外研版（2019）选择性必修四 Unit 4 Everyday economics business blossoms 课件（共20张）

(共20张PPT)
Unit 4 Everyday economics business blossoms
Learning aims
At the end of the class, students will be able to
obtain the factual information about Zhang Yue.
summarize the reasons for her start-up and success,the challenges she met and the advice for young entrepreneurs(企业家).
conclude the characteristics of a feature story.
develop the entrepreneurship modelled on Zhang Yue.
Make a prediction (1min)
What business
What is the meaning of “Business blossoms”
Who did the business
Rose business.
Business becomes more successful.
The lady in the picture.
a pun(双关)
Read Para.2, and describe the picture according to the following key words. (2mins)
Who
Occupation
What
When
Where
Why
Zhang Yue, chairwoman of her own company, is picking the flowers in a valley before sunrise for they are delicate.
She started a rose business in her hometown.
Reasons for starting a business in her hometown
Long and difficult
challenges
Read Para.3—4 (3mins)
_______________
for growing roses.
Experiencing the freedom of ______________.
Give________________ ___________________.
something back to
her home town
being her own boss
An ideal place
Challenges
Read Para.5—6 (4mins)
Lack of
supporters
Lack of money
Lack of helpful advice
How did she overcome the two challenges
Read Para.1 ：(4mins.)
Describe the scene.
Challenges
Lack of supporters
Lack of money
Lack of helpful advice



Lack of sales
Lack of experience
Horrible weather
What other challenges do you think she may encounter
Challenges
Lack of supporters
Lack of money
Lack of helpful advice
Lack of sales
Lack of experience
Horrible weather
Further reading:
Para.2—6 (8mins)






Succeeded
Why
Hard-working
Business-minded
Passionate
Careful management
Devoted
Loving
What is the general situation of the company now？
Her product
？
The attitude
of a major
manufacture
？
one of the best in Asia.
willing to purchase the product
and help with its distribution.
Rose increasingly
Kept stable
declined
Why
The enthusiasm declined.
Being my own boss
Policy support
Pressure
Hard work
Determination
A sound business plan
Access to capital
Good management
Negotiating skills
Don’t be too ambitious
Know two kinds of limits
A good idea
Read Para.7—8: advice for young entrepreneurs. (4mins)
What is the main purpose of the passage
To introduce the main reasons why young people choose to start their own businesses.
To encourage all young people to start their own businesses after graduation.
To help young people think more realistically before starting their own businesses.
To teach young people the correct procedures for starting their own businesses.
Scene 1
Scene 2
Advice
Challenges
Reasons
News Feature : a special article about somebody/something
in newspaper .
They all belong to “people stories”.
Characteristics
They are typically longer than standard news stories.
They are written in an individual style with extra detail and background.
They typically start with a “hook”—a descriptive scene. Why
scene
scene
scene
The middle part contains the “meat” of the body.
They end with a summary,a powerful quote or a surprise.
summary
summary
summary
To attract readers.
Start a business
Your choice
Vanity(光鲜)
Fortune(财富)
Freedom
Failure
Pressure
Loneliness
Discussion ：(6mins)
After university, do you want to start your own business Why
If you want,what challenges may you meet How will you overcome them
Before you start up, you should be realistic and seek guidance from expert consultants.
Do your best to support them.
If yes
If not
Roses given
fragrance in hand.
It depends on you
whether you start up .
假定你是李华，你的好朋友王帆正在国外留学，他来信说明年就要大学毕业，他打算回国创业。他想了解一下国内大学生创业的情况，请你就此给他回一封电子邮件。
内容包括：
1. 大学生创业的现状；
2. 现状的原因；
3. 你的建议。
注意：
1. 词数100左右；
2. 可适当增加细节，以使行文连贯；
3. 开头和结尾已给出，不计入总词数。
Homework