课件49张PPT。Unit one Advertising
Welcome to the unitThe new digital era.
数码新时代Take time to indulge.The taste is great.
味道好极了。Good to the last drop.Intelligence everywhere.Just do it.Connecting people.
科技以人为本。Obey your thirst.Where can we often see them?
What are their functions ?
Do you think some of them are well-designed?Enjoy some short flashes and picturesEnjoy some short flashes Are you interested in advertisements?
Where can we often see them?
What is an advertisement?
What are the purposes /aims of advertisements?An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.
Talk about the pictures on page1What image(s) can you see on each poster?
What can you read on each poster?
What does each poster try to tell us?There is hope for us all.Special discount on the learning softwareOXLIN AIRLINES
I love to fly with OXLINE AIRLINESTypes of advertisementsCommercial Advertisements
Public Service Advertisements (PSAs)
To promote a product or serviceTo educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
ListeningWhat’s the name of the product?
What can we do by using this product?
What are the advantages of this product?
When you listen to the advertisement, please pay attention to the language, images,purpose(s) of the advertisement.Topic discussion In your opinion, what makes a good advertisement?a good brand name
a slogan easy to remember
imagination and creativity
truthful facts
humor
vivid pictures
appealing to customers’ emotion
the feeling of love,happiness and success
---
Design an advertisement for promoting a public welfare or a product.
(Animal protection , Anti-smoking , Anti-littering , Environment protection … … )
(Book, Pen, Wine, Computer… … )
耐克运动鞋
Just do it. 只管去做。
三星电子
Feel the new space. 感受新境界。
百事可乐
The new choice of a new generation. 新一代的选择。
飞利浦电子
Let’s make things better. 让我们做得更好。摩托罗拉手机
Intelligence everywhere. 智慧演绎，无处不在
经典广告词麦斯威尔咖啡
Good to the last drop. 滴滴香浓，意犹未尽理光复印机
We lead, others copy. 我们领先，他人仿效轩尼诗酒
To me , the past is black and white, but the future is always color.
对我而言，过去平淡无奇；而未来，却是绚烂缤纷。凌志轿车
The relentless pursuit of perfection. 不懈追求完美Design an advertisement for promoting a public welfare or a product.
(Animal protection , Anti-smoking , Anti-littering , Environment protection … … )
(Book, Pen, Wine, Computer… … )
homeworkPlease collect some more advertisements.
Make an advertisement for our school in groups.
Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March1970.It was celebrated on that day because night and day are equally long throughout the Earth on that day. Today , Earth Day is celebrated annually by many countries throughout the world.billboardmagazinenewspapersTVThe internetleafletsProject Hope aims to help young people who have dropped out return to school. It also aims to develop basic education in poor areas in China,especially in western China, with money that people donate. It has drawn great attention and gained support from all sectors of society since it was founded in the late twentieth century.Nowadays,Project Hope pays special attention to providing education for children of laid-off worker in cities. GoodbyeAdvertisement1.Can you read the word there?2.What does it tell us?PSA3.What does PSA stand for?Public Service AdvertisementPSA:PSA2.What about the idea of this ad?1. Is this ad a commercial one or a PSA?3. Do you think it will take effect?(1)Who is the girl in the illustration?
(2) How do you feel when you see the child in the big eyes?
(3) What would you like to do for the child after seeing this advertisement?
(4) Why does the advertisement say there is hope for all of us?
(5) From this poster, do you know what do you think the purpose of Project Hope mean?There is hope for all of us!Project Hope!Read the following article while listening and answer the questions 1.What do advertisements encourage people to do ?
2.What does PSA stands for?
3. What are PSAs meant to do?To buy a product or service or believe in an idea.Public Service AdvertisementsTo educate people about health,safety or any other issue which affects public welfare.B. Read the following supporting details and listen to the tape,then decide whether they are true or false according to the article. Write T or F next to each sentence.1.Advertisements are found in many places. ( )
2.PSAs are only found in newspapers. ( )
3.All advertisements tell the complete truth. ( )
4.PSAs and commercial ads use some of the same methods. ( )
5.Commercial ads can often give us valuable information about how to live our lives. ( )
6.An ad warning people against smoking is an example of a PSA. ( )TFFTFTReading StrategyExpository writing usually follows the same basic format:1. Introduction of subject2. Supporting details3. ConclusionC. Summarize the Differences and Similarities Between the two Types of Advertisements.Try to Fill in the Following Blanks.Billboards, newspapers, magazines, the Internet, radio, television.Persuasive language, exciting imagesTo promote a product or serviceThey do not tell you the complete truth.To educate people about health, safety or any other issue which affects public welfareThey are helpful and we can learn a lot by following the advice L12~26L28~40Guess the meaning of the following words 1. persuasive(L5)
2. promote(Ll0)
3. intended(L11)
4. be aware of(L16)
5. cure(L19)
6. nationwide(L32)
7. schooling(L37)
8. committing suicide(L38)a. sending (children) to school
b. able to make someone believe something
c. meant or planned to do
d. killing oneself
e. help a thing or an idea become popular
f. know or realize
g. makes an ill person better or solves a problem
h. happening throughout a countryMain ideas for each paragraph after discussion. Para1
?
Para2
?
Para3
Para4? Advertisements are important and popular in our daily life.
? We have two types of advertisements in all kinds of media.
We should not believe all the advertisements.
Public service ads always tell us the truth.
Dear Professor Liu Kai,
I want to thank you for offering me such useful _____ during my research. I have complete my article about advertisements, and I’m quite satisfied with it. It has just been published on our school website. I never knew that ____________ were so interesting! The information I found will really help me to educate others. I hope that after they read my article, my schoolmates will understand that PSAs are _______ to educate us about _____________ issues, and that commercial ads are meant to _______ products or services. Before our talk, I did not think very much about how an advertiser might be trying to trick _________ into buying a product or a service. Now I think I will be much smarter about what things to buy. Even if there are lots of exciting images and _________ language, I will remember to think about the things I buy. I will also pay a lot attention to the _________ public service ad _________, because now I know how helpful they can be. I will _________ my friends to pay attention to them as well.
Thank you again for helping me find so much useful information!
Yours faithfully,
Qian Lili advertisements public welfare intended campaigns encourage persuasive nationwide promote advice customersadviceadvertisementsintendedpublic welfarepromotecustomerspersuasivenationwidecampaignsencourageLanguage points1.advertise v.
advertiser登广告者， 广告客户
advertising广告业， 广告
advertisement广告， 做广告
I advertised my car for sale.
我登广告卖车子。
advertise for sth. 登广告寻找
He advertised for a secretary/ a job.
他登广告招聘一名秘书/谋求一份工作。
advertisement company
make /put an advertisement in the newspaper 2. share (n.) (vt)
share the same fate 遭受同样的命运。
share sth. with sb. 与别人共用或合用某物
share happiness and sorrow 同甘共苦
He is really a friend of mine. He would _____ his last penny with me.
A. cost B. lend
C. support D. share3.promote (promoted promoting)
The instructor was promoted to /to be professor. 那位讲师升为教授。
The boss promoted him to the post of chief accountant. 老板提他为会计主任。
promote foreign trade 促进对外贸易
promote a new product 促进新生产
promoter 促进者， 助长者
promotion 提拔， 晋升
get/be given a promotion 获得升级
promotion worker 推销员４. lie ---lied---lied---lying
lie ---lay---lain---lying
lay---laid---laid---laying
1). I found the boy______ to his mother.
2). A bridge is _______ across the river next year.
3). The boy is always telling ______
4). I saw a wallet______ on the ground.
5). I saw a radio ______ on the table.
6). Yancheng _____ in north of Jiangsu Province.lyingto be laidlieslyinglaidlies５. connect 连接， 联合， 关联
connect … to with…
把……和……连接起来
be connected with /have sth. to do with
与------有关
A railway connects Shanghai to/ with Beijing.
一条铁路把上海和北京连接了起来。
The visit of the police was not connected with the lost child.
警察的来访与那失踪的孩子无关。 ６. deal deal --- dealt ---- dealt
deal with 处理，安排， 涉及， 做生意
How to deal with the waste is a big problem.
The man is hard to deal with.
这人很难对付/相处。
The book deals with problems of pollution.
这本书论述了污染问题。
I’ve dealt with the store for 20 years.
我和那家店铺做买卖20年了。
deal (n.) 交易， 待遇， 分量，（口）买卖dealer 经销商， 商人
He made a deal with the man. 他和那个人交易。 a great deal of 不可数名词 大量的；许多７. service (n. )
The service in this restaurant is always slow; the girls are very lazy. 这家饭店的服务总是很慢； 那些女侍者都很懒。
at sb.s service 听从吩咐， 由某人支配
I’m at your service at any time.
随时听候你的差遣。
serve 服务， 服役， 招待顾客（摆出饭菜） servant 仆人；佣人
We must serve the people heart and soul.
我们必须全心全意地为人民服务。
Dinner is served. 饭已经准备好了。 Thanks!Bye!
