牛津译林模块四 M4 U1 Advertising Welcome to the Unit 课件（共37张PPT）
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| 名称 | 牛津译林模块四 M4 U1 Advertising Welcome to the Unit 课件（共37张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 23.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2016-10-16 10:45:52 | ||
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课件37张PPT。Unit 1 AdvertisingWelcome to the UnitGuessGood to the last drop
滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obey your thirst.服从你的渴望。（雪碧Sprite）Just do it!只管去做。（耐克运动鞋）
ANYTHING IS POSSIBLE
李宁:一切皆有可能
IMPOSSIBLE IS NOTHING
Adidas:没有什么不可能
Take TOSHIBA, take the world拥有东芝，拥有世界。（东芝电子）
No business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。（IBM公司）Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。（美国万宝路香烟）
Marlboro ：Man Always Remember Love ，Because Of Romance Only.男人们离不开女人的爱。 Betcha can’t eat just one.LAY’S （乐事薯片）All the news that’s fit to print.The New York Times.(纽约时报)Connecting people. (NOKIA?通讯产品)汉译: (科技) 以人为本。
Finland
HelsinkiPoetry?in?motion,?dancing?close?to?me.??动态的诗,向我舞近。(丰田?汽车?)Good?teeth,?good?health.??牙齿好,身体就好。(高露洁?牙膏?)Tide’s?in,?dirt’s?out.??有汰渍，没污渍。
汰渍?到,污垢逃。(汰渍?洗衣粉?)雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I’M LOVIN’IT. 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
Pepsi：the choice of a new generation.
新一代的选择。经典英文广告Guess productRaise your hand if you’ re sure.
Taste so good cats ask for it by name.
The ultimate Driving Machine.
(BMW)
Because I’m worth it.
L‘Oréal?cosmetic（化妆品）Brainstorming:1 Where can we find these ads?
2 Do you like these ads?On billboards, on the Internet, in newspapers/
Magazines, on TV , in leaflets, or in buses/metro
etc.Yes, They are quite interesting, creative and we can get some useful information from them.
No, they will fool consumers into buying something unnecessary or waste of time…etc.This poster is a commercial
advertisement. It offers the
Airline service. It uses “I live
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4Observation: Observe the four pictures on Page 1. Try to divide them into two parts.Ads for public issues
Public service advertis
-ements (PSAS)
Ads for sales
(Commercial a
dvertisements) Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooTypes of advertisementsCommercial advertisements
To promote a product or service
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)Watch an ad:
Is it a commercial ad or public service ad?
What message is conveyed?
How is it conveyed? This picture tells us the importance of
putting ouselves in other's shoes( 换位思
考）. Do not get your own happiness at the
expense of other's sorrow（痛苦）.
It shows us the suffering of animals when
humans kill them for fur. Just imagine how
terrible it would be if you were being pointed
at by a gun, you will realize the suffering of
animals. Ads are playing an important role in our daily lives.
Discussions:§Which advertisements make you want to
buy a product or service? Why?§ Which advertisement make think about
problem in society or about people who need
help? Why§ Do you believe that advertisements tell the
complete truth? Why or why not?Pair workThe two ads that separately promote an airline service and a shampoo make me want to buy a product or service. In my opinion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because is says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.Sample answer 1Sample answer 2The other two ads separately for Earth Day and an anti-drugs campaign make me think about social problems. People’s health, the environment are common social concerns. Nobody can ignored the problems around us. In addition, the persuasive words and the impressive images used in these ads strikes me a lot. Of the two ads, the ads about Earth Day strikes me the most. The ad shows us a bird's nest built in the sky. The poster is trying to show us that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.Earth Day aims to increase environmental awareness and encourage people to take care of the earth and its people.
Two observances ：?The United Nations celebrates an Earth Day each year on the March equinox, a tradition which was founded by peace activist John McConnell in 1969. A second Earth Day, which was founded by U.S. politician Gaylord Nelson as an environmental teach-in in the late 1970s, is celebrated in many countries each year on April 22. Today, Earth day is celebrated annually by many countries throughout the world. Sample answer 3No, Public service advertisements are intended to educate people about health, social problems and public welfare. Public service advertisements are usually free and they are usually true. Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus, they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it them young and good-looking. It is up to us, the consumers, to decide whether to believe commercial ads or not.
What are advantages and disadvantages
of advertisements?DiscussionAdvantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or
space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that are bad for them.Group work Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way.
滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obey your thirst.服从你的渴望。（雪碧Sprite）Just do it!只管去做。（耐克运动鞋）
ANYTHING IS POSSIBLE
李宁:一切皆有可能
IMPOSSIBLE IS NOTHING
Adidas:没有什么不可能
Take TOSHIBA, take the world拥有东芝，拥有世界。（东芝电子）
No business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。（IBM公司）Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。（美国万宝路香烟）
Marlboro ：Man Always Remember Love ，Because Of Romance Only.男人们离不开女人的爱。 Betcha can’t eat just one.LAY’S （乐事薯片）All the news that’s fit to print.The New York Times.(纽约时报)Connecting people. (NOKIA?通讯产品)汉译: (科技) 以人为本。
Finland
HelsinkiPoetry?in?motion,?dancing?close?to?me.??动态的诗,向我舞近。(丰田?汽车?)Good?teeth,?good?health.??牙齿好,身体就好。(高露洁?牙膏?)Tide’s?in,?dirt’s?out.??有汰渍，没污渍。
汰渍?到,污垢逃。(汰渍?洗衣粉?)雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I’M LOVIN’IT. 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
Pepsi：the choice of a new generation.
新一代的选择。经典英文广告Guess productRaise your hand if you’ re sure.
Taste so good cats ask for it by name.
The ultimate Driving Machine.
(BMW)
Because I’m worth it.
L‘Oréal?cosmetic（化妆品）Brainstorming:1 Where can we find these ads?
2 Do you like these ads?On billboards, on the Internet, in newspapers/
Magazines, on TV , in leaflets, or in buses/metro
etc.Yes, They are quite interesting, creative and we can get some useful information from them.
No, they will fool consumers into buying something unnecessary or waste of time…etc.This poster is a commercial
advertisement. It offers the
Airline service. It uses “I live
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4Observation: Observe the four pictures on Page 1. Try to divide them into two parts.Ads for public issues
Public service advertis
-ements (PSAS)
Ads for sales
(Commercial a
dvertisements) Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooTypes of advertisementsCommercial advertisements
To promote a product or service
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)Watch an ad:
Is it a commercial ad or public service ad?
What message is conveyed?
How is it conveyed? This picture tells us the importance of
putting ouselves in other's shoes( 换位思
考）. Do not get your own happiness at the
expense of other's sorrow（痛苦）.
It shows us the suffering of animals when
humans kill them for fur. Just imagine how
terrible it would be if you were being pointed
at by a gun, you will realize the suffering of
animals. Ads are playing an important role in our daily lives.
Discussions:§Which advertisements make you want to
buy a product or service? Why?§ Which advertisement make think about
problem in society or about people who need
help? Why§ Do you believe that advertisements tell the
complete truth? Why or why not?Pair workThe two ads that separately promote an airline service and a shampoo make me want to buy a product or service. In my opinion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because is says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.Sample answer 1Sample answer 2The other two ads separately for Earth Day and an anti-drugs campaign make me think about social problems. People’s health, the environment are common social concerns. Nobody can ignored the problems around us. In addition, the persuasive words and the impressive images used in these ads strikes me a lot. Of the two ads, the ads about Earth Day strikes me the most. The ad shows us a bird's nest built in the sky. The poster is trying to show us that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.Earth Day aims to increase environmental awareness and encourage people to take care of the earth and its people.
Two observances ：?The United Nations celebrates an Earth Day each year on the March equinox, a tradition which was founded by peace activist John McConnell in 1969. A second Earth Day, which was founded by U.S. politician Gaylord Nelson as an environmental teach-in in the late 1970s, is celebrated in many countries each year on April 22. Today, Earth day is celebrated annually by many countries throughout the world. Sample answer 3No, Public service advertisements are intended to educate people about health, social problems and public welfare. Public service advertisements are usually free and they are usually true. Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus, they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it them young and good-looking. It is up to us, the consumers, to decide whether to believe commercial ads or not.
What are advantages and disadvantages
of advertisements?DiscussionAdvantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or
space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that are bad for them.Group work Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way.