“活动”类应用文
预告片模式,制造期待感(a sense of anticipation) (未发生)
使用“will be doing”或“be about to/be going to”
将读者“投射”到未来的活动场景中,让他们提前“看到”自己正在享受活动的样子。
This time next Friday, you'll be laughing with new friends and enjoying amazing performances.
At 9 p.m., we'll all be counting down together to welcome the New Year!
You are about to experience the most unforgettable night of this semester! Our school is going to transform into a huge stage of joy and celebration
短视频模式,制造画面感(a sense of being there)(已发生)
使用感官动词(Sensory Verbs )
1.Walking through the school food festival was a feast for the senses. The air was filled with the amazing smell of sizzling barbecue mixed with the sweetness of freshly baked cookies. Everywhere you could hear the sound of food cooking on the grills, mixed with laughter and people asking for “Can I try one ”A big highlight was the Korean stall. There, many students lined up to try the spicy Korean rice cakes - the warm and chewy rice cakes quickly became everyone's favorite.(84 words) 国际学校美食节报道
短视频模式,制造画面感(a sense of being there)(已发生)
使用感官动词(Sensory Verbs )
唤醒感官想象,让读者在阅读文字时仿佛身临其境。
问自己:“这个活动,参与者(我)看到了什么 听到了什么 感受到了什么 甚至闻/尝到了什么 ”
You can see faces lit up with concentration as students rehearsed their lines under the stage lights.(I saw faces...日记)
We could feel the supportive energy in the room as everyone cheered for the shyest member to take the stage.
Every one could feel the sense of excitement as the final performance came together.
活动专属性,制造尊重感(a sense of respect)
设计专属环节
A special collaborative stage: A dance performed by Chinese and international students.
A Glimpse of My Hometown: A segment where our international friends share a unique cultural element from their home countries.(Fashion show)
Each attendee will receive a personalized certificate with their name to commemorate this special event.(mascot)
活动互动性,制造获得感(a sense of fulfillment )
详细描述互动形式、技术手段和收获(物质和精神):越具体,越可信。
You'll have the chance to try your hand at calligraphy on stage.(动手实践) Y
our entry ticket is your lucky draw ticket! Come and see if you win.(抽奖)
Using your smartphone, you can vote in real-time to decide the outcome of the debate!(投票)
Scan the QR codes scattered around the stadium to unlock hidden stories and collec points for prizes! (扫码获奖品)
Find your voice. Learn to speak up for what you believe in. (表达观点)
Great prizes, great experience. What are you waiting for