Module 4 Unit 10 Communication Workshop教学设计[上学期]
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| 名称 | Module 4 Unit 10 Communication Workshop教学设计[上学期] |  | |
| 格式 | rar | ||
| 文件大小 | 9.6KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2006-06-30 14:41:00 | ||
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北师大版高一上Module 4
Unit 10 Communication Workshop教学设计
Objectives
☆ To read an advertisement and extract the main facts.
☆ To understand the general structure and writing techniques of an advert.
☆ To use linking (addition) words, adjectives, qualifying adverbs.
☆ To write an advertisement.
Skills Focus
☆ Reading, Writing, Speaking
Teaching Process
☆Warm-up
Activity 1 Students see two videos and guess what are being advertised.
Nokia 7610, TIME
Activity 2 Students work in groups and translate the following slogans.
1. McDonald’s: I’m loving it. (我就喜欢。)
2. Nike: Just do it. (只管去做。)
3. Philips: Let's make things better. (让我们做得更好。)
4. Nescafe: The taste is great! (味道好极了！)
5. De Bierres: A diamond lasts forever. (钻石恒久远，一颗永流传。)
☆ Pre-writing
Activity 3 Students put the main ideas of every paragraph into a right order.
A: The advantages
B: Title
C: The price/How you can get it
D: The problems and the solution
B D A C
Activity 4 Students read the text and complete the table.
What is it called K9 Dogwalker
What can you use it for to exercise your dog
Where can you use it at home
What is it made of plastic
What are its advantages light, easy and convenient to take on holiday, not expensive
How much does it cost 39.99
Where can you get it Cantek Products
Activity 5 Work in groups and find out the techniques the writer uses to get the reader’s attention and persuade the reader to continue reading.
1. The advert starts with questions
.
2. It offers solution to problems.
3. It says the gadget will help the owner as well as the dog .
☆ While-writing
Activity 6 Brainstorming
Linking(Addition): too, plus, also, either
Adjectives: amazing, compact, attractive, automatic, brilliant, convenient, durable, fantastic, modern, relaxing, reliable, perfect, useful
Adverbs: extremely, incredibly, quite, really, very, not very
Materials: nylon, plastic, glass, gold, metal, silver, wood
Activity 7 Discuss with your partners about the gadget your group designed yesterday and complete the table.
What is it called
What can you use it for
Where can you use it
What is it made of
What are its advantages
How much does it cost
Where can you get it
Activity 8 Write an advert for the gadget you design.
Title: The slogan of your gadget.
Paragraph 1 The problem and the solution (What problems does the gadget solve What does it do )
Paragraph 2 The advantages (Give information about the design/ materials/ uses/ convenience/ etc.)
Paragraph 3 The price/ How you can get it
☆After-writing
Activity 9 Ask students to show the gadgets they design and read their advertisements to see how many students would like to buy their gadgets. The student who has the most buyers is the winner.
本节课共设计了九个活动，活动的过程及目的如下：
活动顺序 活动过程 活动目的
Activity 1 学生边观看电视广告，边猜测所广告的产品 通过听觉和视觉刺激，吸引学生注意力，并引入主题“广告”
Activity 2 通过小组合作，写出一些生活中经常接触到的广告词 尽管学生对这些广告都耳熟能详，但要精确写出广告词还是有一定难度，通过这个活动可让学生意识到平时要多留意生活，随时随地学习英语
Activity 3 学生快速阅读文章并将所给的每段主题排序 训练学生的快速阅读能力
Activity 4 学生仔细阅读文章并回答所广告产品的详细信息 训练学生查找信息的能力
Activity 5 小组讨论，找出作者所应用的写作技巧 让学生总结出广告英语的特点及写作技巧
Activity 6 小组讨论，找出写广告时可应用的连词，形容词，副词及产品的材料 帮助学生熟悉相关词汇，为最后的写作提供帮助
Activity 7 小组讨论课前所设计产品的详细信息 让学生熟悉小组所设计的产品，为写作做好准备
Activity 8 学生独立完成广告写作 训练学生写作能力
Activity 9 将学生的设计图投影，并让学生出来做广告，拥有最多购物者的为胜者 让学生展示所设计的作品，并“卖广告”
课后反思 这节课所设计的九个活动比较有层次，活动目的明确，而且充分考虑到了学生的英语水平，较大地调动了学生的积极性，培养了学生的合作能力，各个活动都开展得较好。学生亲自设计产品，充分发挥了他们的想象力，也锻炼了他们的动手能力。最后学生展示作品“卖广告”时，整节课达到了高潮。写广告的目的是为了卖出更多的产品，因此以买者的多少来评价学生的作文更具有现实意义。
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1
Unit 10 Communication Workshop教学设计
Objectives
☆ To read an advertisement and extract the main facts.
☆ To understand the general structure and writing techniques of an advert.
☆ To use linking (addition) words, adjectives, qualifying adverbs.
☆ To write an advertisement.
Skills Focus
☆ Reading, Writing, Speaking
Teaching Process
☆Warm-up
Activity 1 Students see two videos and guess what are being advertised.
Nokia 7610, TIME
Activity 2 Students work in groups and translate the following slogans.
1. McDonald’s: I’m loving it. (我就喜欢。)
2. Nike: Just do it. (只管去做。)
3. Philips: Let's make things better. (让我们做得更好。)
4. Nescafe: The taste is great! (味道好极了！)
5. De Bierres: A diamond lasts forever. (钻石恒久远，一颗永流传。)
☆ Pre-writing
Activity 3 Students put the main ideas of every paragraph into a right order.
A: The advantages
B: Title
C: The price/How you can get it
D: The problems and the solution
B D A C
Activity 4 Students read the text and complete the table.
What is it called K9 Dogwalker
What can you use it for to exercise your dog
Where can you use it at home
What is it made of plastic
What are its advantages light, easy and convenient to take on holiday, not expensive
How much does it cost 39.99
Where can you get it Cantek Products
Activity 5 Work in groups and find out the techniques the writer uses to get the reader’s attention and persuade the reader to continue reading.
1. The advert starts with questions
.
2. It offers solution to problems.
3. It says the gadget will help the owner as well as the dog .
☆ While-writing
Activity 6 Brainstorming
Linking(Addition): too, plus, also, either
Adjectives: amazing, compact, attractive, automatic, brilliant, convenient, durable, fantastic, modern, relaxing, reliable, perfect, useful
Adverbs: extremely, incredibly, quite, really, very, not very
Materials: nylon, plastic, glass, gold, metal, silver, wood
Activity 7 Discuss with your partners about the gadget your group designed yesterday and complete the table.
What is it called
What can you use it for
Where can you use it
What is it made of
What are its advantages
How much does it cost
Where can you get it
Activity 8 Write an advert for the gadget you design.
Title: The slogan of your gadget.
Paragraph 1 The problem and the solution (What problems does the gadget solve What does it do )
Paragraph 2 The advantages (Give information about the design/ materials/ uses/ convenience/ etc.)
Paragraph 3 The price/ How you can get it
☆After-writing
Activity 9 Ask students to show the gadgets they design and read their advertisements to see how many students would like to buy their gadgets. The student who has the most buyers is the winner.
本节课共设计了九个活动，活动的过程及目的如下：
活动顺序 活动过程 活动目的
Activity 1 学生边观看电视广告，边猜测所广告的产品 通过听觉和视觉刺激，吸引学生注意力，并引入主题“广告”
Activity 2 通过小组合作，写出一些生活中经常接触到的广告词 尽管学生对这些广告都耳熟能详，但要精确写出广告词还是有一定难度，通过这个活动可让学生意识到平时要多留意生活，随时随地学习英语
Activity 3 学生快速阅读文章并将所给的每段主题排序 训练学生的快速阅读能力
Activity 4 学生仔细阅读文章并回答所广告产品的详细信息 训练学生查找信息的能力
Activity 5 小组讨论，找出作者所应用的写作技巧 让学生总结出广告英语的特点及写作技巧
Activity 6 小组讨论，找出写广告时可应用的连词，形容词，副词及产品的材料 帮助学生熟悉相关词汇，为最后的写作提供帮助
Activity 7 小组讨论课前所设计产品的详细信息 让学生熟悉小组所设计的产品，为写作做好准备
Activity 8 学生独立完成广告写作 训练学生写作能力
Activity 9 将学生的设计图投影，并让学生出来做广告，拥有最多购物者的为胜者 让学生展示所设计的作品，并“卖广告”
课后反思 这节课所设计的九个活动比较有层次，活动目的明确，而且充分考虑到了学生的英语水平，较大地调动了学生的积极性，培养了学生的合作能力，各个活动都开展得较好。学生亲自设计产品，充分发挥了他们的想象力，也锻炼了他们的动手能力。最后学生展示作品“卖广告”时，整节课达到了高潮。写广告的目的是为了卖出更多的产品，因此以买者的多少来评价学生的作文更具有现实意义。
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1