual property
Part 2: the __reasons_____ for protecting intellectual property
Part 3: the current __problems______ of piracy that we are facing
Part 4: the possible __solutions______ to the problem
2. Useful phrases
自我评价（学生）
课后反思（教师）
【家庭作业】
Polish up writing
Self-study language points
提升与拓展
一、根据中文填空完成句子。
1. She gave him back the money she’d stolen for the sake of her _______ (良心).
2. The headmaster has made a decision of __________ (停学) of a pupil from school.
3. The new rule will be put into ________(实行) this year.
4. It was __________ (考虑周到的) of you to bring me my raincoat.
5. The driver’s c___________ was suspended by the police.
6. It was strange that nobody i________ my ticket before I got on the train.
二、选词语填空完成句子。
1. Put this letter in the main ________.
2. She ____________ out wrinkles (皱褶) out of the tablecloth.
3. The new system will soon be __________.
4. He paid the money into his _________.
5. Wait until it’s finished __________.
6. Customs officers always _________ our baggage carefully.
7. Nothing can __________ for the loss of time.
8. The ________ of cotton goods went up sharply in 1986.
9. She’s a very ___________and caring person.
10. He was an author whose works were so little known as to be almost _________.
参考答案
一、1.conscience 2. suspension 3. effect 4. considerate 5.certificate 6.inspected
二、1. file 2. smoothed 3. put into effect 4. bank account 5. downloading. 6. examine 7. compensate 8. import 9. considerate 10. confidential
三、阅读理解
LIPITOR
ABOUT LIPITOR
Lipitor is a prescription medicine. Along with diet and exercise, it lowers “bad” cholesterol(胆固醇)in your blood. It can also raise “good” cholesterol.
Lipitor can lower the risk of heart attack in patients with several common risk factors, including family history of early heart disease, high blood pressure, age and smoking.
WHO IS LIPITOR FOR?
Who can take LIPITOR:
·People who cannot lower their cholesterol enough with diet and exercise.
·Adults and children over 10.
Who should NOT take LIPITOR:
·Women who are pregnant, may be pregnant, or may become pregnant. Lipitor may harm your unborn baby.
·Women who are breast-feeding. Lipitor can pass into your breast milk and may harm your baby.
·People with liver(肝脏)problems.
POSSIBLE SIDE EFFECTS OF LIPITOR
Serious side effects in a small number of people:
·Muscle(肌肉)problems that can lead to kidney(肾脏)problems, including kidney failure.
·Liver problems. Your doctor may do blood tests to check your liver before you start Lipitor and while you are taking it.
Call your doctor right away if you have:
·Unexplained muscle pain or weakness, especially if you have a fever or feel very tired.
·Swelling of the face, lips, tongue, and/or throat that may cause difficulty in breathing or swallowing.
·Stomach pain.
Some common side effects of LIPITOR are:
·Muscle pain.
·Upset stomach.
·Changes in some blood tests.
HOW TO TAKE LIPITOR
DO:
·Take Lipitor as prescribed by your doctor.
·Try to eat heart-healthy foods while you take Lipitor.
·Take Lipitor at any time of day, with or without food.
·If you miss a dose(一剂), take it as soon as you remember. But if it has been more than 12 hours since your missed dose, wait. Take the next dose at your regular time.
Don’t:
·Do not change or stop your dose before talking to your doctor.
·Do not start new medicines before talking to your doctor.
1. Taking Lipitor is helpful for .
A. breast-feeding women
B. women who are pregnant
C. adults having heart disease
D. teenagers with liver problems
2. If it has been over 12 hours since you missed a dose, you should .
A. change the amount of your next dose
B. eat more when taking your next dose
C. have a dose as soon as you remember
D. take the next dose at your regular time
3. Which of the following is a common side effect of taking Lipitor?
A. Face swelling. B. Upset stomach.
C. Kidney failure. D. Muscle weakness.
4. What is the main purpose of the passage?
A. To teach patients ways for quick recovery.
B. To present a report on a scientific research.
C. To show the importance of a good lifestyle.
D. To give information about a kind of medicine.
答案CDBD
四、 任务型阅读
(2014·镇江模拟)
Could you believe that the ideal person is never the best at anything? Our heads are so full of ambitions about wealth and power that we spin our wheels until we burn ourselves out and are left hopeless and exhausted.
There is great pressure to attain the highest level of achievement. By satisfying our vanity(虚荣)we do ourselves more harm than good. The only way to achieve sustainable happiness is to practice the Golden Mean.
The idea of the Golden Mean has existed for thousands of years. It is at the centre of both Eastern and Western philosophy and has more influence than the teachings of Aristotle and Confucius. The idea is simple. Every quality has extremes at both ends. The Golden Mean is the natural balance between these extremes. At this harmonious point goodness and beauty are achieved.
Socrates used the example of extreme devotion to athletics versus(与…相比)extreme devotion to music to illustrate this idea. The athlete becomes overly aggressive and cruel, while the musician becomes overly soft and womanish. The ideal is someone who practices both athletics and music and acquires a harmonious mixture of both qualities.
Consider an example from modern times that I’m sure everyone has observed. The first person is extremely career-driven. Each day he focuses on advancing himself. He spends long hours at the office, competes mercilessly with his coworkers, and flatters his superiors. As a result he has almost no personal life. The second person’s only pursuit is leisure. He likes to waste time with his friends watching television and playing video games.
Which of these persons is superior? Many people would argue for the hard worker. But at second glance his life is rather cold. His obsession(痴迷)with success has conflicted with his coworkers and left him without a family. He may become rich, but how will he enjoy it? The second man is no better. He has wasted his life in laziness. He has refused to develop himself and exists as a lazybones. Both men are worthy of pity.
I think we’d all agree the ideal would be somewhere in between these two people. So how do we find the abstract Golden Mean?
It all starts with setting the right goals. Whenever you make a goal you need to do it with the right intention. Don’t set goals with the intention to command other people. Instead, try to start with a goal that is in between total selfishness and total selflessness.
The next step to reaching the Golden Mean is knowing your limits. You need to know when one more project is going to stress you out. The idea is to maintain balance at all times.
Another step to achieving the Golden Mean is being aware of your personal needs. Sure we need money and success, but having good relationships with friends and family are just as important.
I know the Golden Mean is hard to live by, but it is the key to finding your inner confidence. Ben Franklin said, “The wise keep learning from the mistakes of others, fools, scarcely from their own. ”Next time you find yourself willing to do anything to be the best of the best, take a moment to reconsider. You may find it is better to be the best “you” you can be.
What is the Golden Mean?
Passage outline
Passage details
Problems and solution
?We(1) so much about wealth and power that we can burn ourselves out.
?People are in pursuit of their extremes under great(2) .
?The only way to solve these problems is to practice the Golden Mean.
Explanation of the Golden Mean
The Golden Mean is the natural(3) between these extremes which exist at both ends of every quality.
Supporting(4)
?By(5) the athlete and the musician, Socrates believed the ideal person should acquire a harmonious mixture of both qualities.
?The career-driven person is(6) to his office work, competing with his colleagues and flattering his superiors.
?The leisure-seeking person wastes his life in laziness. Both deserve pity.
(7) to achieving the Golden Mean
?Set the right goals, which are neither totally selfish nor totally(8) .
?Know your limits and(9) balance at all times.
?Know your personal needs. Money and success are needed, but having good relationships with others also(10) .
答案: 1. expect/desire 2. pressure 3. balance
4. examples 5. comparing 6. devoted/dedicated
7. Steps 8. selfless 9. maintain/keep 10. counts
课件23张PPT。You and intellectual propertyHave you ever downloaded a song or a film from the Internet?
Did you pay for the music or the film?
Do you think it legal to download the song and the film from the Internet without permission? Why?Lead–in: Preview some new words.(重点单词及词形转换 )
1. __________ (adj. ) 体贴的, 为他人着想的
→ ___________ (adj. ) 相当多的→ ________ (v. ) 考虑, 认为
2. _______ (vt. )检查; 视察→_________ (n. )检查; 视察
3. ______ (vt. ) 进口, 输入, 引进(n. ) 进口, 输入; 进口产品
→ ______ (反义词)出口, 输出
4. ___________ (vt. & vi. ) 补偿, 弥补; 给(某人)赔偿
5.________(adj.) 真品的，正宗的；真是的
6.________(vt.)使光滑，使顺利→__________(adj.)光滑的，顺利的
6.___________(n.)良心，良知→____________(n.)意识，清醒
7._________(vt.&vi)补偿，弥补；赔偿
比较competence ________, component ___________, compromise ________ ,comprehension __________Reading for main idea Part 1:
the _______ of intellectual property
Part 2:
the _______ for protecting intellectual property
Part 3:
the current ________ of piracy that we are facing
Part 4:
the possible ________ to the problem definition reasons problems solutionsThe ____________ of intellectual property The _________for protecting intellectual property The current ______________ that we are facing The possible __________ to the problem definitionreasonsproblem of piracysolutionsPart oneWhat does intellectual property refer to?
What does intellectual property include? Reading for details inventions
patents
drawings
symbols
designs
novels
…Part two Why is it considered necessary to protect intellectual property rights?
If someone spends time, effort and money creating something, he or she deserves to be paid. 1. It is illegal to copy intellectual property without paying the inventor or creator.
2. Many things in the physical world are more valuable than ideas.
3. Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable.
4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is worthless.T or F questions:TFTFPart three What are the problems?
What is the purpose of WTO?
What are the common ways in which people affect intellectual property rights? What are the problems? Some countries haven’t passed laws to protect intellectual property.
Some people may think intellectual property laws do not affect them. What is the purpose of WTO?
To help control such problems and smooth the progress of international trade. What are the common ways in which people affect intellectual property rights? download videos free
copy and share computer software
the copying of music Part fourWhat should we do to protect intellectual property? We should not buy pirated products,
not download pirated music or films
when buying, ask to see a certificate.
1.Fill in the blanks with proper words Can you make a proposal about how to protect intellectual property?Discussion: … not buy pirated products.
… not download music or films illegally.
… buy CDs in trustworthy shops.
… take those guilty people to court.
… arouse people’s awareness of
protecting intellectual property.
What is intellectual property? Why should we protect it? What are the problems?What should we do?Introduce the topicAnalyze the topicGive suggestions Writing
Introduce the topic
What is intellectual property?
Analyze the topic
Why should we protect it?
What are the problems?
Give suggestions
What should we do?
Reading strategy
How to use the title ,subtiltle ,pictures and diagram to help the readers to get the main idea Consolidation
高考阅读真题实战练习 Useful phrases
recognize …as
copy intellectual property
deserve to be paid for it
raw materials
smooth the progress of international trade
put the laws into practice by member countries
be inspected by customs
import pirated goods
sell authentic goods
run a business Useful phrases
be faced with decisions about
share computer software
equal a loss of $53 billion
download pirated music and films
take people to court
keep sb from being copies
buy pirated versions
compensate for Homework Continue to finish your proposal about intellectual property and polish it up .
